Beck Muñoz
Graphic Design & Illustration
2024 Portfolio
Hello, I’m Beck!
I am a Latina freelance graphic designer and illustrator based in Kansas City, Missouri.
With over three years of professional experience, I specialize in both illustration & branding design.
Nurtured by a childhood passion for art and storytelling, I embarked on a journey to become an illustrator from a young age. My experience as an actress has instilled in me the power of visual storytelling, where every image conveys a narrative and leaves a lasting impression. This ethos is the foundation of my creative process.
Education
2022-2024
A.A.S. Graphic Design
Metropolitan Community College
2013-2015
159credit hours
Stephens College
2010-2013
125 credit hours
Cowley County Community College
2006-2010
High School Diploma
Garden City High
Software
Apple Procreate Adobe Illustrate Adobe InDesign Adobe Photoshop Adobe XD Adobe DreamWeaver
Content
JBS Foods
Tipsy Bard KC
Marcus Corp.
Little Tummies
Big Needs
Illustrations
Character Designs
Soul Monsters: Awaken!
Resume
JBS Foods- Logo Design
Client: JBS Foods- Future Leader ID & Training Program
Services: logo design
JBS Foods- Future Leader ID & Training Program was a commissioned logo project I took on in 2024 for a leading American global food company. The scope was a logo design to be used on official stationary and promotional material for a new program in development for the company. I had to create a logo that was cohesive with the program and the company as a whole.
Final Design
Prototypes
The three logo designs were designed to represent a harmonious blend of creativity, strategic thinking,and adherence to the JBS Foods’ brand identity. Each design encapsulates the core values and objectivesof the Future Leader ID & Training Program, serving as a visual embodiment of its commitment to fostering leadership, growth, and togetherness.
Tipsy Bard KC- Logo Design & Brand Packaging
Client: Tipsy Bard KC
Services: Branding Packaging- logo, business card, brand style guide, website concept, merchandise
Tipsy Bard KC was a commissioned logo project I took on in 2023 for a local business about to break ground and then revised once more this year as they rebranded themselves to ground themselves in the local community by adding ‘KC’ to their name and a dragon to make the logo more ‘adventurous’.
tipsybardkc.com
tipsybardkc@gmail Kansas City, KS | MO Get a Quote for your next adventure Today!
Where
Fantasy Comes to Life
Website Brand Style Guide
Tipsy Bard KC- Logo Process
Concept sketches
“Classic and fantastical, that is fun and heroic without being tacky”
During our initial meeting, the client expressed a desire for a design that felt both “classic and fantastical,” embodying fun and heroism without being tacky or demonic. For Tipsy Bard, I combined elements of TTRPGs with an art deco style to convey professionalism. Incorporating a lute and tankards, symbolizing bardic tradition and alcoholic offerings, respectively, I created a design that reflects their brand name. After exploring various fonts, we settled on “Dragonlord” by Mans Greback, purchased under a commercial license that allowed editing to the font. I thickened certain strokes and adjusted the kerning for impactfulness and strength in the name silhouette.
Shade exploration
Rough thumbnail
Final Design 2023
Final Design 2024
Tipsy Bard KC- Merchandising & Business Card
Brand Hoodie
logo mug with slogan
As a company emphasizing ‘word-of-mouth’ marketing, providing merchandise at events serves as both a promotional tool and a means of fostering lasting impressions with attendees. Offering merchandise as purchases or door prizes, a consistent practice at every event, proves strategic in spreading awareness and maintaining brand recall among event-goers. Additionally, incorporating alternative logos, especially on items like the glass tumbler, enhances the visual appeal of the merchandise while diversifying the branding strategy.
with Alternative Logo Where Fantasy Comes to Life tipsybardkc.com tipsybardkc@gmail Kansas City, KS | MO Get a Quote for your next adventure Today!
Glass Tumbler
Tipsy Bard KC- Website
I designed an intuitive website layout for Tipsy Bard KC, enabling visitors to easily discover upcoming events, purchase tickets, and learn about the company’s offerings. The streamlined design ensures seamless navigation, providing clear event details and facilitating client engagement while adhering to the logo and brand identity.
Tipsy Bard KC- Brand Style Guide
Brand Style Guide 2024 ©TipsyBardKC March 2023 | V.1 Brand designed by: Beck Muñoz Introduction & Our Mission 1 Tone & Voice 2 Imagery 2 Event Photos 3 Marketing Photos 3 Master Logo 4 Clear Spacing 4 Logo Variations 5 Logo Don’ts 6 Sizing & Scaling 7 Patterns 7 Typography 8 Color Palette 11 Contents
Logo Variations
Size & Scaling Patterns
Logo Mark (Color) Wordmark (Color) Wordmark (Monochrome) Full Logo (Monochrome) Logo Mark (Monochrome) When presenting the logo on a colored background, consider using a solid color or incorporating shapes and elements that complement the overall design aesthetic. These additional elements can help the logo stand out and seamlessly integrate with the surrounding visuals. Whether the background is a solid color or incorporates shapes, ensure that the logo remains clearly visible and retains its legibility. 5 Utilize the primary logo version whenever possible, which consists of the full Tipsy Bard KC logo with accompanying text. Additionally, alternative versions such as the icon-only or simplified text-only logo may be used in specific contexts where space is limited or a more streamlined approach is preferred. The Tipsy Bard KC logo is primarily designed to be displayed on a colored background, with the preferred colors outlined in this guide. Alternative colors in rich jewel tones may also be used to complement specific design aesthetics or to enhance visual impact. However, if a white background is necessary, use a drop shadow behind the logo and text to make the text visible. If additional lines are needed for borders, please use art deco lines similar to the logo design for brand consistency. Maintain a clear space around the logo to ensure visibility and legibility. 1 inch is the minimum amount of space to allow between the logo and other elements. Avoid placing other elements too close to the logo, allowing it to stand out and command attention.
Clear Spacing 1” 1” 1” 1” 4
Master Logo
When incorporating the Tipsy Bard KC logo into various applications and materials, it’s essential to maintain proper scaling and sizing for optimal visual impact and clarity. The primary logo file is provided at dimensions of 2057 pixels wide and 2360 pixels high, with a bit depth of 32. Additionally, the file size is approximately 199KB. For digital and print applications, adhere to the following guidelines: Digital Applications: When using the logo in digital formats such as websites, social media profiles, or email signatures, ensure that the logo is scaled proportionally to maintain clarity and legibility. Avoid enlarging or reducing the logo beyond its original dimensions to prevent distortion or loss of quality. Print Materials: For printed materials such as business cards, brochures, or banners, adjust the logo size according to the dimensions of the design. Maintain a balance between the logo size and other elements on the printed material, ensuring that the logo remains prominent without overwhelming the layout. Resolution: When resizing the logo, maintain a resolution of at least 300 DPI (dots per inch) for high-quality print reproduction. This ensures crisp, clear imagery and prevents pixelation or blurriness when printed. In situations where a colored background cannot be utilized or when a repeated background is required, the Logo Mark may be employed in repeating patterns. To maintain visual cohesion and prevent overwhelming the design, the Logo Mark should be applied with reduced opacity, seamlessly filling white space while complementing the overall aesthetic. 7
White Text on White Background without a dropshadow Tilted Angle Text outside of the center of logo Outline Text without Fill Stretch either horizontally or vertically Interfere with the typeface Put workmark next to Logo (repeating text) 6 Typography Tipsy Bard KC Secondary Heading -Philosopher Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!$#%&*?@ (){}[]|\/ <>-:; Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!$#%&*?@ (){}[]|\/ <>-:; Thin ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!$#%&*?@ (){}[]|\/ <>-:; Tipsy Bard KC Content Font - Aktiv Grotesk Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!$#%&*?@ (){}[]|\/ <>-:; Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!$#%&*?@ (){}[]|\/ <>-:; Thin ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!$#%&*?@ (){}[]|\/ <>-:; While the font Dragonlord is exclusively reserved for use in the Tipsy Bard KC logo and wordmark to maintain brand consistency and recognition, alternative fonts may be employed for content sections in promotional materials. When selecting fonts for promotional content, prioritize legibility, readability, and alignment with the overall brand aesthetic. Consider using typefaces that complement the style and tone of Dragonlord, ensuring a cohesive visual identity across all communications. For web content, approved fonts include Arial, Helvetica, and sans-serif options. These fonts are preferred for their versatility, clarity, and compatibility with digital platforms. When utilizing web fonts, ensure consistent application and adherence to brand guidelines to maintain a cohesive online presence. 9 Typography Tipsy Bard KC Logo & Heading Font - Dragonlord Regular ABCDEFGHIJKLM NOPQRSTUVWXYZ !$#%&*?@ |\/-:; Licensee: Rebecca Starr Muñoz Font: Dragonlord License Number: QF121401658G Description: This font was specifically purchased for commercial use by Tipsy Bard from the creator Mans Greback and serves as the primary typeface for all branding materials. Usage: Headings and titles Brand logo Promotional materials Corporate communications 8
Logo Don’ts
Little Tummies, Big Needs- Outreach Program
Client: Elementary School Districts
Services: infographic poster, campaign poster, infographic brochure, activity book
Little Tummies, Big Needs is a fictional campaign project with the intent to educate both children and parents in America of Childhood Food insecurity while also providing local resources to aid families in need. I tried to steer towards a neutral design that is friendly, appealing, and appropriate for young children.
Brochure Activity Book
Local Resources What you can do to help others in need Even if your family isn’t affected by childhood food insecurity, it’s important to understand its impact on our communities and children’s well-being. Supporting those in need helps create a better, more caring environment for all kids to flourish. Your help can make a big difference in shaping a brighter future for everyone. Childhood food insecurity affects families of all backgrounds. By donating, volunteering, or advocating for change, parents can help ensure every child has enough to eat. Your support, no matter how small, makes a big difference in shaping a brighter future for all children. Let’s work together to create a more caring environment where every child has access to the nourishment they need. • Make a donation $1 can help provide 10 meals to kids in need • Donate Food to your local food bank or food pantry • Volunteer as a family at your community food pantry, soup kitchen, or food bank.
Host a fundraiser for a birthday or start a school fundraiser or food drive.
Write to your local Congress Member and invite them to visit their community food bank to learn more about kids in need www.feedingamerica.org For more information on fighting hunger in your area visit: Little
Big Needs Childhood Food Insecurity in America From Awareness to Action: A Guide for Parents What is it? A lack of consistent access to enough food in a household to lead an active lifestyle Local Resources Welcome to our brochure for Little Tummies, Big Needs. This guide offers information and resources to help parents understand the challenges many families face in providing adequate nutrition for their children. Learn about who is most at risk, the potential consequences for children’s health, and available assistance programs like SNAP, WIC, and school meals. Whether seeking information for your own family or to support others, this brochure aims to provide guidance and resources toward ensuring every child has access to the nourishment they need to thrive. Overview Understanding Childhood Food Insecurity Resources who’s at risk? littletummiesbigneeds.usda.gov https://mydss.mo.gov/food-assistance wic.mo.gov feedingmissouri.org mydss.mo.gov/temporary-assistance Sign up at the student’s school for children enrolled in participating Head Start, Pre-K, and K-12 school districts. White Households 7% Latino Households 18% Black Households 22% Who Needs Help? of families with kids struggle to put food on the table For more information on healthy eating or food resources in your area visit: 13% of food insecure households are of single mothers 24% Hungry Bodies, Hungry Minds • Hungry kids are at risk of stunted growth, anemia, asthma, obesity, and Type 2 diabetes • They struggle in school and are more likely to repeat grade in school • They can develop hyperactivity, anxiety, depression, and aggression. Food Stamp (SNAP) Benefits Women, Infants, and Children (WIC) Food Pantries Temporary Assistance Program Free and Reduced School Meals
•
•
Tummies
Little Tummies, Big Needs- Posters
BIg
For More information or to see if you QUalify, visit: What is it? who’s at risk? Who Needs Help? Hungry Bodies, Hungry Minds Fighting Hunger at home Filling Empty bellies A lack of consistent access to enough food in a household to lead an active lifestyle White Households Latino Households Black Households of families with kids struggle to put food on the table of food insecure households are of single mothers 13% 24% 7% 18% 22%
Million 53% Hungry kids are at risk of stunted growth, anemia, asthma, obesity, and Type 2 diabetes They struggle in school and are more likely to repeat grade in school They can develop hyperactivity, anxiety, depression, and aggression. More than haf of American households use Federal Nutrition Programs: households with children use SNAP (Supplemental Nutrition Assistance Program) each month for groceries School Breakfast Program (SBP) Provides free breakfast to schools and childcare centers The After School Meals Program provides free meals and snacks to kids and teens in low-income areas after school The Summer Food Program (SFP) provides free healthy meals and snacks to kids and teens in lowincome areas during the summer of US babies receive nutritious meals and essential services from WIC (Women, Infants, and Children) A
Little Tummies
Needs Childhood Food Insecurity in America
2.7
A. Infographic Poster (11x17)
B
B. Campaign Poster (18x24)
Little Tummies, Big Needs- Brochure
Local Resources What you can do to help others in need
Even if your family isn’t affected by childhood food insecurity, it’s important to understand its impact on our communities and children’s well-being. Supporting those in need helps create a better, more caring environment for all kids to flourish. Your help can make a big difference in shaping a brighter future for everyone.
• Make a donation $1 can help provide 10 meals to kids in need
• Donate Food to your local food bank or food pantry
• Volunteer as a family at your community food pantry, soup kitchen, or food bank.
• Host a fundraiser for a birthday or start a school fundraiser or food drive.
• Write to your local Congress Member and invite them to visit their community food bank to learn more about kids in need www.feedingamerica.org
For more information on fighting hunger in your area visit:
Childhood food insecurity affects families of all backgrounds. By donating, volunteering, or advocating for change, parents can help ensure every child has enough to eat. Your support, no matter how small, makes a big difference in shaping a brighter future for all children. Let’s work together to create a more caring environment where every child has access to the nourishment they need.
Childhood Food Insecurity in America From Awareness to Action: A Guide for Parents
Little Tummies Big Needs
Exterior
Welcome to our brochure for Little Tummies, Big Needs.
This guide offers information and resources to help parents understand the challenges many families face in providing adequate nutrition for their children. Learn about who is most at risk, the potential consequences for children’s health, and available assistance programs like SNAP, WIC, and school meals. Whether seeking information for your own family or to support others, this brochure aims to provide guidance and resources toward ensuring every child has access to the nourishment they need to thrive.
A lack of consistent access to enough food in a household to lead an active lifestyle
Who Needs Help? of families with kids struggle to put food on the table
of food insecure households are of single mothers 24% Hungry Bodies, Hungry Minds
• Hungry kids are at risk of stunted growth, anemia, asthma, obesity, and Type 2 diabetes
• They struggle in school and are more likely to repeat grade in school
• They can develop hyperactivity, anxiety, depression, and aggression.
https://mydss.mo.gov/food-assistance
wic.mo.gov
feedingmissouri.org
mydss.mo.gov/temporary-assistance
Sign up at the student’s school for children enrolled in participating Head Start, Pre-K, and K-12 school districts.
your
littletummiesbigneeds.usda.gov
Interior
The brochure is crafted to be distributed through schools, intended for children to pass on to their parents. The design is child-friendly and aims to inform without causing alarm or shame, particularly for parents facing childhood food insecurity.
is it?
What
Local Resources
Overview Understanding Childhood Food Insecurity Resources who’s at risk?
White Households 7% Latino Households 18% Black Households 22%
For more information
healthy eating
resources
on
or food
in
area visit: 13%
Food Stamp (SNAP) Benefits Women, Infants, and Children (WIC) Food Pantries Temporary
Assistance Program Free and Reduced School Meals
Little Tummies, Big Needs- Activity Book
Marcus Corporation- Financial Report Layout Design
Client: Marcus Corporation
Services: Financial Report Layout Design, asset creation
A layout design for the Marcus Corporation’s 2023 annual report that would be sent to investors. I chose to stick to the corporation’s color palette for familiarity and included images of leisure to appeal to the investor’s interests. Graphics were created to help investor’s understand the data in a more digestible format.
Marcus Corporation- Layout Highlights
Illustrations
Project name: Reminisce
Program: Procreate
Description: Personal illustration of an original character for a novel I will someday finish.
Project name: Persephone returns
Program: Procreate
Description: Commissioned gift
Illustrations
Project name: Future Reign
Program: Procreate
Description: This line art poster, featuring iconic Marvel characters, promotes a live stream event on Twitch, capturing the energy and excitement of a broadcast finale.
Project name: Superheroine in Action
Program: Procreate
Description: To hone my action comics style and mixing textures, I created this dynamic scene featuring an original character, Joule, in the midst of using atomic superpowers.
Character Designs
Project name: Mama Bonbon
Program: Procreate
Description: Character designs for a children’s book in development
Project name: Simcheong Concept Art Program: Procreate
Description: Character concept art for Tiktok Campaign for animated musical
Project name: Magister’s Masquerade Program: Procreate
Description: Original character designs for a fictional animated show in the style of Studio Mir.
Character Designs- Soul Monsters: Awaken!
Character Designs- Soul Monsters: Awaken!
Process - Christmas Card Illustration
2022-2024
A.A.S. Graphic Design MCCKC
2010-2013
125 credit hours
Cowley County College
2010-2013
159 credit hours
Stephens College
2006-2010
High School Diploma
Garden City High School
Adobe Creative Suite -Illustrate -InDesign -Photoshop -Camera Raw
Apple Procreate
Microsoft Office
Graphic Design
Illustration
Branding
Character Design
Public Speaking - 10 years
Customer Service - 18 years
Technical Proficiency
Team Collaboration
Office Management
620-660-8069
Beck Muñoz Graphic Designer & Illustrator
Graphic Design Experience
May 2024-July 2024
“Honey Bunny” Stage Production
Associate Producer- Marketing, Merchandise & Social Media
• Marketing and Social Media Management
• Merchandising
• Branding and Design
2023-Present
Tipsy Bard KC
Branding & Logo Design
• Brand identity, Style Guide & Logo Design
• Logo Redesign
• Conceptualization of Merchandise, Website & Business card design
2020-Present
Freelance Remote
Illustrator & Character Design
• Specialized in creating illustrations, character designs, and logos aligned with client specifications and brand identities.
• Proficeint in both digital and traditional mediums
• Committed to meeting client expectations, ensuring timely project delivery, and maintaining open communication throughout the creative process
• Advertising Professional Experience
2023-2024
Metropolitan Community College 3201 SW Trafficway, KCMO Trio Program Assistant
• Implemented an office-wide campaign to streamline tasks and increase efficiency
• Managed front desk operations, providing customer service to internal and external parties, supported program outreach recruitment and retention efforts, conducted data entry, tracking, and filing.
beck-muñoz-992kcmo rebmunoz92@gmail
Let’s Work Together!
Based in Missouri, I thrive on seamless collaboration, whether in-person or through digital channels. I’m passionate about discussing projects and commissions, catering to both personal and professional needs. Currently operating as a freelance designer and illustrator, I am also open to full-time positions, temporary consulting roles, and collaborations on projects in development. Let’s connect and bring creative visions to life!
rebmunoz92@gmail.com
beck-muñoz-992kcmo
