How to choose SFA for your business

HOW TO SELECT AN SFA APP THAT LEADS TO SUCCESS FOR INDONESIAN FMCG BRANDS

Introduction

Time is one of the most important resources for any business, and it runs out far too quickly. Businesses must use their time efficiently and make the most of the hours they have to achieve the desired growth. This is where an SFA App can help. All FMCG brands in Indonesia can use this to automate all of their sales-related activities.

It enables these brands to accelerate and shorten the sales cycle while also utilising valuable hours in various revenue-generating tasks. However, not all SFA apps are the same, and in order to achieve the desired results, FMCG brands must select the right one.

So, how do you pick the best SFA App? So, here are some helpful suggestions.

Make Sure It Supports Contact Management It will allow brands' sales representatives to easily prioritise and coordinate their customers. They can also store recent contact information as well as the history of interactions. Furthermore, if this facility is available, they can generate a variety of reports, such as statistics and up-to-date data on activities.

The App Should Have Order Taking Facility With such a feature, they will be able to easily take orders from customers during field visits. Furthermore, it provides sales representatives and the company with the detailed insights needed to detect significant purchase trends, analyse and comprehend customer preferences and requirements, and successfully implement cross-sell and up-sell strategies.

Don't Forget to Check the Ranking and Features It is preferable for them to consider both the customer satisfaction rating and the ranking for the SFA App they intend to use. Choose the app with the most downloads and the highest ratings.

Return on Investment (ROI) of the App Remember that the best SFA solution for FMCG brands will not be the cheapest; rather, it will be a tool that provides the best value for money. The app should relieve the sales team of various administrative tasks, such as prospect contact. A good SFA App will cost more, but if it has the best features, investing in that app will not be a bad decision.

Integration

Examine the app's integration requirements. Check that it is simple to integrate with order management systems, customer databases, SAP, HRMS, and other systems.

BeatRoute is a good option if you want an effective and simple SFA App for your FMCG business. The tool is easily configurable and includes some advanced features to assist FMCG brands around the world in running their businesses smoothly.