bbase - State of the Vision 25 26

STATE OF THE VISION

25

26

IF YOU CAN DREAM IT

YOU CAN BUI LD IT

FUTURE FORECAST

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INTRODUCTION

Welcome to the State of The Vision 25 /26.

For the past several years, bbase as a global lens into the business of eyewear, has found our work at the intersection where creation meets mindful consumption. Majority of current consumers active in the market now align with brands that echo personal values. The sustainable eyewear sector is burgeoning, set to expand robustly with a projected growth rate of 8.5% annually through 2026.

Just as AI is quickly moulding a generation of dreamers, at bbase, our creative process is intertwined with technology that amplifies inspiration and ideas – ideas that birthed and nurtured by the inimitable talents of our team. At bbase, if you can dream it, you can build it.

The act of dreaming and envisioning a sustainable future holds paramount importance. This is reflected not only in our design philosophy but also in the evolving retail landscape. This is echoed in our pursuit of innovative solutions. Our focus is not just on aesthetics but on the environmental impact and longevity of our products. Sustainable practices in the fashion industry could contribute to a 30% reduction in the sector's carbon footprint by 2030. We believe in harnessing this potential.

This State of The Vision is a celebration of the phygital, where eyewear is as much a symbol of one’s persona offline and online, as it is a fashion collectible and a tactile piece of wearable art. There is an exciting blurring of the lines when it comes to all that is possible, a world of fashion that adapts to this digital duality, giving both awe and comfort to people.

To navigate the coming seasons, this forecast serves as a compass for us and our community as we balance on the fulcrum of ethics and aesthetics. We invite you to dream with us for your next eyewear collection. Let’s continue to embrace innovation and responsibility.

I am immensely proud to present the State of The Vision 25 /26, featuring conceptual eyewear designs that speak to our planet as profoundly as it does to our signature bbase approach of cutting-edge style and innovation.

Warm regards, Jo-Black , CEO bbase Design Group

‘‘CREATE COMFORT & AWE THROUGH AI ISM’’

S U S TA I N A B I L I T Y & I N N OVAT I O N

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INTRODUCTION

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SUSTAINABILITY & INNOVATION I N T RO D U C T I O N : U N V E I LI N G T H E F U T U R E O F E Y E W EA R M AT E R I A L S T H RO U G H T H E S TAT E O F T H E V I S I O N

While we look to more solutions from nature, the embrace of the digital world introduces innovation on how we can make eyewear, along with accelerating our expertise to meet the desires of global brands and retailers who are after the advantages and benefits of unique, bespoke

Anchored in real time data and the bbase way of

CIRCULAR

future forecasting, our latest edition of our annual

eyewear.

eyewear report introduces two concepts from bbase

With a 40% increase in demand for customized

that influence how we create eyewear: Naturalism

eyewear solutions, our Culturalism themes of

and Culturalism.

"Future Disco Dopamine," "Rebel Rage," and

CARBON REDUCTION

Anchored in the currents of sustainability and a palpable digital pulse, they expand into six themes, shaping the bbase thematic worlds for our product

COMMERCIAL

"Prompt Poetry" are narratives of this new age, blending market-leading design with cultural depth.

Our commitment to sustainability is not just a

designs for the coming seasons.

response to market trends; it is a forward-looking strategy aimed at reshaping the industry. By

With this green resurgence, Naturalism’s themes of "Earth Mimicry," "Aqua de Luxe," and "Illusory Escapes" are more than just design choices; they

integrating advanced materials which account for

COLLABORATIVE

over half of our manufacturing inputs, we're setting new standards in the eyewear industry and the

are our homage to the planet. Using tested and

product we create for brands all over the world. Our

vetted bio-acetate and recycled materials, which

vision is to blend creativity with responsibility,

account for over 70% of the collections we product

ensuring that every product we create not only

at bbase, we are crafting a future that honours

meets consumer and design demands but also

Earth’s bounty.

contributes to a healthier world.

S U S TA I N A B I L I T Y & I N N OVAT I O N

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M AT E R I A L S N OW

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SUSTAINABILITY & INNOVATION MATERIALS NOW

4 3

BOW INDEX UNVEILED Our commitment to sustainability is

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R22 RECYCED PET

2

R46 EASTMAN TRITAN RENEW COPOLYESTER

highlighted with our development and

new generation of plastic has become possible thanks to the molecular recycling technologies implemented by Eastman and awarded last year at Luxe Pack Monaco.

launch of the bow Index in 2020.

Starting as a comparative analysis of recycled and bio-based materials that

2

we use and champion at bbase, it has grown to include a glossary of terms

3

and innovative materials and with significant potential.

R45 EASTMAN ACETATE RENEW MAZZUCCHELI These products and processes take into account the entire life cycle; from raw materials and their processing, to their use and final disposal.

These materials incorporate pre and post-consumer waste, ocean plastics, and nylon, among others.

4

By Bureau Baggerman, Jessica den Hartog. Circular 215 Recycled 121 HDPE 10 Plastic 17

The bow Index reflects our pledge to not just acknowledge the need for

5

change but to actively contribute to it.

These materials are not just symbolic; they are the building blocks of a more sustainable and responsible fashion future.

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1

RECYCLED PLASTIC

R32 RECYCLED POLYCARBONATE

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SUSTAINABILITY & INNOVATION MATERIALS NEXT

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SAVIAN The first 100% plant-based, plastic-free fur alternative Savian have pioneered a highly innovative, next-generation alternative to animal fur.

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EMBRACING NATURE'S SOLUTIONS

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ALGAE The Desintegra.me project intends to replace single-use plastics with a new material extracted from algae.

1

Nature, with its unparalleled beauty and resilience, serves as an inspirational muse for our Materials

3

Next section.

SEAWEED

By Iona Turner. Made in Scotland.

Biodegradable 228 Plant-based 167 Vegan 87 Seaweed 14

This segment explores materials that draw from the Earth's resources in

4

MYCELIUM

5

PINEAPPLE LEATHER

6

SUNFLOWER

innovative and sustainable ways.

Algae, seaweed, wood, cellulose, and bamboo take center stage as we delve into how the world can offer solutions to the fashion industry's evolving needs.

By Jess Redgrave. Bacteria 23 Biodegradable 228 Fibre 64 Pigment 49 Plant-based 167 Regenerative 49 Textile 89

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6

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M AT E R I A L S F U T U R E

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SUSTAINABILITY & INNOVATION MATERIALS FUTURE

1

1

4

By Living Colour, Bacteria 23 Biodegradable 228 Dye 45 Ink 19 Pigment 49 Bacteria 9

CULTURAL, DIGITAL AND REGENERATIVE

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Prompts: Materials created with technology

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CALCIUM ALGINATE

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The Materials Future section

By Clara Davis, Biodegradable 228 Bioplastic 75 Circular 215 Plant-based 167 Polymer 40 Regenerative 49 Textile 89 Calcium chloride 5 Sodium alginate 14 Spirulina 4 Tea tree 2

encapsulates an exploration of the intersection between culture and

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technology.

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Here, we look at AI-generated materials, exemplified by Xinterra, and delve into lab-grown materials -

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5

‘Illusory material’ may just represent tomorrow’s state-of-the-art materials. The project undertaken at MIT was advised by Professor Axel Kilian and Professor Stefanie Mueller.

Red Dot Award: Design Concept | Concept | 3D Printed

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HUMAN HAIR

highlighted that incorporate chameleon and illusory effects to enhance usability.

Interest in regenerative materials and appropriating materials across industries is growing, embodying the consciousness and culture of our generation and future generations.

CELLULOSE

By Elissa Brunato, Biodegradable 228 Bioplastic 75 Circular 215 Plant-based 167 Cellulose 9

2

a testament to the fusion of biology and fashion. We see new materials

BACTERIA

By Alix Bizet, Biodegradable 228 Fair Trade 10 Fibre 64 Human material 18 Recycled 121 Textile 89 Human hair 9

INTRODUCTION

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T H E M E OV E RV I E W

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N AT U R A L- I S M

CULTURAL- ISM

Earth, Sea and Air, all the answers and solutions are around us.

Rebellion, Joy & Togetherness through Art, Music & Poetry.

We are Nature

We are Culture

Earth Mimicry

Aqua de Luxe

Illusory Escape

Rebel Rage

Future Disco Dopamine

Poetic Prompts

Earth Mimicry encapsulates a journey into nature's most intricate details, where biomimetic design merges with the rich hues of earth pigments. This theme is a celebration of the planet's restorative and balanced essence, delving into the regenerative cycles of the natural world.

Aqua de Luxe dives into the depths of oceanic wonder, capturing the allure of deep-sea creatures and sparking curiosity with its otherworldly aquatic designs. This collection embodies crystal-like fluidity, drawing inspiration from the seamless, continuous motion of water.

Illusory Escape captures the essence of slowing down and experiencing calmness through life, mirrored in delicate, lace-like designs that resemble dreamy airy sculptures. Employing lattice structure design principles, we enhance material strength while maintaining softness.

Rebel Rage is an exploration of self-identity and the unbridled spirit of the inner child, where kawaii surrealism meets the audacity of the Enfant Terrible with a cause. In this concept, we provoke the status quo through the lens of art, embracing an avant-garde design ethos that defies traditional norms.

Future Disco Dopamine is a celebration of the pivotal Disco era of 1969-75, a time that revolutionized music culture and self-expression. This theme unites being oneself and embracing differences, together. A unique fusion of retro charm and futuristic vision, where the dance floor of the past meets the runway of tomorrow.

Poetic Prompts is an homage to the fusion of music and visual expression, a nod to the rich beginnings of hip hop culture and the power of words. This theme prompts poetry into the future, where the rhythmic aesthetics of music meet the impactful psychology of color, creating a harmonious relationship both visually and emotionally resonating.

INVEST KEY SUSTAINABLE GROWTH AREA

INVEST KEY SUSTAINABLE GROWTH AREA

TEST & INVEST MATERIAL LUXE

INVEST KEY COMMERCIAL GROWTH AREA

INVEST KEY COMMERCIAL GROWTH AREA

TEST & INVEST OPTICAL

NATURAL-ISM 25

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We are Nature,

Earth, Sea and Air, all the answers

and solutions are around us.

N AT U R A L I S M

E A R T H M I M I C RY

EARTH MIMICRY 25

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Earthy Elegance Restorative & Balanced Multi-species Thinking A Voyage through Pigments Raw Protection & Connection

N AT U R A L I S M

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E A R T H M I M I C RY

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EARTH MIMICRY Earth Mimicry encapsulates a journey into nature's most intricate details, where biomimetic design merges with the rich hues of earth pigments. This theme is a

Barry Webb Macro Photography

celebration of the planet's restorative and balanced essence, delving into the Etro

regenerative cycles of the natural world.

From the subtle textures to the organic patterns that nature spontaneously creates. Earth Mimicry symbolizes the fusion of outdoor comfort with the refined elegance of sustainable luxury.

bbase AI image

K EYWO R DS:

jacquesmariemage x yellowstone IV

natural raw pigments marbled minerals multicolor refreshed torts protective coatings warm and dry appeal soft velvet tactility gel-like transparancy Barry Webb Macro Photography satisfy x oakley bbase AI image

RED OCHRE

#18-1614 TPG

PINK CLAY

#17-1643 TCX

BURNT ORANGE

#18-1163 TCX

DRIED TOBACCO

#18-0835 TPG

MINERAL GREY

#17-1501 TPX

GOLDEN MIST

#13-0624 TPG

N AT U R A L I S M

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E A R T H M I M I C RY

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THE EARTH PROTECTOR Product Code: SD4121 I Designer: Viola Yeung

Embracing robustness with style, The Earth Protector is a fusion of an extra-large chunky shield and an organic triangular shape. The frame's subtle outer bevel is rendered in a sunset pink hue, creating a striking contrast between matte and shiny finishes, perfect for those who seek to connect with nature's essence.

SWATCH Y91363K

K1216

DROFU005

SFU168T

LENS

N AT U R A L I S M

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E A R T H M I M I C RY

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THE EARTH PROTECTOR Product Code: SD4121 I Designer: Viola Yeung

Embracing robustness with style, The Earth Protector is a fusion of an extra-large chunky shield and an organic triangular shape. The frame's subtle outer bevel is rendered in a textural, amber micro-pattern, creating a striking contrast between matte and shiny finishes, perfect for those who seek to connect with nature's essence.

SWATCH MUQ2-0132

JR7041

SRX229T

GRX049SF

LENS

N AT U R A L I S M

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AQ UA D E LU X E

AQUA DE LUXE Aquatic Morphology Exploring the Underwater World Crystal Corals Goggle Creatures Energetic, Youthful & Luxe

N AT U R A L I S M

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AQ UA D E LU X E

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AQUA DE LUXE Aqua de Luxe dives into the depths of oceanic wonder, capturing the allure of deep-sea creatures and sparking curiosity with its otherworldly aquatic designs. This collection embodies crystal-like fluidity,

bbase AI image

drawing inspiration from the seamless, continuous motion of water. Our design

nike air zoom max fly crystal custom-made

philosophy, rooted in the principles of fluid mechanics, mirrors the dynamic yet graceful movements of the aquatic world.

This theme radiates fresh energy and youthful luxe, integrating the essence of the Sports Fashion trend.

K EYWO R DS:

bbase AI image

coral textures crystal-like embellishments athluxe / sports fashion

gucci resort

high shine wetlook bbase AI image

organic textured patterns

papmagazine x kangdm

gel-like rubberized fluid and moulded

Miley Cyrus X Maison Margiela zegna

SEA KELP

#18-0529 TCX

LUMINOUS SEA GREEN

#14-0156 TCX

AQUATIC AWE

#15-5218 TCX

CRYSTAL SEA

#15-4428 TPG

PALE CORAL

#13-1404 TPG

DEEP SEA CORAL

#18-1649 TPG

N AT U R A L I S M

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AQ UA D E LU X E

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THE AQUA GOGGLE Product Code: SD4141 I Designer: Justin Suen

The Aqua Goggle stands out with its racer-inspired streamlined design. Featuring subtle bevels that mimic water's flow and a high-shine wetlook contrasted with an inner rim, this frame is adorned with a coral texture, capturing the essence of underwater exploration. Try it with an oceanic, translucent hue for the complete effect.

SWATCH 15-5218 TCX

UD3-0406

BMO#003-SMK

GVR047SF

LENS

N AT U R A L I S M

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AQ UA D E LU X E

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THE AQUA GOGGLE Product Code: SD4141 I Designer: Justin Suen

The Aqua Goggle stands out with its racer-inspired streamlined design. Featuring subtle bevels that mimic water's flow and a high-shine wetlook contrasted with an inner rim, this frame is adorned with a coral texture, capturing the essence of underwater exploration. This version is in a liquid black hue, for an instant classic cool style.

SWATCH YL2KB401

ZWX8301

SRX229T

SBLU062T

LENS

N AT U R A L I S M

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I L LU S O RY E S C A P E

ILLUSORY ESCAPE A Whimsical Dream Lightweight & Airyness Stillness & Slowing Down Lace-like Sculptured Surfaces Illusory Quiet Luxury, the Evolution

N AT U R A L I S M

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I L LU S O RY E S C A P E

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ILLUSORY ESCAPE Illusory Escape captures the essence of slowing down and experiencing calmness through life, mirrored in delicate, lace-like designs that resemble dreamy sculptures.

Employing lattice structure design principles, we enhance material strength while maintaining softness. Embodying

earthlings

both the tranquility and complexity of nature's own creations, this world offers a serene yet sophisticated vision of the future of eyewear.

K EYWO R DS: crystal white marbles natural shell-like torts perforated mesh-like mother of pearl finishes

ai_clothingdaily

material-mixtone-on-tone

francesca_cutecircuit

elevated calm luxury creased & crinkled paper-like

bbase AI image

AIRY MIST

#13-4303 TCX

CREAMY MOTHER OF PEARL

#11-4302 TCX

MILKY SEED PEARL

#12-0703 TPG

MILKY ICY PINK

#12-1310 TPG

TRANCENDENT PINK

#14-1310 TPG

SEPIA

#19-1220 TPG

N AT U R A L I S M

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I L LU S O RY E S C A P E

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THE AIRY OVAL Product Code: SD4125 I Designer: Ken Fok

With its soft oval base and mesh detailing, The Airy Oval merges natural elements in a lightweight form, especially done in cloud-like colours that emphasise the ease of the design.

The AI-like pattern evokes an airy sensation, creating eyewear that's not just a visual delight but also a comfortable daily companion.

SWATCH UQ-0441

Y2203

BGR#023-BRN-CRY

SRX274/YFVX/4

LENS

N AT U R A L I S M

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I L LU S O RY E S C A P E

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THE AIRY OVAL Product Code: SD4125 I Designer: Ken Fok

With its soft oval base and mesh detailing, The Airy Oval merges natural elements in a lightweight form. The AI-like, pattern evokes an airy sensation, creating eyewear that's not just a visual delight but also a comfortable daily companion. This version incorporates a crystalline mother of pearl colour to add a subtle shine.

SWATCH 12-0703 TPG

Y4606B

BMO#122-BRN

SFU168T

LENS

N AT U R A L I S M

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P R O D U C T OV E RV I E W

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NATURAL- ISM

EARTH

SEA

AIR

CULTURAL-ISM 25

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We are Culture

Rebellion, Joy & Togetherness through Art, Music & Poetry.

C U LT U R A L I S M

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REBEL RAGE

R E B E L R AG E

Rebels with a Cause Rage through Art Pushing Boundaries Kawaii Punk & Self Identity Powered Structures & Statements

C U LT U R A L I S M

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R E B E L R AG E

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REBEL RAGE Rebel Rage is an exploration of self-identity and the unbridled spirit of the inner child, where punk surrealism meets the audacity of the Enfant Terrible. In this concept, we provoke the status quo,

bbase AI image

embracing an avant-garde design ethos that defies traditional norms. A vibrant homage to postmodern creativity, featuring vivid, unconventional color bbase AI image

palettes and asymmetrical geometries, this theme is a declaration of creative freedom.

KE Y WORDS:

bbase AI image

lightweight inflatables high shine finishes

kristen_mcmenamy

latex-like executions

sophie van den broek

clay-like rubberized materials statement rebel art punk through art

kristen_mcmenamy J.W Anderson

CHERRY LACQUER

#19-1718 TPG

CHERRY PUNK

#19-1757 TPG

SOLAR YELLOW

#13-0753 TPG

WILD GREEN

#16-0230 TPG

DEEP COBALT

#19-3935 TPG

METEORITE

#19-4008 TPG

C U LT U R A L I S M

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R E B E L R AG E

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THE REBEL CAT Product Code: SD4195 I Designer: Jacky Tang

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For the daring at heart, The Rebel Cat is an exaggerated, punky silhouette. This dynamic frame, with its exaggerated yet soft angles hug the face, highlighting the contrast detailing throughout the frame. This is an edgy classic in black, waiting to be your next signature frame.

SWATCH

M.BLK

S gun metal

K1247

LENS

BMR#124-SMK/ SIL

BGR#010-SMK

M L9141

C U LT U R A L I S M

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R E B E L R AG E

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THE REBEL CAT Product Code: SD4195 I Designer: Jacky Tang

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For the daring at heart, The Rebel Cat presents an exaggerated, punky silhouette. This dynamic frame, with its exaggerated yet soft angles hug the face, highlighting the contrast detailing throughout the frame. Rendered in an in-your-face neon, this frame is ready to make an impression.

SWATCH

Y8707

S gun metal

RUBBERISED DEEP COBALT PAN#19-3935 TPG

LENS

BMO#121-BRN

SFU168T

C U LT U R A L I S M

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F U T U R E D I S C O D O PA M I N E

FUTURE DISCO DOPAMINE

Radiating the Power of Joy Unite through Music Soul Pop Disco Queens Empower Togetherness A nod to the Studio 54 Era

C U LT U R A L I S M

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F U T U R E D I S C O D O PA M I N E

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FUTURE DISCO DOPAMINE bbase AI image

Future Disco Dopamine draws from the pivotal Disco era of 1969-75, a time that revolutionized music culture and self-expression. This theme epresents a unique fusion of retro charm and futuristic vision, where the dance floor of the past meets the runway of tomorrow. The result? Frames that not only resonate with nostalgia but also venture into new

kristen_mcmenamy

fashion frontiers.

beyonce

KE Y WORDS:

adrienne raquel

metallic finishes

bbase AI image

silver w/ purples & gold w/yellows chunkyness & transparancy glittered enamels soft velvet vs. hard metal alicianailedit

bbase AI image donna summer Ganni spr24

FUTURE DUSK

#19-3936 TCX

PURPLE PASSION

#19-3223 TPX

GALACTIC LILAC

#14-3907 TCX

PERSIAN JEWEL

#17-3934 TPG

GOLDEN FLOWER

#13-0752 TPG

CELESTIAL YELLOW

#11-0618 TCX

C U LT U R A L I S M

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THE DISCO DOPA Product Code: SD4133 I Designer: Winkie Wong

This is a nod to disco-era glam with a contemporary flair. Incorporate crystal finishes and brilliant embellishments. This frame, inspired by the hexagon shape, combines chunky acetate and metal to elevate the classic navigator with more flair and confidence.

SWATCH

CLEAR

TT532

LENS

SVIOLA025SF

SFU021T

M L9123

C U LT U R A L I S M

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F U T U R E D I S C O D O PA M I N E

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THE DISCO DOPA Product Code: SD4133 I Designer: Winkie Wong

This is a nod to disco-era glam with a contemporary flair. Go bold in this gold sparkle version. This frame, inspired by the hexagon shape, combines chunky acetate and metal to elevate the classic navigator with more flair and confidence.

SWATCH

VCDA104

ZWP20903

LENS

BGR#021-BLU

GRX049SF

M L9035

C U LT U R A L I S M

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POETIC PROMPTS

POETIC PROMPTS The New Poets An Homage to Words Creative Expression Iconic Rhythmic Rounds Celebrating the linguistics of Hip Hop

C U LT U R A L I S M

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POETIC PROMPTS

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POETIC PROMPTS Poetic Prompts is an homage to the fusion of music and visual expression, a

Tupac

nod to the rich beginnings of hip hop Louis Vuitton

culture and the power of words. This theme prompts poetry into the future, where the rhythmic aesthetics of music meet the impactful of generative technology, which results in conceptual

Spike Lee

eyewear that is a profound reflection of our times and forward-thinking design.

KE Y WORDS:

bbase AI image

reimagine the rounds

Little Simz

re-invent the icons

Pharrel

lightweight metals - titanium remix tort with color pop overlay multifunctionality & optical

Jean Philippe Joly

tinted lenses

Jean Philippe Joly

eyewear decoration bbase AI image

ANTRACITE

#19-4007 TCX

GUN METAL

MATT SILVER

COSMIC PINK

#16-1708 TPG

PROMPT PINK

#13-2801 TPG

COOL GREEN

#13-0319 TCX

C U LT U R A L I S M

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POETIC PROMPTS

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THE ICONIC READER Product Code: SD4118 I Designer: Iris Mok

With its classic tort finish, The Iconic Reader brings together the round’s timeless appeal with a touch of novelty. This optical design features a keyhole nose bridge, its round, retro frame is highlighted by impactful clip-on sun lens. This design offers the versatility of a 2-way wearing option, blending function with poetic style.

SWATCH

YFF226

UN2-0355

M L9004

LENS

SBLU062T

BMO#002-SMK

blue light reading lens

C U LT U R A L I S M

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POETIC PROMPTS

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THE ICONIC READER Product Code: SD4242 I Designer: Iris Mok

The Iconic Reader brings together the round’s timeless appeal with this black and white marble version, blending function with poetic style. This round, retro frame is elevated through sleek metal outline detailing, adding high style finish to your next optical range.

SWATCH

RZ-BB4358

K1116

LENS

BMO#002-SMK

blue light reading lens

M L9043

C U LT U R A L I S M

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P R O D U C T OV E RV I E W

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CULTURAL-ISM

ART

MUSIC

POETRY

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MEET THE TEAM 11/

Jo Black CEO

Endra Devi Singh Baroli Aumentado Product Development Manager

Marco Yeung Junior Product Developer

Viola Yeung Senior Designer

Justin Suen 3D Designer

Kim van Gennip Creative Director

Shreya Lunawat Brand Project Manager

Wawa Leung Graphic Designer

Jacky Tsang Senior Designer

Iris Mok Designer

Cristina Koutinou Director, Innovation and Sustainability

Guin Joyce Ballard Project Lead

Christy Wong Graphic Designer

Ken Fok 3D Designer

Winkie Wong Designer

Zoe Pena Director, Strategic Communications

Janey Romeo Regional Product Developer