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Techscape V3 July 2014
To add a question just contact us: luke@banda.ie anita@banda.ie @lukereaper @anitamullan1 B&A: +353-1-2057500 Luke: 085-2380080 Anita: 086-875 4344
The Approach ●
A syndicated survey of 1,000 Irish adults aged 16+ on their behaviour and attitudes towards Technology.
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This nationally representative sample is fully quota controlled in terms of gender, age, socio-economic status, and all within region – not just Tech users.
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Interviewing is conducted using a face-to-face CAPI methodology (Computer Aided Personal Interviewing).
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All results are fully grossed to population universes.
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Trended comparisons with Techscape Edition One (June 2012) and Two (July 2013) will also be drawn.
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The next fieldwork dates are as follows:
www.banda.ie
Questionnaire agreement by
Fieldwork
Report
28th July 2014
8th – 18th Aug
Early September 2014
2
What’s included? Segmentation of online users/non users
Rise of Smart TVs and other Devices
Methods of Internet Access (e.g. Tablets, etc.)
Use of Cloud, Apps and wifi
Categories Bought Online
What’s new in Social Media?
Types of Smartphone Apps Used
New Mobile Behaviour (VOD, in-store search, OTT services, etc)
And much more! Remember you can add your own confidential questions. www.banda.ie
3
Fees
Full report fee: €3,100 plus VAT. Extra questions can be added: €790 plus VAT per question
www.banda.ie
4
Contact Us whatever way you want! luke@banda.ie anita@banda.ie @lukereaper @anitamullan1 B&A: +353-1-2057500 Luke: 085-2380080 Anita: 086-8754344
J.5644
B&A Techscape Edition Three 2014 Q.1
Do you ever use the internet nowadays? Yes 1 No 2
Q.2
Which of the following do you currently own or use? READ OUT EACH OPTION IN TURN, ALONG WITH FULL EXPLANATIONS WHERE PROVIDED.
Q.3
ASK Q.3 OF EACH OPTION NOT CURRENTLY OWNED OR USED AT Q.2 And are you likely to buy/begin to use_________(READ OUT OPTION) within the next six months or so? Q.2 Currently own/use YES NO
Q.3 Likely to buy/use YES NO
An iPhone
1
2
1
2
*An Android-enabled phone
1
2
1
2
*Some other type of Smartphone
1
2
1
2
*Internet through a mobile phone
1
2
1
2
Mobile phone Apps
1
2
1
2
An iPad
1
2
1
2
Other tablet
1
2
1
2
Laptop/Mac
1
2
1
2
Desktop PC
1
2
1
2
Smart TV (one which connects directly to broadband and has Apps built in) iPod/Portable MPS Player
1
2
1
2
1
2
1
2
Digital Camera
1
2
1
2
DVD Player/Recorder
1
2
1
2
Blu Ray Player
1
2
1
2
3D Blu Ray Games Console (eg X-Box, Playstations etc.) e-Readers (Kindle, iRiver, Sony Readers, etc.)
1
2
1
2
1
2
1
2
1
2
1
2
*READ OUT DEFINITIONS Definitions: Smartphone: By smartphone we mean a phone with a large colour screen that is able to access the internet, download mobile applications and is possibly touchscreen. Android: Android is the google operating system found on a lot of the new smartphones – Sony Ericsson, HTC, Samsung etc
Mobile internet: By mobile internet we mean accessing the internet from your phone’s browser. This could be done to view operator portals (Vodafone Live, O2 Mobile Internet, Meteor Stuff) or to go directly to some sites on your mobile like RTE, entertainment Ireland and so on. ASK ALL CODE 1 AT Q.1 Q.4 How often do you use the internet nowadays? SHOW CARD Several times a day
1
Roughly every day Several times a week but less than everyday About once a week At least once a month but less than once a week Less than once a month
2
4
Never – do not use the internet
7
3
5 6
Q.5 And how many hours per day do you use the internet?
ASK ALL ONLINE Q1 CODE 1 Q.6 Which of the following, if any, Cloud apps do you use nowadays? SHOW CARD Dropbox Google Drive iCloud Evernote My Flare One Drive Box Mega Cloud None of these
1 2 3 4 5 6 7 8 9
ASK ALL CODE 1 AT Q.1 Q.7 Do you ever buy any products or services online nowadays? Yes No
1 2
ASK ALL WHO BUY PRODUCT/SERVICES ONLINE AT Q.7 Q.8 Do you buy products or services online nowadays from any of the following categories? ASK FOR EACH BOUGHT Q.9 And have you bought ____ (READ OUT OPTION) online via your mobile phone or other internet device like a computer / laptop or both on mobile and computer/laptop etc. SHOW CARD
Clothes / shoes Groceries (non-alcohol) Pharmaceutical drugs/medicines Wine/other alcohol Flights Hotel Bookings Car Hire Bookings Music/film downloads/CD/DVDs/TV shows Computer Games Books/Magazines Furniture Plants Electric goods (including mobile phones) Anything else
Q.8
Q.9
Yes
No
Mobile
Computer
Both
1 1
2 2
1 1
2 2
3 3
1
2
1
2
3
1 1 1 1
2 2 2 2
1 1 1 1
2 2 2 2
3 3 3 3
1
2
1
2
3
1 1 1 1
2 2 2 2
1 1 1 1
2 2 2 2
3 3 3 3
1
2
1
2
3
1
2
1
2
3
ASK ALL ONLINE AT Q.1 Q.10 And which, if any, of the following services do you tend to use or do nowadays online? INTERVIEWER READ OUT EACH ONE Skype TV On Demand (eg RTÉ Player, 4oD etc) Streaming live sports/events over the web Watch TV/video/YouTube content on your mobile/tablet Subscribe to a newspaper/magazine website Stream music (eg Spotify, Google Music, Pandora etc.) Listen to the radio online live or via an App Listen to Podcasts (eg Radio programmes etc.) Bet online Play MMOs (Massive Multi-player online) games (eg World of Warcraft, League of Legendsetc.) Use YouTube Keep track of your fitness/nutrition (e.g. map my run, couch to 5k fitness apps) View the SlideShare site Upload content to the SlideShare site
Yes 1 1 1 1 1 1 1 1 1 1
No 2 2 2 2 2 2 2 2 2 2
1 1
2 2
1 1
2 2
ASK ALL ONLINE AT Q.1 Q.11 Which of the following, if any, do you use nowadays? SHOW CARD Facebook Google+ (Not Google search!) Pinterest Instagram Flickr Tumblr Linkedin Twitter Spotify Snapchat SoundCloud Voxer Foursquare HeyTell Whats App Viber Yo
01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17
IF USE FACEBOOK, TWITTER, LINKEDIN, SNAPCHAT Q.11a About how many times per day on average would you look up/use?...GO ON, BE HONEST! No. of times per day
Snapchat
ASK ALL WITH SMARTPHONE CODES 1, 2, 3 AT Q.1 Q.12 Apart from buying Apps, have you ever bought something online via your Smartphone? Yes No
1 2
ASK ALL SMARTPHONE USERS Q.2 – CODE 1,2, 3. Q.13 Do you do any of the following nowadays? Yes
No
Watch TV on Demand (eg RTE Player; 40D etc.) on your mobile phone
1
2
Use a TV provider App to watch content (e.g. UPC Horizon app, The Skygo App etc.)
1
2
Chat or post on Facebook or twitter while watching TV
1
2
Tweet on Twitter/or watch Tweets about TV programmes while watching them
1
2
Use Apps such as What’s App, Viber etc. on your mobile phone to call or text people
1
2
Use a mobile phone to search for information on a product or price while actually in a store
1
2
Use Google Maps or other GPS App
1
2
New Technology Q.14
In the future, if there was the ability to get a brain implant to improve memory (i.e mental capacity), how interested would you be in availing of this technology? PLEASE RATE YOUR INTERST ON A SCALE OF 1 TO 5 Extremely interested Very interested Fairly interested Not that interested Not at all interested
5 4 3 2 1 Segmentation
Q.15
We are now going to show you some statements about the internet and would like you to tell us to what extent you agree or disagree with each. SHOW CARD
I often create content for uploading online I mainly repost/send on other people’s information I see online, rather than create my own information/stories I only share content which I think is relevant I am only getting into sharing content online I mainly share or post information to advance the causes of others I love to get a reaction when I share content online ie for people to ‘like’ or comment on my post
Posting and sharing information online is my life I share content online (like on LinkedIn) to advance my image/career I only really share information via email I rarely think about what information I post or share online I often post comments on blogs I love finding new ideas online – some of which I share
Neither Somewhat Disagree agree nor Disagree somewhat agree disagree
Strongly agree
Agree
7
6
5
4
3
2
1
7
6
5
4
3
2
1
7
6
5
4
3
2
1
7
6
5
4
3
2
1
7
6
5
4
3
2
1
7
6
5
4
3
2
1
7
6
5
4
3
2
1
7
6
5
4
3
2
1
7
6
5
4
3
2
1
7
6
5
4
3
2
1
7
6
5
4
3
2
1
7
6
5
4
3
2
1
Disagree strongly
I have never posted or shared information online Although I have never posted or shared information online, I would love to do so
7
6
5
4
3
2
1
7
6
5
4
3
2
1