2022 ANNUAL REPORT BALTIMORE COLLEGETOWN
MORE TO DISCOVER
After eight years at Baltimore Collegetown, I will transition from my role as executive director later this month.
I have truly enjoyed my decade in Baltimore. I am so proud of what we have created together. I am grateful for all the experiences and opportunities this job has offered me. This season, this organization, the member colleges, and your partnership have a special place in my life.
I care deeply about this organization and want to ensure its long-term success. I am delighted to welcome our new executive director, Toni St. John, and know that she shares my enthusiasm for our programs and partnerships.
Baltimore is well-positioned to grow significantly in the next few years. With new state leadership, historic federal funding, and countless possibilities, I hope our members chart a new, strategic path built upon radical collaboration. Let’s meet this moment and claim Baltimore’s rightful place as one of the most innovative and creative college towns.
LETTER FROM THE EXECUTIVE DIRECTOR
FEBRUARY 2023
In the report that follows, you’ll read about our programs and impact from 2022. As Toni and the board consider the opportunities ahead, I hope you join them in shaping a future where all college students in Baltimore thrive.
Trust that I will miss working alongside you, and that I am always rooting for Baltimore.
All my best,
Kirsten Brinlee Outgoing Executive Director Baltimore Collegetown Network
ATTRACT
COLLEGETOWN AND GOWN TOUR
Attracting college students to our campuses fuels the economic engine for Greater Baltimore and is at the core of our mission. Designed to introduce counselors to local campuses, this four-day experience shows off the incredible diversity of the region and the higher education options it has to offer.
Since launching in 2017, the Tour has welcomed 561 counselors from 37 states, England, Nepal, and the British Virgin Islands. These counselors have inspired thousands of applications and enrollments, resulting in over $181.8 million in gross financial impact, thus proving just how valuable and critical the Tour is to our region.
MORE TO DISCOVER...
The tour builds pathways from high schools to Baltimore-area institutions. See below for enrollment data from 2017-2021:
Shows gross financial impact, not accounting for financial aid.
2,728 ENROLLED STUDENTS, $181.8 MILLION IN IMPACT
College 74
million Johns Hopkins 129 enrolled $14.7 million Loyola Uni. Md. 125 enrolled $24.2 million Morgan State Uni. 108 enrolled $6.8 million MICA 43 enrolled $7.1 million Notre Dame of Md. 16 enrolled $2.7 million Stevenson Uni. 167 enrolled $18.3 million Towson University 1,493 enrolled $70.7 million UMBC 573 enrolled $27.0 million
Goucher
enrolled $10.4
ENGAGE
MORE TO DISCOVER...
In addition to the 70,000 printed Baltimore Look Books, Collegetown invested in digital marketing in 2022 with outstanding results. Our total social media performance includes:
YouTube, 115K views 1.3 mil impressions
Instagram, 45K views 165K impressions
Facebook, 190K views 250K impressions
Plus audience growth across all platforms.
BALTIMORE LOOK BOOK CAMPAIGN
In January 2022, the newly designed Baltimore Look Book debuted and featured five 60-second student videos that tell Baltimore’s story. During summer 2022, we filmed eight more videos launching in Janaury 2023 and completing the campaign.
This investment in creative storytelling uplifts Baltimore Collegetown’s reputation locally and promotes Baltimore globally. Staff will continue to highlight these students in our newly redesigned website, coming soon later in spring 2023.
1.74 MIL. DIGITAL IMPRESSIONS
200K WEBSITE VIEWS
Students on the cover: (left to right) Randy Wells, University of Baltimore Jahi Chatman, Coppin State University Bethani Newbold, Notre Dame of Maryland University
2nd row: Shanthi Ramakrishna, Johns Hopkins University Arman Khan, Stevenson University
Photo taken at Rash Field in Baltimore’s Inner Harbor as part of the 2023 Baltimore Look Book.
RETAIN
INDUSTRY DAYS
Launched in 2019, Industry Days connect employers to talent and students to careers in thriving industries across Baltimore. Thanks to support from sponsors, Maryland Technology Internship Program and the Greater Baltimore Committee, we brought these events back inperson at Impact Hub Baltimore.
Topics included:
Government and Policy
Emerging Technologies
Creative Entrepreneurship
Finance
Collegetown hosted Internship Bootcamp for employers in January 2022, featuring keynote Phil Gardner, who demystified hiring trends among recent college graduates to a virtual audience of over 350 employers and career professionals.
Understanding how the degrees conferred align with the growing industries in Baltimore is a top priority for Collegetown in the coming years. We hope to partner with your institution to analyze recent alumni migration patterns and use it to tell a complete story about higher education’s impact on the region.
FOUR NIGHTS, 17 SPEAKERS
MORE TO DISCOVER...
100+ students from CCBC, Goucher College, Johns Hopkins University, Loyola University Maryland, MICA, Morgan State University, Salisbury University, Stevenson University, Towson University, University of Baltimore, and UMBC participated in retention programs.
COLLABORATE
LEADERS IN HIGHER EDUCATION
On April 19, Baltimore Collegetown hosted the first ever Leaders in Higher Education reception, honoring Greater Baltimore’s college presidents, elected officials, and collaborative champions. Dr. Freeman Hrabowski was the guest of honor as we celebrated his upcoming retirement from UMBC. With over 45 years as an educator in Maryland, President Hrabowski is a model of excellence, persistence, and transformation.
Strengthening relationships between higher education leaders creates the conditions for the radical collaboration needed to advance Baltimore’s future.
MORE TO DISCOVER...
In 2022, Baltimore Collegetown convened 80 meetings among Communities of Practice, connecting 500+ university employees across the region. Communities include:
B’CaUSE (Sustainability)
Case Managers
Conduct Officers
COVID-19 Response
Emergency Management
Government Relations
Human Resources
MarComm and Admissions
Student Activities
Student Affairs
Transportation
80 CONVENINGS WITH 500+ PARTNERS
EXECUTIVE COMMITTEE
LEADERSHIP
STAFF: top to bottom Molly Hayeslip, Tara Howell, Sonyae Williams
COLLEGE MEMBERS
AFFILIATE MEMBERS
Kevin Shollenberger, Secretary Johns Hopkins University
Yvette Mozie-Ross, President UMBC
Greg FitzGerald, Vice President Notre Dame of Maryland University
Stephanie Coldren, Treasurer Loyola University Maryland
Kevin Banks, At-Large Morgan State University
Vernon Hurte, At-Large Towson University
Joaquin Martinez Community College of Baltimore Co.
Stephan Moore Coppin State University
Jonathan Lindsay Goucher College
Martin Lemelle Maryland Institute College of Art
Antionette Marbray Stevenson University
Nicole Marano University of Baltimore
Christina Cestone University of Maryland, Baltimore
Elizabeth Koontz Baltimore City
Karina Mandell Baltimore Development Corporation
Trish McClean Visit Baltimore
Not Pictured: Denise Hagans, Maryland Transit Administration
Photography: Julie Hove Andersen, Kirsten Brinlee, Jim Burger, Dave Cooper, Jared Lyles, and Tiffany Thompson. Design & Copy: Kirsten Brinlee
The 2022 Annual Report summarizes the successes of Baltimore Collegetown and its member organizations. The network brings together 13 colleges and universities, plus government entities and businesses, to attract, engage, and retain students to Greater Baltimore.
CONNECT WITH US TODAY!
Baltimore Collegetown Network
P.O. Box 11049
Baltimore, MD 21212
410.532.3035
info@baltimorecollegetown.org
baltimorecollegetown.org
