Necessary changes in attitude •
Need to understand and support the relational as well as the transactional aspects of collaboration between universities and business
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Need to build trust and mutual understanding (this takes time!)
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The capacity and capability of businesses to interact with universities is just as important as the willingness and ability of universities to work with business
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Need for universities to work with SMEs (and, indeed, with micro-enterprises) as well as with large companies; these relationships need different modalities of partnership and collaboration.