Your Home Our Marketing & Strategy
MAXIMIZING VALUE
Californian Estates connects knowledge, experience and committed service to provide earnest value for its clients.
Californian Estates is uniquely positioned to innovate strategies, develops creative solutions, and leverages their vast network of agents, investors and affiliates to achieve lucrative results for its clients. In order to sell a home and maximize its value, there must be an integrated and cohesive marketing plan.
We will identify the most special, unique and sellable qualities of your home, determine the Target Market and design an appropriate strategy.
There is no one-size-fits-all approach to listing a property. Customized approaches to sellling may be suggested based on a home's most desirable attributes and the anticipated audience.
Californian Estates provides a unique ability to 'test the market' with private listings while also leveraging a carefully procured network of local, regional, national and international investors and homebuyers.
Marketing materials will include focused digital strategies and direct marketing programs that include the latest 360° virtual tour technology, dynamic videos, exterior aerial drone footage and stunning photography. We will design engaging social media campaign, glossy brochures and finely crafted print ads in targeted publications.
We look forward to developing a strategy for your unique needs and delivering results to be proud of!
MAURICE WOOLF
CEO, Californian Estates & REulti Development Specialist
DRE # 01959295
(323) 303-4491
BETHANY WOOLF
COO, Californian Estates & REulti Broker of Record
DRE # 01959296
(310) 927-8072
Husband and wife team Maurice and Bethany Woolf established Californian Estates in 2013 and became a full service, independent and bespoke real estate brokerage in 2018. They have since expanded their teams and services throughout Los Angeles County, Orange County, Inland Empire and San Diego County.
Maurice’s real estate career spans nearly 40 years and over four continents. As the Regional Marketing Director for some of the largest property development organizations, he has executed worldwide marketing campaigns and developed successful multitiered lead generation systems that have earned over $1bn in sales.
Bethany's experience was rooted in marketing, advertising, new media, event production and training. Caring and protective by nature, real estate became a passion when she understood how powerfully lives could be changed by helping people purchase and leverage their largest assets for wealth building and security.
Within two years of their Californian real estate careers (with no preexisting clients, contacts or networks locally), Maurice quickly earned his place among the top 1% of real estate agent in the US.
A builder by trade and a longstanding reputation for out-of-the-box
thinking, Maurice has always had a special knack for identifying lucrative real estate opportunities by understanding how a properties can achieve their highest and best use and by analyzing a property's overarching value from an investment return perspective.
Understanding the tremendous value this different approach brought buyers and sellers - and importantly, how it helped them earn increased profits, Maurice and Bethany developed a patentpending software and real estate sales and marketing program called REulti to powerfully illustrate a property's hidden value.
Maurice and Bethany believe that every property has a unique "DNA" and work proactively to customize strategies for every type of home, development or commercial property to achieve the best sales price and easiest process. Their ability to negotiate for top dollar has left a trail of consistently broken sales records and their off-market sales system has often achieved this with privacy.
Maurice, Bethany and their team are committed to relentlessy exceptional customer service, innovative marketing and sales strategies to ensure that their clients find the perfect solutions to their property needs.
650 WIlliams Ln., Beverly Hills, 90210 $15,555,230 DV, R, P 1801 S. Wooster St., Los Angeles, 90035 - Dual $1,775,000 R 1489 Carla Ridge, Beverly Hills, 90210 $10,250,000 R 1626 N. Kings Rod., Los Angeles, 90069 - Dual $1,750,000 R, P, DV 1934 Linda Flora Drive, Bel Air 90077 - Dual $5,880,000 R, NC, P 3023 Elvill Dr, Bel Air, 90049 $1,750,000 DV 1745 San Ysidro Drive Beverly Hills CA 90210 $5,675,000 NC, P 2031 Roscomare Rd., Bel Air, 90077 $1,650,000 R, DV, P 14312 Roblar Pl., Sherman Oaks, CA 91423 $5,499,000 R, DV, NC 455 Orange Grove Circle, Pasadena, 9110 $1,650,000 11974 Foxboro Drive, Brentwood, CA 90049 $5,195,000 NC 5202 Onaknoll Ave., Los Angeles, 90043 $1,603,000 R, DV 2179 Mandeville Canyon Rd., Brentwood, 90049 - Dual $4,500,000 DV, R, P, 1879 Sunset Plaza Dr., Los Angeles, 90069 $1,600,000 R, DV 3023 Elvill Dr, Bel Air, 90049 $4,475,000 DV, NC 15442 La Maida St., Sherman Oaks, 91403 - Dual $1,575,000 P, DV, P 12088 Moundview Pl., Studio City, 91604 $3,935,000 R, DV, P 3952 Murrietta Ave Sherman Oaks, 91423 $1,475,000 R 314 S Bundy Drive, Brentwood 90049 $3,700,000 R, DV, NC, P 2415 Glyndon Ave., Venice Beach 90291 $1,450,000 R, DV, P 10520 Kinnard Ave., Westwood, 90024 - Dual $3,700,000 NC 3940 Sunset Dr, Los Angeles, 90027 - Dual $1,440,000 R, DV, P 16381 Sloan Dr., Bel Air, 90049 $3,525,000 NC 23555 Ladrillo St. Woodland Hills, 91367 $1,430,000 DV 1404 N. Kenter Avenue, Brentwood, 90049 - Dual $3,300,000 R, DV, P 3431 S Dunsmuir Ave Los Angeles, 90016 $1,400,000 R, DV, P 1577 N Bundy Dr, Brentwood, CA 90049 $3,200,000 16381 Sloan Drive, Los Angeles, CA 90049 $1,380,000 DV 12156 La Casa Lane, Brentwood, 90049 $3,218,000 R 13945 Addison St, Sherman Oaks 91423 $1,365,000 2535 Hutton Drive, Beverly Hills, 90210 - Dual $3,000,000 R, DV 3221 Provon Ln, Cheviot Hills, 90035 $1,300,000 R, DV, P 10747 Oregon Ave, Culver City, 9023 $2,750,000 R, NC 8163 Billowvista Dr., Playa Vista 90293 $1,269,000 3221 Provon Ln., Cheviot Hills, 90035 $2,764,500 R, NC 11229 Sunshine Terrace, Studio City 91604 $1,220,000 4849 Stern Ave., Sherman Oaks, 91423 $2,538,000 NC 4464 Matilija Ave., Sherman Oaks, 91423 $1,200,000 R, DV, P 14312 Roblar Pl., Sherman Oaks, 91423 $2,525,000 NC 10747 Oregon Ave., Culver City, 90230 $1,200,000 R, DV, P 1945 Linda Flora Dr., Bel Air, 90077 - Dual $2,300,000 DV, R, P 21318 Bellini Drive, Topanga, 90290 $1,175,000 2908 Pacific Ave., Venice 90291 $2,050,000 DV 4042 Weslin Ave., Sherman Oaks, 91423 $1,174,500 R 15542 Nalin Place, Bel Air 90077 $1,975,000 DV, P 4426 Saint Clair Ave, Studio City, CA 91604 $1,050,000 R, P, DV 2103 Linda Flora Dr., Bel Air, 90077 - Dual $1,900,000 DV, P 19119 Ingomar St, Reseda 91335 $1,020,000 DV 314 S Bundy Drive, Brentwood 90049 $1,875,000 R, DV, P 1140 N. Coronado St. Los Angeles, CA 90026 $1,000,000 R, P, DV 2365 Nalin Dr., Bel Air, CA 90077 $1,825,000 R, DV, P 4426 St. Clair Ave, Studio City, 91604 - Dual $975,000 R, P, DV 1934 Linda Flora Drive, Bel Air 90077 $1,800,000 R, DV, P 2230 S Bentley Ave # 201, Los Angeles CA 9006 $950,000 1450 N. Bundy Dr., Brentwood, 90049 - Dual $1,805,000 R 5422 Sunnyslope Ave, Sherman Oaks 91401 $950,000 1108 Coronado Ter, Los Angeles CA 90026 - Dual $1,795,000 NC 1307 W 95th St., Los Angeles, 90044 $930,000 Listings & Dual Representation - Los Angeles Significant
225 S Tower Street, Beverly Hills, CA 90211 $920,000 4849 Stern Avenue, Los Angeles, 91423 - Dual $875,000 R, DV, P 5202 Onaknoll Ave., Los Angeles, 90043 $915,000 3807 Sutro Ave., Los Angeles, 90034 $805,000 R, P, DV 3937 Sunswept Dr., Bevelry Hills, 90210 $900,000 DV, P 10647 Reseda Blvd., Porter Ranch, 91326 $772,000 R, P, DV DV- Development, R- REulti, P- Private Listings, NC - New Construction, Sales
Significant
11870 Ellice St., Malibu, 90265 $5,400,000 DV 5119 W 21st St, Los Angeles, 90016 $1,659,000 14704 Sutton St, Sherman Oaks, Ca 91403 $4,310,000 1366 Masselin Ave, Los Angeles, 90019 $1,625,000 9108 Alanda Dr., Beverly Hills 90210 $4,550,000 DV, I 4623 Don Miguel Drive, Los Angeles,90008 $1,600,000 9314 Lloydcrest Dr, Beverly Hills CA 90210 $3,500,000 5541 Cartwright Avenue, Los Angeles, 91601 $1,580,000 557 Catalonia Avenue, Pacific Palisades, 90272 $3,350,000 DV 2314 West 21st Street, Los Angeles, 90018 $1,551,000 556 Catalonia Avenue, Pacific Palisades, 90272 $3,350,000 DV 5924 Ranchito Ave. Van Nuys, CA 91401 $1,490,000 16815 Bollinger Rd Pacific Palisades, 90272 $3,500,000 DV, P 4080 Glencoe Ave #314, Marina Del Rey, 90290 $1,450,000 1505 El Mirador Dr, Pasadena 91103 $3,085,000 13935 Branton Place, Sherman Oaks 91423 $1,449,000 11920 Brentwood Terrace, Brentwood, 90049 $2,800,000 13935 Branton Pl., Sherman Oaks, 91423 $1,425,000 931 Linda Flora Dr., Bel Air, 90077 $2.650,000 DV, P 19460 Rosita St, Tarzana, 91356 $1,300,000 9031 Alto Cedro Dr., Beverly Hills, 90210 $2,590,000 DV 4064 Knobhill Dr., Sherman Oaks, 91403 $1,170,000 6132 Orange St., Los Angeles 90048 $2,610,000 2238 S Redondo Blvd. Los Angeles, 90016 $1,245,000 9653 Highridge Dr., Beverly Hills, 90210 $2,400,000 DV 3310 London Street, Los Angeles, CA 90026 $1,227,000 1745 San Ysidro Ave,. Beverly Hills, 90210 $2,200,000 DV 17322 Lemay Street, Lake Balboa, 91406 $1,225,000 1840 San Ysidro Drive, Beverly Hills, 90210 $2,212,500 4065 Knob Hill Drive, Sherman Oaks, 91403 $1,170,000 DV 3352 Longridge Ave Sherman Oaks 91423 $2,205,000 DV 951 N Mariposa Ave, Los Angeles, 90029 $1,150,000 1905 N. Beverly Drive, Beverly Hills, 90210 $2,100,000 14507 Mulholland Dr., Los Angeles 90077 $1,100,000 10380 Wilshire Boulevard, Los Angeles, 90024 $2,060,000 4455 Los Feliz Blvd Los Angeles, 90027 $985,000 3971 Wild Sage Court, Westlake Village, 91362 $2,025,000 1307 W 95th St., Los Angeles 90044 $930,000 918 Indiana Ave, Venice, CA 90291 $1,989,000 DV 8430 Fordham Rd Los Angeles, 90045 $915,000 1672 Michael Lane, Pacific Palisades, 90272 $1,950,000 5202 Onaknoll Ave., Los Angeles, 90043 $915,000 455 Orange Grove Circle, Pasadena, 91103 $1,925,000 2348 Cochran St Simi Valley, 93065 $885,000 3215 Ocean Front Walk #101, Marina Del Rey 92092 1,906,500 P 9450 S Harvard Blvd Los Angeles, CA 90047 $875,000 3023 Elvill Dr., Bel Air, 90049 $1,750,000 DV 8401 Owensmouth Ave. Canoga Park, 91304 $805,000 422 Sherman Canal, Venice, 90291 $1,750,000 2310 W 78th St. Inglewood, CA 90305 $795,000 1002 S Mansfield, Los Angeles, 90018 $1,690,000 3126 Chadwick Dr. El Sereno, 90032 $770,000 9045 Elevado Avenue, West Hollywood, 90069 $1,679,000 5457 Willis Avenue, Sherman Oaks, 91411 $740,000 Buyer Representation - Los Angeles DV- Development, R- REulti, P- Private Listings, NC- New Construction
Significant Sales
Significant Listing, Dual & Buyer Representation San Diego 2271 Westland Ave, San Diego 91204 - Dual $1,450,000 R, L 14023 Tierra Bonita Ct., Poway, 92064 $1,225,000 L 1202 Canyon Ridge Road, Escondido 92026 - Dual $1,110,000 L 2163 Hillslake Dr, El Cajon, 92020 $990,000 B 1970 Alpine Creek Lane, Alpine 91901 $970,000 L 7865 Highgate Lane La Mesa, 91942 $932,000 L 3312 Alta Loma Drive, Jamul, 91935 $925,000 L 4744 Atlanta Drive, San Diego, 92115 $750,000 L 5235 Guessman Avenue, La Mesa, 91942 $750,000 L 1975 Alpine Creek Lane, Alpine 91901 - Dual $675,000 DV, P 2137 Alpine Glen Pl, Alpine, 91901 $645,000 B 10702 El Nopal, Santee 92071 $640,000 L 4790 Calle De Los Santos, Oceanside, 92057 $625,000 L 10727 Holly Meadows Dr. #A Santee CA 92071 $550,000 B 10291 Kerrigan St Santee, 92071 $463,000 B 8731 Graves Ave #42 Santee, 92071 $425,000 L 8731 Graves Avenue #38, Santee, 92071 - Dual $310,000 L 32051 Mill Stream Road, Trabuco Canyon, 92679 $1,224,000 L 1303 Cara Dr. #1206, Anaheim 92805 $1,004,116 B 16440 Atherton Mtn #33 Fountain Valley, 92708 $485,000 B 4754 Serrente Plaza Yorba Linda, 92886 $620,000 L 18528 Heather Ave, Cerritos, 90703 $891,000 L 13141 Creek View Dr. Garden Grove 92844 $475,000 L Listing, Dual & Buyer Representation Orange County DV- Development, R- REulti, P- Private Listings, L- Listing Representation, B- Buyer Representation
Significant Sales 50350 Vista Montana, La Quinta, 92253 $1,975,000 B 2880 Sunrise Way Ave, Palm Springs, 92664 $1,855,000 B 8028 Citricado Lane, Riverside, 92508 $1,200,000 L 3466 East Paseo Barbara, Palm Springs, 92664 $970,000 B 5757 Campanella Place, Rancho Cucamonga, 91739 $950,000 L 4286 Stonebriar Cir, Corona CA 92883 $920,000 L 18847 Chickory Dr , Riverside, 92504 $845,000 B 13637 Bailey Street, Whittier CA 90601 $750,000 L 15534 Sicily Lane, Fontana, CA, 92336 $730,000 L 14379 Fairchild, Eastvale, 92880 $730,000 L 30924 Wedge Way, Temecula, 92591 $630,000 L 8005 Martingale Dr., Riverside, CA, 92509 $605,000 L 34875 East Avenue Yucaipa CA 92399 $595,000 L 1438 E. St Andrews, Ontario, 91761 $529,000 L 24319 Bolina Dr, Murrieta, CA 92562 $520,000 L 7495 Pico Ave Jurupa Valley,92509 $515,000 L 25715 Cedar River Ct., Menifee, 92585 $495,000 L 6397 Pine Falls Trail, Jurupa Valley, 92509 $490,000 L 7751 Jayhawk Drive Jurupa Valley, 92509 $490,000 L 5750 Kenwood Place, Riverside, 92509 $485,000 B 74785 Waring Ct, Palm Desert, 92260 $470,000 B 24325 Bolina Dr., Murrieta, 92562 $475,000 L 1522 S Briar Ave Ontario CA 91762 $474,999 L 8242 Arrowhead Rd, Phelan, 92317 $465,000 L 31218 Taylor Lane Temecula, 92592 $455,000 L 3878 Vine Maple Rd, San Bernardino, 92407 $455,000 B 8515 Juarez Ct. Yucca Valley, 92284 $420,000 B 39945 Bolina Drive, Murrieta, 92562 $430,000 L Listing, Dual & Buyer Representation Inland Empire
There Is Something Special About Your Home.
Unique charcteristics differentiate a home from the rest, such as an interesting architectural style, a great view, a large yard or maybe a value-add opportunity. These unique characteristics offer value and specific benefits to a discerning buyer who will buy a property because it fits their lifestyle and needs.
In order for your property to be competitive in the fierce California real estate market, it must stand out. Cookie-cutter marketing isn't our style.
Californian Estates marketing capitalizes on what makes your home stand out and positions it in the right market. Identifying and showcasing a home's unique qualities in engaging marketing is key to attracting the right buyer profile and closing a sale with a strong sales price.
Unique Characteristics
Characteristics
2179 Mandeville Canyon, Brentwood CA 90049
a rare architectural masterpiece by Pierre Koenig, sold for $4,500,000, $1595 PPSF when neighborhood comps were at $671 PPSF
As Development Specialists, we evaluate homes differently
In every corner of the Southern California, we can see development, revival and renewal. Older homes are getting "face-lifts." Underutilized multi-family buildings are being torn down in favor of larger, denser apartment living to help address the housing crisis. Accessory dwelling units (ADUs) are being built on residential properties to allow homeowners to earn more income. Luxury homes are being built to satisfy more discriminating tastes, making Los Angeles a world-class real estate destination.
The Los Angeles market is dynamic and developers understand that there is a lot of money to be made by identifying the best locations and building the right kind of property to suit the market. However, finding the best property for development is key and inventory is often low. If a developer can still make his/her margin, they are
willing to pay a premium for good real estate product.
As a homeowner, your property may have "hidden value." At Californian Estates, we think like developers and evaluate a valueadd home accordingly.
Our goal is to get sellers top dollar for their home. Therefore, we look beyond neighborhood comps and consider a development proforma that factors in build costs and an anticipated exit strategy based on market analysis.
The value of a home may be more relative to the profits that can be made from developing it and we try to get sellers a higher sales price so that they can also benefit.
Significant Development Sales
Address Sold PPSF Comp PPSF % Increase Addresss Sold PPSF Comp PPSF % Increase 650 Williams Ln., Beverly Hills 90210 $1938 $755 156% 2031 Roscomare Rd., Bel Air, 90077 $1010 $822 23% 2179 Mandeville Canyon Rd., Brentwood, 90049 $1565 $690 126% 2908 Pacific Ave., Venice 90291 $1041 $888 14.7% 1934 Linda Flora Dr., Bel Air, 90077 (Vacant Land) $181 $25 85% 2535 Hutton Drive, Beverly Hills, 90210 $927 $847 13.7% 1449 N Bronson Ave., Los Angeles, 90028 $969 $534 81% 314 S Bundy Drive, Brentwood 90049 $1020 $1046 13.4% 2527 Roscomare Rd., Bel Air, 90077 $996 $636 56% 3221 Provon Ln., Los Angeles, 90034 $822 $731 12% 931 Linda Flora Dr., Bel Air, 90077 $1136 $781 45% 1945 Linda Flora Dr., Bel Air $832 $768 8.3% 2103 Linda Flora Dr., Bel Air, 90077 $1103 $768 43% 1879 Sunset Plaza Dr., West Hollywood 90069 $975 $897 8% 3940 Sunset Dr., Los Angeles, 90027 $825 $606 36% 4464 Matilijia Ave., Sherman Oaks, 91423 $856 $792 7.5% 1140 N. Coronado St., Los Angeles, 90026 $975 $636 35% 15442 La Maida St, Sherman Oaks, 91403 $889 $831 6% 10747 Oregon Ave, Culver City, 90232 $1020 $765 25% 1200 Linda Flora Dr., Bel Air, 90077 $922 $879 5%
REulti Development Software
Identifying Hidden Value in Your Home
Californian Estates is powered by REulti, a proprietary software solution that identifies and analyzes value-add opportunities for investment and income potential for single family development including ADU additions and multi-family properties.
This powerful software evaluates properties’ hidden value and their highest and best use for development. Financial pro-forma modeling compares varying investment models with ROIs and IRRs and forecasts exit strategies for maximum profit potential. REulti Reports provide easy to understand property information and financial pro-forma estimates so that both developers and homeowners can efficiently and thoroughly understand the development value of a property.
Our approach is strikingly different to the traditional real estate agents' listing model and we achieve results and value for our clients.
GETTING REULTI RESULTS
Up & Coming Neighborhoods
Riding the wave of gentrification and urban sprawl, more and more areas of Southern California are becoming attractive neighborhoods for homebuyers
Many developers love these neighborhoods because they see the market potential and the need for more modernization.
Premier Locations For Luxury Homes
The Southland has no shortage of A+ neighborhoods and high-end home buyers are always looking for show-stopping homes with the newest and most modern amenities. These areas are the hottest for development.
Great Views Get Premium Pricing
The beautifully rolling hills of the Southland offers many opportunities to build stunning homes that capture the city, canyon, valley and/or ocean views. These homes attract buyers who want trophy homes and have the relative budget. Luxury developers will always gravitate towards property with views.
Small Houses on Big Lots
Many coveted neighborhoods have older homes built in a much older style which often includes smaller interior rooms and a smaller footprint with more yard space. Many buyers prefer more spacious homes with open floor plans. Older, smaller homes on larger lots are prime for development.
Private
Listings
Specializing in coveted off-market properties, we can market your property exclusively and discreetly
The savvy investor or competitive homebuyer wants to be the first to buy a property before it’s on the MLS. Developers almost exclusively want privatelytraded property.
This is why 10% of the agents do 90% of the sales. Successful agents collaborate and exchange information on highly desirable off-market properties to better serve their clients.
BE COMPETITIVE WITH PRICING THE PROPERTY
To sell your home for the most money and in the least amount of time, we have to price it “in the market.”
WHEN PRICING A PROPERTY
THERE ARE A FEW TRUTHS:
• The value of your property is determined by what a buyer is willing to pay and a seller is willing to accept in today’s market. Buyers make their pricing decision based on comparing your property to other properties SOLD in your area.
• Pricing your property competitively will generate the most activity from agents and buyers.
• Pricing it too high may cause the marketing to miss the initial "sweet spot" during the sales process when the most attention is focused on the property.
• Eventually, a drop in the price below market value may be necessary to compete with new, well-priced listings.
• Historically, your first offer is usually your best.
• This is all ESPECIALLY true when you are selling on the MLS with a "Days on Market" clock, memorializing every listing date, each day that passes and each price change.
IF YOU WANT TO COMPETE, BE COMPETITIVE
• The buying market has a short attention span.
• Pricing your home right the first time is key
• Proper pricing attracts buyers
• A property generates the most interest when it hits the market.
• We want to generate offers before the market moves on to newer listings.
• Starting too high and dropping the price later misses the excitement and fails to generate strong activity.
• The number of showings is greatest if it is priced at a realistic market value.
• Many homes that start high end up selling below market value.
• An overpriced house will not sell
• We want to generate offers before the market moves on to newer listings.
Testing Your Price
The pressure to hit the MLS (the "on-market strategy") is high and it is critical to not price too high and miss the oppotunity when the algorithms are focused on new properties. Yet, sellers don't want to leave any money on the table. Therefore, if you are going to go to the MLS, wouldn't a wise homeowner do so with knowledge on their side so that their pricing strategy is less of a gamble?
Californian Estates has a unique ability to sell a property privately, (also known as "off-market") to test the pricing with buyers who are anxious to hedge the competition and prefer to buy properties that haven't been widely publicized. A Private Listing strategy means that there is no Days on Market clock and there is no record of the property ever being listed. Therefore, there is little gamble with starting at a higher price and more upside if it sells.
With sophisticated marketing and large databases of clients and agents, Californian Estates can generate interest in a property. With showings, feedback and even, hopefully, offers, the market will "speak to us" and tell us what the market will truly bear. If the next step is an MLS strategy, the seller is starting the Days on Market clock truly informed and ready for prime time.
Your house has unique features that someone wants and is willing to pay full
This is your home’s Target Market.
Target
Marketing
Your Home's Target Market: Beyond Market Price
It's important to identify who your Target Market is, what they want and how to seduce them with specialized campaigns that sell the home before they see it. Poorly executed, bland marketing materials won’t do!
Your home deserves beautiful, elegant and show- stopping campaigns.
That’s work we love!
Marketing
full price for.
Buyers Experience Your Home Through Virtual Reality 3D Tours
Pictures may say a thousand words but 3D virtual reality (VR) tours, with 360° orientation, allows a buyer to also feel the experience of living in your home through their computer or smart phone.
Entering the home through a floor plan or a 3D "dollhouse" and following any of the blue icons takes the buyer on a virtual walking tour. At any time, the buyer can adjust the pace of the tour or stop to change the vantage point in any direction. Zoom in to see detail. Zoom out to get a spatial context. Jump from floor to floor or room to room.
VR allows a buyer to fully experience a home before seeing it! This means that sellers are inconvenienced minimally and showings are done with only serious homebuyers!
It's Just Like You Are There!
Follow the directional circles on the floor to "walk" through the house. Blue icons open up to provide information on selling points, ammenities or specialized fixtures.
Experience The Home's Flow & Spatial Context
Spin the "dollhouse" model around with 360° control to view all the floors, rooms, stairways, entries, exits and open spaces.
Wondering if your furniture will fit somewhere? Measure any floor space for accuracy.
Integrated Marketing Strategies Provide Maximum Exposure For Your Home
Integrating different strategies of marketing are designed to advertise your home consistently to local, regional, national and international buyers.
Social media marketing becomes experiential with a full scope of engaging 360° virtual tours, video, aerial footage and beautiful images. Engagement leverages influential homebuyer and investor communities and expands your reach.
Direct email campaigns target the buyers that are most likely to purchase a home like yours while crafting sleek and stylish messaging to grab their attention.
Create maximum allure with glossy high-impact print advertising that can take your home into a more expansive marketplace.
A Digital Home, An Interactive Website
www.CalifornianEstates.com
Designed using the latest in SEO technology, our userfriendly website is visited by thousands of unique visitors every month, spending an average of over 5 minutes per visit.
Each listing has a drone video, virtual tour, and photography to support additional marketing initiatives.
Visual marketing affords a buyer an experiential tour through a home so that only serious buyer come for a showing. Our goal is to inconvenience the seller as little as possible.
11k 5k 26k
Californian Estates spent many years creating relationships with developers. As a result, we have a proprietary database of 11,000 developer clients.
With 30 years in international real estate, the founder of Californian Estates has relationships globally and has maintained a database of 5,000 international clients and affiliates.
Social Media Communities
We can get a property in front of nearly every working agent in the greater Los Angeles area. We have a database of over 26,000 agents.
Digital Media Marketing
& Social Marketing
81k 5m 36k
International Social Media is a critical part of an international campaign strategy. Our international partners have a following of over 36,000 buyers and agents.
We use video throughout a home's marketing plan. With over 81,000 video views last year, we can be sure that the publicity remains strong.
The Californian Estates website is visited by thousands of unique visitors a month spending an average of 5 minutes on the site.
Syndication
Industry Publications
Print Advertising, It Never Goes Out of Style
In a flooded marketplace, beautifully created advertising, highlighting your homes most valuable characteristics, cuts through the noise and makes an impact.
Strategic ad placement can get your property in the front of more buyers while The MLS magazine takes glossy marketing direct to brokers.
Online Magazines Generate Buzz
Digital magazines, like dwell, Curbed, Architectural Digest and others, attract millions of viewers who account for an audience of tastemakers and influencers. This readership tends to be in a higher income bracket and they are passionate about real estate, design and style.
We find a home's editorial angle and send press releases to these editors to leverage their audiences and create buzz for your home.
16-Page Mini-Magazine
Lush pictures and carefully crafted editorials create impactful marketing. Printed on high quality stock, these mini-magazines feel as good as they look. Doesn't your home deserve that level of quality?
Magazine Quality Brochures
They always say that a picture says a thousand words. Our customized mini-magazines leave the readers speechless.
A beautiful home deserves its own magazine-like brochures to truly capture the home's allure and showcase its unique amenities. A reader will step into the lifestyle of the home and imagine themselves living there.
Tri-Fold Brochures
Sending enticing marketing to the neighborhood is always a great strategy. When basic postcards just won't do, we create beautiful trifold brochures that make the home "pop."
Succinct Mini- Magazine
Potential buyers should always leave a showing with something that feels like a "piece of the home." We create different versions of marketing so that your home stays top of mind.
Building Valued
Relationships with Private Investor Databases
Californian properties are in demand by international investors who tend to pay top dollar.
Digital marketing directly to real estate investors showcases your home to exclusive investors. This is marketing on another level.
Market your property to Californian Estates’ private and exclusive network of investors looking for Californian property.
$77.9bn
Residential sales of existing homes by foreign buyers in the US
12%
California was the second major destination for residential sales, accounting for 12% of foreign purchases
$5.29bn
California is the top destination for Chinese buyers with 34% of their purchases in the Golden State, totally $5.29bn
181k
Foreign buyers for existing home sales
41%
Foreign buyers pay all cash
8%
Foreign buyers pay on average 8% above median price
w w
International
Source: NAR Profile of International Transactions in US Residential Real Estate 2019
$94.9bn
Commercial properties and portfolio acquisitions of $2.5 million or more by foreign buyers*
Source: Real Capital Analytics
8.9bn
California accounted for $8.9bn of total commercial property acquisitions by foreign buyers.
Source: NAR Commercial Real Estate International Business Trends 2019
$4.8bn
Commercial property acquisitions of less than $2.5 million by foreign buyers.
Source: NAR Commercial Real Estate International Business Trends 2019
3.3bn
Los Angeles accounted for $3.3bn of total commercial property acquisitions by foreign buyers.
Source: NAR Commercial Real Estate International Business Trends 2019
International
Marketing
Californian Estates International
700k
International Agents
6
Languages for Translation
100+
Countries Represented
Californian Estates understands the power of the international market and has created a division within the brokerage to leverage this important market: Californian Estates International.
With 30 years of experience in International Real Estate, Californian Estates has invaluable relationships with influential real estate companies around the world. These blue-chip partnerships mean we can market your property to their extensive exclusive client lists in addition to our own proprietary database of thousands of US and international investor clients.
In inventory In Sales Last Year Average Property Price Properties Marketed Last Year Languages for Translation Countries Represented $61b $254b $2.7m 57k 9 70
Commercial and Multi- Family Real Estate, Leveraging Development and Value-Add Investments
Californian Commercial, a division of Californian Estates, specializes in multi-family income and commercial properties.
Our clients appreciate our emphasis on investment and value- add strategies whether we market and sell properties for renovation, repositioning or ground-up development.
Our agents are highly-trained and have developed a sophisticated skill set that allows them to analyze the best upside plays for a property and thus, the best manner in which to market and sell them.
Proficient in understanding zonings, density overlays, opportunity zones and City permit requirements, Californian Commercial agents can help sellers understand a property's hidden value and the best way to capitalize on it.
Existing multi-family and commercial assets are marketed with full financial analyses to provide a complete picture of the actual and proforma income potential.
Our Private Listing strategy works especially well for commercial and multi-family properties.
Californian
Commercial
Californian 4623 N. Willis Ave, Sherman Oaks, 91403 $10,758,000 B, MFR 12209 Hesperia Road, Victorville, 92395 $5,095,000 L, C 5529 Fulcher Ave., North Hollywood, Ca 91601 $3,605,000 B, MFR 12209 Hesperia Rd. Victorville, 92395 $4,890,000 L, C 899 Hawthorne St., Monterey, 93940 $3,950,000 L, C 17080 Bear Valley Road, Victorville, 92395 $3,704,000 L, C 3632 Dunn Dr, Los Angeles, 90034 $3,350,000 B, MFR 1807 & 1809 Oak Street, Santa Monica, 90405 $2,580,000 L, MFR 3860 E. 3rd Street, Los Angeles, 90063 $2,750,000 L, MFR 12133 Hesperia Rd. Victorville, 92395 $1,968,000 L, C 3608 San Marino/941 St. Andrews, Los Angeles, 90019 $1,926,000 L, MFR 1451 S Fairfax Ave, Los Angeles, 90019 $1,877,250 B, MFR 952 S Detroit Street, Los Angeles CA 9003 $1,815,000 L, MFR 14541 Gilmore Ave, Van Nuys 91411 - Dual $1,800,000 L, DV, MFR, P 133 N Kenmore Ave, Los Angeles, 90004 $1,795,000 B, MFR 8100 W. 83rd St., Playa Del Rey 9029 $1,750,000 DV, MFR, L, R, P 12249 Hesperia Rd., Victorville, 92395 $1,530,000 L, C 4212 Degnan Blvd, Los Angeles, 90008 $1,530,000 L, MFR 1449 N Bronson Ave, Los Angeles, 90028 $1,350,000 DV, R, MFR, P, L 716 Fischer St. Glendale, 91205 - Dual $975,000 L, MFR, P 443 Ulysses Street, Los Angeles, 90065 $799,000 L, MFR, P Listings & Dual Representation & Buyer Representation Commercial & Multi-Family C- Commercial, MFR- Multi-Famiily Residence, R- Reulti, DV- Development, P- Private Listings, L- Listing Representation, B- Buyer Representation
Commercial
Californian Estates, A Boutique and Independent Real Estate Agency
We understand that your home or investment property is perhaps your biggest asset and that how you sell it and with whom you trust with the transactiont is a critical decision. We take that seriously. Our listing strategies are designed to earn you the most from the sale. We customize innovative strategies that work for your unique situation. Your convenience and privacy during the sale is a top concern.
Thank you for reading this and I am available for any questions or concerns. I wish you the best with your home sale whether you work with me or someone else.
maurice@californianestates.com · 323.303.4491
Brokerage: www.californianestates.com ·
Software: www.reulti.com
Los Angeles: 9255 W. Sunset Blvd, #1000, West Hollywood, CA 90069 · (323) 719-7779
San Diego: 401 W. A St., #200, San Diego, CA 92101 · (619) 673-7330
The information provided herein has been gathered from sources, which are proprietary to Californian Estates Inc. As such, we understand this report to be for the private and confidential use of Californian Estates Inc, its’ representatives and you, the property owner. Accordingly, this report should not be copied, reproduced or distributed in any way to third parties without