• Community Events, Sponsorships, and Partnerships
• Resonating with the Next Generation: Laws of Life Essay Contest
• Scam Prevention Initiatives
• Community Alerts & Collaborative Efforts
• Educational Presentations
• Disaster Response and Rebuilding Support
• Social Media Outreach
Connecting with Businesses and Non-Profits (Customers)
• A Unique Approach to Onboarding and Retention
• Spotlighted Initiative: Reputation Management
• Dispute Resolution Services
• Charity Reviews and Accountability
• Leveraging the BBB Seal
• Celebrating Business Excellence
• Students of Integrity Program
• Celebrating Achievements and Milestones
• Monthly Newsletter and Event Emails
• The Beacon Magazine and Annual Report
• Webinars and Business Presentations
• Unique Co-op Marketing Opportunities
• Accredited Business Showcase and Open Houses
Regulatory Agencies/Trade Group
Key Partnerships and Collaborations
Connecting with the Media
• Media Mornings
• Standing Interviews
Internal Connections
Team Building and Employee Engagement
• Volunteer Events
• Training Sessions
• Recognition Programs
• Team Building Activities
• Employee Wellness Programs
• Feedback and Communication Channels
Conclusion
Supporting Documentation
•Business Reputation Management Handout
•Fall 2023 Beacon
•Columbus CEO Insert on 2023 Toast to Trusted Leaders
•Special Edition Beacon on 2023 Toast to Trusted Leaders
•2023 Annual Report
•2024 Laws of Life Program
Introduction
Better Business Bureau (BBB) of Central Ohio is more than just an organization; it’s the cornerstone of a community built on Trust. Our mission is to foster genuine connections and support among businesses and consumers across our vibrant 21-county service area. This past year has been a testament to our dedication, as we’ve worked tirelessly to engage with and uplift consumers, businesses, nonprofits, community partners, employees, and board members.
Our relationships are the lifeblood of our community, making us a Trusted ally and advocate. We’ve embraced a dynamic and multifaceted approach, harnessing the power of traditional media, social media, email, and face-to-face interactions to weave a strong fabric of Trust. This submission is a celebration of our collective efforts and the impact we’ve made together. Join us as we share the stories, achievements, and heartfelt moments that define our journey.
BBB of Central Ohio Team
Connecting with Consumers (Users)
BBB of Central Ohio prides itself on connecting with consumers, offering a variety of programs and initiatives designed to reach them effectively - where they are at - to build Trust.
Community Presentations
Our educational presentations are the heartbeat of our consumer outreach, and this year, they’ve been nothing short of transformative. We’ve crisscrossed our 21-county service area, intentionally seeking to serve our more remote locations while expanding our demographic focus - delivering dynamic and impactful presentations to thousands of individuals. From scam prevention to financial fraud, we’ve empowered our community with the knowledge and tools they need to stay safe and informed. We’ve also empowered our employees to represent our Bureau and be welcomed, personal faces within our community.
Highlights include, but are not limited to:
• Chilling Lessons to Protect Your Home and Wallet: At the Central Ohio Fall and Spring Home Shows, Lee Anne Lanigan, Director of Investigations, captivated audiences with crucial information on how to unmask home repair scams. Her insights helped homeowners recognize the red flags of fraudulent contractors and protect their hard-earned money, ensuring that their homes remain sanctuaries of safety and comfort. During these extended expos, we also hosted a booth encouraging consumers to look up potential businesses on the BBB.org website and handed out a custom-crafted checklist highlighting Tips for Hiring a Contractor.
• Fighting Financial Fraud: At SourcePoint, a community organization for seniors 55+, Lee Anne shared essential tips on safeguarding against financial fraud. Her advice was particularly poignant for the senior community, offering them practical steps to protect their finances and maintain their independence.
• I Know I Can: In her impactful presentation for the “I Know I Can” non-profit central Ohio career program, Jessica Hamlin, Director of Communications, equipped students with the knowledge to identify and avoid employment scams. She highlighted common tactics used by scammers to target young job seekers and provided practical tips for verifying job offers and employers. This session not only protected students from potential fraud but also empowered them to enter the workforce with confidence and awareness, laying a foundation of Trust in their future careers.
• Scam Prevention & Financial Awareness / FINRA FFF Presentations: Jessica’s workshop for members of Accredited Business TrueCore Federal Credit Union and other community entities combined scam prevention tactics with financial literacy education. By equipping attendees with the tools to recognize and avoid scams, this presentation not only protected their finances but also reinforced their confidence in making informed financial decisions.
• Empowering Young Women: Ali Bahns, Director of Regional Marketing & Promotions, delivered an inspiring and empowering presentation to the ROX (Ruling Our eXperiences) group of girls at Logan Hocking Middle School. Her session focused on building confidence, leadership skills, and self-awareness among young women. By addressing topics such as overcoming challenges, recognizing their own strengths, and setting ambitious goals, Ali provided these students with valuable tools and insights to help them navigate their academic and personal lives with confidence and resilience. This presentation not only encouraged the girls to believe in their potential but also reinforced the importance of supporting and uplifting the next generation of female leaders.
Each presentation is a beacon of Trust, shining brightly in our community and ensuring that our neighbors are equipped to face the challenges of today’s marketplace. Through these efforts, we’ve not only educated but also built lasting bonds of Trust and confidence.
Total Presentations: 15
Total Attendees: 1134
Community Events, Sponsorships, and Partnerships
We actively participate in community events to engage directly with consumers, exemplifying our commitment to community engagement and consumer education. By interacting with consumers and providing real-time assistance and educational materials, we foster Trust and strengthen our community ties while presenting a current and involved image of BBB. Each event is a vital opportunity for us to make meaningful connections, educate our community, and build a foundation of Trust that supports and celebrates local businesses and residents alike.
Through our active involvement in these events, we continually strive to create a safer, more informed, and engaged community. Our participation goes beyond mere appearances; it demonstrates our dedication to enhancing consumer awareness and promoting ethical business practices. By being present and proactive, we ensure that our community remains well-informed and protected, reinforcing our role as a trusted and integral part of the community fabric.
Women’s Leadership Conference: We proudly support and sponsor the annual Women’s Leadership Conference led by Accredited Business Brady Ware, the National Association of Women Business Owners (NAWBO), and the Women’s Small Business Accelerator (WSBA). This event is dedicated to empowering women in business through inspirational talks, workshops, and networking opportunities. Our sponsorship underscores our commitment to fostering leadership, diversity, and ethical practices while providing a platform for female leaders to share their experiences, gain valuable insights, and build connections that drive professional growth and community impact.
Central Ohio Spring and Fall Home Shows: At these events, we set up informative booths where we distributed educational materials on scam prevention, Tips for Hiring a Contractor, and how to become Accredited while demonstrating how to check local businesses for Accreditation and reviews before engagement through BBB.org. Our presence helped homeowners make informed decisions, protecting their investments and peace of mind.
Shred It Events: Partnering with SourcePoint, True-Core Federal Credit Union, and the Worthington Chamber of Commerce, our BBB has been able to emphasize the importance of personal information protection at 13+ shred events while interacting with key demographics and communities. BBB is able to reach more than 500 vehicles at each shred effort, distributing Scam Tracker pamphlets, branded merchandise, and other targeted messaging.
Grove City Arts in the Alley Parade: Our participation in this vibrant community event allowed us to connect with families and individuals, sharing insights on maintaining Trust in the marketplace and ways to recognize and avoid scams. This engagement helps build a safer and more informed community.
DSCC-MWR Veterans’ Information Fair: We proudly participated in the DSCC-MWR Veterans’ Information Fair on November 15, 2023, at the Defense Supply Center Columbus, dedicated to providing veterans with essential resources and support. As part of our commitment to the veteran community, we offered information on scam prevention, consumer protection, and BBB Accreditation benefits. Engaging directly with veterans, we provided practical tips on avoiding scams and accessing reputable rebuilding resources, crucial after severe storms and tornadoes. This event highlighted our dedication to enhancing the well-being of veterans and reinforcing Trust and integrity in consumer interactions.
Pickerington
Chamber’s
Downsizing
&
Senior Care
Expo: We were excited to participate in the Pickerington Chamber’s Downsizing & Senior Care Expo in March 2024. Designed to provide seniors and caregivers with valuable resources on downsizing, senior care options, and wellness, the expo featured more than 45 vendors, a chair beachvolleyball tournament, and educational sessions. At our table, we offered information on scam prevention, consumer protection, and BBB Accreditation benefits, reinforcing our commitment to supporting the senior community in making informed decisions and navigating potential scams. BBB was a featured presenter sharing the latest Scam Tracker Risk Report Results targeting seniors.
Columbus Young Professionals’ (CYP) Next Up Columbus, Festival for Good, Taste of Columbus, & Wonderful Workplaces: We proudly participated in the Next Up Columbus Awards and Summer Celebration, which honors emerging leaders making significant positive impacts in our community. This event, hosted by the Columbus Young Professionals Club, showcased the talents and achievements of the next generation of leaders, reinforcing our dedication to supporting young professionals and fostering a culture of Trust and excellence among emerging leaders.
Partnering with the Columbus Young Professionals Club for the Festival for Good, helped us target consumers and resonate with central Ohio’s young professional demographic as we distributed educational materials and supplied/printed the event’s materials. This collaboration highlighted our commitment to supporting local initiatives that promote social good and community engagement. BBB also sponsored and supplied materials for Taste of Columbus, a much anticipated exploration of our community’s local food culture.
Sponsoring the Wonderful Workplaces event celebrated the best workplaces for young professionals in central Ohio. Our involvement underscores our commitment to recognizing and promoting environments that foster growth, inclusivity, and community impact. Cassy Patterson, Program and Events Manager, served on the selection committee, further highlighting our active role in these important community initiatives
Cbus Community’s Choice Awards: Created and hosted by USAToday Network Ventures and The Columbus Dispatch, this event honors the best in the local business community. Our participation, including offering opening remarks emphasizing the Importance of Trust, helps amplify the recognition of businesses that exemplify ethical practices and contribute to the community’s well-being.
“Don’t be Blinded by Scams!”
Kool 101’s Eclipse Glasses Distribution & Official Soundtrack Sponsorship: During the solar eclipse, we partnered with Kool 101, a regional radio station, to provide a fun celestial-themed soundtrack, enhancing the experience for listeners while sharing information about our BBB, thereby engaging the community in a unique and educational manner. Prior to the eclipse, we collaborated to distribute 300 pairs of solar glasses in a whistle-stop tour among local Accredited Businesses located in our outlying counties encouraging consumers to [sic] “Don’t be Blinded by Scams!”
Small Biz Cares Toy Drive: Our partnership in this initiative demonstrated our commitment to supporting underprivileged children and families during the holiday season. By promoting and participating in the toy drive, we helped bring joy to many and reinforced the importance of community support and generosity.
Community Events Participated: 95 Estimated Attendees Reached: 30737
Resonating with the Next Generation: Laws of Life Essay Contest
The Laws of Life Essay Contest, spearheaded by the BBB Center for Character Ethics, is a characterbuilding initiative aimed at middle and high school students. This annual contest challenges students to reflect on important values and write essays based on their personal experiences and ethical beliefs. The goal is to foster a deeper understanding of core values such as integrity, respect, and perseverance among the next generation.
At BBB of Central Ohio, we are proud to host and celebrate this contest, which not only encourages young people to think critically about their values but, most importantly, provides them with a platform to share their stories. During our annual in-person celebration, we honor the contest winners and their academic mentors, highlighting their insightful reflections and rewarding their efforts. This event is a powerful way to connect with young individuals, resonate with their experiences, and inspire them to uphold strong ethical standards in their lives. By engaging with students through the Laws of Life Essay Contest, we reinforce our commitment to character education and help build a foundation of Trust and integrity within the community.
Final Laws of Life Essays Submitted: 92 Students Submitting for Essay/Cover Contest: 1,903 Laws of Life Student Winners: 16 Dollars Awarded: $2,900
Scam Prevention Initiatives
Our efforts to prevent scams include partnerships with local law enforcement and community organizations. Initiatives like Shred It days and the Solar Eclipse Education program help consumers stay vigilant and informed. By distributing Scam Tracker handouts and BBB branded items, we provide practical tools for scam prevention and enhance community Trust.
One of our significant achievements in 2024 was obtaining Scam Survivor Day Proclamations. We successfully petitioned for May 9th to be recognized as National Scam Survivor Day at the state level, receiving official proclamations from both Ohio Attorney General Dave Yost and Governor Mike DeWine. This recognition underscores our leadership in consumer protection and highlights our ongoing efforts to educate the public about scams and fraud prevention.
Disaster Response and Rebuilding Support: Following severe storms and tornadoes, we partnered with local chambers of commerce to act as a hub directing victims to BBB for securing reputable rebuilding resources and businesses. We provided critical information and distributed Tips for Hiring a Contractors, a practical application checklist, to as many people in need as possible, ensuring that they could rebuild safely and avoid fraudulent contractors.
Shred It Days: Partnering with the Thrive After 55, Worthington Area Chamber of Commerce, businesses like Royal Document Destruction, and AAA, we promote personal information protection. These events provide secure document shredding services to prevent identity theft. Attendees receive Scam Tracker handouts and other BBB branded items, offering practical tools for scam prevention and enhancing community Trust.
Community Alerts & Collaborative Efforts: We issue timely community alerts about emerging scams through social media, newsletters, and local media outlets. We work closely with local law enforcement and other agencies to address scam reports and provide community support. This collaboration ensures a comprehensive approach to scam prevention and consumer protection. One notable collaboration was triggered when a local Police Department requested help in spreading information about a scammer posing as Dublin Police Dispatch threatening citizens.
Educational Presentations: Our team conducts various presentations across our service area to educate the public about scam prevention. For instance, Lee Anne’s presentations at the Central Ohio Home Shows focused on unmasking home repair scams, while Jessica’s presentations at Accredited Business TrueCore Federal Credit Union, Senior Expos, and local libraries covered financial fraud and scam prevention strategies.
Disaster Response and Rebuilding Support: Following severe storms and tornadoes, we partnered with local chambers of commerce to act as a hub for reputable rebuilding resources and businesses. We provided critical information leveraging BBB’s Natural Disaster hub and distributed tips for hiring contractors to as many people in need as possible, ensuring that they could rebuild safely and avoid fraudulent contractors.
Festival & Expo Participation: At events like the Festival For Good, Senior Expo, and the Columbus Volunteer Expo hosted by Small Biz Cares, we set up booths to distribute educational materials and offer real-time assistance on scam prevention. These engagements allow us to reach a diverse audience and reinforce the importance of staying vigilant against scams. Collaborative Efforts: We work closely with local law enforcement and other agencies to address scam reports and provide community support. This collaboration ensures a comprehensive approach to scam prevention and consumer protection.
Social Media Outreach
Mid Summer 2023, we revamped our social media strategy to engage more deeply with consumers and more directly offer value to our Accredited Businesses. Our targeted use of platforms like Facebook and Instagram has led to increases in brand visibility and engagement through organic and paid reach. By tailoring our content to what resonates most with our audience, we have enhanced our profile as a trusted community resource. BBB of Central Ohio focuses 4-5 posts weekly across Facebook, Instagram, LinkedIn, and Google.
Key Strategies and Impact:
• Tailored Content: By analyzing audience preferences and behaviors, we crafted content that resonates most with our followers. This includes educational posts on scam prevention, tips for hiring reputable contractors, and community alerts about emerging scams. Our posts also highlight success stories from our Accredited Businesses, reinforcing positive community relations and Trust.
• Organic Reach: We focused on creating high-quality, shareable content that naturally boosts engagement. This includes infographics, videos, consumer-use based information coming from Accredited Business subject matter experts, and testimonials that provide valuable information and foster community interaction. For example, our series of posts on protecting yourself from home repair scams following severe weather received widespread engagement, helping to educate and protect our community.
• Paid Campaigns: To extend our reach, we invested in targeted advertising campaigns on Facebook, Instagram and LinkedIn. These campaigns were designed to raise awareness about specific initiatives such as our Spark and Torch call for entries. The targeted ads reached thousands of consumers, driving higher engagement and participation in our events.
• Community Interaction: We actively engage with our followers by responding to comments, addressing concerns, and providing timely updates on relevant issues. This two-way communication has built a sense of community and Trust, positioning BBB of Central Ohio as a reliable source of information and support.
• Collaborative Efforts: Partnering with local community organizations has expanded our reach. Collaborations with groups like Small Biz Cares, Women’s Leadership Conference and participation in events such as the Columbus Young Professionals Festival for Good have amplified our message and brought in new followers who are interested in community and business integrity.
• Real-Time Alerts: Our social media channels serve as a vital tool for issuing real-time alerts about emerging scams. This proactive approach ensures that our community stays informed and can take immediate action to protect themselves. For instance, during the post-storm/tornado recovery period, we quickly disseminated information on avoiding fraudulent contractors, reaching thousands of affected residents.
Facebook:
• Facebook Followers: 16,000
• Facebook Reach: 1,127,590
• Facebook Link Clicks: 2,400
• Facebook Content Interactions: 2,100
• Total posts Facebook: 446
Instagram:
• Instagram Followers: 966
• Instagram Reach: 75,500
• Instagram Link Clicks: 222
• Instagram Content Interactions: 879
• Total posts Instagram (approximate): 340
LinkedIn: (Data for 7/30/2023 - 7/28/2024)
• LinkedIn Followers: 796
• LinkedIn Reach:14,507
• LinkedIn Link Clicks: 1,397
• LinkedIn Impressions: 29,997
• LinkedIn Reactions: 646
• LinkedIn Comments: 34
• Total posts LinkedIn: 320
Total Reach Across Platforms: 1,217,597
Total Posts:1,106
Connecting with Businesses and Nonprofits (Customers)
Our relationship with BBB Accredited Businesses and nonprofits is central to our mission. We support and celebrate them through various initiatives designed to foster Trust and promote ethical business practices.
• Westerville Chamber of Commerce Minority Business Expo: BBB was proud to sponsor and host a table at the Westerville Chamber of Commerce Minority Business Expo, an event dedicated to fostering an inclusive business environment and supporting diverse entrepreneurs. This expo, organized by the Westerville Chamber’s Business Inclusion & Opportunity Council, aims to advance and support diverse business owners and professionals by promoting inclusivity and building productive business relationships.
At the expo, we provided attendees with valuable resources on scam prevention, business ethics, and the benefits of BBB Accreditation. Our presence reinforced our commitment to supporting minority-owned businesses and fostering a community where all businesses can thrive. By sponsoring this event, we demonstrated our dedication to promoting diversity, equity, and inclusion within the business community, helping to build a stronger and more resilient local economy
• Thrive! Chillicothe: Stephanie Evans’ engaging presentation on reputation management provided local businesses with strategies to build and maintain a positive public image. This session was invaluable for business owners looking to enhance their credibility and attract more customers, fostering a stronger local economy.
• Branding & Reputation Awareness: Ali Bahns’ session at the Women in Business Lunch & Learn hosted by the Hocking Hills Chamber focused on the importance of branding and maintaining a stellar reputation. This presentation empowered female entrepreneurs to leverage their brand identity, build Trust, and drive business growth.
• Advancing Business Performance through Marketplace Trust: Judy Dollison’s inspiring presentation at the Reynoldsburg Chamber of Commerce highlighted the critical role of Trust in business success. She shared best practices for fostering Trust with customers and partners, helping businesses enhance their performance and market standing.
• Partnership with Small Biz Cares: Through this collaboration, we participate in ‘give back’ initiatives such as the Small Biz Toy Drive event, which supports the Salvation Army. Additionally, we engage in the Columbus Volunteer Expo, where we provide valuable resources and scam prevention information to the community and support the newly created community Pickleball Challenge. By aligning our efforts with Small Biz Cares, we not only enhance our outreach and impact but also strengthen the bonds within our Accredited Businesses and the broader local business community.
• Charity/NonProfit Service Partnerships: BBB supports community non-profits not only through donation of time and talent, but also of its resources. Our office provided printing services for: six (6) community partners representing 34 jobs totaling 12,705 documents provided.
Business Events Attended : 55
A Unique Approach to Onboarding and Retention
At BBB of Central Ohio, we distinguish ourselves by conducting regular onboarding and retention visits to ensure new Accredited Businesses are fully integrated and engaged with BBB resources. This proactive approach, unique within the BBB environment, involves dedicated consultants who maintain close relationships with our Accredited Businesses.
Jeanne Rucker, Business & Community Engagement Specialist, plays a pivotal role in this initiative through new business outreach by explaining the myriad of benefits of Accreditation, and familiarizing them with essential tools such as the Business Profile (BP), Review Solutions App, and Customer Complaint Experience (CCE). Her hands-on approach ensures that new businesses are not just listed but are actively utilizing the resources and support available to them, leading to stronger long-term retention. Jeanne’s outreach at one month, follow-up at six months, and one-year touchbase helps to review progress, while introducing additional opportunities for engagement - reinforcing the value of their BBB Accreditation.
Complementing these efforts, we host monthly Advantages of Accreditation in-person events where businesses can learn more about maximizing their BBB membership. Stephanie Evans, Operations Consultant, further supports these initiatives by providing specialized guidance on reputation management, sharing best practices for managing reviews and complaints effectively. This continuous support fosters a deeper relationship based on Trust and mutual success, ensuring that Accredited Businesses thrive and maintain high standards of integrity and excellence. By having dedicated positions focused on onboarding and retention and offering regular educational events, BBB of Central Ohio creates a supportive environment that helps businesses succeed and uphold the BBB’s commitment to integrity.
Businesses Outreach
Spotlighted Initiative: Reputation Management
As part of our commitment to supporting Accredited Businesses, BBB of Central Ohio developed a comprehensive guide for reputation management. This initiative is designed to help businesses manage their online reputation effectively and uphold the highest standards of integrity and responsiveness. The guide provides clear, actionable steps for addressing both positive and negative feedback, emphasizing the importance of maintaining professionalism and fostering Trust in all communications.
Stephanie Evans, our Operations Consultant, has been instrumental in utilizing this guide to assist enterprise Accredited Businesses. By offering strategies for engaging with customers and resolving issues, the guide helps businesses enhance their reputation and customer relations. This resource has become a valuable tool, empowering businesses to navigate their online interactions with confidence. It underscores our dedication to providing practical, impactful support to our Accredited Businesses, ensuring they are well-equipped to build and maintain Trust within the community. This spotlighted initiative exemplifies our proactive approach to business support and our commitment to excellence, making it a standout feature in our Mott Award submission.
Total Business Profile Inquiries: 2,381,104
AB Profile Inquiries: 1,115,184
Customer Reviews Submitted: 16,985
Customer Reviews Published: 9,103
Dispute Resolution Services
At BBB of Central Ohio, our dispute resolution services are a cornerstone of our commitment to consumer protection and maintaining high business standards. We provide a reliable and impartial platform for resolving conflicts between consumers and businesses, ensuring that disputes are handled efficiently and fairly.
In the past year (July 2023-July 2024), we successfully mediated 17 disputes and offered 27 arbitrations. We received 12,041 complaints and resolved 10,551 representing a resolution rate of 88%! Our team of trained mediators and arbitrators works diligently to facilitate constructive dialogue and mutually beneficial outcomes. This process not only helps restore consumer confidence but also supports businesses in upholding their reputations and operational integrity.
Our dispute resolution services are complemented by educational resources and support, guiding businesses on best practices for preventing disputes and enhancing customer satisfaction.
Charity Reviews and Accountability
At BBB of Central Ohio, our charity review process ensures that local charities adhere to the highest standards of transparency, accountability, and ethical practices. This helps donors make informed decisions and trust that their contributions are used effectively.
In the past year (July 2023 - July 2024), we reviewed 40 charities, ensuring they meet our comprehensive 20 Standards for Charity Accountability. Our evaluations cover governance, financial health, effectiveness, and fundraising practices. This diligent process builds Trust among donors and supports charities in enhancing their operations and credibility.
BBB Accredited Charities: 59
BBB Accredited Charity Seal Holders: 33 # AB’s displaying the Seal at H&G Events: 233
Promoting the BBB Seal at Events
Our Bureau provides BBB Seal signs for Accredited Businesses to display, highlighting their commitment to Trust and ethical practices at events we sponsor. This initiative not only boosts the visibility of our Accredited Businesses but also educates attending consumers on the importance of looking for the BBB Seal. By teaching consumers to recognize and seek out the BBB Seal, we reinforce the value of Accreditation and help them make informed decisions when choosing businesses to trust. This intentional promotion of the BBB Seal strengthens consumer confidence and reinforces the concept of Looking for the Sign of a Better Business.
Celebrating Business Excellence with Toast to Trusted Leaders: Spark Awards and Torch Awards for Ethics
Our annual awards program, held at the historic Bluestone in Columbus, recognizes businesses exemplifying Trust, community dedication, and ethical behavior. The Bluestone, a restored waymarker venue originally erected in 1898, provides a prestigious and memorable setting for this celebration, highlighting the timeless values of integrity and excellence. The Spark Awards and Torch Award for Ethics celebrate not only the ingenuity, longevity, and achievements of businesses but also significant milestones and contributions to the community.
Businesses that walk in Trust become waymarkers in their own right, setting standards, inspiring others, and leading in ethical behavior and community engagement. For nominated, finalist, and winning businesses, these events provide invaluable opportunities for public recognition, media coverage, and networking, enhancing their reputations and fostering consumer Trust. This recognition helps businesses differentiate themselves in the marketplace, attract new customers, and strengthen existing relationships, ultimately benefiting the entire community.
Students of Integrity Program
Our BBB’s Students of Integrity program recognizes high school students who demonstrate exceptional integrity and ethical behavior in their academic and personal lives. Students apply by submitting essays on their understanding and application of integrity, which are reviewed by a panel of judges. Winners are selected for their commitment to ethics, leadership, and community involvement and are also honored during the Toast to Trusted Leaders annual gala. Celebrating these young leaders alongside esteemed businesses highlights the importance of integrity at all levels, encouraging emulation and setting a standard. Winners receive scholarships to support their higher education goals, furthering their academic and ethical development. This program underscores the importance of integrity in building a strong, trustworthy community. By investing in these young people, we foster a culture of excellence and ethical behavior that benefits the entire community.
Spark Award Official Nominations: 50
Torch Award Official Nominations: 31
Gala Attendees: 206
Sponsorship Dollars Raised: $44,936
Celebrating Achievements and Milestones
At BBB of Central Ohio, we celebrate the significant anniversaries, achievements, and milestones of our Accredited Businesses with personalized visits and recognition. These celebrations honor not only the longevity of these businesses but also their notable accomplishments, such as reaching key sales goals, expanding operations, receiving industry awards, or implementing innovative practices. By acknowledging these milestones, we reinforce their commitment to Trust and ethics, strengthen their relationship with BBB, and highlight their dedication to excellence. These efforts foster a community of Trust and excellence, where businesses feel valued and motivated to continue their path of success and ethical conduct.
Monthly Newsletter and Event Emails
Our Monthly Newsletter and Event Emails are essential communication tools that keep our Accredited Businesses informed and engaged. Each newsletter is packed with valuable insights, including the latest industry news, relevant business tips and best practices (deep linking into bbb.org), IABBB programing and offerings, and best practices for maintaining high ethical standards. Additionally, we provide updates on upcoming local events, webinars, and networking opportunities created for and tailored specifically to our Accredited Businesses. These communications ensure that our members are always up-to-date with relevant information, helping them to stay ahead of potential challenges and capitalize on new opportunities. By staying connected through our newsletters and event emails, our Accredited Businesses gain access to a wealth of resources and support, reinforcing their commitment to Trust and excellence in the marketplace.
The Beacon Magazine and Annual Report
Our Beacon seasonal magazine and annual report are vital communication tools that keep our community informed about the latest developments, success stories, and initiatives at BBB of Central Ohio. In a strategic move to enhance our reach and engagement, we mail two issues of the Beacon magazine each year directly to our Accredited Businesses and stakeholders. This ensures they receive timely, relevant updates and insights.
To complement this, we reserve other issues of the Beacon to be posted on the Issuu.com platform. This digital approach allows us to extend our reach to a broader audience, providing easy access to our content online and fostering greater interaction with our community. Our annual report, also available on Issuu.com, offers a comprehensive overview of our accomplishments, financial health, and strategic goals, reinforcing our commitment to transparency and accountability. Through these publications, we aim to keep our community well-informed and engaged, showcasing the impact of our efforts to advance Trust and ethical practices in the marketplace.
Educational Webinars and Presentations
We deliver value to Accredited and non-accredited businesses via a variety of educational webinars and presentations to help businesses navigate challenges and improve their practices. These sessions provided valuable knowledge and fostered a culture of continuous improvement.
Some of the key topics covered:
• Reputation Management: Presented by Moira Balangue, Executive Vice President of The Review Solution, this webinar demystified online reviews and discussed how they can successfully impact a business’s bottom line.
• Energy Buying Insights: Darrell Bragg, President of RD Energy, educated businesses on alternative energy options and explained how to avoid unnecessary costs on energy bills.
• Combining Traditional & Digital Marketing: This webinar by CPM Media discussed strategies for integrating traditional and digital marketing into a cohesive full-funnel approach.
• Preparing Your Marketing Plan for 2024: Community partner Jim Pontius from Accredited Business Hutcheson Media and BBB’s Ali Bahns, Director of Non-Dues Revenue, offered insights on creating effective and affordable marketing plans for the upcoming year.
• The Future of Business Security: BBB’s 2023 Cybersecurity Forum featured experts like Megan O’Hara from Easy IT, Connor Lentz from the FBI, and Caleb Reynolds from Interhack Corporation discussing current cybersecurity threats and protections.
• Unclaimed Funds: In partnership with the Ohio Department of Commerce, this webinar helped businesses discover unclaimed funds and how to reclaim them.
• Corporate Transparency Act: Eric Estadt from the Accredited law firm Carlile Patchen & Murphy LLP provided a hybrid in-person and webcast session on understanding and complying with the new Corporate Transparency Act.
• Independent Contractor Classification: Pamela Krivda from Accredited Taft Law explained how to correctly determine who qualifies as an independent contractor under the Department of Labor’s new final rule.
By covering these diverse and essential topics, our webinars and presentations equipped businesses with the tools and knowledge they needed to thrive in a dynamic marketplace. This commitment to continuous education and improvement delivers immense value to businesses, ensuring they stay informed about industry trends, regulatory changes, and best practices. It underscores our dedication to fostering a community of Trust, excellence, and resilience, helping businesses in Central Ohio navigate the complexities of today’s business environment with confidence. Through these initiatives, we reinforce our mission of advancing marketplace Trust and supporting the growth and success of our local business community, providing them with the resources they need to excel and innovate. Business Webinars Conducted: 15 Registrants: 320 (Attendees not including in-person headcount: 85. With In-Person: 125)
Co-op Marketing Opportunities
We offer exclusive co-branded TV ads and digital billboard opportunities specifically designed to enhance the visibility of our Accredited Businesses and reinforce their association with Trust. These marketing campaigns, managed in-house by our dedicated creative team, ensure that our Accredited Businesses receive high-quality and effective marketing within budget. By leveraging these co-op marketing opportunities, our Accredited Businesses can drive significant recognition and branding across our 21-county service area.
What sets this program apart is its accessibility. Our in-house creative team makes this opportunity available to businesses that might not otherwise have the means to engage in large-scale marketing efforts. The co-branded TV ads, aired on major news networks, and digital billboards in strategic locations amplify their presence and align them with the trusted BBB brand. This strategic marketing support not only helps our Accredited Businesses stand out in the marketplace but also reinforces consumer confidence in their services, ultimately driving growth and success. Through these initiatives, we deliver tangible marketing value and strengthen the partnership between BBB and our Accredited Businesses, fostering a community built on Trust and excellence.
Accredited Business Showcase and Open Houses
Our Summer and Holiday Accredited Business Showcases and Open House events are vibrant opportunities for our Accredited Businesses to connect, network, and showcase their services. Held at our BBB offices, these events provide a platform for businesses to demonstrate their commitment to Trust and excellence while engaging with fellow Accredited Businesses and the community. During these showcases, businesses set up informative booths, offer product demonstrations, and share their success stories. The festive atmosphere of the Holiday Open House adds an extra layer of celebration, with holiday-themed activities and refreshments creating a welcoming environment.
These events also emphasize networking opportunities, allowing attendees to build valuable connections and explore potential collaborations. The Accredited Business Showcases and Open Houses underscore our dedication to supporting our Accredited Businesses by providing them with opportunities to increase their visibility and strengthen their relationships within the BBB community. Through these events, we foster a spirit of collaboration and mutual support, reinforcing the value of BBB Accreditation and the collective commitment to maintaining high standards of Trust and integrity.
Regulatory Agencies/Trade Groups
Our collaborations with national and State regulatory agencies and trade groups are crucial for enhancing consumer protection and business standards, while continuing to increase BBB’s credibility. These partnerships allow us to align our efforts and respond effectively to hot-topic consumer issues, ensuring that our community benefits from the highest levels of protection and ethical practices.
Key Partnerships and Collaborations
We work closely with the Attorney General’s office, the Federal Trade Commission (FTC), and other regulatory bodies to address consumer issues and enhance marketplace ethics. These partnerships enable us to stay at the forefront of consumer protection initiatives and regulatory compliance, ensuring that we are always up-to-date with the latest standards and practices.
The BBB of Central Ohio has established a Memorandum of Understanding (MOU) with the Ohio Attorney General’s Office to streamline the handling of complaints filed at the state level against Accredited Businesses. This agreement ensures that complaints are efficiently and effectively addressed, providing Accredited Businesses committed to Trust a way to resolution before escalating to more severe measures. By working closely with the Attorney General’s office, we enhance consumer protection and reinforce the Trust and credibility of our Accredited Businesses, ensuring a fair and transparent process for all parties involved.
Another key initiative is the creation of the Consumer Fraud Advisory Group (CFAG) meetings. These meetings bring together representatives from various regulatory bodies, law enforcement agencies, and consumer protection organizations to discuss emerging fraud trends, share information, and develop coordinated responses to consumer issues. This collaborative approach ensures that we can respond swiftly and effectively to new threats, providing our community with robust protection against fraud and scams.
Our partnerships extend to regular collaboration with the Federal Trade Commission (FTC), where we work on joint initiatives to combat deceptive business practices and ensure fair competition. By aligning our efforts with those of the FTC, we can leverage their resources and expertise to enhance our consumer protection capabilities.
Additionally, we participate in Attorney General Task Forces, contributing our insights and expertise to shape policies and regulations that benefit consumers. These involvements help us advocate for stronger consumer protections and ethical business standards at the state and national levels.
Through these key partnerships and collaborations, BBB of Central Ohio not only strengthens its ability to protect consumers but also reinforces its position as a trusted leader in the field of consumer advocacy and business ethics. Our proactive engagement with regulatory agencies and trade groups ensures that we can continue to provide our community with the highest level of service and support in maintaining a fair and trustworthy marketplace. Joint Initiatives: 7 Regulatory Meetings: 5
Connecting with the Media
Our media strategy focuses on leveraging earned media to amplify our message and promote the BBB brand. By engaging with journalists and providing timely, relevant information, we have secured extensive media coverage and increased our visibility.
Media Impact and Strategy
We have secured extensive media coverage by proactively engaging with journalists and providing timely, relevant information. Our unique strategies not only enhance our media presence but also solidifies our reputation as a trusted resource in the 21-county footprint.
Media Mornings
Our unique approach to leveraging media days ensures our Bureau is quickly and effectively referenced on a variety of topics, even when direct interviews are not possible. We periodically host Media Mornings, inviting local news crews to a “one-stop-shop” experience at our offices. These events feature multiple government agencies, offering them easy media interaction and visibility while simplifying reporters’ efforts. Each agency selects an appropriate angle on a targeted topic and offers authoritative commentary, which reporters often save for future use. Topics have included Elder Abuse Awareness in conjunction with Grandparents Day and Military and Veterans Initiatives around Veterans Day. These morning have led to expanded collaborations with HUD, the National Guard, and Area Agencies on Aging and well as providing value to our partners in the FTC, IRS, and Attorney General’s Office.
Standing Interviews
Our standing interviews spanning nine different radio channels provide immense value to BBB of Central Ohio. These interviews allow us to consistently reach a broad audience with timely, relevant information on consumer protection, business ethics, and marketplace Trust. By maintaining a regular presence on the airwaves, we can effectively address current issues, share important updates, and promote our initiatives directly to the community.
This consistent engagement not only enhances our visibility and brand recognition but also solidifies our reputation as a trusted resource. The collaboration with multiple radio channels ensures that our messages are disseminated widely, increasing our impact to the edges of our service region and reinforcing our leadership in consumer advocacy. These regular interviews also offer a platform for highlighting the achievements of our Accredited Businesses, showcasing their commitment to ethical practices and further strengthening their relationship with the BBB. By leveraging the power of radio, we create ongoing opportunities to educate, inform, and build Trust within our community.
Earned Media Segments: 860 Total Media Mentions: 2110
Internal Connections
We foster a supportive and engaged team through various internal initiatives, ensuring our employees are motivated and connected. Our internal programs, such as volunteer events, training sessions, and recognition programs, help build a cohesive and motivated team.
Team Building and Employee Engagement
Our internal programs, including volunteer events, training sessions, and recognition programs, are vital to building a cohesive and motivated team. These initiatives are designed to recognize our team’s hard work, provide opportunities for professional development, and create a positive work environment that encourages excellence and fosters a sense of community.
Volunteer Events: We organize regular volunteer events that allow our employees to give back to the community while strengthening their bonds with one another. These activities are intentionally aligned with our Accredited Charities, ensuring that our efforts support organizations committed to ethical practices and community service. Our volunteer activities include making blankets with My Very Own Blanket, participating in food and resource drives for Clintonville Community Resource Center and Westerville Area Resource Ministry, supporting the Salvation Army through the Small Biz Cares Toy Drive event, and engaging with children and families through A Kid Again. These events benefit local organizations and instill a sense of pride and purpose in our team members, reinforcing their commitment to our mission of Trust and ethical business practices.
Training Sessions: Continuous professional development is a cornerstone of our employee engagement strategy. We offer a variety of training sessions tailored to enhance skills, knowledge, and leadership capabilities. Assigned monthly Docebo courses cover industry-specific and role-centric updates as personal development areas, ensuring our team remains at the forefront of best practices and innovation. Additionally, we create and share “how-to” documents for specific job roles, promoting knowledge sharing and consistency across the organization.
Recognition Programs: We celebrate lateral team recognitions through monthly “high fives,” where coworkers nominate each other for outstanding contributions. Additionally, management recognizes core employees with our G.O.O.S.E. Award (Great Out Of Site Employee). These initiatives highlight and appreciate exceptional efforts, fostering a positive work environment and encouraging a culture of mutual respect and recognition.
Team Building Activities: We regularly organize team-building activities that promote collaboration, creativity, and camaraderie. These activities are designed to break down barriers, enhance communication, and build a strong, united team. Our Leadership Book Club fosters professional growth and insightful discussions, while events like the Halloween Costume Contest and Gingerbread House Contest bring out our team’s creativity and festive spirit. Additionally, our BBB Buddies program pairs team members from parallel departments to build stronger personal connections and support networks. These events are integral to maintaining a dynamic and supportive work environment.
Employee Wellness Programs: We prioritize the well-being of our employees through a wellness program that offers financial incentives through our health insurance provider for hitting specific health and fitness goals. Initiatives such as fitness challenges and health screenings ensure that our team members are healthy, happy, and able to perform at their best.
Feedback and Communication Channels: We maintain open lines of communication with our employees through regular feedback opportunities and surveys. Additionally, we hold an annual strategy session to identify and align efforts for the next year’s strategic plan intentionally including all employees at our Bureau. This transparency allows us to address concerns, implement suggestions, align priorities and resources all while continuously improving our workplace culture. By actively listening to our team, we create an environment where members feel valued and heard.
By investing in these comprehensive team-building and employee engagement programs, we cultivate a work environment that not only attracts talent but also retains and nurtures our existing team. This commitment to our employees translates into a motivated, high-performing team dedicated to advancing BBB’s mission of Trust and excellence in the marketplace.
Volunteer Hours: 156.5
Volunteer Initiatives: 4
Conclusion
The past year has been a testament to BBB of Central Ohio’s dedication to building Trust and supporting our community. Through innovative programs, strategic partnerships, and unwavering commitment to our mission, we have made significant strides in advancing marketplace Trust. Looking ahead, we remain focused on fostering Trust, supporting businesses, and protecting consumers. We are proud of our accomplishments and excited about the future.
Business Reputation Management
Reputation is everything in business. Your business’ name is your greatest asset and it should be cultivated and protected. Being able to show customers a business is trustworthy and transparent is key to bottom line success - and making the most of online reviews can build a story of trust and confidence in your business.
But businesses can be challenged by collecting positive reviews, responding to negative ones, and leveraging customer experiences.
BBB Customer Reviews - A Trusted Review Source
Many businesses turn to BBB’s Accredited Business reviews as a platform for verified testimonials. BBB Customer Reviews are vetted to check for authenticity. While it is next to impossible to guarantee that every comment is legitimate, BBB takes many steps to ensure accuracy and transparency.
• Processes customer reviews in an ethical, fair, unbiased manner consistently
• Validates the email address or phone number of reviewers
• Sends the submission to the business –allowing the business to provide additional feedback and share their side of the story before publication
• Allows the reviewer also to submit comments on the customer review. Comments from third parties are not allowed.
• Provides an opportunity to challenge the identity of the reviewer before the review is posted - not allowing anyone to post fake or ill-intended reviews
• BBB does not post any anonymous reviews or reviews where the consumer got compensated
• Works with both consumer and business to help work through the issues and using the data to help investigate businesses
• Posted to the company’s BBB Business Profile
BBB Accredited Business Profiles usually return within top 5 results of Google searches.
Collecting Reviews
Gaining online reviews presents two issues. The first is getting satisfied customers to take time to offer a balanced online review of goods and services. The second is determining which review site will be most beneficial for the post, as even satisfied customers will usually only post on one platform. BBB’s Review Solution app helps overcome this.
BBB’s Review Solution is a free mobile app that allows businesses to request a customer review with a single click. Download the app to any iOS or Android mobile device, or computer. Enter your customer’s name, mobile number, and click send. It sends a text message with a link to submit a review directly to their phone. This is available for free, exclusively to Accredited Businesses. (With a paid subscription, businesses can post the same review to multiple platforms.)
Once a review is submitted, it goes through the verification process to ensure that only quality and accurate reviews are left on your BBB Business profile.
Ask For A Review Responding To Reviews
Never Be Afraid To Ask
Just do it and be direct. Emphasize all customers’ feedback and opinions are personally important. Remind them by: including the customer review link in your email signatures, letterhead, receipts, text messages/campaigns, and newsletters. Have a QR code, stack of cards asking for a review, or place a sign directing to the review site at your POS (points of sale). Train employees to ask for reviews with each interaction. Or, implement BBB’s Review Solution for a stressfree ask.
Use Verbal And Visual Reminders Across Multiple Customer Touch Points
People need to be reminded several times before they remember and take action. Verbally ask customers to submit reviews throughout the sales process. Encourage them to read current reviews to build their trust. Post links to existing reviews on websites, social media, and email signatures. After a sale, ask for a review on the purchase or receipt. Follow-up a week or two later via email, personal call, or postcard to ensure the product or service provided is exceeding expectations. Ask the person to leave an honest review and share feedback that will help your business be better.
Educate And Encourage Consumers
with an article that explains how reviews and experience sharing can make a good experience fantastic and help future consumers.
Create Compelling Content That Is Shareable
Friends and family have the highest influence on purchasing decisions. Create social media posts and helpful articles that are easy to share to ensure they reach trusted friends and family. Remember, what is posted on social media reflects the character and mindset of the business.
Leverage Key Partnerships
Display government agencies, non-profits, and chamber of commerce partnerships to showcase community involvement and leverage the association of these known influencers.
The Importance Of Honest Criticism
Open and honest communication is a necessary part of an ethical marketplace, in which both businesses and customers benefit from genuine customer reviews. When customers have access to honest reviews, they are able to make informed decisions, and businesses have an opportunity to address their shortcomings, improve their reputation and rebuild trust.
Always Respond To Customer Reviews
Yes! One of the best ways to improve your online reputation is to respond to reviews. Every review is helpful to a business. Respond quickly, appropriately and with a genuine first-person perspective. Keeping it personal offers a sense of care and relationship. Be Human.
Acknowledge And Thank Positive Reviews
If a customer leaves a negative comment, use it as an opportunity to work with the customer to find a solution to the problem. Consumers like to see “both sides” and will pay more attention to how a business responds to a complaint than the complaint itself. Negative reviews are a fact of business life today - never take them personally.
Respond Professionally
Avoid canned responses, emotional retorts, or corporate speak. Don’t fight in a public forum. Offer solutions, not come-backs.
Tell The Customer How To Contact You
Responding online is important, but it can feel impersonal for the customer. When you talk to a customer one-to-one, they’ll know that you genuinely listened to their concerns. And, this gives you a chance to reach a resolution to make both you and the customer satisfied.
Track and Lead
ALL Customer Conversations
Share positive reviews – Don’t be shy!
Encourage customers to read your online reviews by visiting your BBB profile page. Advertise your BBB Accreditation, rating, and customer reviews by adding a link to your BBB profile on your website and on social media. Share customer reviews with your own staff to help boost employee morale and encourage better customer service.
Pay attention to social media platforms. Set brand keyword searches on each or use a social media management tool’s “listening” functionality. Respond to comments as well as reviews. Pose questions on social media and in user responses to create an engaged conversation.
Monitor review sites & Set Google Alerts
Carefully check online review sites to ensure your reputation is solid and customer demands get answered in a timely fashion. Set up a google alert for your company or brand name at https://www.google.com/alerts. Google key leadership names and industry terms frequently.
Better Businesses Plan Ahead
• Marketing Trends for 2024
• Customer Review Solutions
• Creating Lasting Community Impact
Planning Ahead: Marketing in 2024
Welcome to a valuable resource dedicated to Accredited Businesses like yours, offering unique insights into marketing strategies for 2024. On each page, you’ll discover best practices and tips to bolster your brand using resources and opportunities exclusive to BBB Accredited Businesses.
Marketing is an ever-evolving asset to your business, and it’s important to stay up-to-date on current trends and strategies. Your BBB crafted a useful checklist to guide you through your marketing planning for you to stay on top of your game in 2024.
Prioritize Video Marketing
Video marketing is continuing to grow in popularity. Use video to showcase your products or services, create engaging content, and improve your search engine rankings. You can showcase up to three videos on your BBB profile.
Utilize Artificial Intelligence
AI is becoming increasingly popular in marketing strategies. Consider incorporating AI into your marketing efforts to personalize customer experiences, improve targeting, and automate routine tasks.
Emphasize Personalization
Personalization will continue to be a key trend in 2024. Use customer data to tailor your marketing efforts to individual preferences and behaviors.
Focus on Voice Search Optimization
With the rise of smart speakers and voice assistants, optimizing your content for voice searches will be crucial in 2024. Ensure your website and content are optimized for voice search queries. BBB’s Directory Listings are optimized for voice searches.
Invest in Influencer Marketing
Influencer marketing is becoming increasingly important, especially for reaching younger audiences. Consider partnering with influencers who align with your brand values and target audience. Explore opportunities to partner with BBB, an authoritative resource with a deep local audience of your customers.
Measure & Analyze Results
Finally, ensure you’re measuring and analyzing the results of your marketing efforts. Use data to optimize your strategies and improve your ROI.
On each page in this edition you’ll discover marketing best practices and tips to build your brand through BBB resources and opportunities in 2024.
Your Complaints to
BBB: Your 2024 Marketing Partner for Success On a Budget
Marketing is crucial to stay ahead in a competitive, ever-evolving landscape. Well-planned efforts build brand awareness, generate leads, and boost sales.
Effective marketing will be essential to differentiate your brand from others and attract and retain customers. And BBB is your cost-effective marketing ally offering impactful ways to reach your ideal customer.
Partner with BBB for:
• Ethical Advertising: Reach engaged consumers who value ethical practices.
• Credibility: Display your Accredited Business Seal, increasing trust and loyalty.
• Local Presence: Establish a strong community presence by building brand recognition and customer connections.
• Budget-Friendly Services: Access affordable graphic design and marketing.
• Wide Reach: Our TV ads cover the Columbus Metro area and beyond.
Marketing on a Budget
Your BBB works with nearly 5,000 Accredited Businesses annually to grow their businesses on a budget. To celebrate and showcase that you are the Sign of a Better Business, we offer budgetfriendly marketing opportunities exclusively to our Accredited Businesses. We will even provide design services for you!
TV Campaign
Feature your Accredited Business in our BBB TV Commercials. That airs on major networks across Central Ohio. Strategically select when you’d like to participate, the network your 30-second commercials airs on, and the ad quantity. Your BBB Staff handles all the production!
4 More Ways To Market Your Local Business On a Low Budget
Need help creating a budget?
Check out BBB’s tips on how to build a budget here!
Ali Bahns, Director of Regional Marketing & Promotions, at abahns@centralohio.bbb.org or 614-754-4572
Digital Billboards
Increase your local visibility with BBB’s digital billboard campaign. BBB teams with LAMAR for the opportunity to boost your exposure while showcasing your Accreditation. You’re sure to be seen with your individual billboard message rotating throughout Central Ohio!
Logo & Video
Add your logo to our BBB.org Directory Pages which will to accompany your organic listing when consumers find you on BBB.org. Also available a custom video that promotes your BBB Accreditation that you can use anywhere from your website to social media!
BBB.org Banner Ads
Banner ads offer more customized design including your logo, contact information, and services. Link to your Business Profile Page or your website. Select specific search results (business categories and counties you service) where your business will be displayed. Design your own banner ad or let our staff handle it for you!
BBB.org Directory Ads
Directory ads puts you at the forefront when a consumer searches our BBB Directory for your products and services, linking them directly to your BBB Business Profile! These ads include your logo, contact information, BBB Accreditation status, letter rating and access for consumers to “Get a Quote”! Select specific search results (business categories and counties you service) where your business will be displayed.
Our TV Ads reach the entire Columbus Metro area and beyond
Customer Reviews and Relationship Building
Growing Your Brand through Customer Reviews
Customer reviews will be vital for marketing success in 2024. BrightLocal reports that 87% of consumers read online reviews for local businesses, with this number expected to rise. Positive reviews build trust (72%) and carry as much weight as personal recommendations (88%).
These numbers emphasize how vital consumer reviews are for trust and credibility, and prioritizing them can lead to increased success.
BBB makes it easy for you to gain legitimate and verified reviews. Leverage Review Solutions - its a free app that makes asking for and collecting reviews simple and quick.
Your Business’s Online Reputation: What’s the Message?
Your online reputation carries significant weight, with BBB reviews ranking as the most trusted source (BrightLocal’s Local Consumer Survey 2022). In 2024, businesses should prioritize earning and responding to reviews because:
• 99% of consumers used the internet last year to find a business
• 99% of consumers used the internet to find a business.
• 98% checked reviews.
• 74% reviewed a local business last year.
• Star ratings and your replies sway consumers.
BBB Makes Managing Reviews Easy
Get the FREE APP!
Discover the BBB-backed Review Solution app—a hassle-free way to collect impactful reviews. It sends consumers a simple text with a link, so they can effortlessly share their experiences without barriers. Don’t chase reviews; learn about Review Solutions now and boost your business!
Download the FREE App and get started today!
Have Reviews? Now What?
Responding to Reviews Supports Your Marketing Efforts
Surprisingly, 75% of businesses overlook customer reviews. Positive reviews are a testament to your hard work and dedication, while addressing negative feedback is equally crucial to protecting your reputation. Consumers expect swift responses to complaints, and if you get it right, approximately 83% become more loyal to your business. A well-crafted response is your opportunity to enhance your impact by engaging with integrity and ethics.
Create Lasting Community Impact
Sponsoring non-profit and community events isn’t just a feel-good move; by teaming up with organizations like your BBB, companies get a chance to showcase their caring side while reaping tangible business benefits. It’s a smart marketing strategy that can enhance a company’s image, make valuable business connections, and attract quality talent.
Business Benefits of Sponsoring Charity and Community Events
Improved Brand Reputation
People love companies that give back, and studies back this up. Researchers in the Journal of Business Ethics found that companies consciously giving back are seen as socially responsible, instantly giving them a reputation boost that makes them stand out in a crowded market.
Businesses can readily show their commitment to social responsibility, gain customer loyalty, and improve brand recognition. Sponsoring trust-worthy business practices programs like Better Business Bureau’s Center for Character Ethics programs helps businesses build trust with their customers and connect with other businesses that share their values.
Increased Brand Awareness
Supporting a charitable cause also has a significant impact on a company’s reputation and bottom line. Nearly 90% of consumers are willing to switch brands if a company supports a cause they care about (Cone Communications 2017 study).
Attraction of Talented Employees
Community-impacting sponsorships can also help businesses attract and retain talented employees. According to a report by Deloitte, 70% of millennials consider a company’s commitment to social responsibility when deciding where to work. So, sponsoring community events isn’t just a win for the business; it’s a high-five for the whole crew!
Elevate Excellence: Empower
Today’s Trusted Businesses and Tomorrow’s Leaders
By becoming a sponsor in one or more of these esteemed initiatives, your business not only gains valuable exposure but also becomes a catalyst for positive change. Elevate your brand’s reputation, engage with emerging leaders, and leave an indelible mark on our community’s future.
2024 BBB
Sponsorship Opportunities:
Students of Integrity Scholarship
At the heart of our mission lies a commitment to fostering character, integrity, and leadership in the next generation. Since 2002, the Students of Integrity scholarship has stood as a beacon of recognition for exceptional high school seniors within our 21-county service area. These students embody the very essence of integrity, blending academic achievements with community service and personal excellence.
As the 2024 Students of Integrity scholarship sponsor, your business can play an instrumental role in shaping the educational paths of ten deserving students. With a $12,000 sponsorship, you will provide each recipient with a $1,000 college scholarship, cover event tickets for recipients, parents, and school representatives, and commemorate their achievements with personalized plaques.
Sponsorship Opportunity:
Scholarship Sponsor (Exclusive Title Sponsorship):
Stand out as the event’s premier supporter, enjoying prominent logo placement, event tickets, and high-visibility branding across platforms.
Toast to Trusted Leaders
Supporting our Center for Character Ethics Programs means contributing to a community of trustworthy organizations. By sponsoring the 2024 Torch Awards for Ethics and the 2024 Spark Awards, you encourage and celebrate organization that embody the values of ethics, honesty, and authenticity.
Through the Torch Awards for Ethics, your sponsorship highlights local companies that exemplify a commitment to ethical practices. And the Spark Awards recognizes young business owners who lead with character and integrity, making a positive impact on their communities.
Sponsorship Opportunities:
Premier Event Sponsor (Exclusive)
Ethics Sponsor (Exclusive)
Trust Sponsor (Exclusive)
Leadership Sponsor (Exclusive)
Toast Sponsor
Laws of Life Essay Contest
Contribute to the character development of Ohio’s youth by sponsoring the Laws of Life Essay Contest. This Center for Character Ethics initiative challenges students in grades 6-8 to reflect on life principles that guides their behaviors and choices.
By joining as a sponsor, you encourage young writers to explore their values, fostering empathy and self-discovery. The contest integrates seamlessly into school curricula, aligns with state and national literacy standards, and hones critical writing skills essential for their journey ahead.
Sponsorship Opportunities:
Premier Event Sponsor (Exclusive Sponsorship)
Leadership Sponsor (Exclusive Sponsorship)
Character Sponsor Contact:
Together, let’s empower the leaders of tomorrow and build a better future.
Ali Bahns, Director of Regional Marketing & Promotions, abahns@centralohio.bbb.org or 614-754-4572
WELCOME NEW BUSINESSES
Visit www.bbbcenterforcharacterethics.org
Toast to Trusted Leaders
BBB’s ‘Toast to Trusted Leaders’ celebrated businesses and students exemplifying integrity, trust, and leadership and who demonstrated unwavering commitment to ethical conduct and community engagement.
Tomorrow and in the future, please continue to support these exceptional leaders whose outstanding contributions inspire a future built on Trust.
Torch Award For Ethics
BBB Torch Awards for Ethics winners demonstrate a high level of Character; foster an authentic Culture; generate trust with their Customers; and make an impact with their Community. Congratulations to the 2023 Torch Award Winners!
Acloché provides HR services, employee training, and innovative staffing solutions for regular and temporary employment in a wide array of business environments. The company is committed to going above and beyond just “filling an order” for their clients and is an intentional advocate for career goals and advancement. Internal employees find Acloché a place for professional development, with rewards tied to solving client challenges. Acloché aims to be a model of high performance, with a clear structure, collaboration, and technology investment driving its vision forward.
Advanced Heating and Cooling Services, Inc takes pride in being central Ohio’s trusted HVAC Trane Dealer. Their expertise lies in the installation and maintenance of both residential and commercial HVAC Systems, including advanced solutions like Geo-Thermal, Navien, and Generac Generators. With a commitment to excellence, Advanced Heating and Cooling Services prioritizes doing what’s right for consumers, tailored to their specific needs, and supporting their community through local events, pro-bono safety efforts, and skilled-trades scholarships.
Eco Plumbers, Electricians, and HVAC Technicians provides round-theclock live answering, convenient online scheduling, and reliable, expert services in plumbing, electrical, heating, cooling, water heater repair, drain and sewer, and water treatment throughout greater Columbus and central Ohio. Eco Plumbers University is an integral dedicated training program designed to educate and empower the company’s new plumbing professionals with high level technical training on Eco’s unique service system, creating both a rewarding career and well educated and responsible services to consumers.
Petland, Inc. began in 1967 as a single pet store on South Paint Street in Chillicothe, Ohio. Since then, it has evolved into a global organization, spanning over 300 operations across eight countries. Petland’s mission is to match the right pet with the right customer, nurturing the unique bond between humans and animals while enhancing the human-animal bond for current pet owners. Through Petland Charities, the organization and its employees actively champion various causes, including ending inhumane breeding practices in the pet industry, supporting rescues and shelters, combating pet homelessness, and facilitating meaningful connections between pets and people.
Spark Awards
BBB Spark Awards recognize entrepreneurs 35 and under or those in business for three years or less who demonstrate high Character, authentic Culture, and connect with the Community. Congratulations to the 2023 Spark Awards Winners!
Abundant You Chiropractic & Wellness is not just a healthcare provider. They’re a vital force, nurturing the well-being of their patients and community and creating a story of transformation, impact, and wellness. Abundant You offers complimentary services such as spinal screenings and educational workshops, donates to local charities, and pursues strategic community partnerships. The clinic actively collaborates with local organizations, healthcare providers, and wellness professionals to address community health challenges, promote preventive care, and provide comprehensive support systems for individuals in need.
E&E Tea Co., the purveyor of high-quality organic loose leaf and herbal teas, exemplifies a winning blend of character, culture, and community engagement. The company’s leadership, steeped in transparency and a commitment to personal growth, fosters a culture of trust and continual improvement. E&E Tea Co.’s focus on healing and well-being extends through their support of organizations like Enduring Minds, the Black Magic Burlesque show, Pilot Dogs Inc., ROX Ruling Our Experience Girls group, and Fallen 15. E&E Tea Co. infuses their positive impact and dedication to holistic well-being throughout the central Ohio community.
Third Street Digital is a pioneering all-women digital agency with standout commitment to a people-first approach. The agency’s dedication to internal growth, including educational stipends and a balanced work-life approach, has been instrumental in fostering a thriving team. Actively engaging with non-profit organizations and local efforts, they offer their digital expertise to create meaningful impact. The organization’s own Pixie Partner Program is a unique initiative supporting minority-owned businesses, non-profits, and organizations by providing education, training, and strategic guidance related to digital advertising and marketing.
Waymakers Restoration is a distinguished emergency services restoration company specializing in emergency water and fire cleanup in Central Ohio.
At the company’s heart is a profound commitment to character. The company’s unique hiring mantra, “Don’t lie, don’t steal, be loyal,” ensures that their team is aligned with their character-driven approach. This focus on character extends to relationships with clients, where they treat every customer as family, regardless of circumstances, ensuring lasting impressions and outstanding reviews. The company’s WayMakers Foundation provides life-critical items for single parents, widows, domestic violence survivors, and individuals in need.
Students of Integrity Scholarship
The BBB Students of Integrity Scholarship recognizes 10 local high school seniors who exhibit high character through leadership, community service, integrity, and academic performance.
Each of the following students will receive a $1,000 scholarship to the college or university of their choice:
Alexa Morales-Lopez, Bishop Ready High School
Arya Chabria, Columbus Academy
Connor Fulton, London High School
Emma Lucas, Federal Hocking High School
Kaitlyn Hughes, Grove City High School
Kaleb Randall, Fredericktown High School
Kenzie Hannahs, Northridge High School
Nathaniel Palaia, South-Western Career Academy
Reese Cordonnier, Marysville High School
Trinity Gayle, Metro Early College High School
Event Sponsors
Toast To Trusted Leaders
Toast to Trusted Leaders
Thank you for celebrating BBB’s ‘Toast to Trusted Leaders’ event with us and honoring businesses and students exemplifying integrity, trust, and leadership within our community. Tonight, we raised our glasses to those who have demonstrated unwavering commitment to ethical conduct and community engagement.
Tomorrow and in the future, please continue to support these exceptional leaders whose outstanding contributions inspire a future built on Trust.
Event Sponsors
About BBB Center for Character Ethics
BBB’s Center for Character Ethics is a non-profit organization focused on serving businesses, social enterprises, startups, and non-profit organizations. Our mission is to provide assessment, training, and recognition programs for current and future leaders who are intentional about character, culture, customers, and community.
BBB Torch Awards for Ethics were established to publicly recognize local companies that have practices in place that elevate their commitment to ethical business. This year, 27 finalists were chosen for BBB Torch Awards for Ethics:
Acloché
Advanced Heating and Cooling Services, Inc
Ahola Payroll & HR Solutions
Behaviorist Perspective, Inc
Body Ache Escape Massage Center
Color World Painting
DPG Senior Signature Solutions
Eco Plumbers, Electricians, and HVAC
Technicians
Enduring Minds the Foundation
HazMatOhio, LLC
J Money, LLC
KatBro, Ltd
Make-A-Wish Ohio, Kentucky & Indiana
JUDGES
Tracey Fate
Adam Koos
Shannon Lee
Marchelle Moore
Parag Shah
Ohio Basement Authority
Ohio Family Dentistry
Petland, Inc
Precision Slate and Tile Roofing Company
Real Music Records, LLC
Reliable Staffing Resources
Richardson Marketing Group, LLC
Sights Unseen Travel
Snappy’s Automotive
The Law Office of David G. Bale
The Law Office of Dmitriy Borshchak
Universal Windows Direct of Columbus
West Ohio Tool Co.
Wood & Brewer, LLC
BBB Torch Awards for Ethics winners demonstrate a high level of Character; foster an authentic Culture; generate trust with their Customers; and make an impact with their Community. These “four C’s” are the basis for the Torch Awards selections.
Acloché provides HR services, employee training, and innovative staffing solutions for regular and temporary employment in a wide array of business environments. With more than 50 years of experience as a fullservice workforce solutions agency, Acloché connects local employers and job seekers throughout central Ohio. “At Acloché, we know people.”
Acloché’s core vision and business function revolve around three essential relationships: clients, associates, and employees. Clients perceive Acloché as an indispensable extension of their businesses, relying on them as experts in workforce recruitment and development. Acloché is committed to going above and beyond just “filling an order” for their clients and is intentional about gaining a thorough understanding of each client’s goals.
Associates consider Acloché an advocate for their career goals, matching them with suitable positions and providing career advancement. Acloché ensures that associates know their worth and are paired with a compatible employer that provides growth for their future. Internal employees find Acloché a place for professional development, with rewards tied to solving client challenges. Acloché is committed to sustainable and intelligent expansion, focusing on success and profitability, and aims to be a model of high performance, with a clear structure, collaboration, and technology investment driving its vision forward.
Advanced Heating and Cooling Services, Inc takes pride in being central Ohio’s trusted HVAC Trane Dealer. Their expertise lies in the installation and maintenance of both residential and commercial HVAC Systems, including advanced solutions like Geo-Thermal, Navien, and Generac Generators. With a commitment to excellence, Advanced Heating and Cooling Services prioritizes doing what’s right for consumers, tailored to their specific needs.
Their motto? “Don’t just repair the furnace - make the area around it cleaner than before, polish the furnace, take the trash out for the customer. We have had calls from people who have seen our vans stopping to help people in accidents. Sometimes they just might listen to an elderly customer talk for a bit and we make sure we don’t charge that customer for the time.”
Community support is at the heart of Advanced Heating and Cooling Services, proudly sponsoring various local events, from the Summer Concert Series to the Hospice Halloween Ball, to organizing events like Good Neighbor Day for town clean-ups, and participating in philanthropic activities like Bowl for Kids Sake, Festival of Trees, and the Carr Center Cake Auction. Their community commitment also extends to preventive maintenance for the local Battered Women’s Shelter Transitions, sponsoring the Salvation Army Red Kettle, and offering scholarships for skilled trades education.
Eco Plumbers, Electricians, and HVAC Technicians provides round-the-clock live answering, convenient online scheduling, and reliable, expert services in plumbing, electrical, heating, cooling, water heater repair, drain and sewer, and water treatment throughout greater Columbus and central Ohio.
Eco Plumbers, Electricians, and HVAC Technicians employ various strategies to unite their team around their mission and core values, fostering a sense of purpose and understanding among team members. Visual aids display the company’s mission statement, core values, and guarantees, serving as constant reminders of their goals and commitment. Internal communications are a crucial aspect of their company culture, with regular one-on-one and quarterly conversations between team members and managers. Company meetings and morning huddles communicate long-term and short-term goals, foster motivation, and celebrate achievements while maintaining transparency and empowerment.
Eco Plumbers University is an integral dedicated training program designed to educate and empower the company’s new plumbing professionals with high level technical training on Eco’s unique service system, creating both a rewarding career and well educated and responsible services to consumers. The company also emphasizes celebrating individual and company achievements, utilizing tools like Bonusly to recognize and reward team members for their contributions and customer reviews. These practices contribute to Eco’s strong organizational culture, alignment, motivation, and commitment to their mission and core values, ultimately fostering individual and collective growth within the company.
Petland, Inc. began in 1967 as a single pet store on South Paint Street in Chillicothe, Ohio. Since then, it has evolved into a global organization, spanning over 300 operations across eight countries, including the United States, Canada, China, Mexico, South Africa, Brazil, El Salvador, and Saudi Arabia, as well as nearly 24 U.S. states. At the heart of Petland’s mission is the commitment to match the right pet with the right customer, nurturing the unique bond between humans and animals. This vision was the brainchild of its founder, Ed Kunzelman, who aimed to create a positive and enriching experience for visitors to his store. Petland’s mission now extends to enhancing the knowledge and enjoyment of the human-animal bond for those who already have pets.
Employees are recognized for their achievements in sales, community engagement, and customer service. Through Petland Charities, the organization and its employees actively champion various causes, including ending inhumane breeding practices in the pet industry, supporting rescues and shelters, combating pet homelessness, and facilitating meaningful connections between pets and people. Petland has made a substantial impact through initiatives such as granting nearly 1000 “Make a Wish” requests for children, supporting service dogs for veterans, providing for police K9 service dogs, aiding abandoned or unwanted pets, and raising significant funds for St. Jude’s Research Hospital. Petland’s commitment to community service is integral to its corporate-owned stores, with employees and teams regularly engaging in activities that support local charities, animal rescues, and shelters. This dedication to both its customers and the broader community underscores Petland’s mission to promote the well-being and happiness of pets and their human companions.
BBB Spark Awards recognize entrepreneurs 35 and under or those in business for three years or less who demonstrate high character, authentic culture, and connect with the community.
This year’s winners are:
Abundant You Chiropractic & Wellness
E&E Tea Co.
Third Street Digital WayMakers Restoration
JUDGES
Nevin Bansal
Lauren Edwards
Maggie Humphrey
Manny Larcher
Jay Lindner
Esther Salata
Congratulations Spark Award Winners Congratulations Spark Award Winners
JUDGES
Founder & CEO, StartBlox, Inc.
Abundant You Chiropractic & Wellness is not just a healthcare provider. They’re a vital force, nurturing the well-being of their patients and community. Their commitment to character, transparency, and ethics, combined with their focus on continuous improvement, has created a trusted and patient-centered chiropractic office.
Mike Cook
Senior Manager, Strategic Partnerships, RevLocal
Their active involvement in the community reflects their dedication to promoting health and well-being beyond their practice - creating a story of transformation, impact, and wellness.
Derek DeHart
Head of Product, battleface
Lauren Edwards Principal, Next Step Business Consulting
Abundant You offers complimentary services such as spinal screenings and educational workshops, donates to local charities, and pursues strategic community partnerships. The clinic actively collaborates with local organizations, healthcare providers, and wellness professionals to address community health challenges, promote preventive care, and provide comprehensive support systems for individuals in need.
Adam Koos President, Sr. Financial Adviser, Libertas
Katie Robinson Co-Founder & CMO, Fortuity
Renter Mentor*
Prescription Bliss
Fonte Cucina*
Veteran Companion Animal Services*
Branch Insurance
E&E Tea Co., the purveyor of high-quality organic loose leaf and herbal teas, exemplifies a winning blend of character, culture, and community engagement. The company’s leadership, steeped in transparency and a commitment to personal growth, fosters a culture of trust and continual improvement. They actively seek feedback from team members, contractors, volunteers, and customers, showcasing their genuine desire to provide the best for all involved.
Their dedicated small team, including family members and supporting entrepreneurs, collaborates to achieve common goals and give back to various communities. E&E Tea Co.’s focus on healing and well-being extends through their support of organizations like Enduring Minds, the Black Magic Burlesque show, Pilot Dogs Inc., ROX Ruling Our Experience Girls group, and Fallen 15. E&E Tea Co. doesn’t just offer a perfect cup of tea; they infuse their positive impact and dedication to holistic well-being throughout the central Ohio community.
Third Street Digital is a pioneering all-women digital agency with standout commitment to a people-first approach. The agency’s exceptional character and culture are underpinned by 11 core values: Trust & Transparency, Education, Community Impact, Innovation, Data & Analysis, Partnership, and Evolution. These values are the foundation for its unique environment of trust and open communication. Their dedication to internal growth, including educational stipends and a balanced work-life approach, has been instrumental in fostering a thriving team. Their physical office space serves as a hub for camaraderie, embracing flexibility and autonomy while promoting accountability, further strengthening their culture of trust.
What truly sets Third Street Digital apart is their unwavering commitment to the community. Actively engaging with non-profit organizations and local efforts, they offer their digital expertise to create meaningful impact. The organization’s own Pixie Partner Program is a unique initiative supporting minority-owned businesses, non-profits, and organizations by providing education, training, and strategic guidance related to digital advertising and marketing. Third Street digital’s culture embraces giving back, with many team members volunteering with various organizations, showing that community focus is not just an initiative but an integral part of their daily operations.
Waymakers Restoration is a distinguished emergency services restoration company specializing in emergency water and fire cleanup in Central Ohio. At the company’s heart is a profound commitment to character. Their leader sets a powerful example, emphasizing the importance of serving and loving people. They embrace values like transparency, honesty, and going the extra mile, which are not just words but the foundation of their identity. The company’s unique hiring mantra, “Don’t lie, don’t steal, be loyal,” ensures that their team is aligned with their character-driven approach. This focus on character extends to relationships with clients, where they treat every customer as family, regardless of circumstances, ensuring lasting impressions and outstanding reviews.
This focus on character not only translates to the high-quality service they provide but also to their commitment to the community. The company’s WayMakers Foundation helps single parents, widows, domestic violence survivors, and individuals in need by providing essential items. They also conduct blanket drives, school supplies drives, and volunteer to assist veterans. Waymakers Restoration’s success is not just about what they do but who they are as a company, embodying the spirit of being a true WayMaker.
2021 SPARK CLASS
The BBB Students of Integrity Scholarship recognizes 10 local high school seniors who exhibit high character through leadership, community service, integrity, and academic performance.
Each of the following students will receive a $1,000 scholarship to the college or university of their choice:
Congratulations
Alexa Morales-Lopez, Bishop Ready High School
Arya Chabria, Columbus Academy
Connor Fulton, London High School
Emma Lucas, Federal Hocking High School
Kaitlyn Hughes, Grove City High School
Kaleb Randall, Fredericktown High School
Kenzie Hannahs, Northridge High School
Nathaniel Palaia, South-Western Career Academy
Reese Cordonnier, Marysville High School
Trinity Gayle, Metro Early College High School
Congratulations students!
JUDGES
Jacqueline LaMuth Hillary Bates
Theresa Potter
President’s Message
Dear Members of the BBB Community,
BBB’s vision as an organization has always been to create an ethical marketplace where buyers and sellers trust each other. This vision has not changed, in fact, we know the need to heighten awareness to the important aspects of trust remains as critical as ever.
In 2023, BBB accelerated efforts to help consumers make informed decisions and to support the evolving needs of our business community. From small startups to established local businesses and national organizations, the quest to establish and maintain trust remains a pivotal factor in shaping consumer experiences and loyalty. BBB stands as a committed champion of businesses who want to grow and showcase their commitment to trust.
One way our investment in Accredited Businesses materialized last year was through The Sign of a Better Business, a national campaign signaling to consumers the importance of using an Accredited Business. Through paid local support of this advertising campaign, BBB encouraged consumers to “Look for the Sign” before making purchase decisions… and look they did. More than 150 million consumers visited BBB.org last year alone and nearly 80% of the business searches specifically targeted Accredited Businesses.
BBB’s investment in consumer educational programs also gained momentum and focused on proactive tips on how to safeguard against scams and seek out ethical businesses. Updates made to the BBB’s Scam Tracker created additional functionality, allowing consumers to assess their own scam risk based on demographic and psychographic information. The results of this assessment provides perspective to users on their potential risk while emphasizing the importance of Starting with Trust.
Featured in this Annual Report are key highlights showcasing BBB’s investments and the impactful contributions made throughout the year. I am thankful to our Board of Directors for their guidance and insight as well as to our dedicated staff for helping to deliver programs and services that reached millions in our Central Ohio community. And, to our valued Accredited Businesses, thank you for your investment in BBB and support of our mission. I invite you to actively engage with us this year, not only to showcase the BBB Seal signifying trust, but to leverage BBB as a business partner.
Judy Dollison President, BBB of Central Ohio
BBB Center for Character Ethics Board
Chip Weiant CMJ Israel, Jerusalem
Dr. Lucy Frontera Glenn Bryan Focus4C
Investing in Businesses
BBB defines trust as a function of two factors, integrity and performance. Integrity involves respect and ethical intent while performance speaks to a business’s track record of delivering results consistent with BBB’s standards and addressing customer concerns in a satisfactory manner. Developing and supporting a community of Accredited Businesses that meet high standards is the core of the BBB mission.
When assisting with customer complaints, our Dispute Resolution and Customer Service teams work diligently to mediate conversations between parties. By actively engaging with BBB’s Dispute Resolution consultants, business owners can address customer concerns, contributing to the development of a more trusted reputation.
We also believe that sometimes a deeper partnership with BBB is needed, beyond the daily efforts working with complaints and customer reviews. For businesses with more complex needs, BBB offers in-depth consultation, providing strategic guidance to aid a business along their journey to build and grow best practices that showcase them as a reputable business.
In 2023, BBB increased our support of organizations in need of more intensive reputation management consultation. Recognizing that many businesses aspire to elevate their practices but may not know exactly how to work with BBB, our Operations Consultant took proactive measures to understand the unique challenges faced by businesses in need of this comprehensive evaluation. Identifying patterns and nuances in their operations, strategic guidance was offered to address challenges related to complaint resolution, customer review response, and overall reputation management. These efforts underscore BBB’s commitment to fostering a thriving business community in Central Ohio.
If your organization is interested in a deep dive into how BBB can support your business, contact Stephanie Evans at sevans@centralohio.bbb.org
Petland Inc.
XXXX
“Your team’s guidance over the last two years has helped us focus on ways to strengthen relationships with our current supporters, open doors for new, and change the narrative for some doubters. This is a tremendous step forward for us. We are not perfect, but we strive to be. Your proactive efforts did not go unnoticed. It’s one thing to be available when we need you. It’s another to make yourself available….continually looking out for us and helping us navigate and avoid potential roadblocks. I will never see BBB as a “complaint department” again. BBB is a solutions champion”. 62 Accredited Charities
New Accredited Businesses
CollisionRight
In a strategic initiative to enhance enterprise-level engagement, BBB forged a collaborative partnership with CollisionRight. The dialogue opened avenues to streamline operations and establish a centralized BBB headquarters, consolidating all CollisionRight locations into one cohesive hub. BBB developed an enterprisewide onboarding process unique to the organization’s own structural needs. This innovative approach not only signifies a commitment to efficiency to better serve the business, but also by centralizing their presence, CollisionRight demonstrated a proactive dedication to aligning with BBB standards and fostering a unified, standardized approach across its diverse locations.
New Accredited Business Benefit: CEO Forum Group
In 2023, BBB introduced a new benefit to aid in building better businesses – a complimentary membership to the CEO Forum Group. We invite you to take part in our new benefit, which includes:
• Access to thousands of past interviews with Top CEOs
• New CEO interviews every week
• Weekly CEO Survey Report
• Exclusive access to attend special quarterly CEO Summit events
Sign up for your complimentary membership:
Operations Team Receives “Outstanding BBB” Award for
Fifth Consecutive Year
BBB of Central Ohio proudly received the Outstanding BBB Award from the International Association of BBBs for the 5th consecutive year, a testament to our commitment to excellence in serving Accredited Businesses. This recognition highlights the exceptional performance of our Operations Team, emphasizing their consistent delivery of services crucial to our Accredited Businesses and consumers.
“Our success is a result of the team’s dedication and a balanced mix of experience and innovative perspectives.” -
Pat Cassidy, VP of Operations
• The CEO Forum Magazine BBB Welcomes You to our Space!
If you are in need of a space for your next meeting or presentation, just ask BBB. As a benefit of Accreditation, BBB offers complimentary use of our Conference Rooms*.
Contact rooms@centralohio.bbb.org to reserve your space.
1169 Dublin Road Columbus, OH 43215
614-486-6336
Hours of Operation:
Monday - Friday 8:00 am - 4:30 pm
*Limit of 6 complimentary meetings per year
47,951 Customer Service Calls
11,950 Customer Service Chats
24 Mediations Held
6 Autoline Mediations
Financial recognized the important role of BBB as a trusted advisor as they navigated consumer concerns related to intermittent service disruptions the financial services company faced in the summer of 2022. This was particularly successful as both entities navigated the delicate balance of confidentiality constraints in the financial services industry while assisting customers.
BBB’s operations and sales teams collaborated to create an alert/advisory system on Bread Financial’s business listing and provided internal scripts for BBB employees to offer consumer reassurance while gaining deeper data to assist Bread Financial.
4.18M
Investing in Education & Engagement
2.2M
Each year, hundreds of millions of consumers across North America turn to BBB to search for businesses in their community and gather information about their reputation. In 2023, BBB.org had 1,359,908 users on our site. These visitors had the opportunity to explore 46,352 individual business profiles this past year.
BBB consistently strives to ensure that consumers can quickly and easily find accurate information on businesses and charities through its extensive database of profiles that provides insights into a business’s letter rating, star rating, services offered, geographic areas of service, customer reviews, complaint resolution, and more. And our dedicated Customer Service team stands ready to assist consumers not only in researching businesses, but also in navigating scams, resolving complaints, and connecting to valuable resources both within BBB as well as through our network of partners.
The Consumer Fraud Advisory Groupconsisting of various consumer protection agencies and BBB offices across the state of Ohio, met quarterly to discuss trends affecting the community. BBB leveraged the knowledge and expertise of this group into two successful “Media Mornings” in which several agencies participated in authoritative interviews regarding the unique needs of our Military and Veterans and protecting our senior citizens. The IRS Criminal Investigation, FTC, FBI, Ohio National Guard, Central Ohio Area Agency on Aging, Franklin County Agency on Aging, and the Consumer Financial Protection Bureau in D.C. participated in these interviews resulting in extensive coverage across all three major TV news stations. The stations continue to reference these interviews into 2024.
855 Scam Tracker Reports
18,717
1.62M
1.36M
Relationships with community organizations, government agencies, and law enforcement continue to enhance our outreach in the community and our efforts to advance trust. In a reciprocal arrangement through a Memorandum of Understanding, the Attorney General’s office refers its received consumer complaints concerning Accredited Businesses back to BBB before further action. This strategic partnership ensures a comprehensive and collaborative approach to conflict resolution, fostering a system where both entities actively contribute to addressing consumer concerns and promoting a fair resolution process.
BBB’s new Scam Prevention Guide, an interactive site utilizing BBB’s extensive library of articles and research, videos, quizzes, and BBB’s unique Risk Calculator was rolled out in 2023 to help consumers and small businesses make smart buying decisions while learning to identify the warning signs of online scams and fraud. The mobile-friendly design makes it easy to access and use anywhere. The Guide links directly to the Scam Tracker to make reporting and researching easier for the user.
BBB’s local communications team actively works in concert with local and regional news media to provide valuable real-time, credible information about scams targeting our community. BBB’s Scam Tracker is a reliable source of information allowing BBB to protect businesses and consumers while collaborating with news media to amplify our voice to millions of Central Ohio residents.
Leading Trust Conversations
In 2023, more than 750 featured stories ran in Central Ohio media, representing BBB’s statewide and 21-county footprint awareness expansion efforts through coverage by Spectrum News and through WHIZ, WKTM, WRFD, 98.9 FM The Answer, 95.9 FM The Fish, and Ohio News Connection.
FINRA (Financial Industry Regulatory Authority) certified BBB team members presented 11 times on Fighting Financial Fraud throughout Central Ohio.
BBB is available to present on topics, including:
• Knowing the 5 Red Flags of Fraud
• How to Spot the Con
• Outsmarting Investment Fraud
• Scams aimed at Students, Veterans, and Military Families
• Advancing Marketplace Trust
• Advantages of BBB Accreditation
• Reputation Management
*For speakers bureau and presentation needs, please email jhamlin@centralohio.bbb.org 99 Community & Business Events
10.5M
32M
1.35M
Sharing the BBB Seal - The Sign of a Better Business!
The Sign of a Better Business campaign increased in 2023, significantly boosting awareness among consumers to actively seek the Accredited Business Seal. The campaign included digital advertising on platforms like YouTube and Google, guiding consumers to bbb.org to discover local Accredited Businesses.
In addition, BBB continued our annual co-op television and billboard campaigns offering Accredited Businesses the opportunity to co-brand with BBB in promoting their companies. More than 700 commercials featuring 17 Accredited Businesses aired through BBB’s annual TV campaigns this year. Fifteen businesses joined BBB in the digital billboard campaign that earned an estimated 32 million impressions.
Investing in Our Community
BBB’s business - and consumer - focused outreach activities gained momentum in 2023, and with each event we proudly represented our Accredited Businesses. From parades, to home shows, to women’s leadership events, and holiday open houses, BBB reached thousands of Central Ohio consumers and businesses through more than 90 community outreach initiatives.
Highlights for the year included:
• 17 in-person and online events which featured business-oriented topics on cybersecurity, reputation management, employee retention, tax tips, full-funnel marketing strategies, and more
• A series of state-wide webinars focused on filing unclaimed funds as a business and claiming funds as a consumer, conducted in partnership with the Ohio Dept. of Commerce Division of Unclaimed Funds
• Free interactive consumer-centric webinars that offered best practices on topics such as how to book a successful vacation, tips for energy cost containment, and what to consider as you enter into home ownership
• Participation in the Grove City Arts in the Alley parade to promote the importance of recognizing The Sign of a Better Business
• Sponsorship of the Dispatch Home & Garden Show to share information with consumers on the importance of using Accredited home improvement contractors
• Involvement in more than 50 Chamber of Commerce events with 12 community chamber organizations, with emphasis in reaching outlying counties of BBB’s service area
• Sponsorship of the Brady Ware Women’s Leadership Conference which encourages female leaders to expand their knowledge and nurture their growth
• Support of entrepreneurs and social enterprises by sponsorship of the Aspire Awards and Social Impact Alliance’s Positioned to Prosper Awards
• Offering the opening remarks at the CBUS Top Picks award ceremony, emphasizing trust’s unique role in creating a community-beloved business
• A holiday celebration and networking event exclusively for our Accredited Businesses!
Celebrating Toast to Trusted Leaders
The highlight of 2023 was the second annual Toast to Trusted Leaders event, a gala held in October at The Bluestone in downtown Columbus. The event served as a platform to honor the recipients of Torch Awards and Spark Awards, along with local high school students receiving Students of Integrity scholarships.
Attended by hundreds from the community, this gala brought together winners from all of the BBB’s Center for Character Ethics awards programs for networking and fostered a genuine sense of community. This celebration highlighted the importance of trust and ethics in our leaders and laid the foundation for building trust among the next generation of leaders in Central Ohio.
BBB’s Center for Character Ethics
BBB’s Center for Character Ethics, a 501(c)3 organization, was formed in 2002 to collaborate with the Central Ohio BBB to fund the creation and execution of programs supporting ethics education and recognition of ethical business practices in the community.
BBB TORCH AWARDS
The BBB Torch Awards for Ethics celebrated its 29th year, recognizing organizations whose leaders exemplify a high level of personal character, ensure the culture of their organization meets the highest ethical standards, and proactively earn trust with customers and the community.
Congratulations, 2023 Torch Awards Winners!
• Acloché
• Advanced Heating and Cooling Services, Inc
• Eco Plumbers, Electricians, and HVAC Technicians
• Petland Inc
BBB SPARK AWARDS
Local Accredited Business wins International Torch Awards for Ethics!
Central Ohio based GBQ Partners, a Top 100 tax, assurance, and consulting firm, was among four businesses honored as a recipient of the 2023 International Torch Awards for Ethics by the International Association of Better Business Bureaus (IABBB). Previous year BBB’s Torch Award winners from across the US and Canada are eligible to receive the IABBB award. Congratulations, GBQ Partners!
BBB’s Spark Award celebrates business owners aged 35 and under or businesses in operation for fewer than three years, highlighting the unique opportunity entrepreneurs have to spark and cultivate a culture of trust at the inception of their business. Selected for their high level of character, authentic culture, and commitment to community by a panel of volunteer judges, we were proud to present the Spark Award to:
• Abundant You Chiropractic & Wellness
• E&E Tea Co.
• Third Street Digital
• WayMakers Restoration
Acloché
Advanced Heating and Cooling Services, Inc
Eco Plumbers, Electricians, and HVAC Technicians
Petland Inc
Abundant You Chiropractic & Wellness
Third Street Digital WayMakers Restoration
E&E Tea Co.
Awards Applications
Students of Integrity Scholarship
For 21 years, BBB’s Center for Character Ethics has presented the Students of Integrity Scholarship program, an essay-based competition honoring high school students who personify ethics through leadership, community service, overall personal integrity and academic accomplishments. Congratulations to our 2023 future leaders!
2023 Students of Integrity Scholarship
Sponsored By:
Thank You Toast to Trusted Leaders Sponsors
BBB’s recognition programs wouldn’t be possible without the support of our sponsors, whose commitment ensures the success and impact of these initiatives, reinforcing our dedication to ethical leadership and the cultivation of trust within our community.
Laws of Life Essay Contest
In the Spring of 2023, BBB honored 19 Central Ohio students during the 24th annual in-person Laws of Life celebration. This contest challenges 6th, 7th, and 8th grade students to explore, through reflection and writing, what matters most to them in their lives and the principles guiding their behaviors and choices. From more than 2,000 essays submitted, 19 winners were selected and presented with more than $2,000 in prizes at the awards banquet attended by family, friends, and academic mentors.
Celebrating BBB’s Laws of Life Sponsors
Thank you to the businesses that supported our Laws of Life Student Essay Contest this year!
Fostering Community Connections to Grow Trust
At BBB, we don’t just advocate for trust; we actively live it. “Enthusiastically Reinvest!” is a key Principle of Trust that guides our Torch and Spark Awards criteria and it is also a commitment we practice. In 2023, BBB actively supported our community through the following service projects:
• BBB staff and Board Members united at Mid-Ohio Food Collective, a BBB Accredited Charity, to fill the pantries of more than 700 families across 20 counties. From sorting, to bagging, to in-car delivery, the BBB team turned out to make a real community difference. Additionally, the team internally participated in a food drive, contributing nearly 200 non-perishable food and hygiene items to the Accredited Clintonville-Beechwold Community Resources Center.
• Through collaboration with My Very Own Blanket, another BBB Accredited Charity, the BBB team and Board made 15 blankets for children in child care transition. These handcrafted blankets made their way to partners in State Child Protective Services and private agencies, providing comfort to children in foster care. Social workers distribute blankets to children facing the challenging transition from their homes, offering them a cover of warmth and care.
• BBB participated in the Salvation Army Christmas Cheer Toy & Food Program, joining the Small Biz Cares team during the annual toy giveaway at the Ohio Fairgrounds. Volunteers from the BBB team worked to prepare toys for distribution and assist families in transporting and loading gifts in their cars.
Heritage AB Member Celebrations
BBB has a longstanding history of partnerships with trusted businesses in our community. We are proud to celebrate our Heritage Accredited Businesses committed to fostering trust for 50 or more years.
AAMCO Transmissions
Acloché LLC
Aire-Flo Heating, Cooling & Generators
APCO
Argo & Lehne
Atlas Butler Heating And Cooling
Bob Caldwell Chrysler Jeep Dodge Ram
Bob-Boyd Lincoln Mercury, Inc.
Buckeye Heating, Cooling & Plumbing
Buckeye Shapeform
Cabinetworks Kitchens
Capital City Awning Company
Capital City Exterminating
Chillicothe Ross Chamber of Commerce
Clark Grave Vault Company
Columbus Association of Realtors
Columbus Door Sales
Columbus Pest Control, Inc.
Columbus Sign Company
Columbus Worthington Air
Converse Electric, Inc.
DeSantis Florist
Dick Masheter Ford, Inc.
EC Babbert, Inc.
Encova Insurance
Ethan Allen Design Center
Franklin Art Glass Studios, Inc.
Franklin International, Inc.
General Maintenance & Engineering Co.
Geo Byers Sons Holding, Inc.
Glen Rest Memorial Estate
Grange Enterprise Companies
• Including Grange and Integrity Insurance
Hague Water Conditioning, Inc.
Hamilton Parker Company
Highlights for Children, Inc.
Jae Company
Jerry Spears Company
Kohr Royer Griffith, Inc.
Krieger Ford, Inc.
Lannis Fence Systems
Licking County Chamber of Commerce
Luebbe Hearing Services
Mark Wahlberg Chevrolet
Mark Wahlberg Chevrolet of Worthington
Mid Ohio Electric Co.
Midas Auto Service Experts
• Franchise Locations Owned by Ian Katz
Modlich Monument Co., Inc.
Myers Surveying Co., Inc.
Nationwide
NBC4
Perma-Flex Mold Company, Inc.
Pickaway County Chamber of Commerce
Plaza Properties, Inc.
Quality Swimming Pools, Inc.
R. L. Bando, Inc.
Ricart
RiteRug Flooring
S.G. Loewendick & Sons, Inc.
Schoedinger & Co.
Sears Heating & Cooling Company
Southard Supply, Inc.
State Auto Insurance Companies
Superior Home Maintenance Co.
The Favret Company
The Fritsche Corporation
The Hadler Companies
The Huntington National Bank
The Ohio Exterminating Co., Inc.
The Scotts Miracle-Gro Company
The Wasserstrom Company
United Refrigeration Service, Inc.
Varo Engineers A Salas O’Brien Company
Westerville Area Chamber of Commerce
Westwater Supply Corp.
White Castle
Yutzy Brothers, Inc.
The Power of Trust: BBB’s Belief Statement
At BBB, we believe in the power of trust. We believe in its power to grow people, businesses, and communities. It is why we were founded in 1921 and it is what motivates us today. To us, trust is the glue that holds communities together. It is business owners, consumers, and community partners relying on each other to survive, grow, and succeed. It is at the heart of our most precious personal relationships and we believe it should be central to every transaction, purchase, and investment we make. At BBB we advance business trust so that people, businesses, and communities thrive. It is why we exist.
We look forward to serving you in 2024!
About the Contest
Better Business Bureau’s Center for Character Ethics embraced the Laws of Life Essay Contest as a vital component in our mission to promote the character development of Ohio’s future leaders. By participating in the Laws of Life essay contest, students have the opportunity to think about their values and reflect on why they are important in a deeply meaningful way.
The Laws of Life program integrates character development into the writing curriculum. It provides students with a compelling reason to write, edit, and revise - all critical components of the writing process. Used as a classroom activity, the essay contest format inspires students and gives them greater motivation to do their best work. Teachers also report that they learn more about their students enabling better relationships and empathy among classmates. Writing a Laws of Life essay can be used to meet Common Core standards, and help students improve composition skills for writing assessments as well as college entrance essays.
Initiated in 2001 as a statewide contest, the 2024 Central Ohio contest was open to students in grades 6-8 in the 21 county Central Ohio BBB service area. Over thirty teachers selected the best of nearly 2,000 essays from 17 schools and submitted them to the contest from which 14 essays and 2 cover designs were selected as winner
The Laws of Life Essay Contest is a future leaders program of BBB’s Center for Character Ethics and serves as a model for other BBB’s around the nation.
2024 Laws of Life Award Winners
COVER DESIGN WINNERS
1st Place - Anthony Santos Rios, Dominion Middle School
2nd Place - Jo-Ann Odonkor, St Vincent de Paul
OVERALL BEST ESSAYS
1st Place - Brock Winter, Genoa Middle School
2nd Place - Pricilla, Genoa Middle School
3rd Place - Eli Grissinger, Minerva Park Middle School
SPECIAL THEME
1st Place - Sophia Johnson, Minerva Park Middle School
6TH GRADE AWARDS
1st Place - Averie Cofie, Blendon Middle School
2nd Place - Bridget Beight, West Muskingum Middle School
3rd Place - Morgan Flaherty, Dominion Middle School
7TH GRADE AWARDS
1st Place - Anna Turney, Genoa Middle School
2nd Place - Landon Albertson, Coshocton Junior High School
3rd Place - Laurel Smith, Benjamin Logan Middle School
8TH GRADE AWARDS
1st Place - Ava Parry, Genoa Middle School
2nd Place - Joseph Contorno, Ridgeview Middle School
3rd Place - Leah McMahon, Genoa Middle School
4th Place - Kate, Heritage Middle School
1st Place Cover Contest Explanation
Anthony Santos Rios Grade 6
Dominion Middle School
TEACHER: KAMI NOVAK
CONTEST COORDINATOR: LAUREN NOBLE
This piece of art is meant to show that it is okay to take your own pathway and not follow everyone else. Penguins are the focal point because, typically, they travel together; however, the one penguin creating his own path is meant to show one being true to themselves. Always be your own person and stay true to you.
2nd Place Cover Contest Explanation
Jo-Ann Odonkor Grade 8
St. Vincent de Paul
TEACHER & CONTEST COORDINATOR: KATHERINE
Accountability is the condition of being responsible. When you are responsible, something that comes to my mind is leadership. Leadership is taking responsibility for something and instructing others, through the good and the bad. That is why I drew the geese flying in a V shape, the one in the front being the leader. Even when the group flies over steep mountains, rocky cliffs, and through bad weather, the leader stays true to the group which it is accountable for.
HUDSON
Patience
Brock Winter Best Overall Grade 8
Genoa Middle School
TEACHER: ASHLEY MCFERREN
CONTEST COORDINATOR: DEBBIE PELLINGTON
is Bitter, but its Fruit is Sweet.
I used to love hanging out with my Grandpa, we would have the funniest talks, the best laughs, and the greatest moments together. We called my grandpa, Grandpa Cheese, because that used to be one of the only words my brother could say. Cheese and I would spend hours in his workshop, going over the names of his ancient tools and learning how to use them. One year, I went over to his house to build three new figurines for the growing nativity set I was making. It was the second year we were making figures for my parents and my brother as Christmas gifts, and I was excited to learn more about how to fashion the wood. Cheese took one look at my sketches, took a minute to think about them, and said we could do it. We grabbed the wood and headed down into his workshop. He set the wood on the table and started fastening it to the table so it could be cut.
Halfway through, he handed me the drill. I stood there in silence, but only for a moment. I felt like I was on top of the world. He was giving me a chance to drill! I decided to shrug it off as no big deal, but inside, I was beaming. I walked up to the wood, and Grandpa Cheese handed me a screw. I grasped it between my fore-finger and thumb, and put the drill bit in the head. I wrenched the trigger, and the screw flew out of the wood, skittering across the table. I must have been as red as the toolbox with embarrassment. But instead of laughing, Cheese grabbed the screw and told me to watch him. His rough fingers skillfully positioned the screw, while his other hand grasped the handle and trigger of the drill. Once the screw was in place, his hand flew up to the top of the drill, and he began to squeeze, gently at first, the screw spinning and spinning until he started the hole. Soon I could see his muscles tense as he pushed against the back end of the drill, driving the screw in. It only took seconds and I was amazed. He offered me the drill again, and I took it. He handed me another screw, and I took that too. I held the screw in place, and put my hand on the back of the drill. Then I began to squeeze, slowly picking up speed until the hole was started. I leaned my body forward and pushed with all my might, driving the screw into the wood. When I was done, I set the drill down and looked at Grandpa Cheese, who gave me one of the biggest smiles I had ever seen. He had been so patient with me. He congratulated me, and went over what I had learned. I felt even better than
when he had first given me the drill.
Next, he got out the jigsaw that he gave me for my birthday, and we started cutting out the figurines. Once all the figures of the three wise men were cut out, I thought we were done. I grabbed the figures and started heading upstairs so my Grandma could help me paint the figures. But then Grandpa Cheese asked me where I was going. I slowly turned around and saw him holding a new tool. He told me to come back and sit down, because he was going to show me something new, a tool called a file. I planted myself on his stool, and he showed me the different roughnesses on the surface of the file. He picked up a figure and showed me how to run the file up against the wood to smooth it out. I was so excited to try something new! I reached for the file in his hand, but he turned away. I felt awkward, with my hand outstretched in mid-air, when he turned back around holding three more files. He looked at my hand and raised his eyebrows. I retracted my hand and was ready to listen. He went on to show me how each of the files worked, and how to use them. At this point, I was itching to actually use one of the tools, instead of just watching them in action. He asked me if I understood, and I said that I did.
Soon, he gave me a figure to file, while he kept working on his. I loved smoothing the sides and getting rid of the indents the saw had made. However, I soon got tired of the repetitive motion, and I set my figure down, half complete. I heard Grandpa Cheese sigh, clearly realizing I had given up. Five minutes passed where neither of us said anything, and he kept patiently working while I sat, wishing I could leave. Soon though, Cheese looked up from his work and set a finished figurine on his table and my jaw dropped. The gouges and mistakes I had made with the saw were gone, all along the figure, smooth edges rolled onto more smooth edges that lined the outside of the figure. I was amazed. He calmly asked me “Are you done? Or do you want to try again?” That was all he said. At that moment, I learned a very important lesson, far better than how to file wood. I learned that patience is the single most important word that has ever been spoken. I learned that without patience, my finished product would look bumpy and half complete. I picked up my half finished figure, looked Cheese in the eye, and said “I’ll try again.” He smiled one of his smiles that made you feel like a bright summer day, and said okay. He picked up the last figure and a file. He gave a file to me, and we both got back to work. We went on like that for half an hour, neither of us saying anything while we worked.
We finished at the same time, and both put the figures on the table. He put his hand on my back and told me I had done a good job, and he meant it. The figure I made looked just like his, and I couldn’t wait to give them as gifts. Months later, after Grandpa Cheese had passed away, there were times when I knew that I could take the easy way out of something and just do an okay job, but I felt his hand on my back, telling me to be patient, because in the end, it won’t just be okay. It will be beautiful. Patience is key.
2nd Place - Overall
Grade 7
Genoa Middle School
TEACHER: KARA REITER
CONTEST COORDINATOR: DEBBIE PELLINGTON
Embrace Your Flaws
I remember when I was young and carefree, when self love wasn’t a struggle. Then I grew up. I was very excited to go to middle school. It was the start of a new chapter or so I thought. I quickly found out that the experience was not what I expected. I was told middle school was a place of self discovery which is true, but it’s also a glimpse of what’s waiting for you in the real world - people who will support you and people who will try to tear you down. Personally, I have struggled with this. I thought middle school would open up a new world for me, a place where kindness thrives, but I was wrong. While there are some kind people, I also found people who tear you down. I am a victim of these people. I’ve been body shamed, cussed out, and even kicked for being me but this isn’t even the worst of it. I’ve been told to kill myself on multiple occasions which has taken a toll on my mental health. I gave into the hate and thought less of myself, I began to wonder if the world would be better without me.
People disliked me because of my body. I went through puberty earlier than most of my peers and gained weight because of it. I developed curves that others would die to have but I hated those curves, the dips in my hips and my thunder thighs. Additionally, I’m often looked down upon by my peers because I’m driven to make positive changes in my school environment. People view me as bossy rather than a student leader. People target me because of my passionate attitude. I’m told that I need to tone it down and that I’m sometimes too overbearing. I’ve had plenty of hateful things said and done to me. Everyone experiences middle school in different ways, some better than others. Some people will thrive and grow in middle school and others will wilt as a result of people tearing you down.
Being a middle schooler and just growing up in general is tough, but when people around you, who should be supporting you, don’t, it makes it ten times harder. I’m a person who takes someone’s comments to heart. When I was in the third grade my best friend and I were on the bus and we were sitting together. She looked at me and
said “Why are your legs thicker than mine ?” I looked down and noticed that mine were twice as big as hers. After that I could no longer bear looking at my legs without looking at them with disgust. Why couldn’t my legs be thinner? Why did my legs have to be so beefy? This is when I started to become extremely self conscious of my appearance, I remember a point in time where every negative thing I could think of corroded my mind. I was mentally abusing myself to a point where I started to lay out a plan, a plan that meant I was no longer a part of the world. I hated everything about myself. From my appearance to things that were completely out of my control. During this low point in my life, my grandma passed away. I loved her with all of my heart. She wasn’t just my grandma, she was my first love. After I lost her I lost a piece of myself. I became a different person. The girl my grandma knew was no longer present. She had gotten buried along with her. My parents took notice of my mood change and I ended up in therapy. I didn’t want help. I wanted to fight the battle on my own, but I realized that I couldn’t. This fight dragged me around and soon pulled me down into a deep dark hole, a never ending Hell. I thought I would never get out. I screamed for help yet no one came to rescue me. The screaming only drowned me out more. I remember the feeling of my eyes stinging from the endless nights I’d stayed up crying. I recall moments of time where I would start crying for no reason. I wasn’t sad nor happy, just numb. I even cried because I felt numb. I couldn’t feel anything anymore and that’s what tore me apart. The fact that I could no longer feel made me sick. I drowned in my emotions. Then, I started to gather myself. I lost so much time reflecting on my past that I missed out on the present. I realized that I couldn’t continue to blame others for how I handled a loss, I couldn’t continue to blame myself for things that were out of my control. It was God’s plan, only He knows where this will take me. I began to look past my past. I stopped listening to the hurtful things others said. I began to look at myself in the mirror and say “That’s me, that’s my body.” I learned to love my body even though it had its flaws but those flaws are what made it mine. I learned that it didn’t matter if someone liked my body or not as long as I loved myself then nothing else mattered. I struggled with self love for the longest time. It was one of the most difficult things that I’ve ever learned because self love is something you discover within yourself, not something someone can teach you. You have to find it in yourself and for yourself. I lost myself because I couldn’t love myself. I couldn’t forgive myself for things that were out of my control, I couldn’t accept my flaws. I didn’t want to admit I wasn’t perfect but I realized that nobody’s perfect! I learned that not being perfect is not something to be ashamed of, but something to embrace.
Embrace your flaws.
Eli Grissinger
3rd Place - Overall Grade 7
Minerva Park Middle School
TEACHER: BETH MORAVY
CONTEST COORDINATOR: SARAH COMBS
Why are you Sorry?
Accountability, as it is defined by the Merriam-Webster dictionary is “an obligation or willingness to accept responsibility or to account for one’s actions”. But why? Why do we care about accepting responsibility for our actions? The actions still happened. So why would you ever want to admit fault for them? And why do we care if perpetrators admit fault? It’s such a basic thing but so complicated at the same time. Accountability is something you can’t just earn in a day. Accountability takes time. Consistency. You can take accountability for your actions but to be an accountable person you have to have to make a consistent effort. Accountability is something that is earned, not done. Being accountable is a title that is forged in fire and needs to be constantly sharpened. When taking accountability for your actions, it is you showing an effort to someone you’ve wronged. Accountability isn’t one action, it’s showing that you care.
That is something I think the definition is lacking. It makes accountability out as something you can just do. But it isn’t. It never was. Accountability isn’t saying you’re sorry. Accountability is showing you’re sorry. Accountability is using as much energy as you can to prove that you understand what you’ve done. Accountability is proving that you care about what you’ve done. Real accountability is when you do your best to show you care, while expecting not to be forgiven. Accountability is when you do it anyway because you know you should. For the victims’ closure even if it goes against your own gain.
Earlier this year, I said some awful things to another student. I will not expand for their privacy but what I said would probably be considered unforgivable by most. It has eaten me away for months and stressed me out to no end. A clearcut case of unresolved guilt. I gave them a gift and a letter apologizing to them. I don’t expect them to forgive me. I never have. I did it because I thought my actions warranted some response from me. Not for my gain. But for their well being. I am by no means a saint. A
gift and a letter solves nothing, but the goal was never to solve anything. The goal was to send a message. That I understand what I did was wrong, and I’m willing to make it up.
So to answer the original question, accountability matters because when your perpetrator takes accountability, it gives you closure. It is them claiming their act and wrapping up the story. How do you properly take accountability? Try to make it up to them even if you know that you never can.
Sophia Johnson
Best Special Theme
Grade 8
Minerva Park Middle School
TEACHER: SIERRA GILLOTTE
CONTEST COORDINATOR: SARAH COMBS
Laws of Life
Has somebody ever told you to take accountability for something? What does taking accountability even mean? To me, taking accountability means that you are taking responsibility for your actions, AND taking responsibility for the results of your actions. But why is that so hard to do? Why is it so hard for people to own up to mistakes that they’ve made? People are wired to think that doing something wrong will end in punishment. That’s why people are so scared to make mistakes. That’s why people are scared of holding themselves accountable.
Not holding yourself accountable is a thing everyone has done. Think back to when you were a child and you did something bad to somebody else, your first instinct was to say “Well they started it!” They probably didn’t start it, but you didn’t want people to get mad at you so you had to shift the blame somehow. That’s what’s wrong with not taking accountability. You hurt other people by blaming them for something that you did.
Back in 2023 I was going through a lot. My father was going through kidney failure and diabetes at the same time. It put a lot of stress on me and all I could do was take it out on other people. I made my friends and family mad at me, and I never blamed myself for it; my thought process was “If it’s my fault, then I’m the worst person ever.” You may be thinking, “How would you be the worst person ever?” Well I already made myself feel insecure enough by blaming them for every single thing. I would hate myself if I realized that I never had a reason to blame and take everything out on everyone else. I never wanted to take it out on anybody else, but all the stress and pent up feelings resulted in frustration. I wanted to cry every single night. I wanted to scream. I just didn’t want to live a life without my dad. I just didn’t want to take accountability. Accountability and honesty go hand in hand. You can’t be accountable without being honest with yourself; you can’t be honest without being accountable. To be accountable you have to be honest with yourself and others. Accountability is literally
just being honest about something you did. People are so scared about others’ reactions to honesty that they forget to tell the truth, and never hold themselves accountable for anything. So what if you get in trouble for doing something wrong? You wouldn’t have to hold the burden of guilt for not being accountable.
I realize that many people in sports never take accountability. Being an athlete myself I realize I used to blame my teammates for every mistake I made. I remember I used to yell at my goalie when her mom came over to me angry and told me something that stuck with me. “You can’t blame her for not blocking the shot, there’s 11 players on the soccer field right now; 11 lines of defense. She is not the only one that should be blamed.” Right then and there I realized she was right. It was everybody’s fault for the goal. The offense didn’t keep the ball, the defense didn’t stop the other team’s offense, and the goalie didn’t block the shot. Then, through the multiple times my teammates telling me I was bossy and that I kept blaming them, I started to say “That’s my bad.” In soccer that’s one of the best things you can say to show your teammates that you know how to hold yourself accountable. I changed my mindset from “I’m the best one on the field so I can’t be blamed,” to “I could be the worst one on the field and not even know it so I should take accountability.” It’s better to be bad at something and be honest than be good at something but never be honest when you make a mistake.
During recent times I have turned into a more accountable person. I have realized that being unaccountable doesn’t benefit anyone. It doesn’t benefit you, and it sure doesn’t benefit anybody else. I used to live life in frustration and lies, but I realized that life is what you make it. That reminds me of a quote from Charles R. Swindoll, “Life is 10% what happens to you and 90% how you react to it.” The initial reaction of people to bad things that happen to them is to lie and blame. If you keep going down that path of unaccountability then you ‘re going to find out sooner or later that the easiest and best way to live life is to look life straight in the face, and be honest. Be responsible. And most importantly, be accountable.
Ava Parry 1st Place - Grade 8
Genoa Middle School
TEACHER: ASHLEY MCFERREN
CONTEST COORDINATOR: DEBBIE PELLINGTON
“Persistence is Your Determination to Stay at it Until you Win at it”
“Persistence is your determination to stay at it until you win at it” -anonymous. This is an important quote because to me, it means if you fail at something and give up, then you will get nowhere in life. You can’t give up and think you will never succeed, you just have to keep trying until you do. It doesn’t matter if it’s a sport, something for school or some other aspect of your life, you have to be persistent if you want to work towards something or achieve a certain goal. No matter what you are trying to accomplish or do you have to be persistent and never give up.
“Persistence is your determination to stay at it until you win at it” is a law of life that is relevant to my own life and experiences. I ride horses and go to showjumping competitions. One summer I had a broken arm and I could not ride while I had a cast on it. This was not good because I had a competition in October and I was not due to get my cast off until August. I was very worried that I would not be able to ride as well as I did before my broken arm. I was scared that I would lose all of my experience and if the horse spooked or took off, then I would fall and get hurt all over again. When I first got on the horse I realized I had definitely lost some skills. I hoped that before the competition, I could get back to riding at the skill level I was at before I had broken my arm.
At first, I was determined to get back to the skill level I had always been, but then I made a decision to try and get even better. I told myself I was going to get better no matter how much work I needed to put into it. I went to the barn multiple times to practice and took multiple lessons to get back to where I was. I started getting better, and only two months after getting my cast off I was back to where I had been before my injury. The competition was coming up, but I did not let that phase me as I continued to work hard to get better. Finally, I decided I was ready to try a jump. I was super scared and all I could think about was not falling off. I knew that I could not be scared because the horse would pick up on my fear and refuse the jumps. As a result, I gave it my all and it went pretty well. I knew that I needed to keep trying and be persistent if I was going to be prepared for the competition. The next few weeks I went to the barn multiple times and I started to
see improvement. Even though there were some bumps and bruises along the way, I was determined to improve my skills. I really started feeling more confident in my riding and I felt that I was ready for the show. In the end I was better than I was before I broke my arm all because I persevered and did not give up.
Finally, it was the day of the competition. I was very nervous when I saw all of the people who were competing. As I practiced, I started feeling more confident as the horse and I soared over the warm up jumps. Then we got in line to go into the arena and compete. I started feeling very nervous about messing up. So, I started reciting the course the horse and I were going to run over and over again in my head. This made me even more nervous but I did not give up. I was determined to do well and ended up winning third place.
“Persistence is your determination to stay at it until you win at it” also applies to my life because of dance. I was at a dance competition and had a hip hop routine to perform. This was one of my most nerve racking dances because I had to do a headstand. I was so nervous because in my dance practices, I wasn’t always successful with the headstand. I did not want to let my whole team down if I fell. Before it was time for my teammates and I to compete, we were backstage practicing our dance. We were all determined to do well. Then, it was our turn to compete. It was going well at first but then, it was time for the headstand. I knew the judges would take off points if l fell because I was front and center on the stage. I told myself I had to nail it so I didn’t let down my team. The beginning of the headstands for the team went well, but we still had to complete a turn on our heads and then move until we were upright to finish the routine. That is when we realized that we could not tum because the floor was not slippery at all and we all fell out of our headstands. I was so embarrassed that I fell out of my headstand in front of the judges. However, I was determined to get a good score, and I knew I had to perform the rest of the dance the best I had ever done. I wanted to finish strong and I did! At the end of the night we received multiple awards. We even earned a platinum award for our hip hop dance. I was proud of myself that I had the determination to persevere.
I learned the importance of being persistent and not giving up through my showjumping and dance experiences. By staying determined to do better, I was able to succeed at both.
Running away from a problem is never the answer. Instead, you must face it. Hard work and determination are the key to overcoming any obstacle. “Persistence is your determination to stay at it until you win at it.” This continues to have a huge impact on my life. It has shown me how to persevere no matter what I am trying to overcome. I won’t give up!
Joseph Contorno
2nd Place - Grade 8
Ridgeview Middle School
TEACHER & CONTEST COORDINATOR: DONELLA BRADDIX
A Law of Life - Acceptance
The first memory I have of my father is of him in a hospital bed with tubes sticking out of him, cuts and bruises all over his body. I remember my mom getting told he had hit a garbage truck on his motorcycle and slid, which tore his body up the entire way. The look on her face is one that still remains in my memory. It’s one of the only times I’ve ever seen her look so depressed and despondent.
My father’s life was impacted greatly afterwards. He was unable to even move for weeks. This was very different from the active lifestyle he was accustomed to. He used to ride around on his motorcycle and play sports and things, but I knew he wouldn’t be able to do those things any more. I’ve tried so many times to imagine how he must’ve felt, but it’s such a horrid thing to think about that I can’t even attempt to.
Every day I would ask my dad if he was okay but he’d always respond with the same thing. He would always say he was fine, but I could always see the truth in his eyes. I knew he wasn’t happy, but he had to make the best of his situation. This event taught me about the lesson of acceptance. I have had more incidents in my life where I had to learn acceptance.
For example, my dog, Malachi, was diagnosed with a massive cancerous tumor in his stomach. We booked a flight and rushed out to Michigan where he was. When we arrived, he was different from what I remembered and I could tell he was in a lot of pain. He would yelp or just sleep for hours. I would always look at him sorrowfully and wonder why he had to suffer so badly and I would just sit and pet him for hours on end. When we were ready to have him put down and they had him laid out on the table in front of us with the shot ready, the reality of it all really hit me. All I could think about while the vets injected him and put him to sleep was “Why?”. I just didn’t understand.
Once I got home, I realized there was nothing that I could have done to change things and that there was nothing else to do but accept what happened. I tried to think about it from Malachi’s perspective. He was in pain and his pain had been nullified, even if it did result in his death.
Trying to think about it from this perspective was extremely effective and was honestly the only way I was able to accept his death.
My dad also had cancer the same year and needed open heart surgery. We had talked to him about it many times and knew it was coming, but, I wasn’t prepared for it. When it came time for his surgery, I remember getting escorted out of the room and seeing all their instruments and things they were going to use on him. It was scary and difficult for me to accept that this was actually happening to someone, especially to someone as important to me as my dad. He would always talk to my mom about how scared and afraid he was-but, he would always hide it from me, putting up a barrier and acting strong. I managed to think about how it was going to save his life and that helped me accept what was happening. I know he had to be so scared too, even more scared than me and my mom, and I felt horrible for him.
He wasn’t done with cancer, to our dismay. Just later that year he was diagnosed with cancer in his lungs and liver. He was always tired and would sleep in for hours on end, and it was a different side of him that I’d never seen. It was so bad for him that he couldn’t even keep his tough persona and instead he showed just how weak he really was. My mom would cry, and I would too, because I knew that he likely wouldn’t have the same lucky outcome as he did before. We managed to get him in multiple hospitals which tried to help him and gave him surgeries and treatments for his lungs and liver. It ended up not working however, and in late 2020, he was put into hospice in Ohio. My mom and I rushed out by plane, and managed to stay with him.
I still remember the last night I was there, when we told him how we loved him and how it’s okay if he slept. He couldn’t even move or talk, and had to have everything done for him. But I knew that he heard everything we told him. The next morning, we woke up to a call. He had he had died at about 12 am.
It was hard for me and my mom, but we managed to accept it. We knew he wasn’t in pain and he wasn’t sad anymore, and that he was in a better place now. It helped me learn how to accept things, and how crucial acceptance is to living.
Acceptance is an important thing, and it’s a law of life you should make sure you abide by. We are human beings, and like any human being we are truly fragile. My mom has told me about many things she’s had to accept, from deaths to lost jobs and she’s told me about how much acceptance has helped her. Throughout all the hardships I’ve experienced, and all the wonderful people I’ve met, I know one thing: Acceptance is important, and it’s something everyone is capable of achieving.
Leah McMahon 3rd Place - Grade 8
Genoa Middle School
TEACHER: ASHLEY MCFERREN
CONTEST COORDINATOR: DEBBIE PELLINGTON
Stepping Stones
When faced with a challenge, I believe it is always important to take things one step at a time. As a student athlete who participates in an individual sport, this is something that I have found crucial to my success. Getting worked up or stressed out over something you want to achieve can be frustrating and create mental blocks. That is why it is important to take small steps, like one stepping stone at a time, to guide you through things and help you reach your goals. Think of how you cross a street, a pond, or a bridge. You have to take it step by step or one by one to reach the other side. I have learned that if you take things without slowing down, you can miss a step, which can cause you to get stressed and not perform as well as you hoped. It can also increase the amount of pressure you are feeling. I have experienced this mainly in swimming, but I have learned that the pressure I face makes me stronger in my life and it helps me overcome more things. When I am in a situation where I am faced with pressure, I have to take my situation one step at a time.
I am a swimmer, and when I am swimming, I always strive to reach for a goal or an achievement. Swimming is an individual sport in which an athlete must build up self confidence to perform well in high pressure situations. When I had races where I struggled to do well, I had low self confidence and got stressed out quickly because I thought I would never succeed. I built up mental blocks in certain events. One time, there was a cut that I wanted to reach while swimming. A cut is a time that you must achieve so you qualify to attend a certain meet or competition. I would get so close to this time whenever I swam but would always just miss it, no matter how hard I tried. This caused me to lose self confidence and not believe in myself. I put a lot of pressure on myself to do well. Many times, I would swim in events where I was not relaxed or confident. As a result, I would not do my best and I would get frustrated. It felt so mentally degrading knowing that I had trained my hardest and still could not perform how I wanted or how I was expected to. I have learned when I am faced with a block,
to take things step by step. If I want to succeed in something, the first step I take is to talk to a coach about where to start. For example, how do I pace? How should I build up confidence? What are the little things that I can focus on to do my best? After I asked questions and received feedback, the next step was to start practicing. My coaches always tell me to be confident in my racing, to know that if I believe in myself, I can do anything I put my mind to. I found that when I got the mindset of believing in myself, it really changed my perspective about things. I made sure to put the advice my coaches gave me into a routine. The final step I took before a race was to keep myself from overthinking about things too much and just rely on my confidence and my training. I would give it my best and I always tried to put myself in the most advantageous positions possible. By following my stepping stones, I ensured that I tried my hardest to reach my goals. When I was relaxed and confident I did everything I could, I raced my best. When I was scared of failing or had a mental block, I did not do my best.
I believe that individual sports are as mentally tough as they are physical. Even though your body goes through so much physical training and immense pain, you still have to be strong, maybe even stronger mentally to perform well. It is important to take criticism well, know that mistakes are okay, believe that you deserve good things to happen, know that you have trained hard, and learn that it is okay to fail because failing will make you stronger. I have learned that by consistently using my stepping stones as a guide, they help shape not just my athletic endeavors but also my approach to all challenges.
Kate 4th Place - Grade 8
Heritage Middle School
TEACHER: MINDY HOLMES
CONTEST COORDINATOR: DEBBIE PELLINGTON
Simply Being Gracious
Our parents have always told us to be grateful, say thank you, and to count your blessings, but we still often overlook the simple things that others do for us. It’s important to remember to take a look around and find the small ways that people contribute to our own happiness. Showing appreciation and acknowledgement of others makes people feel valued, and as a result, they are more likely to keep showing kindness. This leads to a more positive and friendly world for everyone. Not only does it have an impact on the world but it helps to reinforce the individual’s self-confidence about their actions. In life, we must make sure to appreciate the acts of kindness that others show, and put forth effort to convey our gratitude.
Every year at Christmas my grandfather picks out a book and writes a letter for each of my cousins and I. He always writes the most tender, considerate notes to us and chooses a book that reminds him of us. So, on Christmas of 2022, it was my turn to open a gift. It was the book from my grandfather. As the soft carols played I was handed the parcel. All of the talking and the music came to a halt in the wrapping paper strewn room. I anxiously held my breath and eagerly unwrapped the package. The title appeared, “The Boy, the Mole, the Fox, and the Horse” by Charlie Mackesy. I opened the front cover and out flew a crisp white envelope with my grandfather’s monogram on it. I unsealed it and began reciting what he had written. In a quivering voice I read about his pride in me, about my accomplishments, and most of all about the character that I exemplify everyday. My face went red hot, as I glanced up and saw Grandpa smiling and crying at the same time. I had never seen such raw emotion before. It was at this moment when I realized just how astounding this annual gift was. To think that he had spent so long thinking of each of us, thinking about how much he loved us, and picking out a special book that reminded him of us, is heart warming and changed my outlook on life. Now, when I open these letters I take time to appreciate the effort and time he put into this symbol of his love. Sometimes, I even start tearing up. At first I
know that I didn’t truly appreciate the gesture, but when I realized the importance of acknowledging what others do for you, it became something that I look forward to each year, our special bond with Grandpa. This taught me the significance of showing gratitude and appreciating what others do for us. The Boy, the Mole, the Fox, and the Horse is an inspirational story that has benefitted me and taught me lessons about life as each year’s books do. In the story four unlikely friends meet and explore the world together. Along the way they contemplate life and all of its beauty. By the end they have all learned that our purpose in life is to love others and allow others to love us. Each book has helped me become a better person and contribute positively to our society and world. I am so eternally grateful to my grandfather for teaching me the importance of gratitude through this annual tradition.
Having gratitude helps us have more empathy for others. With so many different people from different places, backgrounds, genders, race, and ethnicities we have to learn how to understand other people and be accepting of them. We should always show our gratitude for others no matter what our differences because we can all help each other out. Applying this law of life doesn’t have to be difficult. It can be as simple as writing a thank you letter to somebody in your life, or just showing good manners. Please and thank you go a long way. I have learned the importance of passing on love and gratitude. When somebody does something nice for you., you should do something thoughtful for them or another person. In the words of William Arthur Ward, “Feeling gratitude and not expressing it is like wrapping a present and not giving it.”
Anna Turney
1st Place - Grade 7
Genoa Middle School
TEACHER: KARA REITER
CONTEST COORDINATOR: DEBBIE PELLINGTON
Hardship Has a Reason
Have you ever been through a hard time and caught yourself asking “why me?” Or you felt all alone, like no one was supporting you. Wouldn’t it be nice to know how things would work out in the end? Many people make the mistake of not slowing down or realizing that everything that happens in life is for a reason. Even though the outcome may not be exactly how you wanted it, it always builds character and helps you build empathy for what others are going through. Think about how different the world would be if everyone focused on the life lessons learned from their experiences instead of the experience itself. People might have more empathy for others and view their situations much differently.
We’ve all had struggles or trauma, and I’m no exception. In fourth grade, my mental health took a dive. It could have been from the start of Covid or the bullying that I received at school. I think that both of these situations affected my mental state. Often, I would feel depressed and uninterested in my favorite activities, I had no appetite, and every day I would struggle just to fall asleep. Sometimes I would come home and just cry for no reason. As if that wasn’t enough, my grades started slipping and I had increasing attention issues. I wondered why all of this was happening to me.
I decided to tell my parents about what was going on, and my mom opened up about our long line of mental illness on her side of the family. She told me that I probably needed to get it checked out. A few weeks later I was diagnosed with depression and had to start taking antidepressants. It was nice to know that there was a treatment that I could receive for what I had, but it made me feel like I was now “labeled” as having depression and that it would never fully go away. The medicine made me feel a little better, but I started having a problem with eating and became very weak. Over time, my condition worsened, enough for my parents to notice. I started thinking that I was fat, even though I was pretty slim to begin with. I dropped at least two clothing sizes in a few months. It got to the point where I had to go to Nationwide Children’s Hospital and stay there for a week. Not only that, I also had to miss the last three weeks of school, which was very embarrassing, especially when everyone asked
why I was gone. It wasn’t a great experience. I remember throwing three mini bagels at one of the nurses’ heads because I didn’t want to eat them. I did it because I had a false conception that I was fat and didn’t deserve to eat them. I had to stay in the bed hooked up to a heart monitor the entire time and couldn’t even walk down the hallway. I don’t know why I let myself get like that, I was just so lost in my head. When I came home, I had to be on a special diet and stay essentially bedridden for the entire summer that year, because my vitals were not normal, and I was really weak. I started to feel like things would never go back to the way they used to be. I was feeling so many emotions all at once and I didn’t know what to do with them. My life was nothing now except doctors appointments in downtown Columbus and staring out the car window at the skyscrapers wishing my life were different. Wishing I could be a normal kid. Wishing I could hang out with my friends outside without them running off while I had to stay seated. Everything became numb and I felt nothing anymore, I just was.
Thankfully for me, I recovered a lot quicker than the doctors expected me to. By the time school started again, my life was somewhat back to normal. Even though I wasn’t fully recovered from everything that happened and was showing signs of post traumatic stress disorder, I stopped to think about how much I had learned. The counselor that I was seeing was the one who suggested something that ended up changing my life. She mentioned that I should think about how much I had learned and grown from my experience. At first, I didn’t want to do it because of all of the emotions connected to it, but I decided to give it a shot. I learned to keep in tune with my body and feelings and speak up before it’s too late. Additionally, I experienced a growing empathy for others going through a hard time. I also felt stronger, like I could handle more. Today, I am healed and thriving. Even though the thought of everything I went through still bothers me sometimes, I remind myself how far I’ve come. My experiences have taught me that whenever you’re going through a hard time, it is important to remember that hardship has a reason. You can make it through and become stronger than you started with the help of others and the determination to keep fighting.
Landon Albertson
2nd Place - Grade 7
Coshocton Junior High School
TEACHER: SHARI LONSBERRY
CONTEST COORDINATOR: BARBARA BREEN
Mistakes Make You Stronger
“The greatest mistake you can make in life is to be continually fearing you will make one.”-Elbert Hubbard. This is a quote that I wish I had known last year. We all at some point in our lives realize that making mistakes can make us better. Even though that may be the case, I am still scared of failure. I despise seeing a low grade on my grade card because it might make me feel less desire to work harder at school or any activity. This has been going on for a while now, I am an all-A student and when I get a B on even a small activity, I feel less motivated to work to make that grade better. I didn’t know how long it would take for my mindset to change, but I was desperate for that day to come.
I was devastated when I spotted a B on my grade report card in 6th grade. I knew that my parents were gonna be very disappointed because I had gotten all A’s leading up to that point, and I believed I would always get them. What I realized was that instead of a teacher grading my paper, it was a classmate instead. I knew I had gotten more right than the paper said, but I had to stay calm and wait for other assignments to improve my grade. What I didn’t realize was that there was less than a week left in the grading period and I couldn’t stay calm any longer, I had asked the teacher if there was anything I could do to get my grade up, but there wasn’t anything left, the only thing I could do was confront the teacher about the assignment that she didn’t grade telling her whoever the classmate was messed up the grading. I never got the paper back from the teacher in the first place though, the only way I knew I had gotten a low grade on the assignment was from the progress book. I knew she must’ve had the paper so I confronted her about the work, but she couldn’t find the paper. I was nervous, frightened, and anxious at the same time. If she couldn’t find the paper then there’s no way I could prove I had gotten a higher score. Defeated, I returned to my seat and sat there timidly waiting for the day to be over.
When I arrived home, my parents were not there yet because they had to work for another hour. I had decided I would not tell them because maybe when the grade card
came in, I’d hope she changed my grade. After all, she could not find the paper. A week had passed and my teacher announced that we were getting our grade cards today. I was extremely nervous about my grade, “Will I get my first B? Did she find the paper and notice I had gotten a higher grade?” were all questions that would be answered when I opened the paper. I grabbed the grade card out of my work shelf and sat down about to open the paper. I got a B. I was horrified. I put in so much effort to better that grade and it’s still a B. I returned home and put the grade card on the counter for my parents to see when they got home from work. Sitting on my bed anxious and uneasy waiting for the moment they arrived to hopefully acknowledge the reason I had gotten a B. When they got home they didn’t realize the card immediately. I was watching TV hoping that it would make me feel calmer, but it didn’t help. My dad yelled my name to come into the kitchen. I didn’t know if it was going to be a good thing or bad. I just hoped they weren’t angry at me. I walked to the kitchen at a leisurely pace, turned the corner and I saw my dad looking at me. He asked me why I got a B and I explained the situation. He understood me and I was confused. I said “I thought you were going to be angry at me,” he said that he didn’t think it mattered because I was at about 98% and if I hadn’t got the grade from a classmate I would’ve had an A. I was still shocked because I made a big deal about the grade when I shouldn’t have. My mom was a bit different. She was a bit more annoyed about it but still understood that the kid made a mistake and it was not my fault.
I learned from this experience that failure is something you need to progress in life. Without this experience, I would not have learned to not be afraid of failure. There are a million times I was afraid of failure because I never knew this law of life, but this law is essential to learn from your mistakes. I still try my best in school. If I need work to be completed, I work on it until it is fully finished. I have not gotten any super low grades because I learned this law. If I make mistakes I realize what I could do differently to better myself and become better. I can now proudly say that I’ve learned from my mistakes and learned to not fear failure. “You don’t learn to walk by following the rules. You learn by doing, and falling over.”-Richard Branson
Laurel Smith 3rd Place - Grade 7
Benjamin Logan Middle School
TEACHER: TINA MCPHERSON
CONTEST COORDINATOR: DEEPIKA
SCHEIDERER
The Pretender
I was sitting on a bench in the park when it happened. It was the summer before sixth grade, and the world was in a rare state of peace. The sky was a gorgeous shade of azure blue, and the weather was perfect. The sun heated my skin, and there was a slight breeze to the air that swirled my hair around. That day had been a good day. We ate lunch, and then we got ice cream. At that moment, we were sitting at the park, people-watching. Most people would define this day as perfect.
But there was something in my chest, something that made the day... less. It tugged at my soul, threatening to take the good away and replace it with the bad. It was always there. It never seemed to go away, no matter what I tried. So the feeling was ignored. I smiled and pretended everything was fine. Because with our family, everything was always fine. It had to be.
There were a lot of people at the park that day. A couple was having a picnic, giggling over Jimmy Johns. A family not unlike ours sitting on the bench on the other side of the lawn, their kids playing tag.
But there was one person in particular that caught my eye. A girl on the lawn, just a few yards away. She was lying on a blanket, limbs sprawled out like a starfish. She had dark green, wavy hair, cut up to her chin and was clad in bleached overalls and a pastel rainbow hoodie. Her feet were dressed in platform combat boots, and she had socks with frogs on them.
But despite all of that, there was something about her that made me take a second look. Her face was undeniably happy. Her smile reached her bright eyes, and her whole being looked as if she could take on the word. The thing in my chest lurched, and I felt something. Wanting. I wanted to be like that girl, more than almost anything. She seemed alive. Something I was not. But something I could be.
I was staring at the girl now, in a trance. But a boy a year or two younger than me, ran up to her, breaking the haze. “Hey miss!” he shouted at her. The girl looked up at him with a puzzled expression “Hey little dude.” Her face turned up in a smirk. She reached her arms behind her head, laying on them nonchalantly. “What can I do you for?” The boy’s eyebrows furrowed, “Why are you dressed like that?” He asked, pointing at her. “Don’t you worry that people will
think you’re weird? Cause I think you’re weird. I think you’re really weird.” A normal person would be angry. A normal person would tell the boy to go away. But not this girl. She closed her eyes and replied, “Nah, little dude. It’s my life. If people don’t like the way I dress, it’s their problem, not mine.” The boy’s face turned confused. “Huh?”
Now she was paying attention. Her eyes popped open, and she sat up in a slouch. “Here, let me explain it to you. It’s my life, right?” “Yeah.” The boy nodded. “Why would I let anyone else live it for me? They can live their life, and I can live mine. If they don’t like the way I live, I don’t care. It’s not my fault they don’t like me, it’s theirs. Does that make sense?” She looked up to the boy with a hopeful look. He frowned. “No, it don’t. I still think you’re weird.” The girl let out a sigh. “Okay then.” She shrugged, laid back down and closed her eyes again. The boy walked away, shaking his head.
Although the boy had learned nothing, I had. The realization struck through me like a bullet, and I could do nothing but sit still in its wake. I wasn’t. .. me. I was a mirror of the people around me. Suddenly, everything I was felt wrong. The thing in my chest clawed, and screamed inside my abdomen, wanting to get out, to no longer be trapped in its prison. My breathing started to get heavy, and all I could think about was how much I had been missing out on.
My whole life, I had done what others wanted. I put my hair in a ponytail, and I wore drab clothes. I acted like I didn’t want to scream when my friends said something rude and horrible. I acted like I was okay when others disregarded me or used me just because I didn’t have the strength to say no. But at that moment, I decided I was done.
Because of this girl, this girl, this girl. She made me rethink things. She gave me a new perspective. A new way to look at the world. I had to tell her. But when I looked up, she was gone. The picnic blanket had vanished. It was as if she were never there. I went home in a daze that day.
The very next day, I ordered a rainbow hoodie.
That was just the start. I dyed my hair all the colors of the rainbow. I wore patterned socks every day. I started speaking up when people said cruel things. I didn’t let them take advantage of me. I made different friends, friends who loved and accepted the real me. It was a breath of fresh air. My lungs were able to fill with the oxygen that they needed. And the thing inside my chest? Gone. Never to be seen again. Why would I let it stay? So people would like me? If people only liked the person I was pretending to be, they don’t even know me. Let alone like me.
Now I’m in 7th grade. I would be lying if I said things were perfect. They’re not. They’re far from perfect. But those things are out of my control. There is only one thing I can control. Me. Who I am, inside and out. That’s my Law of Life. It’s how I live, and how I plan to live for the rest of my life. While I’m writing this, I’m thinking back to that girl. The girl on the lawn changed everything. I wish she knew how she helped me. Maybe I’ll see her someday. Maybe I’ll show her this essay. I hope she would be proud.
Averie Cofie
1st
Place - Grade 6
Blendon Middle School
TEACHER: LEE RUTHERFORD
CONTEST COORDINATOR: SARAH COMBS
Laws of Life Essay
“Empathy is about finding echoes of another person in yourself.” Mohsin Hamid. To me Empathy is the most important law of life. Without empathy people would struggle alone. Without empathy people would feel pain without anyone to remind them they are not alone. Empathy isn’t reminding someone that it is going to be ok, empathy is reminding someone that they are in this together. When someone has empathy they put themselves in the same circumstances as the person who is hurting. They feel how that person feels.
Three years ago I had to have a lot of empathy. After recess at school the teachers lead me and another class to a classroom we didn’t usually go to. The principal and other teachers including the guidance counselor were there. Several other students and I were confused and a bit nervous. One of the teachers came up to the front of the classroom and began to get students settled. Nerves shot through my body as the teacher began speaking. “ The reason why we are all here,” the teacher announced. “ We would like to inform you all that one of your classmate’s mom passed away just last week.” I could feel my soul leave my body. The room was so silent I could hear every breath. The guidance counselor came up slowly and began telling us about empathy. She explained that empathy is putting yourself in that person’s shoes. I imagined what life would be like without my mom. It hurt to just think that I would have to get through the rest of my life without her.
When he returned to school I began to put myself in his shoes. I felt how awkward it was to be in a room with friends. I felt how hard it was to return home and not have my mom to welcome me. Some days I could tell he needed a friend. On those days I would go over and make him laugh. Other days I could tell he needed space. On those days I wouldn’t bother him. As other students and I continued to have empathy for him I could tell he was getting better. He began to become the person he was before his mom passed. He didn’t get better in one day. It was a process. Each and every day he grew. By the end of the year he was making jokes just like he used to. That is what empathy does for someone. It helps them along their progress to heal.
That is what changed how I looked at life. Without empathy I would have never known what life is like when you experience such a tragic event. Having empathy puts a big impact on what I need to do to help people when people are struggling. Sometimes it is hard to help people when they are struggling. Sometimes it’s hard to try to help people when they are hurting. That’s why empathy is important. Without empathy people would struggle to heal from something that hurt. It is hard to hurt alone. When you hurt alone, you feel like you will never be able to climb out of the deep void of pain you are in. You will have no one that is there in the void with you.
“ Empathy is about finding echoes of another person in yourself.” Mohsin Hamid. Empathy is the most important law of life to me. When we have empathy it teaches us what it is like to go through certain things. It helps people who are struggling. It reminds them they are not alone. It reminds them that there is someone by their side to comfort them. This proves why empathy is the most important law of life.
Bridget Beight
2nd Place - Grade 6
West Muskingum Middle School
TEACHER:
ANDREW DENT
CONTEST COORDINATOR: CHELSIE WRIGHT
Be Thankful for What You Have
Being thankful for what you have. Most people think of this as objects that you can buy with money, but I think of this as family and experiences. My grandfather has always played a big role in my life and he has enjoyed it even though he wasn’t the richest. He always enjoyed seeing us and coming down to watch us play sports.
I recall when he would take us to the farm just to spend time together we would play on the hay bales and talk. Right before dinner we would sneak out with our boots on and walk around the farm instead of setting the table. We would always laugh and forget all of the bad things with him.
My grandpa always said he could fix anything as long as he had duct tape. This is something that he was always proud of. He also always had a different color of roof on his barn. My sister and I thought this was silly but he would say as long as it works. When my grandpa would always come over and we would see him a lot. I would always take it for granted.
Then, he started getting sick, he didn’t play as much outside with us, and he always had to sit down. His sickness got worse and worse. Until eventually he passed, that was one of the worst days I have ever felt and I still remember it clear as day. Now, I always think about his life and how he would want me to act.
I now think back on how he didn’t always have the best things, but he always made them work. Now, I try everyday to be more like him. His love for everyone, his helping hand, and most of all, just looking at what he has and not what he doesn’t have. As Oprah Winfrey said, “Be thankful for what you have and you’ll end up having more. If you concentrate on what you don’t have, you will never, ever have enough.”
Morgan Flaherty 3rd Place - Grade 6
Dominion Middle School
TEACHER: KAMI NOVAK
CONTEST COORDINATOR: LAUREN NOBLE
Brave Face
Do you ever get that feeling? The spike of fear that tries to convince you not to do something? Everyone gets it at some point. It can be easy to talk yourself into believing that something is scary, or walk away from instances that make you uncomfortable sometimes, but that does not mean you should. The law of life that I find to be most valuable is never backing away from a challenge and being brave enough to face it.
Everyone has examples of challenges in their life. A recurring challenge for me has been performing in front of a live audience. Ever since I started performing when I was four, I have gotten nervous prior to any performance. Even though I have been playing violin for eight years, this is still my biggest unease. I get super nervous and stressed out for fear of making a mistake, so much so that my hands start to sweat, random thoughts buzz around in my head, and my knees bang together. Regardless of all of this, I know that I will feel even worse if I do not do whatever I am scared of or nervous about. Whenever I hold off on something or decide it is not worth it, I always regret my decision later on. Other instances where I feel this have been the disappointment that I feel every time I hold back from raising my hand in class, or when I decide to skip an opportunity that might have been a really fun experience. The best case scenario is that I do not get the satisfaction of finally finishing the song. A worst case scenario is that people keep asking me why I did not do it, and I have to answer that I was too afraid. It is important to me that I keep putting myself out there and continue performing even though it might be uncomfortable. It is always worth it because of the relief, satisfaction, and fulfillment you get when you have done it. That is why I continue performing in front of people. It makes you feel as if a huge weight has been lifted off of your shoulders; therefore, this is one small way that I can work to face my fears. On the flipside, one example of when I have overcome my fear is when I was ten, and I was playing in my school concert. I was the only performer playing in both the orchestra and the band. I had to perform with a violin in orchestra and a trumpet in a
band, so I knew that I would be singled out. I was on the verge of just walking out of the room with no explanation because of my fear of making a mistake in front of everyone while they were all focused on me. Then, one of my teachers gave me a reassuring smile. Due to her kindness, I felt a surge of confidence and walked right up to the stage and played fifteen or so songs without any doubt that I would finish. It was one of the most fun concerts of my life, thanks to my ability to push through the wall of doubt in my mind that tells me I was not good enough to accomplish my goal of completing the concert
Ultimately, all people have little challenges or fears similar to mine. Whether it is something that someone is scared to bring up in a conversation, or something that someone will run away from if they see it on the street, people will always feel better when they find a way to push through and overcome their fears. Once someone faces their challenges, they can do anything they put their mind to trying.
Participating Schools
St. Vincent de Paul
Ridgeview Middle School
Dominion Middle School
Philo Jr High School
Walnut Springs Middle School
West Muskingum Middle School
Minerva Park Middle School
Blendon Middle School
Beulah Park Middle School
Benjamin Logan Middle School
Columbus Gifted Academy
The Columbus City Preparatory School for Girls
Waggoner Junior High
Holy Trinity School
Heritage Middle School
Genoa Middle School
Coshocton Junior High Schooll
Awards
Best Overall $500
2nd Place Overall $250
3rd Place Overall $150
Best Special Theme $100
Best Cover Design $150
2nd Place Cover Design $75
6th, 7th, and 8th Grade Level Awards First Place
$100 Second Place $75 Third Place $50 Fourth Place $50
Each school with a finalist will receive $50 and each teacher or coordinator will receive a gift card
Participating in the Laws of Life 2025 Contest
The Central Ohio BBB Laws of Life Essay Contest is a competition of the best Laws of Life essays written by middle school students in BBB’s 21-county service area. BBB’s Center for Character Ethics sponsors the contest to encourage schools and communities to engage in this enriching and valuable experience. To learn more about how to participate in the 2025 Laws of Life Essay Contest, please visit BBBLawsofLife.org or contact Cassy Patterson at cpatterson@centralohio.bbb.org.
2024 Laws of Life Judges
We would like to thank the following individuals for their dedicated service in judging the 2024 Central Ohio BBB Laws of Life Essay Contest.
Sarah McCabe
Jen Mercer
Jay Lindner
Craig Vroom
Mick Proxmire
James Rabenstine
Ryan Aguire
Lucy Frontera
About BBB
Better Business Bureau is a community-based resource, a trusted advisor, and a partner in business. Our mission is to provide assessment, training and recognition programs for current and future leaders who are intentional about character, culture, and community.
BBB’s Center for Character Ethics recognizes student leaders through our Laws of Life and Students of Integrity Scholarship programs; young leaders through our Spark Awards and established leaders through our Torch Awards.
Find out more about our student programs, visit BBBCenterforCharacterEthics.org
Sponsors
A special thank you to our sponsors for supporting the contest:
