Marketing One Sheet

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Marketing Overview

At Bethany College, our marketing program is designed to equip you with the knowledge and skills needed to make informed marketing decisions. Dive deep into key aspects of marketing, including product development, consumer behavior psychology, channel strategies, and the fundamentals of promotion and pricing.

By choosing Bethany, you’ll gain a solid foundation in marketing principles and practical experience that prepares you for success in the dynamic world of marketing. Our program is committed to helping you elevate your career and achieve your professional goals.

ABOUT BETHANY COLLEGE

Bethany College, founded in 1840, is the oldest private college in West Virginia. The Bethany experience focuses on academic excellence in the area of liberal arts and prepares future leaders for a lifetime of work and a life of significance.

Our campus is located on 1,300 beautiful acres in the foothills of the Allegheny Mountains, just one mile from Pennsylvania and five miles from Ohio. Bethany is served by Pittsburgh International Airport, just 45 minutes from campus. The College is located 39 miles from downtown Pittsburgh, 22 miles from Washington, Pa., and 14 miles from Wheeling.

For more information, contact: Bethany College

Majors & Minors:

Marketing (Major, Minor)

What Can You Do with a Degree in Marketing?

Marketing Manager

Brand Manager

Product Manager

Digital

Market Research Analyst

Business Development Manager

CRM Specialist

Social Media

Marketing Manager

Content Marketing Strategist

Advertising Account Executive

OppOrtunities & spOtlights

Hands-On Learning Experience

Hands-on experience is at the heart of our marketing program. You’ll have the chance to undertake an internship that sharpens your skills in time management, accountability, leadership, and teamwork. This practical experience is crucial for understanding the diverse career opportunities within the marketing field and for building a strong professional resume.

Internship Opportunities

Completing a marketing internship allows you to practice key skills in time management, accountability, leadership, team collaboration, and more. Internship experiences can also foster great exploration of the field, since there are a wide variety of career paths to consider.

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