You r Home O u r Ma rke t i n g & S t ra te g y
MA XIMIZ ING
Californian Estates connects knowledge, experience and committed service to provide earnest value for its clients. Californian Estates is uniquely positioned to innovate strategies, develops creative solutions, and leverages their vast network of agents, investors and affiliates to achieve lucrative results for its clients. In order to sell a home and maximize its value, there must be an integrated and cohesive marketing plan. We will identify the most special, unique and sellable qualities of your home, determine the Target Market and design an appropriate strategy. There is no one-size-fits-all approach to listing a property. Customized approaches to sellling may be suggested based on a home's most desirable attributes and the anticipated audience. Californian Estates provides a unique ability to 'test the market' with private listings while also leveraging a carefully procured network of local, regional, national and international investors and homebuyers. Marketing materials will include focused digital strategies and direct marketing programs that include the latest 360° virtual tour technology, dynamic videos, exterior aerial drone footage and stunning photography. We will design engaging social media campaign, glossy brochures and finely crafted print ads in targeted publications. We look forward to developing a strategy for your unique needs and delivering results to be proud of!
MAURICE WOOLF CEO, Californian Estates DRE # 01959295 (323) 303-4491 MAURICE@CALIFORNIANESTATES.COM
Maurice Woolf’s real estate career spans 30 years and four different continents. As the Regional Marketing Director for some of the largest property development organizations, he has executed worldwide marketing campaigns and developed successful multi-tiered lead generation systems that have earned over $1bn in sales. With a respected reputation and a successful real estate marketing and sales career throughout South East Asia, India, the Middle East, Europe and Australia, Maurice has established international marketing affiliations and prolific international real estate agency relationships and client connections, worldwide. Maurice recognized the growing interest in Californian from statewide and foreign investors. Therefore, to service his clients better with premier residential and commercial properties, he co-founded Californian Estates in Los Angeles
with his wife Bethany as an exclusive, full-service real estate company specializing in off market properties. Within two years of coming to Los Angeles (with no pre-existing clients, contacts or networks locally) and establishing Californian Estates, Maurice quickly earned his place among the top 1% of real estate agent in the US. A builder by trade, Maurice has a special knack for identifying lucrative development opportunities. He has also built out an off-market system to provide clients exclusive access to the city’s most desirable assets. Maurice’s ability to negotiate for top dollar has left a trail of consistently broken sales records. He and his team are committed to exceptional customer service, niche programs and planning who will work relentlessly to ensure that clients find their perfect home, property or investment.
Significant
Listings & Dual Representation - Los Angeles 650 WIlliams Ln., Beverly Hills, 90210
$15,555,230
DV, R, P
1801 S. Wooster St., Los Angeles, 90035 - Dual
$1,775,000
R, P
1489 Carla Ridge, Beverly Hills, 90210
$10,250,000
R
1626 N. Kings Rod., Los Angeles, 90069 - Dual
$1,750,000
R, DV, P
1934 Linda Flora Drive, Bel Air 90077 - Triple Ended
$5,880,000
R, NC, P
2031 Roscomare Rd., Bel Air, 90077
$1,650,000
1745 San Ysidro Drive Beverly Hills CA 90210
$5,675,000
NC, P
455 Orange Grove Circle, Pasadena, 91105
$1,650,000
14312 Roblar Pl., Sherman Oaks, CA 91423- Triple Ended
$5,499,000
R, DV, NC
5202 Onaknoll Ave., Los Angeles, 90043 - Double Ended
$1,603,000
11974 Foxboro Drive, Brentwood, CA 90049
$5,195,000
NC
1879 Sunset Plaza Dr., Los Angeles, 90069
$1,600,000
R, DV
2179 Mandeville Canyon Rd., Brentwood, 90049 - Dual
$4,500,000
DV, R, P,
15442 La Maida St., Sherman Oaks, 91403 - Dual
$1,575,000
R, DV, P
3023 Elvill Dr, Los Angeles 90049 - Double Ended
$4,475,000
DV, NC
2415 Glyndon Ave., Venice Beach 90291
$1,450,000
DV, P
12088 Moundview Pl., Studio City, 91604
$,3935,000
R, DV, P
3952 Murrietta Ave Sherman Oaks, 91423
$1,475,000
R
314 S Bundy Drive, Brentwood 90049 - Triple- Ended
$3,700,000
R, DV, NC, P
3940 Sunset Dr, Los Angeles, 90027 - Dual
$1,440,000
DV, P
10520 Kinnard Ave, Westwood Ca 90024 - Dual
$3,700,000
NC
3431 S Dunsmuir Ave Los Angeles, 90016
$1,400,000
16381 Sloan Drive, Los Angeles, CA 90049- Double Ended
$3,525,000
DV, NC
13945 Addison St, Sherman Oaks 91423
$1,365,000
R
1404 North Kenter Avenue, Los Angeles, 90049 - Dual
$3,300,000
R, DV
8163 Billowvista Dr., Playa Vista 90293
$1,269,000
R, P
1577 N Bundy Dr, Los Angeles CA 90049
$3,220,000
11229 Sunshine Terrace, Studio City 91604
$1,220,000
R, P
12156 La Casa Lane, Brentwood, 90049
$3,218,000
R
4464 Matilija Ave., Sherman Oaks, 91423
$1,200,000
DV, R, P
2535 Hutton Drive, Beverly Hills, 90210 - Dual
$3,000,000
R, DV
21318 Bellini Drive, Topanga, 90290
$1,175,000
10747 Oregon Ave, Culver City, 90232- Triple Ended
$2,750,000
R, DV, NC
4042 Weslin Ave, Sherman Oaks, 91423
$1,174,500
R, P,
3221 Provon Ln, Cheviot Hills, 90035 - Triple Ended
$2,764,500
R, DV, NC
4426 Saint Clair Ave, Studio City, CA 91604
$1,050,000
DV, R, P
4849 Stern Avenue, Los Angeles, 91423 - Triple Ended
$2,538,008
DV, NC
19119 Ingomar St, Reseda 91335
$1,020,000
14312 Roblar Pl., Sherman Oaks, 91423 - Pre-Development
$2,525,000
DV, R, P
1140 N. Coronado St. Los Angeles, CA 90026
$1,000,000
R, DV R, DV, P
23555 Ladrillo St. Woodland Hills, 91367 - Double Ended
$2,495,000
DV
1945 Linda Flora Dr., Bel Air, 90077 - Dual
$2,300,000
DV, P,
4426 St. Clair Ave, Studio City, 91604
$975,000
2230 S Bentley Ave # 201, Los Angeles CA 90064
$950,000
2908 Pacific Ave. Venice, 90291
$2,050,000
DV
5422 Sunnyslope Ave, Sherman Oaks 91401
$950,000
15542 Nalin Place, Bel Air 90077
$1,975,000
1307 W 95th St., Los Angeles, 90044
$930,000
2103 Linda Flora Dr., Bel Air, 90077 - Dual
$1,900,000
DV, P
225 S Tower Street, Beverly Hills, CA 90211
$920,000
2365 Nalin Dr., Bel Air, CA 90077
$1,825,000
R, DV, P
3937 Sunswept Dr., Studio City, 91604 - Dual
$900,000
1450 N. Bundy Drive, Brentwood, 90049 - Dual
$1,805,000
3807 Sutro Ave, Los Angeles, 90034
$805,000
1200 Linda Flora Dr., Bel Air 90077
$1,800,000
DV, P
7026 Jellico Ave, Lake Balboa, 91406
$785,000
1108 Coronado Ter, Los Angeles CA 90026 - Dual
$1,795,000
NC
10647 Reseda Blvd, Porter Ranch, 91326
$772,000
DV- Development, R- REulti, P- Private Listings, NC - New Construction,
DV, P
t S ale s
Significa
an t S al es
Buyer Representation - Los Angeles 11870 Ellice St., Malibu, 90265
$5,400,000
14704 Sutton St, Sherman Oaks, Ca 91403
$4,310,000
9108 Alanda Dr., Beverly Hills 90210
$4,550,000
9314 Lloydcrest Dr, Beverly Hills CA 90210
$3,500,000
557 Catalonia Avenue, Pacific Palisades, 90272
$3,350,000
556 Catalonia Avenue, Pacific Palisades, 90272
DV
5119 W 21st St, Los Angeles, 90016
$1,659,000
1366 Masselin Ave, Los Angeles, 90019
$1,625,000
4623 Don Miguel Drive, Los Angeles,90008
$1,600,000
5541 Cartwright Avenue, Los Angeles, 91601
$1,580,000
DV
2314 West 21st Street, Los Angeles, 90018
$1,551,000
$3,350,000
DV
5924 Ranchito Ave. Van Nuys, CA 91401
$1,490,000
16815 Bollinger Rd Pacific Palisades, 90272
$3,500,000
DV, P
4080 Glencoe Ave #314, Marina Del Rey, 90290
$1,450,000
1505 El Mirador Dr, Pasadena 91103
$3,085,000
13935 Branton Place, Sherman Oaks 91423
$1,449,000
11920 Brentwood Terrace, Brentwood, 90049
$2,800,000
13935 Branton Pl., Sherman Oaks, 91423
$1,425,000
931 Linda Flora Dr., Bel Air, 90077
$2.650,000
DV, P
19460 Rosita St, Tarzana, 91356
$1,300,000
9031 Alto Cedro Dr., Beverly Hills, 90210
$2,590,000
DV
4064 Knobhill Dr., Sherman Oaks, 91403
$1,170,000
6132 Orange St., Los Angeles 90048
$2,610,000
2238 S Redondo Blvd. Los Angeles, 90016
$1,245,000
9653 Highridge Dr., Beverly Hills, 90210
$2,400,000
DV
3310 London Street, Los Angeles, CA 90026
$1,227,000
1745 San Ysidro Ave,. Beverly Hills, 90210
$2,200,000
DV
17322 Lemay Street, Lake Balboa, 91406
$1,225,000
1840 San Ysidro Drive, Beverly Hills, 90210
$2,212,500
4065 Knob Hill Drive, Sherman Oaks, 91403
$1,170,000
3352 Longridge Ave Sherman Oaks 91423
$2,205,000
951 N Mariposa Ave, Los Angeles, 90029
$1,150,000
1905 N. Beverly Drive, Beverly Hills, 90210
$2,100,000
14507 Mulholland Dr., Los Angeles 90077
$1,100,000
10380 Wilshire Boulevard, Los Angeles, 90024
$2,060,000
4455 Los Feliz Blvd Los Angeles, 90027
$985,000
3971 Wild Sage Court, Westlake Village, 91362
$2,025,000
1307 W 95th St., Los Angeles 90044
$930,000
918 Indiana Ave, Venice, CA 90291
$1,989,000
8430 Fordham Rd Los Angeles, 90045
$915,000
1672 Michael Lane, Pacific Palisades, 90272
$1,950,000
5202 Onaknoll Ave., Los Angeles, 90043
$915,000
455 Orange Grove Circle, Pasadena, 91103
$1,925,000
2348 Cochran St Simi Valley, 93065
$885,000
3215 Ocean Front Walk #101, Marina Del Rey 92092
1,906,500
P
9450 S Harvard Blvd Los Angeles, CA 90047
$875,000
3023 Elvill Dr., Bel Air, 90049
$1,750,000
DV
8401 Owensmouth Ave. Canoga Park, 91304
$805,000
422 Sherman Canal, Venice, 90291
$1,750,000
2310 W 78th St. Inglewood, CA 90305
$795,000
1002 S Mansfield, Los Angeles, 90018
$1,690,000
3126 Chadwick Dr. El Sereno, 90032
$770,000
9045 Elevado Avenue, West Hollywood, 90069
$1,679,000
5457 Willis Avenue, Sherman Oaks, 91411
$740,000
DV, I
DV
DV
DV- Development, R- REulti, P- Private Listings, NC- New Construction
DV
Significan
Listing, Dual & Buyer Representation San Diego 2271 Westland Ave, San Diego 91204 - Dual
$1,450,000
R, L
14023 Tierra Bonita Ct., Poway, 92064
$1,225,000
L
1202 Canyon Ridge Road, Escondido 92026 - Dual
$1,110,000
L
2163 Hillslake Dr, El Cajon, 92020
$990,000
B
1970 Alpine Creek Lane, Alpine 91901
$970,000
L
7865 Highgate Lane La Mesa, 91942
$932,000
L
3312 Alta Loma Drive, Jamul, 91935
$925,000
L
4744 Atlanta Drive, San Diego, 92115
$750,000
L
5235 Guessman Avenue, La Mesa, 91942
$750,000
L
1975 Alpine Creek Lane, Alpine 91901 - Dual
$675,000
DV, P
2137 Alpine Glen Pl, Alpine, 91901
$645,000
B
10702 El Nopal, Santee 92071
$640,000
L
4790 Calle De Los Santos, Oceanside, 92057
$625,000
L
10727 Holly Meadows Dr. #A Santee CA 92071
$550,000
B
10291 Kerrigan St Santee, 92071
$463,000
B
8731 Graves Ave #42 Santee, 92071
$425,000
L
8731 Graves Avenue #38, Santee, 92071 - Dual
$310,000
L
Listing, Dual & Buyer Representation Orange County 32051 Mill Stream Road, Trabuco Canyon, 92679
$1,224,000
L
1303 Cara Dr. #1206, Anaheim 92805
$1,004,116
B
16440 Atherton Mtn #33 Fountain Valley, 92708
$485,000
B
4754 Serrente Plaza Yorba Linda, 92886
$620,000
L
18528 Heather Ave, Cerritos, 90703
$891,000
L
13141 Creek View Dr. Garden Grove 92844
$475,000
L
DV- Development, R- REulti, P- Private Listings, L- Listing Representation, B- Buyer Representation
t S ale s
Listing, Dual & Buyer Representation Inland Empire 50350 Vista Montana, La Quinta, 92253
$1,975,000
B
2880 Sunrise Way Ave, Palm Springs, 92664
$1,855,000
B
8028 Citricado Lane, Riverside, 92508
$1,200,000
L
3466 East Paseo Barbara, Palm Springs, 92664
$970,000
B
5757 Campanella Place, Rancho Cucamonga, 91739
$950,000
L
4286 Stonebriar Cir, Corona CA 92883
$920,000
L
18847 Chickory Dr , Riverside, 92504
$845,000
B
13637 Bailey Street, Whittier CA 90601
$750,000
L
15534 Sicily Lane, Fontana, CA, 92336
$730,000
L
14379 Fairchild, Eastvale, 92880
$730,000
L
30924 Wedge Way, Temecula, 92591
$630,000
L
8005 Martingale Dr., Riverside, CA, 92509
$605,000
L
34875 East Avenue Yucaipa CA 92399
$595,000
L
1438 E. St Andrews, Ontario, 91761
$529,000
L
24319 Bolina Dr, Murrieta, CA 92562
$520,000
L
7495 Pico Ave Jurupa Valley,92509
$515,000
L
25715 Cedar River Ct., Menifee, 92585
$495,000
L
6397 Pine Falls Trail, Jurupa Valley, 92509
$490,000
L
7751 Jayhawk Drive Jurupa Valley, 92509
$490,000
L
5750 Kenwood Place, Riverside, 92509
$485,000
B
74785 Waring Ct, Palm Desert, 92260
$470,000
B
24325 Bolina Dr., Murrieta, 92562
$475,000
L
1522 S Briar Ave Ontario CA 91762
$474,999
L
8242 Arrowhead Rd, Phelan, 92317
$465,000
L
31218 Taylor Lane Temecula, 92592
$455,000
L
3878 Vine Maple Rd, San Bernardino, 92407
$455,000
B
8515 Juarez Ct. Yucca Valley, 92284
$420,000
B
39945 Bolina Drive, Murrieta, 92562
$430,000
L
Unique C ha There Is Something Special About Your Home. Unique charcteristics differentiate a home from the rest, such as an interesting architectural style, a great view, a large yard or maybe a value-add opportunity. These unique characteristics offer value and specific benefits to a discerning buyer who will buy a property because it fits their lifestyle and needs. In order for your property to be competitive in the fierce California real estate market, it must stand out. Cookie-cutter marketing isn't our style. Californian Estates marketing capitalizes on what makes your home stand out and positions it in the right market. Identifying and showcasing a home's unique qualities in engaging marketing is key to attracting the right buyer profile and closing a sale with a strong sales price.
ara cter i st i c s
2179 M a nde v i l le Ca nyon, Brent woo d C A 9 0 0 49
a r are arc hi te c tur al ma s terpie c e by Pierre Ko enig , s old for $4,50 0,0 0 0, $1595 PP SF when neig hb orho o d c omp s were at $671 PP SF
As Development Specialists, we evaluate homes differently
In every corner of the Southern California, we can see development, revival and renewal. Older homes are getting "face-lifts." Underutilized multi-family buildings are being torn down in favor of larger, denser apartment living to help address the housing crisis. Accessory dwelling units (ADUs) are being built on residential properties to allow homeowners to earn more income. Luxury homes are being built to satisfy more discriminating tastes, making Los Angeles a world-class real estate destination. The Los Angeles market is dynamic and developers understand that there is a lot of money to be made by identifying the best locations and building the right kind of property to suit the market. However, finding the best property for development is key and inventory is often low. If a developer can still make his/her margin, they are
willing to pay a premium for good real estate product. As a homeowner, your property may have "hidden value." At Californian Estates, we think like developers and evaluate a valueadd home accordingly. Our goal is to get sellers top dollar for their home. Therefore, we look beyond neighborhood comps and consider a development proforma that factors in build costs and an anticipated exit strategy based on market analysis. The value of a home may be more relative to the profits that can be made from developing it and we try to get sellers a higher sales price so that they can also benefit.
Significant Development Sales Address
Sold PPSF
Comp PPSF
% Increase
650 Williams Ln., Beverly Hills 90210
$1938
$755
156%
2179 Mandeville Canyon Rd., Brentwood, 90049
$1565
$690
1934 Linda Flora Dr., Bel Air, 90077 (Vacant Land)
$181
1449 N Bronson Ave., Los Angeles, 90028
Addresss
Sold PPSF
Comp PPSF
% Increase
2031 Roscomare Rd., Bel Air, 90077
$1010
$822
23%
126%
2908 Pacific Ave., Venice 90291
$1041
$888
14.7%
$25
85%
2535 Hutton Drive, Beverly Hills, 90210
$927
$847
13.7%
$969
$534
81%
314 S Bundy Drive, Brentwood 90049
$1020
$1046
13.4%
2527 Roscomare Rd., Bel Air, 90077
$996
$636
56%
3221 Provon Ln., Los Angeles, 90034
$822
$731
12%
931 Linda Flora Dr., Bel Air, 90077
$1136
$781
45%
1945 Linda Flora Dr., Bel Air
$832
$768
8.3%
2103 Linda Flora Dr., Bel Air, 90077
$1103
$768
43%
1879 Sunset Plaza Dr., West Hollywood 90069
$975
$897
8%
3940 Sunset Dr., Los Angeles, 90027
$825
$606
36%
4464 Matilijia Ave., Sherman Oaks, 91423
$856
$792
7.5%
1140 N. Coronado St., Los Angeles, 90026
$975
$636
35%
15442 La Maida St, Sherman Oaks, 91403
$889
$831
6%
10747 Oregon Ave, Culver City, 90232
$1020
$765
25%
1200 Linda Flora Dr., Bel Air, 90077
$922
$879
5%
REulti Development Software Identifying Hidden Value in Your Home
Californian Estates is powered by REulti, a proprietary software solution that identifies and analyzes value-add opportunities for investment and income potential for single family development including ADU additions and multi-family properties. This powerful software evaluates properties’ hidden value and their highest and best use for development. Financial pro-forma modeling compares varying investment models with ROIs and IRRs and forecasts exit strategies for maximum profit potential. REulti Reports provide easy to understand property information and financial pro-forma estimates so that both developers and homeowners can efficiently and thoroughly understand the development value of a property. Our approach is strikingly different to the traditional real estate agents' listing model and we achieve results and value for our clients.
GETTING REULTI RESULTS
Premier Locations For Luxury Homes The Southland has no shortage of A+ neighborhoods and high-end home buyers are always looking for show-stopping homes with the newest and most modern amenities. These areas are the hottest for development.
Up & Coming Neighborhoods Riding the wave of gentrification and urban sprawl, more and more areas of Southern California are becoming attractive neighborhoods for homebuyers Many developers love these neighborhoods because they see the market potential and the need for more modernization.
Small Houses on Big Lots Many coveted neighborhoods have older homes built in a much older style which often includes smaller interior rooms and a smaller footprint with more yard space. Many buyers prefer more spacious homes with open floor plans. Older, smaller homes on larger lots are prime for development.
Great Views Get Premium Pricing The beautifully rolling hills of the Southland offers many opportunities to build stunning homes that capture the city, canyon, valley and/or ocean views. These homes attract buyers who want trophy homes and have the relative budget. Luxury developers will always gravitate towards property with views.
Private L
List in gs
Specializing in coveted off-market properties, we can market your property exclusively and discreetly The savvy investor or competitive homebuyer wants to be the first to buy a property before it’s on the MLS. Developers almost exclusively want privatelytraded property. This is why 10% of the agents do 90% of the sales. Successful agents collaborate and exchange information on highly desirable off-market properties to better serve their clients.
BE COMPETITIVE WITH PRICING THE PROPERTY To sell your home for the most money and in the least amount of time, we have to price it “in the market.”
WHEN PRICING A PROPERTY THERE ARE A FEW TRUTHS: • • • • • •
The value of your property is determined by what a buyer is willing to pay and a seller is willing to accept in today’s market. Buyers make their pricing decision based on comparing your property to other properties SOLD in your area. Pricing your property competitively will generate the most activity from agents and buyers. Pricing it too high may cause the marketing to miss the initial "sweet spot" during the sales process when the most attention is focused on the property. Eventually, a drop in the price below market value may be necessary to compete with new, well-priced listings. Historically, your first offer is usually your best. This is all ESPECIALLY true when you are selling on the MLS with a "Days on Market" clock, memorializing every listing date, each day that passes and each price change.
IF YOU WANT TO COMPETE, BE COMPETITIVE • • • • • •
The buying market has a short attention span. Pricing your home right the first time is key Proper pricing attracts buyers A property generates the most interest when it hits the market. We want to generate offers before the market moves on to newer listings. Starting too high and dropping the price later misses the excitement and fails to generate strong activity.
• • • •
The number of showings is greatest if it is priced at a realistic market value. Many homes that start high end up selling below market value. An overpriced house will not sell We want to generate offers before the market moves on to newer listings.
Te s t i n g You r P ri ce The pressure to hit the MLS (the "on-market strategy") is high and it is critical to not price too high and miss the oppotunity when the algorithms are focused on new properties. Yet, sellers don't want to leave any money on the table. Therefore, if you are going to go to the MLS, wouldn't a wise homeowner do so with knowledge on their side so that their pricing strategy is less of a gamble? Californian Estates has a unique ability to sell a property privately, (also known as "off-market") to test the pricing with buyers who are anxious to hedge the competition and prefer to buy properties that haven't been widely publicized. A Private Listing strategy means that there is no Days on Market clock and there is no record of the property ever being listed. Therefore, there is little gamble with starting at a higher price and more upside if it sells. With sophisticated marketing and large databases of clients and agents, Californian Estates can generate interest in a property. With showings, feedback and even, hopefully, offers, the market will "speak to us" and tell us what the market will truly bear. If the next step is an MLS strategy, the seller is starting the Days on Market clock truly informed and ready for prime time.
Target M
Your house has unique features that someone wants and is willing to pay fu This is your home’s Target Market.
M a rk e t i ng
ull price for.
Your Home's Target Market: Beyond Market Price
It's important to identify who your Target Market is, what they want and how to seduce them with specialized campaigns that sell the home before they see it. Poorly executed, bland marketing materials won’t do! Your home deserves beautiful, elegant and show- stopping campaigns. That’s work we love!
Buyers Experience Your Home Through Virtual Reality 3D Tours Pictures may say a thousand words but 3D virtual reality (VR) tours, with 360° orientation, allows a buyer to also feel the experience of living in your home through their computer or smart phone. Entering the home through a floor plan or a 3D "dollhouse" and following any of the blue icons takes the buyer on a virtual walking tour. At any time, the buyer can adjust the pace of the tour or stop to change the vantage point in any direction. Zoom in to see detail. Zoom out to get a spatial context. Jump from floor to floor or room to room. VR allows a buyer to fully experience a home before seeing it! This means that sellers are inconvenienced minimally and showings are done with only serious homebuyers!
It's Just Like You Are There! Follow the directional circles on the floor to "walk" through the house. Blue icons open up to provide information on selling points, ammenities or specialized fixtures.
Experience The Home's Flow & Spatial Context Spin the "dollhouse" model around with 360° control to view all the floors, rooms, stairways, entries, exits and open spaces. Wondering if your furniture will fit somewhere? Measure any floor space for accuracy.
Integrated Marketing Strategies Provide Maximum Exposure For Your Home Integrating different strategies of marketing are designed to advertise your home consistently to local, regional, national and international buyers. Social media marketing becomes experiential with a full scope of engaging 360° virtual tours, video, aerial footage and beautiful images. Engagement leverages influential homebuyer and investor communities and expands your reach. Direct email campaigns target the buyers that are most likely to purchase a home like yours while crafting sleek and stylish messaging to grab their attention. Create maximum allure with glossy high-impact print advertising that can take your home into a more expansive marketplace.
A Digital Home, An Interactive Website
www.CalifornianEstates.com Designed using the latest in SEO technology, our userfriendly website is visited by thousands of unique visitors every month, spending an average of over 5 minutes per visit. Each listing has a drone video, virtual tour, and photography to support additional marketing initiatives. Visual marketing affords a buyer an experiential tour through a home so that only serious buyer come for a showing. Our goal is to inconvenience the seller as little as possible.
11k
Californian Estates spent many years creating relationships with developers. As a result, we have a proprietary database of 11,000 developer clients.
5k
With 30 years in international real estate, the founder of Californian Estates has relationships globally and has maintained a database of 5,000 international clients and affiliates.
Social Media Communities
Digital & Media M
26k
We can get a property in front of nearly every working agent in the greater Los Angeles area. We have a database of over 26,000 agents.
& S oc i al M ark e t i n g
36k
International Social Media is a critical part of an international campaign strategy. Our international partners have a following of over 36,000 buyers and agents.
Syndication
81k
We use video throughout a home's marketing plan. With over 81,000 video views last year, we can be sure that the publicity remains strong.
5m
The Californian Estates website is visited by thousands of unique visitors a month spending an average of 5 minutes on the site.
Industry Publications
Print Advertising, It Never Goes Out of Style In a flooded marketplace, beautifully created advertising, highlighting your homes most valuable characteristics, cuts through the noise and makes an impact. Strategic ad placement can get your property in the front of more buyers while The MLS magazine takes glossy marketing direct to brokers.
Online Magazines Generate Buzz Digital magazines, like dwell, Curbed, Architectural Digest and others, attract millions of viewers who account for an audience of tastemakers and influencers. This readership tends to be in a higher income bracket and they are passionate about real estate, design and style. We find a home's editorial angle and send press releases to these editors to leverage their audiences and create buzz for your home.
16-Page Mini-Magazine Lush pictures and carefully crafted editorials create impactful marketing. Printed on high quality stock, these mini-magazines feel as good as they look. Doesn't your home deserve that level of quality?
Magazine Quality Brochures They always say that a picture says a thousand words. Our customized mini-magazines leave the readers speechless. A beautiful home deserves its own magazine-like brochures to truly capture the home's allure and showcase its unique amenities. A reader will step into the lifestyle of the home and imagine themselves living there.
Tri-Fold Brochures Sending enticing marketing to the neighborhood is always a great strategy. When basic postcards just won't do, we create beautiful trifold brochures that make the home "pop."
Succinct Mini- Magazine Potential buyers should always leave a showing with something that feels like a "piece of the home." We create different versions of marketing so that your home stays top of mind.
Building Valued Relationships with Private Investor Databases Californian properties are in demand by international investors who tend to pay top dollar. Digital marketing directly to real estate investors showcases your home to exclusive investors. This is marketing on another level. Market your property to Californian Estates’ private and exclusive network of investors looking for Californian property.
I nternationa
$77.9bn
12%
$5.29bn
Residential sales of existing homes by foreign buyers in the US
California was the second major destination for residential sales, accounting for 12% of foreign purchases
California is the top destination for Chinese buyers with 34% of their purchases in the Golden State, totally $5.29bn
181k
41%
8%
Foreign buyers for existing home sales
Foreign buyers pay all cash
Foreign buyers pay on average 8% above median price
w
Source: NAR Profile of International Transactions in US Residential Real Estate 2019
w
al M ar k e t i n g
$94.9bn
8.9bn
Commercial properties and portfolio acquisitions of $2.5 million or more by foreign buyers*
California accounted for $8.9bn of total commercial property acquisitions by foreign buyers.
Source: Real Capital Analytics
Source: NAR Commercial Real Estate International Business Trends 2019
$4.8bn
3.3bn
Commercial property acquisitions of less than $2.5 million by foreign buyers.
Los Angeles accounted for $3.3bn of total commercial property acquisitions by foreign buyers.
Source: NAR Commercial Real Estate International Business Trends 2019
Source: NAR Commercial Real Estate International Business Trends 2019
700k
International Agents
6
Languages for Translation
100+
Countries Represented
Californian Estates International Californian Estates understands the power of the international market and has created a division within the brokerage to leverage this important market: Californian Estates International. With 30 years of experience in International Real Estate, Californian Estates has invaluable relationships with influential real estate companies around the world. These blue-chip partnerships mean we can market your property to their extensive exclusive client lists in addition to our own proprietary database of thousands of US and international investor clients.
$61b
$2.7m
57k
70
9
$254b
In inventory
Average Property Price
Properties Marketed Last Year
Countries Represented
Languages for Translation
In Sales Last Year
C alifornian Commercial and Multi- Family Real Estate, Leveraging Development and Value-Add Investments Californian Commercial, a division of Californian Estates, specializes in multi-family income and commercial properties. Our clients appreciate our emphasis on investment and value- add strategies whether we market and sell properties for renovation, repositioning or ground-up development. Our agents are highly-trained and have developed a sophisticated skill set that allows them to analyze the best upside plays for a property and thus, the best manner in which to market and sell them.
Proficient in understanding zonings, density overlays, opportunity zones and City permit requirements, Californian Commercial agents can help sellers understand a property's hidden value and the best way to capitalize on it. Existing multi-family and commercial assets are marketed with full financial analyses to provide a complete picture of the actual and proforma income potential. Our Private Listing strategy works especially well for commercial and multi-family properties.
Comme r c ia l
C alifornian Listings & Dual Representation & Buyer Representation Commercial & Multi-Family 4623 N. Willis Ave, Sherman Oaks, 91403
$10,758,000
B, MFR
12209 Hesperia Road, Victorville, 92395
$5,095,000
L, C
5529 Fulcher Ave., North Hollywood, Ca 91601
$3,605,000
B, MFR
12209 Hesperia Rd. Victorville, 92395
$4,890,000
L, C
899 Hawthorne St., Monterey, 93940
$3,950,000
L, C
17080 Bear Valley Road, Victorville, 92395
$3,704,000
L, C
3632 Dunn Dr, Los Angeles, 90034
$3,350,000
B, MFR
1807 & 1809 Oak Street, Santa Monica, 90405
$2,580,000
L, MFR
3860 E. 3rd Street, Los Angeles, 90063
$2,750,000
L, MFR
12133 Hesperia Rd. Victorville, 92395
$1,968,000
L, C
3608 San Marino/941 St. Andrews, Los Angeles, 90019
$1,926,000
L, MFR
1451 S Fairfax Ave, Los Angeles, 90019
$1,877,250
B, MFR
952 S Detroit Street, Los Angeles CA 9003
$1,815,000
L, MFR
14541 Gilmore Ave, Van Nuys 91411 - Dual
$1,800,000
L, DV, MFR, P
133 N Kenmore Ave, Los Angeles, 90004
$1,795,000
B, MFR
8100 W. 83rd St., Playa Del Rey 9029
$1,750,000
DV, MFR, L, R, P
12249 Hesperia Rd., Victorville, 92395
$1,530,000
L, C
4212 Degnan Blvd, Los Angeles, 90008
$1,530,000
L, MFR
1449 N Bronson Ave, Los Angeles, 90028
$1,350,000
DV, R, MFR, P, L
716 Fischer St. Glendale, 91205 - Dual
$975,000
L, MFR, P
443 Ulysses Street, Los Angeles, 90065
$799,000
L, MFR, P
C- Commercial, MFR- Multi-Famiily Residence, R- Reulti, DV- Development, P- Private Listings, L- Listing Representation, B- Buyer Representation
Comme r c ia l
Californian Estates, A Boutique and Independent Real Estate Agency
We understand that your home or investment property is perhaps your biggest asset and that how you sell it and with whom you trust with the transactiont is a critical decision. We take that seriously. Our listing strategies are designed to earn you the most from the sale. We customize innovative strategies that work for your unique situation. Your convenience and privacy during the sale is a top concern. Thank you for reading this and I am available for any questions or concerns. I wish you the best with your home sale whether you work with me or someone else.
maurice@californianestates.com
· 323.303.4491
Brokerage: www.californianestates.com · Software: www.reulti.com Los Angeles: 9255 W. Sunset Blvd, #1000, West Hollywood, CA 90069 · (323) 719-7779 San Diego: 401 W. A St., #200, San Diego, CA 92101 · (619) 673-7330 The information provided herein has been gathered from sources, which are proprietary to Californian Estates Inc. As such, we understand this report to be for the private and confidential use of Californian Estates Inc, its’ representatives and you, the property owner. Accordingly, this report should not be copied, reproduced or distributed in any way to third parties without