Creating a Successful
WEBSITE By Charles S. Donnavan
We’ve entered 2024, and if your business doesn’t have a website already, it’s way past time for you to get one up and running. And for those who do have one – which is the majority of BCA’s membership – it’s still important to update the site and ensure you are presenting your business in the best way possible.
When building a website for billiard retailers and manufacturers, the key is to create a seamless and engaging user experience. Prioritizing easy navigation and a clean layout helps visitors find products without confusion.
After all, a website is a billiard business’ 24 /7 shop front. It brings you out to a wider audience than any physical store can do and helps introduce visitors to your business and the products/services that you offer. It is the best form of lead generation.
Before creating a new website for your billiard business, the first step is to work out the why – are you looking to offer a simple brochure website to showcase your business or is it a full ecommerce website selling directly to consumers or businesses?
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GETTING STARTED
Once you work out the “why,” then it’s time to turn your attention to the “who?” “Who is your target audience? What are they looking for from your business?” says Andrew Spiers, founder and owner of Lens Digital, which helps businesses with their websites. “The next part is the ‘what.’ What is it that your business is offering to your prospective clients?” Leslie Gilmour, founder and CEO of BeFound, a digital marketing agency, notes an initial step for creating any kind of website – including the ones tailored to billiard enthusiasts – should
