Marketing Plan
Table of Contents
OF DOUGLAS ELLIMAN AGENTS NATIONWIDE
How We Work Is How You Win
We invest the best of our resources and efforts to help clients achieve their goals in the market. As an incredibly seasoned team, we know how to best approach our client's needs and orchestrate successful deals Our team works in a close-knit, collaborative environment that allows for each member to contribute to a deal with their expertise and extended network With 20 years of client relationships, our personalized environment ensures that a tailored experience is provided according to client needs, making for a seamless deal. As your trusted partners at every step, the team works tirelessly to provide you with every resources and handle all aspects of the transaction with the utmost professionalism. We aim for the highest tier of quality and performance and work hard to reflect that in our deals.
AMERICA'S BEST BROKERS LIST MEET THE TEAM OF PROPERTY SOLD IN THE PAST YEAR 1% 70 100 TOP 2018, 2019, 2021, 2022, 2023, 2024 2013 & 2017 2012 & 2014
CHAIRMAN'S PINNACLE CIRCLE AWARD
CHAIRMAN'S DIAMOND CIRCLE AWARD
CHAIRMAN'S GOLD CIRCLE AWARD
Meet the Team
The Bacodari Team has been doing brokerage in Manhattan for over 20 years That means 20 years of curating our network, resources and knowledge to bring you the best experience. We work as one unit, providing four times the service and exposure to your property. We approach each client with a collaborative mindset and industry expertise to ensure a tailored and successful strategy. Our team members each bring their own set of powerful skills and knowledge to help strengthen what we offer. With a shared five languages and broad cultural background, The Bacodari Team brings an unprecedented level of service, fluency and visibility to everyone we work with
Iman Bacodari
Licensed Real Estate Associate Broker
A broker with over 20 years of experience and the leader of his eponymously named team since 2012. Iman spearheads the brokerage business with his dynamite energy and leadership approach that reflects who he is as a professional: dedicated, nimble, knowledgeable and driven Iman always finds a way to deliver the most tailored experience for his clients
Gabrielle Corrao
Licensed Real Estate Salesperson
Gabrielle is a valued member of The Bacodari Team. A native New Yorker, she started her real estate career in 2012 catering to high-net-worth clients, representing them in the sale and purchase of premium real estate in New York She expertly guides her clients through the property selection process with her natural sense of balance, symmetry, and proportion to deliver exceptional service, guidance and results
Cyrus Moaven
Licensed Real Estate Salesperson
Cyrus a successful real estate agent, investor, businessman and entrepreneur. He has extensive experience transacting properties in his own impressive investment portfolio both domestically and internationally. Being a longtime resident of Manhattan, he has extensive knowledge of the city and deep appreciation of its diverse landscape
GABRIELA BODKIN
Licensed Real Estate Salesperson
Gabriela serves as Project Manager and Marketing Specialist for The Bacodari Team, overseeing operational efficiency, inventive marketing approaches and client satisfaction Her adept product knowledge and market awareness facilitated a smooth shift to real estate
The Bacodari Team
Our team works hand-in-hand with an expansive, multi-tiered support network We make sure that the people we do business with are at the cutting edge of their respective industries. The result is a combined list of contacts that are both trustworthy and engaged, allowing us to streamline every deal and offer solutions to potential roadblocks.
Working daily with us is a social media expert who documents our properties and does advanced outreach on a variety of platforms to targeted audiences We also have several data analytics interns who curate custom, detailed contact lists to capture specific buyers within select neighborhoods Besides our digital team, we have talented interior designers, digital stagers and contractors to help satisfy our vision. They have been our partners for over a decade and provide us with modern solutions and takes on deals.
Alongside our every day operations, we also keep a team of trusted advisors who we turn to Our network operates within the most prominent banks and law firms to bring us state-of-the-art services From legal advice on complex transactions to assessing clientele and potential buyers for the ideal mortgage rate, we work closely with our long-time advisors to tailor strategy to every individual client. One of the most valuable assets to our team is a business advisor with decades of experience in strategic dealmaking and maneuvering difficult deals.
Lastly, at our foundation is the undivided support of our company, Douglas Elliman We come to our experienced managers for advice on how to best navigate deals and utilize the variety of resources provided by such a powerful conglomerate to our advantage. The partnership with Knight Frank also allows us to tap into a multi-national network of high-level clientele who could be interested in properties.
Iman Bacodari
Cyrus Moaven
Social Media Expert
Gabrielle Corrao
Gabriela Bodkin
Data Analytics Interns
Mortgage Lawyers
Graphic Designer
Interior Designer
Real Estate Lawyers
Business & Negotiation Advisor
Marketing Department
Digital Stager Bankers Contractor
Rental & Sales Managers
International Buyer Network
Company Prestige
Pricing Strategy
Not only is research necessary to properly price a home, but an extensive knowledge of the market is required to come up with the right market value of your property Our team does appraisals as well as extensive market forecasting to make sure that you are well-prepared to come onto the market when we launch.
Our Strategy:
Analyze recent sales, in-contract and on-market listings in your building and immediate neighborhood
Forecast the market into which your property will launch and adjust accordingly
Why It Works:
Properties priced at market levels indicate proper appraising, assisting in the buyer's ability to secure a loan.
More buyers are attracted to the listings and more serious offers are produced
Marketing time is shortened, with immediate activity from the moment the property becomes available.
Increased activity on the property can often cause it to sell at or above asking price.
Expert Market Forecasting:
Number of Weeks on Market 1 2 3 4 5 6 7
With such an extended period of time in the business, our team has experienced every type of condition in the residential market Pricing your home requires not only cost analysis, but an ability to accurately predict what the market could look like within the upcoming months We use a sophisticated blend of tools to help us understand how your property could perform at different price ranges, including economic conditions, neighborhood performance and other varying factors. Proper pricing differentiates the amount of time a property spends on the market along with the types of offers it receives, therefore it's critical to have a team of experts to craft that price.
Preparing Your Property
Vision is everything when it comes to buying a home We recognize the importance of presenting your property in the best light for buyers. To cultivate the best impression once a property launches on the market, it has to go through a diligent review to highlight its best assets and make minor improvements. We work alongside creative experts to make the property unique and desirable amongst others in its league. From professional interior decorators to contractors and digital stagers, our team spearheads the effort to perfect every detail before your property is listed
Repairs & Alterations
Before making any changes, we bring in a contracting professional to walk through the property and propose minor repairs or alterations for the most accessible price Changes depend on the state of the property and the minimal fixes we suppose will help the listing perform better to prospective buyers We take the time to negotiate with different contractors who often work with us to get the best rate and quality available.
Interior Design & Staging
Once we review a property, our team sits down to talk about the types of enhancements that would greatly benefit a listing's performance. Those alterations could come in the form of painting, rearranging the furniture or adding some minor details. Our primary goal is to balance the seller's expectations with those of prospective buyers, so that potential clients can envision themselves in the space. We collaborate closely with a professional interior designer through out the process to ensure the highest quality of presentation
"Nobody counts the number of ads you run; they just remember the impression you make."
William Burnbach
Marketing Strategy
Our team creates an entire campaign of digital and physical marketing, with the help of professional designers and copywriters We pride ourselves in creating top of the line, bespoke marketing custom tailored to each property With every listing, our team curates branding and a multi-faceted marketing plan that spans traditional and digital tools to reach the right demographics. Our proprietary data and distribution lists help us to curate outreach and target audiences. The digital designer cultivates a vision by providing mood boards and varieties of options from which we handpick assets that best fit a property Parallel to the visual marketing, we work with a copy writer who highlights the best features of a property Together, all these creative efforts help us to craft incredibly unique pieces
LISTING DEVELOPMENT
Capturing a space and getting all the details is not an easy task, which is why we personally supervise all photography of our properties. Our team works with the top real-estate photographers in New York to achieve quality angles, wide-lens perspectives and to maximize natural light Photo sessions consist of a collaboration between the team and the photographer where we examine and arrange the space, creating airy and attractive images of the property
Photo & Editing
Capturing a space and getting all the details is not an easy task, which is why we personally supervise all photography of our properties. Our team works with the top real-estate photographers in New York to achieve quality angles, wide-lens perspectives and to maximize natural light. Photo sessions consist of a collaboration between the team and the photographer where we examine and arrange the space, creating airy and attractive images of the property.
Virtual Staging
We work with a professional team of digital designers who curate different versions of what a space could look like. Part of the process of marketing a home to prospective buyers is creating idealized renderings of the space and doing so in a modern way. Our digital restaging goes through multiple edits and reviews until we feel that the final product is both hyper-realistic and appealing to the future buyer
Floorplans & Matterport
Professionals measure your space thoroughly and we work with a digital designer to create floorplans that are true to scale Our architect takes care to think through the space and present possible renovation options to give buyers clear options if they decide to make changes We work diligently with a stager to create both a furnished and unfurnished plan so that prospective buyers can better understand the potential of the spaceIf we see that a space is best captured in a 3D model, we work with Matterport technology to render an accurate and flattering digital walk-through. This helps buyers to visualize the space if they're not able to see it in person Scan the QR code to see a sample!
Brand Kit
The centerpiece of our marketing efforts is the custom brand kit created by a team of graphic designers Cohesive branding expands the vision for your property and gives it prestige with prospective buyers Our designers create logos, themes, color palettes and a general voice for the property under our direction Alongside, we cultivate a lifestyle associated with living in your property. Our team researches the neighborhood to emphasize its most valuable spots and creates a map to give future buyers a sense of what living in the location could be.
Lifestyle
Curation
ABC ABC abc abc THE EMPIRE
The cornerstone of crafting marketing for a property is the diversity of life that the address could give to a potential buyer. Our team does extensive research into both popular neighborhood spots and hidden gems, daily necessities and special interests that are accessible from the property. Beginning with the building, we highlight all the aspects of a residence that are important to people searching for a home, be it upscale amenities, service, privacy or style Even the most minute details can make a massive difference to buyers on the market The second step is taking the neighborhood and all it has to offer into account From restaurants and groceries to dog runs and retail spots, our team underlines everything that makes the local community special This is especially valuable to those that are unfarmiliar with the neighborhood and are considering the property.
AUDIENCES
As a seasoned team with years of experience in the market, we take immense pride in the strength of our connections. Over time, we have cultivated an incredibly robust and engaged proprietary database of contacts that spans across various channels of marketing These valuable relationships enable us to stay consistently connected with potential buyers, sellers, and investors who actively seek out our inventory Whether it's through online platforms, networking events, or word-of-mouth referrals, our extensive network allows us to efficiently match properties with interested parties, resulting in successful transactions and satisfied clients Our commitment to nurturing and expanding this network has become an integral part of our success in the real estate industry.
Print Marketing
While we understand the importance of embracing digital marketing strategies, we also recognize the enduring value of traditional print marketing in reaching our buyers In particular, we utilize brochures, postcards distributed to neighborhoods and buildings, and quarterly mailers to communicate the state of the market. These tangible materials serve as a physical representation of our expertise and commitment to our clients. Through carefully crafted designs and compelling content, we are able to capture the attention of potential buyers, keeping them informed about the latest trends, property listings, and market insights
Brochures
We believe that a well-designed brochure not only serves as a valuable marketing tool but also acts as a tangible representation of the property, allowing buyers to envision themselves in their future home. Our team collaborates closely to craft brochures that showcase the unique features and highlights of each property We pay meticulous attention to detail, ensuring that the layout, imagery, and descriptions effectively convey the property's charm and appeal. Brochures are the centerpiece of our marketing efforts and is the culmination of all the curation and design work we do.
Postcards & Quarterly Reports
With every new listing launch or contract, our dedicated team takes proactive steps by sending a diverse array of postcards to both the building and the surrounding neighborhood, actively seeking out potential buyers. Through our utilization of the advanced EDDM system, we have the ability to precisely target specific buyers in particular buildings, ensuring the effectiveness of our mailers. The quarterly mailer is a well-researched and though-out piece of marketing that our team creates every fiscal quarter to inform our audience about the state of the market and the types of transactions happening in specific neighborhoods We believe that arming our clientele with critical information helps them make stronger, more informed decisions about their activity in the market
Digital Marketing
Parallel to traditional marketing techniques, we take our process a step forward by synchronizing multimedia content both online and off The team prides ourselves in creating top of the line, bespoke marketing that stands out in the market Our digital strategy consists of a multitude of platforms where we cultivate modern and creative strategies to reach new clientele Every week, our social media expert works with us to produce a dynamic strategy for posts and engagement, activating our existing network and bringing in new buyers In addition to this, a separate strategy is created for each listing, spanning five different platforms to maximize the exposure of a property Together, these analytics-based and creativity led efforts, we craft incredibly unique pieces that resonate with buyers
Listing Syndication
Strength of performance comes from the exposure that a property gets Through Douglas Elliman, properties get uploaded to the central database for any clients and brokers to view, along with the Knight Frank network abroad. We also upload the listing to popular sites such as StreetEasy and Zillow, along with more niche hubs for brokers and clients alike where a property can gain exposure before being officially on the market. This syndication allows for seamless browsing and makes sure we target every possible source.
LinkedIn & Google Business
Another means of gaining exposure for properties is through our personal network. We have a sophisticated database of clients who are always open to new homes. They keep up with us through LinkedIn, where each property gets a spotlight from the head of our team. Additionally, our Google Business profile showcases properties whenever someone searches our team online.
Email Campaign
We send out multiple email campaigns to different tiers in our database to boost exposure Our active clients are the first to get updates on new listings, giving them the chance to jump on an opportunity. Our team's database interns create a property database to send to residents, along with similar buildings in the immediate neighborhood. Brokers also receive a campaign from us detailing the launch of the property, followed by updated emails and relevant invitations to open houses.
Social Media
We work hard to cultivate an active social media presence across multiple platforms and have extensive reach online. Social media is a powerful tool that gets traction for our listings and keeps our network of clients and professionals engaged. It also offers credibility and visibility for your property. Every platform has a specific strategy, tailored to reach new users. Our team works with a professional social media expert and a copywriter to craft engaging strategies and innovative content We believe this to be a cornerstone of our business because it allows different demographics to find us across all platforms and t l l
One of our strongest platforms is Instagram, where we curate content to attract new users and get traction for your property The platform's algorithm prioritizes discovery, so we create engaging and trending content that attracts new followers. Our different content pillars cater to different interests, maximizing our reach to active buyers.
Feed Plan
Every week, our social media experts analyze current trends and content to curate a feed plan. This pre-planning of content helps to keep our profile current, engaging and diverse. Our variety of content includes resources, property tours, team moments and general posts about the city
Audience Engagement
Besides making interesting posts, our social media team reposts on different platforms and cross-populates the content. This is a means of stimulating users to follow us on different platforms and build our credibility as a top-tier broker team We sustain a balance of professional and personable across profiles to help with audience engagement.
TikTok
TikTok is another highly engaged platform that helps us spread the word about active listings through videos. Our experts use trending hashtags and content boosters to bring new users in and garner shares and views for your listing The diversity of content encourages users to explore our profile and follow us
Events
Interacting with clients and brokers is key to the process of marketing a property and ensuring its success amongst the competitors in the market Our team holds several types of events in order to attract the right buyers and get as much visibility for the listing as possible. We also take inventory of everyone that demonstrates interest so that we can match active buyers with the right property for them
Broker Events
Private viewings for brokers help us to preview the property within our network to gage interest and find prospective clients working with other brokers. We host them as a way to survey the market and see who has potential buyers It's also a great opportunity for brokers to bring off-market buyers and create excitement for the official launch of the property.
Open House
Traditional open houses give buyers who are active in the market and aren't necessarily working with a broker a chance to come see the property. This gives us the opportunity to keep them in mind when we advertise your listing and reach out to measure interest They're also a great way to gage how the market is performing in the specific price range so we can better alter our strategy
Team Events
Each of our team members has cultivated a prestigious client list that we consistently keep in touch with. We consistently host cocktail hours and holiday celebrations to acknowledge all the people who make our network what it is and to get in touch with different clientele The events allow us to forge stronger connections and possibly find a buyer for a property.
Expert Advisory
One of the most valuable assets that we offer is our experience and in-depth knowledge of the Manhattan market. Having seen all the different market conditions and how that affects buyer behavior, we're fit to counsel on the best strategies for launching, being active and closing in the Manhattan market. When your home gets offers, we are well-equipped to guide you on getting the highest bid possible and qualifying the buyer Reputable offers are first screened by us to gage how legitimate the buyer is and how their financing measures up Our strategy is always aimed at getting you the highest value for your property, and we are well-prepared to navigate multiple offers Our strategy is always aimed at getting you the highest value for your property, and we are well-prepared to navigate multiple offers.
6-Week Plan
We create a detailed and strategic week-by-week plan for your property Once we launch in the market, the first six weeks are crucial in terms of exposure and engagement. This plan will detail all our expected activities in terms of marketing your property. If there are any changed market conditions or we deem that there is more we could do, the plan gets updated and discussed with the seller.
Showing Feedback Seller Reports
After agreeing on the best times for showings, we will notify you 24 hours before bringing in a client If there is a same day showing, we make sure to check with you Afterwards, you will receive detailed feedback and impressions from buyers about your property.
Every week, we get in touch to update you on how your listing is performing with analytics and impressions After the six-week period, we provide a rich data set of engagement to better gage expectations and provide strategic counsel for moving forward.
Negotiation Strategy
Our extensive experience in negotiations and adept handling of multiple offers sets us apart in the industry. As experts in our field, we understand the intricacies involved in navigating through multiple interested parties By diligently qualifying potential buyers, we curate a selection of the best and most legitimate options for you Additionally, our collaboration with a dedicated business advisor further enhances our ability to secure the highest possible offer for you. With their expert guidance and our commitment to your satisfaction, we ensure that you not only receive competitive offers but also have a positive and rewarding experience throughout the process.
Thank You For Your Consideration
Licensed Real Estate Associate Broker
Office: 212.891.7188
Mobile: 646 226 6084
Email: ibacodari@elliman.com
Cyrus Moaven
Licensed Real Estate Associate Broker
Mobile: 646.525.9464
Email: cyrus moaven@elliman com
Licensed Real Estate Salesperson
Office: 212.891.7118
Mobile: 917 488 2261
Email: gcorrao@elliman.com
Gabriela Bodkin
Licensed Real Estate Salesperson
Office: 212.702.4054
Mobile: 646 894 6490
Email: gbodkin@elliman.com
Iman Bacodari
Gabrielle Corrao
