International
By Leslie Levy August, Director, boomerang carnets UK
C
lichés like “thinking outside the box” can get tiresome. But when that cliché results in increased Chamber revenue, positive public relations and growth opportunities, they are anything but tiresome.
CustomerFocused Innovation Focuses Attention on Liverpool 22
“Thinking outside the box” is just what the Liverpool Chamber did 3 years ago when they entered into a partnership with U.S.headquartered company, boomerang carnets. In a bold effort to expand their international services, the Chamber joined with boomerang carnets UK and put the Chamber on the national map for ATA Carnet issuance. The number of ATA Carnets issued went from under 50 annually to more than 1,600 in 2018. Those new clients come from all over the U.K. to benefit from the service, price and expertise that the Chamber now offers to ATA Carnet customers.
U.K. organizations travelling internationally and wanting to use an ATA Carnet now see Liverpool as the place where automation and innovation made it easier, faster and cheaper to do so. These organizations range from television networks, film and video production companies,
universities, manufacturers, multi-national corporations and major music acts that tour. This small act of creativity and innovation by the Liverpool Chamber has given Liverpool national recognition.
The improvements in ATA Carnet efficiency, process and pricing for Chamber members and non-members result in frequent word-ofmouth referrals to the Chamber and have even reached the International Chamber of Commerce’s ATA Carnet governing body. While the London Chamber of Commerce is the U.K. national guaranteeing association, Liverpool is exceeding all growth expectations for ATA Carnets.
Amidst the uncertainty of Brexit, the ATA Carnet services provided through Liverpool will continue to provide the necessary protection for exporters to ship their items to the EU27.
No one change or innovation will change a city’s reputation. However, we believe that the innovative and forwardthinking attitudes of the Liverpool Chamber’s international team is one more reason to invest in or do business with Liverpool companies.
“The improvements in ATA Carnet efficiency, process and pricing for Chamber members and nonmembers result in frequent word-of-mouth referrals”