January 2024 - BAPIA Magazine

Welcome Welcome

John John Bowler Bowler

BAPIA CEO

I would like to open by saying thank you to everybody who has contributed to bringing this magazine together. Advertisers, content contributors, those who have been a part of any of the events or competitions featured, you have all helped and enabled us to create this publication. I am going to keep this introduction short and sweet as I am not the type to make long rambling statements and I know that you would prefer to see what’s in the magazine rather than listen to me. So here’s a heads-up, firstly I would like to give a big shout-out to what I think was the best GOSH Décor Day so far (this was our 8th one) check out the great photos of the day on page 6/7. If you haven’t seen the video on BMTV, please take the time to watch as it is both inspiring and fabulous.

There are also articles on Risk Assessments for different industry sectors, copyright within our industry, step-by-step recipes for balloon décor, face painting and twisting, a review of the years photo competitions and a great article on an industry icon, Chris Horne who has been a fixture in this industry for more than 35 years. So, that’s enough from me but I will end by saying a big thank you to you all for your continued support, and we look forward to working with you throughout 2024 and beyond.

Best wishes to you all.

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M e e t t h e Meet the t e a m team

Our team consists of genuine, hardworking professionals who are committed to serving both our members and the industry. We pride ourselves on being approachable and friendly while maintaining a high level of professionalism.

Sue

Michelle

Angie

John Bex

2023 2023

Each year a group of BAPIA members from around the UK get the opportunity to come to London to decorate the Great Ormond Street Hospital children's Christmas party and what an honour it is!

It is one of the most humbling experiences... Bringing smiles to the faces of children of Great Ormond Street who truly deserve something very special!

We truly have the very best members

#bapiaparty

Why Risk Assessment is crucial

As a business owner, it is your legal duty to evaluate potential risks that could put you and others in harm's way, even if they only account for a small part of your overall work activity.

Under the Management of Health and Safety at Work Regulations 1999, you are required as minimum to identify what could cause injury or illness in your business (hazards) & decide how likely it is that someone could be harmed and how seriously (the risk)

Managing Ris Managing Risks and nsuring Sa Ensuring Safety

BAPIA members can follow the QR codes for basic risk assessment templates that you can use as a guide. Please note that specific risks may vary based on the context and location of your event. It's essential to tailor your assessment to your specific situation. You need to be signed into the members area to open these links.

VENUE VENUE DECORATION DECORATION

When setting up venue installations, it's essential to carry out a meticulous risk assessment. Many venues now request copies of both your Public Liability and risk assessment for safety purposes. Identifying potential hazards such as manual handling, helium gas, shine sprays, electricity, popped balloons, environmental factors, structural integrity, and allergies can help keep everyone involved safely.

FACE PAINTING FACE PAINTING

BALLOON TWISTING & BALLOON TWISTING & ENTERTAINMENT ENTERTAINMENT

Safety measures should be taken while balloon twisting at events. These include checking for latex allergies, preventing choking hazards for small children, avoiding repetitive strain injuries, maintaining hygiene, and managing crowds to prevent accidents.

Running a face painting business requires prioritisng clients' safety and well-being. Hygiene and sanitation, product & allergy safety, skin prep, design safety, supervision & consent, emergency preparedness, a clean environment & insurance & legal considerations are essential areas to focus on. Additionally, continuous education helps keep upto-date with the latest trends, techniques, and safety guidelines in the face painting industry.

PROP HIRE PROP HIRE

SOFT PLAY SOFT PLAY

To guarantee the well-being of children & To guarantee the well-being of children & visitors, a thorough risk assessment template visitors, a thorough risk assessment template for soft play areas is an absolute necessity for soft play areas is an absolute necessity. Identify & assess potential hazards such as Identify & assess potential hazards such as tripping, equipment safety, supervision, tripping, equipment safety, supervision, hygiene, crowd management, emergency hygiene, crowd management, emergency exits, & electrical hazards exits, & electrical hazards. Be sure to tailor your Be sure to tailor your assessment to your specific soft play area, assessment to your specific soft play area, considering factors such as its size, layout, and considering factors such as its size, layout, and unique features. It's also essential to regularly unique features. It's also essential to regularly review and update your risk assessment to review and update your risk assessment to maintain a safe environment for all. maintain a safe environment for all.

By being proactive in identifying and mitigating

By being proactive in identifying and mitigating risks, a safe environment can be ensured for risks, a safe environment can be ensured for both employees and customers. both employees and customers.

Regularly Inspect props for hazards such as Regularly Inspect props for hazards such as sharp edges & unstable structures. Include sharp edges & unstable structures. Include Logistical Hazards by Evaluating risks related to ·Logistical Hazards by risks related to transportation, handling, and storage & transportation, handling, and storage & arefully consider Environmental Hazards by carefully consider Environmental Hazards by assessing the impact of weather conditions, like assessing the impact of weather conditions, like rain or wind, on the props. rain or wind, on the props.

BUBBLE HOUSES BUBBLE HOUSES

To ensure safety, health & minimize liabilities, a To ensure safety, health & minimize liabilities, a risk assessment checklist for party bubble risk assessment checklist for party bubble houses should be used. Safety risks to consider houses should be used. Safety risks to consider include inspecting structural integrity, include inspecting structural integrity, implementing fire and electrical safety implementing fire and electrical safety easures, crowd management, slip and fall measures, crowd management, slip and fall hazards & first aid/medical assistance. Health hazards & first aid/medical assistance. Health risks include following COVID-19 protocols risks include following COVID-19 protocols. Liability risks include obtaining liability Liability risks include obtaining liability insurance Regular assessments before and insurance. Regular assessments before and during the event are necessary, and close during the event are necessary, and close collaboration with event organisers & venue collaboration with event organisers & venue management is crucial. management is crucial.

3. Find the joint on the hula

3. Find the joint on the hula hoop and gently pull apart, hoop and gently pull apart, Place each end of the hula Place each end of the hula hoop into the cross bar on the hoop into the cross bar on the Tee and gaffer tape to secure Tee and gaffer tape to secure

Hoop Display Hoop Display

Materials Materials

x IKEA lamp stand 1 x IKEA lamp stand

1 x PVC tee 1 x PVC tee

1 x Hula hoop 1 x Hula hoop

24 x 11” White 24 x 11” White

2 x 11” Gold 2 x 11” Gold

By Angie George By Angie George

65 x 5” White

65 x 5” White

15 x 5” Gold

15 x 5” Gold

10 x 260 White

10 x 260 White

8 x 160 White

8 x 160 White

Gaffer Tape Gaffer Tape

Labour 30 minutes Labour 30 minutes

Method of Construction

Method of Construction

1 Prepare the IKEA lamp stand or similar by

1. Prepare the IKEA lamp stand or similar by connecting 3 poles to the base To prevent the connecting 3 poles to the base. To prevent the poles from loosening, secure each joint with poles from loosening, secure each joint with gaffer tape. gaffer tape.

2. Attach the PVC Tee to

2. Attach the PVC Tee to the top pole and secure the top pole and secure with Gaffer tape with Gaffer tape

Secure with Gaffer tape

Secure with Gaffer tape

5 Construct the first cluster of 4

5. Construct the first cluster of 4 (quad) using 4 x 11” white balloons. (quad) using 4 x 11” white balloons. Inflate to varied rounded sizes

Inflate to varied rounded sizes. Twist this cluster (quad) onto the Twist this cluster (quad) onto the base of pole base of pole

7. Inflate and add a single 11” Gold into

7. Inflate and add a single 11” Gold into a gap in the quads by tying to one of a gap in the quads by tying to one of the necks of the quads. the necks of the quads. Add a second gold to the other side of Add a second gold to the other side of he quads to aesthetically balance the the quads to aesthetically balance the olour in the design colour in the design

Secure with Gaffer tape

Secure with Gaffer tape

4. Cover both the pole and the hoop

4. Cover both the pole and the hoop using the 260 wrapping technique using the 260 wrapping technique

6. Inflate and construct a

6. Inflate and construct a second quad using 2 x 11” and 2 second quad using 2 x 11” and 2 x 5” white balloons again at x 5” white balloons again at varied rounded sizes Twist this varied rounded sizes. Twist this quad onto the pole above the quad onto the pole above the first cluster first cluster

8 Inflate the following quads with

8. Inflate the following quads with varied rounded sizes in each: varied rounded sizes in each:

7 x quads mixing 11” and 5” white

7 x quads mixing 11” and 5” white

10 x quads of 5” white

10 x quads of 5” white

1 x quad of 11” white

1 x quad of 11” white

9. Set aside the quad of 11” and the 10 x quads of 11” and the 10 x quads of 5”. Starting at the 5”. Starting at the middle of the left hand middle of the left hand side of the hoop, twist side of the hoop, twist one of the mixed 11” and one of the mixed 11” and 5” quads onto the hoop 5” quads onto the hoop. Continue adding the Continue adding the other quads above and other quads above and below. below.

9. Set aside the quad of

11. Using 5” gold and 5” white, inflate

11. Using 5” gold and 5” white, inflate small clusters of 3 (varying the 8 small clusters of 3 (varying the bubble sizes in each cluster) – bubble sizes in each cluster) –attach two together with half of a attach two together with half of a 260 balloon and stretch through the 260 balloon and stretch through the design, winding in where they need design, winding in where they need to sit Do not attach too tight that the to sit. Do not attach too tight that the shape of the balloon distorts. shape of the balloon distorts.

10 Add the 5” quads

10. Add the 5” quads to the to the top and bottom of the hoop - top and bottom of the hoopthis graduated sizing creates this graduated sizing creates transition and a visual transition and a visual balance to the design balance to the design

12 Add the quad 12. Add the quad of larger sized 11” of larger sized 11” (from step 8) to (from step 8) to the top of pole, the top of pole, directly under directly under the clusters on the clusters on the hoop the hoop

13 Inflate 8 x 160’s leaving approximately 4” at the end and of each one

13. Inflate 8 x 160’s leaving approximately 4” at the end and of each one. Tie into duplets then Tie into duplets then twist into 2 x quads. twist into 2 x quads.

14. Wrap one of the 160 quads under the 14. Wrap one of the 160 quads under the ast 5”cluster on the bottom of the hoop last 5”cluster on the bottom of the hoop and the other under the last cluster at and the other under the last cluster at he bottom of the pole Candy Twist the bottom of the pole. Candy Twist these around the pole & hoop. these around the pole & hoop.

15. Add chosen accessories to

15. Add chosen accessories to enhance the design further or to enhance the design further or to strengthen a chosen theme strengthen a chosen theme

Amscan’s Head of Marketing Jen Wilson, caught up with Chris Horne, Head of Training and Education at Amscan UK, to share an insight into the industry veteran's career.

From Science teacher to Florist, and finally settling on the career of Balloon Professional for going on almost 40 years now, they discuss the ever-evolving landscape of our industry.

You’ve been part of our Amscan family for almost 20 years now. How have you seen the business develop over that time?

I’ve been part of the Amscan team for just over 19 years, holding various roles and remits, but always with a creative thread running through them. I’ve been fortunate enough to see the company grow through some major landmarks; International acquisitions, strategic enhancements and most recently the development and expansion of our state-ofthe-art distribution hub, under the Wonder umbrella. But above all, I’ve been able to work with some fantastic people who share the same passions and goals as I do.

How did you first step into the Balloon industry?

I first dabbled with balloons back in the 1980’s – I’m not sure it was quite an “industry” just then - where I began to incorporate balloons into my already successful floristry business. Mainly because I thought “this looks like it has potential”.

40 years on, I couldn’t be prouder that I had the courage and foresight (and sometimes the craziness as us balloon artists know only too well, let’s face it), to take the plunge on what was then a very new industry.

It certainly wasn’t easy though. Taking the time and committing the resources necessary, to learn everything I could and investigate every opportunity and new idea, was challenging and things got rocky occasionally, which I am certain many readers will also understand, but not giving up, powering on and sticking to those creative guns and principles, is what drove me forward; striving to be the best I could be.

And you certainly did become the best you could be, with plenty of competition titles to your bow, winning International Decorator of the year, International Designer of the year and International Trainer of the year multiple times over.

You’re right – although I don’t regularly talk about it so much – but when I think about all these achievements and reflect on these accolades, it’s really quite humbling.

I would say though, that having the opportunity to pass on the things I have learned to people, is also one of the greatest achievements there is. I have worked with some amazingly creative and supportive people over the years, both in the beginning of my career, throughout the balloon community, and the people I work with now.

I’m also grateful for the support of the business growing our Training and Education team, with people who share the same passion for the industry as I do. The introduction of Jacob to the team and working in conjunction with our Marketing and Design Team, has allowed us to enhance our opportunities and share our enthusiasm for teaching even further.

And also, I suppose one more recent achievement is both Jacob and yourself becoming our very own YouTube stars?

Indeed! This is the perfect example of continuously learning and evolving with both the industry and technology! These quite recent developments are still infant to many and being within a team of such imaginative and inspiring people in our workplace, and the wider celebrations community, is quite incredible.

I should do a plug here to our YouTube handle Amscan International :)

There have been so many changes in the balloon industry over the past 4 decades, however I certainly feel the momentum for change has swung significantly in the past 5 years.

As we have alluded to, the prominence of social media in the world, making it a much smaller place, allowing for trends, ideas and education to be exchanged within a second, right through to the sustainability requirements, it is so important to move in line with these demands. Being industry leaders at Amscan, it’s been a really exciting time; time for change and driving forwards on the journey.

We’ve worked together for a very long time now, and on projects all across the world, from Romford to Melbourne. What has been your favourite project to work on?

I really don’t think I could pick one if I am honest! There have been so many fantastic projects over the years which we have been involved with. From European retail development, Trade Shows and Exhibitions across the globe right from the early days in the US, through to the training of thousands of balloon artists – now- experts. It really does amaze me that my love for balloons has allowed me to be fortunate enough to travel to so many places, and meet so many people.

What are you favourite things about the medium of balloons?

The simplicity. That something as simple as a balloon can provide so many opportunities and so much joy. Creating smiles is certainly a career to be very fortunate to have!

And with that, and I know you’re not very good at choosing favourites, but out of the 82 shades in the Sempertex colour rainbow, which has to be your ultimate favourite?

My favourite shade has to be 976 Reflex Truffle. I love the matching foils too, which coordinate just perfectly.

And do you have a favourite technique at all?

Favourite technique? I have almost 40 year's experience, and am still learning something every day. How can I choose?

Yourself and Jacob always provide our customers and followers with hints and tips. What is your most valuable tip you could share with the readers?

® ® ®

Most valuable tip - plan and prepare thoroughly. Get everything that can be done in advance, done - so you avoid nasty surprises on site - and get home in time for tea!

In addition to this, always remember that there really is no limit to the creative potential of a balloon and a balloon artist! Dream and try. Try the idea, try the colour combination, try the mega installation, try the simple yet effective deliverable balloons. And if it doesn’t work how you wanted, try again. No one will ever know how many attempts it took to get that just how you imagined. What’s more, the learning and stumbling of balloon magic you may find during the journey, is half the reward! - Also don’t forget, you can always find plenty of tips on the Amscan Decorator Hub!

If you could change one thing about the party industry, what would it be and why?

I would love more people to have the courage of their own convictions, trust their own ability, and stop worrying about what other people are doing, or charging… or saying.

And final question; If you didn’t work in the party industry, what industry would you work in and why?

Probably horticulture. I love my garden and it's my go to place if things get a bit stressy!

If you’re interested in learning more tips, tricks and creative ideas from the Amscan team, follow them on Instagram @amscanuk or check out their YouTube channel Amscan International!

ht in the Balloon & Copyright in the Balloon & dustry Party Industry

Copyright infringement is a prevalent issue in the balloon and party industry. While some designs featuring popular characters from franchises are legal with the proper licenses, many are not, which raises serious legal concerns.

As a business owner, it is your duty to understand and adhere to the laws regulating your business. Failure to comply with regulations could have serious consequences for both your business and personal life.

Understanding Copyright and Trademarks s Understanding Copyright and Trademarks

Copyright is the legal right to an intellectual property owner to restrict duplication.

A trademark is a brand's identity, including names, logos, slogans, and other distinctive features. Using someone else's work or brand for commercial purposes without authorisation is theft and violates their copyright or trademark.

ounterfeit Balloons, Accessories & Props: A Risky Business

Counterfeit Balloons, Accessories & Props: A Risky Business

Online marketplaces like Amazon, eBay, Etsy, and Alibaba offer a wide range of low-priced goods, but be aware, many of them are counterfeit, and fail to meet CE standards. Purchasing from trustworthy suppliers and wholesalers is essential to avoid legal and safety risks associated with counterfeit products.

Copyright Law for Football Logos

Copyright Law for Football Logos

Football logos are protected by copyright laws. To duplicate a football logo, you need permission from the copyright holder, usually the football club or organisation. Unauthorised use could result in legal consequences for copyright infringement.

The Risks Involved with Using Copyrighted Designs

The Risks Involved with Using Copyrighted Designs on Personalised Balloons on Personalised Balloons

Vinyl cutting machines have been instrumental in the rise of personalised and themed balloons. However, it's essential to remember that owning one doesn't give you the right to use logos, fonts, and characters owned by other businesses, even if requested by customers when no licensed balloon alternatives are available.

Purchasing cut files from individuals who break the law is also prohibited. Vinyl cutting machine owners must be aware of the risks involved with breaking this law.

Copyright and Trademark Laws for Popular TV Cartoon

Copyright and Trademark Laws for Popular TV Cartoon

Characters Characters

Cartoon characters are considered artistic works, which means they are protected by copyright laws. This protection extends even to obscure characters. As a result, they are not considered public property. Anyone who creates balloon models of popular TV characters and sells them without permission from the copyright holder risks committing copyright infringement. It's important to keep in mind that characters that are protected by copyright or trademark laws cannot be used for commercial purposes without obtaining proper authorisation from the rights holder. This applies to creating balloon versions of these characters for profit, promotional events, or any other commercial ventures.

Disclaimer: This article is meant solely for educational and informational purposes. It does not provide legal advice and should not be interpreted as such.

Celebrating our photo competition winners of 2023

We would like to express our gratitude to our We would like to express our gratitude to our suppliers for their generous sponsorship suppliers for their generous sponsorship throughout the year. throughout the year.

BAPIA’s Commitment to the Environment

At BAPIA we believe in taking care of our planet. As much as we love balloons, we understand that our survival as an industry is tied to the Earth's well-being. We would like our members to share this sentiment and make sustainability a core component of their business practices.

We recognise that there is still much work to be done in reducing the industry's environmental impact. However, we are dedicated to this cause and ask members to actively take steps to reduce our resource footprint.

Through sustainability initiatives, we can create long-term value while living in harmony with the environment.

BAPIA understands that this journey will not be easy, but we are committed to educating and promoting to make a difference.

As the leading trade organisation in our industry, we want to provide our members with the necessary tools and knowledge to operate in a more environmentally friendly manner.

Our goal is to help towards creating a greener future by making sustainability a central part of everything we do.

Proud Sponsor

The Importance of Public and The Importance of Public and Employers Liability Cover for Your Employers Liability Cover for Your Business Business

Public liability insurance is a crucial form of protection that shields Public liability insurance is a crucial form of protection that shields businesses and individuals from financial losses arising from third party businesses and individuals from financial losses arising from third party injury or property damage. injury or property damage.

Though public liability insurance is not mandated by law in the UK, some customer agreements may require businesses to have this protection. All businesses, from small start-ups to large corporations, should have public liability coverage, especially those that interact with clients or customers in person, or work on client sites.

This insurance is important because it safeguards against negligence claims that result in injury or property damage. As such, it is essential for UK businesses to regularly assess their needs and risks.

Employers Liability Insurance is mandatory in the UK.

Employers Liability Insurance is mandatory in the UK.

Businesses in the UK are legally required to have employers' liability insurance to cover their employees in case of injury or illness while on the job.

When you join BAPIA, you can rest

When you join BAPIA, you can rest assured that your Public & Employers assured that your Public & Employers Liability Insurance is included as part of Liability Insurance is included as part of your membership your membership.

lick the QR link to become a member Click the QR link to become a member and start reaping the benefits of BAPIA's and start reaping the benefits of BAPIA's support and protection. support and protection.

Having recently had to deal with a claim the team at Bapia and Sharrocks dealt with this in a professional and calm manner taking all the stress away and allowing me to focus on my business.

Why choose Why choose

Join Our Community and Experience the Difference

Our Pledge is to Support the Party Industry and Our Members

We take great pride in being the most reputable and distinguished balloon and party trade organisation in the UK. Our commitment to supporting our members and the industry as a whole is unwavering.

Our members receive numerous valuable benefits that are unparalleled anywhere else - all free and part of the membership. Don't miss out on this opportunity to join our community and take advantage of these benefits.

Networking Opportunities: Networking Opportunities: We offer a platform to network with We offer a platform to network with like-minded professionals and like-minded professionals and business owners, suppliers and business owners, suppliers and manufacturers Building manufacturers. Building relationships within the industry can relationships within the industry can lead to new business opportunities, lead to new business opportunities, partnerships, and collaborations. partnerships, and collaborations.

Access to Information: Access to Information: Members receive industry-specific Members receive industry-specific news & updates. Staying informed news & updates. Staying informed about trends and market about trends and market development, is crucial for making development, is crucial for making informed business decisions. informed business decisions.

Credibility and Trust: Credibility and Trust: Membership with BAPIA, a highly Membership with BAPIA, a highly respected industry organisation, can respected industry organisation, can enhance your company’s credibility. enhance your company’s credibility. It signals to your customers that It signals to your customers that your business adheres to industry your business adheres to industry standards and best practices standards and best practices.

Cost Savings: Cost Savings:

ommunity: Community:

At BAPIA we negotiate exclusive discounts

At BAPIA we negotiate exclusive discounts for our members These cost savings can for our members. These cost savings can ffset your membership fees. offset your membership fees.

Professional Development: Professional Development:

BAPIA offers a range of training programs and BAPIA offers a range of training programs and workshops to help our members enhance workshops to help our members enhance their skills and knowledge Our Accredited their skills and knowledge. Our Accredited Instructors possess teaching qualifications, Instructors possess teaching qualifications, years of industry experience, and are highly years of industry experience, and are highly skilled and academically qualified to provide skilled and academically qualified to provide the best possible learning experience the best possible learning experience

Legal and Regulatory Support:

Legal and Regulatory Support: BAPIA membership includes Public, Products BAPIA membership includes Public, Products & Employers Liability Insurance This also & Employers Liability Insurance. This also gives members legal support, helping gives members legal support, helping members navigate complex laws and members navigate complex laws and regulations related to their industry. regulations related to their industry.

Being part of BAPIA creates a sense of Being part of BAPIA creates a sense of ommunity among professionals in the community among professionals in the same field This camaraderie can be a same field. This camaraderie can be a source of support, mentorship, and source of support, mentorship, and friendship friendship.

I work alone in my balloon business so have no one to bounce ideas with, to ask for advice, on a whole range of subjects.

BAPIA is the equivalent of my work collegues. It is invaluable to me as a small

Business

Elaine Stainforth

Big things are coming in 2024!

a look at what we’ve been up to!

SKULL FACE PAINT TUTORIAL

Using your sponge apply the beige colour, avoiding the eye and the hollow of the cheek

With a lighter hand add a small amount of black to the temple, nose, chin and underthe cheekbone

Apply the white to the areas shown, these are the high points on the face

Using your brush add in the linework, varying the thickness of the lines, dont forget the cracks!

Using the sponge again or a brush if you prefer apply the black to the eye and hollow of the cheek.

With your brush use the beige to paint in the teeth. Add a small Y shape to the bottom teeth and an upside down Y to the top teeth

Paint in a highlight on each tooth with white. Outline the teeth with black and add a tiny teardrop in between each Y shape. Highlight with white the cracks,the Y shapes, around the inside of the hollow in the jaw bone and along the lower eye. Anywhere where the light would hit naturally.

We hope that you enjoyed this tutorial! Best wishes

Helen & Kez

Not Just for Balloons

Other party items & business that BAPIA

Other party items & business that BAPIA over within our insurance benefits cover within our insurance benefits include: include:

Face Painting Face Painting

Bubble Houses Bubble Houses

Light Up Letters & Numbers

Light Up Letters & Numbers

Soft Play Soft Play

Sleep Over Parties

Sleep Over Parties

rop Hire Prop Hire

Sequin Walls & Photo Backdrops

Sequin Walls & Photo Backdrops

Venue Decoration Venue Decoration and much more... and much more...

BAPIA is, without a doubt, the first purchase any company within the industry should make. It is the necessary security blanket you need to ensure you are protected should anything ever go wrong.

When we needed BAPIA after an incident, they were on the other side of the phone to talk to us, explain the next steps, and reassure us that they were there to help.

Having the protection of BAPIA made the entire process smooth, and felt like a huge weight had been lifted, without them we wouldn’t have known where to even begin, their help and support was invaluable.

BAPIA, thank you so much for everything!

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