bbase State of The Vision Eyewear Trend Forecast S22-S23

the

State

bbase Trend Forecast S23 - S24

of

Vision

CEO Note

“ In creating this edition of State of the Vision, we found ourselves refining our eyewear categories, be it across gender or mood, understanding that they need to be expanded on, in order to reflect the realm of possibilities and realities that sustainable fashion eyewear design can speak to.

Diversity encapsulates our identities, with our lifestyle preferences and patterns evolving from the past and present to forecast our future. At bbase, we look at all of this, in step with our global cultural and market shifts in order to help you respond to shifting consumer aspirations.

Read on as we deploy our virtual identities, explore digital spaces, amplify innovation and share our vision. I hope you enjoy this report as much as we have enjoyed creating it for you.

CEO

S23 - S24

© All rights reserved to bbase International Design Group

bbase Trend Forecast

Jo Black

A huge shoutout to my team for your relentless and collective creative power to WOW! It’s a gift to be on this journey together, working on this State of the Vision. “

Foreword

As we enter 2022, life teeters back into a post-COVID system and the flurry of activity that comes with it. A collective hope is palpable, that as we endure another period of change, we also welcome new possibilities.

Through a retail landscape that must reconcile an ecommerce boom with in-person experiences, we are witnessing an intense yet ambiguous market that is still dependent on a barometer that may not exist anymore.

Add this to government and industry leaders navigating the climate crunch, the growth of the crypto economy, supply chain disruptions and global freight challenges -

The roadmap is changing and the search for direction is clear.

Direction is a powerful thing. All at once, it shows purpose, knowing where to go, along with it’s opposite: notions of meandering and lostness.

This duality is echoed in our industry. Fashion eyewear attains purpose in not only functioning as protection for our sight, but by bearing witness to creativity and newness.

This will remain a major contributor to the future growth of the eyewear market. According to Statista, by 2027, the global eyewear market value will climb to $197 billion. While our world systems are put to the test to recalibrate, eyewear stays a firm and worthwhile venture for any fashion brand or retailer.

For eyewear and all the artistic and functional routes that can be taken, the ultimate trajectory of eyewear is upwards and beyond. Eyewear allows us to look up and beyond the sun, it elevates an outfit, lets us return to a memory, lifts a spirit.

Who doesn’t feel cooler when putting on a pair of sunglasses?

In this State of The Vision, Travelgeist, Crossroads and Exploration show how your next eyewear collection can transport beyond a world in postpandemic recovery to X marks the spot.

Along the way, we continue to be fully invested in the collaborative pursuit to build a healthier industry for our planet. We welcome innovation through alternative materials that help us decarbonise and preserve nature, all while exploring the multi-axis dimensions that technology brings, enhancing and redefining how eyewear is experienced in our future physical and virtual reality.

Wherever it is you want to go, let bbase guide your path to inspirational eyewear.

S23 - S24

© All rights reserved to bbase International Design Group

And movement is what consumers will continue yearning for. Fresh from the restrictions of social distancing and quarantine periods, the need for space to move and be moved is a fixation. The destination?

Anywhere but Here.

bbase Trend Forecast

In the fashion industry, eyewear’s ease to speak to a multitude of consumers is unparalleled. It emphasises a domain that depends on the flourish of imagination and succeeds because of a ceaseless orbit of materials, colours and shapes that capture a multiverse of lifestyles, personalities and moods.

Fashion lives in an arena that applauds the exuberance of memory and emotion, and in the face of the monotony of everyday life, eyewear’s real power is in its ability to move people.

Content

Enhanced Reality Curated Nature Dimensional Variants

CROSSROADS

EXPLORATION

Adopted Nostalgia

Digital Utopia

Anywhere but Here

Universal Spaces

Future Perfect

Future Direction

S23 - S24

© All rights reserved to bbase International Design Group

bbase Trend Forecast

TRAVELGEIST

bbase Trend Forecast

S23 - S24

FUTURE PERFECT

ANYWHERE BUT HERE

ADOPTED NOSTALGIA

© All rights reserved to bbase International Design Group

Travelgeist

TRAVELGEIST

Travelgeist : Adopted Nostalgia

Adopted nostalgia Eyewear Brands

Key Features

Features warm crystals, tinted lens and beveled rims. Variation in retro squares and metals with a modern flair will be popular, along with aviator shapes in weighty acetate.

Fully lean into trend-signaling and conversation-starting designs.

Hard not to strut in these styles.

This is our Adopted Nostalgia.

S23 - S24

© All rights reserved to bbase International Design Group

Anchored in deep retro hues, we highlight the revival and reinterpretations of the classics in eyewear. Combining the maximalist philosophy of the 80s: loud, fun and rebellious with timeless best-selling shapes.

bbase Trend Forecast

Gucci; Vivienne Westwood; Loewe; Retrosuperfuture; Jacque Marie Mage; Linda Farrow

Travelgeist : Adopted Nostalgia // Mood

2. The North Face x Gucci, 2020

1. Bode, 2019

bbase Trend Forecast

3. Silk Sonic

S23 - S24

© All rights reserved to bbase International Design Group

Travelgeist : Adopted Nostalgia // Colors & Swatches

Pantone 188 C

F7319

UN-KF21271-09*

UN-0320

KF21218-12*

Y90895

KF21271-13-6*

T0852005

ED-EHB 123002-E2

UN-0557

UN-0444

UN-0551

UQ-0552

Pantone 7608 C

Pantone 7570 C

Pantone 4012 C

Pantone 2002 C

Pantone 343 C

bbase Trend Forecast

Pantone 346 C

Pantone 558 C

SRX033T

GVR047SF

SRX234T

SBLU071T

* bb exclusive

S23 - S24

© All rights reserved to bbase International Design Group

GRX028SF

HSP-21648

DG-J2164

DNM-DTHZ321

Retrosuperfuture

Jacques Marie Mage

Gucci

Helen Anthony

Travelgeist : Adopted Nostalgia // Matchback

SD#3212

bbase Trend Forecast

S23 - S24

© All rights reserved to bbase International Design Group

Travelgeist : Adopted Nostalgia // bb Highlight

bb Top Picks:

KF21218-12*

KF21271-09*

T0852005

UN-0551

SRX033T

GRX028SF

SRX234T

GVR047SF

THE NOSTALGIST Pantone 4012 C

Pantone 188 C

* bb exclusive

Pantone 343 C

This retro aviator takes the classic to new heights with its angular design feature and metal flattop profile. Reimagine this timeless shape with rich crystals and tinted gradient lens that brings a modern touch to the Nostalgist.

S23 - S24

© All rights reserved to bbase International Design Group

Pantone 7570 C

bbase Trend Forecast

Product Code: SD#3258 | Designer: Jacky Tang

Travelgeist : Anywhere but Here

anywhere but here Zimmerman; Versace; Blumarine; Poppy Lissiman; Stella McCartney

Key Features A playful take on design and fun branded components on trendy angular cat eyes, mid sized rimless and soft butterfly are key.

This is Anywhere But Here.

S23 - S24

© All rights reserved to bbase International Design Group

Zesty hues and whimsical patterns creates a much-needed distinction to our everyday rituals. Eye-popping gummy-like textures paired with unexpected mono lenses sets the tone for this daydreamer’s haven.

bbase Trend Forecast

Eyewear Brands

All that is youthful, delightful, and quirky lives here in this dreamy labyrinth of hope and excitement – providing an escape from present distress and constraints.

Travelgeist : Anywhere but Here // Mood

7. Gigi Hadid, Moschino, 2022

11. Bjork and Tim Walker, W Magazine, 2017

4. @wuzg00d, 2022

5. @dojacat, 2021

6. Byredo, 2021

bbase Trend Forecast

8-10. Bon Bon Whims

12. Louis Vuitton, 2021

S23 - S24

© All rights reserved to bbase International Design Group

Travelgeist : Anywhere but Here // Colors & Swatches

Pantone 251 C

Pantone 495 C

F1H00113

VACA207

FUYFH001

JCH81645

K1112

UN-0552

ZWP20367

KF21271-06*

F1A0195

KF21271-03*

KMB1024

JFD21061

Pantone 236 C

Pantone 472 C

Pantone 127 C

Pantone 2725 C

bbase Trend Forecast

Pantone 365 C

Pantone 2129 C

SRX244T

DARVR002

SROSA013T

SVIOLA034T

* bb exclusive

S23 - S24

© All rights reserved to bbase International Design Group

DFUVR007/2

DG-J2134

DG-J2109

DG-J2162

Versace

Stella McCartney

Blumarine

Poppy Lissiman

Travelgeist : Anywhere but Here // Matchback

SD#3187

bbase Trend Forecast

S23 - S24

© All rights reserved to bbase International Design Group

Travelgeist : Anywhere but Here // bb Highlight

bb Top Picks:

F1A0195

F1002

KF21271-06*

ZWP20367

DARVR002

SVIOLA034T

SROSA013T

SRX244T

THE EUPHORIC Pantone 365 C

Pantone 529 C

* bb exclusive

Pantone 7500 C

This catty butterfly combo makes a statement for any assortment.

A bold shape and elevated temple constructions serves as the canvas for the Euphoric, sprinkling whimsy into our everyday with its sheer rose coloured lenses and iridescent print.

S23 - S24

© All rights reserved to bbase International Design Group

Pantone 472 C

bbase Trend Forecast

Product Code: SD#3247 | Designer: Iris Mok

Travelgeist : Future Perfect

FUTURE PERFECT Eyewear Brands

Key Features Architectural lines, urban colors and concrete textures pair well with signature shapes like preppy shapes in recycled or biodegradable materials.

This is our Future Perfect.

S23 - S24

© All rights reserved to bbase International Design Group

Crystal and solid finishes in cool neutrals, denim and mottled blues and greys, and new-age metallics lay the groundwork.

bbase Trend Forecast

Dior; Oliver Peoples; Moscot; Ray Ban; Prada

Here, the appreciation of simplicity is sacred and feeds into the growing relevance of enduring and sustainable design, which includes the ideation of take back programs to support circularity in the product lifecycle.

14. Jill Sander, 2020

Travelgeist : Future Perfect // Mood

13. Dior x Sacai, 2021

bbase Trend Forecast

S23 - S24

© All rights reserved to bbase International Design Group

K1142

BHDB0002

VCAB201

ULL-0001

K1219

UN-0569

UN-0576

FF2-0002

B-Y90477

UN-0573

UD-0163

Matte Silver

Pantone 534 C

Pantone 453 C

Pantone 2470 C

Travelgeist : Future Perfect // Colors & Swatches

Pantone Black C

Pantone 7514 C

Pantone 7527 C

Pantone 7622 C

GBLU011SF

DAXRX107

GIALL0005SF

SRX213T

S23 - S24

© All rights reserved to bbase International Design Group

SFU184T

bbase Trend Forecast

Pantone 7454 C

SD#3115

HAS-21106

SD#3084

Prada

Oliver Peoples

Moscot

Ray Ban

Travelgeist : Future Perfect // Matchback

SD#3196

bbase Trend Forecast

S23 - S24

© All rights reserved to bbase International Design Group

Travelgeist : Future Perfect // bb Highlight

bb Top Picks:

ULL-0001

UN-0569

UN-0576

VCAB201

SFU184T

DAXRX107

SRX213T

GBLU011SF

THE MINIMALIST Pantone Black C

Pantone 7514 C

Pantone 2767 C

This preppy round balances timelessness and contemporary cool through modern bevel details and a sleek keyhole nose bridge feature.

S23 - S24

© All rights reserved to bbase International Design Group

Pantone 7527 C

bbase Trend Forecast

Product Code: SD#3270 | Designer: Gary Leung

bbase Trend Forecast

S23 - S24

DIMENSIONAL VARIANTS

CURATED NATURE

ENHANCED REALITY

© All rights reserved to bbase International Design Group

Crossroads

crossroads

Crossroads : Enhanced Reality

enhanced reality Eyewear Brands

Key Features Glitter and oil slick metal finishes coupled with sculptural angular oversized shapes ensure stand out pieces for those who mark everyday an occasion.

This is a new frontier which celebrates the paradox of the advancements of the technology of the future and the reality that it is grounded on.

This is our Enhanced Reality.

S23 - S24

© All rights reserved to bbase International Design Group

Draw from styles that wouldn’t be out of place in romanticized landscapes.

bbase Trend Forecast

Marni; Prada; Quay; Balmain; YSL

16. Balmain, 2021

Crossroads : Enhanced Reality // Mood

15. Schiaparelli, n.d

17. Dune, 2021

bbase Trend Forecast

S23 - S24

© All rights reserved to bbase International Design Group

Crossroads : Enhanced Reality // Colors & Swatches

Pantone 7751 C

Pantone 726 C

UN-0567

VABA202

KF21235*

JEB71006

VACA212

JCY41584

FF2-0004

ULL-0002

Y91293K

YLA2HC301

ZWX6193

Metal

Pantone 7638 C

Pantone 7575 C

Pantone 7633 C

Pantone 4093 C

bbase Trend Forecast

Pantone 7540 C

Pantone Black 4 C

SRX074T

DRXRX172

SARANCIO023T

SRX247T

* bb exclusive

S23 - S24

© All rights reserved to bbase International Design Group

DFUFU106

SD#3081

HSM-17199

DG-J132

Marni

Prada

Quay

Balmain

Crossroads : Enhanced Reality // Matchback

HSP-21369

bbase Trend Forecast

S23 - S24

© All rights reserved to bbase International Design Group

Crossroads : Enhanced Reality // bb Highlight

bb Top Picks:

JEB71006

KF21235*

VABA202

Metal

DRXRX172

SARANCIO023T

SRX074T

SRX247T

THE Avant-garde Pantone Black 4C

Pantone 7633 C

* bb exclusive

Pantone 7751 C

The Avant-garde features unique cut-out details that compliments its architectural edges. Paired with gradient lens that highlights this trend’s soft romanticism, this oversized catty metal delivers style impact for everyday glam.

S23 - S24

© All rights reserved to bbase International Design Group

Pantone 726 C

bbase Trend Forecast

Product Code: SD#3267 | Designer: Gary Leung

Crossroads : Curated Nature

Curated nature Chimi; Ace & Tate; Folc Eyewear; Loewe;

Key Features Explore a palette of meditative greens, soft yellows and nature-inspired torts in signature classics like the wayfarer and D-frames.

Could vibrational technology transform blue lights to wellness mainstays? Explore innovative alternative materials that are conscious. Elevate with understated design modifications.

This is our Curated Nature.

S23 - S24

© All rights reserved to bbase International Design Group

In the future, nature will be orchestrated and tamed into a hyper-calm environment, where thoughtful functionality are valued and an adaptable way of living is the standard.

bbase Trend Forecast

Eyewear Brands

20. Iris Van Herpen, 2021

Crossroads : Curated Nature // Mood

19. Making Waves, Kenny X. Li

18. Guangzhou Infitus Plaza, Liang Xue

bbase Trend Forecast

S23 - S24

© All rights reserved to bbase International Design Group

Crossroads : Curated Nature // Colors & Swatches

Pantone 5615 C

UN-0550

UN-0560

KF21271-04*

MWS4006

F1H00003

KF21271-05*

KF21271-11*

KF21271-01*

UN-0572

FF2-0006

VCAB206

F1842

Pantone 5777 C

Pantone 4063 C

Pantone 459 C

Pantone 607 C

Pantone 3564 C

bbase Trend Forecast

Pantone 427 C

Pantone 7553 C

DRXRX019

SVR699T/PFVH

SRX214T

SROSA019T

* bb exclusive

S23 - S24

© All rights reserved to bbase International Design Group

SFU184T

HSP-21234

HSA-21116

HSA-21136

Chimi Eyewear

Ace & Tate

Folc Eyewear

Loewe

Crossroads : Curated Nature // Matchback

DG-DD3187

bbase Trend Forecast

S23 - S24

© All rights reserved to bbase International Design Group

Crossroads : Curated Nature // bb Highlight

bb Top Picks:

F1H00003

FF2-0006

KF21271-01*

KF21271-11*

SFU184T

SVR699T/PFVH

DRXRX019

SRX214T

The Enthusiast Pantone 5777 C

Pantone 5615 C

* bb exclusive

Pantone 607 C

The Enthusiast is a hybrid of a soft square and cateye.

In a soothing olive crystal bio-acetate inspired by nature, this style encapsulates the new era of where reliable best seller shapes can be elevated to.

S23 - S24

© All rights reserved to bbase International Design Group

Pantone 134 C

bbase Trend Forecast

Product Code: SD#3254 | Designer: Viola Yeung

Crossroads : Dimensional Variants

dimensional variants Eyewear Brands

Key Features Play with an unexpected approach with performance sporty wraps, flat tops and shields. Try out bold solids, black and white patterns and edgy revo lens.

Embrace designs and styles that favor the gap between shadow and form, light and dark, fragile and tough, active and in rest.

Innovation will amplify eyewear as a protective tool for the everyday.

This is our Dimensional Variant.

S23 - S24

© All rights reserved to bbase International Design Group

Fluorescent brights juxtaposed against inky blacks bring an atmospheric, cyberpunk divergence in this theme.

bbase Trend Forecast

Dries Van Noten; Balenciaga; YSL; Jacque Marie Mage; Akila

Crossroads : Dimensional Variants // Mood

21. Lady Gaga and Ariana Grande, 2020

23. Byredo x Courtney MC, 2021

22. Daily Paper x Komono, 2020

bbase Trend Forecast

S23 - S24

© All rights reserved to bbase International Design Group

Crossroads : Dimensional Variants // Colors & Swatches

Pantone 2746 C

Y90930

Y91357K

K1072

KX317

UN3P-0116

UNP-0131

YW5134

KF21271-08*

UNP-0322

JHL3114

YH3AR405

FFP0725

Pantone 396 C

Pantone 204 C

Pantone 7628 C

Pantone 165 C

Pantone 226 C

bbase Trend Forecast

Pantone 222 C

Pantone Black 4 C

SFU282T/SPFLX

SBLU069T

DBLV1010/KFLX/25

SRX255T

* bb exclusive

S23 - S24

© All rights reserved to bbase International Design Group

SFU067T

SD#3162

DG-DD3163

SD#3066

Dries Van Noten

YSL

Balenciaga

Jacques Marie Mage

Crossroads : Dimensional Variants // Matchback

SD-3256

bbase Trend Forecast

S23 - S24

© All rights reserved to bbase International Design Group

Crossroads : Dimensional Variants // bb Highlight

bb Top Picks:

F1A1261

FFP0725

JHL3114

K1072

SRX255T

SFU067T

SBLU069T

DBLV1010/KFLX/25

THE divergent Pantone 151 C

Pantone Black 4C

Pantone 7628 C

Bold and sporty, the Divergent is reinvented with sleek lines to evoke velocity and power. This catty wrap features checkered tips to bring personality to this modern black frame.

S23 - S24

© All rights reserved to bbase International Design Group

Pantone 2746 C

bbase Trend Forecast

Product Code: SD#3257 | Designer: Viola Yeung

bbase Trend Forecast

S23 - S24

FUTURE DIRECTION

UNIVERSAL SPACES

DIGITAL UTOPIA

© All rights reserved to bbase International Design Group

Exploration

EXPLORATION

Exploraion : Digital Utopia

DIGITAL UTOPIA Eyewear Brands

Virtual reality is a haven in the face of real-world limitations.

The metaverse provides a virtual refuge from an unstable reality, engineering happiness for everyone. Get your new look at the push of a button. Bring this simulated paradise to life.

Key Features Catty shields, exaggerated flat tops and sharp angled metals defines this theme, while acid washed pastels and alternative neons provide an escapist fantasy of an otherworldly universe.

Kuki AI modelling, NFT by digital designer Yekaterina Burmatnova featuring a Pinar & Viola x Google Daydream print at Crypto Fashion Week, Vogue Business 2021

S23 - S24

© All rights reserved to bbase International Design Group

This is our Digital Utopia.

bbase Trend Forecast

Balmain; Gentle Monster; Lacoste; Louis Vuitton; Bottega Veneta

Exploraion : Digital Utopia // Mood

28. Eliesczhae, 2021

26. Byredo, Chen Man, 2021

25. Bjork, 2017

27. Byredo, 2020

bbase Trend Forecast

S23 - S24

24. Louis Vuitton, 2021

© All rights reserved to bbase International Design Group

Pantone 341 C

UF2-0095

UN-0351

ZWX2296

EHB123043-E2

K1128

UNP-0133

JCY93160

UF20245

Y90975

VACA205

UN-0505

Oil Slick Metal

Pantone 114 C

Pantone 7488 C

Exploraion : Digital Utopia // Colors & Swatches

Pantone 528 C

Pantone 7709 C

Pantone 283 C

Pantone 7477 C

SFU113T

SFU326/SFVX/W

SVIOLA034T

DVIVR002/KFLX/25

S23 - S24

© All rights reserved to bbase International Design Group

DFUFU024/1

bbase Trend Forecast

Pantone Cool Gray 4 C

DG-DD3174

HSM-20256

DG-J2169

Balmain

Gentle Monster x Moncler

Lacoste

Bottega Venetta

Exploraion : Digital Utopia // Matchback

DG-J2135

bbase Trend Forecast

S23 - S24

© All rights reserved to bbase International Design Group

Exploraion : Digital Utopia // bb Highlight

bb Top Picks:

EHB123043-E2

UN-0351

UN-0505

VACA205

DFUFU024/1

DVIVR002/KFLX/25

SVIOLA034T

SFU326/SFVX/W

THE META Pantone Cool Gray 4 C

Pantone 114 C

Pantone 7709 C

The Meta brings high impact vibrancy to the sport trend. Smooth curves paired with electric neon and natural tort introduce a fun and edgy side to this athleisure inspired catty shield.

S23 - S24

© All rights reserved to bbase International Design Group

Pantone 528 C

bbase Trend Forecast

Product Code: SD#3259 | Designer: Iris Mok

Exploraion : Universal Spaces

UNIVERSAL SPACES Ace & Tate; Burberry; Victoria Beckham; Gigi Studios; Jimmy Fairly

Key Features Classic shapes are paired with luxurious milky acetates. Great opportunities for subtle personalisation in temples.

As the demand for inclusivity and sustainability increases, embrace utilitarian aesthetics and gender neutrality. Draw from down to earth colours with revitalized mid tones, cool greys and tawny browns, creating an easy trans-seasonal palette.

This is our Universal Space.

S23 - S24

© All rights reserved to bbase International Design Group

There is comfort in sameness; anonymity in uniformity.

bbase Trend Forecast

Eyewear Brands

30. Burberry , 2021

Exploraion : Universal Spaces // Mood

31. Burberry , 2021

29. Jacquemus, 2020

bbase Trend Forecast

S23 - S24

© All rights reserved to bbase International Design Group

Exploraion : Universal Spaces // Colors & Swatches

Pantone 426 C

Pantone 553 C

EH-19044-E1

K1085

F1H00085

UF-0100

FTH00084

VACA205

B-1YW1004

JFG3070

VACA101

F1A0154

FUYDH010

KF21218-04*

Pantone 7401 C

Pantone 7575 C

Pantone 4515 C

Pantone 4685 C

bbase Trend Forecast

Pantone 404 C

Pantone 7563 C

DRXRX029

DFUGI018

GVR042SF

SVR075T

* bb exclusive

S23 - S24

© All rights reserved to bbase International Design Group

DFUVR007/2

HSA-21135

HSP-21428

DG-J2163

Retrosuperfuture

Burberry

Victoria Beckham

Gigi Studios

Exploraion : Universal Spaces // Matchback

DG-DD3159

bbase Trend Forecast

S23 - S24

© All rights reserved to bbase International Design Group

Exploraion : Universal Spaces // bb Highlight

bb Top Picks:

FUYDH010

UF-0100

JFG3070

VACA205

DRXRX029

SVR075T

DFUGI018

GVR042SF

THE INCLUSIONIST Pantone 7575 C

Pantone 404 C

Pantone 7401 C

This everyday D-frame brings a desired subtlety with clean metal temples and foundational torts suited for anyone. The Inclusionist’s angular oversized profile allows this classic shape to become a statement piece.

S23 - S24

© All rights reserved to bbase International Design Group

Pantone 4515 C

bbase Trend Forecast

Product Code: SD#3265 | Designer: Iris Mok

Exploration : Future Direction

FUTURE DIRECTION Eyewear Brands

Key Features

Like a clean slate, crystal clear finishes team up nicely with fresh whites, pensive pastels and faded milky tones for the ultimate aspirational ‘Luxe Leisure’ aesthetic.

Classic rounds augmented with inclusive design features (adjustable nose pads, comfort temple tips). Boldly designed D-frames in recycled and biodegradable materials make the possibilities accessibly modern but still anchored in nature.

What If?, six n. five, 2021

S23 - S24

© All rights reserved to bbase International Design Group

This is our Future Direction.

bbase Trend Forecast

After all of this, where are we headed and what have we learned?

The spotlight will be on community focused commerce, conscious consumption and the expectation of mindful aesthetics, in which design is fully in sync with need and purpose.

Moncler; Versace; Tol Eyewear; Tory Burch; Jimmy Fairly

36. Mue Studio, 2021

Exploraion : Future Direction // Mood

36. Mue Studio, 2021

33. Pillar Zeta, 2018

37. Mykita, 2021

34. Rick Owens, 2021

35. Pangaia, 2018

bbase Trend Forecast

32. Moncler, 2019

S23 - S24

© All rights reserved to bbase International Design Group

Exploraion : Future Direction // Colors & Swatches

Pantone 5595 C

Pantone Cool Gray 4 C

ELBM3037

YHDG0108

VABA204

ZWH4109

F1H00081

YLA2CH303

YHDB0351

M01286

UN-0570

KF21271*

K1094

JCH3887

Pantone 7415 C

Pantone 7499 C

Pantone 163 C

Pantone 522 C

bbase Trend Forecast

Pantone 5445 C

Pantone 5787 C

DFUFU052

DFURO007

SRX248T

SROSA020T

* bb exclusive

S23 - S24

© All rights reserved to bbase International Design Group

SVIOLA010T

HSA-21134

HSP-21789

HSP-20270

Versace

Jimmy Fairly

Moncler

Rick Owens

Exploraion : Future Direction // Matchback

HSA-21138

bbase Trend Forecast

S23 - S24

© All rights reserved to bbase International Design Group

Exploraion : Future Direction // bb Highlight

bb Top Picks:

F1H00081

K1094

KF21271*

YHDB0351

SROSA020T

DFURO007

DFUFU052

SRX248T

THE OPTIMIST Pantone 7415 C

Pantone 5595 C

* bb exclusive

Pantone 163 C

This contemporary medium round features warmly hued lenses and a considered and ergonomic shape that looks to an optimistic future for eyewear.

S23 - S24

© All rights reserved to bbase International Design Group

Pantone 522 C

bbase Trend Forecast

Product Code: SD#3269 | Designer: Gary Leung

Meet the Team

Cristina Kountiou

Zoe Pena

Jesper Lindquist

Sam Roseman

Afsha Clarke

Endra Devi

Shreya Lunawat

Trend Forecast Director

Copy Director

Visual and Photographic Director

Contributor - Art Direction

Contributor Business and Client Insight

Creative Direction and Project Lead

Creative Manager and Associate Project Lead

Director, Innovation and Sustainability

Director, Strategic Communications

Head of Innovation

Director, Licensing and Brand Marketing

Director, Business Development

Product Development Manager

Project Manager

Ken Fok

Christy Lau

Hang Wong

Janey Romeo

Marco Yeung

Production Manager

3D Designer

Lead Graphic Designer

Graphic Designer and Video Editor

Researcher and Creative Copywriter

Researcher and Project Coordinator

Project Manager

Design Assistant

Graphic Designer

Graphic Designer

Regional Product Developer

Product Development Assistant

Special thanks to Paige Sinclair and Alexsandra Bailey for their contribution.

S23 - S24

© All rights reserved to bbase International Design Group

bbase Trend Forecast

Guin Joyce Ballard

19. Li, Kenny X. (n.d.). Making Waves [Photograph]. Photography by Kenny X Ki. Kenny X. Li. Retrieved from http://www.kennyxli.com/making-waves

1. Wolf, Cam. (2019). Emily Bode Brings the Circus to Paris [Photograph]. Photography by Tyrell Hampton. GQ. Retrieved from https://www.gq.com/story/bode-spring-summer-2020-runway-interview

20. Finney, Alice (2021). Iris van Herpen’s Earthrise collection is designed as a “living organism”. [Photograph]. Dezeen.

Retrieved from https://www.dezeen.com/2021/07/14/iris-van-herpen-earthrise-collection-fashion-ocean-plastic/

2. Newbold, Alice (2020). Here’s Your First Look At The North Face x Gucci [Photograph]. Photography by Daniel Shea. Vogue UK. Retrieved from https://www.vogue.co.uk/news/article/gucci-the-north-face

DIMENSIONAL VARIANTS

3. Silk Sonic (n.d.). An evening with Silk Sonic, Live in Las Vegas [Photograph]. Photography by John Esparza. Silk Sonic.

Retrieved from https://www.silksonic.com/

21. Bulut, Selim (2020). ‘Rain on Me’, Lady Gaga and Ariana Grande’s collaboration, is here. [Photograph]. Photography by Brandon Bowen. Dazed Digital.

Retrieved from https://www.dazeddigital.com/music/article/49331/1/lady-gaga-ariana-grande-rain-on-me-stream

ANYWHERE BUT HERE

22 - Kwame (2020). Daily Paper And Komono Combine For Creative Capsule Collection. [Photograph]. Photography by Ottiliie Landmark. Dappermobster.

Retrieved from https://www.thedappermobster.com/fashion/2020/5/13/daily-paper-and-komono-combine-for-creative-capsule-collection

4. Wuzg00d [@wuzg00d]. “Acessories image”. Instagram, (2022, January 29). Retrieved from https://www.instagram.com/p/ CZSOaeqPHbI/

23 - Remember You Were Made to Be Used [@remeberyouweremadetobeused]. “Byredo x Courtney MC”. Instagram. Photographed by Remember You Were Made to Be Used (2021, October 21). Retrieved from https://www.instagram.com/p/CUj5KCrA6G5/

5. Doja Cat [@dojacat]. “Cool Dancer”. Instagram, Photographed by Jacob Webster (2021, November 4). Retrieved from https://www. instagram.com/p/CV1lLWeFf-L/

DIGITAL UTOPIA

6. Byredo [@officalbyredo]. “Byredo by artist Hank Grüner”. Instagram, (2021, December 1).

Retrieved from https://www.instagram.com/p/CW6KJJkMK55/ 7. Hadid, Gigi [@gigihadid]. “Moschino campaign”. Instagram, Photographed by Steven Meisel (2022, January 8).

Retrieved from https://www.instagram.com/p/CYcaasWOTFw/ 8. Bon Bon Whims. (n.d) Hidden Treasures, Ursula’s Spell ring. [Photograph]. Bon Bon Whims.

Retrieved from https://bonbonwhims.com/products/hidden-treasures 9. Bon Bon Whims. (n.d) Lime green rainbow lucky ring. [Photograph]. Bon Bon Whims.

Retrieved from https://bonbonwhims.com/products/lime-green-rainbo w-lucky-ring 10. Bon Bon Whims. (n.d) Choose your initial: clear lucky ring. [Photograph]. Bon Bon Whims.

Retrieved from https://bonbonwhims.com/products/clear-initial-lucky-ring 11. W Magazine. (2017). Bjork Returns to Iceland, for a Dreamy Photoshoot with Tim Walker. [Photograph] Photographed by Tim Walker. W Magazine. Retrieved from https://www.wmagazine.com/gallery/bjork-iceland-tim-walker 12. Mower, Sarah. (2021). Louis Vuitton Spring 2022 Menswear. [Photograph]. Vogue.

Retrieved from https://www.vogue.com/fashion-shows/spring-2022-menswear/louis-vuitton

FUTURE PERFECT 13. Dior. (2021). Dior and Sacai Saddle Bag. [Photograph]. Dior. (2021). Photography by Brett Llyod.

Retrieved from https://www.dior.com/en_hk/products/couture-1ADPO246USC_H15E-dior-and-sacai-saddle-bag-black-technical-fabricand-grained-calfskin 14. Sander, Jill [@jillsander]. Jill Sander Resort 21. Instagram, Photography by Tim Elkaim, (2020, November 26).

Retrieved from https://www.instagram.com/p/CIDuqmClvvJ/

24. Mower, Sarah. (2021). Louis Vutton Spring 2022 Menswear [Photograph]. Vogue. Retrieved from https://www.vogue.com/fashion-shows/spring-2022-menswear/louisvuitton 25. Bjork “Notget” VFX Breakdown. (2017). [Photograph] Creative Direction by Bjork and James Merry]. Stash Media. https://www.stashmedia.tv/bjork-notget-vfxbreakdown/ 26. Little, Harriet Fitch. (2020). Byredo debuts a wild, color-saturated makeup collection with some help from Isamaya Ffrench [Photograph]. Photography by Carlijn Jacobs. Vogue. Retrieved, from https://www.vogue.com/article/byredo-makeup-collection-isamaya-ffrench-ben-gorham 27. Gorham, Ben [@officialbyredo]. Byredo Makeup. Instagram, photography by Chen Man, (2021, September 27). Retrieved from https://www.instagram.com/p/ CUSrz1uMRXx/ 28. Sczhae, Elie. (2021). Digital Fashion: The Next Frontier of NFTs [Photograph]. Digital Art by Elie Sczhae. Medium. Retrieved from https://medium.com/@eliesczhae/ digital-fashion-the-next-frontier-of-nfts-360f19dc17d7

UNIVERSAL SPACES 29. De Klerk, Amy (2020). Jacquemus creates another viral catwalk moment, the time in a wheat field [Photograph]. Photography by Pascal Le Segretain. Harpers Bazaar.

Retrieved from https://www.harpersbazaar.com/uk/fashion/fashion-news/a33257267/jacquemus-show-july-2020/ 30. Ting, Anny (2020). Burberry’s new visual release, Bella Hadid nude vest is upper sexy [Photograph]. Photography by Inez and Vinoodh. Vogue. Retrieved from https:// www.vogue.com.tw/fashion/article/burberry-bella-hadid 31. Burberry, Thomas [@burberry]. Burberry Outerwear. Instagram, photography by Danko Steiner, (2021, October 25). Retrieved from https://www.instagram.com/p/ CVcnYFyA0gH/

FUTURE DIRECTION 32. Fisher, Lauren Alexis (2019). Forget the Amazon Coat, These Moncler Puffer Gowns Are All We Want. [Photograph]. Harpers Bazaar. Retrieved from https://www. harpersbazaar.com/fashion/designers/g26472185/moncler-valentino-puffer-coat-gowns/ 33. Zeta, Pillar [@pillarzeta]. Eyewear by FakbyFak x Pillar Zeta. Instagram, (2018, September 22). Retrieved from https://www.instagram.com/p/Bn_n3yOAzzo/

15. Gold Breasts Bustier. Schiaparelli. (n.d.). [Photograph]. Schiaparelli.

Retrieved from https://www.schiaparelli.com/eshop/en/e-shop/ready-to-wear/tops/gold-breasts bustier-/p/ph21to046003s_999-t44

34. Owens, Rick (2019). Rick Owens Launches Two Stylish Pairs. [Photograph]. V Magazine. Retrieved from https://vmagazine.hk/2019/06/11/rick-owens-launches-twostylish-pairs/

16. Balmain [@balmain]. “Balmain Spring-Summer 22”. Instagram. (2021, September 28). Retrieved from https://www.instagram. com/p/CUXGUp-g6dv/

35. Cheng, Zarah (2018). Pharrell’s favorite ethical brand has launched globally (Pangaia). [Photograph]. Hypebae. Retrieved from https://hypebae.com/2018/12/ sustainable-brand-pangaia-lookbook

17. Hellerman, Jason. (2021). Chloé Zhao Wants You to See Denis Villeneuve’s ‘Dune’ in Theaters. [Photograph] Photo credit to Warner Bro. No Film School. Retrieved from https://nofilmschool.com/chloe-zhao-wants-you-see-dune-theaters

36. Kim, Mijoo (2020). Visual Escapism, Somewhere in the World. [Photograph]. Mye Studio. Retrieved from https://www.themuestudio.com/news/design-wanted-muestudios-beautiful-visual-asmr

CURATED NATURE

36. Kim, Mijoo (2020). Invitation to daydream somewhere in the world. [Photograph]. Mue Studio. Retrieved from https://www.themuestudio.com/news/design-wantedmue-studios-beautiful-visual-asmr

bbase Trend Forecast

ENHANCED REALITY

37. Mykita (2021). Mykita / Damir Doma. [Photograph]. Mykita. Retrieved from https://mykita.com/en/damir-doma

This presentation features materials protected by the Fair Use guidelines of Section 107 of the Copyright Act. All rights reserved to the copyright owners referenced in this section.

S23 - S24

18. Hadid, Zaha (n.d.). Guangzhou Infinitus Plaza [Photograph]. Photography by Liang Xue. Zaha Hadid Architects. Retrieved from https://www.zaha-hadid.com/architecture/guangzhou-infinitus-plaza/

References

ADOPTED NOSTALGIA