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Best Holistic Life March 2023
BRIDGING THE GAP: CONNECTING WITH A NEW AUDIENCE THROUGH COLLABORATIVE EFFORTS BY JANA SHORT
How to Extend Your Growth Beyond Your Current Reach As an entrepreneur or business owner, it's important to continuously
message on their segment of the event. This will help you build
look for ways to expand your brand, expertise, and growth.
relationships and potentially collaborate on future projects.
Sometimes, it can feel like you've reached a plateau and you're not
Covers and Online Publications
sure how to break through to the next level. One way to do that is
Being featured in a publication or writing for one is a huge step
to collaborate with other like-minded people who can help you
towards extending your reach and showcasing your brand and you
expand your reach. In this article, we'll explore three different
as an educator. These publications are evergreen, meaning they
ways to do just that.
will continue to be read long after they're published. This is a great
Podcast Guest Spots
way to build trust and rapport with potential clients and customers.
Podcasts have exploded in popularity over the past few years and
When considering writing for a publication or being featured, make
for good reason. They are a great way to consume content on the
sure that it's a good fit for your brand and message. Take the time
go, learn something new, and be entertained all at the same time.
to research the publication and get a sense of their audience. This
As a guest on a podcast, you have the opportunity to share your
will help you craft your message to resonate with that audience.
message with a whole new audience.
Remember, this is an opportunity to showcase your expertise and
However, it's important to make sure the podcast is in alignment
build trust with potential clients, so make sure you're putting
with your brand message before requesting a guest spot. Take the
your best foot forward.
time to listen to an episode or two and get a sense of the audience.
It's important to remember that when you start taking these
Are they the right fit for you? If so, reach out and pitch yourself
steps, you're making a commitment to yourself and your brand to
as a guest. But don't forget to add value to the podcast as well.
show up better than anyone else in this space. You will have a lot
Leave a rating and review, share the episode with your audience,
of eyes on you even when you're not paying attention, so always
and promote it on your social media channels.
be paying attention. The trust you gain here in the social media
Online Summits and Workshops
world is very hard to build and can be taken away from you in the
Online summits and workshops are another way to expand your
blink of an eye. Once lost, it's a very hard thing to get back, so do
brand, message, and teaching skills to a larger audience. These
better even if you think no one is watching.
events bring together experts in a particular field to share their
In conclusion, collaboration with other like-minded people is
knowledge and expertise. As a participant, you have the opportunity
a great way to extend your growth beyond your current reach.
to share your message with a new audience and network with other
Whether it's through podcast guest spots, online summits and
experts in your field.
workshops, or covers and online publications, there are plenty
When considering participating in an online summit or workshop,
of opportunities to share your message with a new audience. Just
make sure to investigate the audience reach and target market. Is
remember to do your research and make sure it's a good fit for
it a good fit for your brand? If so, ensure that you're adding value
your brand before diving in. And always be paying attention to
with your content and how you promote the event. Take the time
how you're showing up.
to reach out to the other guest speakers and leave them a personal
Connect with Jana: janashort.com
