Graphic Design Portfolio

Beck Muñoz Graphic Design & Illustration

2024 Portfolio

Hello, I’m Beck!

I am a Latina freelance graphic designer and illustrator based in Kansas City, Missouri.

With over three years of professional experience, I specialize in both illustration & branding design.

Nurtured by a childhood passion for art and storytelling, I embarked on a journey to become an illustrator

from a young age. My experience as an actress has instilled in me the power of visual storytelling,

where every image conveys a narrative and leaves a lasting impression. This ethos is the foundation of my creative process.

Education

Software

2013-2015 159credit hours Stephens College

Apple Procreate

Adobe Illustrate

Adobe InDesign

Adobe Photoshop

Adobe XD

Adobe DreamWeaver

2022-2024 A.A.S. Graphic Design Metropolitan Community College

2010-2013 125 credit hours Cowley County Community College 2006-2010 High School Diploma Garden City High

Projects JBS Foods

Soul Monsters: Awaken!

Marcus Corp.

Spellbound Book Jacket

Tipsy Bard KC

Resume

Carriage House Cookies Little Tummies Big Needs

JBS Foods- Logo Design Client: JBS Foods- Future Leader ID & Training Program Services: logo design JBS Foods- Future Leader ID & Training Program was a commissioned logo project I took on in 2024 for a leading American global food company. The scope was a logo

design to be used on official stationary and promotional material for a new program in development for the company. I had to create a logo that was cohesive with the program and the company as a whole.

Final Design

Prototypes

The three logo designs were designed to represent a harmonious blend of creativity, strategic

thinking,and adherence to the JBS Foods’ brand identity. Each design encapsulates the core values and objectivesof the Future Leader ID & Training Program, serving as a visual embodiment of its commitment to fostering leadership, growth, and togetherness.

Marcus Corporation- Financial Report Layout Design Client: Marcus Corporation Services: Financial Report Layout Design, asset creation

A layout design for the Marcus Corporation’s 2023 annual report that would be sent to investors. I chose to

stick to the corporation’s color palette for familiarity and included images of leisure to appeal to the investor’s interests. Graphics were created to help investor’s understand the data in a more digestible format.

Tipsy Bard KC- Logo Design & Brand Packaging Client: Tipsy Bard KC Services: Branding Packaging- logo, business card, brand style guide, & merchandise

Tipsy Bard KC was a commissioned logo project I took on in 2023 for a local business about to break ground

and then revised once more this year as they rebranded themselves to ground themselves in the local

community by adding ‘KC’ to their name and a dragon to make the logo more ‘adventurous’.

tipsybardkc.com tipsybardkc@gmail Kansas City, KS | MO

Where Fantasy Comes to Life

Get a Quote for your next adventure Today!

Brand Style Guide Logo Variations

Master Logo

When presenting the logo on a colored background, consider using

a solid color or incorporating shapes and elements that complement the overall design aesthetic. These additional elements can help the

Utilize the primary logo version whenever possible, which

logo stand out and seamlessly integrate with the surrounding visuals.

consists of the full Tipsy Bard KC logo with accompanying

text. Additionally, alternative versions such as the icon-only or

Whether the background is a solid color or incorporates shapes,

simplified text-only logo may be used in specific contexts where

ensure that the logo remains clearly visible and retains its legibility.

space is limited or a more streamlined approach is preferred.

The Tipsy Bard KC logo is primarily designed to be displayed on a colored background, with the preferred colors outlined

Logo Mark (Color)

Logo Mark (Monochrome)

Wordmark (Color)

Wordmark (Monochrome)

in this guide. Alternative colors in rich jewel tones may also be

used to complement specific design aesthetics or to enhance

visual impact. However, if a white background is necessary, use

a drop shadow behind the logo and text to make the text visible.

1”

If additional lines are needed for borders, please use art deco lines similar to the logo design for brand consistency.

Maintain a clear space around the logo to ensure visibility

1”

1”

Clear Spacing and legibility. 1 inch is the minimum amount of space to allow between the logo and other elements. Avoid placing other

elements too close to the logo, allowing it to stand out and command attention.

1”

Full Logo (Monochrome)

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Logo Don’ts

Size & Scaling

Patterns

When incorporating the Tipsy Bard KC logo into various applications and

In situations where a colored background cannot be utilized or when a

visual impact and clarity. The primary logo file is provided at dimensions of

repeating patterns. To maintain visual cohesion and prevent overwhelming

materials, it’s essential to maintain proper scaling and sizing for optimal

2057 pixels wide and 2360 pixels high, with a bit depth of 32. Additionally, the file size is approximately 199KB.

repeated background is required, the Logo Mark may be employed in the design, the Logo Mark should be applied with reduced opacity,

seamlessly filling white space while complementing the overall aesthetic.

For digital and print applications, adhere to the following guidelines: Digital Applications: When using the logo in digital formats such as websites, social media profiles, or email signatures, ensure that the logo is scaled White Text on White Background without a dropshadow

Tilted Angle

Text outside of the center of logo

Outline Text without Fill

proportionally to maintain clarity and legibility. Avoid enlarging or reducing the logo beyond its original dimensions to prevent distortion or loss of quality.

Print Materials: For printed materials such as business cards, brochures,

or banners, adjust the logo size according to the dimensions of the design.

Maintain a balance between the logo size and other elements on the printed material, ensuring that the logo remains prominent without overwhelming the layout.

Resolution: When resizing the logo, maintain a resolution of at least 300 DPI Stretch either horizontally or vertically

Interfere with the typeface

Put workmark next to Logo (repeating text)

(dots per inch) for high-quality print reproduction. This ensures crisp, clear imagery and prevents pixelation or blurriness when printed.

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Typography

Typography Tipsy Bard KC Logo & Heading Font - Dragonlord

Tipsy Bard KC Content Font - Aktiv Grotesk

Bold

Bold

A BCDEFGHIJK L MN OP QR ST U V W X Y Z

Regular

A B C D E F G H I J KL M N O P Q RS T U V W X Y Z !$ #%&* ?@ |\/ -: ;

Tipsy Bard KC Secondary Heading -Philosopher

123 456789 0 ! $ # % &* ?@

( ) { } [ ]|\ /

<>-:;

A B CDE F GHI J K L MNOP QR S T U V W X Y Z

Font:

Dragonlord

License Number: QF121401658G

12 3 45 6789 0 ! $ # % &* ?@

12 3 4 5 6 78 9 0 ! $ # % &* ?@

( ) { } [ ] | \ /

< > - : ;

Regular

Regular Licensee: Rebecca Starr Muñoz

A B C D E FG H I J K L M N O P Q R S T U V W X Y Z

( ) { } [ ]| \ /

<> -:;

A B C D E FG H I J K L M N O P Q R S T U V W X Y Z 123 45678 9 0 ! $ # % &* ?@

( ) { } [ ] | \ /

<>-:;

Thin

Thin A B CDEFGHIJK LMN OP QR ST U V W X YZ

A B C D EF G H I J K L M N O P Q RST U V W X Y Z

123 456789 0 ! $ # % &* ?@

123 45678 9 0 ! $ # % &* ?@

( ) { } [ ] |\ /

<>-:;

( ) { } [ ] | \ /

<>-: ;

Description:

This font was specifically purchased for commercial use by Tipsy Bard

from the creator Mans Greback and serves as the primary typeface for all branding materials.

Usage:

Headings and titles Brand logo

Promotional materials

Corporate communications

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While the font Dragonlord is exclusively reserved for use in the Tipsy Bard KC logo and wordmark to maintain brand consistency and recognition, alternative fonts may be employed for content sections in promotional materials.

When selecting fonts for promotional content, prioritize legibility, readability, and alignment with the overall brand aesthetic. Consider using typefaces that complement the style and tone of Dragonlord, ensuring a cohesive visual identity across all communications.

For web content, approved fonts include Arial, Helvetica, and sans-serif options. These fonts are preferred for their versatility, clarity, and compatibility with digital platforms. When utilizing web fonts, ensure consistent application and adherence to brand guidelines to maintain a cohesive online presence.

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Tipsy Bard KC- Logo Process

“Classic and fantastical, that is fun and heroic without being tacky”

Rough thumbnail

Concept sketches

During our initial meeting, the client expressed a desire for a design that felt both “classic and fantastical,” embodying fun and heroism without being tacky or demonic. For Tipsy Bard, I combined elements of TTRPGs with an art deco style to convey professionalism. Incorporating a lute and tankards, symbolizing bardic tradition and alcoholic

offerings, respectively, I created a design that reflects their brand name. After exploring various fonts, we settled on “Dragonlord” by Mans Greback, purchased under a commercial license that allowed editing to the font. I thickened certain strokes and adjusted the kerning for impactfulness and strength in the name silhouette.

Shade exploration

Final Design 2023

Final Design 2024

Process Book- Carriage House Cookies Project Name: Carriage House Cookies Programs: Procreate, Adobe InDesign, Illustrate, Photoshop A process book for a conceptual brand redesign and packaging design for an Etsy company called “Carriage House Cookies”.

The intention was a classic garden look as the product is shortbread cookies with edible flowers baked on top.

Little Tummies, Big Needs- Outreach Program Client: Elementary School Districts

Services: infographic poster, campaign poster, infographic brochure, activity book

Little Tummies, Big Needs is a fictional campaign project with the intent to educate both children and parents in America of Childhood Food insecurity while also providing local resources to aid families in need. I tried to steer towards a neutral design that is friendly, appealing, and appropriate for young children.

Little Tummies

BIg Needs

Childhood Food Insecurity in America What is it?

A lack of consistent access to enough food in a household to lead an active lifestyle

who’s at risk?

7%

Who Needs Help?

White Households

18% 22%

Latino Households

Black Households

Filling Empty bellies More than haf of American households use Federal Nutrition Programs: • School Breakfast Program (SBP) Provides free breakfast to schools and childcare centers • The After School Meals Program provides free meals and snacks to kids and teens in low-income areas after school • The Summer Food Program (SFP) provides free healthy meals and snacks to kids and teens in lowincome areas during the summer

For More information or to see if you QUalify, visit: fns.USDA.gov/programs

13% 24%

of families with kids struggle to put food on the table

of food insecure households are of single mothers

Hungry Bodies, Hungry Minds Hungry kids are at risk of stunted growth, anemia, asthma, obesity, and Type 2 diabetes They struggle in school and are more likely to repeat grade in school They can develop hyperactivity, anxiety, depression, and aggression.

Fighting Hunger at home

2.7 Million households with children use SNAP (Supplemental Nutrition Assistance Program) each month for groceries

53%

of US babies receive nutritious meals and essential services from WIC (Women, Infants, and Children)

Little Tummies, Big Needs- Brochure WhatLocal youResources can do to help others in need Even if your family isn’t affected by childhood food insecurity, it’s important to understand its impact on our communities and children’s well-being. Supporting those in need helps create a better, more caring environment for all kids to flourish. Your help can make a big difference in shaping a brighter future for everyone.

Childhood food insecurity affects families of all backgrounds. By donating, volunteering, or advocating for change, parents can help ensure every child has enough to eat. Your support, no matter how small, makes a big difference in shaping a brighter future for all children.

Let’s work together to create a more caring environment where every child has access to the nourishment they need.

Little Tummies

Big Needs

Childhood Food Insecurity in America

• Make a donation $1 can help provide 10 meals to kids in need • Donate Food to your local food bank or food pantry • Volunteer as a family at your community food pantry, soup kitchen, or food bank.

• Host a fundraiser for a birthday or start a school fundraiser or food drive.

• Write to your local Congress Member and invite them to visit their community food bank to learn more about kids in need For more information on fighting hunger in your area visit:

From Awareness to Action: A Guide for Parents

www.feedingamerica.org

Exterior

Understanding Childhood Food Insecurity

Overview Welcome to our brochure for Little Tummies, Big Needs.

What is it?

A lack of consistent access to enough food in a household to lead an active lifestyle

This guide offers information and resources to help parents understand the challenges many families face in providing adequate nutrition for their children. Learn about who is most at risk, the potential consequences for children’s health, and available assistance programs like SNAP, WIC, and school meals. Whether seeking information for your own family or to support others, this brochure aims to provide guidance and resources toward ensuring every child has access to the nourishment they need to thrive.

7%

Households

22%

Food Stamp (SNAP) Benefits https://mydss.mo.gov/food-assistance

Women, Infants, and Children (WIC)

who’s at risk?

White

Local Resources Resources

18%

Latino Households

Black Households

wic.mo.gov

Food Pantries feedingmissouri.org

Temporary Assistance Program mydss.mo.gov/temporary-assistance

Who Needs Help?

Free and Reduced School Meals

13% 24%

Sign up at the student’s school for children enrolled in participating Head Start, Pre-K, and K-12 school districts.

of families with kids struggle to put food on the table of food insecure households are of single mothers

Hungry Bodies, Hungry Minds • Hungry kids are at risk of stunted growth, anemia, asthma, obesity, and Type 2 diabetes • They struggle in school and are more likely to repeat grade in school For more information on healthy eating • They can develop hyperactivity, anxiety, depression, and aggression.

or food resources in your area visit:

littletummiesbigneeds.usda.gov

Interior

The brochure is crafted to be distributed through schools, intended for children to pass

on to their parents. The design is child-friendly and aims to inform without causing alarm or shame, particularly for parents facing childhood food insecurity.

Merchandise Campaign- Soul Monsters: Awaken!

Project Name: Soul Monsters: Awaken!

Programs: Procreate, Adobe InDesign, Illustrate, Photoshop

A conceptual product marketing campaign for a children’s television series involving character design, logo design, merchandise & apparel design in the spirit of brands such as Pokemon,

Apparel designs

Book Cover Layout - Spellbound

Project name: Spellbound Program: Procreate, Adobe InDesign, Photoshop, Illustrator A Conceptual book jacket design for a fantasy novel inspired by the ‘Redwall’ series. All illustrations, typography, and layout done by me.

Beck Muñoz Graphic Designer & Illustrator Graphic Design Experience May 2024-July 2024 “Honey Bunny” Stage Production 2022-2024 A.A.S. Graphic Design MCCKC

2013-2015 159 credit hours Stephens College

2010-2013 125 credit hours

Cowley County College

2006-2010 High School Diploma Garden City High School

Associate Producer- Marketing, Merchandise & Social Media • Marketing and Social Media Management • Merchandising • Branding and Design • Advertising

2023-Present Tipsy Bard KC

Branding & Logo Design

• Brand identity, Style Guide & Logo Design • Logo Redesign • Conceptualization of Merchandise, Website & Business card design

2020-Present

Freelance Remote

Illustrator & Character Design

• Specialized in creating illustrations, character designs, and logos aligned with client specifications and brand identities.

Adobe Creative Suite -Illustrate -InDesign -Photoshop -Camera Raw

Apple Procreate Microsoft Office Graphic Design Illustration Branding Character Design

Public Speaking - 10 years

Customer Service- 18 years

Technical Proficiency Team Collaboration Office Management

620-660-8069

• Proficeint in both digital and traditional mediums.

• Committed to meeting client expectations, ensuring timely project delivery, and maintaining open communication throughout the creative process

Professional Experience 2023-2024 Metropolitan Community College

Trio Program Assistant

3201 SW Trafficway, KCMO

• Implemented an office-wide campaign to streamline tasks and increase efficiency

• Managed front desk operations, providing customer service to internal and external parties, supported program outreach recruitment and retention efforts, conducted data entry, tracking, and filing.

beck-muñoz-992kcmo

rebmunoz92@gmail

Let’s Work Together!

Based in Missouri, I thrive on seamless collaboration, whether in-person or through digital channels. I’m passionate about discussing projects and commissions, catering to both personal and professional needs. Currently operating as a freelance designer and illustrator, I am also open to full-time positions, temporary consulting roles, and collaborations on projects in development. Let’s connect and bring creative visions to life!

beck-muñoz-992kcmo

rebmunoz92@gmail.com