Marketing Overview

At Bethany College, our marketing program is designed to equip you with the knowledge and skills needed to make informed marketing decisions. Dive deep into key aspects of marketing, including product development, consumer behavior psychology, channel strategies, and the fundamentals of promotion and pricing.
By choosing Bethany, you’ll gain a solid foundation in marketing principles and practical experience that prepares you for success in the dynamic world of marketing. Our program is committed to helping you elevate your career and achieve your professional goals.
ABOUT BETHANY COLLEGE
Bethany College, founded in 1840, is the oldest private college in West Virginia. The Bethany experience focuses on academic excellence in the area of liberal arts and prepares future leaders for a lifetime of work and a life of significance.
Our campus is located on 1,300 beautiful acres in the foothills of the Allegheny Mountains, just one mile from Pennsylvania and five miles from Ohio. Bethany is served by Pittsburgh International Airport, just 45 minutes from campus. The College is located 39 miles from downtown Pittsburgh, 22 miles from Washington, Pa., and 14 miles from Wheeling.
For more information, contact: Bethany College
Majors & Minors:
Marketing (Major, Minor)
What Can You Do with a Degree in Marketing?
Marketing Manager
Brand Manager
Product Manager
Digital
Market Research Analyst
Business Development Manager
CRM Specialist
Social Media
Marketing Manager
Content Marketing Strategist
Advertising Account Executive
