10 Salon Marketing Hacks every Salon Owner needs to know

TEN MARKETING HACKS

EVERY SALON OWNER MUST KNOW

WHAT WE PROMISE

We're committed to delivering tried-and-true marketing strategies that have the power to transform your salon business. By the time you finish reading this eBook, you'll have gained actionable insights and practical tools you can implement immediately to increase your customer base, boost engagement, and elevate your profits. And remember, we're here to guide you every step of the way as you apply these hacks to your business.

BDB GROUP

INTRODUCTION

A massive open online course is an online course aimed at unlimited participation and open access

THE TEN HACKS EVERY SALON OWNER MUST KNOW

A massive open online course is an online course aimed at unlimited participation and open access.

IMPLEMENTATION

A massive open online course is an online course aimed at unlimited participation and open access.

RESOURCES

A massive open online course is an online course aimed at unlimited participation and open access.

JUGGLING CLIENTS, STAFF & LIFE?

SALON MARKETING IN JUST 10 STEPS

We get it As a salon owner, you're juggling a myriad of responsibilities daily from attending to clients and managing staff to balancing family needs. With such a packed schedule, diving into marketing strategies beyond basic social media posts often falls by the wayside That's exactly why we created "10 Marketing Hacks Every Salon Owner Must Know." This eBook is crafted for the time-poor salon owner who knows the importance of marketing but struggles to find the time for it

Here, we offer actionable, easy-to-implement strategies that can significantly amplify your business without eating into your valuable time. These are proven techniques to help you attract more customers, enhance client engagement, and boost profits all while letting you maintain that hard-earned worklife balance We promise, these are practical tools you can start using right away, regardless of how busy your schedule may be.

OUR TOP 10 SALON MARKETING HACKS

In the fast-paced, ever-evolving world of the beauty industry, marketing is the backbone of your business success. Read on to discover ten marketing hacks specifically designed for salon owners to increase visibility, drive customer engagement, and boost profits.

1. The Importance of a Strong Online Presence

Creating a visually appealing website with an easy booking system can be a game-changer

Implement SEO strategies to help your salon show up in local searches.

2. Leveraging Social Proof for Increased Credibility

Display testimonials, before-and-after photos, and reviews prominently on your website and social media to build trust.

6. Flash Sales and Limited-Time Offers

Creating a sense of urgency through flash sales can stimulate quick action from potential clients Promote these through social media and email

7. Local SEO and Google My Business

Optimize your Google My Business listing with current photos, services, and consistent NAP (Name, Address, Phone Number) information. Encourage happy customers to leave positive reviews.

3. The Power of Instagram Stories and Reels

Use Instagram's features to provide behind-thescenes looks, showcase your services, and announce promotions. The algorithm favors engagement on these platforms.

8. SMS Marketing: The Direct Approach

Text messaging is a great way to remind customers of upcoming appointments, special promotions, or new services you're offering. It's direct and personal.

4. Email Marketing: The Forgotten Gem

Use segmented email lists to target different customer types with special offers, newsletters, or updates about your salon.

9. Referral Programs: The Ultimate Word-ofMouth

Offer current clients an incentive for referring new business. Referral programs are a cost-effective way to acquire new customers while rewarding loyalty

5. Collaborations and Cross-Promotions

Team up with local businesses or influencers to mutually promote each other. It's a win-win situation where both parties benefit from shared audiences.

10. Mastering Retargeting Ads

Utilise Facebook Meta to re-engage visitors who have interacted with your site but haven't booked an appointment yet

IMPLEMENTATION STRATEGY

Turn knowledge into action. Implementation is the bridge between knowledge and results; it's where the magic truly happens. While it's valuable to understand the marketing hacks and strategies without putting them into action, they remain theoretical exercises that won't affect your bottom line. The key is to start—whether big or small because consistent action builds momentum, drives results, and ultimately transforms your salon business from surviving to thriving.

WEEK 1 - QUICK WINS

Goals: Actions:

Boost short-term engagement. Create momentum.

1.

Set up Google My Business: Spend 20 minutes setting up or updating your profile.

2. Tracking:

Draft Flash Sale Announcement: Use social media to announce a limited-time offer. This might be for a new service a service you want to promote for a team member or a highly profitable service you would ideally like more of.

Monitor Google My Business analytics. Track flash sale engagement and conversion rates.

NOTES

WEEKS 2-4: LAYING THE FOUNDATIONS

Goals: Actions:

1. 2.

Improve online presence. Start building relationships.

Develop a Content Calendar: Plan out one month of social media posts.

Email List Segmentation: Categorize your email list into different customer types.

Tracking:

Measure social media engagement metrics (likes, shares, comments).

Monitor email open and click-through rates.

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WEEKS 5-8: DEEPENING ENGAGEMENT

Goals: Actions:

Enhance customer loyalty. Generate more leads.

1. 2. Tracking:

Launch Referral Program: Announce it via email and social media.

Start Instagram Stories/Reels Series: Share valuable tips or behind-the-scenes looks.

Track referral rates. Measure viewer engagement on Instagram.

NOTES

NOTES

WEEKS

Goals: Actions:

1.

9-12:

MASTERING RETENTION

Encourage repeat business. Increase lifetime customer value.

Implement Retargeting Ads: Target previous website visitors. Set Up Automated Email Sequences: For customer onboarding, post-purchase, and re-engagement.

2. Tracking:

Monitor retargeting ad metrics. Track automated email sequence engagement.

Accountability and Support:

We recommend forming an accountability circle within your team, setting up weekly check-ins to discuss what has been implemented, challenges faced, and results observed.

Final Words:

Remember, these are guidelines. Feel free to adapt these phases according to your salon’s specific needs and capabilities. Consistency is key, so even if you start small, the important thing is to keep going.

RESOURCE LIBRARY

TIME COMMITMENT

About 2-3 hours a week for planning and executing marketing strategies. This can be divided among your team.

DIGITAL TOOLS

Basic software like a social media scheduler (e.g., Hootsuite or Buffer), an email marketing platform (e.g., Mailchimp), and analytics tracking tools (e.g., Google Analytics).

SUPPORT

Identify at least one person who will be responsible for implementing and tracking each marketing strategy. This could be an in-house team member or a freelance marketer.

ACCOUNTABILITY

Set up a system for regular check-ins, either via a dedicated Project Management channel, a shared Google Sheet, or weekly meetings to track progress and make adjustments as needed.

KIRSTEN HARRIS Founder & Marketing Expert

Kirsten Harris, the innovative Founder of BDB Group, combines over three decades of diverse experience with a concentrated emphasis on Marketing and Sales Originating from a family of business leaders, she understands the nuances and dedication required to elevate a business vision to a profitable reality. Kirsten has specialised knowledge from 14 years in the hair industry, uniquely positioning her to comprehend consumer behaviour, brand elevation, and the overall customer experience. This wealth of experience is enhanced by her international partnerships, allowing her to create highly effective, straightforward marketing strategies for businesses at any stage

Navigating a dynamic career path, Kirsten honed her skills in both innovation and practical application, particularly during her time running a large franchise in the salon industry. It's these concrete insights that set BDB Group apart from traditional agencies. With a mission centred around guiding business owners to financial freedom, Kirsten employs a harmonious blend of current marketing strategies and dependable operational wisdom. BDB Group isn't just another agency; it's your partner in achieving sustainable business growth and success.

WE’RE HERE IF YOU NEED US

Take Control of Your Salon's Success

We know that as a salon owner, your plate is already overflowing with responsibilities. If the thought of implementing these marketing hacks feels overwhelming, remember: you don't have to go it alone. We're here to provide the support and expertise you need to take your business to the next level.

Your Next Steps:

Book Your Discovery Call: Need more personalised guidance? Let's talk. During this free 30-minute call, we'll discuss your unique challenges and map out a tailored strategy just for you. We are here to support your salon journey.

Don't let another day slip by your dream salon is within reach, and we're here to help you grab it. Take action now!