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Collaborating with Xoloplastics, we set out to demonstrate how eyewear can create lasting impact beyond fashion. Through our upcycle initiative, we diverted 5,822 sunglasses from landfill, with the remainder used in workshops - linking sustainability with creative education, youth employment, and community empowerment.
At its core, this project is a commitment to circularity: transforming materials into new cycles of purpose, reducing waste, and generating social and environmental value.
To create a circular economy of impact, where plastic waste is transformed into art, employment, and opportunity.
Rooted in circularity, every frame carries purpose.
We align with SDG 4: Quality Education through workshops and partnerships, while also supporting SDG 12: Responsible Consumption, SDG 8: Decent Work, and contributing to SDG 9, 13, and 17 through innovation, climate-conscious upcycle design, and global collaboration.
4,022 sunglasses transformed into art, sparking global conversations on recycling and creativity.
“Vamos
360 sunglasses reimagined into a solar-powered kinetic artwork symbolizing circularity in motion.
Created an immersive artwork from repurposed sunglasses, blending themes of memory, identity, and sustainability.
500 pairs of eyewear generating $4,200 USD to preserve Mexican popular art.
Charity Auction 2023
Artworks auctioned to fund social and environmental programs, proving waste creates value.
Hong Kong (HQ)
7/F E. Wah Factory Building, 56-60 Wong Chuk Hang Road, Wong Chuk Hang, Hong Kong
T. +852 3167 7808
New York
2/F 19 West 36th Street, New York, NY 10018, T. +1 212 206 0899
Barcelona
Portal del Angel 36, 3/F, 08002, Barcelona
T. +34 622 029 208
Contact: Cristina Kountiou
Email: cristinakountiou@bbase.com.hk