Sales Club: Changing the way the region perceives sales

In an increasingly competitive world with buyer choice and information overload, selling has never been tougher or more essential. That’s why Sales Club, a quarterly sales training event in partnership the West Cheshire & North Wales Chamber of Commerce, is helping local businesses level up their sales skills in a practical, real-world way.

Whether you’re a solo entrepreneur trying to win your first big client, or part of an established sales team looking for fresh energy and ideas, Sales Club offers a supportive space to learn, reflect, and improve hopefully without the jargon, ego, or pressure!

The idea for Sales Club was sparked by a simple realisation: too many businesses are great at what they do, but struggle to sell it. As a sales leader and sales trainer working across a range of sectors, I kept seeing the same thing — talented professionals with the potential to grow, but lacking confidence, structure, or upto-date skills in selling.

Rather than offer one-off training or generic workshops, I wanted to create something ongoing and accessible — a place where local businesses could not only sharpen their skills and network but also build a community of like-minded people all facing the same challenges. With the Chamber’s support and after a few conversations, Sales Club was born and about to enter its 3rd year!

So, what is Sales Club?

Every quarter, Chamber members from across the region come together for a 3-hour session focused on a specific aspect of selling. Each session blends practical tools with group discussion and reflection and gives the attendees an opportunity to network with other professionals.

Topics have ranged from handling objections and value-based selling to pipeline management, follow-up strategies, and understanding buyer psychology. Every session is built to be hands-on, interactive, and full of actionable takeaways you can apply the very next day.

There’s no “death by PowerPoint” here (hopefully!) just honest, open conversations about what works, what doesn’t, and how to get better. And because it’s a recurring event, attendees get to track their own progress over time, building both skill and confidence.

The feedback so far has been overwhelmingly positive. Attendees consistently highlight the down-toearth tone, the practical value, and the benefit of learning alongside peers from diverse businesses from across the region. Recently we've encouraged other members such as Rhian Anstey and Richard Dawson to collaborate as guest speakers and we're hoping for more in this next batch of Sales Club

Here’s what some have said:

“As a start-up business, the skills I have gained from sales club have been so valuable in achieving my sales targets and developing important connections”

Rhianne Wray, Managing Director of Type on Data

“The skills, expert knowledge and support I’ve received from Sales Club are just some of the reasons I would recommend attending the sessions” –

Philippa Fairbrother, Satori People Development

Several members have not only seen a tangible uptick in performance but have also formed valuable connections that have led to referrals, collaborations, and even friendships.

Why sales skills matter more than ever Sales isn’t just about persuasion anymore, it’s about trust, clarity, and relevance. In a market where buyers are more informed and more skeptical, the ability to communicate value clearly is a nonnegotiable skill.

Yet, too many professionals still see sales as a “dark art” or something only extroverts can master. Sales Club exists to challenge that. We believe anyone can improve their sales skills and that doing so will transform not just your business, but your confidence and mindset too.

Want in? Here’s how to join us

If you’re a Chamber member looking to grow your sales ability, meet other ambitious professionals, and walk away with tools you can use immediately, Sales Club is for you.

Places are limited to keep sessions focused and interactive. You can find upcoming dates and booking information through the Chamber website or by contacting the team directly.