BA (Hons.) GRAPHIC DESIGN Module Code
OUGD303
LEVE L
06
Outcomes
Module Title
Doc. Code
BRIEF TITLE _ Nom, biscuits The Brief There is a new brand of fruity biscuits about to be put on the market. They are in need of a logo that will work acrossa range of packaging for these biscuits. Concept/Proposition It’s all about the branding! It is important to produce a well-designed identity for this range of biscuits as it will be seen and used widely.
Considerations Take into consideration the flavours used in the biscuits. What kind of packaging is appropriate for these types of flavours? Will this also have an effect on what the logo will look like? Target Audience People who like to relax with a cup of tea and a biscuit in cafes Ages20-25.
Deliverables
Tone of Voice Use an appropriate tone of voice that will represent the type of biscuits.
Studio Deadline
Research and development on blog A well designed logo for the brand of biscuits Appropriate packaging for the buscuits Any other appropriate deliverables
TBC