SECTION I
S T A T E CONSUMER BEHAVIOR
O F
A R I Z O N A ’ S
CHAPTER 1
H I S P A N I C
M A R K E T
PROFILES
Located at Skyline Drive and Campbell Avenue, La Encantada is an open-air lifestyle center nestled in the foothills of Tucson. Offering a unique mix of national, regional and local retailers, many which are the first and only locations in the Tucson market – Anthropologie, Apple, Tiffany, Michael Kors, Kate Spade, Crate & Barrel, Pottery Barn, Williams-Sonoma - the center caters to the Tucson resident, seasonal visitor and neighboring Mexican national market.
the Mexican National has within the Tucson community and strives to be the shopping destination for these visitors as well as their local friends and family. In order to garner awareness in the targeted market, La Encantada launched a partnership with the Tucson Mexico Trade Office (TMTO). Through this partnership, La Encantada regularly participates in trade shows and fashion events in Sonoran cities including Hermosillo, Ciudad Obregon, San Carlos, Sinaloa, and Los Mochis, showcasing the center’s retail brands, dining options and unique shopping experiences.
La Encantada means “the enchanted” in Spanish, a name intended to capture the experience people have when they visit the center, as well as the unique outdoor environment, authentic architecture and village-like setting.
This direct connection to the Mexican National – across the border and in the community – has positioned La Encantada as an essential shopping destination, resulting in notable sales successes at the property.
With close proximity to the U.S./Mexico border, La Encantada has long recognized the strong connection
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Photos Courtesy of La Encantada
T H E