2022 Annual Report

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2022 ANNUAL REPORT BALTIMORE COLLEGETOWN

LETTER FROM THE EXECUTIVE DIRECTOR FEBRUARY 2023

After eight years at Baltimore Collegetown, I will transition from my role as executive director later this month.

I have truly enjoyed my decade in Baltimore. I am so proud of what we have created together. I am grateful for all the experiences and opportunities this job has offered me. This season, this organization, the member colleges, and your partnership have a special place in my life.

I care deeply about this organization and want to ensure its long-term success. I am delighted to welcome our new executive director, Toni St. John, and know that she shares my enthusiasm for our programs and partnerships.

Baltimore is well-positioned to grow significantly in the next few years. With new state leadership, historic federal funding, and countless possibilities, I hope our members chart a new, strategic path built upon radical collaboration.

Let’s meet this moment and claim Baltimore’s rightful place as one of the most innovative and creative college towns.

In the report that follows, you’ll read about our programs and impact from 2022. As Toni and the board consider the opportunities ahead, I hope you join them in shaping a future where all college students in Baltimore thrive.

Trust that I will miss working alongside you, and that I am always rooting for Baltimore.

All my best,

Kirsten Brinlee Outgoing Executive Director Baltimore Collegetown Network

ATTRACT COLLEGETOWN AND GOWN TOUR

Attracting college students to our campuses fuels the economic engine for Greater Baltimore and is at the core of our mission.

Designed to introduce counselors to local campuses, this four-day experience shows off the incredible diversity of the region and the higher education options it has to offer.

Since launching in 2017, the Tour has welcomed 561 counselors from 37 states, England, Nepal, and the British Virgin Islands.

These counselors have inspired thousands of applications and enrollments, resulting in over $181.8 million in gross financial impact, thus proving just how valuable and critical the Tour is to our region.

MORE TO DISCOVER...

The tour builds pathways from high schools to Baltimore-area institutions. See below for enrollment data from 2017-2021: Goucher College Johns Hopkins Loyola Uni. Md. Morgan State Uni. MICA Notre Dame of Md. Stevenson Uni. Towson University UMBC

74 enrolled $10.4 million 129 enrolled $14.7 million 125 enrolled $24.2 million 108 enrolled $6.8 million 43 enrolled $7.1 million 16 enrolled $2.7 million 167 enrolled $18.3 million 1,493 enrolled $70.7 million 573 enrolled $27.0 million

Shows gross financial impact, not accounting for financial aid.

2,728 ENROLLED STUDENTS, $181.8 MILLION IN IMPACT

ENGAGE MORE TO DISCOVER...

In addition to the 70,000 printed Baltimore Look Books, Collegetown invested in digital marketing in 2022 with outstanding results.

Our total social media performance includes: YouTube, 115K views 1.3 mil impressions Instagram, 45K views 165K impressions Facebook, 190K views 250K impressions Plus audience growth across all platforms.

Students on the cover: (left to right) Randy Wells, University of Baltimore Jahi Chatman, Coppin State University Bethani Newbold, Notre Dame of Maryland University 2nd row: Shanthi Ramakrishna, Johns Hopkins University Arman Khan, Stevenson University Photo taken at Rash Field in Baltimore’s Inner Harbor as part of the 2023 Baltimore Look Book.

BALTIMORE LOOK BOOK CAMPAIGN

In January 2022, the newly designed Baltimore Look Book debuted and featured five 60-second student videos that tell Baltimore’s story. During summer 2022, we filmed eight more videos launching in Janaury 2023 and completing the campaign.

This investment in creative storytelling uplifts Baltimore Collegetown’s reputation locally and promotes Baltimore globally. Staff will continue to highlight these students in our newly redesigned website, coming soon later in spring 2023.

1.74 MIL. DIGITAL IMPRESSIONS 200K WEBSITE VIEWS

RETAIN INDUSTRY DAYS

Launched in 2019, Industry Days connect employers to talent and students to careers in thriving industries across Baltimore. Thanks to support from sponsors, Maryland Technology Internship Program and the Greater Baltimore Committee, we brought these events back inperson at Impact Hub Baltimore.

Topics included: Government and Policy Emerging Technologies Creative Entrepreneurship Finance Collegetown hosted Internship Bootcamp for employers in January 2022, featuring keynote Phil Gardner, who demystified hiring trends among recent college graduates to a virtual audience of over 350 employers and career professionals.

Understanding how the degrees conferred align with the growing industries in Baltimore is a top priority for Collegetown in the coming years. We hope to partner with your institution to analyze recent alumni migration patterns and use it to tell a complete story about higher education’s impact on the region.

FOUR NIGHTS, 17 SPEAKERS MORE TO DISCOVER...

100+ students from CCBC, Goucher College, Johns Hopkins University, Loyola University Maryland, MICA, Morgan State University, Salisbury University, Stevenson University, Towson University, University of Baltimore, and UMBC participated in retention programs.

COLLABORATE LEADERS IN HIGHER EDUCATION

On April 19, Baltimore Collegetown hosted the first ever Leaders in Higher Education reception, honoring Greater Baltimore’s college presidents, elected officials, and collaborative champions. Dr. Freeman Hrabowski was the guest of honor as we celebrated his upcoming retirement from UMBC. With over 45 years as an educator in Maryland, President Hrabowski is a model of excellence, persistence, and transformation.

Strengthening relationships between higher education leaders creates the conditions for the radical collaboration needed to advance Baltimore’s future.

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In 2022, Baltimore Collegetown convened 80 meetings among Communities of Practice, connecting 500+ university employees across the region. Communities include: B’CaUSE (Sustainability) Case Managers Conduct Officers COVID-19 Response Emergency Management Government Relations Human Resources MarComm and Admissions Student Activities Student Affairs Transportation

80 CONVENINGS WITH 500+ PARTNERS

LEADERSHIP

EXECUTIVE COMMITTEE

STAFF: top to bottom Molly Hayeslip, Tara Howell, Sonyae Williams

Yvette Mozie-Ross, President

Greg FitzGerald, Vice President

Kevin Shollenberger, Secretary

Stephanie Coldren, Treasurer

Kevin Banks, At-Large

Vernon Hurte, At-Large

Stephan Moore

Jonathan Lindsay

UMBC

Loyola University Maryland

Notre Dame of Maryland University

Morgan State University

Johns Hopkins University

Towson University

COLLEGE MEMBERS

Joaquin Martinez

Community College of Baltimore Co.

Coppin State University

Goucher College

Photography: Julie Hove Andersen, Kirsten Brinlee, Jim Burger, Dave Cooper, Jared Lyles, and Tiffany Thompson.

Design & Copy: Kirsten Brinlee

Martin Lemelle

Maryland Institute College of Art

Antionette Marbray Stevenson University

Nicole Marano

Christina Cestone

Trish McClean

Not Pictured: Denise Hagans,

University of Baltimore

University of Maryland, Baltimore

AFFILIATE MEMBERS

Elizabeth Koontz Baltimore City

Karina Mandell

Baltimore Development Corporation

Visit Baltimore

Maryland Transit Administration

The 2022 Annual Report summarizes the successes of Baltimore Collegetown and its member organizations. The network brings together 13 colleges and universities, plus government entities and businesses, to attract, engage, and retain students to Greater Baltimore.

CONNECT WITH US TODAY! Baltimore Collegetown Network P.O. Box 11049 Baltimore, MD 21212 410.532.3035 info@baltimorecollegetown.org baltimorecollegetown.org