Beauty & Hairdressing September & October 2025 Issue 23

Page 44


Our logo might have changed and our membership benefits have improved too, but the dedicated team behind it all remains the same, taking your questions via phone, live chat, social media and in person at events throughout the year.

A Night of Stars

ABT members shine bright at Scratch Stars Awards 2025.

Megan, the person behind ABT’s Live Chat service, answers your FAQs.

20 Who to Follow

The ABT members influencing the beauty and hair sectors globally.

Getting Your Employment Status Right

HMRC’s Kevin Hubbard explains why it matters for

Ready to Launch

Plan an event to position your new salon as a must-visit destination.

Your Salon’s New Star

Encourage clients to embrace your new therapist or stylist.

Alicia Humphreys shares her social media and digital checklist for a standout launch.

What’s the Story with PDRN?

Popular in K-Beauty, there’s more to this skincare ingredient than a social media craze.

Katie Godfrey discusses embracing artificial intelligence to keep a step ahead.

Soothe tired and sore feet with professional callus and hard skin removal.

Beauty & Hairdressing is published by ABT (Associated Beauty Therapists) Ltd.

Publisher

Dave Horton dave@abtinsurance.co.uk

Editor

Melissa Dennis melissad@abtinsurance.co.uk

Design

Darren Hassett darren@abtinsurance.co.uk

Advertising Sales

Shaun Peaty shaun@abtinsurance.co.uk 01789 336888

Marketing Manager - Head of Brand

Amelia Black amelia@abtinsurance.co.uk

Marketing Executive

Ella Figgitt ella@abtinsurance.co.uk

Accounts

Tracey Board tracey@abtinsurance.co.uk

ABT Course Accreditation accreditation@abtinsurance.co.uk www.abtinsurance.co.uk

info@abtinsurance.co.uk www.beautyandhairdressing.co.uk

Beauty & Hairdressing, ABT Ltd, The Courtyard, Wixford Park, George’s Elm Lane, Bidford on Avon, Warwickshire B50 4JS

Beauty & Hairdressing is published by ABT Ltd. The publisher has taken all reasonable measures to ensure the accuracy of the information in this issue of Beauty & Hairdressing and cannot accept responsibility for errors or omissions from any information given in this or previous editions of Beauty & Hairdressing or for any consequences arising thereof. Associated Beauty Therapists Limited is authorised and regulated by the Financial Conduct Authority Authorised Number 463052.

Melissa’s must haves

This seAson…

“Virtue Labs Damage Reverse Serum is healing my colourtreated hair after excessive heat exposure this summer.”

TDear Readers,

The onset of autumn always feels like a new beginning. Usually, it’s not just the arrival of a new season but also a new academic year that brings anticipation and optimism. However, this season also marks a new start for me personally as I join the Beauty & Hairdressing and ABT marketing teams on a permanent basis.

Having worked with ABT for several years in a freelance role, joining the team permanently was an extremely exciting opportunity that I couldn’t turn down.

For those I may not have had the pleasure of meeting previously, I have worked in journalism, specialising in professional beauty and hair, for almost 25 years.

I gain inspiration from salon owners working all hours to establish a business, as much as I do from newcomers learning from passionate college lecturers and taking their first steps in education.

“I’ve recently returned to waxing after way too long; nkd’s pre- and post-wax products have been indispensable for calming skin and keeping ingrowns at bay.”

“I’m obsessed with ‘clean girl’ nails and my go-to is The GelBottle Inc.’s barely-there sheer pink Dolly BIAB™.

Privileged to gain more than two decade’s knowledge generously shared by some of the leading names in our sectors, I’ve been lucky enough to travel the world to see how products are formulated, brands established and treatments developed. During this period, some have flourished whilst others have sadly disappeared, but what sparks my enthusiasm the most are the people that keep the industry alive.

I have the pleasure of working not just with the visionaries who invest their time, knowledge and money into bringing innovations to market, but also the unseen staff working behind the scenes to ensure new products get into your hands.

These are the people that really make our industry tick and I feel very proud to be part of ABT, an organisation dedicated to supporting such individuals, businesses and training providers. The team here is committed to providing you – our members – with the highest level of customer service and innovative membership benefits. Whether it’s discounts on professional brands, listing on the National Register of Beauty & Hair Professionals or free entry to UK trade exhibitions, the team is always open to new ideas and suggestions to provide you with even more.

Plus, my inbox is open to hear what you’d like to read via the magazine, newsletters and website so do get in touch at melissad@abtinsurance.co.uk or DM me at @MelissaEd1.

I hope you enjoy the latest issue of Beauty & Hairdressing and look forward to developing your members’ magazine as our industry continues to evolve.

Best wishes,

Dear Members,

AAs we move into Autumn and the changes a new season brings, I’m not only thinking of the transitions in nature but also those within our careers and businesses.

October marks 12 months since ABT was acquired by global insurance broker Howden, paving the way for growth behind the scenes. ABT and its team have truly embraced the past year, keen to ensure that you – our members – experience uninterrupted or limited disruption to the level of service we pride ourselves on delivering to you. With the added backing that being part of the global company Howden brings, we have been working together to create stronger foundations so we can further support you in your developing careers leaving you to focus on your business.

To uphold this sentiment, I would like to welcome Melissa Dennis, who has joined myself and the expanding ABT marketing team. With approaching 25 years’ beauty industry experience, Melissa is a wonderful permanent addition to the team and between us will continue to help support you further with your membership benefits that you receive with your annual insurance policy.

In her role, Melissa will be providing informative content as it happens via our membership website, beautyandhairdressing.co.uk, as well as communicating the latest launches, education and events through our Beauty & Hairdressing magazine. Please join me in welcoming Melissa, who will greatly appreciate you adding her to your contacts and keeping her up to date with news from members and industry brands (get in touch with her at melissad@abtinsurance.co.uk).

Come and meet the ABT team along with myself and Melissa at two popular trade events this autumn, where your ABT membership continues to deliver even more benefits including a free upgrade to the exclusive Salon Owners Club.

ABT will be exhibiting at Professional Beauty North at Manchester Central on 28th and 29th September and also at Professional Beauty London, taking place at ExCel London on 12th and 13th October. Visit our stands to collect your show-only membership benefits including a VIP Goody Bag.

Your free Salon Owners Club tickets qualify you for early show entry, enabling you to take advantage of special offers and product launches before the doors open to general visitors. Plus, you’re invited to join us at an exclusive Drinks Reception in the Salon Owners’ Lounge.

We can’t wait to see you; book your ticket to join us in Manchester using this link: https://bit.ly/PBN-Ownersclub and in London by registering here: https://bit.ly/PBA-OwnersClub.

Best wishes,

ABT Accreditation

ABT Accreditation is a simple, low cost and extremely efficient way to step out of the crowd and show your potential students that you are approved, endorsed and eligible to offer, on completion of your courses, ABT membership and insurance packages to them.

ABT Accreditation isn’t just a logo, or a membership, it allows you to instil confidence and provide guidance to your potential students that they can get insurance with ABT. Once insured your students can continue practicing on the public with the new skills they have learnt.

A successful application would allow you access to the use of our accreditation logo, insurance for your students, as well as loads of membership benefits to becoming an ABT Accredited member.

A Night of

ABT members shine bright at Scratch Stars Awards 2025

The UK and Irish nail industries gathered in London this summer to discover the winners of the Scratch Stars Awards 2025 and the ABT and Beauty & Hairdressing teams were delighted to be part of the celebration.

Once again, the event was a huge success for ABT members. We’re thrilled to share that 47 of the Scratch Stars Awards 2025 finalists are ABT members, with 21 of those also ABT Accredited Educators. Of the 18 category first placed winners, 10 of those are ABT members and/or ABT Educators. What’s more, all three nail professionals

inducted into the prestigious Scratch Stars Hall of Fame this year are also ABT members.

Hosted by TV personality Jeff Brazier alongside Helena Biggs, Editorial and Partnerships Director at Scratch the winners were revealed at the Scratch Stars Party, held at the stylish Underglobe on London’s South Bank.

ABT part of Howden was proud to once again sponsor two categories, Nail Salon of the Year and Online Educator of the Year, with Amelia Black, ABT’s Brand Manager, on hand to present the awards.

Jiak Hing
Catriona Leith Kayley Cairns
Photos courtesy of Jon Bradley Photography for Scratch magazine.

Winners of the Scratch Stars Awards 2025 are:

Natural Nail Specialist of the Year Sponsored by HARA Professional: Lucy Price-Marshall (ABT member)

L&P Tech of the Year Sponsored by Glitterbels: Kylea Wherry (ABT member)

Mixed Media Artist of the Year Sponsored by HD Pro Nail Systems: Alice Nali (ABT member & ABT Accredited Educator)

Gel Tech of the Year Sponsored by Light Elegance UK: Justyna Pryke

Gel Polish Stylist of the Year Sponsored by The GelBottle Inc: Sophie Donaldson

Polish & Paint Artist of the Year Sponsored by Andreia Professional: Danielle Brindley (ABT member)

Pedicurist of the Year Sponsored by Footlogix: Leila Monroy (ABT member)

Nail Stylist of the Year Sponsored by OPI: Kirsty McDonough

Nail Salon of the Year Sponsored by Vodex: The Nail Group, London

Nail & Beauty Salon of the Year Sponsored by ABT part of Howden : Kate Lifestyle, Essex

Home Nail Salon of the Year Sponsored by Gelish: Michelle Brown (ABT member)

Mobile Nailist of the Year Sponsored by The London College of Beauty Therapy: Claire Woodcock

Educator of the Year Sponsored by ABT part of Howden: Michelle Brookes (ABT member & ABT Accredited Educator)

Online Educator of the Year Sponsored by Gel Junkie: Melanie Lewendon (ABT member & ABT Accredited Educator)

Social Media Star of the Year Sponsored by Halo Acrylic Plus: Jessica White

Nail Team of the Year Sponsored by UMIA: Glitterbels (ABT Accredited Educator)

The Shooting Star Award Presented by Scratch: Theresa Foddering (ABT member)

Services to the Nail Industry Sponsored by Sweet Squared: Belinda Price

Scratch Stars Awards 2025 Hosts

Jeff Braizer and Helena Biggs

Mixed Media Nail Artist of the Year

Sponsored by HD Pro Nail Systems

Alice Nali (ABT member & ABT Accredited Educator)

ABT part of Howden was represented by Amelia Black, Brand Manager and Ella Figgitt, Marketing Executive.

Educator of the Year

Sponsored by ABT part of Howden: Michelle Brookes (ABT member & ABT Accredited Educator)

Polish & Paint Artist of the Year

Sponsored by Andreia Professional: Danielle Brindley (ABT member)

The Shooting Star Award

Presented by Scratch: Theresa Foddering (ABT member)

L&P Tech of the Year

Sponsored by Glitterbels: Kylea Wherry (ABT member)

Pedicurist of the Year

Sponsored by Footlogix: Leila Monroy (ABT member)

Natural Nail Specialist of the Year

Sponsored by HARA Professional: Lucy Price-Marshall (ABT member)

Nail Team of the Year

Sponsored by UMIA: Glitterbels (ABT Accredited Educator)

Home Nail Salon of the Year

Sponsored by Gelish: Michelle Brown (ABT member)

Nail & Beauty Salon of the Year

Sponsored by ABT part of Howden: Kate Lifestyle, Essex

Photos courtesy of Jon Bradley Photography for Scratch magazine.

Meet Megan, the person behind ABT’s Live Chat service, accessed through our website at www.abtinsurance.co.uk.

“I’m on hand to answer your questions about insurance, membership benefits and ABT Accreditation. Unlike some live chat services, we don’t use a chatbot; if you message using ABT’s Live Chat service, it will always be a real person who responds with the most up-to-date and accurate answers.”

Q: What are ABT’s patch testing guidelines?

“Patch testing for tinting and perming services is a strict requirement of your ABT policy and follows industry best practice.

“Carrying out a patch test safeguards clients, supports professional standards and ensures that you remain covered under your ABT insurance policy.

“Patch testing prior to tinting or perming helps to identify any potential allergic reactions or sensitivities before the full treatment is applied, thereby minimising risk. When conducting the patch test, it is important to follow both the training you have received and the manufacturer’s specific instructions for the products you are using.

“You must always record details of patch testing on your client’s consultation card as evidence of compliance with this requirement. This includes the date of the patch test, details of the consultation process and the patch test itself plus after care advice given. This record must be kept for at least seven years. As a reminder, it is a requirement of your ABT policy to adequately record every treatment given to each of your clients.

“It is also important to note that the ABT insurance policy does not accept the use of disclaimers as a substitute for patch testing. Disclaimers, such as client-signed waivers or consent forms that attempt to relinquish the need for patch tests, do not provide coverage or legal protection under the policy.

Q: What does it mean when a course is ABT Accredited?

“Therefore, to be fully compliant and insured, you must carry out patch tests routinely for tinting and perming treatments in line with the product manufacturer’s specific instructions.”

“ABT Accreditation is an internal framework that ensures training courses have met the standards required for insurance and membership with ABT.

“Undertaking a course that has achieved ABT Accredited Status gives students the confidence that, once qualified, they’ll be eligible for ABT insurance and can begin working with the skills they’ve gained.

“From a training provider’s prospective, ABT Accreditation is a simple, low cost way to elevate your training business and ensure students are supported with the cover they need.”

“Upon application, ABT’s accreditation team review training manuals, course content and the assessment process.

“We also check an educator’s certificates and insurance to make sure they are qualified in all treatments they are delivering training in and that they hold the correct qualifications to teach.

“Without going through this intensive process, we cannot be sure that training meets the standard required for our cover.

“Once approved, not only will your courses have added credibility and visibility, you will also be able to use the ABT Accredited logo on certificates and marketing materials, have access to your own portal, be entered onto the searchable ABT Accredited course directory, access student insurance options for learners and receive specific membership benefits.”

Ask Megan a question on Live Chat at www.abtinsurance.co.uk

Trichology Certification

Training & Membership

For Hair Salons.

Contact us to find out how to study for your Trichology Certification and Hair Loss

Who to follow

With growing social media followings, we highlight ABT members influencing

Founder of award-winning hair extension brand, Routes Hair Extensions, Rachel Burgin shares her expertise, gained over 25 years, to help salons grow bookings, retain clients and grow your profits. Follow @routeshairextensions to learn more about their ‘Ahead of the Game’ event, taking place in Manchester in September, where they’ll launch the hair extension brand’s ABT accredited course.

Makeup artist and Educator Barbara Villasenor runs the AOFM Academy of Freelance Makeup and is both an ABT Member and ABT Accredited Educator.

Follow the academy at @aofmakeup to see her work across London, Dubai and New York. We love how this account highlights the creative and editorial projects of academy graduates, showcasing their work to their 36.8K followers.

Looking for some truly creative nail art inspiration? Check out Lorna Andrews – AKA the Ninja Nail Fairy – for nail tutorials featuring plenty of sparkle courtesy of her brand, Glitter Planet Nail Academy (@glitterplanetuk) who offer ABT Accredited courses. We love Lorna’s easy-to-follow tutorials that will expand your nail art repertoire as well as BTS footage so you can get to know the Glitter Planet team.

Industry News

Andrew Barton has been revealed as the first Wig Industry Ambassador for the Hairdressing & Beauty Suppliers Association (HBSA).

In a market worth over £5 million, Andrew will use his role to raise awareness of the work of UK wig makers and suppliers.

HBSA: hbsa.co.uk

More accessible hair care packaging launched Authentic Beauty Concept has repackaged its Replenish range of hair care to feature braille and NaviLens, both of which assist visually impaired users, enabling greater accessibility.

The initiative marks the beginning of a global roll-out of accessible packaging across all new Authentic Beauty Concept product launches in the coming months.

The relaunch was marked with an event hosted by brand advocates Anna Cofone and Samantha Cusick, who unpacked the nuanced, unspoken language of hair artistry, asserting listening as the leading skill in their work.

Authentic Beauty Concept: authenticbeautyconcept.com

Professional supplier expands range

Sweet Squared Ltd has added three more brands to its portfolio of beauty, nail and hair products.

This summer has seen the Leedsbased firm become one of only two strategic distribution partners in England, Wales and the Channel Islands for hair repair brand K18.

In addition, Sweet Squared has acquired salon-grade hygiene brand Mundo Professional and innovative nail art brand :YOURS Cosmetics.

Sweet Squared Ltd: sweetsquared.com

Dynamic messaging increases client engagement

Booking platform Fresha has upgraded the way salon clients receive automated communications about appointments booked through the system.

By partnering with customer engagement platform Twilio and Google, Fresha has adopted Rich Communication Services (RCS) messaging to replace traditional SMS. The company report this has “resulted in an immediate and measurable uplift across the customer journey, including a 41.3% read rate on appointment messages and a 7.1% increase in customer reviews.”

By introducing RCS, Fresha replaced plain text messages used for appointment confirmations, reminders and postappointment thank you messages with dynamic branded notifications featuring verified sender identities, interactive buttons and rich media.

Fresha: fresha.com

Andrea Dorata has been appointed as Alfaparf Milano Professional Brand Ambassador UKI.

Andrea, who describes his appointment as “a true honour”, runs Dorata Hairdressing salons in Marlow and Henley-on-Thames with his siblings Simona and Andrea.

Alfaparf Milano: alfaparfmilanopro.com

NHS doctor takes on Cetuem ambassador role

Cetuem Cosmetics has hired NHS doctor and former Miss England, Dr Bhasha Mukherjee, as brand ambassador.

A genuine user of Cetuem products, Dr Bhasha Mukherjee experienced the healing properties of its 24-carat liquid gold formulations infused with botanicals and vitamins.

Cetuem Cosmetics: cetuem.com

TGB Academy reveals online learning platform

The education arm of The GelBottle Inc. has launched an online learning platform that promises a dynamic and supportive learning environment.

Designed to offer guidance, support and help to nail professionals, the new TGB Academy platform features free videos including ‘how to’ guides and tutorials, educational blogs, and business resources and templates.

For those new to the industry, the education hub signposts users to TGB Academy’s inperson ABT accredited courses and supports your development after qualifying.

For established nail techs, the platform highlights TGB Academy’s flexible training options that enable you to learn at your own pace covering everything from accredited conversion courses to business growth and branding.

TGB Academy: thegelbottle-academy.com

Software provider streamlines booking scheduling tool

Salon Manager has reimagined its online booking system, streamlining appointment scheduling for both salons and clients.

With more emphasis on mobile usability, the booking experience has been simplified eliminating the need for clients to log in or remember passwords. Secure card storage enables faster bookings.

With data security also a central focus, no unnecessary personal information is stored.

Salons can customise the platform, incorporating your own brand colours, imagery and logos.

The introduction of custom, trackable booking links, known as Smart URLS, enables salons to direct clients to specific booking options, whether that be promoting a new stylist or running a limited time offer, for example.

The launch comes as Salon Manager reaches a new milestone, supplying over 50% of UK hair and beauty colleges with their booking platform.

Salon Manager: salonmanageronline.co.uk

Cloud Nine has revealed Stephanie Mason as Global Managing Director.

Since founding her first business Showpony, Stephanie has helped upscale other brands globally. In her new role with the hair tool brand, she will spearhead Cloud Nine’s growth and expansion worldwide.

Cloud Nine: cloudninehair.com

Face the Future partners with skin cancer charity

Skcin has been named by advanced skin clinic and online retailer Face the Future as their official charity partner. The collaboration has been announced as part of Face the Future’s ongoing ‘365 Days Of SPF’ campaign.

A recent YouGov survey, which formed the basis of Face the Future’s second annual ‘365 Days of SPF’ report, discovered that almost half of the UK (45%) do not apply SPF daily/most days.

With the aim improving the outcomes of those diagnosed with melanoma and non-melanoma skin cancer, Skcin’s MASCED education programme, accredited by ABT, trains beauty therapists, hairdressers and barbers to spot potential early signs of skin cancer and promote early diagnosis by signposting clients to appropriate professionals.

Face the Future: facethefuture.co.uk

Skcin: skcin.org

Dundee barber and educator with the Great British Barber Bash, Brandyn Murphy, has become a brand ambassador for OSMO.

“Being asked to represent a brand I’ve trusted for so long is an absolute honour,” he says.

OSMO: osmo.uk.com

Beauty pros develop wellbeing course to protect fellow professionals

A new online wellness course has launched specifically developed to support beauty and hair professionals in caring for our own bodies.

The Balanced Beauty Pro addresses the common chronic tension, fatigue, poor posture, pain and discomfort that may be experienced whilst working in our industry.

The course has been developed by Heather Hughes, a Somatic Movement educator with 13 years’ experience in the beauty industry, alongside her sister Tiffany Hughes, who has worked as a lash artist for seven years.

In addition to at-home exercises delivered online, the programme includes education on postural awareness, the nervous system connection and ergonomics.

The Balanced Beauty Pro: thebalancedbeautypro.com

Annual industry celebration returns British Beauty Week returns Monday 20th – Sunday 26th October, with the spotlight focussed on the Future of Beauty.

Organised by the British Beauty Council, events will take place across the UK.

In 2024, more than 50 brands and businesses took part including Elemis, Sephora, John Lewis and TikTok.

The week will also host the British Beauty Council Industry Hub on Wednesday 22nd October, exploring the leading innovations characterising the future of the beauty industry. Bringing together thought leaders, the one-day event will consider the key drivers propelling beauty’s future, new products setting the agenda, consumer behaviours and creative talent shaping our industry, how the beauty industry can support the wellbeing of future generations, and the importance of investment in our sector to ensure its competitiveness and economic resilience. Tickets to the Industry Hub are available online.

Visit the event website for full details of events happening near you to celebrate British Beauty Week 2025.

British Beauty Council: britishbeautycouncil.com

Towelling brand celebrates B Corp. recertification

Easydry has been recertified as a B Corporation, reinforcing the company’s commitment to sustainability.

The Irish firm, which pioneered compostable towels in 2007, first achieved B Corp Certification in 2022, becoming one of the first ten companies in Ireland to reach this milestone. Recertification, which takes place every three years, includes rigorous reassessment across governance, environment, workers, community and customers; Easydry demonstrated measurable improvement in all five areas.

Anne Butterly, Founder and CEO of Easydry, comments:

“We’ve always believed that business can be a force for good. Recertification shows we’re not standing still – we’re raising the bar and proving that Irish companies can lead on sustainability.” Easydry: easydry.com

Mood Hair Colour has named Tracey Ann Smith as the brand’s new Creative Director.

With eight British Hairdressing Awards and experience in brand and creative stategising, Tracey will bring a fresh vision to the brand’s product development, visual identity and campaign imagery.

Mood Hair Colour: moodhaircolor.com

Hive of Beauty ambassador launches beauty podcast

Waxing specialist Becky Priest has launched a new podcast lifting the lid on the realities of running a beauty business.

Becky is brand ambassador for Hive® of Beauty, with the professional waxing brand sponsoring the podcast.

‘Balls, Brazilians & Business’ offers insight, laughter and inspiration for beauty professionals with Becky acting as a dynamic and unfiltered voice of the industry. She delivers honest advice and celebrates the highs and lows through candid conversations, expert interviews and behind-thescenes stories from the treatment room.

‘Balls, Brazilians & Business’ is available now on Becky Priest’s YouTube channel.

Buttercups relaunches website & rebrands

Salon wear company Buttercups Uniforms has rebranded with a fresh vibe that includes a new logo and colour palette.

There’s also a refreshed website that’s intuitive and runs faster, enabling you to browse and buy your next go-to salon styles quicker and easier.

These include the launch of the new Med Couture Insight Collection and sustainable Healing Hands 360 Collection, made with 56% recycled polyester.

In addition, the new Rhodes Tunic, manufactured from 100% recycled and recyclable 2Life eco fabric, aligns with the brand’s sustainable ethos. Colours available include bold Lapis Blue, vibrant Raspberry and crisp White.

Buttercups Uniforms: buttercupsuniforms.com

Getting Your

Employment Status Right

HMRC’s Kevin Hubbard explains why it matters for hair and beauty professionals.

WWorking in the hair and beauty industry means being part of a vibrant, creative sector where the flexibility to work in different ways is thriving. In HMRC, we understand that while this flexibility brings tremendous opportunities, it can also create genuine confusion about tax responsibilities.

That’s why we’ve recently published new guidance specifically for your industry. This has been developed directly in response to requests from industry representatives who told us they needed clearer direction.

Understanding the ‘Rent a Chair’ reality

Part of the guidance covers the ‘rent a chair’ model, which has become increasingly common across this sector. Here’s where a crucial misconception needs addressing: just because you rent a chair doesn’t automatically make you self-employed for tax purposes. Your employment status isn’t determined by the label attached to your arrangement, but by the reality of how you actually work. This determines who’s responsible for paying Income Tax, National Insurance contributions, and potentially VAT.

Let me illustrate with two scenarios that might feel familiar.

• Take Sarah, a stylist whose shift pattern is decided by her salon manager. She’s paid a fixed hourly rate, has clients assigned to her and works to appointment times set by the salon. Sarah should be classed as employed for tax purposes and wouldn’t need to pay the ‘chair rental’.

• Now consider Mark, who, in addition to renting a chair, provides services to his own clients, buys his own products, sets his own schedule, determines his own prices and clients pay him directly. Mark is genuinely self-employed.

The difference lies not in the rental arrangement, but in the level of control, financial risk and integration with the business.

When it’s not clear-cut

Many professionals find themselves with a mixture of employed and self-employed characteristics (something you might relate to). This is where our Check Employment Status for Tax (CEST) tool becomes invaluable. It’s a free online tool that walks you through questions about your working arrangements and provides guidance on your likely status.

Check it out at gov.uk/guidance/checkemployment-status-for-tax

Why getting it right matters

Understanding your employment status affects your rights, responsibilities and financial planning:

• If you’re employed, your employer handles your tax deductions through PAYE and you’re entitled to employment rights.

• If you’re self-employed, you’re responsible for registering for Self Assessment, maintaining records, and paying your own tax and National Insurance contributions. For salon owners, if you’re renting out chairs to genuinely self-employed professionals and your turnover exceeds the VAT threshold, you’ll need to register for VAT and charge it on the rent.

See the breakdown at: gov.uk/how-vat-works/vat-thresholds

Our guidance

This guidance represents part of our broader approach to supporting compliance in your sector. We believe in promoting understanding through clear guidance and practical tools, while taking targeted action where we identify businesses that aren’t meeting their obligations. Our focus remains on helping compliant businesses thrive whilst ensuring everyone pays the tax that’s due.

Taking action

I encourage everyone running salons, barbers and beauty clinics to review this guidance. It’s designed to be user-friendly, with practical examples you’ll recognise, and includes an explanatory video that takes you through how tax works in your industry.

If you work in a salon, getting your employment status right from the start helps you avoid complications later. The guidance is available on GOV.UK, and I recommend using the CEST tool if you’re unsure about your situation.

Scan the QR Code to read HMRC’s new guidance specificially for hair and beauty professionals.

Meadow Hunter Cottage

Woodland Cardigan Stables

Keeping compliant with new

waste rules

Rebecca Waters highlights new regulations affecting how you dispose of your salon’s rubbish.

WWaste management responsibilities might not be the most exciting part of running a salon or aesthetic clinic, but they’re vital to keeping compliant. When new regulations are introduced, like the ‘Simpler Recycling’ initiative, brought in on 31st March this year, professionals should ensure they’re on top of any changes.

What are the new regulations?

The Simpler Recycling rules affect businesses with 10 or more full-time equivalent employees. It is a change to how business waste is managed, namely the need to separate waste items prior to collection.

Salons and clinics that have fewer than 10 fulltime equivalent employees will have to follow the regulations from 31st March 2027, so there is plenty of time to prepare if you haven’t put changes in place and fall into this category.

What items need to be separated?

All waste produced by staff, clients or other visitors to your salon or clinic needs to be separated. This includes:

• Dry recyclable materials (plastic, metal, glass, paper and card)

• Food waste

• Non-recyclable waste (sometimes called residual waste)

Separate bins are needed for each category, or you can collect them in one bin and separate the items prior to collection.

Glass recycling could include drinks bottles and rinsed empty food jars but would not include items such as salon mirrors. Broken mirrors can be collected with regular municipal waste or may be able to be sent to a separate recycling centre with the help of a specialist waste management service.

Metals would include drink cans, empty aerosols and aluminium foil, but wouldn’t include laminated foils or electrical items. Examples of paper and cardboard that need to be separated include packaging and envelopes.

Contaminated recyclable waste

1. Contamination occurs in two scenarios: The wrong items are put into a recycling bin, effectively ‘contaminating’ that waste when it is collected.

2. The waste items aren’t clean enough (there may be excess from products during treatments or food residue remaining).

Whilst salons and clinics aren’t expected to remove all contamination before collection, failure to comply may force action such as refusal to collect waste, additional collection fees or legal repercussions from the Environmental Agency.1 Paper and cardboard need to be separated because they are easily contaminated by other dry recyclable materials. Something as simple as picking up moisture from a glass bottle or metal drink can negatively impact the recycling opportunities for paper and cardboard.

What is a full-time equivalent employee?

The Simpler Recycling rules are based around employee count, affecting businesses with 10 or more full-time equivalent employees. If your salon or clinic is based across multiple locations, you’ll need to total all employees at all venues. Part-time employees can be included in your calculation based on their fraction of pro-rated hours. Volunteers, contractors and self-employed professionals (who may rent a space in your salon) are not counted.

Scan me!

Three changes to make immediately

To abide by these new regulations, here are three simple changes you can make today:

1. Contact a specialist waste management service with any questions you have and ensure they are able to collect your separated waste.

2. Place bins for each waste type near points of use or in communal/ working areas.

3. Ensure the whole team understands the new rules and related waste disposal workflows.

Such simple changes can support the environment by improving recycling opportunities, so ensure your waste workflows are up to date. For businesses with fewer than 10 employees, you have until 31st March 2027 to make these changes, otherwise take steps today!

1.Department for Environment, Food and Rural Affairs, (2025). Simpler recycling: workplace recycling in England. (Online) Available at: gov.uk/guidance/simpler-recyclingworkplace-recycling-in-england [Accessed August 2025].

With 20 years’ experience in the healthcare sector and considered an expert in her field, Rebecca Waters works within the Research and Development team at Initial Medical, who offer waste management services to businesses such as beauty and hair salons and aesthetic clinics. initial.co.uk/medical

Treatments for

CLIENTS WITH CANCER: are you covered?

Enhance the lives of those undergoing cancer treatment with our guide for ABT members.

AAs a therapist, your client base will consist of individuals from all walks of life, some of whom are bound to be living with chronic health concerns. Offering a variety of beauty and wellness treatments can support clients through their illness, making them feel a little more like their old self, and boosting their wellbeing before, during, and after gruelling treatment.

In the UK, Macmillan Cancer Support estimate there are almost 3.5 million people living with cancer, with more than 400,000 people diagnosed each year. If one of your clients tells you the unfortunate news that they have been diagnosed with cancer, what do you do? Can you continue to treat them?

If you’re an ABT member, then the answer is yes.

If you’re carrying out noninvasive treatments for your client’s well-being, which includes facials, massage, manicures and pedicures amongst others, then there is no need to be concerned. If you are not an ABT member, you should contact your insurance provider to confirm whether treating cancer sufferers is excluded.

The ABT members’ insurance policy does not exclude

you from treating clients undergoing treatment for cancer. In addition, you don’t have to worry if a client tells you during consultation that he or she is in remission (however you will still need to note this in your consultation).

Specialist training

It’s worth noting that if any specialist training for a therapy for treating people with cancer is available, then it would be a good idea to attend this. Any products used should be checked to see if they are safe on cancer patients as per the manufacturer’s guidelines.

Take a look at ABT Accredited courses that offer treatments specifically tailored to be suitable for those going through cancer treatment.

Your client should also consult their specialist medical practitioner and you should also record their consent on your client’s consultation form/card. When it comes to complementary therapies, such as massage, Breast Cancer Now advise: “Most complementary therapies are safe for people with breast cancer. However, if you are considering complementary therapies, speak to your treatment team first.”1

Advertising your treatments

The Cancer Act 1939 (Section 4) means that it is against the law to advertise a treatment to the public claiming to cure cancer; this includes giving advice in relation to cancer treatment. You are not a medical professional, and therefore you must not imply that any of the treatments you offer will cure the disease. Some of the therapies you are qualified in can assist in easing the side effects of treatments such as chemotherapy or

radiotherapy and help with a client’s overall feeling of well-being and self-esteem. Remember, you should only offer treatments for which you are qualified and which are nationally recognised or accredited by ABT and therefore covered under your ABT policy. Your treatments

Via their website, Macmillan Cancer Support offer advice to cancer sufferers about the types of treatments that may be beneficial in helping them to cope with the pain, discomfort and

fatigue associated with cancer treatments. Amongst these, massage is recommended. Vitally, they state: “Some people are worried that having a massage might cause cancer cells to spread to other parts of the body. Research has not found any evidence of this, but massage therapists will avoid any areas affected by cancer.”2

Hands, feet & nails: Chemotherapy treatment can affect nails, making them brittle and cracked. Cuticles may become dry and sore. According to breastcancer.org, clients who have had lymph nodes under

their arms removed during mastectomy or lumpectomy need to be particularly aware of nail care, as hangnails or cuts can lead to infection.

Offer your client advice on natural nail, hand and foot care including regular use of a cuticle oil to keep cuticles moisturised. Consider using acetone-free polish remover and other products that will not dry the nail plate further and, as always, only use sterilised tools.

Skincare: Clients undergoing treatment for cancer may find that their skin becomes drier.

Offer your client advice on natural nail care including regular use of oils to keep cuticles moisturised.

Therefore, you should take this into account during facial treatments; you are in the perfect position to help your client restructure their facial routines to include cleansers, exfoliators and serums for sensitive skin. You can also recommend body moisturisers that can help keep skin supple.

Brow reconstruction: If your client is undergoing chemotherapy, it is likely that they will experience hair loss. The powerful drugs used to attack cancer cells also have the same effect on hair roots, and chemotherapy can cause hair on all areas of the body to fall out including eyebrows and lashes.

If you have trained in makeup application, use your skills to show your client how

to apply brow powders to recreate eyebrows; today’s brow products are highly advanced and help to recreate the lost hair that goes so far in framing the face.

“Use your skills to help cancer sufferers by voluneteering for the Look Good Feel

Better charity”

Areola reconstruction: Body confidence for those who have undergone mastectomy due to breast cancer can be a vital concern in their recovery process. Micropigmentation, or semipermanent makeup (SPMU), is now widely available for areola reconstruction and camouflage scarring.

Specialist advanced training in this lifechanging skill is available for experienced micropigmentation technicians.

Volunteer your skills

If you would like to use your qualifications to help cancer sufferers on a wider scale, the Look Good Feel Better charity is always appealing for Beauty Volunteers. You need at least one year’s experience in skincare or the application of makeup and be happy to deliver the charity’s Workshops and Masterclasses for men and women across the UK who are undergoing treatment for cancer. Find out more at lookgoodfeelbetter.co.uk.

For more information on ABT insurance, telephone 01789 773573, email info@abtinsurance.co.uk or visit www.abtinsurance.co.uk.

References

1: breastcancernow.org/ about-breast-cancer/life-aftertreatment/complementarytherapies [Accessed Aug 25]

2. macmillan.org.uk/cancer-informationand-support/treatment/coping-withtreatment/complementary-therapies/ massage-or-other-touchtherapies [Accessed Aug 25]

Image courtesy of: Morgan’s Beauty Therapy
Image courtesy of: Katherine Monique Beauty
Image courtesy of: The Beauty Room
Image courtesy of: Devoe Skincare Clinic
Image courtesy of: A Beauty Lounge

LAUNCH!Ready to

WLAUNCH!

Plan an event to position your new salon as a must-visit destination.

Whether you’re launching a brand new business or expanding to open an additional salon, creating a buzz from the off can be vital to its success.

A well-executed launch event will create a lasting impression and position your brand as a must-visit destination. Generating social media content, word-of-mouth advertising and even traditional coverage in local print media, celebrating the opening with an event marks your arrival in your community.

However, a launch event isn’t just a chance for a party but an important part of your business’ marketing mix. As well as showcasing your premises, an event is an opportunity to introduce the team, highlight the services you are offering and network with other local businesses.

Make a plan

Before you go ahead and order the fizz, define your event’s goals. Is it about brand awareness, attracting new clients or engaging with influencers? Your event can be multi-purpose but be clear what you want to achieve. With measurable objectives, such as the number of attendees you want to attract, appointments booked, revenue generated in retail sales or social media mentions, you will be able to ascertain whether the event has been a success.

Plan an unforgettable experience

Decide what kind of mood you want to create to reflect your salon’s ethos. Immerse guests in your brand story using lighting, music and décor. If one of your aims is to achieve social media engagement, ensure guests create stunning imagery of your salon space; a branded backdrop or flower wall always goes down well. Encourage guests to interact with immersive elements such as a sampling station, live styling demos, express blowouts, hand massages or skin consultations.

Set a budget and stick to it

By accurately budgeting the cost of the event, you’ll keep spending within your means.

Marketing your event

Be sure to invite the right people; this is why it’s important to plan what you want the event to achieve.

These days there’s no need to create printed invitations, a stylish email is sufficient. If you’re not confident in design, invest in the skills of a professional, who can also create social media adverts in the right sizes using the same branding.

The invitation should include your business’ logo, the date, location, why your invitee should attend and how and when to RSVP so you know how many people to expect. Include a hashtag and ask guests to use this whenever they post about your salon.

Tease the event early on social media with countdowns, sneak peeks and behind the scenes content to generate interest.

Send a press release and invitation to local media; find the right person, such as the beauty or women’s editor, so your invitation doesn’t get lost. DM local social media influencers, giving them a reason to attend such as a complementary treatment.

“Immerse guests in your brand story using lighting, music and décor”

Think about investing in items you will be able to use again, such as signage.

Consider partnering with a local florist for floral arrangements or a baker for branded cupcakes, or alternatively follow YouTube tutorials to create your own. Remember though, everything on show at your event will be a reflection of your business’ professionalism.

If you’re planning on giving away sample products, prizes or putting together goody bags, the cost will need to be incorporated into your budget (again think about cross-promotion collaborations with other local businesses).

Factor in staffing costs. If attending the event is compulsory for your employees, the hours worked will need to be paid at their regular wage rate or accrued as time off in lieu, depending upon their contract of employment.

Allocate the task of capturing the event for social media to either one of your staff or a trusted friend. They’ll need to create video footage and photographs that you can leverage in the weeks to come for reels, blog posts, email newsletters and website content. You could also live stream during the event, especially if there’s treatment demonstrations.

Post-event reflections

After the event, send personalised thank you emails and messages to all those who attended with a special offer to encourage future bookings.

Share any posts that use your hashtag and remember to reply to comments on your own social posts.

Reflect back on your original goals and measurable objectives, analysing whether the event achieved what you planned it to. Review what worked and what didn’t and use this data to inform how you plan your next salon marketing event.

Your Salon’s

New Star

IIntroducing a new staff member into your team is an exciting opportunity to refresh your brand, expand your treatment menu and attract more clients.

In an industry where trust and familiarity are so valued, use this to your advantage to get your clients on board and fill your new therapist or stylist’s column quickly.

Communicate with clients

Ahead of their start date, let clients know about the new addition to the salon team.

Whilst chatting to existing clients, mention how exciting it is to have someone new joining your team and what benefits this will bring. For example, it will be easier to get an appointment or discuss new treatments that will be available.

Introduce your new team member on your website, share a short Q&A video on your social media profiles and make an announcement in your email newsletter. You could also display a poster in the salon announcing when your new team member’s diary will open.

Include a photograph of them in all of your communications and share the list of treatments they will be offering, especially if they’re bringing something new.

If you’re planning on moving a client’s appointment to your new recruit, tell the client in advance; it’s a courtesy that they will appreciate and avoids any embarrassment when they arrive.

You may have clients who object because of established relationships, so highlight your new team member’s skills and experience and reassure clients that feedback is welcome, whether they’re happy or dissatisfied with their experience.

Encourage your clients to embrace a new therapist or stylist and try something new.

In the salon, introduce every client to your new therapist or stylist, even if their appointment is not with them. You want their face to become as recognisable as you are to your clients.

Offer incentives

It can often be the case that it takes time for a new recruit to build their column. A gentle nudge may encourage clients to try your new therapist or stylist. This could include introductory discounts for a limited time or referral perks if clients make recommendations to friends. You could also bundle treatments into packages only available with your new member of staff. This will not only highlight the breadth of their expertise but may also encourage clients to try therapies they weren’t aware your salon can now offer.

Realistic expectations

Your new team member may feel under pressure, demoralised and anxious if their diary column takes time to fill. Have realistic expectations and reassure them. Celebrate small wins by sharing positive client feedback and publicly acknowledge when more clients book in.

Encourage your new team member to engage in the process of filling their column by suggesting ways to encourage new clientele. Whilst not all ideas may be feasible, run with at least one to show that you value their input.

Introducing a new staff member is a chance to energise your team and increase your salon’s offering. With thoughtful planning and ongoing support, your new team member can quickly become a well-loved part of your salon experience with a column that’s full to bursting.

New dedicated beauty & hair community launches

A

A first-of-its-kind digital platform, that blends a marketplace, community hub, supplier directories and practical business tools to empower salons, has been launched.

Described by founder Nikki Kenton as if “Amazon, Facebook and LinkedIn were built exclusively for the hair and beauty industry”, the Jaspy platform is designed to provide salon owners with information on reputable brands, suppliers and education providers whilst delivering business resources and a space for professionals to grow.

Salon owner Nikki, who knows first-hand the challenges independents face in today’s digitalfirst world, aims for Jaspy to become “a trusted, collaborative space where salons can access clear guidance, digital tools, and resources - without losing the human touch and experience that make the industry special.”

Marketplace

Nikki describes Jaspy as Amazon but for salons. “Online retail isn’t going anywhere and the industry needs to embrace it. Salons will always shine with face-to-face advice and sales but having the ability to sell while you sleep and giving clients choice is key,” she says.

and build networks in a supportive space. In addition, it provides practical tools such as policy templates and pricing calculators.

The community hub is open to everyone working in the beauty and hair industries, including students and educators, salon owners, accountants, insurers and brands.

Brand partners

Jaspy’s brand directory is designed to make it easy for salons to connect with established companies as well as indie labels. Nikki explains:

“Brands manage their own directory page, promote news and launches, post training and event dates and even build sub-communities dedicated to their brand. Soon, they’ll also be able to collaborate via Jaspy’s upcoming Business to Business (B2B) Marketplace; trusted connections that spark real partnerships.”

Training & development

In an industry where regulations are changing, the platform also offers training, CPD portfolio and skills development opportunities. This enables educators to reach new audiences and professionals to access training that supports both business and personal growth.

One of Jaspy’s functions is to provide salons with the ability to offer direct-to-consumer retailing. “Most brands won’t support salons selling on Amazon and small independents can’t compete on price. Jaspy changes that,” explains Nikki. “Our marketplace is about shopping local and supporting small business, a dedicated retail space where independent salons can sell products directly to clients - with search results returned by location, not price.”

Community

As an online community, Jaspy aims to bring professionals together to collaborate, share advice, swap stories, post jobs, discover products, services, podcasts and events

Jaspy will preview its Training and CPD features at Professional Beauty in October. At its heart, Jaspy aims to support education, continuous professional development (CPD), direct-to-consumer retailing and business growth. “By championing these areas, we aim to provide consistent, practical support that helps independent salons remain competitive and confident in a changing landscape,” concludes Nikki. “We invite salon owners and professionals to join Jaspy as we shape a thriving, connected future for the hair and beauty industry together.”

Jaspy: jaspy.co.uk / office@jaspy.co.uk

Social Media

Follow us on social media or keep up to date on our membership website. The fun never stops from discounts to latest industry news and invitations to events you need to be at. We make sure we are there for our members all year round.

Salon Services exclusively launch Andreia Professional Makeup

Following the successful introduction of its hair care and nail ranges, Andreia Professional has launched its makeup range into Salon Services and Sally Beauty stores nationwide and online.

Elleebana marry henna with tint for new lash & brow stain

Elleebana has revealed a new collection of lash and brow tints created to deliver the intensity of henna with the versatility of tint.

Designed for those who demand high performance, inclusivity and creativity in their cosmetics, the Andreia Professional Makeup collection comprises four key categories: Face, Eyes, Lips and Accessories. Key products include Ink Freak richly pigmented eyeshadow palettes and mascaras, award-winning Kiss Proof Liquid Lipstick and Precious Glow Highlighter, along with a comprehensive range of brushes and a pro-grade brush cleanser.

Salon Services: salon-services.com

The Elleebana Helyx Hybrid Tints range, which includes seven vibrant shades, delivers stain on skin for up to 10 days and up to six weeks on lash and brow hair whilst enhancing hair health.

The stain is formulated with Kera-Veg 18, a plant-based keratin alternative that boosts hair strength and hydration. In addition, it is infused with botanicals including aloe vera, chamomile and rose water that nourish and protect hair and skin.

Beauty Rules: beautyrules.co.uk

What’s New in Beauty

Harley’s new oil cleanses & calms freshly waxed skin

Harley Waxing has introduced a new after wax oil that delivers antibacterial properties to sensitive skins straight after waxing.

Harley After Wax Oil offers an ideal finish to treatments when massaged into freshly waxed skin. It helps to reduce redness and irritation, cleansing away residue and dead skin cells to reduce the possibility of in-grown hairs, leaving skin fresh and smooth.

The oil is formulated using tea tree, which acts as an antibacterial agent, and lavender oil to condition skin.

Harley Waxing : harleywaxing.co.uk

Create the viral Fox Eye Trend with Sosu Cosmetics’ new lashes

SOSU Cosmetics, the brand founded by influencer Suzanne Jackson, has introduced its latest collection of lash enhancements to deliver a wispy, subtle cat-eye finish.

The Hidden Agenda Fox Eye Collection enables you to create a sultry, lifted almond-shaped eye, based on the viral Fox Eye trend popularised by model Bella Hadid.

Designed for under-lash application, each of the four precision-crafted lash styles in the new collection is crafted with ultra-fine curved hair-like fibres. Each pack contains three to four individual lash clusters, depending on style, and can be reused up to three times.

SOSU Cosmetics: sosucosmetics.com

Irish brow & eye care brand announces UK arrival

Irish brand Browaid® has entered the UK market with the introduction of a new lifting and brightening hybrid brow and eye mask plus a hair stroke brow marker.

Launched in 2023 by brow expert Kim O’Sullivan, Browaid® offers a comprehensive collection of products that treat, tint and care for brows and the delicate skin around the eye area.

A hybrid between Korean skin care and brow care, the new Browaid® IllumiLift Eye + Brow Hydrogel Mask promises to deliver multi-corrective results in just 10 minutes. The mask has been developed in collaboration with medical and cosmetic dermatologist Professor Caitriona Ryan

Also new to the range is the Browaid® multi-stroke marker for creating a hyperrealistic finish on sparse areas, which features three micro tips to deliver multiple

Too Faced launches juicy new lip tint

Too Faced has introduced a new lip tint that drenches lips in moisture.

With a balmy gel cream formulation, Kissing Jelly Lip Tint delivers shine and highly pigmented colour as well as hydration.

The tint is available in eight shades: Bubblegum (soft pink), Sour Watermelon (coral red), Raspberry (berry), Cream Soda (rosy nude), Peach Rings (coral peach), Strawberry Frosting (hot pink), Grape Soda (deep berry) and Cherry Pie (cherry red).

For each shade of Kissing Juicy Tint, there’s also a matching Kissing Jelly Lip Oil-Gloss.

Too Faced: toofaced.co.uk

AlL in

tOnE

With the rise in GLP-1 weight loss injections, address post-inch loss skin deflation with smoothing, tightening and toning solutions.

the Medicines and Healthcare products Regulatory Agency (MHRA) in the UK for weight loss alongside a reduced calorie diet in people with obesity, or people who are overweight with weight-related health problems. You may know these drugs better by their brand names Wegovy, Ozempic and Rybelsus (the drug semaglutide), Mounjaro (tirzepatide) and Liraglutide.

“As medical weight loss therapies such as GLP-1 receptor agonists (including Mounjaro, Ozempic and Wegovy) become increasingly popular, more patients are achieving transformative results,” says Dr Vijay Nayar, GP at Healthium Clinics (healthiumclinics.com).

every month*. With the NHS of such medicines, millions more people in England, peptide-1 receptor

“However, while the benefits of these medications are welldocumented, ranging from improved metabolic health to significant fat reduction, there is a growing awareness of a common aesthetic challenge: skin laxity, particularly on the face and body.”

“GLP-1 receptor agonists are prescribed to support sustainable weight loss by regulating appetite and improving blood sugar levels,“ Dr Nayar continues. “As patients lose fat rapidly, especially in the face, arms, abdomen and thighs, they may notice a loss of

Skin tightening and Toning

volume and tone in the skin. This is commonly referred to as ‘Ozempic face’ or ‘skin deflation’, where the underlying fat diminishes but the skin does not contract proportionately.

“While this is a natural and expected response, it can be distressing for individuals who’ve worked hard to reach their goals.”

“Even after the numbers on the scale drop, many are left with lingering concerns: stubborn fat pockets, loose or crepey skin and uneven contours that don’t reflect how they feel inside.” say inch loss experts Tibby Olivier (pro.tibbyolivier.com).

“Even if you haven’t used or experienced Ozempic, losing weight quickly can often lead to loss of facial volume.” explains Dr Simon Ourian, Co-Founder of Simon Ourian MD. “Classic signs are typically sagging or gauntness and loss of volume.”

Provide the solutions

Whilst clients should be accessing medical support from their GP or private prescriber, providing solutions to their aesthetic concerns as their body shape changes puts you, as a beauty professional, in a great position.

“Our role is to offer clinicalgrade, non-invasive treatments that complement their weight loss journey and help them feel confident in their skin,” Dr Nayar suggests. Topical products can assist by tightening loose skin and improving elasticity whilst plumping skin to reduce the appearance of fine lines and wrinkles. Look for those formulated with ingredients such as niacinamide for strengthening the skin barrier,

hyaluronic acid to plump the skin through hydration and bakuchiol, which improves the quality of skin texture and the appearance of skin firmness. Stabilised vitamin C can be used to energise skin cells through ATP production whilst peptides will support the skin’s natural regeneration.

“Consider using products with retinoids, peptides and collagen-boosting ingredients. These can help to increase skin elasticity and reduce the appearance of sagging,” adds Dr Ourian.

“Even after the numbers on the scale drop, many are left with lingering concerns that don’t reflect how they feel inside”
- Tibby Olivier

However, the application of topicals alone may not be effective enough and therefore the addition of electrotherapies and other in-salon treatments should be contemplated.

Dr Ourian continues: “Consider treatments like microneedling, laser therapy or radio frequency skin tightening. These procedures can stimulate collagen production and improve skin texture.”

“My all over no downtime skin tightening treatment is High Intensity Focused Ultrasound (HIFU) and it’s brilliant for tightening and lifting skin without any needles or downtime,” suggests Gemma Luxton BDc

(Hon), founder of RejuvaLux (rejuvalux.co.uk). “It works by stimulating your body’s natural collagen production in the deeper layers, the same ones a surgeon would target in a facelift, but without the scalpel!

“Instead of cutting, HIFU gently heats the tissue, triggering the body to produce fresh collagen and elastin… Results show your skin gets firmer, tighter, naturally lifted and looking healthier and younger.”

Alternatively, Dr Nayar suggests: “JetPeel™ Facial [is a] needle-free, transdermal treatment that exfoliates, hydrates, and delivers oxygen and active ingredients into the skin, enhancing radiance and tone.”

“These non-invasive options can be combined into a personalised postweight loss care programme to help patients regain tone and definition.”

Dr Ourian also recommends that clients drink plenty of water and maintain a balanced diet. “Foods high in antioxidants, like fruits and vegetables, can improve skin elasticity and eating a high protein diet (1-2 grams of protein for every kg of your ideal body weight per day),” he says. “Importantly, ensure [clients] get enough sleep and manage stress effectively, too. Both are crucial for maintaining overall skin health.”

Here are a selection of face and body skin tightening therapies that you can build into your treatment menu this autumn…

*QVIA data, April 2025.

“As GLP-1 medications gain traction for metabolic and weight optimisation, AlumierMD continues to lean on strategic formulating to address their unintended skin effects, such as loss of firmness, textural imbalances, more noticeable wrinkle depth and volume and barrier disruption,” explains Dr Ash Soni, global ambassador for medical grade skincare brand AlumierMD.

“AlumierMD’s approach combines regenerative ingredients with proven dermatologic science to maintain skin health in lockstep with systemic change.”

Products in the AlumierMD range, suitable for firming facial areas post weight loss, are formulated using Matrixyl™ Synthe’6® (Palmitoyl Tripeptide-38), which restores firmness, dermal density and collagen structure along with high and low molecular weight hyaluronic acid, niacinamide and L-ascorbic acid (vitamin C).

AlumierMD: uk.alumiermd.com

Electro Cellulite Massager (ECM), delivered via the CACI Synergy Flex, combines the therapeutic benefits of massage with the effectiveness of microcurrent therapy. The treatment delivers microcurrent via conductive rollers to gently break down fatty deposits, improve the appearance of cellulite and firm sagging muscles. Circulation and lymphatic drainage are stimulated whilst muscles are toned and inches reduced.

In addition, the CACI Synergy Flex enables you to perform the Microcurrent Gua Sha treatment using a special attachment to sculpt and contour the face and body.

CACI: cacibeauty.com

advanced body serum visibly firms and lifts the skin, helping create a more contoured look across areas including the decolletage, arms, stomach, buttocks, thighs and legs.

In addition, a microalgae blend helps firm and lift the skin and Honey Locust Tree Extract reduces the look of crepey skin for a smoother appearance. Jojoba Ester hydrates and smooths for lasting resilience whilst Biomimetic Carnosine provides antioxidant protection against oxidative stress, supporting firmer, smoother skin. Dermalogica: pro.dermalogica.co.uk

Results of clinical trials, showing before and after four weeks’ application of Vol.U.Lift.

Developed by Image Skincare with Dr Marc Ronert, alongside Board Certified Dermatologist Dr Raja Sivmani, Vol.U.Lift is the only topical product proven to increase collagen production, strengthen the skin and increase hydration in patients using Ozempic, Wegovy or Mounjaro.

“We’ve conducted extensive clinical studies to understand how these weight-loss medications directly impact skin. Each ingredient was hand selected to address these very specific facial changes,” explains Dr Marc Ronert.

Patent pending XOSM™ Technology, with smartencapsulated antioxidants ectoin, vitamin C and astaxanthin-rich micro-algae, protects the skin barrier and L-ornithine amino acid visibly plumps skin. Bakuchiol reduces lines and improves the appearance of skin firmness and texture quality whilst HA Silanol – a next generation hyaluronic acid combined with silicium – restores the appearance of volume. In addition, Kangaroo Paw Extract, rich in ferulic acid and linoleic acid, firms skin whilst plant collagen fragments act against sagging and deflated skin.

Image Skincare: imageskincare.co.uk

While GLP-1s work from within, Shrinking Violet by Tibby Olivier is a clinically proven, non-invasive solution that works on the surface to contour, tone and support the body’s natural reshaping process.

The treatment uses an exclusive blend of active ingredients combined with heatinduced lymphatic stimulation to target hard-to-shift residual fat deposits after major weight loss along with skin laxity. It can be effective on key areas such as the stomach, thighs, arms and hips.

Each Shrinking Violet treatment is part of a tailored, holistic programme. Tibby Olivier: pro.tibbyolivier.com

“We are seeing a huge upsurge in Collagen Lift body treatments here at SkinBase and some amazing transformation results coming through for our Transformation competition as a consequence,” explains Sarah Telfer, Marketing Manager at SkinBase.

SkinBase Collagen Lift treatment tightens, firms and sculpts the skin by stimulating the body’s own natural production of collagen, elastin and hyaluronic acid.

During the non-invasive treatment, a ceramic wand emitting radio frequency waves is moved over the treatment area, warming the skin. The feeling is said to be similar to that of a hot stone massage.

An initial course of six treatments is recommended followed by maintenance sessions.

ABT members can book a completely free twoweek trial with ABT Accredited training included.

Before and after image courtesy of Head to Toe Baillieston (headtotoesalon.co.uk).

SkinBase: skinbase.co.uk

The Simon Ourian M.D. Facial Sculpting T-Bar uses vibration to stimulate microcirculation, helping to improve the appearance of fine lines and wrinkles by lifting and toning the skin. Dr Ourian recommends clients use this tool daily between professional treatments.

Additional product suggestions include Simon Ourian M.D. EGF Lifting Serum, which contains two biomimetic EGF peptides to support skin’s own Epidermal Growth Factors (EGF) and natural regeneration, which contribute to a lifting effect in the skin, whilst Simon Ourian M.D. Hyaluronic Acid Filler Serum is recommended to help retain skin moisture.

Simon Ourian MD: simonourianmd.com

The Zemits Bionexis Lite combines fat-dissolving cavitation with Dynamic Endo RF Technology (DERF) to refine body shape whilst targeting cellulite.

Cavitation breaks down fat cells through lowfrequency ultrasound, while the Endo RF roller stimulates deep tissue, smoothing the skin’s surface and improving lymphatic drainage.

Treatment results in a leaner, firmer look with reduced body circumference, tightened skin, reduced edema and puffiness, an improved facial contour and body silhouette and a reduction in fine lines and wrinkles.

Zemits: zemits.co.uk

Cryotherapy powers results of new peptide collection

Repêchage® has launched a new cryotherapy-powered peptide collection, created to target signs of ageing by visibly lifting, firming and smoothing the skin.

The Repêchage® Triple Action Lift Peptide Collection is formulated with laminaria digitata seaweed, blue spirulina and a proprietary blend of peptides including acetyl hexapeptide-8 and palmitoyl tripeptides, along with hyaluronic acid, niacinamide and vitamin C.

The effect of the formulation is enhanced through cryotherapy delivery, with layered cooling mask applications boosting skin radiance and firmness.

Repêchage®: beautyfromthesea.co.uk

Hydrafacial launch skin booster powered by peptides

Hydrafacial™ has introduced a new skin booster to its collection of peptide-based treatments, clinically proven to visibly improve the appearance of fine lines and wrinkles, deeply hydrate and strengthen the skin barrier.

Hydrafacial HydraFillic with Pep9™ Booster is formulated with Pep9™, the brand’s proprietary complex of nine peptides, along with triple hyaluronic acid complex and fruit extracts including vitamin B5. These work together to visibly address signs of skin ageing.

Combined into the Platinum Hydra Hydrafacial™ treatment, which uses vortex-fusion technology, the booster delivers significant improvements in skin firmness, elasticity, fine lines and wrinkles, hydration and skin barrier health.

HydrafacialTM: hydrafacial.co.uk

Two-phase treatment optimises cellular health

What’s New inSkin

New from Dr. Levy Switzerland, Fire & Snow has been formulated to integrate into the brand’s Intense Stem Cell line, extending the longevity and health of skin cells thus optimising skin rejuvenation.

At its core, the at-home clinical-grade protocol uses the principle of contrast therapy combined with epigenetics. This is where gene activity, and therefore cellular health, is influenced by environmental and lifestyle factors.

Firstly, ‘Fire’ oxygenates, exfoliates and purifies the skin with a warming micro-peeling formula enriched with Wu-Zhu-Yu fruit extract, glycolic acid, lactic acid and pumpkin enzymes.

Secondly, and in contrast, the serum used in the Snow element soothes and revitalises thanks to Swiss-based antioxidants, phytocollagen and hyaluronic acids. Somatic embryo stem cells from the Lotus Japonica plant enhance skin cell health and lifespan whilst reinforcing the skin’s protective barrier.

Dr Levy Switzerland: www.drlevy.swiss

Italian brand pioneers use of biofermented collagen

Dibi Milano has introduced a new home care cream formulated with biofermented collagen to leave skin looking renewed and brightened with a reduction in visible blemishes and wrinkles.

Biofermented Collagen Cream is part of Dibi Milano Professional’s Collagen System Lab collection.

Biofermented collagen, the use of which the brand is pioneering, is obtained through a patented yeast fermentation process. This active ingredient boasts a stable molecular weight (55 kDa), enabling deeper penetration leading to skin toning and densifying.

The ingredient works in synergy with plantbased protein oligopeptide I to further stimulate the synthesis of hyaluronic acid, elastin and collagen which restructures the epidermis and reduces the appearance of wrinkles. Skin looks brighter thanks to bio-exosomes, derived from apples.

Xpert Professional: xpertprofessional.ie

More radiant skin in a week thanks to new vitamin C serum

Medik8 has revealed C-Tetra Advanced gel serum with 20% stabilised vitamin C complex, clinically proven to visibly brighten skin in just seven days.

In addition to vitamin C which shields skin against free radical damage, this gel-serum is formulated with phyto exosomes that maintain the integrity of the skin barrier.

Hyaluronic acid plumps the skin whilst acetyl zingerone, a powerful antioxidant, works alongside vitamin C to beat environmental aggressors.

In addition to brightening the skin, tests showed a 90% reduction in pollution damage, along with visibly improved wrinkles and a smoother skin texture after seven days’ use.

HealthXchange: healthxchange.com

Eye & lip care targets five signs of ageing

Katherine Daniels has revealed a new formula that targets the five key signs of ageing around the eye area whilst softening and smoothing of the contour around the lip line.

A salon-strength formula that increases microcirculation, Global Eye & Lip Care Age Defence Formula has been designed to target fine lines, wrinkles, puffiness, dark circles and loss of firmness in one step.

Key ingredients include encapsulated peptides to target expression lines and antioxidantrich Persian silk bark complex which reduces puffiness and dark circles. Evodia ruaecarpa extract boosts circulation whilst a conditioning complex immediately hydrates and nourishes.

Katherine Daniels: katherinedanielscosmetics.com

Refining retinol cream resurfaces without drying skin

Obagi Medical’s new Retinol + PHA Refining Night Cream is clinically proven to resurface, smooth and refine skin texture and tone in just four weeks.

Entrapped 0.3% Retinol, a slowrelease form of vitamin A, promotes rapid skin cell turnover to visibly resurface skin and improve skin tone and texture. Retinol, shielded in advanced microspheres for slow delivery into deeper layers of the skin, works in synergy with polyhydroxy acid (PHA), which delivers a gentle yet effective exfoliation on the surface of the skin.

In addition, sodium hyaluronate, vitamin E, squalane, hydrogenated lecithin and glycerin intensely hydrate and offset any potential dryness from the use of vitamin A.

As a result, skin texture and tone are refined and the appearance of blemishes, fine lines and wrinkles is reduced.

HealthXchange: healthxchange.com

New CC Cream protects whilst correcting

Anesi Lab has revealed its new CC Glow Cream SPF30, a complexion corrector that combines the benefits of skincare, sun protection and natural coverage in one.

Available in two adaptive tones (Light and Medium), the cream unifies skin texture and adapts to skin tones, blurring imperfections and delivering a natural finish.

Thanks to acmella oleracea, which acts as a natural muscle relaxant, the cream minimises the appearance of fine lines and wrinkles. Titanium dioxide and octinoxate protect the skin against UVA and UVA rays. Glycerin, almond oil and sodium hyaluronate help to hydrate and plump the skin.

This lightweight cream leaves skin illuminated and feeling velvety smooth.

HOF Beauty: hofbeauty.co.uk

A Proud Partner of

The Best Way

Popular in K-Beauty and projected for rapid growth due to its myriad skin benefits, there’s more to PDRN than a social media craze.

What’s the Story with PDRN?

SSkin specialists are likely to have seen the ingredient Polydeoxyribonucleotide – or PDRN – appearing on product labels recently; you may even have had clients enquiring about the ‘salmon sperm’ facial that’s trending online.

Traditionally derived from salmon sperm DNA (hence the name of the celebrity-loved facial), the global popularity of PDRN is set to explode in the coming years. A recent report* values the global market for PDRN in 2024 was worth $72.1 million, projected to reach $855 million by 2031. PDRN’s biggest market is Asia-Pacific, with the ingredient emerging mostly in skin care formulations originating from South Korea, China and Japan.

According to Valuate (reports.valuates.com), major factors driving the ingredient’s growth include its increasing use in liquid form in aesthetic treatments such as mesotherapy, dermatological treatments and injections as a biologically active alternative to synthetic fillers. PDRN powder is favoured in microneedling, skin rejuvenation and scar treatment

.

“PDRN is a DNA-based compound, most commonly derived from salmon sperm cells, known for its powerful regenerative and antiinflammatory properties. It stimulates specific receptors in the skin that support tissue repair, collagen production and accelerated cell turnover,” explains Abi Oleck, skin expert and founder of Beau Skin London (beauskinlondon.co.uk).

“Originally used in medical settings for wound recovery, it has become a key player in aesthetic treatments for its ability to rejuvenate and heal the skin.”

Clare O‘Hanlon, Business Development Director of Boost Beauty Solutions (skinboosters.ie), agrees that PDRN is not a new discovery. She says:

“PDRN is an ingredient whose therapeutic action in medical aesthetics has attracted the attention of the scientific community since 1989 and in recent years a variety of clinical studies have been carried out to demonstrate its wide range of properties and understand its mechanism of action.”

A vegan alternative?

“A rising player in the PDRN skincare industry is vegan PDRN aka phyto PDRN,” explains Singapore-based aesthetic doctor, Dr Rachel Ho (drrachelho.com). in a recent blog post**.

“Derived from plant sources like roses, ginseng and green tea, vegan PDRN has been touted to be an alternative to salmon PDRN and without the controversies of animal harvested PDRN.

“Vegan PDRN refers to DNA fragments from plants (known as phyto PDRN) or microorganisms (also referred to as L-PDRN); and aim to mimic the therapeutic and regenerative benefits of salmon PDRN.”

She continues:

“The bulk of evidence for PDRN’s benefits to the skin come from studies involving salmon PDRN injected into the skin. Evidence for topical salmon PDRN on the skin in peer reviewed journals is much less. For vegan PDRN skincare, evidence is even more scarce and variable in quality; with different studies examining different sources of plant derived PDRN.

“Ultimately, as with any active ingredient and skincare, the effectiveness of vegan PDRN depends on the formula of the product. Factors such as concentration and stability can influence product performance.”

Aesthetic effects of PDRN

It can be used alongside advanced treatments such as light therapy, microneedling and infusion treatments.

“What many practitioners may not realise is that PDRN’s regenerative effect goes well beyond traditional mesotherapy-style injection protocols,” explains Aleksandra Calka, owner of Coco Beauty Clinic and Educator at SkinEdu (skinedu.co.uk).

“When used strategically alongside modalities like LED light therapy, specifically red and near-infrared wavelengths, it can amplify fibroblast activity and reduce post-treatment inflammation, accelerating the healing phase and enhancing the final result.

“Additionally, PDRN can be introduced into microneedling treatments using a stamping or nano-infusion technique (rather than traditional mesotherapy injection). This allows for high absorption in clients who are needle-averse or prone to post-inflammatory hyperpigmentation (PIH). It is particularly effective on delicate or reactive skin types, where minimal trauma is key.”

“The global market for PDRN is projected to reach $855 million by 2031.”

PDRN is now known for improving skin elasticity and hydration, supporting the skin’s barrier function, improving tissue regeneration and collagen stimulation as well as inhibiting collagen degrading Matrix metalloproteinases (MMPs). It also inhibits melanin synthesis and tyrosinase enzyme activity, promotes DNA repair and skin cell growth and improves the flow of blood and nutrition to skin tissue.

“PDRN acts as a ‘cellular messenger’ sending signals that stimulate tissue repair and regeneration, promote new cell growth, reduce inflammation and accelerate skin healing,” explain advanced skin experts CACI, who have recently introduced a PDRN-based infusion serum.

As a result, skin appears rejuvenated, hyperpigmentation and melasma is reduced, acne scarring is improved and sensitive skin, or skin compromised post-procedure, is strengthened. “[PDRN] also helps regenerate hair growth in combination with laser therapy,” adds Clare O‘Hanlon.

She continues:

“Another lesser-known synergy is combining PDRN with antioxidantbased skin infusions or pre-treatment vitamin C protocols. Because PDRN works by stimulating cellular repair, pairing it with antioxidants helps neutralise oxidative stress that could otherwise impede results especially in clients with sun-damaged or inflamed skin.

“In cases of chronic barrier dysfunction or adult acne linked to over-exfoliation or aggressive actives, I also incorporate PDRN into recovery protocols. It helps reset the skin’s regenerative rhythm without further irritation—something many therapists overlook when treating impaired skin.”

“PDRN is not a passing trend, it’s a scientifically supported ingredient with growing popularity in both holistic and aesthetic settings,” says Abi Oleck. “As demand for regenerative, nonsurgical treatments increases, PDRN is expected to remain a cornerstone in age management, scar healing and skin recovery protocols.”

*Global Polydeoxyribonucleotide(PDRN) Filler Market Research Report 2024 (https://reports.valuates. com/market-reports/QYRE-Auto-20R17729/ global-polydeoxyriboneucleotide-pdrn-filler)

**Is Vegan or Plant PDRN as effective as Salmon PDRN? (https://www.drrachelho.com/blog/veganplant-phyto-pdrn-skincare)

Anua PDRN Hyaluronic Acid Capsule 100 Serum is infused with PDRN derived from salmon DNA, 3% hyaluronic acid for hydration and hydrolysed collagen to maintain the skin’s moisture barrier.

It has a watery, lightweight texture and enhances skin smoothness and boosts the skin’s natural radiance on all normal skin types. The serum should be applied morning and night before oils and moisturisers; an SPF 30 should be applied when used during the day.

Test results show temporary hydration and moisture plumping effect improved by 8.93% after one use and temporary deep skin hydration improved by 24.64% after one use.

“[This is] a salmon derived PDRN that is formulated alongside hero ingredients like hyaluronic acid and collagen so this is going to maximally hydrate the skin,” explains Aesthetic Physician Dr Christine Hall (drchristinehall.com).

Anua: anua.com

The Juliette Armand Ameson Medical Series PDRN Treatment combines microneedling with Mesotech PDRN 2%, a mesotherapy product for professional use, alongside PDRN homecare products.

In addition to PDRN, active ingredients include copper tripeptide, argireline, medium molecular weight hyaluronic acid (MMW), vitamin B-complex and stabilised vitamin C. During the professional PDRN Microneedling treatment, PDRN 2% binds directly to fibroblasts’ A2A receptors, activating biological actions aimed at cell regeneration. It delivers an anti-inflammatory action by regulating pro-inflammatory and anti-inflammatory cytokines and promotes dermal collagen and elastin regeneration as well as the release of growth factor VEGF.

Results are boosted thanks to three homecare options: PDRN Rejuvenation Cream, PDRN Rejuvenation Serum and PDRN Rejuvenation Microneedling.

Boost Beauty Solutions (Ireland): skinboosters.ie Juliette Armand (UK): juliettearmand.co.uk

The Dr. Althea Jelly Seal Repair Mask features PhytoPDRN derived from lotus leaves to support skin regeneration and elasticity.

The sheet mask has a jelly texture with a dual-layer design. The soft gauze base is infused with a gelbased jelly texture that enables active ingredients to absorb into the skin deeply and evenly.

An advanced Polymer System locks in moisture while restoring the skin’s delicate oil-water balance. HyalDeca Complex, a blend of 10 types of hyaluronic acid, offers multilayer hydration for long-lasting moisture retention, and panthenol and cadecassoside calm irritation and reinforce the skin barrier to protect against external stressors.

Dr. Althea: yesstyle.co.uk / koreanbeauty.co.uk / glamglobal.co.uk

CACI Skin Revive Infusion Serum with plant PDRN is a professional-grade low molecular weight serum formulated exclusively for application using the CACI Infusion Atomiser.

Suitable for all skin types, including sensitive skin, it has a vegan-friendly plant based PDRN formula, derived from algae and ginseng DNA. In addition, hyaluronic acid deeply hydrates and plumps the skin and niacinamide improves skin texture and reduces redness.

An advanced cosmeceutical serum, the IOPE PDRN Caffeine Shot Ampoule is a one-step treatment designed to visibly lift, firm and contour the skin.

A vegan alternative to traditional PDRN, it is formulated with 38% plant-based Bio-PDRN sourced from green tea, plus 20,000 ppm caffeine that helps to tighten skin and reduce puffiness. Niacinamide and betaglucan improves radiance and moisture retention, whilst a probiotic complex helps skin barrier repair.

“This is probably one of the top selling PDRN serums in Korea,” says Aesthetic Physician Dr Christine Hall (drchristinehall.com), who recommends this product to clients after advanced treatments at the Taktouk Clinic. “Sourced from green tea, it is particularly soothing and became famed for its ability to calm redness. It also contains beta glucan - a super powerful humectant so it will be extra moisturising as well.”

Glam Global: glamglobal.co.uk

The new the CACI Infusion Atomiser has a threein-one action that combines multiple technologies of Electro Infusion, Ultrasonic Atomisation and LED Light Therapy. Working with the serum, the device enhances skin regeneration and repair, without the downtime of injectable treatments.

CACI: cacibeauty.com

01 10 01 10 01 10 01 A I

Katie Godfrey discusses how embracing artificial intelligence could keep you a step ahead.

Is the future of our industry?

Let’s be real, AI sounds terrifying to most people in the beauty industry and I get it. When we think of artificial intelligence, we think of robots taking over jobs or some techy world that has nothing to do with lashes, skin treatments or salon life.

But the truth is, AI is already here and it’s not just for big corporations or tech bros. It’s for us, too. It’s for beauty and hair pros, salon owners, educators and anyone who wants to run a smarter business and get their time back. Recently, I had a really honest chat with Amy Lewis, owner of the Mooeys Group, about how AI is actually helping beauty business owners like us and where it could take us if we’re open to it.

Think you’re not using AI? If you’re using Canva’s Magic Write, Instagram auto-captions or even Siri, you already are. And when Amy and I were chatting, we realised that a lot of hair and beauty pros are using AI here and there, but they just don’t know it’s AI.

So instead of fearing it, it’s about learning how to use it to help you, especially with the stuff that drains your time and energy.

AI isn’t here to replace you, it’s here to help you show up more. Creating content, for example, can feel like a full-time job. We’re talking captions, blogs, emails, video scripts... it’s endless. But with tools like ChatGPT, you can speed it up big time.

“AI is like an extra team member who never calls in sick”

Amy and I both use it to help us get ideas flowing, write quicker and show up more consistently, but here’s the thing: it’s still your voice, your message. AI is just the assistant.

Think of it like hiring a virtual content buddy that doesn’t sleep. Handy, right?

As salon owners, we wear all the hats: stylist, receptionist, marketing manager, cleaner, therapist… the list goes on. AI can’t take away the human touch (and we don’t want it to), but it can help with the admin, the emails, the automated responses and the reminders that zap your energy.

Even something like an AI chatbot on your website or social media that answers FAQs or helps people book in, can save you hours every week.

What we need to be careful of

We also spoke about the darker side of AI, like using it to write everything for you and ending up sounding like a robot. Don’t do that. Clients want you, not a chat bot version of you.

And let’s not even get started on those AI-generated “before and after” pictures people are using to fake results. That’s a hard no.

It’s about using AI with intention

Amy and I both agree that AI isn’t a shortcut to success. You still have to know your business, your client, your brand voice. But used right, AI is like having an extra team member you don’t have to train or pay and who never calls in sick. Start small: let it help with content ideas, captions, blog outlines or writing your policies. Then build from there.

You don’t need to be techy to get started. You just need to be curious. The beauty industry is changing fast and those of us who adapt are the ones who’ll stay ahead. So don’t bury your head in the sand, AI isn’t going anywhere.

Katie Godfrey is a business strategist and founder of KG Business Mentor, helping salon owners, clinics and training academies grow their business, increase revenue and build more freedom. Katie’s book Get Off the Tools is available on Amazon. instagram.com/kg_katiegodfrey kgbusinessmentor.com

Just Jellylicious

With the trend for jelly nails showing no signs of slowing, Glitterbels has launched the Jellylicious gel polish collection. There are six jelly-inspired shades in a new sheer formula that mimics the look of jelly, ideal for layering, encapsulating or simply worn on their own.

Colours include Jellylicious, a sweet strawberry jelly pink; I’m Jelly, a green shade; Cherry On Top inspired by glacé cherries; Jelly Baby, a sunshine yellow; Jello Shot, a sheer dark blue; and Wibble Wobble, a cute lilac inspired by jelly sandals!

Glitterbels: glitterbels.com

Create cat eye nails that are Meowgic Andreia Professional’s new Meowgic Cat Eye Effect Gel Polish collection features six pigment-rich magnetic shades inspired by the mesmerising gaze of cats and the shimmering tones of precious stones. Pair these with the new Meowgic Magnetic Stick 3-in-1, and you’ll take your nail art to the next level.

Each Meowgic shade features magnetic particles that reveal different 3D effects depending on the light and angle. Colours include silver glitter with pink shimmer (MC1), taupe glitter with pink shimmer (MC2), pink glitter with pink shimmer (MC3), copper glitter with pink shimmer (MC4), olive green glitter with olive green shimmer (MC5) and teal glitter with teal shimmer (MC6).

Delivering up to four weeks’ wear, the vegan formulation is compatible with gel, acrylic and gel polish although the high coverage means there’s no need to apply over a dark base colour.

Use the Meowgic Magnetic Stick 3-in1 to create three different effects: the iconic cat eye, a flower and sleep defined lines ideal for stripes. Compatible with cat eye effect magnetic gel polish, this lightweight tool enables you to create professional nail art results in seconds.

Salon Services: www.salon-services.com

What’s New inNails

Andreia Professional extends builder gel range

Andreia Professional has launched six new shades of its One Bottle Builder Gel to offer professionals a more versatile colour palette.

This self-levelling, high-resistance gel is lowheat, acid-free and compatible with other gel viscosities, so it integrates seamlessly into any professional nail system.

It has a smooth, creamy texture and cures under both LED and UV lamps and is free from HEMA, DI-HEMA and hydroquinone.

This builder gel in a bottle comes with a specially designed built-in brush that is shorter, firmer and has a rounded cut enabling precise, effortless application.

The new shades include Baby Pink, Cool Nude, Dusty Rose, Glitter Soft White, Mocha Rose and Nude Pink.

Salon Services: salon-services.com

Liquid metal launch celebrates a Decade

To mark 10 years of The GelBottle Inc., the brand has launched a new molten metallic gel polish, Decade.

More than just a chrome, Decade transforms from a high-shine polish to a brushed silver chrome once cured.

This liquid metal shade has a modern aesthetic for refined nail designs including embossed nail art and statement-making full set manicures.

Due to its high aluminum content, Decade offers a unique wear profile compared to standard gel polish. For best results and long-lasting wear, apply alongside TGB Rubber Base and TGB Rubber Top.

The GelBottle Inc. thegelbottle.com

Halo consult nail pros in new LED lamp design

The new Halo LED Advanced Nail Lamp has been introduced by Pure Nails, for use by nail techs in the salon and on the go.

Developed in collaboration with professionals, the design takes into account every aspect for the ‘perfect’ nail lamp, from where the buttons are placed to the position of the 42 dual light LEDs. There’s even a rechargeable/wireless option, for 8 to 12 hours of operation.

The new Halo lamp has four different timers, finger positioning marks to ensure correct placement, a reflective and removal base plate, a chemicalproof surface and an automatic on/off sensor. There’s also a foldable kickstand for hands or feet.

Pure Nails: purenails.co.uk

Hypofix™ offers proactive care-focused treatment

designed with a super fine 12mm blade for precise removal of nail overgrowth.

Crafted from stainless steel coated with the brand’s signature gold finish, the Betty nail scissor gives you complete control for precise trimming thanks to its ergonomic design and comfortable grip.

The Betty scissors have a compact and precise design and the ability to sterilise means you can work with confidence.

Navy Professional: navyprofessional.com

The GelBottle Inc. has revealed a new two-step system formulated to support healthy nail growth and protect against environmental dirt and grime, For use on both fingers and toes, Hypofix™ is a proactive nail care system created to meet the rising demand for advanced, care-focused treatments.

Compatible with all BIAB™ and gel systems, and easy to integrate into existing TGB services, nail techs can introduce Hypofix™ as a new salon standard or as a premium add-on.

Firstly Hypofix™ Primer fortifies the natural nail and reinforces the nail plate, creating a clean, balanced foundation, followed by an application of HypoFix™ Repair Serum that supports nail recovery and resilience. The GelBottle Inc.: thegelbottle.com

FFrom hitting the city streets in stylish sandals to wandering far-flung beaches in flipflops, we put our feet through a lot during the hot summer months. For clients who don’t benefit from regular pedicure treatments, dry skin, cracked heels and calluses can build up over the months. More than just creating an unsightly appearance, this can lead to discomfort and pain.

“Regularly removing dry skin and calluses from the feet is important for maintaining foot health. Excessive buildup can lead to painful cracks, increase the risk of infections and create pressure points (like corns) that affect walking and posture,” explains Minnie Nguyen, Founder of BarberBoss (BarberBoss.co.uk).

“Exfoliating helps prevent corns and ulcers, especially in people with diabetes, and allows moisturisers to penetrate the skin more effectively, keeping your feet feeling hydrated and flexible.

“Maintaining smooth feet also supports better hygiene and reduces the chance of discomfort or complications.”

As we move into autumn and before feet are wrapped in cosy hosiery, encourage your clients to treat their hard-working feet to a health check. Whilst you’re not qualified to offer any medical diagnosis, many

Soothe tired and sore feet with professional callus and hard skin removal.

salons hold monthly podiatry /chiropody clinics, inviting visiting qualified professionals to assess clients’ feet and deliver prescriptive solutions.

These types of clinics not only offer a new revenue stream for a business, with visiting professionals paying the salon owner a fee, but may also encourage new clientele through your salon doors who may not have had reason to search you out before.

Podiatrists will treat conditions such as ingrown toenails, verrucae, fungal infections, corns etc. You can support this with more cosmetic pedicures along with toenail treatments such as the Halo Rebuild system,specially formulated to help rebuild missing or damaged toenails (purenails.co.uk).

Whilst podiatrists may also offer callus treatments, there’s also plenty of scope for you to incorporate intensive removal of hard skin, cracked heels and calluses into your own foot therapies.

Your pedicures should always begin with a thorough inspection of your client’s feet. Identifying affected areas could help you to upsell through the incorporation of intensive hard skin and callus removal treatments.

The BarberBoss Electric Foot File Hard Skin Remover QR-5086 is ideal for maintaining feet between salon appointments and preventing the build-up of dry skin. It features three roller heads that enable precise application; the fine roller is designed for daily upkeep, the medium for newer skin challenges and the rough for hardened calluses. It has two speed settings for soft exfoliation as well as thorough cleansing.

It also offers three-hour USB charging for 120 minutes of use and an LED display for battery monitoring. Plus, it is 100% waterproof enabling easy cleaning and roller removal.

BarberBoss: barberboss.co.uk

The Leighton Denny Crystal Foot File is a twostep hard skin and callus removal tool that can be used to transform dry, cracked heels. This dual-sided tool has been engineered to gently remove and smooth thickened problem skin and prevent it from returning and promises the same high-performance technology as the brand’s Crystal Nail File.

Use one side on dry or slightly damp skin to remove thickened skin and calluses on the heel, ball and sides of the foot. Then flip the file to use the smoother side to refine and perfect the sole and heel areas and prevent hard skin build up.

Leighton Denny: leightondenny.com

an exfoliating blend of peach seed and pumice that softens dry, cracked and hardened skin and removes dead skin build up. Following a foot soak infused with bergamot, peppermint, lavender and tea tree essential oils, massage the scrub onto dry feet and allow to work for a few minutes before rinsing off.

Finish the foot treatment and nurture dry skin and cracked heels further by applying Comfrey & Mallow Foot Balm, formulated with almond and wheatgerm, comfrey and mallow.

Neals Yard Remedies: nealsyardremedies.com

Oriflame Expert / Callus Softening Foot Serum is formulated with salicylic acid that quickly reduces calluses and rough patches of skin on the feet in one week, with the appearance of hard skin improved after the first application. It also features Pro-Barrier Response Technology, created using D-panthenol and vitamin F, that strengthens the skin barrier and increase skin’s natural hydration, leaving the skin on the feet soft and smooth.

The serum should be massaged directly into the callused areas and toenails twice daily, with the packaging’s nozzle enabling precise application.

Oriflame: uk.oriflame.com

Particularly beneficial for clients experiencing cracked heels, calluses and/ or thickened skin on the feet, Callus Peel Pro involves applying fast acting patches drenched in Skin Softener solution onto the affected areas and wrapping the feet.

Footlogix® is a Pediceutical® mousse-based foot care line that uses Dermal Infusion Technology® (DIT) to ensure active medicalgrade ingredients penetrate into the layers of the epidermis and reach targeted areas. The range is officially endorsed by the Institute of Podiatrists (IOP) and offers a comprehensive choice of foot care products.

Footlogix Professional Callus Softener is a non-aggressive option that softens calluses by hydrating, not dehydrating, quickly and effectively. It can also be used on toenails and cuticles, dry keratinised skin, hyper-keratosis and fissures/rhagades.

The vegan formula is safe for diabetics and does not need to be washed off.

In addition, Footlogix Cracked Heel Formula moisturises dry skin on the heel and is effective in the treatment calluses, cracks, rhagades and fissures. Both products are formulated with urea, which hydrates and locks moisture into the skin.

Sweet Squared: sweetsquared.com

After a period of 10-20 minutes, depending on the thickness of the callus, feet are unwrapped and dead skin removed using the Foot File Scraper followed by buffing using the Foot File. Both tools are made from hard, sterilisable plastic; no sharp blades are required. Feet are then moisturised using the Callus Peel Moisture Cream.

ABT members can save 10% off purchases of Callus Peel Pro plus free P&P when ordering from the Beauty Select website and using the code ABT10 (terms and conditions apply).

Beauty Select Ltd: beauty-select.co.uk

Jiak Hing’s

Recreate gothic floral design using cat eye magnetic gel polish and freehand nail art.

To celebrate ABT member Jiak Hing’s (@Jark. nails) induction into the Scratch Stars Hall of Fame as Ultimate Gel Polish Stylist, we share her stunning gothic floral design featuring lace detailing.

“Dark Bloom is a moody/dark nail design that blends gothic elegance style with modern nail art trends,” explains Jiak. “The look begins with a mysterious cat eye gel base, enhanced with a chrome layer to create a striking purple reddish reflective effect. Over this shimmering backdrop, black lace-inspired floral patterns add texture and interesting patterns to the design.

“This style perfectly incorporates three of today’s most popular techniques which are cat eye polish, chrome, and 3D texture. Have fun exploring/ painting this mysterious and elegant look during this autumn.”

What you’ll need…

• Base Coat

• Indigo Cat Eye Gel in Cleocatra

• Indigo Chrome Glass Me in Volcano

• Magnet

• No Wipe Top Coat (for chrome)

• Akzentz Gel Art Powder

• Black Art Gel (No Wipe)

• *Optional non-acid primer

Step #1: Prep the nails and apply a base coat. Cure. Apply one layer of cat eye gel and cure.

Step #2: Apply a second layer of cat eye gel. Using the magnet, swirl in a circular motion around the nail to draw the shimmer toward the middle and cure.

Pro Tip: Work one nail at a time when creating the cat eye effect to ensure the magnetic particles stay in place before curing.

Step #3: Apply a no-wipe top coat and cure. Quickly rub the chrome powder into the cured surface for a smooth even finish. Apply a second top coat, making sure to cap the free edge and cure.

Pro Tip: Filing the free edge and applying a small amount of non-acid primer on the free edge could prevent the nail from chipping.

Step #4: Mix gel art powder with black art gel to form a thick paste. Using this mixture, paint four petal flowers as a repeating pattern across the nail.

Step #5: With the same mixture, paint fine borders and vine-like lines between the flowers to create a lace inspired texture.

Step #6: Fully cure to finish the design.

Andreia Professional reveal tone-on-tone demi-colour

Andreia Professional has introduced a new collection of Demi-Permanent Hair Colours, enabling clients to undergo low-commitment shade changes and giving you control in expert toning. This modern solution for tone-ontone colouring provides up to 70% grey coverage in the collection’s darker shades, making it ideal for blending first greys. It’s also useful for refreshing colour and, thanks to its natural base, leaves no regrowth or demarcation line.

The vegan formulation has a smooth gel texture enabling precise application, a pleasant scent and a fast processing time of 15–20 minutes.

Salon Supplies: salonsupplies.co.uk

K18’s heat protector shields where damage occurs

K18 has revealed a new intelligent heat protector that penetrates deep into the hair, protecting up to 232°C and reducing breakage by 85% when blow drying.

K18 HeatBounce™ is formulated with ResiliCore™, a patented technology with a molecular makeup enabling it to penetrate the hair cortex, where heat damage occurs, reinforcing inner bonds and preserving hair strength.

The formulation transforms from a lightweight cream into a fine mist, sprayed onto damp or dry hair. It conditions and defends against heat, mechanical and UV environmental damage that can cause colour fade, dryness, dullness and breakage.

K18 products are now available in the UK from Sweet Squared Ltd. Sweet Squared: sweetsquared.com

New

Proto-Col

supplement supports healthy hair function

What’s New in Hair

Proto-Col is reporting a great response from users of its Hair Support daily supplement, launched earlier this year.

Designed to nourish hair from within, Hair Support is formulated with AnaGain™ Nu derived from organic pea sprouts and clinically proven to stimulate hair growth at the root. It also reduces hair loss and improves overall hair condition after just eight weeks.

PABA (Para-aminobenzoic acid) protects hair follicles from UV radiation and environmental damage and, along with copper, supports the production of melanin, helping to prevent premature greying.

In addition, a blend of amino acids including cysteine, methionine, arginine, lysine, glutamine and proline helps to promote keratin synthesis, strengthen hair structure and enhance overall hair growth and vitality.

Proto-Col: proto-col.com

Aveda formulates new plant-based shine oil

Aveda’s new Miraculous Oil is a concentrate that adds light-reflecting shine whilst strengthening each strand. Tests show that use results in 195% more shine instantly and hair is twice as smooth and protected all-day from frizz.

Miraculous Oil is formulated with tsubaki oil and daikon seed oil, combined with Aveda’s exclusive ferment derived from camelina oil, rich in omega 3, 6 and 9 fatty acids.

It also features Aveda’s signature pure-fume aroma with 25 pure flower and plant essences including lavender, ylang-ylang and petitgrain. In line with Aveda’s philosophy, Miraculous Oil is vegan, Leaping Bunny Approved and comes in a 100% post- consumer recycled PET bottle.

UKHair launches micro-needling tool for hair regeneration

UKHair by UKLash has introduced a new Dermaroller designed to boost results achieved from using the brand’s Hair Growth Serum.

The UKHair Advanced Scalp Dermaroller micro-needling tool features 540 x 0.25mm precision needles that gently stimulate the scalp. When paired with a topical serum, the treatment encourages collagen production, wakes up dormant follicles and boosts absorption by up to 50%.

After just three months of combined use, users reported 95% less hair loss, 85% visible regrowth, 80% less breakage and 95% overall improvement in hair quality.

UKHair by UKLash: uklash.com

Seaweed serum nourishes scalp & hair

Repêchage® has introduced Vita Cura® Hair and Scalp Serum, created to nourish dry hair and scalp following summer heat and sun exposure.

The serum is formulated using the exclusive Hydra-Amino 18® Complex, enriched with seaweed-based vitamins and minerals. Coconut, jojoba, shea butter, marula and safflower oils deeply moisturise and smooth without weighing hair down.

This lightweight serum restores softness and shine to hair while supporting a healthy scalp environment.

In addition, to give the hair and scalp a quick refresh, a few drops can be applied anytime without the need for rinsing.

Repêchage®: beautyfromthesea.co.uk

New UK

distributor

for Calcium® hair regeneration system

Calcium® Professional’s Advanced Hair System is now available from Sweet Squared Ltd, offering hair regeneration using stem cell technology. The system is suitable for professionals treating hair thinning, alopecia and postpartum or post-COVID hair loss.

Patented proprietary stem cell ingredient, PTT-6® complex, delivers over 3,000 active messaging signals including growth factors, peptides and exosomes into the scalp and hair. These reawaken dormant hair follicles and improve the quality of existing ones, boosting scalp health and stimulating hair growth.

Clinical trials show over 90% success and 95% user satisfaction. In professional use, Calcium® has been shown to increase follicle cell production by 24% and active hair follicles by 14%, reduce scalp inflammation by 30x, improve hair thickness by 16% and grow overall hair count by 14% in just six weeks.

Sweet Squared Ltd: sweetsquared.com

Moroccanoil dry shampoos now in supersize!

If clients complain their dry shampoo leaves behind noticeable white residue, recommend they try Moroccanoil Dry Shampoo in Light or Dark tones, now available in a Supersize.

This dry cleansing spray instantly refreshes the hair and scalp, with an argan oil-infused formulation that deodorises hair and leaves behind the signature Moroccanoil scent.

The Light tone is formulated with subtle violet undertones to help balance brassiness and bring out the best in lighter hair shades. Thanks to the immediate breakdown of the ultra-rice starches, the Dark Tone leaves no dull residue, maintaining the natural richness of dark tones. Both versions protect against UV damage and leave hair with a silky finish.

The Supersize (323ml) version is 45% larger than the standard size (217ml).

Moroccanoil has also introduced limited edition Refresh, Nourish and Go kits in Dark or Light tones, ideal for travelling, gym bags or trialing the products.

The Light Tone Kit is curated for blonde and lighttoned hair and includes Moroccanoil Treatment Purple (25ml), Brumes de Maroc hair and body mist (30ml) and a Dry Shampoo in Light tone (65ml). The Dark Tones kit, suitable for medium to dark hair tones, comprises Moroccanoil Treatment Original (25ml), Brumes de Maroc (30ml) and a Dry Shampoo in Dark tone (65ml).

Xpert Professional: xpertprofessional.ie

Nature’s

BEST?

FFree from potentially harmful chemicals and formulated to support healthy hair and scalp, the rise in ‘clean’ hair care is making waves in the salon environment.

Innovative and creative, hair care formulations are forever evolving. With ingredient transparency and sustainability increasingly important to consumers, professional brands are using naturebased extracts and science-backed evidence in synergy to create ‘clean’ shampoos, conditioners and styling products free of synthetic ingredients.

“Natural hair care is more than a movement, it’s a mindset,” says Gem Schwartz, founder of Taylor Rose Hair (taylorrosehairandbeauty.com). “Clean, effective and science-backed options are reshaping the beauty landscape, proving that you don’t need harsh chemicals to get healthy, gorgeous hair. With education, intentional product choices, and a commitment to transparency, professionals and clients can grow together – rooted in care, powered by nature.”

“For many clients, switching to clean hair care is more than a trend, it’s part of a broader lifestyle change toward wellness, sustainability and ingredient-conscious living. But professionals play a crucial role in guiding that journey,” explains Melissa Timperley, hair stylist and founder of Melissa Salons (melissa-salons.com).

“Ingredients like plant extracts, coconut oil and essential oils not only nourish the hair but also promote scalp health, making these products effective choices,” suggests Olivia Jones, manager and hairdresser at MacleodBradley (macleodbradley.co.uk).

“While traditional products have been favoured for their immediate performance, emerging studies and consumer feedback suggest that these natural options can be just as effective when formulated correctly. They provide the added benefit of being free from potentially harmful chemicals, appealing to the growing market of health-conscious consumers.”

Melissa Timperley, celebrity hair stylist and founder of Melissa Salons (melissa-salons.com), shares ingredients she would avoid in a clean hair routine…

• Sulphates (like SLS/SLES): These foaming agents are what cause shampoo to lather up but can strip the scalp’s natural oils, leading to dryness and irritation.

• Parabens: Used as preservatives, parabens have raised concerns due to their potential hormone-disrupting effects.

• Silicones: Though they add temporary shine, silicones can build up over time and block moisture from penetrating the hair shaft.

• Phthalates & Synthetic Fragrances: These are often linked to allergic reactions and may contain undisclosed, potentially harmful compounds.

• Formaldehyde-releasing agents: Still found in some hair straightening treatments, formaldehyde is a known carcinogen.

Gem Schwartz continues:

“Clean haircare is all about removing ingredients that can cause harm to the hair, scalp, or even long-term health. It’s less about whether something is “natural” and more about whether it’s non-toxic and necessary.

“For me clean means products that are free from sulfates [sic], parabens, silicones, synthetic fragrance, phthalates and formaldehyde-releasing preservatives. These ingredients are often included for texture, foam or shelf life, but they can actually strip the scalp, cause buildup, disrupt hormones (which is a major bigee) or trigger irritation.

“I’m far more interested in what’s left in the formula and whether it actually supports long term hair health. More and more people are becoming aware of what is actually in our products and rightly so.”

“A significant development in siliconefree shampoos and conditioners is the rise of gentle, plant-derived cleansing agents like decyl glucoside and cocoglucoside,” says Dr Nora Albaldawi, Principal Dentist at Skintique Beautiful Smiles (beautifulsmiles.co.uk) and expert in hair restoration.

“These natural surfactants effectively remove dirt and oil without stripping the hair’s natural moisture, which can happen with harsher

synthetic detergents. They’re kinder to both the scalp and hair, making them ideal for sensitive skin and frequent washing. While they may create less foam than traditional products, their mild yet thorough cleansing helps maintain healthy hair over time, aligning perfectly with consumers’ demand for sustainable and skin-friendly beauty options.”

Gem Schwartz adds:

“Aloe vera is one of my favourites due to it calming the scalp and helping soothe inflammation. Jojoba and argan oils mimic the scalp’s natural oils, which makes them incredibly effective without being heavy. Shea butter, rice proteins and apple cider vinegar are also great alternatives for moisture, strength and shine without leaving residue behind.

“When used in properly formulated products, these ingredients support the scalp’s natural microbiome, help with manageability and leave the hair feeling genuinely healthy rather than artificially smooth.”

In addition, Melissa Timperley recommends Argan Oil, rich in antioxidants and essential fatty acids (“it’s a hero for shine and softness without buildup,” Melissa says), antibacterial and antifungal tea tree oil, ideal for dandruffprone scalps, plus deep moisturising shea butter especially beneficial for textured and curly hair.

Clean brands rival traditional formulas

“The key lies in proper formulation,” Melissa explains. “When crafted correctly, natural emulsifiers, surfactants, and preservatives can match the efficacy of their synthetic versions. Clean products may behave a little differently (less lather, for instance), but with time, many professionals find they offer better long-term hair and scalp health.”

“Thanks to innovation in green chemistry, clean brands are now formulating products that rival traditional professional lines in performance,” says Melissa. “Brands [such as] Davines, Authentic Beauty Concept and Oway have developed shampoos, conditioners, and styling aids that deliver salon-worthy results –without compromising ingredient integrity.”

Gem agrees:

“We’re well past the days of having to choose between performance and purity. Some of the most innovative brands in the professional space are formulating clean products with incredible results especially in styling and scalp care.

“Once hair is no longer coated in heavy silicones or drying alcohols, you start to see the real texture and potential of the hair. Colour lasts longer, styles hold better and the scalp responds beautifully. It may take a short transition period, but the long-term results are undeniable.”

Authentic Beauty Concept has relaunched its Replenish range, which has a silicone and sulphate-free, vegan and cruelty-free formula.

Sustainably sourced Laos Rice Water, long revered in Asian beauty rituals for its strengthening and smoothing properties, is packed with amino acids, vitamins and minerals, and said to improve hair’s elasticity, smoothness and shine.

In addition, fair-trade shea butter, harvested by local women in Burkina Faso and Ghana, is rich in vitamins A and E, essential fatty acids and antioxidants. Shea butter deeply conditions hair, improves softness and elasticity, protects against environmental stressors and heat damage and provides long-lasting nourishment whilst feeling weightless. Products are fragranced using frangipani, jasmine, maple syrup, black sandalwood and pecan nut.

Authentic Beauty Concept: authenticbeautyconcept.com

Cetuem Cosmetics’ HCR Gold Hair

Rejuvenation trio of shampoo, conditioner and treatment spray has been created to encourage healthier and stronger hair growth and promote a shiner and thicker hair shaft.

The collection’s shampoo is free of sulphates, Diethanolamine (DEA), Ethanolamine (MEA), triethanolamine (TEA), parabens and artificial foaming ingredients, whilst the non-greasy conditioner is free from parabens and harmful chemicals.

The HCR Hair and Scalp Multivitamin Treatment can be used to treat and protect the hair and scalp from genetic, hormonal, stress, chemical or external damaging influences.

Ingredients across the range include 24 carat colloidal gold, vitamins B3, B5, B6, B7, C and E, keratin, amino acids, peptides, silica, minerals, fruit and visnaga vera extracts and saw palmetto.

Cetuem Cosmetics: cetuem.com

Clear by Paul Mitchell is a dermatologist-tested professional four-piece haircare and styling collection specifically created to reduce irritation on sensitive skin and reactive scalps.

Each formulation is vegan, contains fewer than 10 ingredients and is free from sulphate, dyes and fragrance.

Safe for use on all hair types and textures, the collection includes Essential Shampoo, Essential Conditioner, Smoothing Serum and Styling Glaze.

Victoria Panting, Paul Mitchell’s Technical Educator, says:

“Clear is for anyone who’s had to choose between gentle and effective. Thoughtfully formulated with minimalist ingredients, these products deliver real results for all hair types, even the most sensitive scalps and skin.”

Salon Success: www.salon-success.co.uk

Hair expert Gustav Fouché launched the GF Fabulosity range, free of silicones and synthetic additives, to meet the growing demand for clean, intelligent formulations to support both scalp and strand health.

The three-step ritual begins with the Hair & Scalp Recovery Elixir, which restores, strengthens, encourages new growth and adds resilience against environmental stress. The elixir is formulated with rice aminos and Ayurvedic antioxidant Amla known to fortify follicles, prevent hair loss and support long-term scalp health.

This is followed by the application of a choice of five paired specialist shampoos and conditioners: Volumising, Energising, Balancing, Reviving and Moisturising.

Each product is enriched with nutrient-rich oils, plant extracts and botanical actives, infused with aromatherapeutic notes.

GF Fabulosity: gffabulosity.com

Jacovèus Botanicals blends botanical ingredients with science to nourish, protect and revitalise hair. Created by husband and wife team Dan and Danielle Gregory, products are formulated using responsibly sourced ingredients including argan, marula oil, shea butter and prickly pear.

Created to suit both male and female clients, the Jacovèus Botanicals collection comprises Cleansing Shampoo, Hydrating Conditioner, Treatment Mask, Enhancing Serum and Prime & Define Lotion. In addition, styling products include Pliable Paste, Creation Clay, Construction Cream and Formation Fibre.

Jacovèus Botanicals: jacoveusbotanicals.com

Ominira Naturals formulate products that are free of silicone, sulphates, parabens, minerals, drying alcohols and artificial colours using ingredients backed by science.

Janet Davies, who has just been named a finalist at the Black British Business Awards, founded the Afrocentric, scienceled hair care brand in 2020, having spent 10 years researching the best ways to optimise textured hair growth.

Shampoos, conditioners and hair oils blend African heritage, scientific innovation and premium ingredients including watermelon oil, extremely moisturising without being greasy, Amla to reduce thinning plus peppermint essential oil blend, which acts as a rapid hair growth booster by stimulating and nourishing hair follicles.

Ominira Naturals: ominiranaturals.com

Mood Haircare has introduced a new curl line that offers 100% vegan formulations specifically for clients with curly and frizzy hair.

Dream Curl comprises three hero products designed to improve strength, shine and manageability of curly hair.

Dream Curls Shampoo, Dream Curls Mask and Dream Curls HD Mist are formulated with fermented rice water, rich in amino acids, vitamins and antioxidants.

Tracey Ann Smith, Mood Haircare Creative Director, says: “Finding a curl specific system that meets professional standards and is high performing but is also free from harsh ingredients and respects the integrity of textured hair has been a challenge but not now!”

Mood Haircare: moodhaircolor.com

Collections Nature by Eugène Perma Professionnel combines high performance with environmental responsibility, with formulas made from an average of 95% ingredients of natural origin.

The collection comprises nine specialised ranges to suit specific needs and hair types including curly, damaged, fine, dull, oily, blonde/grey, dandruff prone and children.

Favouring local ingredients, Eugène Perma Professionnel manufacture products at their factory in Reims, France, reducing the brand’s environmental footprint.

Xpert Hair: info@xperthair.co.uk

William Jones (@willjones4hair) merges the elegance of the 1940s and 50s with contemporary twists and blue tones in

Art Directed by award-winning hairdresser and educator Vivienne Mackinder (viviennemackinder.com), the Retrofusion Collection is a tribute to classic beauty reimagined through a futuristic lens.

Inspired by virtual reality, sharp geometric designs and the unapologetic glamour of powerful women, each look was created by students on Vivienne’s Live Photoshoot Workshop, co-taught with fashion photographer Joseph Cartright (@josephcartright).

Linda Amann’s (@lindalamann)

short bob has bouffant volume, adorned with a braid and headband. Soft purple highlights peek through the underside, adding a playful touch to a classic style.

This dramatic bouffant highlights through the (helenemackenzie.com) combines volume with soft, long layers, creating a striking visual impact.

Inspired by a Vidal Sassoon 1960s hairstyle, Pauline Dolan-O’Brien (@paulinedolanobrien4) reimagines geometry with a twist. One side features a soft, razored halo shape that seamlessly transitions into a strong bob line, enhanced by soft purple hues peeking through underneath.

Hair Trends

Pierre Marchildon (@salonchezpierre) crafted a voluminous pixie bouffant with a modern twist. The nape is softly veiled in a powder blue veil, complemented by an irregular twist serving as a headband. This look combines soft facial framing with ample volume.

Credits:

Photography: Joseph Cartright (@josephcartright).

Art Direction: Vivienne Mackinder (@VivienneMackinder)

Fashion Styling: Yachi G (@neko_babooshka)

Makeup: Sareen Bhojwani (@sareen_hmua)

Video/Photography Assistant: Shawn Guerra (@cinemashawn)

Wigs: TressAllure Wigs (@tressallurewigs)

Hair Assistants: Mare O’Shea (@marethehairartist) and Michael Pendell (@michaelpendellhair)

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Beauty & Hairdressing September & October 2025 Issue 23 by Beauty & Hairdressing / Irish Beauty Magazines - Issuu