Fall 2023 Beacon

FALL 2023

BEACON BETTER BUSINESS BUREAU OF CENTRAL OHIO

®

Better Businesses Plan Ahead

• Marketing Trends for 2024 • Customer Review Solutions • Creating Lasting Community Impact

Planning Ahead: Marketing in 2024

Welcome to a valuable resource dedicated to Accredited Businesses like yours, offering unique insights into marketing strategies for 2024. On each page, you’ll discover best practices and tips to bolster your brand using resources and opportunities exclusive to BBB Accredited Businesses.

Marketing is an ever-evolving asset to your business, and it’s important to stay up-to-date on current trends and strategies. Your BBB crafted a useful checklist to guide you through your marketing planning for you to stay on top of your game in 2024.

Prioritize Video Marketing

Video marketing is continuing to grow in popularity. Use video to showcase your products or services, create engaging content, and improve your search engine rankings.

You can showcase up to three videos on your BBB profile.

Emphasize Personalization

Personalization will continue to be a key trend in 2024. Use customer data to tailor your marketing efforts to individual preferences and behaviors.

Invest in Influencer Marketing

Influencer marketing is becoming increasingly important, especially for reaching younger audiences. Consider partnering with influencers who align with your brand values and target audience. Explore opportunities to partner with BBB, an authoritative resource with a deep local audience of your customers.

Utilize Artificial Intelligence

AI is becoming increasingly popular in marketing strategies. Consider incorporating AI into your marketing efforts to personalize customer experiences, improve targeting, and automate routine tasks.

Focus on Voice Search Optimization

With the rise of smart speakers and voice assistants, optimizing your content for voice searches will be crucial in 2024. Ensure your website and content are optimized for voice search queries. BBB’s Directory Listings are optimized for voice searches.

Measure & Analyze Results

Finally, ensure you’re measuring and analyzing the results of your marketing efforts. Use data to optimize your strategies and improve your ROI.

On each page in this edition you’ll discover marketing best practices and tips to build your brand through BBB resources and opportunities in 2024.

Add Your Business Logo Update Your Business Information

Encourage Customers to Leave a Review

Add Photos & Videos of Your Work and Team

Manage Your Complaints to Improve Your Rating

Build Your BBB Business Profile

Want to show potential consumers that your business is the real deal without them struggling to find you? Your online BBB Business Profile is the perfect way to show consumers you’re a business they can trust. Your BBB Business Profile can help them find you with ease! Check out these tips to pump up your online presence.

BBB: Your 2024 Marketing Partner for Success On a Budget Marketing is crucial to stay ahead in a competitive, ever-evolving landscape. Well-planned efforts build brand awareness, generate leads, and boost sales.

Effective marketing will be essential to differentiate your brand from others and attract and retain customers. And BBB is your cost-effective marketing ally offering impactful ways to reach your ideal customer.

Partner with BBB for:

• Ethical Advertising: Reach engaged consumers who value ethical practices.

• Credibility: Display your Accredited Business Seal, increasing trust and loyalty.

• Local Presence: Establish a strong community presence by building brand recognition and customer connections.

• Budget-Friendly Services: Access affordable graphic design and marketing.

• Wide Reach: Our TV ads cover the Columbus Metro area and beyond.

4 More Ways To Market Your Local Business On a Low Budget

Need help creating a budget?

Check out BBB’s tips on how to build a budget here!

Our Ads rea entire Co Metro ar beyo

Let us handle your logo design, logo updates, ad design, and video production needs!

Contact: Ali Bahns,

Director of Regional Marketing & Promotions, at abahns@centralohio.bbb.org or 614-754-4572

Marketing on a Budget Your BBB works with nearly 5,000 Accredited Businesses annually to grow their businesses on a budget. To celebrate and showcase that you are the Sign of a Better Business, we offer budgetfriendly marketing opportunities exclusively to our Accredited Businesses. We will even provide design services for you!

TV Campaign

Feature your Accredited Business in our BBB TV Commercials. That airs on major networks across Central Ohio. Strategically select when you’d like to participate, the network your 30-second commercials airs on, and the ad quantity. Your BBB Staff handles all the production!

Digital Billboards

Increase your local visibility with BBB’s digital billboard campaign. BBB teams with LAMAR for the opportunity to boost your exposure while showcasing your Accreditation. You’re sure to be seen with your individual billboard message rotating throughout Central Ohio!

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Logo & Video

Add your logo to our BBB.org Directory Pages which will to accompany your organic listing when consumers find you on BBB.org. Also available a custom video that promotes your BBB Accreditation that you can use anywhere from your website to social media!

BBB.org Directory Ads

Directory ads puts you at the forefront when a consumer searches our BBB Directory for your products and services, linking them directly to your BBB Business Profile! These ads include your logo, contact information, BBB Accreditation status, letter rating and access for consumers to “Get a Quote”! Select specific search results (business categories and counties you service) where your business will be displayed.

BBB.org Banner Ads

Banner ads offer more customized design including your logo, contact information, and services. Link to your Business Profile Page or your website. Select specific search results (business categories and counties you service) where your business will be displayed.

Design your own banner ad or let our staff handle it for you!

Customer Reviews and Relationship Building Growing Your Brand through Customer Reviews

Customer reviews will be vital for marketing success in 2024. BrightLocal reports that 87% of consumers read online reviews for local businesses, with this number expected to rise. Positive reviews build trust (72%) and carry as much weight as personal recommendations (88%).

These numbers emphasize how vital consumer reviews are for trust and credibility, and prioritizing them can lead to increased success.

BBB makes it easy for you to gain legitimate and verified reviews.

Leverage Review Solutions - its a free app that makes asking for and collecting reviews simple and quick.

Your Business’s Online Reputation: What’s the Message?

Your online reputation carries significant weight, with BBB reviews ranking as the most trusted source (BrightLocal’s Local Consumer Survey 2022). In 2024, businesses should prioritize earning and responding to reviews because: • 99% of consumers used the internet last year to find a business • 99% of consumers used the internet to find a business.

• 98% checked reviews.

• 74% reviewed a local business last year.

• Star ratings and your replies sway consumers.

BBB Makes Managing Reviews Easy Get the FREE APP!

Discover the BBB-backed Review Solution app—a hassle-free way to collect impactful reviews. It sends consumers a simple text with a link, so they can effortlessly share their experiences without barriers.

Don’t chase reviews; learn about Review Solutions now and boost your business!

Download the FREE App and get started today!

Have Reviews? Now What?

Responding to Reviews Supports Your Marketing Efforts Surprisingly, 75% of businesses overlook customer reviews.

Positive reviews are a testament to your hard work and dedication, while addressing negative feedback is equally crucial to protecting your reputation. Consumers expect swift responses to complaints, and if you get it right, approximately 83% become more loyal to your business. A well-crafted response is your opportunity to enhance your impact by engaging with integrity and ethics.

Create Lasting Community Impact Sponsoring non-profit and community events isn’t just a feel-good move; by teaming up with organizations like your BBB, companies get a chance to showcase their caring side while reaping tangible business benefits. It’s a smart marketing strategy that can enhance a company’s image, make valuable business connections, and attract quality talent.

Business Benefits of Sponsoring Charity and Community Events Improved Brand Reputation

People love companies that give back, and studies back this up. Researchers in the Journal of Business Ethics found that companies consciously giving back are seen as socially responsible, instantly giving them a reputation boost that makes them stand out in a crowded market.

Businesses can readily show their commitment to social responsibility, gain customer loyalty, and improve brand recognition. Sponsoring trust-worthy business practices programs like Better Business Bureau’s Center for Character Ethics programs helps businesses build trust with their customers and connect with other businesses that share their values.

Increased Brand Awareness

Supporting a charitable cause also has a significant impact on a company’s reputation and bottom line. Nearly 90% of consumers are willing to switch brands if a company supports a cause they care about (Cone Communications 2017 study).

Attraction of Talented Employees

Community-impacting sponsorships can also help businesses attract and retain talented employees. According to a report by Deloitte, 70% of millennials consider a company’s commitment to social responsibility when deciding where to work. So, sponsoring community events isn’t just a win for the business; it’s a high-five for the whole crew!

There’s a way ANY SIZE business can participate affordably!

Contact:

Cassy Patterson,

Events & Program Manager, cpatterson@centralohio.bbb.org about BBB’s Center for Character Ethics programs.

Sources:

“Local Consumer Review Survey 2020” by BrightLocal: https://www.brightlocal.com/research/localconsumer-review-survey/ Maignan, I., & Ferrell, O. C. (2001). Corporate citizenship as a marketing instrument: Concepts, evidence, and research directions. Journal of Business Ethics, 30(1), 157-172.

Cone Communications. (2017). 2017 Cone Communications CSR Study.

Edelman. (2020). 2020 Edelman Trust Barometer.

Kashyap, R., & Rangnekar, S. (2015). Corporate social responsibility and employee engagement: A conceptual framework. Academy of Management Proceedings, 2015(1), 14314.

Deloitte. (2020). Deloitte Volunteerism Survey 2020.

Harvard Business Review. (2019). The Competitive Advantage of Corporate Philanthropy.

Elevate Excellence: Empower Today’s Trusted Businesses and Tomorrow’s Leaders By becoming a sponsor in one or more of these esteemed initiatives, your business not only gains valuable exposure but also becomes a catalyst for positive change. Elevate your brand’s reputation, engage with emerging leaders, and leave an indelible mark on our community’s future.

2024 BBB Sponsorship Opportunities: Students of Integrity Scholarship At the heart of our mission lies a commitment to fostering character, integrity, and leadership in the next generation.

Since 2002, the Students of Integrity scholarship has stood as a beacon of recognition for exceptional high school seniors within our 21-county service area. These students embody the very essence of integrity, blending academic achievements with community service and personal excellence.

As the 2024 Students of Integrity scholarship sponsor, your business can play an instrumental role in shaping the educational paths of ten deserving students. With a $12,000 sponsorship, you will provide each recipient with a $1,000 college scholarship, cover event tickets for recipients, parents, and school representatives, and commemorate their achievements with personalized plaques.

Sponsorship Opportunity:

Scholarship Sponsor (Exclusive Title Sponsorship): Stand out as the event’s premier supporter, enjoying prominent logo placement, event tickets, and high-visibility branding across platforms.

Toast to Trusted Leaders Supporting our Center for Character Ethics Programs means contributing to a community of trustworthy organizations. By sponsoring the 2024 Torch Awards for Ethics and the 2024 Spark Awards, you encourage and celebrate organization that embody the values of ethics, honesty, and authenticity.

Through the Torch Awards for Ethics, your sponsorship highlights local companies that exemplify a commitment to ethical practices. And the Spark Awards recognizes young business owners who lead with character and integrity, making a positive impact on their communities.

Sponsorship Opportunities:

Premier Event Sponsor (Exclusive) Ethics Sponsor (Exclusive) Trust Sponsor (Exclusive) Leadership Sponsor (Exclusive) Toast Sponsor

Laws of Life Essay Contest Contribute to the character development of Ohio’s youth by sponsoring the Laws of Life Essay Contest. This Center for Character Ethics initiative challenges students in grades 6-8 to reflect on life principles that guides their behaviors and choices.

By joining as a sponsor, you encourage young writers to explore their values, fostering empathy and self-discovery. The contest integrates seamlessly into school curricula, aligns with state and national literacy standards, and hones critical writing skills essential for their journey ahead.

Sponsorship Opportunities:

Premier Event Sponsor (Exclusive Sponsorship) Leadership Sponsor (Exclusive Sponsorship) Character Sponsor

Contact: Ali Bahns,

Together, let’s empower the leaders of tomorrow and build a better future.

Director of Regional Marketing & Promotions, abahns@centralohio.bbb.org or 614-754-4572

WELCOME NEW BUSINESSES Year to Date

21st Century Home Health Services LLC BSN Construction, LLC 24 Possible LLC Bubble Tails Grooming LLC 3 Of Me Painting LLC Buckeye Electric of Upper Arlington LLC 33 Mile Radius LLC Buckeye Home Center 50 Floor Buckeye Mechanical Construction LLC 740 Audio, LLC Buckeye Real Estate Investments & Services, Inc. 740 Cash Buyers Buckeye State Services LLC A & A Excavating & Septic Bush Enterprise A & M Impressive Painting LLC C L Parker, LLC A Better View Surveillance C&M Drainage & Contracting LLC A Clean Sweep LLC Cabo 21 Improvements A Dozen Of C’s Home Care, Inc. Cabrera Property Homes LLC A Grade Painting & Remodeling LLC Campos Tree Service Company A-Team Limo LLC Capital City Frenchies A1 Heating and Cooling, Plumbing LLC Capital Tree Service LLC AAE Bathroom Remodeler LLC Capstone Business Solutions, LLC Able Basement And Structural Solutions Care Electric LLC Absolute Integrated Solutions LLC Care of Excellent AccuPro Audio Video Inc. Caribbean Interlink LLC Ace Construction And Design LLC Carpenter’s Son Construction Adams Renovations LLC Carter’s Hauling LLC ADC Artisan Decorative Concrete and More Cason Home Loans Adkins Home Solutions LLC Cavalier Metal Roofs, LLC ADT Solar CBC Landscape Company Advanced Commercial Roofing LLC CDA Home Solutions, LLC AFC Recovery LLC Central Ohio Exterminating Affordable Plumbing - Reedy Plumbing Central Ohio Home Exteriors, LLC Aim Green Restoration LLC Central Ohio Repairs, Inc. Air Butler LLC CH Garage Door Service LLC Aligned Counseling & Wellness Services, LLC Chad Little Agency All American Roofing Chapman Drainage & Basement Repair All Dry of Central Ohio Cheesecake Castle All Friends Painting and Drywall LLC Cherryish Cleaning Service All Seasons Carpet Cleaning, LLC Chim Kleen Chimney Service Almost Home Real Estate Services LLC Choice Renovations, LLC Alternative Home Health Agency LLC Christian K-9 Academy Alternative Solutions for SuperComputing Chropynska US LLC American Eagle Mortgage powered by CrossCountry Mortgage City Garage Door Service AMP Auto Sales LLC Classy Claws Grooming LLC Apex Power Washing LLC Clearcoat Remodeling LLC Arselli’s CM Pools, LLC B & M Heating And Cooling LLC College Hunks Hauling Junk & College Hunks Moving Babies and Beyond Childcare Learning Center of North Columbus Baltzell Entertainment CollisionRight, LLC Barnhart Crane & Rigging Columbus Candle Supply Bearcat Home Improvement LLC Columbus Roofing Rescue Beasley Contracting LLC Concrete Dreams of Central Ohio LLC Beauty Within by Lexie LLC Connie L. Hall, Esq Before and after Photography Contractor Mechanical LLC Best Choice Remodeling, LLC Cork Construction, Inc. Best Roofing Company LLC CR Concrete Services LLC Beveridge Construction LLC CR Roofing and Exteriors Beyond Bay 6 Detailing LLC Crabtree Landscaping Bin There Dump That LLC, Bin It To Win It LLC Craig Miller Insurance Inc Black Lawncare, LLC Creative Consults LLC Blank Slate Property Solutions Creative Hair Designs By Jennifer Bliss Bronzing Bar, LLC CrossCountry Mortgage BMF Metal Fusions CRSIMS Construction Group, LLC Bonilla’s Tree Service Cugini Law, LLC Bowden Fence Curt’s Custom Concrete LLC Boyde’s Exterminating Company D & H Premier Construction LLC Boyer Brothers Painting LLC D&H Tire n Auto Brothers Irrigation and Lighting Dais Septic Service Bryant Renovations LLC Danzig Construction, LLC

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David Baker 3rd LLC DaVinci Contracting Ltd. Dawes Legal, LLC Daylight Insurance Agency DCLARK Online Dean’s Construction Dean’s Roofing And Construction LLC Dennis Auto Sales LLC Digital Growth Mastery Digital Signs and Scoreboards of Ohio Distinctive Integrations LLC DLG Property Services LLC Donna Gregory Realty, LLC Double L Lawn Maintenance LLC Doug’s Handyman Services Drain Master Dry Spot Plumbing & Handyman LLC DSA Electric Duke’s Home Improvements & Repairs LLC Dunmire Electrical Services Dynasty Roofing & Restoration LLC E - Tech LLC EGC Marketing Elements Dental Elite Apparel & Promo LLC Elite Home Warranty LLC Empire Tech Ohio LLC Endeavor Defense & Fitness Envirosource Waste Solutions LLC Epicurean Properties LLC Epoxy Roxy Design & Creations Erie Construction Mid-West, LLC Everett Smith Enterprises LLC Everyone Luvs 2 Wear Casjmir, LLC Evolve Roofing and Siding LLC Exact Medicare Group LLC Exterior Heroes Fabulous Roofing & Home Improvements Falcon DJs, LLC Farmbrook Media, LLC Fidelis Roofing Fine Designs and Interiors, Ltd. Fine Line Painting and More, LLC First Capital Dumpster Rental LLC Five Star Home Services LLC Flat Run C & C, Inc. Fluent Welding LLC FNLocksmith, LLC Focus C 4 Foltz Contracting LLC Forest Lawn Memorial Gardens Forever Outdoors LLC Fort Kelly + Co LLC Foster’s Outdoor Solutions LLC Frankal Innovations LLC Franklin Mechanical Services LLC Frazier Tree Care LLC Fred Blevins Construction Freedom Recovery LLC Friendly Clean, LLC Galloway Resource Partners, LLC Garage Coating Pros LLC Garage Experts of Columbus George Masonry & Concrete, LLC

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Junk Busters 911 Justin’s Remodeling LLC Kaela Rae Vance LPCC-S, LLC Kangarues Handyman Services LLC Kate’s Pet Sitting LLC Keith’s Flooring LLC Kelley Smith Counseling, LLC Kemper Corporation Kenyon Building Company, LLC Kingdom Innovations LLC Kip’s Home Solutions LLC Krupp Moving And Storage II, LLC Lady Vwb Nature Lake’s Painting Services, LLC Landscaping 365 LaRue Psychiatric Services LLC LEADING EDGE EXTERIORS Learning to Flourish LLC Leist Construction, Inc. Lenhart Construction, LLC Liberty Appliance Service LLC Lift With A Twist LLC Lighthouse Avionics Inc. Lively Painting & Drywall LLC Long’s Plumbing, Heating & Cooling Longworth Construction LLC Lots Of Love Learning Center, LLC Lowe’s Air Duct Cleaning LT Burns Company Lubell Labs Inc. Lucas Automotive Luxury Paint LLC M & E Tree Service M & M Spouting M-B Paving & Sealing, Inc. Madden Property Maintenance, LLC Malone’s Geese & Deer Nuisance Control Service LLC Mark Wahlberg Buick GMC Marroquin Tile And Labor LLC Mary’s Cleaners, LLC MaxForce Roofing and Siding LLC MBR, LLC MD Roofing & Construction Megan Murphy Salon MG Remodeling LLC Mid Ohio Contracting Mid Ohio Foot And Ankle Specialists Mid Ohio Hearth Products, Inc. Midwest - Real Estate Solutions LLC Mike’s Septic Services, LLC Mini Maids Minnow Financial Mitchell Handyman Services Montgomery Renovations LLC Moore Brothers Landscaping Moore Home Services LLC Moos Def Painting and Repair Moto Boutique, LLC Move Energy Therapeutic Massage Move Ready, LLC MOW-HIO LLC Mr. Bling King Mr. Metal Roofs, LTD, DBA Ohio Roofing & Exterior Concepts Mr. Splash Home Services, LLC

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Refloor Reliant Exteriors Rely Technology Repeta Rides Retired Roofer Retired Veteran Repair Service LLC Reuben’s Repairs LLC Revans Motorsports LLC Revolutionary Weddings & Events, LLC Robert Anthony Sean Security Services LLC Robert Hall MD LLC Roofing Recovery Ross Agri Mechanics, LLC Royse Partners Limited Rugged Sealcoating, LLC RVC Trucking Scioto Roofing Scioto Site Services LLC Scott’s Bright Windows, LLC Self Belief Llc Settles and Son Excavating/ Hauling LLC Seven Studios, LLC Sexton Drywall Shark Painting LLC Sharon’s Satin Stitches Shorty’s Painting Silverback Safety & Training Solutions, Inc. Simply Cut Lawn Care Skin by Gabby J Smash My Trash-Midwest Ohio Smooth Transitions Of Mid-Ohio LLP Solar Kings LLC Solshine Solar Solutions LLC Specialty Outdoor Services, LLC Speedy Towing Stephan Flooring LLC Stivison Transfer LLC Stormproof Roofing LLC Structural Reinforcement Solutions Structural Remodeling Structure Depot LLC Stucco Repair Columbus Ohio Summer Breeze Pools Sunrise Lawn and Landscape LLC Supreme Metal Buildings Swartz Fabrication & Repair LLC Swat Pest Solutions LLC T&N Handyman Services, LLP T. Helmick Remodeling LLC Team Chitwood Martial Arts-Lewis Center Team Chitwood Martial Arts-Marion TechAire LLC Tekton Construction Services The Ahola Corporation The Appointment Setter The Barn Yard LLC The Bath Authority, LLC The Bond Spot The Flag Lady’s Flag Store The Great Cabinetry Company The HairGallery LLC The Honeydew Crew, LLC The Lash Lounge The Local Plumber LLC

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s U n i o J Toast to

Trusted Leaders

Wednesday, October 18 The Bluestone 5 PM - 7 PM

Join us to raise your glass as we recognize trusted leaders and celebrate our Torch Award, Spark Award, and Students of Integrity Scholarship recipients.

Visit www.bbbcenterforcharacterethics.org for tickets and event information

CPMedia & Marketing | E.E. Ward Moving & Storage Co. IL Moda Brand Development | Plunkett’s Pest Control