Agent Success Book

Page 1

Agent Success Book



Hello Welcome to Berkshire Hathaway HomeServices Chicago. We are the real estate company that believes that trust, connection and personal care are what matter most in a successful real estate experience. Because it is people who build and define careers in this business. Managing brokers who work hard every day for you. Legal, marketing, and coaching teams standing behind you, always. Office staff who make life easier for you. Colleagues who raise the bar. These are the people who you reach out to. Learn from. The ones that have your back and push you forward. I invite you to experience what we are really all about: each other.

DIANE GLASS

Chief Executive Officer


#1 RESIDENTIAL REAL ESTATE FIRM IN THE U.S. HomeServices of America 2021 Closed Sides, Real Trends, RIS Media


Berkshire is going to be around forever, and we want to be in the businesses that are very enduring. [In Berkshire Hathaway HomeServices] we have a rare one that’s going to be taking care of people 100 years from now. Real estate brokerage operations will always be a very important business. The ones that do the best job of serving their clientele are the ones that are going to expand. WARREN BUFFETT Chairman and CEO, Berkshire Hathaway, Inc.

Berkshire Hathaway HomeServices Chicago



A Homeownership Family Top-notch home services providers create a seamless experience for clients and less stressful transactions for our brokers. Strong relationships with industry-leading mortgage, title and insurance companies help keep Berkshire Hathaway HomeServices Chicago brokers in control of critical pieces of a sale. In-house Prosperity Home Mortgage Consultants are an invaluable resource at each step of the way, from pre-qualification to closing and are expert resources for any lending-related issues. Fort Dearborn Title works tirelessly to make sure all of the details are in place to keep the sale on track and avoid surprises.

Berkshire Hathaway HomeServices Chicago


98% CUSTOMER RECOMMENDATION RATING

Real Satisfied Surveys, January 2022, last six months


I would want to be associated with somebody where the financial strength was unquestioned and where the name stood for integrity. What other quality would you want that Berkshire Hathaway HomeServices does not have; and I don’t think you could find one. WARREN BUFFETT Chairman and CEO, Berkshire Hathaway, Inc.

Berkshire Hathaway HomeServices Chicago


We’ve Got It All INSPIRE BHHS Marketing + You Moxi Engage CRM Next Generation Presentations Full-Powered Agent Website & App BHHS RESource Center Target Marketing & Farming Canva Design App Business Essentials Digital & Mobile Ads Global Brand Reach Local Advertising Public Relations Support SELL Listing & Marketing InTouch & PLN Pre-market Exposure Complementary Brochures & Yard Sign Installation Global Digital Advertising BHHSChicago.com Property Pages Daily Hotsheets & Weekly Open House Guide AdWerx Just Listed Ads Photos, Videos & Floorplans Direct Marketing Systems Social Ready: Canva, VideoCast, YouTube Metrics & Listing Reports ShowingTime, Spacio Systems Luxury & New Construction Luxury Collection Luxury Marketing Team Luxury Collection Magazine


ACHIEVE Diversity Matters Licensing, Learning & Recognition Broker & Leasing Pre-license Continuing Education Ascend New Broker Classes Transform Agent Coaching On Demand Videos & Convenient Webinars Guest Speakers, Town Halls & Book Groups BHHS National Awards & Convention Celebrating Your Accomplishments Media & Industry Awards SUCCEED Seamless Agent Onboarding Where Business Gets Done Agent Productivity Center Technology & Security Agent Discounts Insurance & Financial Planning GROW Broker-to-Broker Referrals Relocation Relationships In-house Lead Opportunities Pay-at-Close Lead Programs GIVING BACK Being Good Neighbors The Sunshine Kids Fundraising & Volunteering





BHHS Marketing + You Our marketing promotes our global brand with local vision and uncompromising purpose. Berkshire Hathaway HomeServices Chicago is where agents can confidently build their business. MOXI ENGAGE CRM

CANVA

NEXT GENERATION PRESENTATIONS

BUSINESS ESSENTIALS

FULL POWER AGENT WEBSITE & APP

DIGITAL & MOBILE ADS

BHHS RESOURCE AGENT DESKTOP

GLOBAL BRAND REACH

AGENT PRODUCTIVITY CENTER

NATIONAL & LOCAL ADVERTISING

TARGET MARKETING & FARMING

PUBLIC RELATIONS SUPPORT AND MORE

Berkshire Hathaway HomeServices Chicago


Relationships are Built Here The Moxi Engage CRM makes it easy for you to stay in touch with the people who build your business. CONTACT SYNC WITH YOUR PHONE & OUTLOOK TASK TRACKS FOR BUYERS, SELLERS AND CLIENT NURTURING DAILY REMINDERS KEEP YOU FOCUSED CLIENT BIRTHDAY REMINDERS AUTOMATED, PERSONAL MONTHLY MARKET SNAPSHOT MONITOR YOUR DEAL FLOW WITH MLS INTEGRATION TRACK YOUR PIPELINE GCI GOALS


Interactive CMA Presentation Builder Moxi Present gives you the power to take your audience on a journey. Build a personal presentation with data that is updated in real-time. The possibilities are endless: seller market analysis, buyer tours, open house guides and neighborhood insights. PRE-BUILT BHHS CHICAGO PRESENTATIONS ADD YOUR OWN CUSTOM PAGES CREATE YOUR OWN TEMPLATES EMBED VIDEO AND WEBPAGES MOBILE-READY DIGITAL DISPLAY ACCURATE, UPDATED MLS DATA BUYSIDE INTEGRATION WITH LIVE BUYER DATA

Berkshire Hathaway HomeServices Chicago



Full-Powered Agent Website & App Not all brokerage-provided agent websites are the same. Berkshire Hathaway Homeservices Chicago gives you a no-holds-barred agent site and your own personal HomeSnap app. Customize the look with hundreds of templates Add your own pages Support your agent brand Ready-to-use widgets Mortgage calculator

WORKS SEAMLESSLY WITH LEAD GENERATION TOOLS:

IDX property search

Moxi Neighborhood News

Featured listings & recent sales

Your HomeSnap App

All leads go to you

Buyside Find Your Home’s Value

Berkshire Hathaway HomeServices Chicago



BHHS RESource Center The BHHS RESource Center brings the power of the network to your desktop. NETWORKING GROUP CHATS MARKETING RESOURCE ECARDS MOBILE ADVERTISING SOCIAL MEDIA RESOURCE VIDEOCAST BY SOCIALBOOST AWARDS TRACKING LEARNING CALENDAR & EVENTS BUYSIDE BUYER MATCH

Berkshire Hathaway HomeServices Chicago


Target Marketing & Farming COLE RESOURCE HOMEOWNER LISTS Cole Resource simplifies homeowner list creation so you can target the right prospects for farming, listing promotion and more. Cole Resource is your ticket to hyper local homeowner data that pinpoints the right prospects in exactly the right area. Provided at no cost to BHHS Chicago agents. RSP AUTOMATED FARMING MAILINGS RSP automated farming is the easy way to consistently mail targeted market reports. Exclusive targeted neighborhoods with the best potential ROI are an effective way to focus your direct marketing budget. Track your pipeline GCI goals


Canva Design App Build stunning pieces in minutes with the Canva app. Use Canva’s dragand-drop feature and layouts to design and share social posts and stories. Thousands of templates, a BHHS brand library and easy-to-use animation will inspire your creativity. Provided at no cost to BHHS Chicago agents. PROMOTE YOUR BRAND

THOUSANDS OF TEMPLATES

EASY ANIMATIONS

PHOTO BACKGROUND REMOVAL

IMPORT PHOTOS & VIDEO

HOLIDAY POSTS

ADD TEXT AND PHOTO EFFECTS

PROPERTY MARKETING


Business Essentials Walk into any presentation with conf idence and impressive marketing materials. Our offices are fully stocked with printed that make you look polished and professional. MOO BUSINESS CARDS BRAND BOOK LUXURY COLLECTION BOOK STATIONERY & NOTECARDS BRANDED TOTES UNIBIND PERFECT BOUND PRESENTATIONS TRACK YOUR PIPELINE GCI GOALS

Berkshire Hathaway HomeServices Chicago


Digital & Mobile Ads Your sphere is on screen, and Berkshire Hathway HomeServices Chicago’s mobile and digital advertising platforms help you reach them where they are. Get great rates and services on solutions for mobile, web and social ads, created for busy real estate agents. ADWERX WEB & SOCIAL ADS HOMESNAP AUTOMATED LISTED & SOLD ADS BOOST BY HOMESPOTTER CHALK DIGITAL IN-APP MOBILE ADS

Berkshire Hathaway HomeServices Chicago



Global Brand Reach The world is a big place and our global listing syndication, content strategy and extensive public relations work builds brand awareness around the globe. Our integrated multi-media marketing program with the The Wall Street Journal and Mansion Global creates synergy for our properties with multi in-depth listing feature videos and industry think pieces. MANSION GLOBAL WALL STREET JOURNAL FINANCIAL TIMES JUWAI WECHAT PROPGOLUXURY.COM

Berkshire Hathaway HomeServices Chicago



Local Brand Advertising The Berkshire Hathaway HomeServices Chicago advertising opens doors for business and amplifies your marketing. Our ads are seen as consumers move about on neighborhood and digital billboards and at train stations. Influential placements in high-profile glossy magazines and on sought-after local business news sites connects with engaged and brand-savvy consumers.

Berkshire Hathaway HomeServices Chicago



Telling Our Story (PR) Our in-house PR team generates millions of media impressions each month with editorial placements for our agents, our company and our properties in local and national outlets. We have terrific relationships with local reporters and real estate writers, as well as national connections with prestigious business and real estate publications like the Wall Street Journal. Our properties are regularly featured in Crain’s Chicago Business, the Chicago Tribune and Modern Luxury publications. And, our team is always on the lookout for ways to share our listings with new publications and audiences.

Berkshire Hathaway HomeServices Chicago



Berkshire Hathaway Halo Effect

68.2% INDUSTRY SHARE OF VOICE Industry Share of Voice - Berkshire Hathaway HomeServices with Warren Buffett and Berkshire Hathaway Inc. Source: Jan 1 - Dec 31, 2021. *SOV data combines Berkshire Hathaway HomeServices, Warren Buffett and Berkshire Hathaway Inc and is powered by Meltwater.com. Meltwater.com is a media monitoring and business intelligence software company.

Berkshire Hathaway HomeServices Chicago





Listing & Marketing Berkshire Hathaway HomeServices Chicago makes it easy for you to win listings and market your properties. Our comprehensive program is an artful blend of automated global and local advertising exposure and professional marketing pieces. Our easy-to-use digital platforms allow you tell a unique story for each property by creating pieces in minutes. INTOUCH & PLN PRE MARKET EXPOSURE COMPLEMENTARY BROCHURES & YARD SIGN INSTALLATION DIGITAL & WEB, BERKSHIREHATHAWAYHS.COM GLOBAL WEBSITE DAILY HOTSHEETS & WEEKLY OPEN HOUSE GUIDE ADWERX JUST LISTED ADS BHHSCHICAGO.COM PROPERTY PAGE PHOTOS, VIDEOS & FLOORPLANS SOCIAL READY: CANVA, VIDEOCAST, YOUTUBE DIRECT MARKETING PLATFORMS METRICS & LISTING REPORTS SHOWINGTIME, SPACIO SYSTEMS LUXURY & NEW CONSTRUCTION

Berkshire Hathaway HomeServices Chicago


Pre-market Broker Advertising During the critical days before the listing is on the market, Berkshire Hathaway HomeServices Chicago publicizes your property to the broker community, a key audience for new listings. Our InTouch Agent app gives BHHS Chicago brokers exclusive access to First Look properties. BHHSChicago.com Coming Soon properties exclusively display our MRED’s PLN listings. These are also fed to the ZenList broker network.

Berkshire Hathaway HomeServices Chicago


Complementary Brochures & Yard Signs For each listing, we automatically create a full-color four-page brochure for you. Our offices are equipped with high-speed copiers and skilled staff, so there’s no downtime for you. Yard signs are professionally installed at no cost to you. Personal sign panels and custom riders can be added to enhance the visual communication for your property.



Global Digital Advertising Real estate search starts online and our digital web advertising reaches buyers around the world within minutes of going live. Real estate hubs, news and media sites, and a vast brokerage network and niche real estate sites put your listings on the screens of mobile and global buyers. We go above and beyond with enhanced property data feeds to the most popular real estate destinations with hand-crafted copy, high-res photos and video links. BHHS.COM Eight languages and 45 currencies make our site a global destination for 32 million property seekers each year. Across the country and around the world, buyers trust the Berkshire Hathaway HomeServices name for real estate quality.

Berkshire Hathaway HomeServices Chicago


42


BHHSChicago.com Property Pages BHHSChicago.com property pages connect buyers with compelling information and beautiful listing photography. Most importantly, they connect buyers with you, the listing agent. Complete property information, school insight and neighborhood information gives potential buyers everything needed to take the next step. LISTING AGENT CONTACT SCHEDULE A SHOWING SAVE & SOCIAL SHARING PHOTOS, FLOORPLANS, VIDEO, VIRTUAL & 3D TOURS FEATURES & ROOM DIMENSIONS PARKING, TAXES, ASSESSMENTS LISTING HISTORY & NEARBY SALES LIVEBY COMMUNITY INSIGHTS SCHOOLS & RATINGS INTERACTIVE PAYMENT CALCULATOR

Berkshire Hathaway HomeServices Chicago


Daily Hotsheets & Weekly Open House Guides Hotsheets promote new listings, new PLN listings and price changes early each morning to the entire BHHS Chicago broker network. We create broad exposure for sellers at these critical marketing moments, and timely updates for agents working with eager buyers. Friday afternoon Open House lists are a marketing boost for sellers, maximizing interest in open house events. City, Suburban and Harbor Country editions help agents map out a weekend viewing strategy for buyers.


CHALK Digital Just Listed Ads We make digital advertising brilliantly simple. ADS ARE AUTOMATICALLY CREATED FOR NEW RESIDENTIAL LISTINGS SHOW TO POTENTIAL HOMEBUYERS IN A 15 MILE RADIUS FOR ONE WEEK DISPLAYED ON PREMIUM WEBSITES, SOCIAL MEDIA AND MOBILE APPS RETARGETS VISITORS TO KEEP YOUR HOME IN FRONT OF INTERESTED BUYERS Berkshire Hathaway HomeServices Automated Listing Program powered by CHALK combines the network’s existing marketing platform with CHALK’s innovative technology to automate digital branding and listing ads.

Berkshire Hathaway HomeServices Chicago



Photos, Videos & Floorplans Packages Stunning photography and videos capture the imagination, enticing buyers to fall in love with homes. Drone videos and 3D tours set you apart from other listing agents. BHHS Chicago has negotiated preferred rates and packages with VHT, VisHomes, Doola and videographers for all of your photography, floorplan and multimedia needs.

Berkshire Hathaway HomeServices Chicago


eCards & XpressDocs Send beautiful eCards in minutes. The BHHS Marketing RESource Center makes it easy to build stunning email promotions, using a vast template library. Property database integration puts photos and listing remarks at your fingertips, saving time and hassle. Use your database, our built-in lists or build a specific audience list with Cole Resources. Direct mail reaches a targeted audience in a tangible way. Through XpressDocs you can create professionally printed materials that can be delivered as early as tomorrow. The integrated platform includes consumer lists and USPS mailing service.


Canva, VideoCast & YouTube A social strategy for your listing is a must! BHHS Chicago agents get access to market-leading platforms, at no cost, to create compelling content. CANVA Use Canva’s drag-and-drop feature and layouts to design and share posts and stories. Thousands of templates, a BHHS brand library and easy-to-use animation will inspire your creativity. VIDEOCAST BY SOCIAL BOOST Build from the ground up to maximize Instagram engagement, the VideoBoost platform lets you produce and publish branded, professional video content. YOUTUBE A photo slideshow video for your listing is automatically created and published on our company YouTube channel.

Berkshire Hathaway HomeServices Chicago


$939,000 ACTV - 11225560 View Web detail Listed: 9/21/21

James F. Kramer 312-475-4543 jkramer@bhhschicago.com Last 7 days 1/10/22 - 1/16/22

Web traffic — Jan 10 - Jan 16, 2022

Last 30 days 12/18/21 - 1/16/22

Cumulative 9/21/21 - 1/16/22

Most popular real estate sites Realtor.com

Zillow.com

Trulia.com

BHHSChicago.com

Homes.com

detail

24

78

505

search

748

2,712

22,375

detail search detail search

118

516

1,817

1,633

5,922

33,642

22

71

208

5,991

13,866

32,025

detail

4

15

75

search

34

210

457

detail search

8

12

16

102

202

384

Berkshire Hathaway HomeServices Chicago listings can be viewed on hundreds of websites; this report highlights activity on the Berkshire Hathaway HomeServices Chicago Web platform along with the most popular sites for national real estate search. Facebook ad data available 6/1/20 and after.


Metrics & Listing Reports Keep sellers informed with our suite of automated listing reports. Ongoing communication is key to successful relationships and our reports provide valuable feedback and metrics. ADWERX METRICS During the first week your listing is live, you and your seller get a daily download of ad views and ad clicks across web and social sites. EDGE WEB TRAFFIC REPORTS A snapshot of your listing activity for the most popular real estate destinations is delivered to you weekly. Opt-in your seller to automatically share traffic data. SELLER ACTIVITY REPORT A weekly survey of nearby market activity and search results on the BHHS.com global site can be delivered to your sellers automatically.

Berkshire Hathaway HomeServices Chicago



Showing & Open House Apps SHOWINGTIME BHHS Chicago agents and offices use this efficient system to schedule and confirm showing requests, generate more feedback on listings and improve communications management. MLS integration provides information about agents requesting showings along with the most current listing information. SPACIO OPEN HOUSE SIGN-IN The Spacio app makes it easy to gather visitor information and automate followup with prospective buyers. Built-in reporting makes it easy to share open house activity with your sellers. And integration with the Moxi CRM seamlessly adds new contacts to your sphere to stay in touch. Spacio even works for nonlisting agents who are hosting open houses for other listing agents.

Berkshire Hathaway HomeServices Chicago



Luxury & New Construction Our specialty marketing programs help you go beyond traditional residential listings. When you have a unique opportunity that requires a special marketing approach, we’re here to help. LUXURY COLLECTION The Berkshire Hathaway HomeServices luxury marketing program caters to an elite audience of upper bracket buyers and sellers. Luxury Collection provides you with exceptional service, strategic advertising and stunning marketing pieces. NEW CONSTRUCTION No two new construction projects are alike. To create an impressive pitch for projects of any size at any stage, our marketing team works beside you to understand the developer needs, target market and to define your unique value proposition.

Berkshire Hathaway HomeServices Chicago



Luxury Marketing Team As one of the only firms with a dedicated Luxury Marketing Team, we deliver outstanding support for you and your properties. The Luxury Collection program is specifically designed to help you succeed in this competitive market. LISTING PRESENTATION CONSULTATION CUSTOM PROPOSALS TAILORED MEDIA PLANS COPYWRITING & GRAPHIC DESIGN DIGITAL & SOCIAL MEDIA STRATEGY IMPRESSIVE PRESENTATION MATERIALS

Berkshire Hathaway HomeServices Chicago



Luxury Collection Marketing EFFORTLESS LUXURY Provided at no cost to you for qualifying properties Expanded global digital advertising including WSJ.com, LuxuryRealEstate.com, Financial Times, Robb Report and Juwai Luxury Collection Digital Magazine Luxury Collection yard sign & marketing templates ELITE UPGRADE Exceptional marketing pieces and expanded advertising Custom 18-24 page brochure Wall Street Journal & glossy print advertising including Architectural Digest, CS Magazine, Forest & Bluff, Sheridan Road and Hinsdale Living Magazine PR pitches & social media posts

Berkshire Hathaway HomeServices Chicago


I S S U E 4 3 | M AY/ J U N E 2 0 2 2


Luxury Collection Magazine Our monthly digital magazine features Chicagoland’s finest residences presently offered for sale by Berkshire Hathaway HomeServices Chicago brokers. Luxury Collection Magazine is extensively promoted through prestige media, to the brokerage community, and through our own social networks. SHOWCASED ON THE BHHSCHICAGO.COM HOME PAGE FEATURED IN ALL BHHS CHICAGO LUXURY COLLECTION PRINT ADS MODERN LUXURY SUBSCRIBERS OF CHICAGO SOCIAL, NORTH SHORE AND INTERIORS MAGAZINES MONTHLY ECARD DISTRIBUTED TO 5000 OF CHICAGO’S TOP BROKERS LUXURYCOLLECTIONMAG.COM

Berkshire Hathaway HomeServices Chicago



Berkshire Hathaway HomeServices Chicago



Achieve Berkshire Hathaway HomeServices Chicago supports your professional development and learning throughout your career. We offer connection, support, recognition and a winning combination of programs developed in-house in combination with proven systems from the best educators in the industry. DIVERSITY MATTERS PRE-LICENSE, POST-LICENSE, CONTINUING EDUCATION LAUNCH NEW AGENT SUCCESS PROGRAM SKILL-BASED SALES WORKSHOPS ON DEMAND VIDEOS & CONVENIENT WEBINARS GUEST SPEAKERS, TOWN HALLS & BOOK GROUPS BHHS NATIONAL AWARDS & CONVENTION MEDIA & INDUSTRY AWARDS

Berkshire Hathaway HomeServices Chicago



Diversity Matters Diversity is our strength, both locally and globally. Through service to our communities, dedication to education, engagement with organizations, and commitment to the Fair Housing Act, we empower people and families to achieve their dreams of homeownership and we empower our agents and employees to build a career with unlimited possibilities. We know that it will take many of us to make real progress. We are proud to support real estate industry groups locally and nationally that are doing the important work of making our profession more inclusive and supportive for marginalized people.

Berkshire Hathaway HomeServices Chicago


BROKER PRE-LICENSING

LEASING AGENT PRE-LICENSING Leasing students can begin working right away by joining our LIve Here Leasing Division with a 45 day sponsorship.


Pre-License School There’s no better place to begin your broker or leasing real estate career. Our Pre-license program offers a variety of learning options to suit your needs. Self-study and classroom training options are available through our education partner, Real Estate Institute. The broker course can be completed in as little as two weeks, and the leasing course can be completed in as little as two days.

Berkshire Hathaway HomeServices Chicago


Continuing Education We’ve simplified CE. Convenient classes are offered at discounted rates for Berkshire Hathaway HomeServices Chicago agents. And our Agent Development team tracks your progress so you don’t miss an important deadline. 12 HOUR BROKER CE, ONLINE OR CLASSROOM + SELF STUDY 4 Hour Core 8 Hour Electives, includes NAR Code of Ethics training + Sexual Harassment Prevention training required in IL 24 HOUR MANAGING BROKER CE, ONLINE 12 Hour Broker curriculum 12 Hour Broker Management curriculum 8 HOUR LEASING CE, ONLINE Includes Sexual Harassment Prevention Training

Berkshire Hathaway HomeServices Chicago


Launch New Agent Classes Developed in-house, specifically for our market, Launch prepares newly licensed agents for the first steps of their career, and provides experienced agents with a comprehensive refresher. Weekly classroom-style sessions maximize learning through agent interaction and discussion, taught by brokers with real world experience.

2022 CALENDAR 1/7/22

Grow Your Business

1/14/22

Sellers and Pricing

1/21/22

Buyers and Contracts

1/28/22

Landlords and Tenants

2/4/22

Building Your Homeownership Team

2/11/22

A/I to Close

2/18/22

Grow Your Business

2/25/22

Sellers and Pricing

3/4/22

Buyers and Contracts

3/11/22

Landlords and Tenants

3/18/22

Building Your Homeownership Team

3/25/22

A/I to Close

4/1/22

Grow Your Business

4/8/22

Sellers and Pricing

4/15/22

Good Friday. No Ascend Class.

4/22/22

Buyers and Contracts

4/29/22

Landlords and Tenants



Transform Coaching Created in house by Joe Stacy, Transform Agent Coaching is designed to catapult successful agents to the next level in their business. The 12-week program is offered by invitation, and takes a holistic approach to setting and achieving business growth and wellness goals. Agents learn to think like business leaders and built-in accountability and peer support help ensure that they succeed. If you want to run your business like the CEO you are and if you want to experience the predictable benefits of a consistent pipeline resulting in a life with a true balance of work and play, it’s time for you to TRANSFORM! -2021 Transform Graduate

Berkshire Hathaway HomeServices Chicago


Training, On Your Timeline Watch any of our training videos on-demand at your convenience, or attend one of our live training webinars from anywhere your business takes you. Each month you’ll have opportunities to learn about new or new-to-you marketing tools and programs, attend a sales workshop to grow your business or discuss a great book with Diane Glass. Still need more help? Schedule a one-on-one meeting with your managing broker or office marketing coordinator.

APRIL

Berkshire Hathaway HomeServices Chicago

MON

TUES

WED

THUR

FRI Ascend 9:00 AM

1

Ascend 9:00 AM

8

TBD

4

6

5

Spacio 10:00 AM, 1:00 PM

Sales Workshop 1:00 PM

11

Be a Next Level Buyers Agent, West Region In Person or Zoom

QuickBuy 2:00 PM

7

Sellers & Pricing

iBuyer Solution

The Paperless Open House

13

12

BHHS Global 12:00 PM

QuickBuy 2:00 PM

15

14

iBuyer Solution

Katie Lance: Canva Basics for Real Estate Pros

Town Hall, People & Ideas 1:00 PM Meet Relo Leaders Luke Mutter and Debbie Tapper

18

20

19

Spacio 10:00 AM, 1:00 PM

QuickBuy 2:00 PM

21

iBuyer Solution

The Paperless Open House

Ascend 9:00 AM

22

Buyers & Contracts

Sales Workshop 1:00 PM Be a Next Level Buyers Agent, City Region In Person or Zoom

25

Spacio 10:00 AM, 1:00 PM

27

26

QuickBuy 2:00 PM iBuyer Solution

The Paperless Open House

28

Ascend 9:00 AM

29

Landlords & Tenants

Sales Workshop 1:00 PM Be a Next Level Buyers Agent, North Region In Person or Zoom

2022 03.28.22

Transaction Tools

Marketing Webinar

Coaching

ElevateU

Town Hall

Book Group

BHHS Global Session

Agent Benefits

See Cabernet Corner for more events & registration.


Big Ideas to Inspire You Get inspired by Katie Lance and Matthew Ferrara, get insight from NAR economists and Zelman analysts, and read books hand-selected to help your wellness journey and your business growth. We bring the best minds in real estate to special speaker events held locally and nationally for our agents and employees. Our Town Halls keep you informed and up to date about what’s happening in our business and at Berkshire Hathaway HomeServices Chicago, Fort Dearborn Title, Prosperity Home Mortgage and HomeServices Insurance.

2022 BHHS Sales Convention speakers include Maggie Cook, Jade Simmons, Matthew Ferrara and Katie Lance



BHHS Sales Convention This is THE Berkshire Hathaway HomeServices event of the year. Network with thousands of BHHS agents from across the nation and around the globe. Celebrate your awards achievements and kick back at the fantastic REVEL theme party. Be invigorated by world-renowned keynote speakers. Expand your knowledge base with university sessions about relationship-building, mindset, productivity and all facets of our industry. And finally, enjoy a concert to benefit the Sunshine Kids from legendary performers like Lenny Kravitz, John Legend, and Gwen Stefani.

Berkshire Hathaway HomeServices Chicago



Events & Experiences BHHS SUMMIT CONFERENCE Agents who have achieved a Leading Edge Award status or above are invited to an annual destination event. This intimate gathering offers terrific networking opportunities with BHHS leaders and top performing agents BEST OF THE BEST Our top performing agents can relax and unwind with their BHHS Chicago peers at our annual Best of the Best experience.

Berkshire Hathaway HomeServices Chicago



Celebrating You We love sharing your success and shouting it from the rooftops. Our robust awards program recognizes your achievments each month. And we work closely with media and industry awards programs to shine a spotlight on our agents. MONTHLY OFFICE SALES LEADERS MILLION DOLLAR AND MULTI MILLION DOLLAR AGENTS QUARTERLY BHHS TOP AGENTS & OFFICES MONTHLY LENDING, TITLE AND INSURANCE RECOGNITION ANNUAL BHHS SALES AWARDS CRAIN’S MOST NOTABLE REAL ESTATE AGENTS CHICAGO MAGAZINE TOP REAL ESTATE AGENTS CHICAGO AGENT MAGAZINE WHO’S WHO CHICAGO AGENT MAGAZINE AGENT’S CHOICE REAL TRENDS TOP 1000 AGENTS

Berkshire Hathaway HomeServices Chicago



Berkshire Hathaway HomeServices Chicago



Succeed A smart managing broker, a supportive admin team and helpful colleagues are only some of the reasons you’ll love being in your branch office. Each location offers client meeting space, and is fully equipped with technology and amenities to keep your business moving. CONCIERGE AGENT ONBOARDING SYSTEM CONVENIENT, FULL SERVICE BRANCH OFFICES PRINTERS, SCANNERS & COPIERS IT SUPPORT TEAM PROFESSIONAL MEETING SPACE SECURE, HIGH SPEED WIFI KEYLESS ENTRY*

Berkshire Hathaway HomeServices Chicago

*Where available



Seamless Agent Onboarding You first day at BHHS Chicago begins with a personal welcome session, focused on the most important things to keep your business moving. Department of People + Culture Directors Debbie Tapper and Corinne Caraher are your guides for a seamless transition program with our own LaunchPad system. Our IT team is ready and waiting to set up your phone and devices and connect you to our networks, printers and critical business applications. Our branch office administrators and marketing coordinators work hand-inhand with our home office team to so that everything goes smoothly for you as you move into your new office home.

Berkshire Hathaway HomeServices Chicago


Agent Productivity Center Our exclusive Cabernet Corner Agent Productivity Hub connects you to everything from anywhere. Single sign on to business systems, documents, training videos and timely information are conveniently available at your fingertips, optimized for mobile devices.

Berkshire Hathaway HomeServices Chicago


Technology & Cyber Security Dependable and secure communication is the backbone of our business. Our Microsoft Office 365 enterprise suite offers the highest levels of reliability and security for mobile and desktop use. Sophisticated spam detection and continuous monitoring for phishing activity are part of our strategy to protect clients and agents from cyber theft. Offline, our IT team works closely with our Legal Department and our partners at Fort Dearborn Title to educate agents about preventing wire fraud.

Berkshire Hathaway HomeServices Chicago


A TOP WORKPLACE IN CHICAGO Ranked in the top 3 large companies for 2019, 2020 and 2021.


We are real estate agents at the pinnacle of our profession; professional staff prepared for anything; leaders who measure success by the amount of people we help, not the amount of homes we sell.

Berkshire Hathaway HomeServices Chicago



Discount Programs Berkshire Hathaway HomeServices agents get discounts on products and services for business, travel and more. Our Preferred Vendor Alliance program leverages the purchasing power of our agent network to bring you preferred rates. Along with savings on wireless service and devices, our agents get discounts on marketing and advertising platforms. Search the most current rates and programs in the BHHS RESource Center.

Berkshire Hathaway HomeServices Chicago


OUR VISION: Guided by the Berkshire Hathaway principles of trust, integrity, stability and longevity, we empower people to achieve their dreams.


Berkshire Hathaway HomeServices conveys what all consumers seek: trust, solid advice, business acumen and most of all, results… And this is what we deliver. GINO BLEFARI Chairman, Berkshire Hathaway HomeSerivces

Berkshire Hathaway HomeServices Chicago





Grow The Berkshire Hathaway HomeServices brand and relationships open doors for our brokers to new business opportunities. We put the power of national networks, alliances, local business relationships and expert online lead generation to work for you. NATIONAL & LOCAL BROKER-TO-BROKER REFERRALS RELOCATION RELATIONSHIPS WEBSITE AND MOBILE ELEADS INTOUCH AGENT APP DAILY EXPIRED AND FSBO LISTS OPCITY, OJO LABS

Berkshire Hathaway HomeServices Chicago



Partnership for Growth Our people are the heart of our business, and play a key role in our continued growth. The Partnership for Growth recruitment incentive plan offers financial rewards for helping our Managing Brokers identify and recruit quality agents who share our passion for real estate and commitment to excellence. Help recruit an Agent to Berkshire Hathaway HomeServices Chicago and the company will pay you 5% of that Recruited Agent’s closed Adjusted Gross Commission Income for the first year, 3% for the second year, and 1% for the third year of their affiliation as long as both remain affiliated with our company.

Berkshire Hathaway HomeServices Chicago



Broker-to-Broker Referrals As a member of the Berkshire Hathaway HomeServices network, we are part of a powerful international association of real estate companies. This network brings business opportunities to us from brokers across the nation and around the globe. RELOCATION As part of some of the world’s largest relocation networks, we build and maintain relationships with Fortune 500 companies and leading employers in the Chicago metropolitan region. Our dedicated in-house relocation team facilitates business referred from national connections and creates local opportunities. Across the U.S. and in more than 147 countries, companies rely on HomeServices Relocation, a full-service relocation management company, to move employees and their families. HSR manages group moves, and designs e relocation management solutions for more than 185 client companies worldwide. This business is done through their national network of relocation associates and brokers in companies including Berkshire Hathaway HomeServices Chicago.

Berkshire Hathaway HomeServices Chicago


Pay-at-Close Lead Programs Agents seeking a jump start to their business can easily work with lead generation platforms who offer prospect introductions with no upfront agent investment. Berkshire Hathaway HomeServices Chicago has agreements in place with leading providers to send business to our agents. Our accounting team helps facilitate payment when your lead closes, reducing paperwork hassles for you.

Berkshire Hathaway HomeServices Chicago


In-House Lead Opportunties ETEAM Agents on our eTeam have access to inbound website leads and companygenerated business from many high quality online destinations such as the BHHS.com global website, LuxuryRealEstate.com, Zillow and Home.com. INTOUCH AGENT APP Brokers use our own InTouch mobile app to connect and share information instantly. This exclusive tool provides a wealth of premarket property information, open house broker needs and more. FSBO & EXPIRED DAILY LISTS Daily hotsheets of expired and FSBO properties is a boost to your prospecting efforts. You’ll get accurate data that can easily be printed or exported into Excel.

Berkshire Hathaway HomeServices Chicago



QuickBuy® iBuyer Solution The QuickBuy® solutions offered by Berkshire Hathaway HomeServices Chicago give sellers more options, while keeping the listing with you. Through our partner, sellers have access to a range of iBuyer solutions that provide flexibility and certainty. QUICKBUY IMMEDIATE OFFER is an immediate, guaranteed offer and can close in a little as 21 days. After closing, the home is relisted with you and the inventory property is managed by our Relocation team. QUICKBUY LOCK lets sellers lock in an offer for up to 150 days while you market the home. QUICKBUY LEASEBACK offers seller the proceeds of their home sale and the convenience of more time to find or renovate a new home.

Berkshire Hathaway HomeServices Chicago





Being Good Neighbors The powerful impact that we have together is insurmountable. Donation drives for food pantries in our communities, adopting a Little City home, packing meals at Feed My Starving Children and our annual Toys for Tots drive are just a few of the ways our agents and employees use their time and talents to serve others. As good neighbors, we believe in giving back to the communities we serve. Our Kindness Foundation was established as the charitable arm of our company. Through fundraising and local volunteer work, we strive to improve the quality of life for all. And since our non-profit was founded, we’ve granted more than half a million dollars to organizations like The Sunshine Kids and Chicagoland Habitat for Humanity.

Berkshire Hathaway HomeServices Chicago



The Sunshine Kids Berkshire Hathaway HomeServices has embraced the Sunshine Kids™ Foundation as its national charitable benefactor, raising over $2M each year. Sunshine Kids is committed to providing positive group activities and emotional support for children with cancer. With our help, the positive group activities and emotional support helping them do what kids are supposed to do – have fun and celebrate life. The foundation provides a variety of free programs and events for kids receiving cancer treatments. BHHS Chicago hosts their Chicago Teen Getaway Trips, Cubs outings and special events at Lurie Children’s Hospital.

Berkshire Hathaway HomeServices Chicago



Habitat for Humanity Chicagoland’s Habitat for Humanity builds homes and strengthens communities through homeownership. Eight affiliates across six counties build strength, stability and self-reliance through shelter. We believe that making homeownership accessible for more families is our responsibility as real estate professionals, and we’re proud to support this with grants and home building volunteer days.

Berkshire Hathaway HomeServices Chicago



In 2021, Our Branch Offices and Agents Supported: TOYS FOR TOTS

WINGS

HABITAT FOR HUMANITY

DOWNERS GROVE AREA FISH PANTRY

SUNSHINE KIDS

A.D.O.P.T. PET SHELTER

LAKEVIEW FOOD PANTRY

THE AMERICAN LEGION POST 1941

CHICAGO PARK DISTRICT

LOCAL PARK RIDGE RESTAURANTS

OPEN BOOKS

PARK RIDGE FIRST RESPONDERS

SEWARD ELEMENTARY SCHOOL

SHARE YOUR SOLES

CAWC WOMEN AND CHILDREN’S SHELTER

LITTLE CITY WISE GUYS AND PARKER BOYS

HUMBLE DESIGN

RIVER VALLEY SENIOR CENTER’S MEALS ON WHEELS

NORTHERN ILLINOIS FOOD BANK GREATER CHICAGO FOOD DEPOSITORY LAKE VILLA, AVON, LIBERTYVILLE, GRANT AND WARREN TOWNSHIPS

NORTHFIELD FOOD PANTRY PROJECT LINUS EVANSTON LIGHTHOUSE BEACH

ST. JOSEPH’S FOOD PANTRY

CONNECTIONS FOR THE HOMELESS

ALMOST HOME

FOREST PARK FOOD PANTRY

GLEN ELLYN/WHEATON ELEMENTARY SCHOOL DISTRICT

SARAH’S INN

Berkshire Hathaway HomeServices Chicago



At the very core of Berkshire Hathaway HomeServices’ value is the focus our real estate trusted advisors place on the needs of clients, this focus makes our network Real Estate’s Forever Brand. CHRISTY BUDNICK CEO, Berkshire Hathaway HomeServices

Berkshire Hathaway HomeServices Chicago


Here, you are not one of many, you are one of us. ~ Diane Glass

Berkshire Hathaway HomeServices Chicago ©2022 BHH Affiliates, LLC. An independently owned and operated franchisee of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate.


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