WE‘VE BEEN TENDERLY LOVING BRANDS SINCE 1993 Many companies are still searching and aspiring for the recipe to create successful brands. We already have it. It consists of a blend of passion, resiliance, conviction, belief and competence. When everything comes together, we create brands and products that have an emotional connection with consumers.
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Success is not always guaranteed of course. What ambitious brand owners have to possess above all else is courage and belief. Timing is everything. Creating a brand is a little like finding the right combination of notes to create a hit song. Some will be a huge hit for a season and then there will be others that will turn into much loved classics. Our team at the MBG Group has the perfect blend. We work hard, we instinctively understand our markets, we plan ahead and our experience has given us confidence along with an abundance of courage and belief. We simply make it happen. In this brochure we aim to share with you some insight into how we have created successful brands for almost 30 years that resonate with consumers. You will learn more about our passion for consumer products and our rapid expansion into international markets.
ANDREAS W. HERB CEO
Our Pader borner
Headquar
ters
A hive of a ctivity and innovation concentra ted inside 3,50 0 square meters.
MBG Headquarters in Paderborn, Germany
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MBG Logis tics
4 Million E Investmeuro nt Our headquarters in Paderborn with our integrated logistics centre and the new construction area. We are investing a further 4 million euros into expanding our logistics space. Once the complex is completed – we will enjoy a significant increase in our capacity – especially for our domestic business. The new facilities will incorporate a covered loading hall (760 square meters), a main hall with awning, four loading ramps (2,478 square meters), a mezzanine roof with a goods lift (358 square meters) and a warehouse including reception and conference room (250 square meters). Not only will our storage capacity be increased but it will also add more flexibility. This will also benefit our customers.
We are ex tending our capacit y.
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MBG Logistics Centre in Paderborn
MBG Meeting and Conference Centre
MBG ACQUA MORELLI Tea and Coffee Lounge
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MBG GOLDBERG Office
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MBG SCAVI & RAY Office
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MBG SALITOS Office
Entrance to the MBG Fitness Area
The most important investment we make is in our co-workers ongoing physical and mental well being
WE CREATE MARKET LEADING BRANDS Our deeply held passion is to position products and turn them into leading brands. Our brands are successfully matched and aimed to their target consumer groups. All of our brands are developed with tender loving care and our reward is that they are loved by consumers.
The brand „Three Sixty Vodka“ was sold in 2011. In spring 2019 the distribution agreement of MBG was terminated. Source: Nielsen Vodka Report, January to April 2018.Sales converted to TSD 0.7 liter bottles (Off trade+DM)
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• effect® exceeded the 270.000 hl mark in Germany in 2020 • SALITOS is represented in over 56 countries worldwide • SCAVI & RAY is the No. 1 Prosecco in the German gastronomy • THREE SIXTY VODKA was developed by MBG in 2004 - in 2018, the brand is in second place in the premium segment of the Vodka category with a 29.8% increase in sales*
WWW.MBGGLOBAL.NET
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WWW.FACEBOOK.COM/MBGGMBH
2015
LOVING LIQUIDS SINCE 1993 Becoming a Global player Our worldwide success story began in 1993, as P.O.S. Marketing + Vertrieb GmbH: Since then the MBG Group has built an industry wide reputation for innovating and growing brands. With our leading edge own brands, as well as our range of popular distribution brands we are establishing a presence in gastronomy and retail outlets all over the world. With over 250 employees, the MBG Group today generates more than 200 million euros.
1994
Key agency for SOL Mexican Beer
2000
Launch of the brand SALITOS TEQUILA FLAVOURED Beer Long term marketing and distribution agreement with the Salitos Brewing Company
1995
2003
Acquisition of the exclusive representation rights for the WATER JOE® brand
2008
Launch of effect® zero Launch of SCAVI & RAY ROSATO
2006
Relocation of operations to new headquarters in Paderborn
Appointed the exclusive German representative for Rose’s Cordials
Acquisition of the distribution rights for the herbal spirit MEYER’S BITTER from E. Eduard Meyer GmbH, Stadthagen
Appointed exclusive German importer for Snapple
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Awarded the sole agency and distribution rights for Orangina in Germany
Launch of SCAVI & RAY Winery: IL BIANCO und IL ROSSO, GRAPPA ORO 1,75 l Product launch SCAVI & RAY Ice Prestige
Product launches of MAHIKI WHITE Coconut and MAHIKI White coconut Pina Colada and Cherry premixes
Product launches of DOS MAS HAZEL SHOT, SUCCO DI MORELLI Bellini, effect® new flavours (5 tastes), launch of ganic® teas in Austria, range extension for JOHN’S
Product launches of effect® BCAA Energy range (4 varieties)
Extension of the GOLDBERG range with INDIAN HIBISCUS TONIC and JAPANESE YUZU TONIC
Launch of the HERB range of non-alcoholic beverages and Black Horse Beer
Share acquision of Taihiti Ltd. with an exclusive distribution agreement for the Mahiki rum portfolio
2013
Launch of the brands GOLDBERG, SEARS and ACQUA MORELLI
2019
2014
2004
2011
Change of name to MBG INTERNATIONAL PREMIUM BRANDS GmbH
Acquisition of the sales, marketing and distribution rights in Germany for the premium water brand PERRIER Acquisition of the sales, marketing and distribution rights in Germany for the Herbal Lemonade Almdudler
Extension of 9 MILE range with various bottle sizes as well as Ready-to-Drinks with effect® BLACK AÇAÍ & effect® Energy
Acquisition of the distribution rights for the brand SILENT POOL gin
Product launches of SALITOS Cerveza and SALITOS Tequila Spirits
Acquisition of the sales and distribution rights for the brands DICTADOR Rum and Muli68 Herbal Liqueur
Portfolio extension of SCAVI & RAY range with high quality Grappas
Product launch of SCAVI & RAY Prosecco DOC Rosé as well as Alla Vaniglia
Extension of the HENDERSON AND SONS range with four popcorn tastes
2016
Launch of the THREE SIXTY VODKA brand
Acquisition of the sales and distribution rights for CUTTY SARK Scotch Whisky
Premix cans for GOLDBERG
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Launch of the brand MASAI – The Marula Flavoured Cider
Launch of the effect®, SALITOS ICE and SALITOS GINGER ALE brands
Acquisition of the sales and distribution rights for the Schneider & Levi range of premium spirits
Product launches for: SCAVI & RAY PROSECCO SUPERIORE VALDOBBIADENE DOCG, SALITOS TEQUILA / ICE Aluminum Bottle, GOLDBERG Bone-Dry Tonic, DOS MAS PiNK SHOT and DOS MAS FIRE SHOT
Launch of THREE SIXTY Energy & Vodka, THREE SIXTY Bitter Lemon & Vodka and THREE SIXTY Cranberry & Vodka – all in cans
2009
2002
Renaming to Miller Brands Germany GmbH (MBG)
Introduction of the SCAVI & RAY line extender SCAVI & RAY HUGO and White Grape
2010
Acquisition of the worldwide distribution rights for the SCAVI & RAY Prosecco brand
Formal incorporation of P.O.S. Marketing + Vertrieb GmbH
2012
Establishment of the MBG FOODSERVICE GmbH
2005
1998
Launch of the brand IL SANTO
Growth of the SALITOS range with the additions of SALITOS CERVEZA and SALITOS MOJITO
Long term sales, marketing and distribution contract with the Miller Brewing Company
1993
Acquisition of the distribution rights for Spain and Germany for the brands CAZCABEL and Feel Good Teas
Launch of the umbrella brand SCAVI & RAY Winery
2020
Acquisition of the sales and distribution rights for the AriZona range
Acquisition of the worldwide distribution rights for the AQUA GYM brand
2007
2017 / 2018
Product launch SCAVI & RAY SPRIZZIONE Launch of the brand DOS MAS Outright purchase of the JOHN’S Cordial trade mark Relaunch of the brand and product range The acquisition of the sales and distribution rights for ganíc® vitamin water Launch of effect® Energy Sticks
Product Launches: SCAVI & RAY ALCOHOL FREE: SPARKLING, ROSATO, IL ROSSO, IL BIANCO Product Launch: THREE SIXTY VODKA BLACK 42 EDITION Extension of the GOLDBERG range with the addition GOLDBERG Soda Water
Product Launches for: SALITOS BLUE, HENDERSON AND SONS Tortilla Chips, Dips, Nuts and Frozen Smoothies, DOS MAS KISS SHOT, CAZCABEL TEQUILA Reposado, SCAVI & RAY Al Cioccolata, SCAVI & RAY Lambrusco and Moscato Expansion of the GOLDBERG range with GOLDBERG Ginger Beer Exclusive launch of SCAVI & RAY Oktoberfest edition
Product launch effect® BLACK AÇAÍ and facelift of the effect® Vodka & Energy premix can Launch of the brand 9 MILE Vodka Product launches of MAHIKI premix cocktail cans MAHIKI Maracuja and MAHIKI Pineapple Product launch of four SCAVI premix cans Extension of the SCAVI & RAY range with a selection of six exclusive wines for the gastronomy sector Acquisition of the sales and distribution rights for the MERMAID as well as PUERTO DE INDIAS gin ranges
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2021
Extention of HENDERSON AND SONS Product range with Quinoa snacks (Hot Chilli/Spicy Tomato) and nut varieties (Crunchy/Wasabi/Selected Mix) Launch of SALITOS Pink Extension of GOLDBERG range with Pink Grapefruit and Mediterranean Tonic Extension of Ready-to-Drink range with effect Vodka & Guava as well as 9 MILE Vodka & Lemon and Vodka & Maracuja
SUBSIDIARY COMPANIES OF THE MBG GROUP The MBG Group consists of a growing number of subsidiary companies. They have a deep under standing of their own markets and are able to spot trends and new product entry points that help us to create demand for our brands.
The most circulated gastronomy B2B magazine, 2 x per year, as Germany-wide edition.
MBG NORDIC was established in 2015 and is responsible for managing the d istribution and export in Scandinavia.
Our team is made up of highly experienced market specialists who understand the fastest routes to market in order to reach the consumer. We are always seeking to expand our brand portfolio and we are opening up new businesses in new territories all over the world.
All of our preparation planning and activities are coordinated from our Head Office in Paderborn.
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MBG FOODSERVICE sells food and beverage dispense systems to the hotel, event, gastronomy and community catering sectors.
MBG ESPAÑA was formed in 2010 and has been managing and directing the distribution of our brands in Spain and the Spanish Islands.
Founded in Dubai in 2008 – MBG MIDDLE EAST has been managing the distribution and export of our brands to Asia and North Africa.
MBG GLOBAL BRANDS GMBH has been managing the sales and exports to more than 58 countries since 1995 from our HQ in Paderborn.
WE ARE AIMING FOR 500 MILLION EURO TURNOVER BY 2025
250 employees worldwide
We have been managing and experiencing rapid growth and we continue to successfully open new international markets worldwide. Our brands are now distributed in more than 58 countries where leading trade partners along with top retail venues rely on our brand portfolio and our distribu tion know-how to help them gain and maintain a competitive advantage.
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200 MILLION € TURNOVER
Our key brands are now available in
58
countries.
OUR CERTIFICATION THROUGH THE IFS
Source: * IFS Certificate 30 November 2018
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The International Featured Standards, or IFS for short, evaluate the processes that are important for manufacturing, handling, storing and transporting high quality products safely. In addition to the main national retailers, the gastronomy and food production sectors are now placing great value on IFS certification and are beginning to incorporate IFS into their own standards. The IFS demands that food safety in production plants are stringently evaluated. Accordingly all companies are checked for product process safety, quality assurance standards, hygiene, product specifications and legal requirements. Remaining true to our company motto “We try harder!”, meant that MBG had to take up this challenge. We scored exceptional and above average scores in the two categories we were judged on (IFS Broker – 96,88 % for MBG International Premium Brands GmbH and IFS Logistics – 98,68 % for MBG Food and Beverage Logistics GmbH). Our IFS certification is further and official recognition for our processes at MBG, but it is also our customers assurance that we produce and distribute a safe and compliant product – and that we go way beyond the statutory requirements.
98,96 % MBG INTERNATIONAL PREMIUM BRANDS
99,80 % MBG FOOD AND BEVERAGE LOGISTICS
Our in-house development and test centre – also known as the MBG Lab
> Over 60,000
AMBITION – MADE IN GERMANY
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Our international success began in Germany. We have developed our knowledge and experience of each category and this has made us a formidable leader in this consumer market. We have built up and developed a large and exceptionally talented sales, marketing and distribution team that covers the whole of the beverage trade from off-trade retailers to gastronomy and professional catering outlets. We are a full-range composite wholesale supplier that is able to offer the trade a strong brand portfolio benefitting all of our customers and distribution partners. In order to meet a significant increase in demand for our products we have expanded our logistics capabilities with a second large Regional Distribution Centre in Munich.
66 % of the leading German gastronomy outlets put their trust in MBG (Survey by GFK Global Research)
Customers throughout Germany
40,000
12,000
50
10,000
800
Grocery and Off Trade Customers
Filling Stations and Forecourt Customers
Key Account Head Office Customers
Catering, Bars and Restaurants
Drinks Wholesalers
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2 Key Regional Distribution Hubs in Germany PADERBORN
200
Co-workers in our German Sales Team
MUNICH
Gastronomy
Trade
SUCCESS — ON OVERDRIVE
TURBO CHARGED IN ALL CATEGORIES
In the gastronomy sector We are specialists in creative marketing solu tions and successful brand management. Our comprehensive knowledge and experience ensure that we hit the mark – time and time again. We aspire to leave a strong emotional aftertaste with consumers. It is in the gastronomy sector where you will find our brands at home. This is where the journey starts for many of our products and this is where our drive for success starts.
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In the trade It’s in the bars and nightlife where we stage our brands as unique consumer experiences. This appeal resonates with our trade customers too. To date our brands are available at over 40,000 off trade accounts and delivered through a network of over 800 wholesalers. You will also see our portfolio represented at over 12,000 service stations and forecourts. All of this activity is backed by our fully trained specialist account managers along with first class trade support and merchandising. The consumer remains at the forefront of everything we do We aim to make our brands available to consumers everywhere and at any time. Whether experiencing them on a night out, as an accompaniment to great food, or for enjoying at home. Our brands are playing a part in the lives of more and more consumers every day. Our accessibility through all of the top social media channels enables us to have an ongoing dialogue with our fans.
Consumer
Gastronomy
Trade Customers
Foodservice
Exclusive Distributor
YOUR PARTNER FOR ALL LOCATIONS
WE ARE THE FIRST CHOICE FOR POINT OF SALE
FINEST FOOD & BEVERAGES
WORLD CLASS PREMIUM BRANDS
The MBG brands portfolio sits well with our gastronomy customers because of their first class quality, taste, and consumer appeal. Couple this with our high quality merchandising, individualised advertising material and point of sale then we become the perfect partner for any clubs, discos, bars and events companies. With two out of three top gastronomy venues now stocking our brands – we are pleased to be able to contribute to their higher value sales.
The positive experiences from our gastronomy customers are also reflected with our retail and off-trade customers. We enjoy first class partnerships with multiple grocery outlets, drinks wholesalers and Cash & Carry customers that enable us to distribute nationwide throughout Germany. We provide all of our customers with attention grabbing point of sale solutions, which alongside our highly trained account managers help our customers to succeed.
The MBG Foodservice team focuses on two main business areas: Our beverage division provides high quality fruit juices and frozen smoothies to the hotel industry. MBG offers a full service and also supplies suitable dispense equipment to our customers. Our other division is dedicated to the snacks and bar food sectors. Under the brand name HENDERSON AND SONS we market and supply Tortilla chips, delicious dips, nut mixes and quinoa chips in various savoury tastes. Snacks are the ultimate seeder for our other products and act as a catalyst for our beverage sales. Thereby, providing the perfect conduit for other MBG Group brands and services.
Our success story began with the sale of internationally renowned premium beverages. In 1995 we acquired the exclusive import rights for Miller Genuine Draft, making us the only company worldwide that was allowed to call itself “Miller Brands Germany”. Our company name MBG is a reminder of how our history began. Today we are a full-range supplier with a diverse portfolio of internationally popular own-brand drinks and exclusive sales brands..
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WE CREATE INDIVIDUAL BRANDS Thanks to our years of experience MBG has a strong and proven track record in the field of individual brandings. Whether its interior design, internal merchandising, point of sale or external advertising campaigns we have developed the right tools that create added value and appeal to consumers.
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XXL-LED-Walls from effect® are lighting up and illuminating dance-floors wherever they appear
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Unique SALITOS Area
Customised SCAVI & RAY VIP-Lounge
Customized solutions for the gastronomy sector 48
VIP-Tables with integrated ice bucket
Customised DJ-decks 49
Individual neon signs
This Mercedes-Benz G-Class comes in a camouflage design along with effect® branding – offering high brand visibility and never fails to get noticed.
LANXESS arena in Cologne with customized SCAVI & RAY counter 50
Diamonds Cologne: Exclusive branding with 9 MILE Vodka 51
The newest SALITOS range of eye-catching beach accessories and lounge furniture are all waterproof and ideal for placing in outdoor areas at the Lippesee in Paderborn the „Eisklang am Lippesee“ was established.
effect® Fat-Bikes
SALITOS Stand Up Paddle Board
STARS & STARLETS Wherever celebrities walk the red carpet, our brands are right there in the midst of the action. You will see SCAVI & RAY on show at numerous celebrity events – either as a partner, sponsor, welcome drink or as the exclusive Prosecco at the glamourous after-show parties. Our products are very important at these events as the organisers rely on the additional enjoyment and sheer pleasure that our brands provide to their guests.
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2017
AND MANY MORE
Danny Trejo as testimonial for SALITOS
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TV
YouTube
WE ARE EVERYWHERE Our brands are being enjoyed all over the world. However we are highly visible on all digital channels too. Consumers love our engagement methods and enjoy being able to communicate and feedback directly to us. Our consumer reach is being extended through interacting with the leading social media channels where consumers are able to see and experience the personality of our brands through social mediums. We recently exceeded 3.2 million facebook fans of our MBG Group brands. Filming of one of our TV adverts for effect®
TikTok
WE MAKE IT CLASSICAL MBG creates joined up campaigns in more traditional media outlets such as newspapers, magazines, posters, on the radio and on TV. We use traditional media consistently, because it is still the best way to extend our reach into our target groups. Our brand communication is fast, innovative and active on all media fronts. All of our campaigns are carefully researched, hand crafted and highly targeted. We hit the mark everytime.
DOS MAS billboard in Hamburg
effect® billboard at the Alexanderplatz in Berlin
SALITOS billboard in collaboration with our customer Cafe Especial in Cologne
WITH OVER 300 AWARDS – YOU CAN START COUNTING ON OUR SUCCESS
Our award-winning brand portfolio has everything that our customers need. Appealing products, coupled with uncompromising quality. In whichever category we operate in whether Non-Alcoholics, Low Alcohol products or Wines & Spirits – our trade support, multiple industry awards and track records speak for itself.
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SPIRITS COM
TL
PE TI
BE
ON
RL
TI
2 020
IN
IN
Be
st
Va l u e Te q u
winner
TL
SPIRITS COM
PE
TI
BE
ON
RL
TI
2 020
IN
IN
G
OL
D WINNE
R
ila
Source: *Nielsen 2016/2017, CW52
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THE ENERGY DRINK FROM GERMANY
effect® FLAVOURED TASTES AND BCAA
Soaring popularity with a yearly growth Thanks to effect®, the energy drink category is once again, finding itself in strong growth. With its simple, stylish design, unique range of packaging options and first class marketing support, the effect® brand has been enjoying amazing and continual success throughout all trade sectors. Once you spot those iconic red dots it becomes harder to resist effect® and it’s unique positioning as the mental energiser. There is no effect without effect®.
New flavours and BCAA compounds increase sales For 15 years, effect® has successfully relied on the classic energy drink taste. Since 2017, the brand has been introducing various flavours with new, innovative tastes and advanced functional ingredients like ginseng or guarana. The tastes are setting new trends just like the BCAA compound for sportive and active customers.
• German Design & Red Dot Design Award • Weighted distribution of 73 %* • Numeric distribution of 56 %* • Exported to 57 different countries around the world • Also available in a sugar-free variant
WWW.EFFECT-ENERGY.COM
FACEBOOK.COM/EFFECTENERGY CREATED BY MBG IN 2002
• Five flavoured tastes and four new BCAA energy drinks ensure growth • With sugar-free and low-calorie variants • 2,500mg BCAA per can • Branched-Chain Amino Acids • BCAAs are considered to be energy providers and are mainly used in the area of strength and endurance sports
WWW.EFFECT-ENERGY.COM
FACEBOOK.COM/EFFECTENERGY CREATED BY MBG IN 2017
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VIVA LA REVOLUCIÓN! VIVA SALITOS!
SHOOTER CHAMPION
45 Million bottles sold annually in 56 Countries Following the motto “Viva la Revolución! Viva SALITOS!” this Latino lifestyle brand has developed an innovative range of lager beer and mixed beer drinks as well as delicious fruit wine beverages with an unforgettable flavour. SALITOS promotes South American heritage and style all over the world.
With 50 Million shots sold per year! Loud, cheeky and “two more” – that’s what DOS MAS stands for! These party shots with their flashy packaging ensure memorable nights and makes “getting the next round in” more pleasurable and fun t „soft“-shots. The MEX SHOT with its Sweet Cinnamon taste. The berry PiNK SHOT is perfect for princesses and heroes of the night. The KiSS SHOT provides fresh party nights with the mint taste. The HAZEL SHOT with nut nougat taste is the most popu-
• 45 million bottles sold annually • Five flavours in a variety of packaging and sizes • SALITOS has continuously shaped the category for mixed beer drinks through innovation such as the recently launched aluminium bottle • SALITOS embodies the character and joie de vivre of Latin America
WWW.SALITOS.COM FACEBOOK.COM/SALITOSBEER CREATED BY MBG IN 2000
lar sin of the night. • Eye-catching packaging • Easy to drink, high rate of sale guaranteed • Attention-grabbing Point of Sale • Limited edition specials such as rhinestone and Bling Bling editions
WWW.DOSMAS.COM FACEBOOK.COM/DRINKDOSMAS CREATED BY MBG IN 2011
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FINEST PROSECCO MADE IN ITALY
SCAVI THE YOUNG LINE
2018 World Champion Sparkling Wine Category Cathay Pacific Hong Kong The SCAVI & RAY range is of the absolute highest quality. It’s incomparable freshness and beautiful packa ging oozes contemporary elegance. The range consists of Italian sparkling wines as well as several fruity table wines and wonderfully balanced grappas. The SCAVI & RAY product family stands for quality and incomparable enjoyment.
New Ready-to-Drinks from SCAVI Born in the heart of the Veneto, Andrea Scavi son of Joe Scavi, the co-founder of SCAVI & RAY - developed this new brand and thereby, follows his father‘s footsteps. Andrea Scavi embodies his own interpretation of SCAVI & RAY: the young line SCAVI. The colourful packaging of the cans was inspired by the Italian fashion designer Emilio Pucci. The brand presents itself young, colourful, fresh and optimistic.
• Genuine Italian quality product range • Made only from the finest grapes • High quality, contemporary packaging • A variety of packaging styles and options • Attractive magnums • Limited and seasonal special editions such as rhinestone and Bling Bling variants
WWW.SCAVI-RAY.COM FACEBOOK.COM/SCAVIRAY CREATED BY MBG IN 2005
• Four new premix cans with the classic Hugo and Sprizz flavours and new trend varieties with hibiscus-grapefruit and passion fruit -range • SCAVI Secco - classic taste in a can • Hugo and Sprizz in premixed glas containers • Modern and young packaging
WWW.SCAVI-RAY.COM FACEBOOK.COM/SCAVIRAY CREATED BY MBG IN 2019
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SPIRITS PREMIXES MADE BY MBG
Remarkable in both taste and design The premium taste of GOLDBERG & SONS is a huge hit with many restaurants and bars. The range encompasses unique flavours making them the perfect choice for mixing with premium spirits and cocktails. They also taste great on their own!
Ready-to-Grow with Premixes The ready-to-drink market was able to generate double-digit growth in the previous years and the trend is still upwards*. MBG is right on track towards this trend with its broad portfolio of premixes.
• Red Dot Design Award • German Design Award • Premium filler quality • Innovative flavour variants enable endless combinations of great tasting drinks • Supported with a wide range of bar premium tools and point of sale materials
WWW.GOLDBERG-SONS.COM
FACEBOOK.COM/GOLDBERGSODAS CREATED BY MBG IN 2013
• ready-to-drink and convenient 0,33 litre cans with distinguished designs • popular flavours with high quality brands like effect®, GOLBERG & SONS and 9 MILE Vodka
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CREATED BY MBG IN 2018
*plus 23 %, Source: Nielsen Markettrack, RTD brands, sales development, LEH+DM, MAT June 2018 vs. MAT June 2019
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TASTE THE DIFFERENCE
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MINERAL WATER IN ITS PUREST FORM
THE SMARTER REFRESHMENT
Made in Italy – the perfect accompaniment to Food & Wine In an unspoiled forest high in the Italian “Alpi Marittime” in the South Western Alps, at a height of around 1,000 meters above sea level lies the source of the Bauda spring. Pristine purity, freshness and a very low mineral content make ACQUA MORELLI the most perfect companion for high class restaurants.
Still Water with an extra Caffeine Kick! AQUA GYM is a still water enriched with caffeine. With 18 mg per 100 ml, caffeine water is a refreshing alternative to coffee during sports or at night. The Sportscap drinking cap makes it easy to open the bottle with one hand. Thus AQUA GYM is a simple refreshment for all physical activities - especially on the move.
• A truly remarkable soft taste • The perfect companion for good food and wine – thanks to its low mineralisation (39,9 mg / l) • Naturally fresh neutralisation effect • Available as “Frizzante” and “Naturale”
• No Calories • No Colouring • No Sugar • Practical Packaging • Sport Cap closure
WWW.ACQUA-MORELLI.COM
FACEBOOK.COM/ACQUAMORELLI CREATED BY MBG IN 2013
WWW.AQUAGYM.COM
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*DIN EN ISO/IEC 17025:2018
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READY TO ROCK
CUTTING EDGE PROCESS©
GRANITE ROCK FILTRATED Super Premium Vodka Unbelievably mild 9 MILE Vodka is filtered through granite and made from the very finest ingredients. The creation of 9 MILE Vodka was inspired by a road trip through the Midwest of the USA, so the entire product packaging is a tribute to the spectacular Nine Mile Canyon in Utah. During the manufacturing process, 9 MILE Vodka is filtered through granite rock to give it an unmistakable, unadulterated, crystal-clear taste. Enjoy Granite Rock Filtrated 9 MILE Vodka neat, with mixers, or on the rocks.
Unique high quality distilling and manufacturing SEARS Gin receives its extraordinary and full bodied taste and aroma through it’s unique manufacturing process – the Cutting Edge Process©. Extremely sharp blades release the essential oils of the selected ingredients that make up SEARS Gin. The result is a gin of the highest quality. Masterfully balanced and with an exquisite taste.
• Made from finest ingredients, crystal-clear water and carefully selected varieties of grain • 37.5 % vol. • Purity and taste has been approved by an independent, accredited testing laboratory* • Uniquely individual bottle with a satinised Granite Rock surface finish and high-quality pewter-lookmbossed label • 0.5/0.7/1.0/1.75/3.0 and shortly 6.0 Liter packagings
WWW.THREESIXTY-VODKA.COM CREATED BY MBG IN 2004
• SEARS Gin with 37.5 % vol. • Two variants without alcohol SEARS Citrus Garden and SEARS Spiced Garden• Alcohol free, 100% vegan, sugar & sweetener free and without artificial flavors • Exclusively at MBG Group
WWW.SEARS-GIN.COM FACEBOOK.COM/SEARSGIN CREATED BY MBG IN 2013
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A GIN LEGEND
PREMIUM GIN FROM THE ISLE OF WIGHT
With spring water from the Silent Pool lake A 13th Century legend gin. The Silent Pool – a central part of the historical origin – continues to supply the spring water for this full-bodied and refined gin. Twenty-four botanicals including kaffir lime leaves, honey, lavender and chamomile underline this unmateched flavour profile of the classic Silent Pool Gin. Made with spring water. A truly balanced individual gin that is noble no matter whether straight or mixed.
With a touch of the sea This premium gin adds a taste of fresh isle air to MBG’s exclusive portfolio and connoisseurs’ palates alike. The gin is made and bottled on the Isle of Wight where it is infused with ten different roots and blossoms for seven days. The result: wonderful citrus notes, just the right amount of spicy black pepper, hints of sea fennel and a fresh isle breeze. The Isle of Wight Distillery was founded in 2014, and, along with making great gin, it is committed to being plastic free. The bottle’s unique design reflects both the gin’s heritage and the isle’s history in many of its facets.
• Rose Expression Gin - pleasant floral aromas • Rare Citrus Gin - a refreshingly distinctive and beautifully aromatic gin • Premium packaging with appeal • Prize-winning • 43 % vol..
WWW.SILENTPOOLDISTILLERS.COM FACEBOOK.COM/SILENTPOOLDISTILLERS
• Hand-picked ingredients • Citrus notes with spicy black pepper and hints of sea fenne • MERMAID PINK Gin with refreshing and aromatic Strawberry • Environmentally-friendly packaging - plastic free • 42 % vol. Blue/ 38 % vol. Pink
WWW.ISLEOFWIGHTDISTILLERY.COM
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ANDALUSIAN PREMIUM GIN
THE LEGENDARY SAILOR
Ranks 9th in the gin market Puerto de Indias is manufactured in one of the oldest and most traditional distilleries in Andalusia. The gin’s prestigious reputation is not only down to know-how and innovation but also dedication, careful monitoring of the distillation process and the use of the finest raw materials for a gin that boasts a very special quality. The Strawberry Gin is the first of its kind and an international success.
ONE OF THE MOST FAMOUS SCOTCH WHISKIES IN THE WORLD The name alone is a tribute to a legendary sailing ship and a celebration of the true spirit of adventure. CUTTY SARK is created from finest single malt and high-quality grain whiskies in a process lasting 21 days. The rich caramel and vanilla aromas and unique, mild character of this Scotch whisky make it ideal for cocktails and other mixed drinks.
• Strawberry Gin with the natural and wild aroma of strawberries • The Pure Black Edition combines a symphony of juniper and floral scents • Manufactured with the finest raw materials • Strawberry Gin: 37,5 % vol., Black Gin: 40 % vol.
WWW.GINPUERTODEINDIAS.COM FACEBOOK.COM/GINPUERTODEINDIAS
• Uniquely gentle, mild character with a great drinkability • Matured for 21 days in American oak casks • 40 % vol. • Cutty Sark Prohibition - exclusive blend with 50 % vol. 75
WWW.CUTTY-SARK.COM
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PRECIOUS CRYSTALS WITH STAR POTENTIAL
THE SPIRIT OF TIKI
Unique skull design reflecting the vodkas purity This ultra-premium vodka, made by the Hollywood legend Dan Aykroyd, is regarded as one of the purest of its kind. The extreme purity is also down to seven phases of filtration, wherby passing through 500-million-year-old semi-precious crystals three times. The vodka is reduced with Newfoundland glacial water. The handmade crystal head bottle symbolizes the extraordinary process and supernatural purity.
With the first-class Mahiki Coconut around the world The Mahiki Rum range is not just on everyones lips in the UK but is now finding it‘s way around the world. MBG are the exclusive distributors for the entire Mahiki range throughout Germany, the United Arab Emirates, Switzerland, Austria and the Netherlands. We also manage the entire production and packaging process for all inter national markets.
• Seven filtration phases, including three with Herkimer diamonds • Aurora uses the highest-quality English wheat and pristine water from Newfoundland • Onyx is crafted from premium Blue Weber Agave and sourced from a single farm in Mexico • 40 % vol. all variants
WWW.CRYSTALHEADVODKA.COM
• MAHIKI White Coconut with an excellent, creamy taste • Striking and memorable Tiki-design • Remarkable branded night clubs - the favourite venue of international stars and Royalty
WWW.MAHIKICOCONUT.COM FACEBOOK.COM/MAHIKICOCONUT
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THE SPIRIT OF TEQUILA
THE RED PASSION
Made from the Blue Agave plant in Mexico The original tequila that gave the first SALITOS Tequila Beer its characteristic taste. Crafted from the sun-drenched Weber Azul agave, SALITOS Tequila Spirit brings the earthy, lemon-fresh character of Mexico’s world-famous Jalisco region straight to the connoisseur’s palate. This fine spirit is produced by the slow, open fermentation of agave plants that have ripened for eight years.
There is a powerful change in the Sambuca market In the past, Sambuca was mainly enjoyed as a classic digestif. These days Sambuca is gaining more and more popularity as a more sophisticated style of shot. With it’s distinctive taste and balanced blend of aniseed, licorice and other secret ingredients IL SANTO leaves a soft sweet and memorable note. Our IL SANTO creates a powerful movement in the fastpaced Sambuca market.
• Silver and Gold Edition • Made from sun-drenched Weber Azul agave plants from Mexico’s world-famous Jalisco region • SALITOS has continuously shaped the category • 80 % proportion of agave sugar • 38 % vol.
• Perfect notes of aniseed • Distinctive fire coloured bottle • An italian classic created with a traditional recipe • Soft and sweet aftertaste
WWW.SALITOS.COM FACEBOOK.COM/SALITOSBEER CREATED BY MBG IN 2019
WWW.IL-SANTO.IT CREATED BY MBG IN 2015
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THE WATER WITH THAT SOMETHING EXTRA
THE AMERICAN DREAM
Vitamin Refreshment ganic® – is the water with the plus. It is produced with natural and herbal ingredients and is then supplemented with vitamins. Whether for sports, work or leisure, the flavours of ganic® vitamin tea and ganic® vitamin water provide the perfect refreshment for you. It does not get any smarter than this.
The Ice Tea that’s conquering the World AriZona is the best-selling ice tea brand in the USA and it’s off to a flying start in Germany. AriZona Ice Tea can be enjoyed in eight deliciously fruity and fresh flavours.
• 100 % natural ingredients • High Performance Vitamin Mix • Thirst quenching and refreshing • Stylish and practical packaging • Nine fruity tastes, low calories • ganic® vitamin tea – freshly brewed comes in four fresh varieties
WWW.GANICWATER.COM FACEBOOK.COM/GANICWATER CREATED BY MBG IN 2011
• Best selling ice tea brand in the USA • Fresh and fruity flavours • 100 % natural ingredients • No artificial flavours, colours or preservatives
WWW.DRINKARIZONA.COM
FACEBOOK.COM/ARIZONAICEDTEA
TUNE THE TASTE Excellent flavours for perfect drinks The JOHN’s Premium Natural Cordial Mixers are now setting a new and higher standard within leading bars and cocktail lounges: More intense flavours and a new, eye-catching bottle design for great handling help to generate increased sales. JOHN’s has really shaken up the cocktail industry with the range of vivid flavours.
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• Natural Ingredients • Unique bottle design • Easy to handle • Ideal solubility and perfect flow properties • High-quality flavours
WWW.JOHNS-JUICE.COM FACEBOOK.COM/JOHNSJUICES CREATED BY MBG IN 2011
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FINEST SNACKS Finger licking, savoury snacks HENDERSON AND SONS stands for crispy snack and bar food as well as practical food service solutions: from tortilla chips and spicy dips to crunchy nut mixes and frozen smoothies. All products are made from the finest ingredients and impress with their unique taste. The delicious little things perfectly complement the diverse beverage portfolio of the MBG Group and are ideally suited as an adjusting screw and effective catalyst for beverage sales in the catering industry.
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• Tortilla chips, dips and nuts • Frozen Smoothies • Gluten and lactose-free products • Free of flavour enhancers
WWW.HENDERSON-SONS.COM
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