Selling a Business During a Crisis

B E N C H M A R K I N T E R N AT I O N A L

SELLING A BUSINESS DURING A CRISIS

Benchmark International

SELLING A BUSINESS DURING A CRISIS

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Amid a global crisis such as the COVID-19 pandemic, many business owners might doubt whether to sell their businesses. Such concern will likely centre on whether the company can still show value in an uncertain market, or whether it would be better to wait until after the pandemic to consider proceeding with a sale.

However, at the heart of the decision to sell are intrinsic and extrinsic motivating factors. Examining these can help provide a clear picture of the decision that needs to be made.

INTRINSIC FACTORS

EXTRINSIC REASONS An external motivation for selling a business can be to get as much money out of the sale as possible. In such instances, an owner may want to wait out the crisis before putting the business on the market.

Often, this motivation will be closely linked to an internal concern, so striking a balance is necessary.

Benchmark International

Intrinsic motivations are very personal to the entrepreneur. Some want to sell because they feel they have nothing more to accomplish through their business. Others do so because of a desire to spend time with family, or because they have health issues that prevent them from being as productive as they wish. Even during a pandemic, business owners need to know that their internal reasons are valid.

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To l e a r n m o r e a b o u t t h i s t o p i c , v i s i t t h e Benchmark International blog.