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BA (Hons.) GRAPHIC DESIGN Module Code

OUGD303

LEVE L

06

Outcomes

Module Title

Doc. Code

BRIEF TITLE _ Roast The Brief A new coffee shop is opening up in town. They need a new identity that can work as a stand-alone logo, as well as a range of packaging and promotional material. Concept/Proposition Coffee shops get a lot of business, but they still need promoting, especially when they are just starting out.

Considerations Take into consideration the area in which the coffee shop is based. What kinds of surroundings are there and how can you create an identity that fits well within those surroundings? What kind of coffee shop is it? Target Audience Young adults, coffee shop lovers, age 19-35.

Deliverables

Tone of Voice Use an appropriate tone of voice.

Studio Deadline

Research and development on blog A fresh new identity for the coffee shop Appropriate packaging, displaying the coffee shop’s new identity Promotional material Any other appropriate outcomes

TBC


roast brief