Totally unexpectedly we had to deal with new challenges of how to conduct our everyday business in a time where fairs and exhibitions were closed and people were confined to their homes.
How have we been able to deal with this? There are as many stories as there are companies and there are differences in how each nation has been able to support their entrepreneurs to overcome this period of isolation. We have also seen an overwhelming wave of innovative ideas to overcome the isolation. Digital events and marketing have taken a giant step during this time and I am confident that, as bad as it seems, it will bring something new as we go back to what we today call “the new normal”.
From the historical point of view jewellery has always had its place in every time and culture. Peoples’ need of jewellery has survived wars and crises and I think and hope that we are taking a step towards a new era in the jewellery business during this crisis.
