Graphic Design Portfolio

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Beck Muñoz

Graphic Design & Illustration

Hello, I’m Beck!

I am a Latina freelance graphic designer and illustrator based in Kansas City, Missouri.

With over three years of professional experience, I specialize in both illustration & branding design.

Nurtured by a childhood passion for art and storytelling, I embarked on a journey to become an illustrator from a young age. My experience as an actress has instilled in me the power of visual storytelling, where every image conveys a narrative and leaves a lasting impression. This ethos is the foundation of my creative process.

Education

2022-2024

A.A.S. Graphic Design

Metropolitan Community College

2013-2015

159credit hours

Stephens College

2010-2013

125 credit hours

Cowley County Community College

2006-2010

High School Diploma

Garden City High

Software

Projects

JBS Foods

Marcus Corp.

Tipsy Bard KC

Carriage House Cookies

Little Tummies

Big Needs

Soul Monsters: Awaken!

Spellbound Book Jacket

Resume

JBS Foods- Logo Design

Client: JBS Foods- Future Leader ID & Training Program

Services: logo design

JBS Foods- Future Leader ID & Training Program was a commissioned logo project I took on in 2024 for a leading American global food company. The scope was a logo design to be used on official stationary and promotional material for a new program in development for the company. I had to create a logo that was cohesive with the program and the company as a whole.

Final Design

Prototypes

The three logo designs were designed to represent a harmonious blend of creativity, strategic thinking,and adherence to the JBS Foods’ brand identity. Each design encapsulates the core values and objectivesof the Future Leader ID & Training Program, serving as a visual embodiment of its commitment to fostering leadership, growth, and togetherness.

Marcus Corporation- Financial Report Layout Design

Client: Marcus Corporation

Services: Financial Report Layout Design, asset creation

A layout design for the Marcus Corporation’s 2023 annual report that would be sent to investors. I chose to stick to the corporation’s color palette for familiarity and included images of leisure to appeal to the investor’s interests. Graphics were created to help investor’s understand the data in a more digestible format.

Tipsy Bard KC- Logo Design & Brand Packaging

Client: Tipsy Bard KC

Services: Branding Packaging- logo, business card, brand style guide, & merchandise

Tipsy Bard KC was a commissioned logo project I took on in 2023 for a local business about to break ground and then revised once more this year as they rebranded themselves to ground themselves in the local community by adding ‘KC’ to their name and a dragon to make the logo more ‘adventurous’.

tipsybardkc.com

tipsybardkc@gmail Kansas City, KS | MO Get a Quote for your next adventure Today!

Brand Style Guide

Logo Variations

Size & Scaling Patterns

Logo Don’ts

Tipsy Bard KC- Logo Process

Concept sketches

“Classic and fantastical, that is fun and heroic without being tacky”

During our initial meeting, the client expressed a desire for a design that felt both “classic and fantastical,” embodying fun and heroism without being tacky or demonic. For Tipsy Bard, I combined elements of TTRPGs with an art deco style to convey professionalism. Incorporating a lute and tankards, symbolizing bardic tradition and alcoholic offerings, respectively, I created a design that reflects their brand name. After exploring various fonts, we settled on “Dragonlord” by Mans Greback, purchased under a commercial license that allowed editing to the font. I thickened certain strokes and adjusted the kerning for impactfulness and strength in the name silhouette.

Rough thumbnail

Final Design 2023

Final Design 2024

Process Book- Carriage House Cookies

Project Name: Carriage House Cookies

Programs: Procreate, Adobe InDesign, Illustrate, Photoshop

A process book for a conceptual brand redesign and packaging design for an Etsy company called “Carriage House Cookies”. The intention was a classic garden look as the product is shortbread cookies with edible flowers baked on top.

Little Tummies, Big Needs- Outreach Program

Client: Elementary School Districts

Services: infographic poster, campaign poster, infographic brochure, activity book

Little Tummies, Big Needs is a fictional campaign project with the intent to educate both children and parents in America of Childhood Food insecurity while also providing local resources to aid families in need. I tried to steer towards a neutral design that is friendly, appealing, and appropriate for young children.

Little Tummies BIg Needs

Childhood Food Insecurity in America

What is it?

who’s at risk?

Filling Empty bellies

Who Needs Help?

13%

24%

of families with kids struggle to put food on the table of food insecure households are of single mothers

Hungry Bodies, Hungry Minds

Hungry kids are at risk of stunted growth, anemia, asthma, obesity, and Type 2 diabetes

They struggle in school and are more likely to repeat grade in school

They can develop hyperactivity, anxiety, depression, and aggression.

Fighting Hunger at home

2.7 Million

households

Little Tummies, Big Needs- Brochure

Local Resources What you can do to help others in need

Even if your family isn’t affected by childhood food insecurity, it’s important to understand its impact on our communities and children’s well-being. Supporting those in need helps create a better, more caring environment for all kids to flourish. Your help can make a big difference in shaping a brighter future for everyone.

• Make a donation $1 can help provide 10 meals to kids in need

• Donate Food to your local food bank or food pantry

• Volunteer as a family at your community food pantry, soup kitchen, or food bank.

• Host a fundraiser for a birthday or start a school fundraiser or food drive.

• Write to your local Congress Member and invite them to visit their community food bank to learn more about kids in need www.feedingamerica.org

For more information on fighting hunger in your area visit:

Childhood food insecurity affects families of all backgrounds. By donating, volunteering, or advocating for change, parents can help ensure every child has enough to eat. Your support, no matter how small, makes a big difference in shaping a brighter future for all children. Let’s work together to create a more caring environment where every child has access to the nourishment they need.

Welcome to our brochure for Little Tummies, Big Needs.

This guide offers information and resources to help parents understand the challenges many families face in providing adequate nutrition for their children. Learn about who is most at risk, the potential consequences for children’s health, and available assistance programs like SNAP, WIC, and school meals. Whether seeking information for your own family or to support others, this brochure aims to provide guidance and resources toward ensuring every child has access to the nourishment they need to thrive.

A lack of consistent access to enough food in a household to lead an active lifestyle

Who Needs Help? of families with kids struggle to put food on the table

of food insecure households are of single mothers 24% Hungry Bodies, Hungry Minds

• Hungry kids are at risk of stunted growth, anemia, asthma, obesity, and Type 2 diabetes

• They struggle in school and are more likely to repeat grade in school

• They can develop hyperactivity, anxiety, depression, and aggression.

https://mydss.mo.gov/food-assistance

wic.mo.gov

feedingmissouri.org

mydss.mo.gov/temporary-assistance

Sign up at the student’s school for children enrolled in participating Head Start, Pre-K, and K-12 school districts.

your

littletummiesbigneeds.usda.gov

Interior

The brochure is crafted to be distributed through schools, intended for children to pass on to their parents. The design is child-friendly and aims to inform without causing alarm or shame, particularly for parents facing childhood food insecurity.

Merchandise Campaign- Soul Monsters: Awaken!

Project Name: Soul Monsters: Awaken!

Programs: Procreate, Adobe InDesign, Illustrate, Photoshop

A conceptual product marketing campaign for a children’s television series involving character design, logo design, merchandise & apparel design in the spirit of brands such as Pokemon,

Apparel designs

Book Cover Layout - Spellbound

Project name: Spellbound

Program: Procreate, Adobe InDesign, Photoshop, Illustrator

A Conceptual book jacket design for a fantasy novel inspired by the ‘Redwall’ series. All illustrations, typography, and layout done by me.

2022-2024

A.A.S. Graphic Design MCCKC

2013-2015

159 credit hours

Stephens College

2010-2013

125 credit hours

Cowley County College

2006-2010

High School Diploma

Garden City High School

Adobe Creative Suite -Illustrate -InDesign -Photoshop -Camera Raw

Apple Procreate

Microsoft Office

Graphic Design

Illustration

Branding

Character Design

Public Speaking - 10 years

Customer Service - 18 years

Technical Proficiency

Team Collaboration

Office Management

620-660-8069

Beck Muñoz Graphic Designer & Illustrator

Graphic Design Experience

May 2024-July 2024

“Honey Bunny” Stage Production

Associate Producer- Marketing, Merchandise & Social Media

• Marketing and Social Media Management

• Merchandising

• Branding and Design

2023-Present

Tipsy Bard KC

Branding & Logo Design

• Brand identity, Style Guide & Logo Design

• Logo Redesign

• Conceptualization of Merchandise, Website & Business card design

2020-Present

Freelance Remote

Illustrator & Character Design

• Specialized in creating illustrations, character designs, and logos aligned with client specifications and brand identities.

• Proficeint in both digital and traditional mediums

• Committed to meeting client expectations, ensuring timely project delivery, and maintaining open communication throughout the creative process

• Advertising Professional Experience

2023-2024

Metropolitan Community College 3201 SW Trafficway, KCMO Trio Program Assistant

• Implemented an office-wide campaign to streamline tasks and increase efficiency

• Managed front desk operations, providing customer service to internal and external parties, supported program outreach recruitment and retention efforts, conducted data entry, tracking, and filing.

Let’s Work Together!

Based in Missouri, I thrive on seamless collaboration, whether in-person or through digital channels. I’m passionate about discussing projects and commissions, catering to both personal and professional needs. Currently operating as a freelance designer and illustrator, I am also open to full-time positions, temporary consulting roles, and collaborations on projects in development. Let’s connect and bring creative visions to life!

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