T H E
SECTION I
S T A T E
O F
CONSUMER BEHAVIOR
A R I Z O N A ’ S
H I S P A N I C
CHAPTER 2
M A R K E T
CONSUMER
President Obama’s Favorability Is High Among Millennials and Democratic Hispanics President Obama’s Favorability Is High Among Millennials and Democratic Hispanics…
Favorability: President Barack Obama
FAVORABILITY: PRESIDENT BARACK OBAMA 39%
Independent
Party ID
Rep
48% 78%
14% 13%
Dem
77% 31%
Non-Millennials (35+)
58%
25%
Millennials (18-34)
62%
30%
Overall
59%
Unfavorable
Favorable
Source: Univision’s Hispanic/Latino Voter Surveys: California, Texas, Chicago DMA, Phoenix DMA , Miami DMA and Tampa/Orlando DMAs conducted in collaboration with David Binder Research and Moore
Source: Univision’s Voter Surveys: California, Texas, Chicago DMA, Phoenix DMA , Miami DMA and Tampa/Orlando DMAs conducted in collaboration with David Binder Information,Hispanic/Latino May 2014. Research and Moore Information, May 2014.
The Majority Of Hispanic Voters Have Favorable Opinions Of President Obama And The Democratic Party The Majority Of Hispanic Voters Have Favorable Opinions Of President Obama And The Democratic Party
Phoenix DMA Hispanics
PHOENIX DMA HISPANICS 10%
28%
Democratic Party
10%
60%
30%
President Obama
59%
21%
41%
US Congress
35% 14%
55%
Republican Party
28% 25%
Tea Party
44%
15% No opinion/never heard of
Unfavorable
Favorable
Source: Univision’s Hispanic/Latino Voter Surveys: California, Texas, Chicago DMA, Phoenix DMA , Miami DMA and Tampa/Orlando DMAs conducted in collaboration with David Binder Source: Univision’s Hispanic/Latino Voter Surveys: California, Texas, Chicago DMA, Phoenix DMA , Miami DMA and Tampa/Orlando DMAs conducted in collaboration with David Binder Research and Moore Research and Moore Information, May 2014. Information, May 2014.
DATO S
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