Issuu on Google+

Bethany Craven Branding

What is the product/service? A Budget Eco-friendly travel company A network of hostels located in different cities around europe. You can get to each city via the company hydro-bus coaches which takes you to hostels. This is cheap/budget and also the most eco-friendly way of travelling to other cities. The hostels are located in big concrete cities around europe to show awarness, As big cities are often concerned with destroying nature, the aim is is to add green to the city. it will be a nice experience which is eco and affordable, it will also make people feel good about themselves for travelling eco friendly.


Bethany Craven Branding

Brand Values Honest Friendly Ethical Memorable


Bethany Craven Branding

Audience Aged :18- 30 Young travellers, maybe gap year students, graduates, groups of friends, couples. People interested in culture, experiences, art, fashion, music and travel. people looking for a cheap trip to big cities.


Bethany Craven Branding

Competition Coach companies, Hostels, budget accomodation, Travel companies, student trravel. City breaks travel.


Bethany Craven Branding

Brand name Good travel, its good ,be good GOOD IS... (travelling eco ) ROUTE ROOT - BEETROOT - beatroute - beat root - ROOT (root the whole root and nothing but the root) ROOT


Bethany Craven Branding

Colours I want to use colours that communicate the brand values, friendly, honest and ethical and to attract the taret audience. I want to make the brand quite colourful. i have also been looking at colours of fruit and veg to see what colours i can use to relate to eco-friendly.


Bethany Craven Branding

Logo ideas /development

ROOT


Bethany Craven Branding

Brand communication the brand will be communicated through: website Phone app Brochures keyring information packaging etc


brandingpresentation