The Call to Action

Every good social media caption should have a CTA (Call to Action), otherwise it’s like you’re telling a story! The call to action gives your reader an instruction, it tells them what to do after they have read your caption.

It can be as simple as asking readers to like or share your post, or it can be more specific such as asking them to visit your website or sign up for a newsletter.

Including a Call to Action in your social media posts will help you get more engagement and ensure that you are getting the most out of each post

Here are five Call to Action ideas for your next post:

• Head to my booking link to book your next appointment.

• Want to find out more? Slide into my DMs! I’d love to chat to you about how I can help!

• Let me know your opinion with your favourite emoji below!

• If you found this useful, remember to tap save!

• Share this with someone else who might find this useful!

Don’t forget to be natural and always keep your end reader in mind. If you’re unsure if your post actually sounds like you, read it out loud or to someone else. You’ll soon pick up on any bits that don’t sound quite right or like your usual tone of voice.

And finally, don’t over think it! Some of my best captions are ones that I’ve just jotted down and hit publish on. You’ve got this!