Page 1

BA (Hons.) GRAPHIC DESIGN Module Code

OUGD303

LEVE L

06

Outcomes

Module Title

Doc. Code

BRIEF TITLE _ Identities The Brief Design and create a range of identities for various occupations of your choice. You can use existing companies as a starting point, however you can completely invent names and go from there. Concept/Proposition Logos can get old, so is this where your starting point will be?

Considerations Think about what exactly is involved in these jobs. What kind of environment are these jobs located in? What kinds of people work there, and who are their clients? What feelings should their clients experience from looking at the logo? Target Audience Find a target audience appropriate for the particular occupation.

Deliverables

Tone of Voice Use an appropriate tone of voice to suit the particular occupations.

Studio Deadline

Research and development on blog A fresh new range of logos for various occupations Proposals for identity designs along stationary

TBC

identities brief  
identities brief  

asdfghkjhgfds

Advertisement