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CONTENTS PUBLISHERS Right Brain Publishing

CardsAndMohr Top 5 Lessons Learned in Networking 101.......................................................6

Shelly Rice and Margie Baxley

Your Company Logo: One File Format is Not Enough........................................................................10

CONTRIBUTORS

Do you really know who you know?...............11i

Patty Farmer Robert Christiansen Dayna Offutt Nancy Becher Robert New Danielle Mohr Dawn Billings Laura Wells Sherry Roden Yan Hughes Jay Napier Marla Stoch Michelle Ketterman Mark Werner Wanda Johnson Lisa Cain

Who else wants to create long term business connections?.............................................................16 Make a Change.........................................................18 You can’t network without a rock solid elevator speech..........................................................................20 Some networking DO’s and DON’TS...............21 Tweet UPS...................................................................24 Networking by Wanda Johnson........................27 Thoughts before Coffee........................................28 11 Goof Proof Rules to Successful Social Networking ...............................................................30i Networking in Today’s World..............................32 Legal Shield................................................................34 Be The Boss Top Networkers...............................36 PREFERRED Business Directory..........................50

CONTACT MARGIE BAXLEY FOR MORE INFORMATION


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TUESDAYS AT TWO

H O W IM P OR TAN T I S N E T W OR KIN G F O R P R O FE S S I O N AL W OM E N ?

15

WOMEN WHO MEAN BUSINESS

Chocolate Blues.......................................................4 Business Book of the Month...............................8 Tuesdays at Two.......................................................9 Women Who Mean Business..............................15 Dallas Referrals Network.......................................19 Networking for Women Fan Pages...................22 Events ..........................................................................26

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BUSINESS BOOK

of the Month


BE THE BOSS MAGAZINE | DECEMBER 2012

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DA NIELLE M O HR

CARDSANDMOHR TOP 5 LESSONS LEARNED IN NET WORKING 101

T

h i s m o n t h’s i s s u e i s i n

Too want but tall nay like Many

to do bu s ines s w ith s o m e o n e

re g a rd s t o n e t wo r k i n g

n et wo r k ing gro u ps w il l al l ow

I don’t k now or trust?!?

and just similar to David

you to visit a couple times

Letterman, we’ve created

b e f o r e j o i n i n g . Ta k e n o t i c e

4 – B u il d R el atio ns hip s : O n ce

a L i s t . I ’d l i k e t o s h a r e t h e

o f t h e g ro u p, t h e l e a d e r, t h e

y o u’ v e f o u n d a g r o u p, m a k e

Ca rds And M ohr To p 5 Lesso n s

supp o r t w ithin the gro u p and

tim e fo r o ne - o n- o ne a p p o i nt-

learned in Networking 101.

t h e b u s i n e s s c o n d u c t e d. O u t

ments to get to know the

Ok ay, there really isn’t a class,

of the ones you visit, pick a

o ther m em ber s. K eep i n m i n d

but there should be. You and I

few to join and remain loyal to

that networking is about

both have witnessed wrecks of

t h e g ro u p a n d t h e m e m b e r s.

building trust and relation-

people attending a networking

Yo u & I bo th k now the per s o n

ships, and seeing how you

event… here is a list of things

who visits a lot of groups,

can help others. A one - on- one

to do to increase your success.

b u t n e ve r co m m i t s… o r t r i e s

s ho u l dn’t be yo u r atte m p t to

just wants their bu s ines s pre -

sell your produc t or ser vice; it

5 – Visit numerous groups that

sented in numerous groups,

s h o u l d b e a c h a n ce to g e n u -

s p a r k yo u r i nte re s t, b u t t h e n

b u t d o e s n’ t r e c i p r o c a t e t h e

inel y g et to k now s o me o n e o r

p i c k o n l y a fe w a n d b e l oya l.

refer ral s. Why wo u l d I c ho s e

learn how you can assist them. 3 – Know your business: Be able to share the details o f yo u r bu s ines s in your b r i e f introduction. This introductio n is k now n as a “60 s e co n d c o m m e r c i a l ” o r “e l e v a t o r s peec h.” B e abl e to ar t i c ul ate yo u r b u s i n e s s A N D w h a t yo u a re l o o k i n g fo r i n a b u s i n e s s r e fe r r a l . To o o f t e n p e o p l e i n your group might ask, “How may I help you?” and you don’t want to be without a n a n s w e r. Yo u r g r o u p i s


BE THE BOSS MAGAZINE | DECEMBER 2012

looking to help you just as

2 – B e a “ Val u e -Added ”

Yo u n e e d a t o o l o r p l a n t o

yo u are look i ng to h elp t h em.

Acquaintance:

quick ly and efficiently follow-

Th ere is a j o k e that there are

up with contacts you met at the

2 – B e a “ Value -Added ”

“s i x d e g r e e s o f s e p a r a t i o n”

event and fo l l ow-u p on re fe r-

Acq u ai ntance :

w i t h m e. I u s e d t o wo n d e r i f

rals you are given. Respect

Th ere i s a joke t h at t h ere are

this was a good thing; and now

that yo u r ac tio ns are a re f l e c -

“s i x d e g r e e s o f s e p a r a t i o n”

I k now it ’s a great thing. When

tion of your business to the

w i t h m e. I u s e d t o wo n d e r i f

you are known as a strong

new co ntac t and to th e re fe r-

this was a good thing; and now

resource, people remember

ral. Remember this and your

I k now it ’s a great thing. When

to turn to you for sugges-

referrals will grow. If you don’t

you are known as a strong

tions, ideas, recommenda-

have a tool, please connect

R emember, effec tive business net wor k ing is connec ting individuals who, through trust and relationship building, become walk ing, talk ing adver tisements for one another. On that note, how may I help your business this quar ter?

resource, people remember

t io n s, etc. What c an yo u o f fer

with us outside of this issue

to turn to you for sugges-

to o t h e r s ? B eco m e an exper t.

fo r a f antas tic to o l that m a ny

tions, ideas, recommenda-

of our business to business

t i o ns, e tc. What can yo u o f fer

1 – R e m e m b e r, S u c c e s s i s i n

connections use with great

to o t he r s ? B e come an ex p er t.

t h e Fo ll ow-Up:

success and unmatched ROI.

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BE THE BOSS MAGAZINE | DECEMBER 2012

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BUS INESS B OOK OF T HE M ON TH

Click To Read A Sample Chapter

Buy This Book Now!

Meet The Authors: Called the “Father of Modern Neworking“ by CNN, Dr. Ivan Misner is the Founder & Chairman of BNI, the world’s largest business networking organization. BNI was founded in 1985. The organization has over 6,200 chapters throughout every populated continent of the world. Last year alone, BNI generated 6.9 million referrals resulting in $3.1 billion dollars worth of business for its members. Join Dr. Misner’s Facebook Fan Page

Hazel Walker’s passion for lifelong learning, personal growth, and relationshipbuilding has been invaluable in her evolution to serial entrepreneur, seasoned author and dynamic speaker. Join Ms. Walker’s Facebook Fan Page

Frank De Raffele incorporated his first business at the age of 18 while attending college at Syracuse University and an has been an entrepreneur ever since.  He calls himself “unemployable” and has started, grown and sold several companies.  Frank has learned the right things to do in business through his experience of doing many things wrong.  His ability to understand his mistakes, learn from them and implement his corrections has been a key to his success.  This, along with his inspirational communication style, is what allowed him to found his Consulting and Training firm and become one of the most sought after speakers in the USA, Europe and Asia. Join Mr. De Raffele’s Facebook Fan Page


BE THE BOSS MAGAZINE | DECEMBER 2012

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Every Tuesday 2pm Central www.Facebook.com/Tuesdaysat2 Join now, we’ll send you a reminder on Tuesday Morning! Your hosts… Shelly Rice www.ShellyRice.com & Patty Farmer www.PattyFarmer.com


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DAYNA O F FU T T

YOUR COMPANY LOGO: ONE FILE FOMAT IS NOT ENOUGH Have a gra ph ic des ign ques tio n ? S en d a n em a il to Day na : b o ss@ dayo fdes ign in g.co m A l a rge par t of n et wo r k in g is h avin g a reco gnizabl e brand. Prepar ing fo r s u c h a co nve nt i o n i nvolve s m ore t h an h avin g en o ugh bu s ines s c ards and bro c hu res to hand o u t w i t h yo u r company ’s lo go, wh ich ser ves as yo u r co m pany ’s f ace. I n the M ay /J u ne is s u e o f B e t he B os s M aga z in e we discussed h avin g a m u l tif u nc tio nal brand identit y (l o g o), reg a rdi n g la nds c a pe a nd po r t rait layo ut s. Now we are fo c u s ing o n the neces s ar y f il e fo r m at s to req u e s t whe n h avin g a lo go created. S o m e peo pl e m is tak enl y bel ieve that a J P G ( a l s o k now n as J PE G ) , image is suf f icient fo r their bu s ines s’ needs. Fo r the entrepreneu r, it m ay be i n the comp any ’s best interest to have it del ivered in s everal o ther f il e fo r m at s. Pl a n ni ng for the mult iple uses o f t h e log o w il l s ave tim e and m o ney. Th e brand i de ntit y will mo st lik ely be u s ed fo r m o re than a 3 . 5 ” x 2” bu s ines s c ard. As a vend or at ne t wo r k in g event s, it may be ideal to dis pl ay a l arg e co m pany banner to at t ra c t co ns ume r s. G i ven t h e vast dif feren ce o f the l o g o dim ens io ns needed fo r eac h u s e, it wo u l d be logi c al to h ave t h e o r igin al co m pu ter ar t wo r k avail abl e in vec to r fo r m at. Ve c to r fi l es are u s ua lly created wit h Ado be I ll u s trato r s o f t ware, s aved in P DF o r E P S fo r m at. Whe n s ave d pro per ly, vec to r f iles are eas il y edited and s c al abl e w hil e pres er v ing im a g e q u a l i t y. C h o colate a nd S h o pp in g Sh ow n et wo r k er s and enco u nter s at the C ham ber o f Co m m e rce S c h mooz a Pa looza, may search fo r yo ur bu s ines s o n the web v ia co m pu ter o r cel l ph o n e. B e sure the re i s a lo go versio n t h at may be u s ed in var io u s ins tances fo r m o nito r /s c re e n v i e w i ng. Two fi le t ypes used o n web p ag es are P N G and J P G . The c har t bel ow detail s a fe w com m on fi le t yp es an d h ow each a re m o s t o f ten u s ed.


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Facebook.com/ReferralMachine Facebook.com/ReferralMachine

Between Facebook, Linkedin, Google+, Twitter, and the in person networking groups/events that you participate in, chances are you are connected with hundreds if not, thousands of people, but how well do you really know them? Most of us spend a lot of time, energy and money networking but how much time to you devote to truly getting to know your connections? Do you know details about their businesses? Do you know what their needs are? Do you know who their ideal referral is? Have you visited their websites? Have you had any one-on-one time with them? If you call them will they even know who you are? The more you know about your connections, the better source of information and referrals you can be to them. The more you help others, the more they will want to help you. Ask yourself, do you really know who you know? If not, take a little time and learn about your connections. This is the key to building a strong, solid network that you can count on.


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How IM PO R TAN T I S N E T W ORK IN G F OR P R OF E S S ION A L WOME N ?

Women small business professionals understand that they must gain exposure. M arketing can m a k e o r b re a k a b u s i n e s s. S o h ow i m p o r t a nt i s b u s i n e s s n e t wo r k i n g ? I t i s o n e o f t h e m o s t i m p o r tant ma r ket in g invest ment s t h at a pro fes s io nal wo m an c an m ak e. I t is exac tly for this reason, Dawn L. Billings, CEO & Founder of The Hear t Link Network® created a new way for women to power fully and inexpensively satisfy both their net wor k ing and marketing needs. Dawn and her team, Laura Wells, President, Sher r y R oden, mar keting and social media exper t, and Yan Hughes, creative direc tor, have dedicated themselves to uniting women i n co mm u ni ti e s aro un d t h e wo r ld o n lin e and o f f. T h e H e a r t L i n k N e t wo r k ® i s a d y n a m i c h i g h t o u c h m a r k e t i n g a n d n e t wo r k i n g t o o l s p e c i f i c a l l y de s i gne d fo r wo men . Dawn’s back gro u nd in ps yc ho l o g y, per s o nal it y and neu ro phys i o logy enabled her to create a net wor k ing model that women can relate deeply too and enables wo m en to bond, sh are an d en co urage o ne ano ther toward s u cces s. Daw n even devel op e d a way to incorporate professional women who have traditionally been excluded from network ing ex p e r i e nce s li ke nurses, teach ers, mo t h e r s, c ancer s u r v ivo r s and m any o ther s. Daw n be l i e ve s t hat ne t wor k i ng fo r pro fessio n al wo men s ho u l d inc l u de ALL pro fes s io nal wo m en. I n 2 0 0 8, Oprah M agazin e an d Th e Wh ite Ho u s e Pro j ec t s el ec ted Daw n as o ne o f 80 eme rgi n g women leaders in the nation. The Cobb Count y Y WC A also selec ted Dawn as one of 15 Women


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of Achievement. Dawn said The Hear t Link Net work® was born out of her long standing love fo r wo m e n a n d a re a l i z a t i o n t h a t wo m e n n e e d e d a n o p p o r t u n i t y to s h owc a s e w h o t h e y we re a nd what t h ey were passio n ate abo u t in an env iro nm ent that was intim ate, infor m a l a nd i ns pi r i ng to en co urage t h em to share no t o nl y their pro du c ts and s er v ices w ith o n e a no t he r, but mo re imp o r t ant ly t h eir h e ar ts. B e ca us e of the HEAR T at t h e center o f t his o rg anizatio n, The Hear t Link N et wo r k ® is on e o f t he f a s te s t grow in g n et wo r k in g o rgan i zatio ns in the natio n, o pening over 22 0 l o c at i o n s i n t h e US, Canada, Aust ralia an d t h e U K , w here wo m en c an s hare, c are, c reate l as ting re l a t i o ns hi ps a nd grow t h eir b usin esses. S o what are s ome o f t h e mo st valuab le net wo r k ing pr inc ipl es to rem em ber ? Daw n s h a re s a fe w that s he believes are at t h e ‘ h ear t ’ o f net wo r k ing s u cces s. •

Th e race to h an d o ut b usin ess cards in no t a race wo r th w inning. N et wo r k ing is a b o ut bu i ld i ng m u tually b en ef icial relat io ns hips.

Pay i ng due s do es n o t b uy yo u a n et wo r k . B eco m ing a m em ber o f a net wo r k ing o rg a n iz ati on i s jus t t h e begin n in g o f t h e wo nder f u l treas u re hu nt ahead.

You a re not just sellin g yo ur pro duc ts o r s er v ices ; yo u are s el l ing YOU s o be the b e s t yo u c an be. Lo o k sh ar p, t h in k sh ar p and be the k ind o f per s o n yo u wo u l d want to d o bu s i ne s s wi th .

To benefit from your net work ing time and effor ts, be of benefit to those with whom you a re ne t wor k i n g. R ecip ro cit y is a cr it ic al co m po nent o f s u cces s f u l net wo r k ing.

Ne t wor k i ng is n o t simply sh owin g up. I t is abo u t ac tivel y invo l v ing yo u r s el f in the l i ve s a nd c a re s of o t h ers. I f yo u plan o n s im pl y s how ing u p, s tay ho m e.

Ne t wor k i ng is a t reasure h unt. I f you were wal k ing o n a beac h, yo u wo u l dn’t pick up e ve r y s he ll. Fin d just t h e r ight f it. Lo o k fo r treas u res and yo u r net wo r k ing exper ie n ce s wi ll be com e r ich an d rewardin g.

B e upfront a nd h o n est. Net wo r k with integr it y. Leave mys ter y and m anipu l atio n at t h e door. S ay what you mean, and mean what you say. I ntegr it y is the foundation of all succes s ful re lati o n sh ip s.

R e m embe r, d e velo pin g t rust in g relat io ns hips tak es tim e — u s u al l y s ix to eig ht enco u nte r s to st ar t and the n a lifet ime to maint ain. B e patient, bu t m o s t o f al l be co ns is tent. H ow i mpor ta nt is n et wo r k in g fo r pro fes s io nal wo m en? I t c an be the dif ference bet we e n s u cce s s and fa i lure. To f in d a lo cal Hear t Link N et wo r k c hapter m eeting in yo u r area, o r to le a d a c ha pte r, visit w w w. t h eh ear t lin k net wo r k . co m .

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JAY NA P IER

Who else wants to create long ter m business connec tions? O p e n y ou r c a le nd ar and l o o k at all t h e t h in gs you’v e got on your sc h edul e. I s i t be y on d f u l l ? Do y o u re al l y have t ime t o w ast e just h opin g t h at lady w ho s a i d s he k n e w s om e o ne who ne e d e d healt h in suran c e will pass alon g your in for m a t i o n. A n d ev en the n, wi l l that s o meon e c all you? The ma jor ity o f p e o p l e yo u ’re g o i n g t o meet w h ile n et w orkin g w ill be jus t thi s t y p e of n e tw or ke r. T he i r he art i s in t h e righ t plac e, but t h ere’s a lot mor e tha t g o e s i n to c r e a t i ng the re fe rral mach in e you’re lookin g f or an d it ’s upt o you to t a k e c on tr ol of the e nti re p ro ce s s .


The core of every business relationship starts with creating connections. The s e c on n ec t i o ns are the s i mi l ar it ies you h av e wit h ot h er busin ess professi o n a ls . S e v eral ye ars ago I ran a n at ion al c ampaign in a magazin e an d got a ca l l f r om a we l l kno wn s p e ak e r an d c oac h in my in dust ry. H is immedi a te co nn e c tion to me was my 65 Me rc edes 230 SL. So, image you’re goin g along e nj oy in g y ou r l i fe and a gu y y o u respec t c alls you out of t h e blue based on y o u r lov e f or cars . Yo ur a b il i ty to co nne ct wi th s o meon e is based on you bein g ready t o c rea te t hat c on n e c tio n. If y o u as k me w h ere I ’m origin ally f rom, I ’m goin g t o s a y C i nc i n n a ti, O hi o . A t thi s p o i nt your min d sh ould be lookin g f or somet hi ng t o t a l k w i th m e ab o u t fro m Ci nci nn at i. Some examples are: I w en t t o Xav i a r University, I lived in Columbus, Ohio, Cincinnati Chili or the Cincinnati Reds a re ju s t a f e w . There are many key areas you can make a connection. Family, Kids, Pets, C a ree r , S por ts, Chari ti e s , and Ho bbies are all keys t o c reat in g t h e c on n ec ti on y o u ’ r e look in g to cre ate . Whe n you an d I h av e similar in t erest s it make s i t e asie r f or us to d e ve l o p l o ng te rm relat ion sh ips. I al w a y s l i k e t o b e gi n wi th the e nd in min d. I n t h is c ase, your objec t iv e is to create long term business relationships that are mutually beneficial. As you’re looking for people to connect with, know that everyone will not have the same o u t l ook th a t yo u ’l l b e l o o k i ng fo r . On e t h in g you’ll f in d is t h at most peop l e have a me mentality. They are looking out for themselves. It’s all about them a nd h ow y ou can he l p fi nd the m more c lien t s. Wh at you’re lookin g f or a r e t he pe opl e w h o are l o o k i ng to he lp you. A t t h i s p oin t, i t’s a g re at o p p o rtun it y t o h av e a meet in g w it h your selec ted re fe r r a l p a r tn er to fi nd o u t what they’re lookin g f or. You w an t t h em t o kn ow that you’re on their side and if you can refer a few friends to them at that time, i t ma k e i t e v en b e tte r. It’s yo u r j ob t o get t h e ref errin g st art ed. Remember , it’s not referring business to them and expecting them to do the same, it’s re fe r r in g a n d e xp e cti ng no thi ng i n ret urn . Wh en you’v e made a great sel ection, the reciprocal effect will kick in and you’ve got yourself a great new bu s i n e s s r el a t i o ns hi p . ht t ps : / / w w w . f ace b o o k .co m/j aynapier


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MAR LA S TO C H

MAKE A CHANGE

I n today ’s age of technology there is an over load of infor mation which has brought about an i ntere s ti ng tur n o f event s. As we get b l as ted by ads o n the inter net, T V, m o bil e, the t re n d s seems to be moving back to the impor tance of building trusting relationships. Whether you a re i n tradi ti onal b usin ess o r Direc t S al es /N et wo r k M ar k eting, it is def initel y N E T-W O R K i n g t hat i s the bre ad an d b ut ter t h ese days. People do business with people they k now and trust or someone who has been a solid referral. Even the tradi ti on al b usin esses are t ak ing o n af f il iate m ar k eting, fo r refer r ing yo u r fr i e n d s a nd re ce i v i ng a ddit io n al disco unt s. This is W ORK du r ing thes e co m petitive tim es and I re c o m me nd that you st an d up, walk o ut of yo u r o f f ice and m eet s o m e new peo pl e. The re a re a m a zi ng bu s i ne ss n et wo r k in g gro ups p o pping u p al l the tim e. I t i s m os t i mpor t ant t h at yo u get o ut and l is ten to w hat o ther peo pl e are s ay ing. How d o e s y o u r p r o d u c t o r s e r v i c e m e e t t h e i r n e e d s . U s e t h e a c r o ny m F O R M , Fa m i l y, O c c u p a t i o n , R e l ati ons hi ps / R ecreat io n , M o n ey. Take the tim e to g et to k now them . You can check out site such as M eetup.com. There are business groups but you can also join a re cre ati onal gro up yo u en joy an d jus t m eet peo pl e. Tak e the ver y s u cces s f u l C ho co l ate Blu e s Ne t wor k i ng Event s. I t is a per fec t env iro nm ent to g et to k now peo pl e and br in g yo ur b u si n e s s c a rds. Bu i l di ng the s e relat io n sh ip s t ake t ime and need to be nu r tu red. I have never been i n t h e s a m e ro o m a s S h e l l y R i ce o r M a rgi e B a x l e y, b u t I h ave s u cce s s f u l l y n e t wo r k e d w i t h t h e m a nd fe e l the y are f r ien ds an d a ver y impo r tant par t o f my bu s ines s. M a k e i t f u n a n d e n j oy w h at yo u d o e ve r y d ay. Wh e n i t s to p s b e i n g f u n MA K E A C H A N G E ! Please feel free to connec t with me, I look for ward to Net work ing with you in the near future. M a r la Stoc h


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972.832.4494 M ike@I nsureYouToo.com w w w.I nsureYouTo o.com


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MI CH ELLE K E T T E RMAN

YOU CAN’ T NET WORK WITHOUT A ROCK SOLID ELEVATOR SPEECH Wi t h t h e r e c e n t e c o n o m i c shift, more people than ever are making the decisi o n ( o r h avin g i t ma de fo r them) to leave corporate America and start their ver y own entrepreneurial a d ve n t u re. Wi t h t h i s s h i f t , networking has become a hot topic and ever yone seems to be going to mixers a nd n e t wo r k in g events

• • • • • • • • •

To make sure your message is heard and people want to get to know you, you must have a flawless ele vato r s p e e ch . Wh en cra f ti ng a n e w e l e vato r speech , always keep these tips in m i nd :

• • • • •

• M e m o r ize yo u r el evato r speech – Do NOT use n o te s E V E R . R e m e m b e r, if you don’t care enough about your business to memorize important i d e as, n o o n e el se w i l l ! • B e b r i e f an d co n ci se • H a ve d i f fe re n t e l e v a t o r speeches for different

• • •

• • • •

o ccasions S mi le, b reat he, and sp eak c lear ly at an ap p rop r i ate speed M a ke effec t ive eye cont ac t D ress ap p rop r iately Use a c atc hy slogan I nvolve t he p eop le p resent K n ow your p rod uc t insid e and out and b e p re p a re d to answer q uest ions. Ac t wit h confid ence (even if you are shak ing i n s i de ) Pra c t ice wit h family and fr iend s and t ake feedb a c k I n c l u d e a gi ve away. Fo r ex a m p l e, s c h e d u l e a q u o te to day and receive 15% off ) N o p rofanit y or offensive language or remar ks K eep it age and event ap p rop r iate Use 8t h grad e word s - d on’t t r y to ‘smar ten’ yo u r s e l f B e resp ec t ful of ot her s I nclude a ver y specific question. For example, ‘ today I h op e to connec t wit h t he office m anager for a re a l estate office wit h at least 5 agent s.’ I n cl ud e a c all to ac t ion. For ex am p le, ‘p lease c a l l me by Fr id ay to t ake ad vant age of t his sale p r ice.’ D o n’t b e d r y and p red ic t ab le. I f possib le, use fac t s and st at ist ic s N E VER t alk or whisp er when som eone else is gi vi n g th eir elevator sp eec h D o not c hew gum N o p o l i t i c a l, re l i gi o u s, s l a n d e ro u s, o r i n f l a m m ato r y co m ment s. NONE. E VER. Th a nk t he fac ilit ator or t he p er son t hat invited yo u Stand up - even if ever yone else remains seated du r ing t heir elevator sp eec h


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Some Networking Do’s and Don’ts So, you’ve recently started a business, joined a sales team, or signed up with a MLM company. Good for you. Now how to promote that business? Managers and up-lines will tell you to network, network, and network! Networking is great, and over the years I’ve picked up some great tips, as well as seen some other not so great things I’d like to share with you. First off, the Don’ts: 1) Be on your cell phone the whole time: Ok, honestly, I know, texting and checking Facebook on your smart phone is addicting. It’s also rude. Turn it off when you walk in. Or, leave it in your car if you can not be trusted. 2) Disrespect the time limit given for your infomercial. As much as you think people care about the name of your first hamster and your favorite color and what you were doing back in 1987…no one does. I promise. 3) Don’t pester a prospect to death. A “no” isn’t a “no” forever; it might just be a no for right now. But keep on messing with them, for that “7 points of contact” rule that some managers like to insist upon, and I can promise you, it will be a no forever, or they will just avoid you entirely. Now for the Do’s: 1) Do be interested in who you are talking to: That means coming up with interesting questions instead of just smiling and nodding when they tell you their name and company. Try “Who would you need to meet in this room that could really help take your business to the next level, and why?” 2) Move around! Make it a point to talk to as many people as possible. Sit at new tables when the meeting begins. Don’t know anyone? Get to the event early. Stand at the entrance. People will have to talk to you that way. 3) Have good business cards: Ok, before I get a big “duh”, hear me out. I used to sell these things when I worked at a print company, and it amazes me how many are so lame. Get a good logo/designer. Make sure the stock is thick. And this is important: 1 side can be glossy; the other needs to be matte, so you can write on it. After all, you will have left your cell phone in your car Texty McTexterson, and you will want to write down some quick notes about your prospects and vice versa.

Happy Networking!


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The Heart Link Network www.Facebook.com/TheHeartLinkNetwork

Women Who Mean Business www.Facebook.com/wwmbiz

Ladies Evening Out www.Facebook.com/LadiesEveningOut

Premier Women’s Network www.Facebok.com/PremierWomensNetwork


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Shoe Sisters www.Facebook.com/ShoeSisters

eWomenNetwork www.Facebook.com/eWomenNetwork

The Sophisticates www.Facebook.com/theSophisticatesTampaBay

Journey of Possibilities www.Facebook.com/JourneyOfPossibilities


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R O B ER T NE W

R

ecently I got into a discussion with a friend about podcasts. A few years ago podcasts were all the rage and everyone was jumping on board. There are podcasts I would subscribe to and after just a few weeks the authors would lose interest and the feeds would stop updating. Today most of that has run its course and weeded out the ones who are less serious. Podcasts today can be very entertaining, but also very educational. I’d like to take a minute to share with you some podcast tips on how to improve your business. Podcasts can be a very good way of keeping up with new business tools, technology, and ideas during the day, on your commute, or while you are exercising.

TWEET UPS

Just about any MP3 player, smart phone, tablet, or computer will play a podcast. I have an iPod I use just because my Bionic battery struggles enough getting through the day. I also use iTunes to update my podcasts although there are many ways of subscribing to updates and putting them on your device. You can search and find one that meets your needs easily.

Some of my favorite podcasts that I would recommend are from a variety of sources. I listen to a lot of tech heavy podcasts. Leo Laporte is considered by many to be the definitive source for tech podcasts. He has built an entire brand around this This Week in Tech podcast. He now has that one as well as This Week in Google (which also talks a lot about cloud technologies). These are two of my favorites. Leo and his guests are entertaining and informative and all of his catalogue of podcasts is very professionally done. The Wall Street Journal also has an excellent catalogue of podcasts. My favorites from them are Wall Street Journal This Morning, Wall Street Journal on Small Business, and Wall Street Journal’s Your Money Matters.

The Harvard Business Review also has the HBR Idea Cast with the tagline “Bringing you the analysis and advice of the leading minds in management”. The HBR is one of the biggest names in small business and entrepreneurship and I highly recommend this weekly podcast. It covers everything from work-life balance to motivation.


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T S One more that I recommend is The Smallbiz Brain. This podcast is hosted by David Wolf and includes experts and leaders in the world of small business. This podcast is also a weekly podcast. There are many ways of finding new podcasts and I hope if you aren’t familiar with podcasting you will give a few of these a listen. Who knows you might hear a solution to problem or a get an idea for a great startup. If you find any not mentioned here, let me know, I’m always searching for new podcasts to check out. http://www.bobnew.com


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S o u t h er n Ven d o rs fo r Eve nts Ea st Co a st Ven d o rs fo r Eve nts Wester n Ven d o rs fo r Eve nts M id west Ven d o rs fo r Eve nts Texa s Ven d o rs fo r Events C h ica go Ven d o rs fo r Eve nts Flo r id a Ven d o rs fo r Events G eo rgia Ven d o rs fo r Eve nts


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WA NDA JO HN S ON N e t wo r k i n g i s g e n e r a l l y d e f i n e d a s i n fo r m a l l y s h a r i n g i n fo r m a t i o n b e t we e n p e o p l e o r g ro u p s that share a commo n i nteres t. I s thi s h ow yo u de f i n e n e t wo r k i n g ? D o yo u co n s i de r n e t wor k in g events to be ca sual meeti n g s, o r o ppo r tu n i t i e s t h at s h o u l d b e a p p ro a c h e d w i t h a p l a n i n m in d? Fo r m ost pe opl e, “ wi n gi ng i t ” i s n o t a g o o d i de a . I f yo u wa nt to b u i l d re a l, l a s t i n g re l at i on sh ips, yo u ne e d to ge t i n th e r i g ht mi n d s et be fo re at te n di n g a n e t wo r k i n g e ve nt. B e fo re yo u go, h e re are a fe w thi ngs yo u s ho uld co ns i d er : 1.

What is the network ing event going to be about? Some events are held to promote a cer tain

b u sine ss or spe a k er, but s o me are held s t r i c t l y fo r i nte ra c t i o n b e t we e n l i ke - m i n de d p rofe ssionals. Wi l l the e ve nt theme benef i t yo ur bu s i n e s s, o r i nt ro du ce yo u to o t h e r b u s i n e s s e s l i k e you r s? 2.

What i s yo ur elevato r s peech? Wh e n yo u m e e t p e o p l e at t h e e ve nt, yo u m u s t b e p re pare d

with a business card, flyer or brochure about your business. You have only a few moments to help each cont ac t de ter mi ne i f yo u are a g o o d f i t fo r t h e m o r fo r t h e i r b u s i n e s s. 3 .

D oes the event suppor t your values and goals? Anything and ever ything you put your time

and e ne rgy i nto s ho uld upho ld th e value s a n d g o a l s o f yo u r b u s i n e s s. 4.

What open en d ed q ues ti o n wi ll you a s k? G e t yo u r co nt a c t s t a l k i n g to b re a k t h e ice. S e t

up an appointment to meet for coffee within the nex t week or t wo to help each other fully understand your busi n es s es, whi ch wi ll lead to b e t te r re fe r ra l s fo r b o t h o f yo u. B e i n g p r e p a r e d w i l l h e l p y o u fe e l m o r e c o m fo r t a b l e i n n e t w o r k i n g s i t u a t i o n s. A g o o d r u l e o f thu mb i s to obt ai n at leas t t wo s o li d co n n e c t i o n s at e a c h e ve nt. Th i s do e s n o t n e ce s s a r il y m e an t wo ne w cl i e nt s- co nnec t wi th peo ple to w h o m yo u c a n m a ke re fe r ra l s, a n d w i t h p e o p l e w h o c an refer ot he r s to your bus i n es s. Af ter atten di n g a fe w e ve nt s, yo u m ay b e gi n to s e e f a m i l i a r face s. I t ’s impor tant to focus on a different aspec t of your business at each event to continually educate o the r s about your g o als and yo ur i d eal c l i e nt s. O nce a conne c ti o n i s mad e, be s ure to fo l l ow u p w i t h e a c h co nt a c t. Yo u c a n re a c h o u t to you r co ntac t s by fr i e n d i n g them o r li k i ng th ei r b u s i n e s s p a g e s o n Fa ce b o o k , co n n e c t i n g w i t h th e m on Linke dI n, a sk i ng them to jo i n yo ur n ews le t te r di s t r i b u t i o n l i s t, s e n di n g t h e m a n e m a i l, o r m ail in g them “gre at to m eet yo u” card s. B e s ure to l e t yo u r co nt a c t s k n ow t h at i f t h e y h ave a ny qu e s tio ns i n your a rea o f exper ti s e that yo u wo u l d l ove to b e a re s o u rce fo r t h e m . Th i s w i l l k e e p you in the front of thei r mi nd s when they n ee d a s s i s t a n ce o r co m e a c ro s s a re fe r ra l fo r yo u r b u sin e ss. Wa n d a J o h n s o n i s a Vi r t u a l As s i s t a nt w h o h e l p s e nt re p re n e u r s a n d s m a l l b u s i n e s s e s w i t h t h e i r to - d o l i s t s t h a t a re a l w ays s t a r i n g t h e m i n t h e f a ce s o t h e y c a n co n ce n t r a te o n t h e i r b u s i n e s s go al s. Cont ac t Wand a at ( 319) 804- 9489, co r r i do rco m m u n i t y @ gm a i l. co m , o r t h ro u g h h e r we bsite at w w w.at your se r v i ceco r r i d o rco mmuni t y. co m

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THOUGHTS

before coffee

Robert Christiansen

Watching a variety of birds congregating at our new raised birdfeeders, I thought, “How easy to attract so many beautiful creatures. Create a space where they all feel comfortable and safe, fill with great stuff they can all enjoy, then sit back and watch them show up!” This is what Chocolate Blues and Business Networking Festivals are all about. Creating networking events that bring a diverse group of decision makers, business owners and community leaders together – people who solve problems, work hard, and enjoy a good time – to build productive new connections and new relationships on common ground. “All successful people men and women are big dreamers. They imagine what their future could be, ideal in every respect, and then they work every day toward their distant vision, that goal or purpose.” -Brian Tracy Dreamers seek dreamers. Leaders seek leaders. This is the way of the world. Networking occurs naturally to people in all walks of life. We’re hardwired to meet up with and work with others. It’s because humans are social creatures whose greatest strength in our ability to cooperate and leverage our collective strengths to make things happen. Don’t think so? Try this. Search online for ‘Networking’ and you’ll find over 965,000,000 listings. That’s pretty convincing not to mention incredible! “The bigger your rolodex, the bigger your business.” -Anonymous Some believe collecting a lot of business cards is networking and making a lot of connections this way is okay. It’s a beginning. Next level networking is generating relationships from those connections and is better. You’re getting the idea. Top level networking involves moving conversations and relationships forward, on a regular basis with people in position to make decisions and make things happen and is the

best! Being a good networker is a lot like being a good gardener. You choose what you want to grow (type of connections), prepare the garden space (meetings and events), plant your seeds (ideas and possibilities), then tend to your garden as the plants grow to maturity and bear fruit (referrals, introduction and opportunities) for you in abundance! “If you want to go somewhere, it is best to find someone who has already been there.” -Robert Kiyosaki Every successful person leaves clues and paths that you can leverage to achieve your dreams and goals. If you’re unable to figure how to achieve your vision out on your own, it’s a good idea to just admit it, find those who are where you want to be, take some coaching and follow in their footsteps. Basic networking is a means to meet the people who can possibly help you reach your dreams. Creating a community event that provides possibilities for your target audience is the means to meet the people who will definitely help you achieve your goals! “No one lives long enough to learn everything they need to learn starting from scratch. To be successful, we absolutely, positively have to find people who have already paid the price to learn the things that we need to learn to achieve our goals.” -Brian Tracy Imagine choosing to drive from New York to California without a map or GPS. It’s possible you’ll eventually get there, but not without a lot of time used, money spent and many mistakes made along the way. It’s also possible you may actually never get there. Something occurs along the journey that stops you, and wherever ‘there’ is, you remain. Networking provides you with allies, supporters and mentors who have mutual benefit for your success. They’ll help you create a business plan (road map), coach you (give directions), and provide an


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Network Gardener accountability structure (kick your butt) to keep you on track! “Position yourself as a center of influence, the one who knows the movers and shakers. People will respond to that, and you’ll soon become what you project.” -Bob Burg The easiest way to find ‘Centers of Influence’ those with broad reaching relationships - is to become one. Join a cause. Create a networking event or volunteer to help conduct networking events. Volunteer for ‘BIG’ events involving the types of people and businesses you’re interested in. Volunteering for an event your future mentor is passionate about is brilliant! You’ll demonstrate a ‘whatever it takes’ attitude to be of service and get time with them too! Enroll others to help you help others and you’re on your way to becoming the leader you dream of being!

It’s not what you know but who you know that makes the difference.-Anonymous Networking Tip: Professionals become known as masters by staying within one industry. Successful networkers become known as networking ‘masters’ by involving themselves across many industries. This is the way you become aware of opportunities that you can share with your many connections, helping everyone including yourself ‘win’! “The successful networkers I know, the ones receiving tons of referrals and feeling truly happy about themselves, continually put the other person’s needs ahead of their own.” -Bob Burg

For extra credit, after choosing who you want to network with, do some research, find out about their business interests and passions, then search out a couple of opportunities as referrals of people you can introduce them to. You may ask, “But why? They are already so successful. What good does this do for me?” Are you being a good gardener? Let me ask you; do you like getting referrals? Yes. Being introduced to people? Yes. Spoken well of? Yes. Guess what? EVERYBODY DOES! By acknowledging and uplifting others and being a connector of people to possibilities, you’ll raise yourself in the opinion of everyone as you raise them also. “Networking is an essential part of building wealth.” -Armstrong Williams Being of service to others will generate referrals, introductions and connections the like of which you can never do with conventional advertising. Don’t get me wrong, advertising plays an important part in business. However, the Return on Investment of intelligent networking is incalculable! Wherever you go, think “How can I help you?” rather than “How can you help me?” and plant today for the results you’ll harvest tomorrow! “The way of the world is meeting people through other people.” -Robert Kerriga


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BE THE BOSS MAGAZINE | DECEMBER 2012

Michelle Ketterman 11 Goof Proof Rules to Successful Social Networking Some days, it seems like new Social Media Gurus, Experts, Specialists, Mavens, etc. pop up everyday! It can be overwhelming trying to keep up with the seemingly endless social media advice. I have taken classes, webinars, and seminars and have found a system that really works for me. Remember that there are no one size fits all social media rules, but hopefully a few of my tips will help you create your own Goof Proof social media rules. 1.

Only play on social media sites that you have the time to participate regularly. It’s too easy

to get sucked into this week’s newest fad and before you know it, an entire day is gone. 2.

Be sincere always! In my profession, there many fake testimonials, awards, and identities.

Guess what? No matter how slick they are, eventually their ruse is discovered and they are discredited. The risk just is not worth it – be yourself and enjoy productive and long term on-line presence. 3.

Remember the meaning of the word ‘Friend.’ It is YOUR wall and NEVER be afraid to

unfriend or block someone for bad behavior! 4.

Be consistent with your on-line handle so people can find you easier on every social medial

platform. 5.

Have a profile picture of you. Never use the generic profile clip art, instead use a photo with

a friendly and welcoming expression. 6.

There is no such thing as a private page. Seriously, just get over that idea right now. If you

put it on a social media site, anyone and yes I mean ANYONE can gain access to your page fairly quickly. 7.

If you are a business owner, do not post religious, political, inflammatory posts. This is abso-

lutely an iron clad rule that I never break…some people are not as rigid about this as I am (Once again, you are encouraged to create your own goof proof list!) 8.

Do not post about alcohol or excessive partying. Many times I have seen business owners

post several times every week about how drunk they are. Seriously, unless you needed a new bartender, would you hire a professional who bragged about habitual intoxication? Probably not. 9.

Stop talking about your clients or customers – I have seen pages where a business owner com-

plains about their clients. If you aren’t sure why this is potentially professional suicide, see item 6. 10. Protect your network and hide your friends list. 11. Never send a friend request to someone just because they are connected to a connection – that is not networking or an introduction…it’s tasteless spamming.

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LI SA C A IN

NET WORKING IN TODAYS WORLD By Definition NETWORKING is noun: 1. the exchange of information or services among individuals, groups, or institutions; specifically: the cultivation of productive relationships for employment or business. 2. The establishment or use of a computer network. (Source: MerriamWebster Dictionary) What do you use networking for? Do you network so you can find clients? Do you network so you can find friends? Do you leverage your existing contacts to meet new people? Do you like meeting new people? We all have our own personal reason for how and where we network. There are so many ways to network both In-Person and On-line. Let’s explore some networking options available to us. In-Person networking can be accomplished via a variety of avenues, such as Local City Chambers, Small Business Chambers, BNI Groups, BRN Groups, Neighborhood Associations, Home Builders Associations, the BBB, Business Clubs, Groups and Organization. Some are fee based and others are free. Explore all options in your area and decide what groups work best for you and your business needs. On-line Networking has a greater number of choices including Social Media options like Linkedin, Facebook, Twitter, Pintrest, and a host of other choices. All of these are free and some have can fee based upgrade options. Now, that you have places to connect what’s next? First, look at each networking opportunity with the understanding that not everyone attending these events or on-line social media sites have the same personalities. Be sure to accept each for who they are by embracing people around you who are honest and welcoming, also learn to accept people who are more reserved and to themselves. There is an opportunity to learn and grow from each other. Next, determine if you are looking to build a Local or Global Network or both. For some your most valuable connections will be your local sphere of influence and for others your global connections may be the ones that take your business to a whole new level.


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When building a more locally based network one-on-one time is essential and getting to know these individuals will take time and effort and is always a great way to enjoy a cup of coffee or lunch with great conversation. When you meet look for ways you can offer them value or a benefit and think along the line of “What can you give?” Be genuine in your interest of the individual and their business and most often they will return the favor. In many cases it’s not your connection that will be you’re future clients it’s your connections, connections. While building a local network in addition to one-on-one, look for ways to bring multiple people together and view yourself as the builder in your community by bringing people together. Building a Global Network can take on a life of its own and can take up a lot of your time but just as with local networking the more you put into your global network the more

What do you use net wor k ing for? D o you net wor k so you can find clients? D o you net wor k so you can find fr iends? D o you leverage your existing contac ts to meet new people?

you will get from it. Let’s take Linkedin and Facebook as an example they have totally changed how we connect with people. Your biggest connection could be a ex-classmate that you haven’t seen in years but finds you through a “LIKE” on your High School page on Facebook, has a need that you can fill, gives you a call and is now one of your best clients. Linkedin is a great way to pursue new connections by pealing away the top layer and getting inside your connections and who they are connected to is a great opportunity. Be as genuine in your online approach as you are with your local connections. Lastly, once you’ve made the connections, had the one-on-one or on-line meeting be sure and follow-up with a simple Thank You for their time, referral etc., be a source of information for your connections, and keep in touch as you never know where you’ll find your next best connection. By Lisa Cain National Director Chocolate & Shopping Show www.facebook.com/lisa.cain.716

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CR A IG T H OMAS

LEGALSHIELD Hello! My name is Craig Thomas. I had always looked for an opportunity to make money and work from home. I had tried some of everything just to make some extra money, phone services, weight loss, helping people get their unclaimed tax money, if It could help me make extra money, I tried it.  But I couldn’t find anything that I could put my heart into until I was exposed 3 times to a 40 year old company called LegalShield (formerly Pre-paid Legal Services,Inc)  LegalShield provides access   to law firms for less than $20 a month!  We also have the best identity theft plan on the market, we help protect and grow small businesses with our small business plan, and we also offer our legal plan to companies as an employee benefit.  When I was exposed to the LegalShield membership, I was not in need of an attorney at the time but I understood the need to have access to one, or in this case, access to a law firm!  In my mind, I thought it was better to have this membership and not need it, than to need it and not have it!  Well the next month I needed it and I’ve used it quite a bit ever since.  I’ve used my membership to get my sons drivers license reinstated, to get a roofing company, that reneged on repairs from the damage they caused, to come back out to repair it, my wife and I have had our wills done, and just last year, my wife had to call the law firm to ask about Healthcare power of attorney for her father. The membership is life saving and its saving 1.4 million families in the U.S. and Canada.   We are currently going through a re-branding because last year a New York investment firm, MidOcean Partners, invested over $650 million in our company because they saw what they called, “Network marketing’s best kept secret”!  One of their goals is to take us from 1.4 million LegalShield memberships to, within the next 5 years, 7 million memberships!  Sounds like opportunity to me! When the gentleman came to my home and presented the LegalShield membership to me, I knew it made sense but he told me there was also an opportunity behind it. He showed me the compensation plan and I was extremely excited!  I had finally found


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the opportunity that I was looking for! To be able help people with their everyday legal problems and getting paid to do it.  My second week in LegalShield I made an extra $400! Not big money but to any average American today, an extra $400 a month could mean keeping your home out of foreclosure or using it to upgrade the car you drive.  Our business is set up so that you don’t have to recruit to make money, we have lots of associates that make 6-figure incomes just selling our membership as an employee benefit to companies but I chose to recruit to leverage my time. J. Paul Getty once said he would rather have 1% of 100 people efforts than to have 100% of his own.  My wife and I started recruiting and we have associates on our team across the country. My goal is to retire my wife or to at least give her the option to work if she wants, me personally, I never want to work for anyone AGAIN! I know that LegalShield is the vehicle that will help me to accomplish my goals.  LegalShield, over the past decade has paid over $1 Billion to its associates, 1000+ are earning over $50,000 a year, and many are earning between $100,000 and $1million+ per year!   LegalShield has a unique service and a unique opportunity. Where else can you get legal services from the best Law firms in every state for less than $20 a month? Nowhere but LegalShield! You can’t go get our services from a retail store or even on ebay!  You can only get it from LegalShield associates, incredible! If you are looking for an opportunity where you can really change your family tree and create generational wealth, LegalShield could be what you are looking for. (219) 413-6204 www.facebook.com/legalshieldhammond www.legalshield.com/hub/craigdthomas

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S h e l l y R ice 4 1 7 . 3 5 3 . 2 6 1 0 T i t l e : Se r ia l E ntrep ren e u r C o m p a n y : S h e l l y R i ce a n d A ssociates, Be The Boss M agazine, Choco l ate Bl u e s a n d B u si ne ss N etw orki ng Festivals, Chocolate Shopping Shows , N a t i o n a l Netw orki n g N ew s, Li fe Changing Confer ence, W om en W ho M ean Bu s i n e s s C i t y / S t a t e : P l a ya d e l R e y, C A Ab o u t M y bu si ne ss: E ve ry project, ever y event and ever y business tha t I c r e a t e a l l bo i l s d o w n to th e sam e thing‌I help sm all businesses gr ow . M y S p e c i al ty: S mal l b u si ne ss gr owth str ategies M y i d e a l Re fe rra l /P artne rs/Industr ies Ar e: M over s, shaker s and busines s c o n n e c t o r s. Be s t N e t wo rki n g T i p : L IS T E N ! F a v o r i t e Q uo te : T hi nk a n d d o .

– Em il M ackey,Dupont Engineer

W e b s i t e : http://sh e l l yri ce .co m F a c e b o o k F a n P a g e : h ttp ://F acebook.com /Refer r alM achine E m a i l : Sh el l y@S he l l yR i ce .co m


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M a rgi e B a x le y

8 0 3 -6 7 3 -1 4 8 7

Titl e : V i r t u al Margi e a n d S e n i or Par tner at Linton- Cole Associates Co m p a n y : V i rtua l Ma rgi e, L i nto n Cole Associates, Be the Boss M agazine Cit y / St a t e : C o l umbi a, S C Ab o u t M y b u si ne ss: Ia m a V i rtu al Assistant and W ebsite and M agazine De s i g n e r . I d e si gn B e T he B o ss M agazine. M y S p e c i a l t y: We b si te a n d Mag azine Design M y i d e a l R e ferra l /P artne rs/Ind u str ies Ar e: Anyone wanting to pr om ote thei r b u s i n e s s t h r o u g h a mag a zi ne o r anyone in need of a new website or webs i te makover. Be s t N e t w o r ki n g T i p : JOIN T u e sdays at Two Web s i t e : h t t p://vi rtu a l ma rgi e.co m Fa c e b o o k F a n P a g e : h ttp s://w w w.facebook.com /vir tualm ar gie Em a i l : m a r g i eb a xl ey@vi rtu a l ma r gie.com


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Joa n n e Q u i n n -S m ith 4 1 2 -4 4 4 -5 1 9 7 Titl e : C r e a t i ve E n e rgy Offi cer, aka TechnoGr anny Co m p a n y : D rea mw e a ve r Ma rketing Associates Cit y / St a t e : P i ttsb u rgh , P e n n syl v ania Ab o u t M y b u si ne ss: H ost o f p o d casts: Techno Gr anny Show™; Positi v el y Pit t s b u r g h L i ve™, Mon d a yMorni ngM ar keteer ™ over 1800 inter views. W in ner of t h e U . S. S m al l B u si ne ss A d mi n i s tr ation National Jour nalist of the Year A w ar d, h a s d e v e l o p ed Web 2 .0 Gu e ri l l a Br anding Tr aining™ to teach sm all bus i n e s s e s o n l i ne p l atfo rms. P u b l i sher of Pittsbur gh’s Fir st Inter net Radio and TV N e t w o r k : P osi ti ve l yP i ttsb u rghLiveM agazine.com a m ulti m edia r esou r c e a b o u t Pi t t s b urgh . M y S p e c i a l t y: We b 2 .0 B ran d i ng M y i d e a l R e ferra l /P artne rs/Ind u str ies Ar e: Pr ofessional Or ganizations, W eb Se r v i c e s , C ross Marketi ng w i th SEO Exper ts, New M edia Per sonalities and Pr o m o t e r s Be s t N e t w o r ki n g T i p : Y o u r sea rc h r esults ar e your online business car d and re s u m e , m a ke su re th e y rock b y concentr ating on your W eb 2.0 Br anding. Fa v o r i t e Q u ote: “D e fi ni ti o n o f m adness is to do the sam e thing and expec t d iff e r e n t r e s ul ts.” A l b e rt E i n ste in Web s i t e : h t t p://p p l ma g .co m Fa c e b o o k F a n P a g e : h ttp s://w w w.facebook.com /M ondayM or ningM ar keteer Em a i l : i n f o @pp l ma g .co m


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Re gi n a H oo ve r 6 1 5 -8 1 2 -9 1 5 8 T it le : C h o c o l a te B l ue s & B u si ne ss Networ king Festivals Ar ea Dir ector , TN & K Y P r o m o t e r , V i S al us – B o d y b y Vi C o m p a n y : C h o co l ate B l ue s & B u siness Networ king Festivals & ViSalus – Body B y Vi C it y/ S t a t e : N ash vi l l e, T en n e sse e A b o u t M y b u s in e ss: C ho co l ate B l ues & Business – W e br ing business dec i s i on ma ke r s t o g e t her i n a fu n & p rod u ctive envir onm ent for the pur pose of devel op in g r e f e r r a l p artne rshi ps a n d strategic alliances. V iS a l u s – Bo dy B y V i – H e l pi ng people find financial fr eedom while getti ng i n t h e b e s t s h a p e o f th e i r l i ve s My S p e c i a l t y : B e i ng a co n n e cto r – I am a m aster at being the br idge that c on n e ct s y o u t o t h e p e rson yo u n e e d to m eet that takes your business to the nex t le v e l B e s t N e t w o r k i ng T i p : Y o u r #1 g o a l in business networ king should always be to h e lp o t h e r s F I R S T ! If you ’ re th e re for any other r eason, you’r e doing it wr ong! F a v o r i t e Q u o t e : Y o u must b e th e change you wish to see in the wor ld Ma ha t m a G a n d h i W e b s i t e : h t t p ://bi zfesti val .com F a c e b o o k F a n P a g e : h ttp s://w w w .facebook.com /M sReginaHoover E m a i l : m s r e g i n a h o o ve r@gmai l .co m or r egina@bizfestival.com


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T on i e B o a m a n 9 7 2 . 8 0 4 . 3 4 4 2 T itl e : R e s o urce Qu e e n C o m p a n y : D a sh N ota ry, LL C C i t y / S t a t e : T he C ol on y, T exa s A b o u t M y b u si ne ss: D ash N ota r y pr ovides pr om pt, accur ate and cour teous a t te n t i o n t o th o se req u e sti ng o ur ser vices. W e ar e “ m obile” which m ean s w e t rav e l t o y o ur l o ca ti on . We a cce pt m ost for m s of cr edit car ds r ight fr om our p h o n e s . B o nde d $ 1 0 ,0 0 0 E & O Insur ance $100,000 W e can also help y ou lo c a t e a e d u ca te d n o ta ry pu b l i c in other states. My S p e c i a l t y: 2 4 H ou r T rave l i n g Notar y Public My i d e a l R e fe rra l /P artne rs/Ind u str ies Ar e: hospices / attor neys/ hospita l s / t it l e c o m p a ni es / i nsu ran ce / schools / hotels – we ar e public ser vice or i ented. B e s t N e t w o r ki ng T i p : B e o p e n to all adventur es or oppor tunities that pr e s ent t h e m s e l v e s . N e ve r offe r you r business car d fir st. F a v o r i t e Q u ote : “Wh y a re yo u tr ying so har d to fit in when you wer e bor n to st a n d o u t ? ” W e b s i t e : w w w .D ash N ota ry.com F a c e b o o k F an P a g e : h ttp ://w w w.facebook.com /dashnotar y E m a i l : i n f o @d a sh n o ta ry.com


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James E . B o g gus 800- 803- 1546 x 7177 T it le : C o r p o r ate V a ca ti on B e n e fi t Consultant C o m p a n y : G e n e si s Li fe T ra ve l C it y / S t a t e : P l a n o , T exa s A b o u t M y b u s ine ss: Ou r u n i qu e vacation benefit is available to individuals and a ss o c i a t i o n s to cre a te a w o rk/l i fe balance r esulting in an unpar alleled r etur n on in v e s t m e n t f o r l i ttl e to n o co st. We par tner with businesses to assist in ac hi ev ing objectives like reducing healthcare cost, and increased productivity by taking re a l v a c a t i o n s. Ima g i ne th e memor ies… My Specialty: I follow the Zig Ziglar approach to business that states “if you h e lp e n o u g h pe o p l e g e t w ha t th e y want, you will autom atically have ever y thi ng t h a t y o u w a n t .” My ideal Referral/Partners/Industries Are: Group Benefit Consultants, HR experts, Health and Wellness professionals, Employee Benefit experts, Voluntary Benefit E x p e r t s . I n s u r an ce A g e n ts, H ea l thcar e specialist. B e s t N e t w o r k ing T i p : Go b e yo n d your industr y. F a v o r i t e Q u o te: “T h o se w ho sa y it cannot be done should get out of the w ay of t h o s e w h o a r e do i ng i t.” W e b s i t e : D t m emb e rshi p.co m F a c e b o o k F a n P ag e : h ttp s://w w w .facebook.com /vacationandtr avelthewor l d E m a i l : b o g g u s2 4 @g mai l .co m


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Rob e rt N e w

8 5 9 -3 0 2 -0 0 2 4

T i t l e : S e ni o r P artne r C o m p a n y : L i nto n -C o l e A sso ciates C i t y / St a t e: B erea , K Y A b o u t M y b u si ne ss: L i nto n -Cole pr ovides online consulting ser vices i nc l ud i n g w e b si te d e ve l op men t a n d hosting, online m ar keting and adver tising, and s o c i a l m ed i a man a g e men t. M y Sp e c i al ty: S o ci al me d i a m anagem ent for sm all business, non- pr ofi ts , and p o l i t i c a l campa i gn s M y i d e a l R efe rra l /P artne rs/Industr ies Ar e: Sm all business, r eal estate, pol i ti c a l c a m p ai g n s B e s t N e t worki n g T i p : It’ s cal l ed SOCIAL m edia for a r eason, it’s abou t r e l a t i o n s hi p s. F a v o r i t e Quo te : B u zz d o e sn ’ t just happen. W e b s i t e : http ://w w w .Li nto n co le.com F a c e b o o k F a n P a g e : h ttp s://www.facebook.com /LintonCole E m a i l : l i n to n co l e@g mai l .co m


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A l i c i a W h i te

8 0 0 -3 1 3 -5 9 1 1 x 3 0 4

Title: CEO C o m p a n y : B a ck o f th e R oo m P roductions C i t y / S t a t e : D a l l a s,T X A b o u t M y b u si ne ss: Y ou r sta g e pr esence is im peccable. But is your back of the roo m p r e s e nce j u st as stel l a r? Speaker s, life and business coaches, cor por ate t rai n e r s , a n d au th o rs: l et us de sign your pr oducts so you can gener ate rev enue a t t h e b a c k of th e roo m an d p rofessionally pr om ote your br and ever y tim e y ou sp e a k ! M y Sp e c i a l ty: Grap h i c D e si gn and Pr int My ideal Referral/Partners/Industries Are: Independent Publishers, Speaking b u r e a u s , S pe a ki ng a g e n ci es, P ublicists B e s t N e t w orki n g T i p : Whe n speaking to your audience, be sur e to add v al ue. P e o p l e l o v e l i sten i ng to stori e s but if it doesn’t benefit them then you ar e an entertainer. Be sure your speech provides at least one valuable lesson that your lis t e n e r c a n u se fo r pe rson a l gr owth or business success. . Also, m ake peopl e sm i l e o r l a ugh . Who ca n fo rge t som eone that m akes them feel good? F a v o r i t e Q uote : “T h e th o u sa n d m ile jour ney star ts with the fir st step” W e b s i t e : h t tp ://w w w .ba cko fth e room pr oductions.com F a c e b o o k F a n P a g e : h ttp ://w w w.facebook.com /Speaker sBr iefcase E m a i l : A l i c i a@ba cko fth e roo mpr oductions.com


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M ic helle K e tte rm a n

9 7 2 -8 3 4 -8 5 9 2

T i t l e : T h e In ve n to ry E xpe rt C o m p a n y : T he In ve n to ry E xper t C i t y / St a t e: N o rth A meri ca A b o u t M y b u si ne ss: A profe ssional Hom e Inventor y is when a hom e or bus i n e s s o w n e r h i re s a H o me Inventor y Pr ofessional ( HIP) to com pile com pr ehen sive reports of items on their property. Third-party HIP reports are exponentially m o r e r e l i a b l e a n d resp e cte d than self- com piled r epor ts when com pleti ng i ns ur a n c e c l a i ms, sto l en p rop e rty repor ts, loan applications, and so on. My Specialty: Helping new business owners find clarity and success through p r o v e n p r a cti ces a n d te ch n i ques…no fluff or BS – just what wor ks. My ideal Referral/Partners/Industries Are: Experienced executives in the insur a n c e , r e a l e sta te , fi na n ci al p l anning, or estate planning ar ena or anyone w hos e f o c u s h a s be e n w orki n g cl osely with hom eowner s. Best Networking Tip: Networking does not begin and end with your elevator speech. F a v o r i t e Quo te : Y o u ca n ’ t get wealthy when you feel poor . W e b s i t e : http ://w w w.P ro ve ItsYour s.com F a c e b o o k F a n P a g e : h ttp ://F acebook.com /TheInventor yExper ts E m a i l : m i c he l l e @P rove ItsY o ur s.com


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Nanc y B ec h e r

2 6 9 -2 2 1 -2 2 2 0

T i t l e : F o u n de r an d C hi ef C on n ector C o m p a n y : B u si ne ss S u cce ss U nlim ited C i t y / S t a t e : T h ree R i ve rs, MI About My business: The purpose and mission of BSU is to provide effective busin e s s g r o w t h stra te g i es to sma l l and m edium sized businesses thr ough s har ed o ff i c e s , n e t wo rki n g , e d u ca ti on a l for um s and peer suppor t. Done thr ough effec t iv e , a f f o r d ab l e a n d co n ve n i en t online webinar s, podcasts, desk spaces , adm i n services and hands-on personal interaction, our members receive the latest su p p o r t . My Specialty: Connecting people and helping them grow their businesses through co m m o n s e nse , w orkab l e, i de a s and techniques M y i d e a l R efe rra l /P artne rs/Ind u str ies Ar e: M om and Pop businesses, en tr epr e n e u r s w h o ge t th a t i t i s b e tte r to wor k on their own businesses in the pr es enc e o f o t h e r b u s i ne sse s. B e s t N e t w o r ki ng T i p : D on ’ t be afr aid to cr eate r elationships with other s . Favorite Quote: All our dreams can come true, if we have the courage to pursue t he m . W a l t D i sne y W e b s i t e : h t tp ://w w w .succe ss4 b iz.biz F a c e b o o k F a n P a g e : h ttp ://w w w.facebook.com /bsuconnector E m a i l : n a n c y@succe ss4 b i z.bi z


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P at t y F a rme r

9 7 2 .6 0 3 .8 2 0 9

T i t l e : F o u n d e r/C E O C o m p a n y : B i z Li nk Gl ob a l C i t y / St a t e: D a l l a s, T exa s A b o u t M y b u si ne ss: P a tty F ar m er , r efer r ed to as “ The Networ king CE O” i s a B r a n d i n g , Ma rketi ng & S o ci al M edia Str ategist as well as a Speaker , Author , R a d i o Sh ow H ost a n d th e fo u nder of a global networ king and educati onal o n l i n e c o mmu n i ty cal l e d B i z Link Global. M y Sp e c i al ty: I p a rtne r w i th speaker s, author s, tr ainer s and coaches, to hel p g r o w t h e i r l i sts, th e i r cl i e n t b ase and their bottom line thr ough effecti v e net w o r k i n g , so ci al me d i a a n d mar keting str ategies. M y i d e a l R efe rra l /P artne rs/Industr ies Ar e: Speaker s, Author s, Coaches , T r a i n e r s & E ve n t P l an n e rs B e s t N e t worki n g T i p : “It i s a l l about r elationships… I am not in the B2 B or B 2 C b u s i ne ss. I ch o o se to b e in the P2P ( People to People) business . At the e n d o f t h e da y, p e o p l e d o b u siness with people.” - Patty Far m er F a v o r i t e Quo te : “Le t yo u r dream s be bigger than your fear s & your a c ti ons s p e a k l o u d e r tha n yo u r w o rds.” ~ W ill Sm ith W e b s i t e : http ://B i zLi nkGl ob a l .com F a c e b o o k F a n P a g e : h ttp ://F acebook.com /BizLinkGlobal E m a i l : p a tty@p a ttyfa rme r.com


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C a ro l S m i t h 650-275-3817 Title: CEO C o m p a n y : Re ve n u e A ttracti on C i t y / S t a t e : Si l i con V a l l e y (Lo s Altos Hills) Califor nia A b o u t M y b usi n e ss: C arol S mi th has cr eated 4+ m ulti m illion dollar compani es a s a s t r u g g l i ng en trep ren e u r a nd single m other of a young child. Toda y C ar ol shares her proven step by step process for creating the life you love and getting p a i d w h a t y ou ’ re w o rth, th rou g h her Em er ald m entor ship pr ogr am and s peak in g e n g a g e m e n ts. M y Sp e c i a l ty: Grow i n g b u si ne sses fr om local, national to global $2M - $80M . My ideal Referral/Partners/Industries Are: Finance, marketing, branding and o p e r a t i o n s con su l tan ts w h o see the oppor unity to scale national or global and w a n t t o h e l p the i r cl i en t succe ed. Lever aging the inter net, m ar keting, br and in g , o p e r a t i o n s, p roce ss a l i g n m ent and logistics. W hy can I help? Cr eated and ran HP’s branding /marketing and product ecommerce channel, an international p r o d u c t i m po rtati o n an d di stri bution business and a global vendor negoti ati ons , t ran s p o r t a t io n l og i sti cs o rga n i zation. Best Networking Tip: Create a quantifiable goal to provide high quality busin e s s r e f e r r a l s to yo u r ne tw ork. M y goal is 1 per day. Ever yday. W hat’s y our s ? Favorite Quote: “Whether you think you can, or you think you can’t--you’re rig h t . ” ― Hen ry F o rd We b si te: F a c e b o o k F a n P a g e : w w w .R e venueAttr action.com E m a i l : C a r ol @re ve n u e a ttracti on.com


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M a rs h a Ta lle y

4 6 9 -4 4 4 -0 5 8 0

T i t l e : C EO an d F ou n d e r C o m p a n y : S i l h o u e tte ’ s C a fé , LLC C i t y / St a t e : A rl i n g to n , T X A b o u t M y b u si ne ss: S i l h o u e tte’s Café is the hom e of or ganic pr oducts fr om c o f f e e , e s sen ti al oi l s to w ei gh t m anagem ent pr oducts. W e have sear ched and f o u n d i t e ms tha t a re 1 0 0 % ce r tified or ganic and ther apeutic gr ade, and ar e s u i t a b l e f o r the H al al an d K o sher com m unities. If you have been looki ng for h e a l t h i e r a l terna ti ves, l oo k n o fur ther . M y S p e c i al ty: H ea l thy a n d o rganic alter natives. M y i d e a l Re fe rra l /P artne rs/Industr ies Ar e: Ideal for anybody, especia l l y thos e w h o s u f f e r from mi grai ne s, th ose in need of str ess r eductions, and tho s e l o o k i n g f o r a w ei gh t man a g e m ent plan. Be s t N e t wo rki n g T i p : D o b u si ness with people you like and tr ust. F a v o r i t e Q uo te : It’ s you r si l houette. Decide to shape it. W e b s i t e : http://w w w .S i l ho u e ttesHealthCafe.com F a c e b o o k F a n P a g e : h ttp ://w ww.facebook.com /SilhouettesHealthCafe E m a i l : m a rsh a @S i l h o u e tte sH ealthCafe.com


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A n t h on y J o n e s

9 7 2 -5 9 1 -3 8 4 0

Ti t l e : B u s i ne ss D eve l op men t Consultant Com p a n y : A .B .C . S ol uti on s Ci t y / S t a t e : D a l l a s,T X Abo u t M y b usi ne ss: I w ork w i th star t ups and sm all cash flowing busines s es to grow revenues through increasing sales, reducing expenses and introducing n e w o p p o r t uni ti e s. O ur B usi ne ss Builder pr ogr am involves no upfr ont m o ney or d i r e c t o u t o f p o cke t co st* i f bu siness is qualified ( 200K yr r evenues an d 2 y r s in b u s i n e s s ) M y Sp e c i a l t y: B u si ne ss d e ve l opm ent consulting M y i d e a l R efe rra l /P artne rs/Ind ustr ies Ar e: Com m er cial loan officer s, bu s i nes s b r o k e r s , a c c o u n ta n ts/b o o kke e p er s, other consultants, loan br oker s Bes t N e t w o r ki ng T i p : T hi nk o f h ow you can be of ser vice fir st. Fa v o r i t e Q u ote : “T h e th o u sa n d m ile jour ney star ts with the fir st step� W e b s i t e : h t tp://w w w .ab -con su l tingsolutions.com Fa c e b o o k F a n P a g e : w w w .face book.com /abconsultingsolutions Em a i l : a j o n e s@a b -con su l ti n g so lutions.com


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PREFERRED Business Directory Danielle Mohr Cards and Mohr Connect with Danielle

T

he Preferred Business Directory is no ordinary directory. This is not just a list of businesses. This directory is designed to help you to grow your professional network instantly. Everyone in our directory is a business owner who is a true ‘business connector’, dedicated to helping others succeed while they grow their own businesses. Each listing features a live link that will take you directly to the person’s Facebook fan page or to their website. When you join their fan pages, be sure to leave a note and introduce yourself. Building a strong network is vital to business today. Be sure to connect with each person in our directory and start the process of building new friendships, alliances and referral partners.

Melissa Allen Dominoe Barter Connect with Melissa

Laurie Sullivan Plexus Simply Pink Connect with Laurie

Margie Baxley Virtual Margie

Connect with Margie

Carol Smith

Connect with Carol 650-275-3817

Sabine Barnett Living Well with Healing Essentioal Oils

Connect with Sabine

Michelle Ketterman The Inventory Expert Connect with Michelle


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Dayna Offutt Day of Designing Connect with Dayna

Mark Werner Miracles Through Water Connect with Mark

Bob New Linton-Cole Connect with Bob

Katie Wegg Social Outbreak Connect with Katie

Kristi Willis Rodan and Fields Dermatologists Connect with Kristi

Marla Stoch Xocai Connect with Marla

Julia Hull California Real Estate Mart Connect with Julia

Alice Schmitt Kara Vita Connect with Alice

Patty Farmer Biz Link Global Connect with Patty

Catherine Morgan Point A to Point B Transitions Inc. Connect with Catherine

Michael Battaglia

Shelly Rice The Referral Machine Connect with Shelly

InsureYouToo Connect with Michael


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Dana Mazurek SoZo Life Connect with Dana

Dale Little Business Strategist Connect with Dale

James Boggus Genesis Life Travel Connect with James

Bonnie Karpay CEO Space Houston Connect with Bonnie

Angie Ryan iZigg Connect with Angie

K. Andre Ankton Innovarus

Purse Party Inc. Connect with Purse Party 888-367-0416

“Connect with K. Andre

Darby Rae Merciful Law Connect with Darby

Linda Fitzgerald Affiliated Women International Connect with Linda

Nancy Beecher Business Success Unlimited Connect with Nancy

Errol Allen Errol Allen Consulting Connect with Allen

Debbie Murlin ItWorks! Connect with Debbie


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Ronette Wood Organa Gold Connect with Ronette

Peggy LeNoue Rodan + Fields

Connect with Peggy

Jennifer Varnderhoff L’BEL Connect with Jennifer

Sandy Lawrence Perceptive Marketing Connect with Sandy

Toni Harris Tonia Harris Speaks Connect with Toni

Joe Chandler Connect with Joe

Robert Christiansen Chocolate Blues Director Connect with Robert

Susan Endriss Organo Gold Connect with Susan

Dawniel Patterson-Winningham Connect with Dawniel

Carole Garrett Organa Gold Connect with Carole

Dr. Carol Watson Juice Plus Connect with Carol

Sharon Rowley Dove Chocolate Discoveries Connect with Sharon


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Be The Boss December 2012