HOW TO MARKET
wheretogetstarted
Social Media Marketing
1.DefineYourTargetAudience:
Before anything else, you need to clearly identify who your audience is. Understanding their demographics, pain points, and online behaviour will guide your content creation and platform choice.
2.ChoosetheRightPlatforms:
Not every platform is suitable for every product. Focus on where your target audience spends most of their time— whether it’s Instagram, LinkedIn, or Facebook. Each platform has its own strengths, so tailor your approach accordingly.
Social Media Marketing
3.DevelopaContentStrategy:
Create a mix of content that educates, engages, and entices your audience. This could include how-to videos, infographics, testimonials, or even behind-the-scenes looks at your process. Consistency is key here—plan your posts in advance and stick to a schedule.
4. Leverage Collaborations as a prelaunch to gather testimonials
Collaborations as a prelaunch will help expand your reach. Choose collaborators who align with your brand values and have an engaged audience that matches your target market. At the end of the trial ask them for a video testimonial.
Social Media Marketing
5. Engage with Your Audience:
Social media is a two-way street. Respond to comments, answer questions, and be active in relevant groups and forums. This not only builds trust but also helps you understand what your audience needs.
6. Analyse and Adjust:
Use platform analytics to track your posts’ performance. Learn from what works and what doesn’t, and be ready to pivot your strategy if needed. It’s all about refining your approach to get the best results.
Tools to use: SCHEDULINGTOOLS-
Later, Planoly or even using the scheduling tool within IG will help you become better planned with your content.
CANVAPRO-
Canva Pro - make sure you have the paid version of canva pro so that you can create the best content.
MANYCHAT-
is a platform that allows businesses to create and automate chat interactions on messaging apps like Facebook Messenger, Instagram, and WhatsApp. It’s primarily used for building chatbots that can handle customer interactions, provide instant responses, and guide users through processes like product purchases, appointment bookings, or information gathering.
Most important tips for your Instagram BIO:
Be Clear & Concise
Your bio should quickly communicate who you are, what you do, and what makes you unique. Use clear, direct language to convey your value proposition in as few words as possible.
Use Emojis Strategically:
Emojis can break up text, add personality, and visually represent your brand. Use them to highlight key points or to add a touch of fun, but don't overdo it keep it professional and on-brand.
Optimise Your Link:
Make the most of the single link in your bio by using a link aggregator like Linktree, or by frequently updating the link to reflect your current promotions, blog posts, or products. This ensures users can easily access your most important content
Include Keywords:
Use relevant keywords that reflect your niche, industry, or profession. This improves discoverability when users search for related content on Instagram.
Call to Action (CTA):
Include a strong CTA that directs users to take a specific action, like visiting your website, checking out your latest post, or signing up for a newsletter. This can be done with phrases like Click the link below," "Shop now," or "DM for enquiries.
EXAMPLE
Digital Marketing Key Steps:
1.CREATE A HIGH CONVERTING WEBSITE:
Your website is your online storefront. Ensure it’s easy to navigate, mobile-friendly, and clearly communicates the benefits of your product. Don’t forget a strong call-to-action on every page. Your HOME page is the most important page of your website:
Clear Value Proposition:
Use a prominent headline to immediately communicate what your business does and why it’s unique.
Simple Navigation:
Ensure easy access to key pages like Services, About, and Contact through a clean, intuitive menu.
Compelling Visuals:
Use high-quality, brandrelevant images or videos that load quickly and enhance your message.
Strong CTAs:
Place clear, actionable CTAs above the fold to guide visitors toward key actions like booking or signing up.
Highlight Key Content:
Feature critical elements like top services, testimonials, or latest products to quickly convey your business’s core offerings.
Responsive Design:
Ensure the homepage is mobile-friendly and provides a seamless experience across all devices.
Trust Signals:
Display client logos, awards, or testimonials to build credibility and encourage engagement.
Fast Loading:
Optimise for speed by reducing large files, ensuring the homepage loads quickly to retain visitors.
Digital Marketing Key Steps:
2. SEARCH ENGINE OPTIMISATION (SEO):
SEO is crucial for driving organic traffic to your site. Focus on keyword research, optimising your content, and ensuring your site loads quickly. SEO takes time, but it’s worth the investment. What is SEO?
SEO (Search Engine Optimisation) is the process of improving a website's visibility on search engines like Google. By optimising content, keywords, and technical elements, SEO helps your site rank higher in search results, driving more organic (unpaid) traffic to your site. The goal is to make your website more attractive to search engines, which in turn makes it easier for potential customers to find your business when searching online.
3. EMAIL MARKETING:
Build an email list from day one. Offer something valuable like a free guide or discount in exchange for email addresses. Regular, personalised emails can help nurture leads and convert them into paying customers.
4. PAID ADVERTISING:
Consider running paid ads on Google or Meta Business (Facebook & Instagram) to boost visibility quickly. Start with a small budget and test different ads to see what resonates best with your audience.
5. CONTENT MARKETING:
Content isn’t just for social media. Create blog posts, videos, or podcasts that provide value to your audience and position you as an expert in your field.
6. ANALYTICS AND REPORTING:
Set up tools like Google Analytics to monitor your website traffic, user behaviour, and conversion rates. Regularly reviewing these metrics will help you understand what’s working and where you can improve.
Tools to use: The three Google products that help optimise a website are:
Google Analytics:
Provides detailed insights into website traffic, user behavior, and conversion tracking, helping you understand how visitors interact with your site and where improvements can be made.
Google Search Console:
Monitors your website’s presence in Google search results, identifies indexing issues, tracks search performance, and provides insights into how Google views your site, helping you improve search rankings.
Google Tag Manager:
Simplifies the process of managing and deploying various tracking tags on your website, allowing you to efficiently implement and update tags for analytics, remarketing, and other tracking needs without direct code changes.
Platforms that support your stategy.
AIL MARKETING SYSTEMS
Mailchimp
ActiveCampaign
Klaviyo
M (Customer Relationship Management) SYSTEM
l that helps businesses manage and analyse customer interactions and data throughout the mer lifecycle to improve relationships, retention, and sales.
Go High Level
Thinkific
Teachable
Kajabi
Thrivecart
BSITE PLATFORMS
WIX (user friendly & easy to maintain)
Wordpress (more complex to self manage)
Squarespace (User friendly & easy to maintain)
