Drew Kxng Brand Guidlines 2020

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BRAND GUIDLINES 2020


Contents

3

Brand Mission

4 Logo 6

Colour Palette

8 Typography 10 Photography 12 Digital Assets 14 Social Media Branding 16 Website Style Tile

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Brand Mission

*Drew Kxng is a Digital Media Content Producer with the goal of creating content that makes visions and ideas come to life along with being recognised and respected *Drew Kxng prides his ability to creatively solve problems and create content that means something to the client, to himself and to the audience

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Logo

*The Drew Kxng logo is a combination of the initials D and K.

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Logo Variations

Size *The logo has been designed with scalability in mind *It may be resized smaller, as long as it is still visible against the background

Colour *Use only the brand colours to colour the logo and background *It is acceptable to use the logo in black and white

Positioning *The logo should not be rotated in any direction

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Colour Palette

#1B2645

Overview *The simple brand colour represent royalty and the quality of service provided by Drew Kxng.

#EBC66B5

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#FFFFFF


Colour Palette How to Use *Either the blue or yellow can act as the primary or secondary colour * If blue acts as the primary colour, the yellow must be used as the secondary/ accent colour *If yellow acts as the primary colour, the blue must be used as the secondary/ accent colour *White may be used as type colour only against a primary colour background *The secondary colour may be used to highlight a piece of text

Text

Text

Do not

Do not

Highlight

Highlight

Do this

Do this

*Do not use any other colour combinations except brand colours

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Typography

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ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !?&#

Open Sans Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !?&#

Open Sans Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !?&#

Open Sans Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 !?&#

Open Sans ExtraBold Italic

*Paragraphs *Minimum size 14pt

*Sub-Headings

*Headings

*Quotes *Ensure line spacing is consistent


Typography Pairings *Use only the font variations specified in this guide *Create contrast by using a bold and light variation together

How to Access *Open Sans is a Google font and can be downloaded here *Extract the files and install to your computer to use

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Photography Digital Mock-ups *Any designs made under the services of Drew Kxng must be provided with digital mock-ups. *This is essential for print products to allow the client to see the finished product in practice *Recommended sites for mock-up files: - GraphicBurger - Mockup World - stock.adobe *Ensure that the chosen mock-up file represents the design used and the brand it is made for *Any other product photography must meet the high quality and professional standards of the mock-ups

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*If the skills for product photography are not available, it is advised to stick to digital mock-ups to ensure the high quality


Photography Examples

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Digital Assets Favicon *Minimum size 32x32px

*Favicons should be a minimum size of 32x32px *Size may differ from browser to browser

Recommended logos

* It is recommended to use a variation with a branded coloured background to ensure visibility *Variations of the logo may be used as long as it is consistent with the brand use on the site

Acceptable but not recommended

Not recommended

*Any background that is not a brand colour

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*If you are not using a web developer that automatically creates a favicon, it is advised to research on how to properly do so. This is a good guide.


Digital Assets Instagram Highlight Icons *Images below show the current Instagram Highlight icons *The icons represent specific topics, services and work on the Instagram page (photograhy, design, q+a, Endless Love Creative, Doodle Clube and Doc Fest) *If changed: - colours should remain the same - try stick to a similar art style - the icons should be self-explanitary - thinner lines/a more minimal art style may be used - no text should be used unless relevent to a piece of work/brand

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Social Media Branding Tone of Voice *The tone of voice used on social media should be professional but informal *Be genuine *Be mindul of the type of audience you are engaging with. E.g, using words such as ‘drop a line’ will create more engagment with younger people *Use a mix of first and second person depending on if work or the audience is been addressed

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Social Media Branding Writing Captions *Captions on posts should follow the tone of voice guides *Depending on the content, the length of the caption may vary *General layout should be as follows: - What the post is about (i.e state what is shown) - Go indepth - talk about the process, the subject, give context - Give a call to action - e.g ‘drop a line’, ‘let me know in the comments..’, ‘DM me’, or any type of question that will get the audience engaging with the content - Hashtags relevent to content

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Website Style Tile

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Website Style Tile

*The website style tile is designed to display the overall feel of the website *As the website gets updated and modified, it should aim to stick to the style tile *The website should try to be as minimal as possible, with clear navigation and sticking to on font *There should be emphasis on a square design, e.g displaying work in a grid *Colours should not deviate from the brand colour palette *Textures include hover effects to gallery thumbnails, buttons and navigation bar *The brand colours may be used as a background colour to highlight keywords

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drew@drewkxng.co.uk @drewkxng

www.drewkxng.co.uk


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