BE THE BOSS MAGAZINE | SUMMER 2014
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CONNEC T W IT H Y O UR TAR GET AUDI E NC E USI NG MO B IL E M A R KET I N G C o n n e c t w i t h Yo u r Ta r g e t Au d i e n c e U s in g Mob i l e Marke ti ng Your business may not be in the “large corporation” category yet, but you can ru le th e s mal l b u s i ne s s cate g o ry wit h Mobile Marketing. The most important t h i n g f or a n y b u s i ne s s i s i nco me gen e ra ti on . T h i s i s why b u s i ne s s o wn ers spend a large portion of their time l ook i n g f or way s to b u i l d the i r bran d by promoting their goods and services. Mobile devices allow users to make phone calls, send text messages, listen to music, play games, take pictures, shoot videos, share data and much more providing opportunities for m o b i l e s o l u t i o n s . Wi t h a l l o f t h e s e capabilities and their convenient sizes, m ob i l e d ev ice u s ag e i s gro wi ng every day and has surpassed that of desktop p c s . Yo u r t a r g e t m a r k e t i s m o b i l e , S h oul d n ’ t You B e ? Why is this important to your business a n d b r a n d ? We l l , m o s t , i f n o t a l l , o f y o u r c u s t o m e r s h a ve m o b i l e p h o n e s . Most people carry them at all times and are using them constantly to locate local products, services, and businesses. Imagine having your brand o n y o u r c u s t o m e r’ s d e v i c e 2 4 / 7 w i t h e n g a g i n g c onte nt.
Most web surfers now use their m o b i l e p h o n e s s i m p l y d u e t o c o n ve nience. Therefore, it is crucial that you part ake in t h is powerf ul f orm of m a r keting so you can reach directly out to t h em. C an your busin ess be f ou nd i n G o o g l e L o c a l S e a r c h ? D o y o u h a ve a prof ile on all mobile direc t ories wi th your bran d? While the term “Mobile Marketing” has been aroun d f or some t ime n ow, m os t p e o p l e a r e va g u e l y f a m i l i a r w i t h t h e r e a l a s p e c t s i n v o l ve d i n t h i s m e t h o d of advert isin g an d promot ion . This is a new breed of marketing; so it is at least important to understand the different types of Mobile Marketing m e t h o d s a va i l a b l e t o y o u s o y o u c a n decide which ones your business could most ben ef it f rom. M obile M arket in g c on sist s of the f ol lowin g major c ompon en t s: •
M obile –f rien dly Websit e s
• S M S Te x t M e s s a g e M a r k e t i n g C ampaign s •
Google Loc al Searc h
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M obile Apps