MARKETING BSc [Hons] COURSE FACTS UCAS course code: N501 BSc/MKt for Marketing joint honours codes see pages 69-70 Length: 3 years ENTRY REQUIREMENTS:
GCSE: Maths grade C/4 required. Typical offer is based on a minimum 112 tariff points from a Level 3 qualification* e.g.: • A Levels • BTEC National/Extended Diploma and Cambridge Technical Extended Diploma: DMM • International Baccalaureate Diploma • Access: Pass • City & Guilds Advanced Technical/Extended Diploma: considered on a case by case basis • Welsh Baccalaureate is accepted. International school leaving qualifications and college diplomas are accepted, subject to minimum English Language requirements): www.bangor.ac.uk/intreqs We also welcome applications from mature applicants. *For full details go to our website and for a full list of accepted Level 3 qualifications, go to www.ucas.com
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INTERNATIONAL EXPERIENCE
WANT TO KNOW MORE? Admissions Administrator Business Tel: 01248 382085 INTERNATIONAL EXPERIENCE E-mail: business@bangor.ac.uk Page 234 www.bangor.ac.uk/business
WHAT IS THIS COURSE ABOUT? On this course you will develop skills and knowledge of the key strategic and operational aspects of marketing, and you will gain an awareness of the external marketing environment. Strategic and operational aspects of marketing include the formulation of marketing strategies; managing the marketing function and its positioning relative to other key business functions; advertising and branding; customer relations management; applications of information technology; and e-marketing. The external marketing environment encompasses consumer behaviour and consumer psychology, marketing communication, public relations and market research. This programme also provides coverage across the broader range of business and management subjects, developing knowledge and understanding of organisations, their management and the changing external environment in which they operate.
of the Scottish Premier League, the Chief Operating Officer of No. 10 & 11 Downing Street, and the Head of IT Security at HSBC. • Our staff are active researchers in their subject areas and we enjoy an international reputation. • We have excellent computing facilities and you will have the chance to develop your skills in data analysis and report preparation. • Bangor offers an attractive range of postgraduate degrees (MA, MSc and MBA) in business and finance subjects. WHAT WILL I STUDY? All our Single Honours degree courses provide a broad base across all of the disciplines studied in the School - Accounting, Banking, Economics, Finance, Management and Marketing - together with a more in-depth study of the programme’s core topics. They also provide a comprehensive introduction to the analytical skills that are required in each of the School’s subject areas.
HOW WILL I LEARN? You will spend up to 15 hours per week in lectures, seminars and tutorials. There is a mixture of continuous assessment and written examinations. You will complete assignments such as collecting and analysing information from commercial databases or the internet, preparing business case studies, writing essays and completing problem-solving exercises. CAREER PROSPECTS Typical career paths for our Marketing graduates include Marketing Officer and Marketing Manager roles, graduate management training schemes and Business Administrative positions. Opportunities are growing in the demand for Marketing graduates in the public and non-profit sectors too.
In Years 2 and 3, you will progressively specialise in your course’s core field of study. You will study modules such as Principles of Marketing; Consumer Behaviour; Marketing Research; Marketing Communication; International Business; Human Resource Management; Advance Consumer Psychology and e-Marketing.
WHY CHOOSE BANGOR? • We employ specialists across a broad range of business subjects. • All single honours students taking degrees within Business at Bangor will follow the same modules in Year 1, so you may change to another Business degree anytime up to the start of Year 2. • Our students take part in national However, you will retain the competitions such as the IBM opportunity to select optional Business Challenge and ‘The Pitch’, modules either within your main a UK-wide business plan and discipline or in alternative subject marketing challenge. areas. • A Careers and Employability Fair is held every year and provides an Many of our subjects can also opportunity for students to meet be studied in combination with a recruiters and learn more about subject from another academic post-graduation employment school to form a Joint Honours options. degree course. • We arrange a varied programme of guest lectures. Recent speakers Please refer to our website for up have included the Chief Executive to-date module information.
NEW DEVELOPMENTS A BSc Marketing with Psychology degree is currently under development and will be offered in 2019, subject to validation. Please see the website for information. JOINT HONOURS DEGREES You can study Marketing as a Joint Honours Degree with one of the following subjects: French (4 years), German (4 years), Italian (4 years), Spanish (4 years).
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