Issuu on Google+




Contents Our offer Why choose Blue Ribbon? The business model The franchise package Investment and Rewards Frequently asked questions

3 4 5 5 6 7

Home care business

our offer... If you’re thinking about running your own home care business then we’re here to help with the Blue Ribbon Community Care ‘Business System’. Blue Ribbon Community Care was established by the team that set up the very successful home care service provider Calon Lan Community Care. Calon Lan operates across the North Wales coast providing health and social care to people in their own homes. The Blue Ribbon ‘Business System’ is based on the principles by which we built Calon Lan and with which we have achieved outstanding results, including: Provider to four local authorities Provider to the North Wales University Health Board Recipient of the silver standard ‘Investors In People’ award ISO 9001 ready business system. Many people are attracted to running their own business, a caring business, that can make a real

difference to people’s lives. However the problems of setting up, finding staff and premises, bookkeeping, regulatory management etc can be overwhelming. We have done it all, which is why we can help you. Our ‘Business System’ or ‘Management Franchise’ is based on a partnership approach – people working together to build something that brings satisfaction and success for all. We are here to offer you guidance, knowledge and hands on experience so you can set up your own business providing health and social care to people in their own homes. All the while you will have the support of our national network so you can provide a quality care service and build your own business.

Many people are attracted to running their own business, a caring business, that can make a real difference to people’s lives. 3

WhyBlue choose Ribbon? Susan and Gary McIndoe had run a successful Residential Care Home when they approached Blue Ribbon. In that time they had seen the face of social care change frequently. They realised that the focus of Government is very much on Domiciliary (home) care and so they decided to diversify their existing care business by operating a Blue Ribbon franchise alongside their care home business.

“Although we have lived, worked and breathed residential care over the last two decades we didn’t know where to start with creating a home care agency and I think we were very fortunate to find Blue Ribbon.” “We had initially spoken to a few of the other Franchisors out there but Blue Ribbon felt more personal and friendly. When the time came to signing up and getting on with creating the business they really got stuck in with us.”


The business model Our business model consists of the following three aspects of service that you will be able to provide. Care & Support™

Live‑in & Companionship™

Clean & Assist™

This service comes under the regulated provision of personal care or support and consists of the following:

The service, which is a realistic alternative to residential care, sees the Care Worker living in the Service User’s home and be available 24/7.

This is our low-level service and can be provided to anyone in the community. It mainly consists of the following:

Washing/ Bathing

This service incorporates all the other services.


Cooking Cleaning Shopping



Medication assistance


Hoisting and moving. Care &


Live-in &


Blue Ribbon is an independent provider of ‘at home services’. We make it possible for people, who need care or support, to maintain independence in the comfort of their own home.

Blue Ribbon is an independent provider of ‘at home services’. We make it possible for people, who need care or support, to maintain independence in the comfort of their own home.

Making a difference at home

Making a difference at home

This service would be provided much like a commercial domestic cleaning company.


& Assist

Blue Ribbon is an independent provider of ‘at home services’. We make it possible for people, who need care or support, to maintain independence in the comfort of their own home.

Making a difference at home

The franchise package The set-up business package for your own defined territory comprises: Comprehensive residential franchise owners induction training

Complete stationery pack, business forms and promotional materials

Detailed ‘Operations Manual’ with on-going updates

Comprehensive staff training materials including DVD and PowerPoint

On-going updates on regulatory and business affairs New PC with Microsoft, SAGE and leading industry roster software Personalised hosted email addresses and webpage with CMS

Initial membership of professional care association

Licensing rights to a specific own defined territory Help in seeking to gain the ‘Investors In People’ award Ongoing workshops and seminars for franchise owners and their managers.

Assistance with compliance for the regulating authority Market research specific to your defined territory


Investment and Rewards The Blue Ribbon business system costs just £24,500 + VAT which may be paid in stages if necessary and you only need pay the deposit when you are happy to proceed. The total cost of the start-up ranges from £70,000 to £80,000 depending on your experience and qualifications. What is achievable using the Blue Ribbon Franchise system Hours per week






Annual Turnover






Cost of Sales






Trading Profit
















Management Fee Gross Profit

Our own performance YEAR 1



Annual Turnover




Direct Costs




Gross Profit




You could be eligible for borrowing in which case you will only require working capital of about £25,000 depending on your choice of lender.


“We work closely with our franchisees to help create and review their business plan. This helps to empower the Franchisee for the future and helps them realise the goals and expectations of being a Blue Ribbon business owner.”

Frequently asked

questions What skills do I need to have?

We are looking for a number of franchisees to run their own Health & Social Care service. Although you do not need a background in care for this franchise, we do expect a commitment to owning, operating and developing your business; a desire to deliver the best service possible and a willingness to strive for continuous improvement.

How are the franchise territories decided? We base our territories on entire counties or larger than normal local authority areas. This is based on our original business plan which enabled us to grow throughout the entire county of Conwy in North Wales. This is all decided at the business planning stage.

Can I purchase more than one franchise territory? Yes, so long as a proper business plan had been created and that resources were available to run the territories effectively. We would look to see that you had reached certain levels of growth in your existing territory before committing to another area.

Can I sell my franchise in the future? Yes. You can sell the Franchise at any point, and whilst we will work with you to find a suitable buyer we will also have the option to purchase the business.

How many franchise territories are available? We have franchise territories available throughout the UK. So that we are able to maximise the support given to new and existing franchisees we limit the number of new franchise territories each year. I don’t have all the money needed for the franchise. Can you help me to raise additional funds? We can put you in touch with our contacts in the high street banks.

Can I talk to existing franchisees? Yes. First we will require permission from our existing franchisees. This will only be done after you have visited us and signed the Non‑Disclosure Agreement. Our franchisees are busy people and will only talk to individuals who have been approved by us.

What makes you different from your competitors? Many of our competitors focus solely on Domiciliary Care. We have developed our business model over the last 12 months to incorporate a host of ‘at home services’. This diversity equates to greater business opportunities and less risk. We are a Health and Social Care organisation that uses the Franchise model rather than a Franchise business that offers home care opportunities.


Would you like to

know more? Blue Ribbon Community Care Ltd, 118 London Road, Kingston upon Thames KT1 6QJ


Blue Ribbon Franchise Prospectus