Mi12 lowres2

12 english edition october 2018 #

m i r a K m i r Chef Shah

e n i s i u C n a i s y a l a M f o r e st

Ma

Studying in Germany

Investment Opportunities

What Foreign Students Need to Know

ASEAN Countries in the Spotlight

in brief

Paving the way for Malaysian companies MATRADE Frankfurt’s efforts to assist Malaysian companies participating in German fairs and events

before...

#12 october 18

CONTENTS in brief

02 Colorful Steps – Stairways of Batu Caves painted

03 Paving the way

– MATRADE on the road

investment

04 Investment Opportunities

by Nils Wolters (MIDA)

food & beverages

07 A Taste of Culture

by Uwe Fischer

At Hannover Messe 2018, Malaysia was present with a National Pavillon organised by MATRADE. 16 companies were showcasing Malaysia’s capability in the areas of engineering solutions, precision engineering and machining for semiconductor automation, rubber gloves, textile, heavy plant such as steel making plant, customised designed transformers, busduct system, manufacturing of back-end test equipment for semiconductor industry, web technologies for industrial automation, factory automation and back-end semiconductor test equipment, electronic products, process system control engineering, bulk material handling equipment plant automation and integration system, total industrial solution in design, manufacturing and fabrication for automation system and robotic towards eco innovation adoption and data warehousing and business intelligence management.

...and after

Colourful steps The 272 steps to the world famous Batu Caves in Malaysia now shine freshly painted in rainbow colours!

The original traditional red was already very faded, so it was time for a new coat of paint. On Instagram, the new look has already proven to be a hit. The plan of the responsible authorities to attract more visitors to the already important tourist attraction seems to be working.

However, the state’s monument authority has now also intervened, fearing that the temple could lose its status as a listed site. Local media report that the painting of the stairs would have required an appropriate permit, which, however, did not exist.

Mr Badrul from MATRADE Frankfurt at Innotrans Berlin, where two Malaysian establishments (AZTI and SMH Rail Sdn Bhd) presented their services and products.

The Batu Caves, ‘guarded’ by the world’s highest statue of the Hindu war god Murugan, 42.7 metres high, are about 13 kilometres from Malaysia’s capital. The Hindu temple complex is visited annually by millions of worshippers and tourists, especially during the three-day Thaipusam Festival, which takes place annually in late January or early February.

10 My Trip to Germany

by Dr Shahrim Karim

12 Malaysian Recipes

by Dr Shahrim Karim

education

For Malaysian company Schwenhan Sdn Bhd, MATRADE Frankfurt assisted in conducting a market survey. The company produces high quality stainless steel dish racks.

20 Studying in Germany

by Dennis Bornhof (IIK)

13 Imprint 16 Advertorial

Malaysia’s Healthcare and Medical Devices Sector @ Medica 2018

Another highlight of Malaysian workmanship having been showcased in Germany was a quite unique motorbike. This 98% handmade beauty enabled its inventor Omar Jumiran to participate at the Intermot in Cologne in October. The story doesn’t stop here: On top, he was the first Malaysian ever to compete in the AMD World Championship of Custom Bike Building. His mindblowing machine was honored with a fantastic 2nd place in the freestyle category.

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investment

investment Current trends in ASEAN The event was attended by roughly 100 business people, whereby most of the participants came from the regional business community of Northrhine-Westphalia. After the welcoming remarks of the Deputy Director of IHK Düsseldorf, Dr. Gerhard Eschenbaum, Prof. Dr.

IHK Düsseldorf Deputy Director Dr. Gerhard Eschenbaum delivering the welcome remarks

Spotlight on Investment Opportunities in ASEAN

Andreas Stoffers, a renowned ASEAN business expert from a private University in Munich, briefed the audience on current trends and developments in ASEAN. Among the most significant developments he identified were a global economic power shift from the western world to Asia-Pacific, the emergence of the fourth industrial revolution (so-called industry 4.0) and the further increase of global trade through cost effective logistics (via mega container ships), more Free Trade

For its third edition, the renowned Guest article by Nils Wolters Investment officer, MIDA Frankfurt

ASEAN Investment Forum moved from Frankfurt to Düsseldorf.

On 10 July 2018, the four investment promotion agencies of the ASEAN member countries Malaysia (MIDA), Thailand (BOI), Singapore (EDB) and Philippines (DTI) held the third ASEAN Investment Forum in Germany.

Since its inception in 2016, this annual business seminar has become increasingly renowned among the German business community. After carrying out the event in Frankfurt in 2016 and 2017, the organisers decided to move the seminar to a different city to attract a new audience. Several major cities were in discussion, but in the end the four agencies have chosen the economic hub of Düsseldorf in the heart of Northrhine-Westphalia, home to countless German companies, both global players and from the Mittelstand. Co-organisers of the ASEAN Investment Forum in Düsseldorf were Ernst & Young (EY), IHK Düsseldorf (Chamber of Commerce and Industry) and the OAV (German Asia-Pacific Business Association).

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Prof. Dr. Andreas Stoffers gave an overview on current trends and developments in ASEAN

Agreements and a growing middle class in Asia. Prof.

Stoffers mentioned the opportunities for ASEAN in regard to this trend, highlighting the strategic geographical location (refering back to the global power shift to Asia-Pacific) of ASEAN to the audience.

Focus on four countries The presentation of Prof. Stoffers was followed by a panel discussion with the four regional directors of the investment agencies (MIDA Frankfurt, BOI Thailand Frankfurt, EDB Singapore Frankfurt and DTI Philippines Berlin). The panelists held a short presentation highlighting the individual strengths and opportunities of their

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investment

food & beverages

Malaysia’s Cuisine: A Taste of Culture

respective countries. After the presentations, the audience had the opportunity to ask questions to the panelists. The following discussion revolved around investment policies, and incentive schemes.

Malaysian F&B industry players join SIAL Paris to strengthen foothold in Europe.

by Uwe Fischer

Malaysia is once again presenting itself in Europe as a leading export nation: from 21 to 25 October 2018, the Southeast Asian country is taking part in the SIAL trade fair for food and beverages (F&B) in Paris. The National Pavilion will be organised by MATRADE, Malaysia’s External Trade Development Corporation.

The term ‘halal’ refers to products and services that are in accordance with Islamic laws and regulations. Malaysia, a predominantly Muslim country, not only implements these The spacious Malaysia presentation in hall 4 will not only showcase more than 40 exporters and their products, but standards consistently, but also developed its own testing will also include three government agencies: the Ministry and quality assurance procedures. The country has set itself the ambitious goal of becoming one of the world’s leading of Agriculture and Agro Industry, the Malaysian Palm Oil authorities with regard to halal standards. According to Mr Council and the Malaysian Pepper Board.

Badrul, this is particularly important for many buyers and consumers: “Malaysia’s halal products are not only conAll exhibitors were selected by MATRADE to provide a sumed in the Islamic world, but are also increasingly being representative sample of domestic food production. The product range includes coconut-based foods, ready meals, exported to non-Muslim countries. The popularity of Malaysian halal F&B products is a result of Malaysia’s conducive noodles, frozen foods and confectionery, but also edible oil, sauces & pastes and functional food as well as coffee, Halal ecosystem. Our halal certification systems, standards and regulations, infrastructures, incentives, human capital tea, cocoa and cold drinks. and Islamic banking are well supported by effective frameWith this portfolio, MATRADE hopes to leverage from the works from various governmental institutions. All of these link together very well, creating a holistic and complete halal growing demand for new and innovative products in the ecosystem in Malaysia,” Mr Badrul continued.

EU and beyond. During the last edition of SIAL Paris two years ago, Malaysian exhibitors generated export sales worth almost 12 million US dollars. A similar result is also As a special highlight MATRADE invited renowned Malaysia expected this year. At the same time, the participation of heritage chef Dr. Shahrim Karim. Shahrim who is also writing regularly for MALAYSIA INSIGHTS, will give two cooking Malaysian companies enables them to study the latest demos per day to introduce the manifold tastes of Malaysian global food trends. cuisine to the visitors. MALAYSIA INSIGHTS readers can find Badrul Hisham, MATRADE’s trade commissioner based in some of his recipes on pages12-14.

Frankfurt, attests the Malaysian F&B industry a high level of quality and innovation: “Malaysia has already earned a The Malaysian National Pavilion is located in Hall 4 M 106.

MIDA Frankfurt Director Mr. Yusri Chu during his presentation on Malaysia as an investment destination

After a short coffee break, the event continued with a presentation of different business models for German investors in ASEAN. This in-depth presentation was held by a senior manager of EY and highlighted the differences of doing business in ASEAN compared to Europe (e.g. complex regulatory and tax environment, dynamic trade environment, diverse cultures and rapid changes in consumer needs and markets).

Investors‘ views The last programme point, as in the two previous editions of the ASEAN Investment Forum, was a panel with four speakers of German companies that have invested in the respective ASEAN countries to share their firsthand experiences with the audience. Invited by MIDA Frankfurt, Mr. Jörg Schieferdecker, the CEO of Heimann Sensor GmbH, spoke about his experiences in Malaysia. Heimann Sensor can be classified as a typical German SME (Mittelstand), meaning it is a rather small company which is highly innovative and one of the market leaders in its niche industry. In the case of Heimann Sensor, the company produces one of the smallest thermal sensors in the world. The company has two separate operations in Johor, employing 120 people, all of which are Malaysians. When asked why the company chose Malaysia as their business location in Asia-Pacific, Mr. Schieferdecker highlighted the English language skills of the Malaysian population, the strategic location of Johor (access to ports, airports, proximity to Singapore), the ease of doing business and the support of the authorities like MIDA. Networking buffet The event was concluded with a buffet lunch, where the participants had the opportunity to do networking and ask some more questions to the attending experts.

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good reputation as a food producer in Europe because we comply with the highest safety standards and deliver tested quality, especially with regard to ‘halal’,” he told MALAYSIA INSIGHTS.

21.-25. Oct. 2018 | SIAL Food Innovation in Paris MIDA | Malaysian Investment Development Authority Consulate General of Malaysia (Investment Section) 17th Floor, Platz der Einheit 1 60327 Frankfurt am Main, Germany Tel: +49-(0)69-7680708-0 E-Mail : info@mida-frankfurt.de MIDA | Malaysian Investment Development Authority 6th Floor, Bürkleinhaus Bürkleinstrasse 10 80538 Munich, Germany Tel: +49-(0)89-2030-0430 E-Mail : info@mida-munich.de

www.malaysia-insights.com

www.mida.gov.my

Meet Malaysian exhibitors at SIAL, Paris, Hall 4 M 106

www.matrade.gov.my paris@matrade.gov.my

spring roll pastry, pratha, chapatti, bun, sweet corn, ice cream cone

www.kimyam.com.my

KIMANIS FOOD INDUSTRIES SDN BHD

snack foods and gummy

www.kimanisfood.com.my

KOON BROTHER SDN BHD

confectionery, biscuits and pastry

www.koonbrothers.com

LB FOOD SDN BHD

confectionery, biscuits and pastry

www.cocoaland.com

MALAYSIAN PALM OIL COUNCIL (MPOC)

palm oil and palm oil products

www.mpoc.org.my

www.mpb.gov.my

AN NUR FOOD HOLDING SDN BHD

fish, molluscs and shellfish; fresh prepared products - ready to eat

ANGGUN DINAMIK HOLDINGS SDN BHD

ready to eat gravy, fresh prepared prod- www.anggunfusion.com ucts - ready to eat

MALAYSIAN PEPPER BOARD (MPB)

pepper, pepper products, and spice or herbs based products

AQINA SDN BHD

fruit and vegetables

www.md2malaysia.com

MMI MURNI MANUFACTURING SDN BHD

non-alcoholic beverages

ASIA BIG POWER SDN BHD

non-alcoholic beverages

www.bigpower.asia MUHIBAH PALM PRODUCTS SDN BHD

cooking oil

www.muhibahpalm.com

AZAIB HOLDINGS SDN BHD

freeze-dried fruit chocolates/freezedried fruit/nut chocolates

www.malsachocolates.com NUTRIX PLANTATIONS SDN BHD

palm oil, palm olein, ghee, shortening, blended oil

www.nutrix.com.my

banana chips, confectionery products, biscuits and pastry

www.mybanabee.com

BON FOOD INDUSTRIES SDN BHD

breadcrumb panko, marinades & seasonings, tempura battermix

www.bonfoodindustries.com

PALM FIBER SDN BHD

non-alcoholic beverages, organic prod- www.egfiber.com.my ucts, organic drinks

DOLUVO SDN BHD

glace, ice lollies, ice pops, freezer pops

www.popsmalaya.com

RIDA FRUITS SDN BHD

canned pineapples, canned juice, coffee beans, honey

www.ridafruits.com

DONG SIN FOOD SDN BHD

pasta, noodles, pancakes, dried products, non fried noodles

www.dongsin.com.my ROMPIN INTEGRATED PINEAPPLE INDUSTRIES SDN BHD

pineapple products

www.md2.com.my

diet products and food supplements/ gluten free products

www.draishahsolutions.com.my S&P INDUSTRIES SDN BHD

coconut related products

F&N DAIRIES MANUFACTURING SDN BHD

dairies and beverages

www.fn.com.my

SGK FOOD INDUSTRY SDN BHD

confectionery, biscuits and pastry

www.sgkfood.com.my

SIME DARBY PLANTATION SDN BHD

palm oil products

www.simedarbyplantation.com

FELDA IFFCO SDN BHD

edible fats & oils SKS FOOD INDUSTRIES (M) SDN BHD premium coffee, tea, hot chocolate

www.fikriszcoffee.com

snacks, popped potato chips, popcorn, coconut cookies

www.sksfood.com

FIKRISZ (M) SDN BHD FOODVEST INDUSTRIES (M) SDN BHD

confectionery, biscuits and pastry

www.foodvest.com

SOFRESH MARKETING SDN BHD

fruit juices, puree and concentrates

www.sofresh.com.my

GANDA KOTA SDN BHD

coconut products (cookies, poppers, flakes roll, etc)

www.gandakota.com

SPICES & SEASONINGS SPECIALITIES SDN BHD

mayonnaise, chilli sauce, instant noodles, seasonings

www.telly.com.my

GOLDEN FRESH SDN BHD

value-added frozen seafood

www.fresh.com.my

THE ORIGINAL BEVERAGE SDN BHD

sparkling honey drink

www.honeyb.com.my

GREEN HOUSE INGREDIENT SDN BHD

food flavouring

www.greenhouseflavour.com

THOMYAM FOOD INDUSTRIES SDN BHD

confectionery, biscuits and pastry

HOTSB MARKETING SDN BHD

sauce, paste and condiments

www.maknyonya.com TOP FRUITS MALAYSIA

spices and condiments

www.tepungaroma.com

fresh fruit and vegetables, dried fruit and horticulture

www.topfruits.com.my

INDUSTRI MAKANAN JATI SDN BHD INNO-WANGSA OILS & FATS SDN BHD

palm-based products, soap noodles, soap bars, shortening, margerine

www.innowangsa.com

VIT MAKANAN (KUALA LUMPUR) SDN BHD

instant noodles, air dried noodles, fresh udon, fresh ramen

www.vit.com.my

KAPAR COCONUT INDUSTRIES SDN BHD

coconut products

www.kaparcoconut.com

WORLD PROMINENCE SDN BHD

grocery products

worldpro-lws.com

KEKO MARKETING (M) SDN BHD

Non-alcoholic beverages

www.kekogroup.com

BANANA TREE SDN BHD

DR AISHAH SOLUTION SDN BHD

www.lekorchips.com

KIM YAM TRADING & COLD STORAGE PRODUCTS SDN BHD

ORIENTAL FOOD INDUSTRIES SDN BHD confectionery, biscuits and pastry

21.-25. Oct. 2018 | SIAL Food Innovation PARIS NORD VILLEPINTE - Paris, France

www.ofih.com.my

food & beverages

A

ia Taste of Malays

my trip to GERMANY

by Dr Shahrim Karim (Universiti Putra Malaysia)

Cooking has always been my passion. At the same time, I am always striving to present our unique Malaysian cuisine in other countries as well. Travelling around the world to promote Malaysian cuisine has become an integral part of my life and made a dream come true.

a fried sate. This type is not skewered, but the meat is cut in small pieces, marinaded and deep fried. Sate in Malaysia is served with cucumber, onions, compressed rice and peanut sauce. Chicken and beef sate are most demanded for.

Malaysian food is very unique because it is an amalgamation of cultures, among them Malay, Chinese, Indians, Arabs, Indonesian, Thais, and Portuguese, to name a few. On my cooking missions around the world, I make sure to add these different tastes, flavors, colours and textures onto the plate. Here are some of the dishes I served at the Ritz: Nasi Lemak Nasi lemak, the Japanese style!

Ritz’s way. Their philosophy is that when you are at the Ritz, it has to be different; I was about to serve the Nasi lemak the usual way but the Director of Food and Beverage recommended to boost the image of the food; therefore it was served in a Japanese bamboo lacquer ware – this gave the traditional Malaysian dish a very contemporary and international look and feel.

In my opinion, the continuous effort to showcase Malaysian cuisine internationally is crucial for creating awareness of Malaysian food world wide. In the past, I have been cooking in many locations in Asia, Europe and America. This year, I was invited to Germany and France again, among other countries.

Invitation to Berlin and Brandenburg

Finally, I made an intricate Nyonya spring roll which required extensive work from preparing the filling to making the pancake and the sauce that goes with it. It was a great experience to work at the Ritz, because I was supported by two Germans young chefs. They were great in assisting me with the preparation and it was a real pleasure to work with them. Our team had to plan all this meticulously to ensure the Ritz’s high standard to be fulfilled. The three appetizers were served successful-

Traditional nasi lemak, the Malaysian way!

In July, 2018, I was invited to Germany. My mini tour started at the Ritz Carlton Berlin where I was welcomed as a guest chef for the second time after my well-received debut in 2017. On the first day, a Malaysian heritage lunch was served. On the second day we prepared appetizers that were served to diners. The last day saw a set menu that was served with a touch of Malaysian classical dished savored for dinner.

Following the Ritz, my next invitation took me to the Tropical Island in Brandenburg. This was a completely different experience from the Ritz Carlton because they are serving several thousand guests at any time.

However, there are many food outlets that cater different guests’s needs from fast food to fine dining. I had the pleasure to compose my recipes at the Sawadee Restaurant, one of the main outlets serving breakfast, lunch and dinner. It is one of the busiest restaurants at Tropical Islands.

Here, I prepared appetizers to snack such as rojak Penang, Nyonya laksa, Indian fried noodles, roti jala and chicken curry. These dishes were served for the entire ‘The Taste of Malaysia’ week and again, it was well received by the guests. Some were contemplating to try the food but several were very receptive to the taste. I worked closely with chef Tobias Laabs, a Michelin Star chef, which I felt was a special opportunity for me. During the event, he supported me so perfectly in my aims to prepare my compositions that it was a most pleasant experience. Lunch time was the busiest time at Sawadee Restaurant, most food items were replenished regularly to ensure they were at the right temperature. The food was charged by portion size thus it has to be weighted for the price.

SIAL Paris 2018, Food Innovation Exhibition Cooking at an international food exhibition is another way to promote Malaysian food to the world. Having been invited by MATRADE to attend SIAL in France, it was my goal to present the best of Malaysian cuisine to the visitors. Therefore I chose food from different regions of the country to be presented during the event, such as Roti Jala and Vegetables Curry, Royal Blue Onde-Onde, Classic Kuzi served with French Baguette, Coconut Roll Pancake, Stir Fried Mamak Noodles, Cocktail Chicken Sate with peanut sauce, Rojak Penang, Chicken Percik, Sweet Potato Dougnut/Keria Gula Melaka, and Kueh Cara Berlauk. Some of the recipes you will find on the following pages.

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Shahrim Karim is a well-known chef in Southeast Asia and a Malaysian heritage food authority & specialist. He has been guest in numerous TV programs such as Masterchef Malaysia and has published various cookbooks as well as more than 70 scientific papers on the importance of food as a cultural heritage.

Currently, he is an Associate Professor at the Universiti Putra Malaysia in Selangor. Contact: shahrimkarim2@gmail.com or Instagram @drshahrimkarim

Nasi lemak or coconut steam rice is Malaysia’s national dish. It is very versatile and can be served for breakfast, lunch, dinner or supper. Basically, it is rice cooked with coconut milk and infused with pandanus leave or screw pine leaves, or lemon grass and other types of herbs. Traditionally it is served with sambal, which is a chilly paste cooked with onions and shrimp paste and crispy fried anchovies. It also goes with hard boiled eggs or omelette, sliced cucumber and steam water spinach, then it is wrapped in banana leaves and normally can be found in coffee shops and stalls on the street but also in fine dining restaurants. Other dishes that are served with nasi lemak are chicken rendang, fried spicy chicken, dried calamari sambal, and cockles sambal, to name just a few. There are different ways of cooking the rice and the added ingredients. The rice can be cooked with coconut milk in a pot, similarly to how one would cook white rice. Another method is by steaming, which is quite complicated and requires certain skills to do it. The rice has to be soaked overnight, then it is steamed for the first time, next it is soaked in the water for the second time, strained and steamed again. Then, the steam rice will be mixed with thick coconut milk and steamed for the last time. This method of cooking the rice will make it very fluffy, grainy, soft and longer lasting if kept properly. The texture is also better than the one that is cooked together with coconut milk.

At the Ritz Carlton Berlin, on the day that I was serving this dish, I learned to do it the

Malaysian Cocktail Three types of finger food were offered for this event. As hors d’oeuvres I prepared a fish-based appetizer which is a popular street food from the East Coast of Malaysia. It is made from fresh sardines, shallots and herbs, wrapped in banana leaves and grilled over charcoal. When I did it at the Ritz, it was grilled using a hot plate and it was good as well. The second appetizer was chicken sate and peanut sauce. Sate is a famous dish, especially in South East Asia. It can be found in Malaysia, Singapore, Thailand and Indonesia, but the taste totally

Three types of appetizers, chicken sate, satar and Nyonya spring roll

differs from one place to another. I believe, Malaysian sate is the best, because we add fresh and dry herbs. Our peanut sauce is made from roasted nuts and other ingredients while in other countries, it is made of peanut butter and coconut milk. In general, Malaysian sate is much tastier and flavourful. Authentic sate has to be grilled on charcoal to give the real sate flavor. However, there is another type of sate, which is

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ly and it was enjoyed to the fullest by the guests that evening.

Malaysian Dinner For dinner, I selected classic Malaysian dishes, comprised of Chicken Sate with peanut sauce, Penang salad (rojak Penang), chicken in red sauce (ayam masak merah), beef rendang, shrimp sambal and Indian tomato rice. For desserts, guests were served with Sago gula Melaka and Malaysian assorted fruits. I designed a dinner that put together all Malaysians food culture on the plate.

We served almost 80 covers for dinner.

The guests had so much fun tasting all the authentic flavours and colours of Malaysia which made me very happy, too. Most importantly, the food was not too spicy. A balanced taste of the spices, chillies and other ingredients are crucial for preparing authentic Malaysian food.

Sago gula Melaka interpretation

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a i s y a l a M f o A Taste original recipes from Malaysia

by Dr Shahrim Karim (Universiti Putra Malaysia)

KUEH KERIA MEE GORENG MAMAK

SATAR IKAN Fish wrapped in Banana leaves Ingredients • • • • • • • • • •

500 gm spanish mackerel (flesh only – to be mashed/ chopped) 300 gm grated young coconut 5 # birds eye chilly – chopped 10 # shallots - slice thinly 3 cm ginger – slice thinly 1 stem lemon grass – slice thinly 3 tbsp tamarind juice Salt and pepper for seasoning banana leaves for wrapping bamboo skewer for grilling (similar to the satay bamboo skewer)

Ingredients

Ingredients

• • • • • • • •

• • • •

• • • • • • •

Method 1.

2.

1.

2.

3.

4.

3.

4.

5.

6.

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coated with crystalised sugar

Method Fish and grated coconut are mixed together Mix all other ingredients and combine well Add the tamarind juice and season well Shape the banana leaf into a cone, and take 20/25 gm of the mixture Cover the cone by inserting a bamboo skewer through the cone Grill for 5 to 6 minutes

Sweet potato doughnut

Indian styled fried noodles 500 gm yellow/egg noodles 3 tbsp oyster sauce 3 tbsp ketchup 3 tbsp dark soy sauce 4 # shallots 4 # garlic 2tbsp chilli paste 200 gm boneless chicken breast, cut into 1/2-inch cubes (half cooked) 200 gm shrimp, peeled and deveined 2 cups bean sprouts, rinsed 150 gm mustard greens/sawi 1# carrots – cut intp strips 200 gm cabbage 1 medium tomato, quartered Seasoning

5.

6.

In a wok, heat up some cooking oil, add the shallots and garlic, stir until aromatic, then add in the chilli paste, let the paste cook for 7 to 8 minutes Add the ketchup, dark soy sauce, oyster sauce, and stir well. Add in the chicken and shrimps Add in the noodles and other vegetables.

Stir well so that all ingredients are mixed thoroughly in the noodles.

Season with salt and pepper Serve hot and garnish with deep fried onion and cut red chilies

SHRIMP SAMBAL Ingredients • • • •

500 gm yellow/orange or purple sweet potato ½ cup rice flour 1/3 cup wheat flour Oil for deep frying

• • •

300gm shallots (sliced) 350 gm dried chillies (blend) 50 gm shrimp paste 1 kg large shrimp/prawn (lightly seasoned with turmeric powder and salt and lightly sautéed in oil / precooked) Salt to taste 150 ml Chilli sauce 150 ml tomato ketchup

Method

Method

1.

1.

2.

3.

Boil sweet potato until it is soft, remove the skin and mash it fine Add rice flour and wheat flour, mix dough until it becomes smooth Shape into doughnuts and deep fried until golden brown

2.

3.

crystalised sugar

4.

Ingredients

5.

• •

Heat the oil in a wok/pan and sauté the shallots till they become golden brown and fragrant Add blended dried chillies and sauté until the oil on surface. Dissolve the shrimp paste with some water and add into the sambal paste.

Then, pour chilli sauce and tomato ketchup and stir it slowly When the paste is cook and smell aromatic, add the prawns into the paste Salt to taste

1 cup white sugar 2 cups water

Method 1.

2.

3.

In a pan, add the sugar and water, heat until all sugar melts Do not overbrown or caramelise the sugar; the sugar should be thick Add the cold doughnut and stir well until all doughnuts are covered with the sugar.

IMPRESSUM/IMPRINT malaysia insights is published by: RIOBRIO Textwerkstatt & Mediengestaltung Uwe Fischer Verlag, Kruppstr. 72 40227 Düsseldorf, Deutschland Tax No / Steuernr: DE309046002 Tel.: +49-157-70 22 62 07 E-Mail: editor@malaysia-insights.de Web: www.malaysia-insights.com www.facebook.com/MalaysiaInsights print run: 2,500

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a i s y a l a M f o A Taste

Classic chicken curry with Potatoes

original recipes from Malaysia

Ingredients

by Dr Shahrim Karim

•

ROTI JALA ( Lacy Pancake) With chicken curry Lacy Pancake is a very thin pancake of Malaysian origin.

It often comes with chicken curry. It is typically served for breakfast and afternoon tea. It also tastes nice with sweet durian sauce.

• • • • • • •

Ingredients • • • • • • • • •

4 pcs chicken breast – cut into 2 cm cubes 4 pcs lemon grass – grounded 2 inch galangal – grounded 1 tbsp corriander powder ½ tbsp tumeric powder ½ tbsp cumin powder ½ tbsp fennel powder sugar salt

Bamboo skewers soaked in water for 1 hour ( 15-16 cm sizebamboo skewer)

Method 1.

2.

3.

4.

5.

6.

Grind lemon grass, galangal, coriander, cumin, fennel seed and oil in a blender/food processor (to produce a spice paste Use this spice paste to marinate the chicken, add in the turmeric powder, salt and sugar Balance the flavour of the marinate, and marinate the chicken for 2 to 3 hours. Preferably it should be marinated overnight for the spiced to be immersed into the chicken Thread 2 to 3 pieces of the marinated chicken onto the skewer, until all the chicken pieces are used up Grill the chicken over a hot plate, or traditionally it is grilled over charcoal. Turn the skewers to prevent from burning Baste some oil on the meat while grilling using lemon grass stalk

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Method 1.

Ingredients

CHICKEN SATAY WITH PEANUT SAUCE

• • • • • • • • • • • • •

500 gm flour 3 eggs 70 gm butter – melted 500ml water Salt to taste Yellow colouring/turmeric Oil

2.

3.

4.

Peanut sauce for chickey satay

Method

5.

Ingredients

1.

2.

6.

• • • • • • • • • • • • •

500 gm roasted peanuts – coarsely grounded 20 g dried chilies – ( soaked in water and blended) 10 nos shallots 3 cloves garlic 3 nos lemon grass (grounded) 3 cm galangal (grounded) ½ cup tamarind juice 2 tbsp palm or brown sugar 2.5 cups water ½ cup oil ½ tbsp ground cumin 1tbsp ground corriander Salt

Method 1.

2.

3.

4.

5.

In a sauce pan, heat oil and add all spice paste mix - dried chillies, onions, lemon grass and galangal Saute until the paste is cooked Add the tamarind juice, water, sugar and bring to a boil, add the ground cumin and stir.

Add the grounded nuts and stir Salt to taste and bring to a boil and simmer for 20 to 30 minutes

This sauce should have like a sauce consistency. Other condiments for satay: cucumber cubes/slices, red onions, ccmpressed rice

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3.

4.

5.

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7.

In a bowl, add in the floor and break 3 eggs Mix it well, add the water and stir well with a whisk until u get a smooth batter.

Rest the mixture for ½ hour before starting to make the pan cake.

Sift the mixture to prevent any lump. Add more water until a ‘proper’ consistency is achieved.

Heat a pan or hot plate with a small amount of oil. Pour the batter in a special funnel and directly onto the pan in a circular motion to create a web or lace like pattern.

When it is cooked, quickly remove from the pan and fold to your desired shape Serve this pancake with chicken curry.

3 pcs chicken breast – cut into 6 – 8 pieces / cubes depending on the size 8 shallots 4 pcs garlic ½ inch ginger 3 tbsp chilli paste 50gm curry powder 2 cups water 2 cups coconut milk 4 tbsp cooking oil 3 potatoes – cut into medium dice 1 tbsp kerisik ( roasted coconut paste)- optional 2 stalk lemon grass 5 pcs curry leaves Salt to taste

In a medium sauce pot, add some oil, sauté the blended shallot, garlic and ginger until brown Add the curry powder, stir well and add some water, then add chilli paste. If it’s too dry, add some oil.

Keep on stirring until the paste is well cooked. You will smell nice aroma and the paste will turn brown and sandy Add the chicken pieces and stir well. Add the water.

Throw in the curry leaves and lemon grass stalk. Stir Well.

Add the cube potatoes. Add the coconut milk and bring to boil. Season to taste Watch out not to let your stew boil/bubbling too long because this will break the coconut milk. Stirring while it is boiling will prevent the breaking of the coconut milk.

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SERI MELAYU

ADVERTORIAL

Malaysia’s Healthcare and Medical Devices Sector @ Medica 2018

to undertake R&D on incorporating robotics, automation, integrated processes, and IoT into their manufacturing processes. Industry players will continue innovating their product development, manufacturing processes, and business models.

Rubber based products

Malaysia’s medical device industry is a highly diversified industry that produces a broad range of products and equipment ranging from medical gloves, implantable devices, orthopaedic devices and dialysers. It also includes diagnostic imaging equipment and minimal invasive surgery equipment as well as other devices used for surgical, dental, optical and general health purposes.

The Malaysian medical devices industry consists of three main types of industry players: • • •

Manufacturers Suppliers of raw materials and services to the medical device manufacturing companies Importers and exporters of medical devices.

Due to its strong Intellectual Property (IP) protection regime and strategic geographic location, Malaysia is also an ideal location for investments in the medical devices sector. In addition, the industry has highly skilled human resources in production and management. An unsaturated domestic market with high growth potential and incentives to attract foreign investors complete the picture.

There is potential to further develop Malaysia as a Medical Devices Hub for both R&D and manufacturing in view of the strong supporting industries for medical devices, ranging from sterilisation services, sterile medical packaging, precision engineering, tool and die making, medical compounding to contract moulding, assembly and machinery fabrication, as well as electronics manufacturing services. The availability of these supporting industries has enhanced Malaysia’s position as an outsourcing destination and global supplier of parts and components for major medical devices and equipment companies.

Conform to international standards The medical devices industry is one of the major contributors to the thriving Malaysian economy, due to a broad range of higher value-added and technologically advanced products such as cardiac pacemakers, stents, orthopaedic implantable devices, electro-medical, therapeutic, and monitoring devices.

Over 90 per cent of medical devices manufactured in Malaysia are exported. Therefore, it is indispensable that the products adhere to international standards, as well as global regulatory compliance systems.

This is controlled and guaranteed by the Medical Device Authority (MDA), a regulatory body created under Ministry of Health (MOH).

The industry comprises over 200 manufacturers with implemented investments of US$ 3.43 billion, making Malaysia an up-and-coming global medical device manufacturing hub. More than 30 MNCs have made Malaysia their offshore manufacturing location, such as Abbott, Agilent, B. Braun, C.R. Bard, Symmetry Medical, Teleflex, Resmed, Ciba Vision, Ambu, Toshiba Medical Systems, and Haemonetics.

These MNCs have contributed to the development of a comprehensive local supply chain, benefitting many domestic players.

Furthermore, over 50 companies are categorised as Local Large Companies (LLCs), such as Vigilenz, Straits Orthopaedics, Ideal Healthcare, Top Glove, Hartalega and Kossan Latex Industries.

The Malaysian medical devices industry shows great promise in creating high-income jobs, generating greater export value, and reinforcing the domestic supply chain ecosystem. Proof of its potential comes from the ‘Medical Device Industry Outlook Report 2017’ published by the Association of Malaysian Medical Industries (AMMI). The report highlights a remarkable value-added ratio of 57 per cent in the manufacturing of medical devices in Malaysia.

As the nation moves towards Industry 4.0, the accelerating pace of innovation in the medical devices industry is evidenced by local companies beginning

Malaysia is the leading producer and exporter of rubber medical devices worldwide. Made in Malaysia medical gloves, condoms and rubber catheters are known for quality and compliance to international standards. Today, there are a total of 190 Malaysian manufacturers producing examination and surgical gloves, condoms, catheters, and other rubber medical devices for use in hospitals and healthcare facilities in almost every country.

Related products include catheters, condoms/ prophylactics, dental dams, medical gloves, medical rubber sheets, medical tubes, orthodontic elastic, breathing bags etc.

from renowned institutions around the world, operating in state-of-the art facilities.

Malaysian healthcare institutions are accredited by the Malaysian Society for Quality in Health (MSQH), whose vision is to advocate, promote, and support continuous quality improvement and safety in the Malaysian healthcare arena.

Moreover, several Malaysian private healthcare institutions also hold accreditation from trusted international agencies, such as the Joint Commission International (JCI), which is considered the gold standard in global healthcare, as well as International Society for Quality in Healthcare (ISQua).

It is therefore no wonder that Malaysia was crowned ‘Medical Travel Destination of the Year’ at the International Medical Travel Journal’s Medical Travel Awards

Exhibitors @ Malaysia Pavilion

Malaysia remains the world’s leading supplier of medical gloves (examination and surgical gloves), supplying more than 50% of the global demand.

Hall 17 C 42

Medical Tourism Malaysia has risen to its immense potential as a preferred healthcare travel destination for the world.

This is also shown by the fact that just recently the country has again been crowned ‘Medical Travel Destination of the Year’ – for the third time in a row.

ACCOBIOTECH SDN BHD

Malaysia’s strength in this field is based on an efficient and widespread two-tier system, consisting of a government-run universal healthcare system that serves Malaysian citizens, and a co-existing private healthcare sector that caters to citizens and international patients alike.

PROFESSIONAL TOOLS & DIES SDN BHD

Global demand for healthcare services is expected to continuously expand in the future due to projected demographic shifts, among which are the increase in aging population, life expectancy and lifestyle diseases.

Malaysia offers top-quality healthcare services, thanks to stringent regulations and standards for safety and quality set by the Ministry of Health Malaysia (MOH), benchmarked against the highest standards in the world. In addition, Malaysian healthcare professionals are highly skilled and received training

HANA MEDIC SDN BHD IBU BIOTEK SDN BHD

RESZON DIAGNOSTICS INTERNATIONAL SDN BHD SPNL PRINT SDN BHD (TELE-PAPER SDN BHD) TUD SDN BHD TWIN CATALYST SDN BHD UWC HEALTHCARE MFG (M) SDN BHD

WOHLTEC MEDICAL SDN BHD

www.matrade.gov.my frankfurt@matrade.gov.my

MATRADE is represented worldwide at 40 locations in major commercial cities. In Europe, MATRADE runs offices in Frankfurt, London, Paris, Milan, The Hague, Istanbul, Budapest, Warsaw, Kiev and Moscow.

MALAYSIAN EXHIBITORS MALAYSIAN EXHIBITORS @ As a one stop source, MATRADE assists individual companies looking for suppliers or business partners @ MEDICA 2018 HANNOVER MESSE 2018 and visiting manufacturing companies in Malaysia.

Other services include trade advisory services and assistance with business enquiries as well as HallHall 17 C 42 17 C42 organisation of trade missions and delegation visits

DÜSSELDORF, GERMANY 12 – 15 NOVEMBER 2018

2017 – for the third consecutive year. The country’s successes through Malaysia Healthcare Travel Council (MHTC) on the global healthcare travel stage were also recognised. MHTC was awarded the ‘2016 Frost & Sullivan Asia Pacific – Travel Council of the Year’ at the 2016 Frost & Sullivan Asia Pacific Healthcare and Tourism Awards.

COMPANY

DESCRIPTION

CONTACT DETAILS

ACCOBIOTECH SDN BHD

DIAGNOSTIC KITS: Influenza A/B Test Kit, Hepatitis C Test Kit, Dengue IgG/ IgM Test Kit, HIV Test Kit, Drugs Of Abuse Test Kit, PSA Test Kit H.Pylori Test Kit, Pregnancy Test Kit, H1N1 Diagnostic Kit

@: info@accobiotech.com W: http://accobiotech.com/

HANA MEDIC SDN BHD

DISINFECTANTS

@: admin@hanamedicsdnbhd.com W: http://hanamedicsdnbhd.com/

IBU BIOTEK SDN BHD

MAGGOT DEBRIDEMENT THERAPY: Application of medical grade sterile fly larvae onto wounds and ulcers for debridement, disinfection Quick healing process

@: ibu@ibu.bio

PROFESSIONAL TOOLS & DIES SDN BHD

CONTRACT MANUFACTURING Medical sub assembled parts, Sheet metal parts, Medical equipment plastic parts, Plastic injection mould Automated external defibrillator

@: sales@professional-tools.com W: http://www.professional-tools.com/

Malaysia External Trade Development Corporation (MATRADE) in collaboration with the Ministry of Health (MOH) recently organised the country’s renowned business matching International Sourcing Programme (INSP), in conjunction with the Association of Private Hospitals of Malaysia International Healthcare (APHM) Conference and Exhibition 2018.

RESZON DIAGNOSTICS INTERNATIONAL SDN BHD

DIAGNOSTIC KITS: IVD rapid tests Infectious Diseases Diagnosis (Lymphatic Filariasis, Typhoid, Malaria, Dengue) Drug abuse screening test

@: info@reszonics.com W: https://www.reszonics.com/

SPNL PRINT SDN BHD (TELE-PAPER SDN BHD)

CERTIFIED MEDICAL CHART PAPER Medical Chart Papers Video Printer Papers Ultrasound Gel

@: export3@medigraphpaper.com W: http://www.telepaper.com/

The INSP is one of the initiatives by MATRADE to enhance Malaysia’s position as the sourcing hub for medical devices and serves as an effective platform for exploring and expanding the businesses with partners worldwide. The meetings resulted in potential sales of US$ 20.82 million.

TUD SDN BHD

BLOOD COLLECTION TUBES

@: ong@tud.my W: http://www.tud.my/en/

TWIN CATALYST SDN BHD

ADHESIVE CONDOMS

@: admin@wondaleaf.com W: https://www.wondaleaf.com/

UWC HEALTHCARE MFG (M) SDN BHD

DISPOSABLE OXYGEN PREFILLED HUMIDIFIER

@: jason@uwcholdings.com W: http://uwchealthcare.com/

WOHLTEC MEDICAL SDN BHD

URINALYSIS EQUIPMENT AND SYSTEMS

@: info@wohltec.com W: https://www.wohltec.com/

With top-notch private hospitals, ambulatory care centres and other private healthcare facilities providing top quality, safe and effective treatments in comfortable surroundings with ease of access and affordable prices, Malaysia has certainly become the preferred destination for medical tourists seeking quality healthcare treatments abroad at competitive prices, particularly in South-East Asia.

Private healthcare facilities which became the members of MHTC are equipped to assist international patients with extensive support services, such as international liaison with patients’ primary caregivers, assistance with visa extensions for medical purposes, arranging for translators, local logistic arrangements and much more.

To date, there are 78 MHTC Partner Hospitals, 20 of which represent MHTC Elite Partners, the most premier private hospitals in Malaysia. Many of these hospitals are decorated with multiple prestigious international awards, not only for the delivery of worldclass treatments, but also for stellar healthcare services. According to MHTC, the top 5 countries of health visitors seeking healthcare in Malaysia in 2016 are Indonesia, China, India, Japan and United Kingdom.

Sources: Ministry of Health (MOH) http://www.moh.gov.my Association of Malaysian Medical Industries (AMMI) www.ammi.com.my Malaysian Rubber Export Promotion Council (MREPC) www.mrepc.com Malaysia External Trade Development Corporation (MATRADE) www.matrade.gov.my

Positioning Malaysia as the Sourcing Hub for Medical Devices

In 2017, Malaysia recorded a new high in exports of medical devices reaching US$ 4.7 billion, a growth of 24.9% compared to 2016.

For the first five months of this year, exports of medical devices grew by 10% compared to the same period last year, reaching US$ 2.14 billion.

For more information about INSP and related programmes, please contact

frankfurt@matrade.gov.my

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12/2018

around the world.

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Contact: MATRADE Frankfurt T: +49-69 247501510 | F: +49 (0) 69 247501520 @: frankfurt@matrade.gov.my Would you like to meet| W: ourwww.matrade.gov.my exhibitors at MEDICA?

Simply indicate your preferred business partner(s) in our online B2B form:

MATRADE Frankfurt | Platz der Einheit 1 | Kastor-Hochhaus, 17th Floor | 60327 Frankfurt am Main | Germany

http://mymatrade.eu/medica-b2b/ email: frankfurt@matrade.gov.my

education Prerequisites There are many ways for students from Malaysia to be admitted to a German university. The most common school degrees for this are: Diploma of the Institute Teknologi MARA or Polytecnic Direct admission to German universities of applied sciences.

SPM with STPM / A-Level / IB Direct admission to German universities and universities of applied sciences

“Land of Ideas” – Studying in Germany Guest article by m.A. Dennis Bornhof Student Advisory Service at IIK Düsseldorf Studying in Germany as a career springboard

No tuition fees

Germany is one of the most popular study countries for foreign students worldwide. The perfect blend of university quality, low costs and high quality of life make it a very attractive place. More than 350,000 foreign students are currently studying in Germany, laying the foundation for their future international careers. Germany offers a number of advantages over the classic foreign study destinations such as England, the USA, and Australia.

An important point when choosing a university location is the cost of living. Especially here Germany can score points since the first degree at stately universities is free in almost all federal states. During your studies, you should expect a total of 800 - 1000€ in living costs per month. This includes all costs such as rent, food, learning materials, semester fees, and public transport.

High reputation German universities enjoy an excellent worldwide reputation, especially in the subjects of mathematics, computer science, natural sciences and technology (MINT), which are very popular with Malaysian students. More than half of foreign students in Germany study in those fields. The close links between universities and industry/companies also ensure excellent career opportunities after graduation. Especially German medium-sized companies in the technology sector are often world market leaders in their specialization.

After studying in Germany, there are many job opportunities at home and abroad. The demographic change in Germany also contributes to the fact that more and more companies are actively seeking highly qualified foreign employees.

High quality of life Germany ranks 4th out of 188 nations in the UN Development Programme (UNDP) Quality of Life Index. During the studies, this is, of course, an important factor, in addition to the quality of education, in order to successfully complete your studies. Only those who feel comfortable in their environment can develop their full potential during their studies.

In most German cities, especially in university cities, there is also the possibility to buy Asian food and thus bring a piece of home into one’s own home.

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SPM with AUSMAT After attending a Studienkolleg and passing the Feststellungsprüfung (FSP), subject-specific access to universities and universities of applied sciences is granted The easiest way is to finish school with the STPM, the A-Level or the International Baccalaureate. If the right subjects have been chosen, the prospective students may apply for all subjects at all types of universities.

Learning German However, one of the basic requirements for admission to a German university or university of applied sciences is in most cases the passing of a recognized German

language examination (e.g. TestDaF, DSH or Telc C1 Hochschule). As a rule, knowledge of German at level C1 of the Common European Framework of Reference for Languages (CEFR) will be accepted by any university.

Passing this examination in combination with the correct school leaving certificate then enables access to the German higher education system.

University application Unfortunately, however, the German higher education system is often complicated. Early and intensive planning is therefore indispensable. Often the subjects of the school-leaving certificate have to fulfill certain minimum requirements in order to be allowed to study the desired course of studies. We strongly recommend that you seek expert support, for example from the German Academic Exchange Service (DAAD).

The Institut für Internationale Kommunikation (IIK) also supports parents and students in setting the right course for their studies in Germany. The IIK offers special full programmes which advise the students already during their graduation, check the necessary documents for the visa and university application already in Malaysia, prepare them for the language examination in intensive language courses and test training and supervise the students during the entire application phase up to enrolment.

STUDY PREPARATION PREPARATION PROGRAM PROGRAM STUDY BASICPACKAGE PACKAGE BASIC

intensive study advisory evenbefore before NN intensive study advisory even departure including check for higher departure including check for higher education entrance qualifi cation education entrance qualification health insurance NN health insurance N visa support N visa support sending the visa documents viaUPS UPS NN sending the visa documents via N pick-up at the nearest airport or train N pick-up at the nearest airport or train station station N assisstance dealing with publicauthorauthorN assisstance inin dealing with public ities etc. (e. g. registration with the city, ities etc. (e. g. registration with the city, opening of bank account, visa extension) opening of bank account, visa extension) German course: 600 hours totalinin4545min min NN German course: 600 hours total lessons and intermediate examinations lessons and intermediate examinations homework assistance NN homework assistance N personal care and optional monthlysumsumN personal care and optional monthly mary report to a parent or official bodies mary report to a parent or official bodies optimization your chancesofofobtaining obtaining NN optimization ofof your chances a place at a university in Germany a place at a university in Germany

UNIVERSITYSPECIALIZATION SPECIALIZATION UNIVERSITY

totalofofapprox. approx.50 50hours hoursofof45 45min minTestDaF TestDaFororDSH DSHtraining traininglessons lessons NNtotal N total of approx.

10 hours of 45 min individual training lessons N total of approx. 10 hours of 45 min individual training lessons examinationfee feeand andguaranteed guaranteedexam examseat seatfor forTestDaF TestDaFor orDSH DSHand andTestAS TestAS NNexamination (if necessary) (if necessary) studyapplication application(selection (selectionofofstudy studyprogram, program,document documentchecks, checks,phone phonecalls) calls) NNstudy

STUDIENKOLLEGSPECIALIZATION SPECIALIZATION STUDIENKOLLEG

totalofofapprox. approx.16 16hours hoursofof45 45min minindividual individualtraining traininglessons lessons NNtotal N range of state-run (free) Studienkollegs suited for the desiredfifield eldof ofstudy study N range of state-run (free) Studienkollegs suited for the desired N Studienkolleg application N Studienkolleg application exampreparation preparationfor forthe theStudienkolleg Studienkollegadmission admissionexam exam NNexam

PREREQUISITES PREREQUISITES

Beforethe theprogram programstarts startsyou youmust musthave havereceived received“study “studyadvisory advisoryininyour yourhome home NNBefore country” and meet the appropriate requirements for studying in Germany country” and meet the appropriate requirements for studying in Germany NTheprogram programcan canbe beshortened shortenedororextended extendedby byup uptoto66months, months,depending dependingon on NThe higher or lower level language skills The price will increase or reduce accordingly higher or lower level language skills The price will increase or reduce accordingly Nbeginseach eachmonth monthfrom fromJanuary JanuarytotoMarch MarchororAugust AugusttotoOctober October(depending (dependingon on Nbegins starting study in the winter or summer semester) and German language skills starting study in the winter or summer semester) and German language skills

www.malaysia-insights.de 12/2018 21 Foradditional additionalinformation information&&prices pricesplease pleasecontact contactus usat atstudium@iik-deutschland.de studium@iik-deutschland.de For

education normally takes 800-1000 lessons of German as a foreign language up to level C1. There also English-language courses of study in Germany. However, basic German language skills are usually required too and the choice is still mostly limited to master studies. Good command of German enhances your job opportunities dramatically. After your studies in Germany you have two years to study in Germany.

Choosing the right fields The choice of the right course of study is one of the most important prerequisites and should be made as early as possible. It depends, for example, on which combination of subjects you have to choose for the A-Levels. Malaysian students should therefore already determine a rough direction for their later studies after the SPM. For example, whether it should be a technical or a social science field of study. After this choice has been made, the corresponding subjects must be chosen in the secondary school leaving certificate. The IIK will be happy to advise you in this phase to ensure a smooth process. Also our partners in Malaysia like the German Malaysian Institute, Intec Education College, Riam Institute of Technology or our local partner agencies are happy to advise you and offer suitable programs, which are especially designed for the needs of a university career in Germany.

After finishing secondary school, the focus should be on good preparation for the required German exams. This

Understanding Understanding

THE THE WORLD WORLD FACTS&&FIGURES FIGURES FACTS

REVENUE REVENUE 6,7Mio Mio(2017) (2017) 6,7 incl.IIK IIKFirmenservice FirmenserviceGmbH GmbH incl.

As you can see, studying in Germany offers a wide variety of opportunities and career step stones. However, as for all studies abroad a long-term planning, experienced partners and a big eager to learn are indispensable for success.

Introducing the IIK as educational partner for Malaysian students The „Institut für Internationale Kommunikation e.V.“ (IIK) located in Düsseldorf and Berlin is a successful Germany-wide educational institution at the crossroads between higher education, applied studies, and professional in-company training. As a non-profit spin-off of Düsseldorf University, it is recognized worldwide for its professionalism in conducting international programs, where it largely benefits from its network of universities, academic colleagues and alumni all over the world (about 50.000 in 25 years).

For many years now, the IIK has been the partner of several Institutions of higher education in Malaysia like German Malaysia Institute (GMI), Intec Education College and Riam Institute of Technology. Those institutes

Adam Sanaf is a Malaysian student enrolled at the University of Applied Sciences (Hochschule Düsseldorf). He is studying product develepment & production in the 7th Semester. Prior to this, the GMI graduate visited IIK Düsseldorf to enhance his German language skills. MALAYSIA INSIGHTS asked him about his experiences as a student in Germany.

What are your tips for students who are considering studying in Germany?

You have to adjust your mindset to the way the Germans think because they have the right mindset when tackling a task which also applies towards your studies.

How well did the language course prepare you for your studies?

I would say that the language course is the most important part when considering to study abroad in Germany. IIK has prepared me well enough for me to enter my university.

What do you like most about studying in Germany?

The university system does not put too much pressure on the students. It also provides a calm and peaceful environment for students.

Where do you see yourself in 5 years time?

Hopefully, in five years I will already be working and preferably here in Germany. I would also to like bring back the knowledge gained in Germany to Malaysia and share it with my fellow countrymen.

prepare the Malaysian students with specialized A-Level programs for their further studies in Germany. For our partners, IIK organizes tailor-made programs including language test preparations, accommodations, and full assistance during the university application process.

During the last years, more than 150 Malaysian students found their way to universities all over Germany through these cooperations.

The IIK also partners with several agents and language schools across the country to offer our services to individual parents and students. Furthermore, the IIK works closely together with Malaysian sponsorship Donors like MARA, JPA, and YTN to support their scholars during the programs at IIK. IIK‘s activities also include running one of the country‘s largest computer-based testing centers with a focus on foreign language testing (e.g. TOEFL, TOEIC, GMAT, GRE). Intensive management and communication training are also important elements of IIK‘s course program, equipping students and professionals with key qualifications and the skills needed to succeed in their job.

IIK Firmenservice GmbH, a 100% subsidiary of the IIK e.V., offers language, communication, and management training tailored to the needs of the respective business as well as text and online services for companies., and TestDaF).

As a non-profit institution (e.V.), IIK works closely together with a long list of universities and institutions to promote internationalization and, with its independent financial means, supports various projects in this field, mainly: • International conferences and projects • Grants for students and teachers from Germany and abroad • Websites dedicated to the teaching of foreign languages (esp. German) • Awards and prizes For additional information please feel free to contact the IIK at any time.

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EMPLOYEES EMPLOYEES 54permanent permanent 54 115self-employed self-employed 115 SERVICEAND ANDOFFERS OFFERS SERVICE 6.123participants participants 6.123 5.073external externalexaminees examinees 5.073 832courses coursesand andexams exams 832 9.325course coursebookings bookings 9.325 4.164accommodation accommodationbookings bookings 4.164 WEBSITES WEBSITES 4.150.883visits visits 4.150.883 www.studyabroad-germany.de www.studyabroad-germany.de www.iik-duesseldorf.de www.iik-duesseldorf.de www.iik-berlinerid.de www.iik-berlinerid.de www.deutsch-als-fremdsprache.de www.deutsch-als-fremdsprache.de www.wirtschaftsdeutsch.de www.wirtschaftsdeutsch.de CONTACTDETAILS DETAILS CONTACT Institutfür fürInternationale Internationale Institut Kommunikatione.V. e.V. Kommunikation Eulerstr.50 50 Eulerstr.

40477Düsseldorf Düsseldorf 40477 Tel.:+49 +49211 21156 56622-0 622-0 Tel.: info@iik-duesseldorf.de info@iik-duesseldorf.de IIKberlinerID berlinerID IIK OudenarderStr. Str.16 16 Oudenarder 13347Berlin Berlin 13347 Tel.:+49 +4930 3046 4630 3039 3959 59 Tel.: info@iik-berlinerid.de info@iik-berlinerid.de CHAIRMANSHIP CHAIRMANSHIP Prof.Dr. Dr.Helmut HelmutBrall-Tuchel Brall-Tuchel(President) (President) Prof.

MANAGINGDIRECTOR DIRECTORE.V. E.V.&&GMBH GMBH MANAGING Dr.Matthias MatthiasJung Jung(Chairman) (Chairman) Dr.

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23

MALAYSIA INSIGHTS #6, Mar 2016

MALAYSIA INSIGHTS #1, Nov 2014 Jazz in Penang | World Heritage Malacca | Miss Malaysia 2014 | Economy Still Booming | Nicol David | Shoe Industry Steps Up | GMRT | Date With Chef Adu | Medical Devices From Malaysia | Merdeka

Pangkor Laut Resort | Hop on Hop off KL | KL at your Doorsteps | George Town Festival | Jazz by the Beach | Brief History of Kota Kinabalu | Save the Sea Turtles! | MALPROC — Gateway to Europe | Malaysia at a Glance

MALAYSIA INSIGHTS #2, Feb 2015

MALAYSIA INSIGHTS #7, Jul 2016

Logistics Hub Malaysia | Directory of Ports | Malaysian-German Society | Honorary Consul General Dr. Helmut Baur | Sabah’s Cultural Heritage | Mühlbauer in Malacca | Helipad Lounge in KL | ASEAN Economic Community | OAV

Malaysia at the ITB | Interview with Malaysia’s Minister of Tourism and Culture | Malaysia at GDS | Art of the Nyonyas | MISF 2016 | Visit to the Aquaria KLCC | Focus on ASEAN | African Students in Malaysia | Preserving Sabah’s History | Bridging Cultures | The Hague’s Annual Food Event

MALAYSIA INSIGHTS #3, Jul 2015

MALAYSIA INSIGHTS #8, Jul 2017

Murals, Museums & Makan | 3rd GMRT meeting in Vienna | Farewell to KL | History Of The Malaysian Flag | Hop On Hop Off KL

Welcome to Johor! |Beautiful Islands of

MALAYSIA INSIGHTS #4, Oct 2015

MALAYSIA INSIGHTS #9, Oct 2017

Malaysia Day Celebration | Economy Day Malaysia | Malaysia’s GST | F&B Sector Captures International Markets | A Taste of Penang | Hipster Food For The Soul | Nine Emperor Gods Festival | Tropical Temptations | The Durian – Malaysia’s “King of Fruits”

Time Out on Pulau Tinggi | Goethe Institute

MALAYSIA INSIGHTS #5, Nov 2015

MALAYSIA INSIGHTS #10, Mar 2018

Johor | Shipwrecks Off Lebuan | Metrochannel Malaysia | 100 Years Ago: Missionary Work in Malaysia | Musical Heritage of Penang | Carl Duisburg Centren | ASEAN Investment Forum | New Opportunities | ANUGA 2017

Malaysia | Malaysia’s best Beef Renadang | ANUGA 2017 |

New Direct Flights to Malaysia | Linguists Discover Previously Unknown Language | Malaysia at Hannover Messe | Economic Ties Between Malaysia and Europe | Travelling in Malaysia | Best Of Peninsular Malaysia | A Trip to Borneo | Seafood from Melaka

Interview with the Consul General of Malaysia | Malaysia At The Expo 2015 | Rubber – A Vital Raw Material | MCD: ASEAN Evening In Frankfurt | Frankfurt Book Fair | Study On Higher Education in Malaysia | DAAD Award For Malaysian Student | Exploring The Beauty Of Malaysia | Malaysia At ANUGA 2015 | More Than Just Gloves MALAYSIA INSIGHTS YEARBOOK 2017 Greeting from the Malaysian Ambassador to Germany and from the German Ambassador to Malaysia | Birth of a Nation | Back to Nature - Interview with Malaysia’s Minister of Tourism and Culture | Jugendorchester Havixbeck in Malaysia | Export to Germany at All Time High | Studying in Germany | Dual Vocational Training In Malaysia | Malaysian Communities in Germany, Switzerland & Austria

MALAYSIA INSIGHTS #11, Apr 2018 11

april 2018 #

IN THIS ISSUE:

Malaysia’s M&E Industry – Backbone of National Growth

Malaysia 4.0

– The Digital Nation

A Taste of Malaysia – Ayam Percik a la Kelantan

Malaysia 4.0 - The Digital Nation | Machinery & Equipment - Backbone of National Growth | Malaysia at Hannover Messe | Ayam Percik a la Kelantan | Delightfully Different: Hotel Recommendations

Previous issues of MALAYSIA INSIGHTS can be read and downloaded here: http://www.malaysia-insights.com/ online-magazinedownload/ Or order your free print copy here: editor@malaysia-insights.de