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In addition to the 70,000 printed Baltimore Look Books, Collegetown invested in digital marketing in 2022 with outstanding results. Our total social media performance includes:
YouTube, 115K views 1.3 mil impressions
Instagram, 45K views 165K impressions
Facebook, 190K views 250K impressions
Plus audience growth across all platforms.
Baltimore Look Book Campaign
In January 2022, the newly designed Baltimore Look Book debuted and featured five 60-second student videos that tell Baltimore’s story. During summer 2022, we filmed eight more videos launching in Janaury 2023 and completing the campaign.
This investment in creative storytelling uplifts Baltimore Collegetown’s reputation locally and promotes Baltimore globally. Staff will continue to highlight these students in our newly redesigned website, coming soon later in spring 2023.
