For 23 years, the AZHCC has published DATOS: The State of Arizona’s Hispanic Market, the most comprehensive compilation of research on the impact of Hispanics on the Arizona marketplace. The annual DATOS report, published by the AZHCC, shows the overall economic impact of the state’s fast-growing Latino population. The report features data and analysis on a broad range of issues, including small business ownership, health care, demographics, technology, education, mass media, and how these topics impact the Latino and non-Latino communities statewide.
