The Power of Packaging
With 100+ years in the packaging industry, 2,000+ packaging professionals and a global network of suppliers and warehouses, we provide amazing packaging to customers just like you.
What We Do
Package More Profit®
Our mission is to improve our customers’ net income through packaging products and services.
We Supply Packaging Of All Types
• Bottles
• Kegs
• Vials
• Tubes
• Cans
• Drums
• Pails
• Pouches
• Lab supplies
• And more
We’re Experts In All Markets
• Wine
• Spirits
• Beer
• Food
• Beverage
• Home Care
• Personal Care
• Pet Care
• Pharmaceutical
• Nutraceutical
• Industrial
• Automotive
• Cosmetics
• Cannabis
Focused On Your Bottom Line
We strive to have a positive impact on your business. Over the last 3 years, our customers’ net income increased $200+ million as a direct result of working with Berlin Packaging.
Sales Customer Costs Customer Productivity
Our Interests are Aligned
Our success is tied to the success of our clients and their brands. We focus on three ways of enhancing your business:
Increasing Sales
Reducing Expenses
Improving Productivity
We Serve Customers of All Sizes
We provide the packaging you need, when you need it. We serve:
• Start-ups
• Emerging brands
• Fortune 500 companies
• Sourcing expertise
• Local packaging consultants
• Inventory and logistics programs
• Custom graphics, structural, and branding capabilities
Our Model
• 150+ sales and warehouse locations
• 2,000+ staff members globally
• 1,700+ suppliers worldwide
• Design & innovation centers throughout North America and Europe
What is a
Hybrid Packaging Supplier?
• We have the best elements of a manufacturer.
• We perform distribution and logistics services.
• We boost your income with our value-added specialty services.
Hybrid Packaging Supplier®
Best Elements Of Manufacturers
Value-Added Specialty Services Distribution & Logistics
Best Elements of a Manufacturer
• Sourcing from 1,700+ suppliers around the world
• Custom tooling
• Unlimited manufacturing platforms
Chris Rozell
Distribution and Logistics Services
• Warehousing services
• Inventory management
• 300,000+ shipments delivered on-time annually across the world
Chris Rozell
Value-Added Specialty Services
• Strategic design & innovation
• Proactive quality management
• Sustainability solutions
• Global sourcing
• Warehousing & logistics
• Omnichannel growth
Chris Rozell
Executional & Operational Excellence
Berlin Packaging is ISO Certified and provides:
• In-spec quality product
• Proactive & reactive support
We’re committed to delivering accurate and timely information to our customers while continuously looking for ways to improve our processes.
Repack Services
Berlin Packaging offers turnkey wine repack services that will improve your bottom line by reducing your costs and improving your productivity.
Our state-of-the-art 25,000-square-foot Berlin-owned facility features multiple repack production lines, including in-line inspection, providing maximum flexibility for projects of all sizes. Our dedicated team can manage the entire print pack process, from artwork design and concept to commercialization.
Upping Berlin’s Planning Game
We leverage both statistics and live conversations with you to forecast future needs:
• People: Dedicated Demand Planners & specialized Supply Planners.
• Sales & Operations Planning (S&OP) Process: Monthly process to connect demand & supply plans and identify, escalate & resolve any issues.
• Logility: Best-in-class demand and supply planning tool.
Logility + S&OP: What’s in It for You?
• Mutually agreed forecasts
• Dynamic safety stock levels
MORE inventory when you need it;
LESS inventory when you don’t
• Proactive planning based on realtime data, preventing aged ware and stock outs
Global Transportation & Moving Freight
As a top 30 US importer, Berlin leverages our Vendor Management System (VMS) to digitally connect our suppliers to your products.
• From 20+ countries
• 2X our competitors
• 550+ lanes
• To 10+ countries
• 100+ global vendors
• Dedicated compliance team
Berlin’s Vendor Management System
Berlin Packaging’s exclusive Vendor Management System provides real-time visibility of Berlin’s global orders from initial creation until final delivery of goods
• Boots on the ground: Dedicated personnel in all global regions to manage all international shipments
• Increased visibility: Provides digital footprint of entire order life cycle
• KPI reporting & metrics: Real-time data on supplier performance and dynamic transit-time reporting
Our Competitive Advantages
Package Design from Concept to Commercialization
Our Studio One Eleven design division provides world-class package and product design:
• Market research and consumer insights
• Brand strategy and visual branding design
• Structural packaging design and development
• Engineering and design-formanufacturing (DFM)
• Custom tooling and manufacturing integration
Quality Advocates For You
• A dedicated Quality team with more than 100 years of combined experience
• ISO certified, clearly defined proactive and reactive quality processes
• Multiple on-site laboratories with diverse testing capabilities such as microscoping, stability testing, drop testing, out of round testing, vacuum leak testing, seal testing, and much more
Sustainability Solutions
Our virtually unlimited material and process platforms afford our customers the broadest array of sustainability options in the industry.
We offer:
• Consumer & market insights
• Sustainability road mapping
• Lifecycle Analyses (LCA)
• Stock solutions
• Custom design & innovation
• Communication strategies
Global Sourcing
We have a large network of over 1,700+ qualified suppliers around the world with a wide variety of products.
• Manage multiple vendors with ease
• Ensure and track product quality
• Mitigate service disruptions or non-conformance for customers
• Manage purchases and inventories with a state-of-the-art ERP system unmatched in our sector
Warehousing and Inventory Programs
Inventory occupies a lot of cash and costs a lot to maintain. A more efficient supply chain will minimize your inventory investment. With 130+ warehousing locations and 6 million+ square feet of warehouse space, we’re in the inventory business so you don’t have to be.
Digital and Omnichannel Growth
We are creating an industry-best omni-channel experience to serve customers of all sizes, including the development of customer portals:
• Detailed product information with technical sheets
• Place orders & view inventory levels
• Order history and order tracking
Wine Market Trends
Unpacking Your Sustainability Potential
We Believe That Anything Is Possible
At Berlin Packaging, we are committed to leading the future of sustainable packaging. From Fortune 500 companies to family-owned businesses, we partner with our customers to unpack their sustainability potential.
Sustainability as a Strategic Advantage
Our innovative wine packaging solutions optimize sustainability, brand impact, performance, cost, and material availability.
Together, we can:
• Share your brand’s unique story.
• Create an effective, memorable, and seamless consumer experience.
• Do good for our people and planet.
Partner with us to unpack your sustainability potential.
Elevate Your Brand With Sustainable Packaging
A New Standard in Wine
In today’s competitive market, the choice of packaging can significantly influence your brand’s perception Sustainable wine packaging enhances your brand’s reputation and resonates with consumers who value quality and responsibility
Key Advantages:
• Strengthen Brand Identity: Thoughtfully designed packaging showcases your commitment to quality and innovation.
• Engage Conscious Consumers: Attract a growing demographic that appreciates brands prioritizing responsible practices.
• Differentiate in the Marketplace: Unique, sustainable packaging captures attention on the shelf and creates a memorable experience.
Embrace the Future
In today’s competitive market, the choice of packaging can significantly influence your brand’s perception Sustainable wine packaging enhances your brand’s reputation and resonates with consumers who value quality and responsibility.
Who’s Driving the Movement?
Consumers
Favor brands with core values of sustainability, diversity & inclusivity, and accessibility
Governments
Push for regulations to switch to sustainable packaging options
Retailers
Highlight responsibly packaged products on their shelves
Sustainable Innovation
Our global design and innovation teams push the envelope on what packaging solutions can look like. From Fortune 500 to family-owned businesses, our global, award-winning innovation and design teams partner with brands to stand out in the market.
300+ yearsof combined packaging and brand-building experience 100+ experts across design, engineering, research, marketing, strategy, and sustainability
8 global locations across 5 countries <13 languages spoken
Wine Capabilities: Our Napa Valley Warehouse
While our global reach of teams, warehouses, and products extend across North America and Europe, it’s our on-the-ground knowledge of local markets and partnerships with local producers that set us apart from other packaging suppliers.
Our flagship, 430,000-square-foot distribution center in Napa Valley offers world-class fulfillment and repack capabilities, including managing the entire print pack process and supporting custom pallet requirements. Our expertise is shared across our network, so every Berlin Packaging location is ready to thrill you.
Energy Efficiency
LEDLightingpowers the warehouse, and motion sensors adjustlighting based on warehouse activity. Theteam also uses several electric forklifts within their operations. The warehouse transitioned to a new schedule, saving six hours of operating time daily and further reducingenergy use.
WarehouseSpace and Travel
Storing, moving, and shipping products are central to the operations. The team assessed theirexisting structure, creating a new storage plan that ensures safety, maximizes space, and optimizes travel. This translates to a multitude of benefits, such as saving time and reducing energy use.
MaterialSorting and Reuse
The team established strategic programs to keepmaterials in circulation. For instance: Corrugate, used duringour repacking process, is soldto a vendorfor reuse.
2023 RESULTS
6,000 Tons Of waste recycled and materials reused and/or repurposed >90% Of waste diverted from landfills
$400,000 saved yearly
PalletRepair, Recycling & Buyback
Pallets hold and transport our products, but they don’t always get reused. The team created palletrepair, recycling, and buyback programs in partnership with their suppliers and customers, preventing used and scrap pallets from gong to landfill.
Repacking Services
When the team added new equipment, they determined the exact amount of glue needed for each type of box. This optimizes therepacking process and promotes resource efficiency.
Team Members
A collaborative and creative culture has been key to the team’s success. Theirmonthly all-hands meetingsserve as an open forum to propose new ideas, share progress updates, and discuss upcoming initiatives.
Accelerate Your Sustainability Journey
Join the ranks of forward-thinking wellness brands. We’ll guide you towards packaging solutions that are as good for the earth as your products are for your customers.
Sustainable Packaging Strategy & Development
Strengthen your brand’s wellness mission for your conscious consumers
Packaging Audits &Assessments
Elevate your packaging to align with your consumers and brand values
Regulatory Compliance &Climate Risk Management
Future-proof your strategy against global regulations
Sustainable Innovation &Design
Engage global, award-winning design and innovation teams
CIRCULARITY
• Recyclability
• Recycled content
• Strategic sourcing and stock solutions
• Material innovation and discovery
OPTIMIZATION
• Lightweighting
• Packaging and product efficiency
• Valueanalysis/ Valueengineering
• Localmanufacturing
Our Sustainability Approach
As your strategic packaging partner, we go beyond the packaging. From quantitative assessments to marketing strategies, our C.O.R.E. sustainability approach covers it all.
Consumer & Market
Insights
Wetrack thelatest sustainability insights, product trends, packaginginnovations, and market dynamics.
Sustainable Stock Solutions
Weoptimize our supply chain, sourcing stock solutions from our global network of 1,000+ suppliers.
Quantitative Assessments
Wemeasure yourpackaging footprint and assess strategiestoreduce environmental impact.
REUSE & REFILL
• In-house, on-the-go & in-store refill systems
• Reuse & refill system design and implementation
ENVIRONMENTAL SERVICES
• Industry-leading sustainability services. All of which can befound below!
Sustainability Roadmapping
We help define your corporate sustainability strategy and build comprehensive circularity roadmaps.
Marketing
&
Communications
Wecraft compelling communication strategies backed by verified, fact-based, and quantifiable claims.
Custom Design & Innovation
Our award-winning design and innovation teams develop custom packaging solutions optimizing sustainability, brand impact, and performance.
Quantifying Packaging Environmental Impact
From sourcing to end-of-life, we quantify your packaging’s environmental impact throughout its entire life-cycle.
With life-cycle assessments (LCAs), we can calculate your product’s environmental footprint, including its carbon footprint (greenhouse gas emissions) and its water, mineral resource, and fossil fuel use.
Breakdown:
Material Environmental Impact
Up to 51% of wine’s total carbon footprint is due to packaging and transportation alone.
Accessible &Inclusive Design
Inclusive and universal design benefits everyone - whether it’s one-step application products, easy-open and ergonomic design, or tactile product markings. Our global design and innovation teams push the envelope on what sustainable packaging solutions can look like To spark conversations and shape the market, we proactively integrate these features into packaging concepts.
Cumbres de Abona is one of the first wineries in the Abona region on Tenerife, the largest of Spain’s Canary Islands. The Spanish social cooperative produces wines and extra virgin olive oils highly unique to the region. We designed their wine labels to include Braille, reflecting their strong commitment to fostering inclusivity and supporting local economies.
Stock Lightweight Bottles
Designed for sustainability and efficiency, our lightweight options help reduce transportation costs and carbon emissions while maintaining the quality of your wine. With fewer resources used in production, these bottles align with sustainable practices and modern consumer values.
The lightweighting of wine bottles contributes significantly to reducing the carbon footprint in several ways:
• Transportation Efficiency: Lighter bottles mean less fuel consumption during transportation, leading to lower greenhouse gas emissions.
• Material Production: Less glass used in production results in reduced energy consumption and lower CO2 emissions during the manufacturing process.
• Waste Reduction: Lighter bottles potentially lead to less waste, further decreasing the overall environmental impact.
The cumulative effect of these changes can lead to substantial environmental benefits, contributing to the fight against climate change and resource depletion. Explore our selection and discover how lightweight glass can enhance your packaging strategy.
Advantages and Impacts of the Lightweight Bottle
Lightweighting a 750ml Wine Bottle
Previous Bottle:
• 12R7
• 520g (65% Cullet)
• Total Truck Transit: 153 miles
• Ship Transit: 5,147 nautical miles
Current Bottle:
• 12Q4
• 395g (65% Cullet)
• Total Truck Transit: 153 miles
• Ship Transit: 5,147 nautical miles
Annual Impact of the Proposed Lightweight Bottle – Equal to:
• 31,406 Barrels of Oil Saved
• 144 Vehicles Taken off the Road
• 1,644,300 Fewer Miles Driven
• 17,385 Tree Seedlings Grown for 10 Years
• 789 Acres of Forest
• 43,585,009 Gallons of Water Saved
• 6,943 Fewer People Showering Daily
• 385,758 Fewer Liters of Gasoline Consumed
Environmental Impact of the Lightweight Bottle:
Source:
Next: Unpackaging Sustainability Impact
Innovative, lightweight aluminum bottle perfect for sparkling wine and beer.
• Fully recyclable, lightweighted bottle with cork closure and metal wire hood system designed for carbonated beverages.
• Provides maximum product protection with complete barrier against light, gases, and moisture.
• Allows product to cool faster due to higher thermal conductivity.
• Ideal where glass bottles are prohibited (arenas, festivals, and sports events).
• Created by Studio One Eleven® Berlin Packaging’s in-house design and innovation center.
Sustainable Product Offering: Frugal Bottle
Frugal BottleTMis an innovated packaging technology that offers a disruptive and revolutionary alternative to glass. Made from two recycled paperboard shells that, when formed around a thin pouch, look like a classic ‘Bordeaux’ shaped bottle. The Frugal BottleTM uses a standard Stelvin closure, has the same dimensions as a standard glass bottle with a fill level of 750ml, and offers the same 12+ month shelf life.
Why is it significant? The Frugal BottleTM leverages:
• Product uniqueness and sustainability,
• Commercially available and affordable,
• A disruptive in plant system solution to the wine & spirits manufacturing base,
• Best-in-class quality and service performance, and so much more!
94% RECYCLED PAPERBOARD 5X LIGHTER THAN GLASS 360º BRANDING OPPORTUNITY
6X LOWER CO2 FOOTPRINT
Introducing the Future of Wine Packaging: Reverb
Our Revolutionary Bio-Resin Bottle
Indulge in your favorite wine while indulging in the planet with our exclusive ecological wine bottle.
Crafted from cutting-edge PHA and Bio-PET materials, this innovative packaging solution is set to revolutionize the wine industry, offering a luxurious and exclusive experience. Elevate your wine experience, reduce your environmental impact, and embrace the future of wine packaging today.
A Toast to Sustainability
Our state-of-the-art bottle combines the best of nature and science
• PHA: Derived from bacteria and algae, this 100% bio-based material not only reduces our reliance on fossil fuels but also helps in reducing carbon emissions, setting a new standard for sustainability
• Bio-PET: Made from renewable resource sugarcane, it reduces our reliance on fossil fuels without compromising quality.
• Innovative Barrier: Our proprietary innovative barrier feature ensures your wine stays fresh and delicious, just as nature intended, by providing a protective layer that preserves the wine’s quality and taste.
• Odor Free and Chemical Stability: Bioresin bottles are often odor-free and chemically stable, making them suitable for a variety of products, such as those in the medical field.
Lighter Footprint, Brighter Future
By moving away from traditional glass bottles, we’re not just changing packaging – we’re changing the game:
• 70% Reduction in fossil fuel-based virgin plastics
• Lower Carbon Footprint compared to heavy glass wine bottles
• Green from Start to Finish: Sourced from renewable materials.
Experience the Difference
• Lightweight: Easier to carry, transport, and enjoy
• Shatter-Resistant: Perfect for outdoor events and travel
• Premium
