BEST UNION CORPORATE PRESENTATION_ENG

where your ticket becomes an experience

ITALY

AUS

USA

FRA

UK

UAE

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CHINA

BEST UNION GROUP Best Union Group

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Business Areas

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References

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Vision

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Financials

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BEST UNION GROUP Group Overview The Group's Mission is to provide the largest number of related services fundamental for the success of every event. o

Best Union SpA, founded in Bologna in 1999, is listed on the Italian Stock Exchange since May 20th, 2008 (now part of the London Stock Exchange)

LEADERSHIP

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Development, production, marketing and management of integrated electronic ticketing platforms Design, installation and management of access control systems Ticket sales on B2B and B2C channels Management and organization of welcome services and security events.

EXTENSIVE CUSTOMER BASE

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Famous theme parks and amusement parks worldwide distributed in over 30 countries All of the biggest Italians exhibition centers Important cultural and entertainment facilities More than 30 football, basketball and volleyball teams at a professional level The most important Italian and English theaters Over 80 Italian Banks

TAILOR-MADE SOLUTIONS

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Best Union Company is the only company able to offer a package of integrated systems and services necessary for the organization and management of sports and cultural events, exhibitions, music and entertainment in general.

LISTED COMPANY

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BEST UNION GROUP Structure Luca Montebugnoli

P4P International Srl 29.32%

31.32%

Other Shareholders

Girefin Spa

24.62%

14.74%

Best Union Company Spa 100%

34%

20%

27%

19%

40%

World Entertainment Company spa

Syremont spa

Barley Arts Int. Ltd

33% HB Communication Srl

Reunion Scarl

Avatar

Best Union Uk. Ltd Best Union Singapore Ltd Best Union USA, Inc. Best Union Middle East, JLT Best Union France, SAS

Enta Australasia, Pty Ltd. IREC Technology SASFrance

70% IREC Bejing Technology Co, Ltd

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BEST UNION GROUP Track records Best Union was founded in Bologna by a software house and EBC Srl, event management company, whose main founders were Luca Montebugnoli and Luana Sabattini

The Fininvest Group acquires 20% of the Company through a capital increase operation Maestro Luciano Pavarotti and Giorgio Seragnoli become company’s shareholders Best Union Company S.p.A. enters on the Italian Stock Exchange, as the only company in the event management sector, the same year the company acquires 65% of Team 2015 S.r.l.

Best Union acquires 100% of Omniticket Group and signs an agreement with Almaviva Finance for its ticketing branch Best Union acquires 100% of Ticketweb.it, and 100% of Amit S.r.l.

Best Union acquires 100% di Charta srl with its web portal Vivaticket and 55% of Teleart S.r.l.

Best Union acquires 100% of Enta Ticketing Solution Ltd Best Union acquires the french company IREC Ticketing Technology Best Union acquires 27% of the NewCo WEC, concerts and live events production company Best Union acquires 100% of Enta Australasia and ticketing business unit of Zucchetti Regulus

1999 2000 2005 2008

2009

2010 2011 2013

2014

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2015

2016

BEST UNION GROUP Total Quality UNI 10891 certification for providing stewarding services, in sports facilities with a capacity of more than 7,500 seats, for professional football matches Quality certificaton ISO 9001:2008 for the "Personnel Management for reception services and access control as part of events in the live events, sports and entertainment industry“ Certification of financial statements according to IAS-IFRS Adoption of the organizational and control model required by Italian Law 231/2001 referring to the establishment and implementation of an ethical company Title of qualification of Company Authorized to perform Training activities on Stewarding TULPS License ex Art. 134 on stewarding and control services in public places and/or in public exercises, as part of live/sport events and entertainment activities

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BEST UNION GROUP Worldwide development The Group has 12 operational sites and is active with its installations in over 30 countries.

Headquartered in Bologna, bases in Bejing, Dubai, London, Lugo, Milan, Orlando, Paris, Poitiers, Rome, Singapore and Venice

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Albania Australia Belgium Brazil Bulgaria Canada China Cyprus Denmark Dominican Republic Egypt

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England Finland France Germany Hong Kong Ireland Italy Jamaica Japan Malaysia Mexico

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Morocco Netherlands Norway Portugal Romania Saudi Arabia Scotland Singapore Spain Sweden United Arab Emirates

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United States of America Tunisia Turkey Wales

BEST UNION GROUP 2

Business Areas

Best Union Group

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References

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Vision

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Financials

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BUSINESS AREAS SOFTWARE & SISTEMS Design, production, installation and management of IT systems most commonly used in pre-sales activities, on-site ticket office, treasury management and access control, e-booking platforms

TICKET SALES Services provided by qualified personnel for the sale of tickets, through all the sales channels (online, on-site, mobile application, call center)

STAFFING SERVICES Configuration and management of welcoming, ticketing, hosting and security services in the context of sporting events, tradeshows, cultural and entertainment venues

RELATED SERVICES Other services are the administrative and fiscal management, promotion, event communication and sports marketing.

In addition, we provide turn key solution for the production of live and cultural events

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TICKETING SYSTEM Overview Best Union Company competitive edge is made out through the development of ticketing, booking and access control integrated solutions.

All our systems come with a native INTEGRATION between the following base modules: Web pre-sale (BtC) On line Reseller / Third party integration (BtB and BtBtC) On site Ticketing System Access Control System Some of the key features: On line Resellers / Travel Agencies B2B Integraions e Web couponing Accrditaion system Resource management Merchandise sales/Inventory Warehouse Rolling e dynamic discount Up-sell e Cross-sell Capacity controlled event management Assigned seating Customized reporting

All services offered are designed and customized according to different, specific needs.

Software components are made by the R&D department of the group, granting the highest level of flexibility an responsiveness.

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TICKETING SYSTEM Overview BOX OFFICE ONSITE

BACK OFFICE

B2B

TICKETING SYSTEM

API – WEB SERVICES (3 PARTY INTEGRATION)

ADD-ON MODULES

VIVATICKET RETAIL

WEB SITE

VIVATICKET.IT

BANKS

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ACCESS CONTROL

APP

CALL CENTER

TICKETING SYSTEM BOX OFFICE ONSITE

BACK OFFICE

WEB SITE

B2B

TICKETING SYSTEM The system allows the management to control and handle interactively and in real time: o Sales and distribution of tickets o Pre-sales and Reservations o Access to check out with related reporting o Fraud control and security o A database of information

The system can be installed and managed either on site where the service will take place and also elsewhere, at client discretionary.

Granting full flexibility and making it available to multiple users.

The Group offers a multichannel approach, which meet the different needs of the end user: o Websites built and dedicated to the advance online with different modes of payment; o Call center service; o Mobile application for purchase via smartphones

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All services offered, designed and customized according to the client’s needs can be extent to online reseller. This feature is very helpful for travel agencies and tour operators.

TICKETING SYSTEM

API – WEB SERVICES (3 PARTY INTEGRATION)

TICKETING SYSTEM

ACCESS CONTROL

ADD – ON MODULES This feature opens up a multitude of opportunities for online resellers, granting them the chance to sell, through our system, but operating directly on their web platforms.

It is the specific function that allows an outside operator to “call” selected system functions while working in third parties’ environment, granting a double output: one in the ticketing platform and one in the third party’s.

o Report & Query Builder o Group reservation and ticketing o Resource Management o Season and annual passes o Fast Track o Assigned seating o Retail sales & Warehouse management These are just some of the add-on modules internally developed through our long and thorough experience in the market.

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The system grants the management of the flow of visitors through an access control system realized either with turnstiles and/or with handheld scanners fully integrated with the e-ticketing system, which can interface equally with all types of tickets issued in advance or on-site.

TICKETING SYSTEM

TICKETING SYSTEM VIVATICKET RETAIL

VIVATICKET.IT

BANKS

o over 800 direct points of sale throughout the country; o 2,300 indirect sales outlets; o 70% of the outlets are open on Sunday and 80% open continually throughout the day

The Vivaticket network offers a plenty of events at national and local level in different sectors and channels: o Live o Sport o Culture o Exhibitions o Leisure With over 650 thousand tickets sold directly online a year and over 23 million yearly cash flow.

In addition, our system extends to more than 10,000 bank counters (in 80 credit institutions) where you able to buy tickets and season or annual passes for shows and event, providing an incredible proximity to the client.

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APP Vivaticket has developed an application for smartphones that allows you to stay up to date on all events and to purchase multiple tickets simultaneously in full mobility in a safe and immediate way.

The app is free and is available for both iOS and Android.

CALL CENTER The service offered by Vivaticket through professional and established partners is now a success story with its 120 lines in 8 languages, more than 500,000 minutes of talk time and 100,000 reservation requests.

On demand can now be activated also dedicated lines other than Vivaticket standard number 892234.

TICKETING SYSTEM Main Features

Online sales for tickets and season/annual passes Live access management and reporting Fast Track management

Reading and writing Rfid medias (Cards, bracelets,‌) Reports integrated in onsite Point of Sales Customized pricing policies for sales channels Creation of Rolling discounts system Warehouse management and automatic stocks refilling Resources management Waitlist mangement for ovebooking control

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TICKETING SYSTEM Web Sales Our systems support integrated, real-time ticket and product sales on the Internet.

It is a core part of the system and includes the following features: Sales of any ticket type, including the sale and renewal of season passes and memberships Ability to activate pre-printed encoded tickets and other media types Real-time purchase of shared inventory (no need to allocate quotas unless desired) Ability to manage discounts, offers, promotions and third-party affiliate programs Multiple fulfillment options, including will-call, print-at-home, mail order and courier Easy access to client account records and activity onsite and online Comprehensive, real-time reporting and statistical analysis

The web sales process can be fully client-branded to ensure a seamless guest experience.

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TICKETING SYSTEM Access control

The system offered by Best Union, further to being equipped of his own access control system, is integrated with all most common access control system on the market, nationally and internationally.

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TICKETING SYSTEM Maintenance and Reporting To complete the internal reports of the local system, we have developed a web application that can generate dynamic reports via query set at will by the operator.

The flexibility of the Best Union’s software lets you view and easily manage the sales data through any personal computer and / or mobile device with a web connection.

You can create ad hoc reports, either quantitative or for customer profiling.

To get you going, in the system the main basic reports are already installed, as developed according to the past experiences and requests.

Highly important for the company is the Help Desk Service: the corrective/conservative maintenance, aiming to keep efficient all the equipment, software and hardware, provided by Best Union.

This service has also a diagnostic function, to identify potential improvements, efficiencies or malfunctions external to the system.

Best Union support team, dispatched worldwide, is able to provide, both remotely and physically, complete support with fast response times.

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Hello, I’m heretohelp!

BUSINESS AREAS Vivaticket Vivaticket network offers a wide range of events, nationally and internationally, in in different markets and channels:

LIVE

VIVATICKET.IT

SPORT

VIVATICKET RETAIL

CULTURE

CALL CENTER

LEISURE

APP MOBILE

TRADESHOWS

GROUP SALES

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BUSINESS AREAS Vivaticket Some figures: More than 650.000 tickets sold yearly directly online More than 23.000.000 Euro yearly cash flow Call Center with its 120 lines in 8 languages, more than 500,000 minutes of talk time and 100,000 reservation requests

Vivaticket community: More than 350.000 contacts a month More than 2.500.000 visits a month More than 800.000 registered users More than 700.000 registered users to the Newsletter service

Retail network: Direct network: over 800 direct points of sale throughout the country Non - direct network: 2,300 indirect sales outlets Bank counter: 10,000 bank counters (in 80 credit institutions) where to buy tickets via our system Always open: 70% of the outlets are open on Sunday and 80% open continually throughout the day

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BUSINESS AREAS Staffing Services Widespread presence throughout the country with local 12 operating offices Over 20,000 general employees throughout the country with a high level of education, 80% speak at least one foreign language More than 500 professionals coordinators Reliability and expertise respecting both clients and workers Over Twenty years of experience managing large international events Continuous improvement and education Fast response times

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BUSINESS AREAS Connected services The group, through its subsidiaries, can offer a wide range of services connected to the events management.

Complete Event planning Concerts and Live events production and promotion Marketing strategy consultancy Integrated communication Unconventional & Guerrilla Marketing Branding & Positioning Technical equipment and sets

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BEST UNION GROUP

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Best Union Group

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REFERENCES Major Events Major events all over the world with Best Union’s partnership: AC/DC – Imola 2015 CHAMPIONS LEAGUE Finale 2009 CHAMPIONS LEAGUE Finale 2001 EXPO – Milan 2015 EXPO – Hannover 2000 EXPO – Lisbon 1998 FINAL FOUR EUROCHALLENGE 2014 FINAL FOUR EUROLEGA – Bologna 2002 FORMULA 1 ITALIAN GRAND PRIX – Monza 2015 FORMULA 1 SINGAPORE GRAND PRIX – 2008 – 2015 FORMULA 1 ABU DHABI GRAND PRIX – 2013 -2015 PAVAROTTI & FRIENDS – Modena 1992 - 2002 REUNION Alma Mater Studiorum – Bologna 2015 ROAD WORLD CHAMPIONSHIP – Varese 2008 WORLD AQUATIC CHAMPIONSHIP – Rome 2009 WORLD BOX CHAMPIONSHIP – Milan 2009 WORLD DUCATI WEEK – Misano 1998 - 2014

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REFERENCES Sport Events Wide range experience in sport events’ management: ABU DHABI CIRCUIT A. C. FIORENTINA A. C. CESENA A. C. MILAN BOLOGNA F. C. BLUVOLLEY VERONA CHIEVO VERONA DINAMO SASSARI F. C. BARI F. C. INTERNAZIONALE F.I.G.C. GP F1 SINGAPORE HELLAS VERONA KING ABDULLAH ARENA KING ABDULLAH STADIUM LEGA CALCIO TRENTINO VOLLEY UDINESE CALCIO UEFA CHAMPIONS LEAGUE U. S. PALERMO U. S. SASSUOLO VIRTUS BOLOGNA 25

REFERENCES Tradeshows The most important tradeshow areas in Italy:

BARI BOLOGNA MILAN RIMINI ROME TURIN VERONA VICENZA Some of the most important tradeshow events managed by Best Union: CHILDREN BOOK FAIR – Bologna COSMOPROF WORLDWIDE – Bologna FIERACAVALLI – Verona LUCCA COMICS AND GAMES – Lucca MARMOMACC – Verona MOTOR SHOW – Bologna SALONE DEL GUSTO – Torino SALONE DEL LIBRO – Torino SALONE DEL MOBILE – Milan VICENZAORO – Dubai VICENZAORO – Vicenza VINITALY – Verona 26

REFERENCES Leisure Famous and iconic Theme and Water Parks in over 30 Countries: EURODISNEY PARIS DISNEY WORLD ORLANDO DUN’S RIVER FALLS FERRARI WORLD ABU DHABI FINNAIR SKYWHEELL GARDALAND GLOBAL VILLAGE DUBAI HORNBLOWER CRUISER NIAGARA NIAGARA FALLS – HORNBLOWER CRUISER MARINELAND MIRABILANDIA OCEAN PARK HONG KONG PUTERI HARBOUR PUY DU FOU TERRA MITICA SINDIBARD SEVILLA WHEEL UNIVERSAL STUDIOS CALIFORNIA WET’N WILDE SIDNEY YAS WATER WARLD ABU DHABI

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REFERENCES Cultural Venues Some out of the most important Museums and historical venues in the world: ARMANI SILOS BIENNALE DI VENEZIA CENACOLO VINCIANO CENTRE POMPIDOU CNAM FONDATION CARTIER FONDATION LOUIS VUITTON FOUNDATION MERCEDES HISTORIC ROYAL PALACES MANCHESTER UNITED TOUR AND MUSEUM MUSEI CIVICI ROMANI MUSÉE D’ORSAY MUSÉE DU LOUVRE PALAZZO DUCALE DI MANTOVA PALAZZO DUCALE DI VENEZIA PALAZZO GRASSI VENEZIA PARCO DELLA MUSICA PICCOLO TEATRO DI MILANO PINACOTECA DI BRERA TEATRO MASSIMO TEATRO SAN CARLO WEST END THEATRES IN LONDON 28

BEST UNION GROUP

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Best Union Group

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Financials

VISION Expo Milano 2015 Best Union Company is ticketing and access control partner for EXPO MILANO 2015: Ticketing System for the on site management services of the event and the Ticketing Platform for the B2C and B2B web sales, in joint venture with Gruppo Intesa Sanpaolo Access Control System for the management of the Universal Exhibition, in joint venture with Came Group Fast Queue and Access Control System for the USA Pavilion, through its subsidiary Best Union USA Ticketing System, Access Control services and Ticketing platform for B2C and B2B web sales for the Wine Pavilion in Milan and Aquae Pavilion in Venice Staffing Services for the Intesa Sanpaolo Pavilion in Milan

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VISION "To be No. 1 in Italy and to be among the top 5 companies in the world in the areas in which the company operates"

Recent acquisitions by the Group are made following the strategic line of developing abroad with the dual goal of: • Positioning in new markets and new areas of activity • Positioning in geographic areas with strong growth and demand for entertainment services

The strategic line pursued has granted the Group the chance to keep up with a constant growth, maintaining good standards of sales and margins.

Some Best Union figures abroad: o over 300 customers in North America o Headquarters in UK, USA, UAE, France, Singapore and China

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VISION Group’s strategy Consolidation of italian market position and a continuous improvement in international markets

NEW PRODUCTS

The developments by our internal R&D department are made for: o Improve the B2C channels o Implementation of modules aimed to Venue management o Development of the Group's core products based on the business and geographic needs

STRATEGICAL AGREEMENTS

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Aimed to strenghten the penetration of the Group implementing the B2C channel through third parties (B2B2C)

COMMERCIAL PARTNERSHIPS

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Empowering of existing business lines through partnerships and joint ventures with operators that offer complementary services to the Group's core

AGGREGATIONS

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Continuous search for target companies for sectorial and territorial expansion, especially abroad 32

BEST UNION GROUP

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Best Union Group

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Business Areas

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References

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Vision

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FINANCIALS Performance del Gruppo dall’IPO The Group performed a positive revenues growth trend, from 11.5 million euro in 2008 to over 60 million in 2015, with a growth rate of around 23% over the period.

In the 2015, the Group focused mainly on the development of B2C activities, the efficient management of some major contracts (for example EXPO Milano 2015) and the consolidation of Leisure & Entertainment and Culture sectors both in foreign and domestic markets.

The Group confirms its strategy to achieve a continuous growth of the B2C activities internationally, starting from Countries where it has an established presence 60.360 60.000

CAGR: ~ 23%

(‘08-’15)

50.000

50.085

39.140

40.000 30.800 30.000

32.700

26.100 20.600

20.000 11.500 10.000

0

2008

2009

2010

2011 34

2012

2013

2014

2015

FINANCIALS Group’s results 2015-2014-2013 2015

2014

2013

Total Revenues

60,36

50,09

39,14

EBITDA

9,3

5,1

3,23

EBITDA Margin

15,4%

10,18%

8,25%

EBIT

4,19

0,37

0,74

EBIT Margin

6,9%

0,74%

1,88%

EBT

3,71

0,18

0,7

EBT Margin

6,1%

0,36%

1,79%

Profit & Loss

2,6

- 0,45

0,12

E-Margin

4,2%

- 0,90%

0,31%

2015

2014

2013

Net Debt

4,81

4,46

-1,595

Equity

12,68

9,74

9,77

Total

17,49

14,2

8,175

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BEST UNION COMPANY Spa www.bestunion.com

Thank you for the attention

ITALY

AUS

USA

FRA

UK

UAE

SGP

CHINA