23rd Annual DATOS: The State of Arizona's Hispanic Market (2019) by ARIZONA HISPANIC CHAMBER OF COMMERCE

2019

PRESENTING SPONSOR

SRP CARES ABOUT

CIVIC ENGAGEMENT At SRP, we embrace the diverse perspectives within our community. Civic engagement is essential to building a strong community and vibrant future. Thatâ&#x20AC;&#x2122;s why we support organizations like the Arizona Hispanic Chamber of Commerce that are committed to making an impact in the community. To learn more, please visit srpcares.com.

WELCOME TO DATOS 2019 "SRP is proud to have been a founding partner and investor in the Arizona Hispanic Chamber of Commerce’s market intelligence efforts. The significant impact on all minority-owned businesses, the fastest growing business segment, will continue to drive our state’s economy. Congratulations to the AZHCC on the 23rd anniversary release of DATOS." –MIKE HUMMEL, General Manager and CEO, Salt River Project.

23ND ANNUAL DATOS This year, the Arizona Hispanic Chamber of Commerce (AZHCC) focuses on Latinos and health care in our annual DATOS: The State of Arizona’s Hispanic Market report through the lens of our newly adopted framework. The 23rd annual edition of DATOS includes its usual comprehensive collection of data under the theme: “Elements of a Healthy Community”. This ongoing approach is inspired by our partnership with Vitalyst Health Foundation, which is committed to “connect, support and inform efforts to improve the health of individuals and communities in Arizona.” The elements are inspired by the work of the World Health Organization and the Centers for Disease Control and Prevention. Everyone deserves an opportunity to live in a safe and healthy environment and a critical measure of a community’s health is health care. However, there are many other factors at play. These “elements” run the gamut from affordable housing to community safety, economic opportunity, educational opportunity, environmental quality, food affordability, community design, parks and recreation, social/cultural cohesion, social justice, transportation and, yes, access to affordable healthcare. Presented together, you can envision how the health of a community is shaped by addressing, or failing to address, one or more of these vital elements Yet, our motivation for publishing DATOS for more than 20 years remains the same. As in years past, our talented team of writers, editors and researchers behind DATOS have documented and interpreted the implications of the major market trends in Arizona’s increasingly diverse and shifting demographics. We do this work because it is important for Arizona to be aware of the contributions that Latinos make to the state and its economy. Thank you again for joining us to mark the 23rd anniversary of DATOS: The State of Arizona’s Hispanic Market. Enjoy the conference!

YOLANDA FRANCE

DATOS Honorary Chair Manager, Midsize Business Account Management Salt River Project (SRP)

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EDITOR'S LETTER "RESEARCH IS CREATING NEW KNOWLEDGE." —NEIL ARMSTRONG

It is my pleasure to share with you the 23rd annual edition of DATOS: The State of Arizona’s Hispanic Market.

DATOS is the single most comprehensive compilation of secondary research regarding Arizona’s Hispanic consumers. It demonstrates the Arizona Hispanic Chamber of Commerce’s commitment to researching and distributing timely and valuable market intelligence on the economic impact of Arizona’s Latinx community. More than ever, this research is vital, both in Arizona and nationally. It provides a factually-based point from which public policy and private industry leaders are informed and educated. From behind these verifiable facts, the faces of a growing, thriving Latinx population emerges, demonstrating the value we bring to our state’s economy and culture.

DATOS underscores the point that Latinx are a driving economic force in our state and nation. Behind the statistics are the stories of our Hispanic community weaving vibrancy, resiliency and strength into the collective fabric of our local communities and country. This publication and the important narrative it tells would not be possible without the help of the Arizona Hispanic Chamber of Commerce’s incredibly talented and dedicated staff, interns and DATOS Committee. These subject matter experts and professionals make this publication reliable, responsible and relevant. I am grateful and honored to work side-by-side with them. For the past eight years, it has been a privilege to serve as DATOS’ editor. Candidly, the presentation of each edition has felt a little like giving birth to a new life with its own story to tell. And what a story it is – and will continue to be! As I fully transition into my new role as President and CEO of the Arizona Hispanic Chamber of Commerce, I remain a dedicated champion of the seminal research DATOS provides. This publication is certainly bigger than any single person and will continue to be a focal point of our Chamber’s work. My sincere thanks for embracing DATOS each year as a key resource for growing our communities, businesses and state. Together, we are leading the way! Abrazos,

MÓNICA S. VILLALOBOS

President & CEO, AZ Hispanic Chamber of Commerce Editor, DATOS: The State of Arizona's Hispanic Market

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ACKNOWLEDGMENTS PRODUCTION TEAM

DATOS 2019 CONTENT COMMITTEE (LISTED IN ALPHABETICAL ORDER BY COMPANY/ORGANIZATION)

MONICA S. VILLALOBOS

ANNE MEDINA DOAK

JAMES MONTOYA CITY OF PHOENIX JERRY ROMO

ANTHONY RODRIGUEZ

JON FORD

CHRISTINA TELLEZ

JORGE LUNA

DALE BROWN

JULIO ESPINOZA

DAVID MORSE

LILLIANA CARDENAS

DAVID STROHMEYER

JOSEPH GARCIA

DR. BERT VALENCIA

LUIS CORDOVA

DR. DAVID GARCIA

LUIS R. SOTO

DR. FRANCISCO LARA-VALENCIA ASU SCHOOL OF TRANSBORDER STUDIES DR. LOUIS OLIVAS ARIZONA STATE UNIVERSITY DR. MARIA R. CHAVIRA THE ROMAN CATHOLIC DIOCESE OF PHOENIX DR. RAQUEL GUTIERREZ HISPANICS IN PHILANTHROPY ERIC DIAZ

MARJORIE DERUBEIS

ERIC KERR

SARAY LOPEZ

ANDREA WHITSETT

ASU MORRISON INSTITUTE FOR PUBLIC POLICY

GREATER PHOENIX ECONOMIC COUNCIL

KAREN MURPHY

ARIZONA DIAMONDBACKS

US SENATOR MARTHA MCSALLY

COPY EDITOR/PROOFREADER

ROSA FLIGG

VITALYST HEALTH FOUNDATION

AD AUDITOR

VALLEY METRO

AZ REPUBLIC/AZCENTRAL.COM

CARMEN G. MARTINEZ CREATIVE DIRECTOR

AZ DEMOCRATS

PHOENIX BUSINESS JOURNAL

JUAN PABLO URQUIZO

MARICOPA COUNTY PUBLIC HEALTH

NEW AMERICAN DIMENSIONS SALT RIVER PROJECT (SRP)

ASU MORRISON INSTITUTE

ROUNDS CONSULTING

THUNDERBIRD SCHOOL OF MANAGEMENT ASU MARY LOU FULTON TEACHERS COLLEGE

OYE! INTELLIGENCE

FEVEN KEBEDE

VANTAGE WEST CREDIT UNION COLLEGE SUCCESS ARIZONA

MARLA BAUER

BLUE CROSS BLUE SHIELD OF ARIZONA

MICHELE VALDOVINOS RESEARCHBYDESIGN NUVIA ENRIQUEZ LAPHOENIKERA.COM

GLENN IWATA

SONIA SINGH

GREG FRESQUEZ ISM RACEWAY ISRAEL BARAJAS

SUSANA MARTINEZ

JACK KERFOOT TELEMUNDO JAIME BOYD

YASMINE VERDUGO

MARICOPA COUNTY PUBLIC HEALTH MARICOPA ASSOCIATION OF GOVERNMENTS

TARA JACKSON

ARIZONA TOWN HALL

BLUE CROSS BLUE SHIELD OF ARIZONA

RESEARCH INTERN, ASU

DATOS TOTAL ACCESS SUBSCRIBER MODEL PAUL PADILLA

PROJECT DIRECTOR

JUAN ORTIZ RIVAS INTERN, ASU

JAY VELAZCO INTERN, ASU

TERMINOLOGY AND RESEARCH

CLARITAS

WESTGROUP RESEARCH

CATALINA PEREZ

ARIZONA FEDERAL CREDIT UNION

SHARA GALONSKY

ARIZONA FEDERAL CREDIT UNION

RESEARCH INTERN, ASU THUNDERBIRD

OKECHUKWU OGBA UNIVERSITY OF PHOENIX

VISIT PHOENIX

UNIVISION ARIZONA

YOLANDA FRANCE

IN DATOS 2019, THE TERMS HISPANIC AND LATINO ARE USED SYNONYMOUSLY, AS ARE NATIVE AMERICAN AND AMERICAN INDIAN AND AFRICANAMERICAN AND BLACK. WHITE, NON-HISPANIC IS SOMETIMES REFERRED TO AS NON-HISPANIC WHITE. HISPANICS MAY BE OF ANY RACE. THE INFORMATION PRESENTED HERE WAS SELECTED FROM STANDARD SECONDARY SOURCES. HOWEVER, DATA CHANGES QUICKLY AND IS NOT ALWAYS COLLECTED ANNUALLY. DATA OFTEN OFFERS A STATIC PICTURE OF AN EVER-CHANGING SITUATION. THE NUMBERS CALCULATED FOR ANY STATISTIC DEPEND ON THE DEFINITIONS AND ASSUMPTIONS USED TO PRODUCE THEM.

SALT RIVER PROJECT (SRP)

UNIVISION ARIZONA

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TABLE OF CONTENTS 1

POPULATION

COMMUNITY SAFETY

187

ECONOMIC OPPORTUNITY

TRANSPORTATION OPTIONS

195

EDUCATIONAL OPPORTUNITY

PARKS AND RECREATION

219

AFFORDABLE QUALITY HOUSING

COMMUNITY DESIGN

105

231

QUALITY AFFORDABLE FOOD

SOCIAL/CULTURAL COHESION

123

241

ENVIRONMENTAL QUALITY

253

151

SOCIAL JUSTICE

ACCESS TO CARE 163

NOTES:

• INFOGRAPHICS VECTOR DESIGN TEMPLATE FILE: #77345968, AUTHOR: TARAPONG © FOTOLIA • 484 ICONS BASICS FILE: #56241778, AUTHOR: ARTCO © FOTOLIA

• THIS IS A COMPREHENSIVE COMPILATION OF SECONDARY RESEARCH MADE AVAILABLE TO THE AZHCC FROM VARIOUS SOURCES. IT IS EITHER PUBLIC INFORMATION OR USED WITH PERMISSION FROM THOSE SOURCES. • PLEASE NOTE THAT THIS IS A SEARCHABLE PDF AND BY CLICKING CTL-F, A SEARCH BOX WILL APPEAR TO LOCATE ANY WORD OR PHRASE.

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FOR MORE INFORMATION OR ANY QUESTIONS, PLEASE CONTACT THE ARIZONA HISPANIC CHAMBER OF COMMERCE (AZHCC) AT INFO@AZHCC.COM OR 602-279-1800.

T H E S T AT E O F A R I Z O N A’ S H I S P A N I C M A R K E T

PARTNERSHIP Given how often data ends up challenging conventional wisdom, it’s almost funny how surprising an accumulation of facts and framing can be. This has held true with Hispanics and DATOS and it similarly applies to health. Conventional thinking holds that health is the product of health care, subject to the influence of genes and personal choice. But the data tell a different story. The consensus finding of the World Health Organization (WHO) is that health care represents only about 10-20 percent of overall health. The science of epigenetics is clarifying that genetic profiles actually do not predetermine our individual fates. Meanwhile, public health officials worldwide agree that the choices we make are predicated by the choices we have. In other words, health goes beyond health care. Health is everywhere – shaped by the contexts in which we live, work, learn and play. Many of health’s data experts assert that the strongest predictor of health and well-being is not your genetic code, but rather your zip code. In fact, conditions in neighborhoods separated by just a 10-20 minute drive in Phoenix have the capacity to affect life expectancy by up to 10-14 years. Phoenix is not an anomaly. Cities all over the US share similar profiles.

We are humbled to be partnered with the Arizona Hispanic Chamber of Commerce in order to more thoroughly understand what this approach can mean for the well-being of Hispanics. Part of the DATOS mission is to align perceptions of Arizona Hispanics with a data-based reality. Vitalyst’s Live Well Arizona goal is to realign perceptions with the facts as well – and to capitalize on that new understanding with cross-sector investments of time, talent and treasure that can propel Arizona to a more equitable, healthier future.

These facts are not just attention-getting, they are also perception-shifting and empowering. They tell us that we have new options to improve health and well-being. We can call upon partnership with sectors like food, housing or transportation. We can delve into the health impacts of education and economic opportunity. We can extend ourselves toward impacting the visceral effect that social factors like isolation or toxic stress have on health. We can study how all of these factors are rooted by the cross-cutting issues of equity and resilience. We can use that knowledge to collaborate and integrate efforts among and across sectors. In so doing, we can be more powerful, more effective and more impactful in improving community health and well-being.

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When it comes to honoring the Hispanic community’s unique assets and strengths within this new health paradigm, we couldn’t be more grateful to partner with DATOS. Here’s to a future of working together to improve community health and well-being for us all.

The Elements of a Healthy Community wheel was designed and produced by Vitalyst Health Foundation in collaboration with community partners. The elements are inspired by the work of the World Health Organization and the Centers for Disease Control and Prevention. To learn more, please visit VitalystHealth.org

T H E S T AT E O F A R I Z O N A’ S H I S P A N I C M A R K E T

VITALYST

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T H E S T AT E O F A R I Z O N Aâ&#x20AC;&#x2122; S H I S P A N I C M A R K E T

VITALYST

* http://www.buildhealthyplaces.org/network_resources, ** http://www.policylink.org/focus-areas/health-equity-and-place/about-the-center#What_is_Health_Equity

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T H E S T AT E O F A R I Z O N Aâ&#x20AC;&#x2122; S H I S P A N I C M A R K E T

VITALYST

Live Well Arizona stakeholders are connecting and collaborating to develop healthier, more livable communities.

At it's core, the effort starts with the notion that embracing shared understanding and building collective momentum can enable all involved to reach a higher level of success.

LIVE WELL ARIZONA GOALS GOAL #1: IDENTIFY

Identify, lift up and celebrate efforts to help Arizonans be healthier and live well.

GOAL #2: CONNECT

Facilitate connections between groups and sectors.

GOAL #3: SHIFT

Shift the health paradigm - health is more than health care.

GOAL #4: INFLUENCE

Influence policies and systems for change.

FOR UPCOMING EVENTS AND MORE INFORMATION, VISIT

VITALYSTHEALTH.ORG

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T H E S T AT E O F A R I Z O N Aâ&#x20AC;&#x2122; S H I S P A N I C M A R K E T

HIGHLIGHTS CHAPTER HIGHLIGHTS

AFFORDABLE QUALITY HOUSING

POPULATION

• 47% of Hispanics are now homeowners. • 80% of Hispanics say that owning a home will help them achieve their goal to build wealth.

• US will have no racial or ethnic majority by 2055. • From 2017–2018, Hispanics accounted for more than half of the US population increase.

• Latino unemployment has decreased by 7.4 percentage points between 2009 and 2018.

• Nine US States–including Arizona–have a Hispanic population of more than 1 million.

QUALITY AFFORDABLE FOOD • •

ECONOMIC OPPORTUNITY

• Latino households have higher food insecurity than the nation as a whole. • Hispanic shoppers typically spend more of their income on groceries than non-Hispanics.

Hispanic buying power in Arizona will surpass $57 billion by 2022.

• $21.8 million of vehicle parts were exported to Mexico in 2018.

ENVIRONMENTAL QUALITY

• Latinos accounted for nearly a quarter of new entrepreneurs in 2017, despite making up just 18% of the US population.

• 39% of Latinos think the president and Congress should make global warming a top priority. • Hispanics Enjoying Camping, Hunting and the Outdoors (HECHO) is an organization making Latinos more visible in conservation policy advocacy and ensuring that Hispanic voices are heard on local, state and federal policy issues regarding the environment.

EDUCATIONAL OPPORTUNITY • Between 2002 and 2016, the Latino–white graduation gap narrowed at four-year institutions from 12.4 percentage points in 2002 to 9.5 percentage points in 2016.

ACCESS TO CARE

• Latinos represent 56% of undergraduates enrolled in four-year public institutions.

• Only 17% of Latinos lacked health insurance in 2015 in comparison to 28% in 2013.

• 55% of Latinos who were enrolled in a four-year college graduated (2017).

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HIGHLIGHTS • 40% of small business owners stated that their greatest challenge was paying for health care.

• 81% of Latino neighborhoods do not have access to recreational facilities, such as parks and walking trails, as compared to 38% of nonHispanic white neighborhoods.

• More than 5.7 million small business employees or self-employed entrepreneurs are enrolled in federal health care under the Affordable Care Act (ACA).

COMMUNITY DESIGN

COMMUNITY SAFETY

• More Hispanic children in Maricopa County live below poverty level than any other minority.

• 31% of Latinos have experienced discrimination when trying to rent or buy housing (2017).

• 85% of Hispanics are daily smartphone users.

• 20% of Latinos believe they experienced discrimination when going to the doctor or health clinic.

SOCIAL/CULTURAL COHESION

• 17% of Latinos have avoided calling authority figures when in need out of concern that they or others in their family would be discriminated against for being Latino.

• Among immigrants who arrived in 2017, 84% spoke some English. Meanwhile, nearly half of all immigrants who arrived in 1907 spoke no English at all. • In 1907, nearly nine out of 10 immigrants to the US came from European countries. In 2017, US immigrants came from countries such as China, Brazil and India.

TRANSPORTATION OPTIONS • 15% of Hispanics in the US use public transportation.

SOCIAL JUSTICE

• 0.7% of Hispanics commute by bicycle.

• Minority women make on average $0.66 for each dollar white men make.

PARKS AND RECREATION

• On average, all women earn 75% of what men earn across occupations.

• Exposure to green spaces can boost brain development in school children.

• Without DREAMers, America will face a $433 billion reduction in economic growth over the next decade.

• Children near green space also showed lower levels of distraction and improved memory.

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HOW TO READ CHARTS

THE POWERS OF 10

ONE TEN HUNDRED ONE THOUSAND TEN THOUSAND HUNDRED THOUSAND ONE MILLION TEN MILLION HUNDRED MILLION ONE BILLION TEN BILLION HUNDRED BILLION

CLASS OF

ONES

CLASS OF

THOUSANDS CLASS OF

MILLIONS CLASS OF

BILLIONS

1 10 100 1,000 10,000 100,000 1,000,000 10,000,000 100,000,000 1,000,000,000 10,000,000,000 100,000,000,000

WHAT ARE THE NAMES OF THE CLASSES? 1,000,000,000,000 HISPANIC BUYING POWER IN ARIZONA WILL SURPASS $57 BILLION BY 2022

HISPANIC BUYING POWER IN ARIZONA WILL SURPASS $57 BILLION BY 2022 FIGURES IN MILLIONS OF DOLLARS 1990 – 2022 80,000 60,000 40,000 20,000

5,527

14,646

31,182

45,081

57,276

BILLIONS HAVE 9 ZEROS:

57,000,000,000 57,276 MILLIONS. 57,276 Millions. HOW MANY ZEROS DOES MILLION HAVE? How many zeros does 6 ZEROS million have?

ASTherefore, A RESULT: one has to

2000

DATO S

57,000,000,000

THEREFORE, ONE HAS TO ADD 6 ZEROS ZEROS TO 6THE NUMBER 57,276.

0 1990

ONES THOUSANDS MILLIONS BILLIONS TRILLIONS Billions have 9 zeros:

2010

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2017

2022

add 6 zeros to the 57,276,000,000 number 57,276. As a result:

57,276,000,000

T H E S T AT E O F A R I Z O N A’ S H I S P A N I C M A R K E T

www.razafund.org 602.417.1400

POPULATION

CHAPTER 1 POPULATION CHARTS

• Hispanic Population Reached 58.9 million in 2017

16–21 PROFILE: ONLY TAKE WHAT YOU NEED BY CATALINA PEREZ

The Migrant Outreach Center in Nogales, AZ, and its Executive Director Father Sean Carroll, offers a humanitarian approach to our current border crisis that gives migrants hope and a much-needed helping hand.

• From 2017–2018, Hispanics Accounted for More Than Half of the US Population Increase • Hispanics Lead Minority Growth in the US • Hispanic Population Is Expected to Experience Explosive Growth Between 2016 and 2060 • The Majority of Hispanics in the U.S. Are Native-Born Citizens • Hispanic Populations is 2nd Largest in the U.S.

SPECIAL FEATURE: KINO BORDER INITIATIVE CAMPAIGN

PROFILE: HELPING PEOPLE IN NEED

BY DR. MARIA CHAVIRA

• US Will Have No Racial or Ethnic Majority by 2055 • Median Age of U.S. Hispanics Is Younger Than Other Ethnic Groups

The Diocese of Phoenix, which has helped transform the lives of thousands of Phoenix area residents, is celebrating its 50th anniversary at the end of this year.

• Arizona is Among Nine US States That Have a Hispanic Population Over 1 Million

SPECIAL FEATURE: WORDS MATTER

• Between 2014 and 2018, Arizona’s Hispanic Population Has Stayed at 30% of the Total Population

Shedding some light on two much used terms–Minority and Minoritized–and their critical implications in the Latinx community.

EXCERPT: MARKET SNAPSHOT– ARIZONA STATE

This 2019 look at Arizona from Claritas, LLC gives a quick glimpse into Arizona’s dynamic multicultural market by focusing on four key areas: the Phoenix DMA, the Tucson DMA, the Flagstaff metro and the Yuma–El Centro DMA.

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BY ARISBETH VALENZUELA

SPECIAL FEATURE: NEW TERMS

BY CATALINA PEREZ

Gender-neutral terminology makes its way into the Spanish language with the use of Latino giving way to a new term: Latinx.

T H E S T AT E O F A R I Z O N A’ S H I S P A N I C M A R K E T

POPULATION

HISPANIC POPULATION REACHED 58.9 MILLION IN 2017

*In Millions

Researcher Tip: does not include undocumented or 4 million in Puerto Rico

Hispanic Population Reached 58.9 million in 2017 US Hispanic Population (1980-2017)

US HISPANIC POPULATION, 1980-2017

IN MILLIONS 70

50.8

57.5

58.9

2016

2017

35.7

40 30 20

14.5

22.6

10 0

1980

1990

2000

2010

Source: US Census Bureau, Facts for Features, Hispanic Heritage Month 2018 census.gov/newsroom/facts-for-features/2018/hispanic-heritage-month.html Source: U.S. Census Bureau, Facts for Features, Hispanic Heritage Month 2018 https://census.gov/newsroom/facts-for-features/2018/hispanic-heritage-month.html

FROM 2017—2018, HISPANICS ACCOUNTED FOR MORE THAN HALF OF THE US POPULATION INCREASE TOTAL US POPULATION INCREASE FROM 2017–2018: 2,591,665

Increase In Population

INCREASE IN POPULATION

From 2017-2018, Hispanics Accounted for More Than Half of the US Population Increase Total US Population Increase from 2017-2018: 2,591,665

+499,183

19% HISPANIC ASIAN

56%

25%

BLACK OTHER

+670,537 +1,476,442 Source: US Census Bureau, American Fact Finder, American Community Survey (ACS) Demographic and Housing Estimates factfinder.census.gov/ Source: U.S. Census Bureau, American Fact Finder, American Community Survey (ACS) Demographic and Housing Estimates https://factfinder.census.gov/faces/tableservices/jsf/pages/productview.xhtml?src=bkmk

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POPULATION

HISPANICS LEAD MINORITY GROWTH IN THE US 197,277,789

Hispanics Lead Minority Growth in the US

515,522

50,000,000

2,098,763

100,000,000

7,451,295

150,000,000

39,445,495

56,510,571

200,000,000

16,989,540

250,000,000

WHITE

HISPANIC

AFRICAN AMERICAN

ASIAN

TWO OR MORE RACES

AMERICAN INDIAN NATIVE HAWAIIAN AND ALASKA AND OTHER NATIVE PACIFIC ISLANDER

Source: US Census Bureau, American Community Survey (ACS) Demographic and Housing Estimates 2013–2017

factfinder.census.gov/faces/tableservices/jsf/pages/productview.xhtml?src=CF Source: U.S. Census Bureau, American Community Survey (ACS) Demographic and Housing Estimates 2013–2017 https://factfinder.census.gov/faces/tableservices/jsf/pages/productview.xhtml?src=CF

HISPANIC POPULATION IS EXPECTED TO EXPERIENCE EXPLOSIVE GROWTH BETWEEN 2016 AND 2060 Hispanic Population is Expected to Experience Explosive Growth Between 2016 and 2060 Population in Millions

POPULATION IN MILLIONS 250000 200000

9.6

197970 197888 178884

93.2

150000

100000 57470

111022

74751

40.6% 43001 48934

50000

100.8%

60471

18319 24384

0 WHITE

HISPANIC

BLACK OR AFRICAN AMERICAN

2016

ASIAN

2030

36778

37.3% 4055

4657

45.8% 5567

771

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1124

AMERICAN INDIAN AND NATIVE HAWAIIAN AND ALASKA NATIVE OTHER PACIFIC ISLANDER

2060

Source: US Census Bureau, Demographic Turning Points for the United States: Population Projections for 2020 to 2060 (March 2018) census.gov/content/dam/Census/library/publications/2018/demo/P25_1144.pdf Source: U.S. Census Bureau, Demographic Turning Points for the United States: Population Projections for 2020 to 2060 (March 2018) https://census.gov/content/dam/Census/library/publications/2018/demo/P25_1144.pdf

912

T H E S T AT E O F A R I Z O N A’ S H I S P A N I C M A R K E T

POPULATION

THE MAJORITY OF HISPANICS IN THE US ARE NATIVE-BORN CITIZENS The Majority of U.S. Hispanics in the U.S. Are Native-Born Citizens

U.S. Hispanic Population By Nativity

US HISPANIC POPULATION BY NATIVITY

Researcher Tip: “Native-Born” means “US-Born”.

19,626,440 FOREIGN BORN NATIVE

RESEARCHER TIP: “NATIVE-BORN” MEANS “US-BORN.”

37,772,279 Source: US Census Bureau, Sex By Age By Nativity and Citizenship Status (Hispanic or Latino), 2016 factfinder.census.gov/faces/tableservices/jsf/pages/productview.xhtml?pid=ACS_16_1YR_B05003I&prodType=table

Source: U.S. Census Bureau, Sex By Age By Nativity and Citizenship Status (Hispanic or Latino), 2016 https://factfinder.census.gov/faces/tableservices/jsf/pages/productview.xhtml?pid=ACS_16_1YR_B05003I&prodType=table

HISPANIC POPULATION IS 2ND LARGEST IN THE US Hispanic Population is 2nd Largest in the U.S.

PERCENTAGE OF US POPULATION Percentage of US Population

2% 1% 6% 13%

WHITE HISPANIC BLACK

60%

18%

ASIAN NATIVE HAWAIIAN

Source: US Census Bureau, Quick Facts (2018) www.census.gov/quickfacts/fact/table/US/PST045218 Source: U.S. Census Bureau, Quick Facts (2018) https://www.census.gov/quickfacts/fact/table/US/PST045218

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POPULATION

US WILL HAVE NO RACIAL U.S. Will Have No or Ethnic Majority by 2055 OR ETHNIC MAJORITY BYRacial 2055 % of Projected U.S. Population

% OF PROJECTED US POPULATION 120% 100% 80% 60% 40% 20%

6% 12% 18%

7% 13% 19%

9% 13% 21%

10% 13% 22%

13% 23%

62%

58%

55%

51%

48%

2015

2025

2035

2045

2055

12%

WHITE

HISPANIC

BLACK

ASIAN

SOURCE: Pew Research Center, Modern Immigration Wave Brings 59 Million to US, Driving Population Growth and Change Through 2065 (2015) www.pewhispanic.org/2015/09/28/modern-immigration-wave-brings-59-million-to-u-s-driving-population-growth-and-change-through-2065/ SOURCE: Pew Research Center, Modern Immigration Wave Brings 59 Million to U.S., Driving Population Growth and Change Through 2065 (2015) www.pewhispanic.org/2015/09/28/modern-immigration-wave-brings-59-million-to-u-s-driving-population-growth-and-change-through-2065/

MEDIAN AGE OF US HISPANICS IS YOUNGER THAN OTHER ETHNIC GROUPS Median Age of U.S. Hispanics is Younger Than Other Ethnic Groups Median Age

MEDIAN AGE 50

45 40 35 30

25 20 15 10 5 0 HISPANIC

BLACK

ASIAN

WHITE

Source: Pew Research Center, How the US Hispanic population is changing (2017) www.pewresearch.org/fact-tank/2017/09/18/how-the-u-s-hispanic-population-is-changing/

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Source: Pew Research Center, How the U.S. Hispanic population is changing (2017) https://www.pewresearch.org/fact-tank/2017/09/18/how-the-u-s-hispanic-population-is-changing/

T H E S T AT E O F A R I Z O N Aâ&#x20AC;&#x2122; S H I S P A N I C M A R K E T

Transforming the way companies find and reach their best customers With unique consumer insights, a powerful identity graph and the tools to launch smarter campaigns, we can help you:

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Optimize campaigns through measurement to drive better marketing ROI.

Sell smarter. Call us today to find your next customer at 800-234-5973 or visit us at claritas.com.

POPULATION

ARIZONA IS AMONG NINE US STATES THAT HAVE A HISPANIC POPULATION OVER 1 MILLION *In Millions & % Change 2000-2017

ARIZONA IS AMONG NINE US STATES THAT HAVE A HISPANIC POPULATION OVER 1 MILLION

IN MILLIONS & % CHANGE 2000–2017 18

+39%

15.4

+60%

11.1

12 10

+86%

+30%

5.3

+42%

3.8

2.2

+62%

+58%

2.2

1.8

+58%

+32%

1.2

1.0

0 CALIFORNIA

TEXAS

FLORIDA

NEW YORK

ILLINOIS

ARIZONA

NEW JERSEY

COLORADO

NEW MEXICO

Source: US Census Bureau, Annual Estimates of the Resident Population by Sex, Single Year, 2017 factfinder.census.gov/faces/tableservices/jsf/pages/productview.xhtml?src=bkmk Source: U.S. Census Bureau, Annual Estimates of the Resident Population by Sex, Single Year, 2017 https://factfinder.census.gov/faces/tableservices/jsf/pages/productview.xhtml?src=bkmk

BETWEEN 2014 AND 2018, ARIZONA’S HISPANIC POPULATION HAS STAYED AT 30% OF THE TOTAL POPULATION

4,919,749

2,251,897

4,814,098

4,786,296

4,727,655

2,202,172

3,000,000

2,144,775

4,000,000

2,098,410

5,000,000

2,056,455

6,000,000

4,675,029

Between 2014 and 2018, Arizona’s Hispanic Population Has Stayed at 30% of the Total Population

2,000,000 1,000,000 2014

2015

2016

HISPANIC POPULATION

2017

2018

TOTAL POPULATION

Source: US Census Bureau Annual Estimates of the Resident Population by Sex, Single Year of Age, Race and Hispanic Origin for the United States (2014-2018) factfinder.census.gov/faces/tableservices/jsf/pages/productview.xhtml?src=bkmk

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Source: US Census Bureau Annual Estimates of the Resident Population by Sex, Single Year of Age, Race, and Hispanic Origin for the United States (2014-2018) factfinder.census.gov/faces/tableservices/jsf/pages/productview.xhtml?src=bkmk

EXCERPT

POPULATION

MARKET SNAPSHOT

Arizona State Population Hispanic White Non-Hispanic Black Non-Hispanic Asian & PI Non-Hispanic Total

2019 Ranking

2019 Population

2,347,419

3,841,173

313,013

268,304

7,164,191

The state of Arizona is the 14th most populous in the United States. The state is home to more than 7.1 million people, and its multicultural population currently makes up almost half of its total population. Continue reading for a quick glimpse into this dynamic multicultural market.

Source: Claritas Geoscape AMDS 2019

For more multicultural consumer insights, visit https://www.claritas.com/multicultural-solutions

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POPULATION Market Snapshot – Arizona State

The non-Hispanic Asian population in the state of Arizona continues to grow at very high rates of more than 185% between 2000 and 2019, and is forecasted to grow at a similar rate through 2024. The Black nonHispanic population in Arizona also continues to show significant growth. In fact, the Black non-Hispanic population has experienced 114% growth between 2000 and 2019 and now makes up nearly 4.4% of the total population. Today, Arizona is home to 2,347,419 Hispanics – nearly 1/3rd of the total population. While White Non-Hispanics make up almost 54% of the total population, this segment has grown at a much slower pace and only witnessed a 17% growth during the same period.

Percent Change 2000-2019 200%

185%

180% 160% 140% 114%

120% 100% 80% 60% 40%

81%

Multicultural

Hispanic

40% 17%

20% 0%

79%

Total Population White Non-Hispanic

Black Non-Hispanic

Asian & P.I. NonHispanic

Source: Claritas Geoscape AMDS 2019

Facts About The State of Arizona In the state of Arizona: • On average, 8% of the population falls between the ages of 18-34 • The average age of the population is 39 • The estimated average household income in 2019 is $81,545 • Family households make up just over 66% of the households • Almost 43% of the households are comprised of a married couple with no children of their own • 66% of the households own and live in their own housing Source: Claritas Pop-Facts 2019 and Geoscape AMDS 2019

For more multicultural consumer insights, visit https://www.claritas.com/multicultural-solutions

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MARKET SNAPSHOT

Phoenix, AZ DMA Population

2019 Ranking

2019 Population

Total

5,698,404

Hispanic White NonHispanic Black NonHispanic Asian & PI Non-Hispanic

1,730,086

3,175,348

269,747

229,615

The DMA for Phoenix, Arizona is the 11th most populous in the United States. It stretches from the New Mexico border all the way west to the California Border, including 11 of the 15 counties in the state. The DMA is home to more than 5.6 million people, and its multicultural population currently makes up almost half of its total population. This report highlights the multicultural market.

Source: Claritas Geoscape AMDS 2019

For more multicultural consumer insights, visit https://www.claritas.com/multicultural-solutions

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POPULATION Market Snapshot - Phoenix, AZ DMA

The non-Hispanic Asian population in the Phoenix area continues to grow at historically high rates of more than 213% between 2000 and 2019, and is forecast to grow at a similar rate through 2024. The Hispanic population in Phoenix also continues to show significant growth. In fact, the Hispanic population has experienced nearly 92% growth between 2000 and 2019 and now makes up more than 30% of the total population. Today the Phoenix DMA is home to approximately 1.73 million Hispanics. While White NonHispanics make up 56.5.% of the total population, this segment has grown at a much slower pace and only witnessed a 22% growth during the same period.

Percent Change 2000-2019 250% 213% 196%

200%

150%

129%

100%

50%

93%

92%

Multicultural

Hispanic

46% 22%

Total

White nonHispanic

Black nonHispanic

Asian nonHispanic

PI non-Hispanic

Source: Claritas Geoscape AMDS 2019

Facts About The Phoenix, AZ DMA In the Phoenix, DMA: • Nearly 23% of the population falls between the ages of 18-34 • The average age of the population is 39.2 • The estimated average household income in 2019 is $84,976 • Non-family households make up nearly 33% of the population • More than 42% of the population are comprised of a married couple with no children of their own • 66% of the population own and live in their own housing • The Total Annual Household Expenditure is $139B • The Hispanic Annual Household Expenditure is $24.5B Source: Claritas Pop-Facts 2019 and Geoscape AMDS 2019

For more multicultural consumer insights, visit https://www.claritas.com/multicultural-solutions

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Tucson, AZ DMA Population Hispanic White Non-Hispanic Black Non-Hispanic Asian & PI Non-Hispanic Total

2019 Ranking

2019 Population

479,469

601,461

116

39,855

35,599

1,203,092

The DMA for Tucson, Arizona is the 70th most populous in the United States. The DMA is home to more than 1.2 million people, and its multicultural population currently makes up 50% of its total population. Continue reading for a quick glimpse into this dynamic multicultural market.

Source: Claritas Geoscape AMDS 2019

For more multicultural consumer insights, visit https://www.claritas.com/multicultural-solutions

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POPULATION Market Snapshot - Tucson, AZ DMA

The non-Hispanic Asian population in the Tucson area continues to grow at very high rates of more than 79% between 2000 and 2019, and is forecasted to grow at a similar rate through 2024. The Hispanic population in Tucson also continues to show significant growth. In fact, the Hispanic population has experienced nearly 52% growth between 2000 and 2019 and now makes up more nearly 40% of the total population. Today the Tucson DMA is home to approximately 479,469 Hispanics. While White Non-Hispanics make up 50% of the total population, this segment has grown at a much slower pace and only witnessed 1% growth during the same period.

Percent Change 2000-2019 90% 79%

80% 70% 60%

52%

49%

50%

37%

40% 30% 20%

20%

10% 0%

1% Total Population White Non-Hispanic

Multicultural

Hispanic

Black Non-Hispanic

Asian & P.I. NonHispanic

Source: Claritas Geoscape AMDS 2019

Facts About The Tucson, AZ DMA In the Tucson, DMA: • Almost 24% of the Tucson DMA falls between 18-34 years of age • The 2019 average household income in the Tucson DMA is $67,517 • The estimated average household expenditure in 2019 is $58,089 • The Hispanic average household expenditure in 2019 is $48,956 • About 65% of the Tucson DMA households live in owner-occupied housing units, while 35% live in renter-occupied housing units. Source: Claritas Pop-Facts 2019 and Geoscape AMDS 2019

For more multicultural consumer insights, visit https://www.claritas.com/multicultural-solutions

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Flagstaff, AZ Metro Population Hispanic White Non-Hispanic Black Non-Hispanic Asian & PI Non-Hispanic Total

2019 Ranking

2019 Population

222

23,474

383

75,867

560

1,709

276

2,719

297

142,260

The Flagstaff metro area is the 297th most populous metro in the United States. The metro is home to more than 142,000 people, and its multicultural population currently makes up approximately half of its total population. Continue reading for a quick glimpse into this dynamic multicultural market.

Source: Claritas Geoscape AMDS 2019

For more multicultural consumer insights, visit https://www.claritas.com/multicultural-solutions

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POPULATION Market Snapshot – Flagstaff Metro

The non-Hispanic Asian population in the Flagstaff metro area continues to grow at very high rates of more than 173% between 2000 and 2019, and is forecasted to grow at a similar rate through 2024. The Hispanic population in Flagstaff also continues to show significant growth. In fact, the Hispanic population has experienced nearly 84% growth between 2000 and 2019 and now makes up more nearly 16.5% of the total population. Today the Flagstaff metro area is home to approximately 23,474 Hispanics. While White NonHispanics make up 53.3% of the total population, this segment has grown at a much slower pace and only witnessed 13% growth during the same period.

Percent Change 2000-2019 200% 173%

180% 160% 140% 120% 100%

84%

80% 60% 40% 20% 0%

49% 35% 22%

13%

Total Population White Non-Hispanic

Multicultural

Hispanic

Black Non-Hispanic

Source: Claritas Geoscape AMDS 2019

Asian & P.I. NonHispanic

Facts About The Flagstaff Metro In the Flagstaff Metro: • 48% of the population falls between the ages of 18-34 • The average age of the population is 32 years • The estimated average household income in 2019 is $67,995 • Family households make up nearly 49% of the households • 38% of the households are comprised of a married couple with no children of their own • 43% of the households own and live in their own housing

Source: Claritas Pop-Facts 2019 and Geoscape AMDS 2019

For more multicultural consumer insights, visit https://www.claritas.com/multicultural-solutions

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MARKET SNAPSHOT

Yuma-El Centro DMA Population Hispanic White Non-Hispanic Black Non-Hispanic Asian & PI Non-Hispanic Total

2019 Ranking

2019 Population

296,667

201

80,726

171

7,558

157

4,813

157

396,615

The DMA for Yuma-El Centro is the 157th most populous in the United States. The DMA is home to more than 396,000 people, and its multicultural population currently makes up almost 80% of its total population. This report highlights the multicultural market in the Yuma-El Centro DMA.

Source: Claritas Geoscape AMDS 2019

For more multicultural consumer insights, visit https://www.claritas.com/multicultural-solutions

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POPULATION Market Snapshot – Yuma-El Centro DMA

The Hispanic population in the Yuma-El Centro area grew at historically high rates of more than 62% between 2000 and 2019, and is forecasted to grow at a similar rate through 2024. The Asian population in Yuma-El Centro also continues to show growth. In fact, the Asian population has experienced 20% growth between 2000 and 2019. While White Non-Hispanics and Black Non-Hispanics make up more than 20% and almost 2% of the total population respectively, these segments have actually experienced a decline (negative growth rate) of -19% and -9% between 2000 and 2019, respectively.

Percent Change 2000-2019 70%

62%

56%

60% 50% 40% 30%

31% 20%

20% 10% 0% -10%

-9%

-20% -30%

-19% Total Population

White NonHispanic

Multicultural

Hispanic

Black Non-Hispanic Asian & P.I. NonHispanic

Source: Claritas Geoscape AMDS 2019

Facts About The Yuma-El Centro DMA In the Yuma-El Centro DMA: • Just over 25% of the population falls between the ages of 18-34 • The average age of the population is 37 • The estimated average household income in 2019 is $65,157 • Family households make up nearly 78% of the households • 38% of the households are comprised of a married couple with no children of their own • 64% of the households own and live in their own housing

Source: Claritas Pop-Facts 2019 and Geoscape AMDS 2019

For more multicultural consumer insights, visit https://www.claritas.com/multicultural-solutions

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Now they’re

Are you

connected?

¿Estás conectado?

At 30, the Latinx market is buying cars, homes, marrying and having children.

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PROFILE

POPULATION

ONLY TAKE WHAT YOU NEED BY CATALINA PEREZ “Only take what you need,” said the mother of three, carrying a baby in her arms while carefully picking out the clothes that her children will need for the journey ahead of them.

Before KBI could begin working on the new Migrant Outreach Center, they started a campaign that has raised $2.8 million to date. Part of the money was used to purchase the building and begin remodeling it. The rest of the funds will cover the first year of operations and provide an emergency fund. The majority of the money came from throughout the United States, but there were also plenty of donations from Mexico.

ant Outreach Cen In Father Sean’s first stage of Jesuit formation, he served at a Catholic institution in Tijuana. There he met a family from Durango. The husband was working in the US while the mom and children stayed in Tijuana. In fact, the family had been living on the streets for almost three months when Father Sean helped the family find a home. During the transition, Father Sean got to know the mom and became more aware of the reality of the family’s situation, which definitely changed him in a powerful way. Because of that experience, he learned Spanish and decided he wanted to serve the Latino community in some way.

Many of those who have visited the Migrant Outreach Center have been affected in ways they never could have imagined. They witness the separation of families and will forever carry these heartbreaking stories in their hearts. Many visitors notice that migrants are more concerned about seeking asylum, which is what KBI focuses much of its work on. Since May 2018, the group has seen a huge shift in the number of deportees and asylum seekers. Now, 90% are asylum seekers and 10% are deportees. One of the biggest reasons for this shift is because of the violence that migrants experience in their homelands. Many have had their family members threatened or killed. Others simply want to escape such a cruel, unsafe environment to protect their families.

a place of hope, safety, dign d compassion on the border In 2006, Father Sean Carroll saw there was a need to help the Latino community in Arizona. He discovered that it was important to create awareness of the communities to highlight the human reality at the border and provide humanitarian assistance, education, research and advocacy.

The mission for Father Sean and KBI is crystal clear. From a faithbased perspective, God has given the group a mission to be there for migrants and God will give them what they need to move forward. It is critically important for our lawmakers to go down to the border to see exactly what is happening to families. This is a severe humanitarian crisis that we cannot ignore.

At that time, there already was a Migrant Outreach Center that was later integrated into the Kino Border Initiative (KBI). KBI, which currently has 19 team members and more than 200 volunteers, provides two meals a day, phone calls, check cashing, first aid and a shelter for women and children. In 2018, the Migrant Outreach Center served 55,000 meals. It is a daunting task that requires much creativity to serve so many people with such a small staff in such a small space.

The migrants crossing the border to seek asylum clearly show us the strength of the human spirit against incredible odds.

A new Migrant Outreach Center is current being built next to the old center. The new center, which should be ready by the end of the fall season this year, will have dining for 1500 people, access to make phone calls, legal assistance, migrant advocacy, a separate shelter for women and men, and job training. It also will help migrants find places to live and help them find transportation to school, work or home. The goal is to give migrants the resources they need to set up their lives in Nogales.

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POPULATION

Migrant Outreach Center Create a place of hope, safety, dignity and compassion on the border

Photo credit: Larry Hanelin

Esperanza • seguridad • dignidad • Compasión DATO S

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SPECIAL FEATURE

POPULATION Your Gifts

Make this refuge a reality

Food • Shelter • Safety • Prayer • First Aid

The KBI seeks to raise $2.8M in charitable donations to purchase, renovate, furnish and equip and operate the new Migrant Outreach Center. Over $820,000 has already been committed to this effort, and new pledges (payable over the next three years) to the campaign are needed to realize this plan.

Please consider joining this effort with your generous gift TODAY. Kino Border Initiative PO Box 159 Nogales, AZ 85628-0159 520.287.2370 www.kinoborderinitiative.org

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HELPING PEOPLE IN NEED BY DR. MARIA CHAVIRA

‘…whatever you did for one of these least brothers of mine, you did for me.’ —Matthew 25:31-46 Helping to care for our brothers and sisters in crisis is an experience as profound and life-changing as falling in love. No one can do it for us and no one should do it for us. Instead, we deserve this experience ourselves. In the Gospel of Matthew, our Lord Jesus instructs us to care for the hungry, the thirsty, the sick, the poor and the stranger in our midst. Importantly, he said that when we care for others, we care for him—imagine that! The Roman Catholic Diocese of Phoenix’s mission embodies this Gospel message and it is committed to helping the faithful encounter the living Jesus Christ. The 94 parishes and 23 missions throughout the region are the primary ministry of the Diocese of Phoenix and are centers of community, support for families and catalysts for spiritual growth. When the Diocese of Phoenix was established on Dec. 2, 1969, the Catholic population numbered around 200,000. Today there are more than 1.2 million Catholics–with representatives from the Hispanic, Filipino, Native American, Vietnamese and African communities–living throughout the 44,000 square miles (nearly 300,000 households) that make up the vibrant and diverse Diocese of Phoenix.

Gestures of love, tenderness and care help people know the Lord is with them. Here are just a few of the ways the Diocese of Phoenix addresses homelessness, health care, immigration and education: Catholic Charities, which serves seven Arizona counties with more than 20 programs, has provided aid to more than 21,000 people— refugees, veterans, children in foster care and victims of domestic violence and sex-trafficking–last year. Our Head Start and Early Head Start programs promote school readiness for young children. Families feel strengthened and supported, which has a direct, positive influence on the community.

As the Diocese of Phoenix commemorates its 50th anniversary this December, it is important to give thanks to God for blessing this community and to recognize the people who are moved by his love and motivated to share that love with others, just as Christ instructs us to do. The Diocese of Phoenix supports more than 70 community and charitable organizations in its efforts to assist the elderly, the homeless, those who have lost jobs, women who have been abused and families in crisis. Loving one’s neighbor means acting with compassion.

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The Foundation for Senior Living promotes aging in place with dignity in a safe, healthy environment. Seniors and other at-risk adults receive loving care and interaction in their adult day health facilities. 36

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I N

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Other FSL programs include care at home, home improvement and nutrition programs. CDA funding helped 10,000 people receive assistance this year.

in the region. An estimated 99 percent of Catholic school students graduate from high school and 98 percent go on to attend college.

Saint Vincent de Paul (SVDP) has been serving those in need in our community for many years. There are several chapters or “conferences” located at various parishes throughout the diocese. SVDP assists those in our community by feeding, clothing, housing and healing through the various programs they offer.

CHERISHING LIFE AND HEALTH CARE As Catholics, we place great value on the dignity of human life—for the sick and the vulnerable, the unborn and the elderly. The Catholic Daughters of America (CDA), provides critical support to nine apostolates that promote the health and well-being of young mothers and their babies, helping young mothers adjust to life as parents. Last year’s numbers reflect this work: • 18,245 people served at clinics • 7,779 pregnancy tests provided • 165 Natural Family Planning classes held

CONCLUSION

• 6 statewide clinics offered support for women’s health and pregnancy

Through prayerful reflection, Bishop Thomas J. Olmsted and Bishop Eduardo A. Nevares continue to focus on helping people encounter the living Christ.

Additionally, the Diocese of Phoenix is collaborating with Creighton University’s Phoenix campus and is recognized as the only Catholic medical school campus west of Omaha.

The ministries provided through the Diocese of Phoenix help transform the lives of thousands of people. Together, we put our faith into action, just as Christ says in the Gospel of Matthew: “Amen, I say to you, whatever you did for one of these least brothers of mine, you did for me.”

FORMING FUTURE LEADERS THROUGH CATHOLIC EDUCATION Our Catholic schools offer a high-caliber curriculum to more than 15,000 students, educating the mind, spirit and body of each child in a faith-filled environment. With assistance from the CDA, schools provide tuition assistance for Catholic education and teachers are equipped with needed resources to help prepare students to lead productive, rewarding lives at one of the 29 Catholic elementary schools, six stand-alone preschools and seven Catholic high schools

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WORDS MATTER: MINORITY VS. MINORITIZED BY ARISBETH VALENZUELA While the terms minority and minoritized might be synonymous to many individuals, it’s critical to understand the key differences between the two words and the implications they carry. The term minority is defined as “a racial, ethnic, religious or social subdivision of a society that is subordinate to the dominant group in political, financial or social power.” The verbiage of this definition automatically instills the social imbalances perpetuated by those who are considered the majority. Deeming an individual as a subordinate strips those in question from their own autonomy placing them into a fixed category. In contrast, the term minoritized is a verb that recognizes the action of an individual being displaced into the fringes of society. This action forces individuals to assume exclusion from mainstream society through no choice of their own.

minority noun, often attributive mi·nor·i·ty | \ mə-ˈnȯr-ə-tē a racial, ethnic, religious or social subdivision of a society that is subordinate to the dominant group in political, financial or social power.

Using the word minoritized rather than minority allows individuals to assess their privilege. While the two terms may be applicable to an individual, some fail to recognize that one can be a minority, but not be inherently marginalized. Within the Latinx community this is a salient problem; many fail to recognize the privileges that they assume and the manner in which these advantages do not limit their growth and or rank within the social order of society.

None of these situational circumstances negate the fact that if one or any of these circumstances are not applicable to an individual's life that the individual might not be a minority. The circumstances rather highlight various obstacles that enforce the minoritization of individuals within our community.

a step back. In a community where documentation status determines one's social mobility, individuals with granted citizenship must take a step back. In a community where an individual's socio-economic status determines whether one is allowed a home in a “proper” neighborhood rather than being pushed to government-owned or inner city housing, one must take a step back.

Obtaining privilege does not diminish cultural or racial standing, but it is critical to understand the two terms and how privilege predetermines whether an individual is more inclined to be minoritized.

In a community that faces issues with colorism, racial discrimination and xenophobia, those who obtain white passing privileges must take

NOTES

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NEW TERMS: LATINO VS. LATINX BY CATALINA PEREZ

Latino noun La·ti·no | \ lə-ˈtē-(ˌ)nō 1 : a native or inhabitant of Latin America 2 : a person of Latin American origin living in the US Latino adjective relating to Latinos

The male and female binary are inherent to Spanish language. There is a masculine and feminine form for almost every word to specifically refer to either men or women. Latin(o) refers to a man of Latin American descent. Latin(a) refers to a woman of Latin American descent. However, in the Spanish language, the gender-neutral way to refer to both men and women is to use the masculine form of a word. Latin(o)s can refer to 20 women and one man. The term nonbinary is used to describe someone whose gender is not exclusively male or female. Many people do not identify with the male–female binary, meaning their gender does not fit into the stereotype of what it means to be a man or a woman. If we look back in time, the concept of nonconforming gender and nonbinary were recorded as far back as 400 B.C. when people in India identified as beyond male or female.

We are seeing this not only in the United States, but also in Mexico. According to Cultura Colectiva news, officials in Mexico are now required to use inclusive language. The new code of ethics states that any government official must get rid of any discriminatory language that stereotypes gender. They want to promote an equal, inclusive work culture where everyone respects the identity and sexual orientation of others.

With the new era of inclusivity, more people in the Latinx community are speaking up on this movement. The “x” represents everyone that does not want to conform to the social construct of male and female. It takes people of Latin American descent out of the male or female boxes. The Latinx movement is geared toward the new generation and is gradually developing. As our society becomes more progressive, so should our language.

We need to make sure that our language is progressing at the same time that these social movements are taking place or else we will find ourselves stuck in the past. As society changes we want to reflect those changes in the way that we speak and write. The term Latinx promotes inclusivity and equality and we hope to see more people use it regularly.

NOTES

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Celebrate success

The same passion and hard work that fuel Latino-owned businesses have fueled our commitment for more than 160 years.

ECONOMIC OPPORTUNITY

CHAPTER 2 ECONOMIC OPPORTUNITY EXCERPT: THE STATE OF HISPANIC WEALTH REPORT 2019 42

• Latinos Accounted for Nearly a Quarter of New Entrepreneurs in 2017, Despite Making Up Just 18 Percent of the Population • U.S. Exports to Mexico • Arizona’s Top 10 Export Countries • Hispanic Buying Power in Arizona Will Surpass $57 Billion by 2022 • Arizona’s Top 10 Exports

The National Association of Hispanic Real Estate Professionals (NAHREP) began the Hispanic Wealth Project (HWP) in 2014 with the audacious goal of tripling Hispanic household wealth within 10 years. Here’s the latest report on their progress.

EXCERPT: THE STATE OF LATINO ENTREPRENEURSHIP

EXCERPT: THE GROWING MARKET INVESTORS ARE MISSING

This 2018 Research Report from the Stanford Graduate School of Business is the fourth annual survey of Latino business owners in the U.S. And the numbers look good.

PROFILE: MEET A CHANGEMAKER

Morgan Stanley presents the trillion-dollar case for investing in female and multicultural entrepreneurs.

BY JULIO ESPINOZA

CHARTS

51–56

• U.S. Hispanic Buying Power Will Reach Nearly $2 Trillion by 2022 • Latinos’ Median Wealth Is Expected to Continue to Rise Steadily Through 2024 • % of Latino Families Earning More Than $200,000/ Year • Wealth Gap Decreased Between White Households and Hispanic Households Between 2013 and 2016 • Hispanics Are Employed at a Rate of 66% Compared to 63% of the General Public • Hispanic Unemployment Rate Was Reduced by 7 Percentage Points Between 2009 and 2018 • Rate of New Entrepreneurs

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60–63

• Top Financial Institutions Among Hispanics in Phoenix • Financial Products Used by Hispanics in Phoenix • Future Life Events Among Hispanics in Phoenix Indicate A Need for Financial Products • Top Financial Institutions Among Hispanics in Tucson • Financial Products Used by Hispanics in Tucson • Future Life Events Among Hispanics in Tucson Indicate A Need for Financial Products

Lorenzo Sierra spent much of his career as a business leader who got things done. Now, as a representative of Arizona’s 19th legislative district, he is continuing his economic development work from inside the government.

CHARTS

EXCERPT: THE HISPANIC SMALL BUSINESS REPORT 64 This Claritas report says that Hispanic Businesses are driving growth in the new economy.

EXCERPT: 2019 HISPANIC SMALL BUSINESS OWNER SPOTLIGHT 70 This Bank of America Business Advantage report says that Hispanic businesses owners are confident about the future and the direction of the national economy. 41

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EXCERPT

Source: hispanicwealthproject.org/annual-report/

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ECONOMIC OPPORTUNITY acknowledgements

The Hispanic Wealth ProjectTM (HWPTM) is grateful for the outstanding commitments of the people and organizations whose contributions of time, thought leadership, and financial resources made our work possible. Publication of the HWP State of Hispanic Wealth Report has been made possible through the generous financial contributions of the Hispanic Wealth Project annual partners. The HWP is appreciative of the HWP Founding Board of Advisors and the HWP Board of Directors whose strategic guidance and leadership advance its efforts to triple median Hispanic household wealth by 2024.

hwp annual partners CHAIRMAN’S CIRCLE

State of Hispanic Wealth Report Author Noerena Limón, SVP, Public Policy & Industry Relations, NAHREP

HWP Annual Report Contributors Marisa Calderon, Executive Director, NAHREP

Diamond Founding Partner

Meghan Lucero, Senior Marketing Manager, NAHREP Christa Murillo, Research & Marketing Analyst, NAHREP

B E N E FAC TO R

Jaimie Owens, Senior Policy Analyst, NAHREP

Data Contributors Ralph McLaughlin, Deputy Chief Economist, CoreLogic Marlene Orozco, Lead Research Analyst, Stanford Latino Entrepreneurship Initiative

TRUSTEE

State of Hispanic Wealth Report Graphic Design Samira Rashan, Senior Graphic Designer, NAHREP

HWP Founding Board of Advisors Chairman: Hon. Henry Cisneros, Founder and Chairman, CityView Julissa Arce, Author and Activist Nely Galan, Media Entrepreneur and Founder, Adelante Movement Dan Gilbert, Founder and Chairman, Quicken Loans Frank Herrera, Jr., Chairman, New America Alliance Luis Maizel, Chairman, LM Advisors Dr. Jerry Porras, Professor Emeritus, Stanford Graduate School of Business Landon Taylor, CEO, Base 11

HWP Board of Directors Gerardo “Jerry” Ascencio, Chairman Gary Acosta, Treasurer Marisa Calderon, Secretary Noerena Limón, Staff Director

Established in 2012, the NAHREP Foundation, dba the Hispanic Wealth Project, is a non-profit charitable organization whose mission is to advance sustainable Hispanic homeownership through engagement in strategic efforts focused on Hispanic workforce participation in housing, small business development, and wealth building.

Source: hispanicwealthproject.org/annual-report/

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pg.

table of contents 1

Executive Summary

Project Background

Taking a Pulse on Hispanic Financial Health

Latino Median Household Wealth Assets and Liabilities Employment and Income Education Demographics

Homeownership

State of Hispanic Homeownership Housing Affordability

Entrepreneurship State of Hispanic Entrepreneurship Key Drivers of Latino Entrepreneurial Growth and Scalability Barriers for Growth

Savings and Investments

State of Hispanic Savings and Investments

Conclusion

Appendix A: NAHREP-Driven Initiatives – NAHREP 10

Appendix B: Additional Research Questions

Appendix C: Component Goals

End Notes

Source: hispanicwealthproject.org/annual-report/

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ECONOMIC OPPORTUNITY STATE OF HISPANIC WEALTH REPORT

Executive Summary The history of the United States is an immigrant story, a tale of courageous and determined people who came to the Americas in search of prosperity. Today, the future economic viability of this nation rests on an undeniable reality: Latinos in the U.S. are and will be critical players that will determine whether the U.S. remains competitive on the world economic stage.

NEARLY 1 IN 3 PEOPLE

The Latino story is the American story. At 18 percent of the population, Latinos have

IN THE U.S. W IL L ID E NTIFY AS L ATINO

accounted for half of the national population growth since 2000, and by the year 2060, nearly one in three people in the U.S. will identify as Latino.1 The future of the U.S. economy will be intrinsic to the economic success of the Latino population, as Baby Boomers continue to age out of the American workforce, and with ten thousand Boomers reaching retirement age each day.2 With Latinos increasingly fueling the U.S. economy, the solvency of federal programs, such as Social Security, will likely rest on the backs of the Latino workforce. In 2014, the Hispanic Wealth Project set a goal to triple median Hispanic household wealth by 2024. While there are numerous economic data points that are encouraging, the wealth gap between Hispanics and non-Hispanics remains alarmingly wide. In 2016 the wealth gap was $150,400, up 12 percent from $132,200 three years prior.3 To

119 MILLION, 28.6% OF TOTAL U.S. POPULATION BY 20 60

put this into perspective, $150,000 could have purchased the median-priced home in

SOURCE: PEW RESEARCH CENTER

January of 2016 in a city like Houston, Texas, loan free.4 However, it is important to note that while the wealth gap has nominally increased between 2013 and 2016, proportionally it is decreasing. NonHispanic White households held $8.30 for every dollar of Hispanic household wealth in 2016, down from $10.36 for every dollar in 2013. Overall, it cannot be disputed that Hispanics are showing signs of resilience and perseverance as they continue to recover from the devastating loss of wealth experienced during the Great Recession.

The Gap Explained:

MEDIAN HOUSEHOLD WEALTH GAP 2013 AND 2016

Latinos are young. The median age for Hispanics is 29, which is almost a full decade younger than the median age of the general population at 38 and nearly 60 percent of Latinos are age 34 or younger.5 As young Latinos age into their prime wealth building and income generating years,

2013

the disparities between Hispanic families and non-Hispanic White families have the potential to diminish. WHITE HOUSEHOLDS

Intergenerational wealth impacts the wealth gap. At 5 percent, Hispanics are the least likely of any demographic to report having

HISPANIC HOUSEHOLDS

2016

received an inheritance6 and less likely than the general population to grow up in a home owned by at least one their parents.7 While 94.1 percent of U.S. Latinos under the age of 18 are U.S.-born, 34.4 percent are foreign-born.8 These factors place the starting line of wealth generation

WHITE HOUSEHOLDS

farther back for Latinos as they are less likely to experience a head start

HISPANIC HOUSEHOLDS

SOURCE: FED SURVEY OF CONSUMER FINANCES

built through intergenerational wealth.

The gap in asset value is larger than the wealth gap. The mean net housing wealth, or equity, for Latino homeowners is $129,800, compared to $215,800 for non-Hispanic White families. Additionally, between 2010 and 2016, Latino households had inflation-adjusted assets amounting for $27,666 as opposed to $235,515 for nonHispanic households. The disparity in assets is larger than the overall wealth gap ($150,400) indicating the gap is driven more by asset value disparities than by debt. For clarification, the terms “Hispanic” and “Latino” are used interchangeably throughout this document to refer to people of Mexican, Puerto Rican, Cuban, Central American, South American, Dominican, and Spanish decent, and decent from other Spanish-speaking countries.

Source: hispanicwealthproject.org/annual-report/

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Hispanics own retirement accounts at lower rates than all demographics. Across income brackets, Latinos have historically under-participated in investment vehicles, such as retirement accounts. Of the 29.7 percent of Hispanics who own retirement accounts, the median value in those accounts is $22,600.9 Hispanics are over-represented in jobs that offer few benefits. Of the over 27 million Latinos employed in the United States, 24.3 percent work in service industries, where jobs that give access to employee-sponsored 401k, life insurance plans, and stock options are not offered.10 Latinos are less diversified in their assets, making them more susceptible to losses in the next recession. Latinos have the largest proportion of their assets in their home, at 39 percent, and only 4.2 percent of Latinos own any stocks.11 This lack of diversification leaves Latinos more vulnerable to market sector fluctuations and recessions. 94 percent of Latino-owned businesses do not have any employees. Latino entrepreneurs are outpacing the general population in small business formation. However, only 6 percent of Latino-owned businesses have any employees, and only 3 percent have an annual revenue of over $1 million.12

The Trends: Hispanics are leading homeownership growth in America. For the fourth consecutive year, Hispanics increased their rate of homeownership, reaching a rate of 47.1 percent. In 2018, Latinos added 362,000 homeowners which is the highest number of owner households added for Latinos since 2005.13 Hispanics have achieved marked gains in homeownership rates, despite housing inventory shortages. In 2017, Hispanics saw the third consecutive year of income growth and the highest of any demographic. Between 2016 and 2017, Hispanics increased their real median income by 3.7 percent. Latino families making an annual income over $200,000 increased from 2.1 percent in 2011 to 3.8 percent in 2017, and the percentage of

...we want to witness a tripling of Hispanic household wealth over the next ten years not as spectators, but rather as active participants whose work can be directly linked to our ambitious outcomes.â&#x20AC;?

Latino millionaires more than doubled between 2013 and 2016.14 Poverty rates reached a historic low for Latinos. Simultaneous to median income growth, Hispanics have

-HWP Blueprint

lowered their poverty rate for three consecutive years. With a poverty rate of 18.3 percent in 2017, Hispanics reached their lowest level since poverty estimates for Hispanics were first published by the U.S. Census in 1972.15 Latinos have significantly higher labor force participation rates. Hispanics are employed at a rate of 66.1 percent, compared to 62.9 percent of the general population. The Hispanic unemployment rate was reduced by over 7 percentage points between 2009 and 2018, from 12.1 percent to 4.7 percent, respectively.16 Latinos continue to drive small business growth. Between 2014 and 2016, the number of Latino-owned employer firms increased by 13.1 percent, accounting for 23.8 percent of the net growth of all employer firms during that period.17 Participation in retirement accounts for Latinos is increasing. Between 2013 and 2016, Hispanics increased their rate of retirement account ownership from 25.1 percent to 29.7 percent, and the value of their retirement accounts increased by roughly 40.4 percent.18

The Solution: Higher education attainment is positively correlated with Latino household wealth and entrepreneurial success. Hispanics with some college have five times the median household wealth of Hispanics with no college, and Latino business owners have higher rates of education than the general Latino population, with 42 percent having at least a bachelorâ&#x20AC;&#x2122;s degree compared to 9 percent of all Latinos.19 Networks matter. 77 percent of scaled firms (those firms making more than $1 million in annual revenue) are more likely to participate in professional trade associations or networks, compared to 35 percent of Latino-owned firms

5 Source: hispanicwealthproject.org/annual-report/

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ECONOMIC OPPORTUNITY STATE OF HISPANIC WEALTH REPORT overall.20 Furthermore, one can derive that higher education attainment also leads to networks that facilitate scalability. Peer-to-peer networking groups provide not only a sounding board for professional and financial life decisions, but also bring personal perspectives and stories to guide household economic goals.

Improve conditions for first-time home buyers. Increase the supply of affordable housing and maintain access to affordable home loan financing and low down-payment loans. Notably, it would take Latinos an average of 15.7 years to save for a 20 percent down payment.21 Support a balance of credit access and consumer protection so as to maximize the wealth building potential of homeownership. Bridge the knowledge gap. Educate the Latino community on financial literacy fundamentals, including demystifying the process of investing in non-cash financial assets and retirement accounts.

Project Background In 2014, the National Association of Hispanic Real Estate Professionals® (NAHREP®) published the Hispanic Wealth Project (HWP) with an audacious goal of tripling Hispanic household wealth within ten years. The HWP Blueprint outlined three primary areas of focus and a series of goals: homeownership, small business, and savings and investments. The plan additionally referenced two distinct types of initiatives: NAHREP-recognized initiatives and NAHREP-driven initiatives. NAHREP-driven initiatives are undertaken by NAHREP or the HWP directly. In both cases, the resulting initiatives and their progress are included in the HWP Annual Report and are categorized by each component goal.

HISPANIC WEALTH PROJECT COMPONENT GOALS

HOMEOWNERSHIP

ENTREPRENEURSHIP

SAVINGS & INVESTMENT

because small business is the engine that drives the U.S. economy and NAHREP’s membership is comprised of successful small business owners who have gained wealth by establishing and growing their businesses

because the NAHREP membership is a microcosm of the professional Hispanic community for which an understanding of financial management and investment has not sufficiently materialized

GOAL

Increase the wealth generated from small businesses by increasing the number of Hispanicowned employer firms to 400,000 or greater

Increase the wealth created from savings and investments by raising the percent of Hispanics who own a retirement account to 37 percent or greater

because it is the primary vehicle for wealth creation for the middle class and core to NAHREP’s mission

GOAL Increase home equity wealth by achieving a Hispanic homeownership rate of 50 percent or greater

6 Source: hispanicwealthproject.org/annual-report/

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2018 RESEARCH REPORT

STATE OF LATINO ENTREPRENEURSHIP EXECUTIVE SUMMARY With this report, the Stanford Latino Entrepreneurship Initiative (SLEI) shares results from the fourth annual Survey of U.S. Latino Business Owners. We examine characteristics of U.S. Latino-owned businesses, identify business approaches that correlate with Latino business success, and highlight important information about Latino entrepreneurs’ attitudes toward and access to capital. Previous SLEI reports have detailed growth trends in the total number of U.S. Latino-owned businesses, estimated to be around 5 million. The U.S. Census Bureau reports that while the total number of businesses in the U.S. declined from 2007 to 2012, the number of Latino-owned businesses grew by 46 percent. Scaled Latino-owned firms are more likely to be certified (58 percent), giving them access to contracts not available to uncertified firms.

Currently, most Latino-owned businesses start small and stay small, with only 3 percent of all Latino-owned companies generating at least $1 million in annual gross revenue. In this report, we share insights into a growth framework that highlights characteristics and strategies prevalent among Latino-owned firms that have successfully scaled. The corollaries of success outlined in the growth framework may be interesting for other Latino firms seeking to grow. We also examine entrepreneurs’ perspectives on barriers to growth and their attitudes about and access to outside capital. We highlight key issues and findings below.

Formal Networking Membership in business organizations such as chambers of commerce or trade associations can develop an entrepreneur’s social capital and can be related to economic returns by virtue of referrals, access to information, or other business opportunities. Scaled firms are more likely to be wellnetworked (77 percent) than the average Latino-owned firm (35 percent).

Several business strategies and characteristics positively correlate to scale.

Business Registration Formally registering a business with local, state, and/or federal agencies can provide personal liability protection, legal benefits, and potential tax benefits. In this study, scaled businesses are more likely to be registered than unscaled businesses (89 percent compared to 67 percent).

Latino-owned firms that generate $1 million+ in annual gross revenue (i.e., scaled firms) are more likely than unscaled firms to hold Minority- and Women-owned Business Enterprise (M/WBE) business certification, to be networked with local business organizations such as chambers of commerce, to formally register their company, to operate a firm in the technology sector, and to export their products.

Technology Sector On average, 8 percent of Latino-owned businesses operate in the technology sector. Scaled firms are more likely to be in the tech sector (24 percent) than unscaled firms (7 percent). Although being in the tech sector did correlate with revenues above $1 million, Latino tech companies still report lack of access to capital as a major factor impacting their profitability.

Business Certification M/WBE certification programs exist to address social and economic disadvantages. Among all Latino-owned firms surveyed, 21 percent have some type of business certification.

Source: www.gsb.stanford.edu/faculty-research/publications/state-latino-entrepreneurship-2018

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ECONOMIC OPPORTUNITY Exporting Goods & Services According to the Department of Commerce, U.S. businesses that export not only grow faster but also are nearly 8.5 percent less likely to go out of business than non-exporting businesses.1 We found that 14 percent of all Latino-owned companies export products and services, while 30 percent of scaled Latino companies did so. Latino export businesses are more likely to be profitable, immigrant-owned, scaled, and tech companies. The top two export markets include Mexico (18 percent) and Canada (13 percent). The majority of Latino-owned businesses did not apply for financing in the previous 12 months; among those that did, three-quarters obtained at least a portion of the financing requested.

In the 12-month period prior to taking the survey, 60 percent of Latino business owners did not apply for any financing. Among those who did apply for financing, 30 percent applied for less than $100,000. Scaled firms had all of their funding approved at nearly twice the rate of unscaled firms (51 percent compared to 29 percent). Firms that are highly networked with formal organizations (e.g. chambers of commerce, trade associations, etc.) are also more likely to obtain all of the funding they requested (37 percent compared to 27 percent). For firms that did not apply for financing, their reasons included: funding not needed (30 percent); did not want to accrue debt (20 percent); and did not think the application would be approved (15 percent). Previous research by SLEI, the Federal Reserve Bank of New York, and Interise noted that while Latino business owners apply for financing at comparable rates to white business owners, Latino entrepreneurs are more likely to experience a funding shortfall. Twenty-eight percent of Latino business owners received full funding, compared to 49 percent of white business owners.2 In other words, Latino business owners are denied more often than white business owners.

EXCERPT

Personal credit scores are utilized more frequently than business credit scores when securing capital.

Just as personal credit scores provide information to lenders when an individual seeks a mortgage or other personal loan, business scores indicate the credit risk of a business. However, 72 percent of small business owners do not know their business credit score, and 60 percent don’t know how to find it.3 This leads to low rates of usage, even though owners who understand their business credit score are 41 percent more likely to be approved for a loan.4 Our study found that only one-third of Latino-owned employer and scaled firms use a business score to access capital. This means that many firms with proven track records continue to rely on the owner’s personal credit scores when seeking funding for the business. Thus, Latino business owners with good personal credit are more likely to have higher gross business revenue and also use a wider variety of funding. Most Latino entrepreneurs with scaled businesses were raised in lower and lower-middle income households.

As a key measure in the growth framework, scaled businesses, or those that generate more than $1 million in annual gross revenue, serves as one benchmark of business success. Relatedly, business success may be linked to personal success (i.e., household wealth), and social mobility in entrepreneurship has become an important topic of study. In our survey, we find that a plurality of Latino business owners who have grown their company to $1 million or more in annual gross revenue (i.e., scaled firms) report having been raised in lower to lower-middle income households, suggesting that childhood background need not be an insurmountable barrier to building a successful business.

For complete insights from the SLEI 2018 Survey of U.S. Latino Business Owners, scan the code to download the report, or visit www.gsb.stanford.edu/slei

Department of Commerce. “Exporting is Good for Your Bottom Line.” International Trade Administration. https://www.trade.gov/cs/factsheet.asp Kramer, C., Battisto, J., Lieberman, S., Orozco, M., Perez, I., Lee, Nancy. (2018). Latino-Owned Businesses: Shining a Light on National Trends. Federal Reserve Bank of New York, Stanford Latino Entrepreneurship Initiative, and Interise. https://www.gsb.stanford.edu/faculty-research/publications/latino-owned-businesses-shining-light-national-trends 3 Rotter, K. (2018). “The Basics of Business Credit Scores.” U.S. News and World Report. https://creditcards.usnews.com/articles/the-basics-of-business-credit-scores 4 Ibid (3). 1 2

Source: www.gsb.stanford.edu/faculty-research/publications/state-latino-entrepreneurship-2018

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PROFILE

MEET A CHANGEMAKER BY JULIO ESPINOZA

Before joining the Arizona House of Representatives in 2019, Lorenzo Sierra cultivated a long and productive career in the business and economic development worlds. During his nearly 16 years in the Fortune 500 world, he served on various community and business boards. His first foray into leadership was serving as president of the Phoenix chapter of the International Association of Business Communicator (IABC), which at the time was one of the largest business networking groups in the greater Phoenix area. Under his leadership, IABC-Phoenix was named the organization's international chapter of the year. Because of his work with IABC-Phoenix and other community groups, Sierra was named one of the "Most Influential Business Leaders" by the Phoenix Business Journal. Sierra began building his economic development resume with groups such as the Arizona Hispanic Chamber of Commerce (AZHCC) and the City of Phoenix Business and Workforce Development Board (PBWDB). Sierra was a key figure in helping the AZHCC not only survive the recession, but in transforming the AZHCC into one of the preeminent Hispanic chambers in America. The AZHCC now generates millions of dollars in economic impact in Arizona. At the PBWDB, Sierra led efforts to connect area businesses with a qualified workforce.

20 housing starts to nearly 10,000. During his tenure, Avondale also became a destination of choice for retail, manufacturing and casual dining businesses. Some of the biggest wins included King Koil Mattress Co., Copper State Rubber, The Vitamin Shop and Portillo's. In 2018, Avondale was named the Outstanding Economic Development Champion at the Maricopa Association of Government's (MAG) Desert Peak Awards.

In 2014, Sierra was elected to the Avondale City Council. When he joined the council, business developers brought to his attention the difficulty they had working with the city of Avondale.

During his council service, Sierra served on the MAG Economic Development Committee. He also served on the board of the Western Maricopa Coalition (WESTMARC). In Sierraâ&#x20AC;&#x2122;s current position as a representative serving Arizona's 19th legislative district, he continues to focus on economic development issues.

Sierra led efforts to create incentives that increased economic development projects and housing starts. During his four-year term, he saw the city grow from less than DATO S

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US HISPANIC BUYING POWER WILL REACH NEARLY $2 TRILLION BY 2022 U.S. HISPANIC BUYING POWER WILL REACH NEARLY $2 TRILLION BY 2022 IN BILLIONS OF DOLLARS, 1990-2022

1990‒2022

FIGURES IN BILLIONS OF DOLLARS

18,000 16,000

13,084

14,000

10,206

12,000 10,000

6,906

8,000

4,084

6,000 4,000 2,000 0

15,507

1990

1,494

1,015

494

213

2000

2010

1,928

2017

HISPANIC

2022

NON-HISPANIC

Source: Selig Center for Economic Growth, Terry College School of Business, University of Georgia, The Multicultural Economy 2017 www.terry.uga.edu/about/centers-institutes/selig/publications

LATINOS’ MEDIAN WEALTH IS EXPECTED TO CONTINUE TO RISE STEADILY THROUGH 2024 Source: Selig Center for Economic Growth, Terry College of Business, University of Georgia, The Multicultural Economy 2017. www.terry.uga.edu/about/centers-institutes/selig/publications

Between 2013 and 2016, Latino median household wealth has increased by 49.3%

Latinos’ median wealth is expected to continue to rise steadily through 2024

$45,000

$36,118

$40,000 $35,000

$28,645

$30,000

$21,173

$25,000 $20,000 $15,000

$41,100

$13,700

$10,000 $5,000 $2013

2016

2019

2022

2024

Source: Hispanic Wealth Project, 2019 State of Hispanic Wealth report hispanicwealthproject.org/downloads/2019-SHWR-Annual-Report.pdf

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Source: Hispanic Wealth Project, 2019 State of Hispanic Wealth report http://hispanicwealthproject.org/downloads/2019-SHWR-Annual-Report.pdf

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% OF LATINO FAMILIES EARNING MORE THAN $200,000/YEAR

% Of Latino Families Earning More Than $200,000/Year (2011-2017)

4.0% 3.5%

3.8%

3.0% 2.5% 2.0% 1.5%

2.3%

2.1%

1.0% 0.5% 0.0% 2011

2014

2017

Source: Hispanic Wealth Project, 2019 State of Hispanic Wealth report hispanicwealthproject.org/downloads/2019-SHWR-Annual-Report.pdf Source: Hispanic Wealth Project, 2019 State of Hispanic Wealth report http://hispanicwealthproject.org/downloads/2019-SHWR-Annual-Report.pdf

WEALTH GAP DECREASED BETWEEN WHITE HOUSEHOLDS AND HISPANIC HOUSEHOLDS BETWEEN 2013 AND 2016 NON-HISPANIC HOUSEHOLDS HELD $8.30 FOR EVERY DOLLAR OF HISPANIC HOUSEHOLD WEALTH IN 2016

Median Household Wealth Gap

MEDIAN HOUSEHOLD WEALTH GAP $12.00

$10.36

$10.00

$8.30

$8.00 $6.00 $4.00

$1.00

$2.00

$1.00

$0.00 2013

2016

WHITE HOUSEHOLDS

HISPANIC HOUSEHOLDS

Source: Hispanic Wealth Project, State of Hispanic Wealth Report 2019 hispanicwealthproject.org/downloads/2019-SHWR-Annual-Report.pdf

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Source: Hispanic Wealth Project, State of Hispanic Wealth Report 2019 http://hispanicwealthproject.org/downloads/2019-SHWR-Annual-Report.pdf

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HISPANICS ARE EMPLOYED AT A RATE OF 66% COMPARED TO 63% OF THE GENERAL PUBLIC HISPANICS ARE EMPLOYED AT A RATE OF 66% COMPARED TO 63% OF THE GENERAL PUBLIC

EMPLOYMENT RATE

EMPLOYMENT RATE 67.0%

66.1%

66.0% 65.0% 64.0%

62.9%

63.0% 62.0% 61.0% HISPANIC

GENERAL PUBLIC

Source: Hispanic Wealth Project, State of Hispanic Wealth Report 2019 hispanicwealthproject.org/downloads/2019-SHWR-Annual-Report.pdf

HISPANIC UNEMPLOYMENT RATE WAS REDUCED BY 7 PERCENTAGE POINTS BETWEEN 2009 AND 2018 Source: Hispanic Wealth Project, State of Hispanic Wealth Report 2019 http://hispanicwealthproject.org/downloads/2019-SHWR-Annual-Report.pdf

UNEMPLOYMENT RATE DECREASE FROM 2009 TO 2018

Hispanic Unemployment rate was reduced by 7 percentage points between 2009 and 2018

UNEMPLOYMENT RATE DECREASE FROM 2009 TO 2018 14.0%

12.1%

12.0% 10.0% 8.0%

4.7%

6.0% 4.0% 2.0% 0.0% 2009

2018

Source: Hispanic Wealth Project, State of Hispanic Wealth Report 2019 hispanicwealthproject.org/downloads/2019-SHWR-Annual-Report.pdf

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Source: Hispanic Wealth Project, State of Hispanic Wealth Report 2019 http://hispanicwealthproject.org/downloads/2019-SHWR-Annual-Report.pdf

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RATE OF NEW ENTREPRENEURS BY RACE AND ETHNIC GROUP, 1996–2017

BY RACE AND ETHNIC GROUP

RATE OF NEW ENTREPRENEURS (1996–2017)

0.60%

0.56% 0.52%

0.50%

0.46% 0.46%

0.46% 0.46% 0.40%

0.40% 0.33% 0.32% 0.31% 0.31% 0.32% 0.29% 0.30% 0.27% 0.28% 0.29% 0.29% 0.24% 0.28% 0.23% 0.25% 0.23% 0.20% 0.21% 0.21% 0.22% 0.19% 0.18%

0.48%

0.50%

0.40%

0.38% 0.40% 0.37% 0.34% 0.34% 0.34% 0.33% 0.34% 0.33% 0.33% 0.32% 0.30% 0.32% 0.31% 0.31% 0.31% 0.29% 0.30% 0.30% 0.31% 0.28% 0.31% 0.31% 0.31% 0.30% 0.29% 0.28% 0.29% 0.30% 0.29% 0.29% 0.29% 0.29% 0.28% 0.27% 0.26% 0.27% 0.27% 0.28% 0.26% 0.24% 0.23% 0.24% 0.23% 0.22% 0.23% 0.24% 0.22% 0.22% 0.22% 0.23% 0.22% 0.21% 0.21% 0.19%

0.31% 0.30% 0.30%

0.10% 0.00% 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

WHITE

BLACK

HISPANIC

ASIAN

Source: Ewing Marion Kauffman Foundation, Kauffman Indicators of Entrepreneurship, 2017 National Report on Early-Stage Entrepreneurship, February 2019 indicators.kauffman.org/wp-content/uploads/sites/2/2019/02/2017-National-Report-on-Early-Stage-Entrepreneurship-February-20191.pdf Source: Ewing Marion Kauffman Foundation, Kauffman Indicators of Entrepreneurship, 2017 National Report on Early-Stage Entrepreneurship, February 2019 https://indicators.kauffman.org/wp-content/uploads/sites/2/2019/02/2017-National-Report-on-Early-Stage-Entrepreneurship-February-20191.pdf

LATINOS ACCOUNTED FOR NEARLY A QUARTER OF NEW ENTREPRENEURS IN 2017, DESPITE MAKING UP JUST 18 PERCENT OF THE POPULATION Latinos accounted for nearly a quarter of new entrepreneurs in 2017, despite making up just 18 percent of the population. NEW ENTREPRENEURS

20%

U.S. POPULATION

24%

18%

21%

HISPANIC WHITE NON-HISPANIC OTHER NON-HISPANIC

56%

61%

www.nera.com/content/dam/nera/upload/LDC_Prosperity_Final_022819.pdf

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US EXPORTS TO MEXICO BY PRODUCT, 2018

IN THOUSANDS OF DOLLARS

U.S. EXPORTS TO MEXICO BY PRODUCT (2018)

NUMBERS IN MILLIONS OF DOLLARS

7.8 8.6 8.7 8.8 9.1 9.4

INDUSTRIAL MACHINES INDUSTRIAL SUPPLIES PLASTIC MATERIALS ENGINES & ENGINES PARTS FUEL OIL SEMICONDUCTORS

16.1 16.6

COMPUTER ACCESSORIES ELECTRIC APPARATUS

20.3 21.8

PETROLEUM PRODUCTS VEHICLE PARTS 0.0

5.0

10.0

15.0

20.0

25.0

Source: US Census Bureau, Foreign Trade, US Exports to Mexico by 5-digit End-Use Code 2009–2018. www.census.gov/foreign-trade/statistics/product/enduse/exports/c2010.html www.census.gov

ARIZONA'S TOP 10 EXPORT COUNTRIES Source: U.S. Census Bureau, Foreign Trade, U.S. Exports to Mexico by 5-digit End-Use Code 2009 - 2018. https://www.census.gov/foreign-trade/statistics/product/enduse/exports/c2010.html

BY EXPORT VALUE, 2018

ARIZONA’S TOP 10 COUNTRY BY EXPORT VALUE (2018)

IN MILLIONS OF DOLLARS

NUMBERS IN MILLIONS OF DOLLARS 9,000 8,000

7,650

7,000 6,000 5,000 4,000

2,148

3,000 2,000 1,000

1,194 928

753

747

JAPAN

GERMANY

613

583

567

552

FRANCE

SINGAPORE

0 MEXICO

CANADA

CHINA

UNITED KINGDOM

NETHERLANDS THAILAND

Source: US Census Bureau, US Exports by Origin State, Total US Exports (Origin of Movement) from Arizona, Top 25 Countries Based on 2018 Dollar Value census.gov/foreign-trade/statistics/state/data/az.html

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Source: U.S. Census Bureau, U.S. Exports by Origin State, Total U.S. Exports (Origin of Movement) from Arizona, Top 25 Countries Based on 2018 Dollar Value https://census.gov/foreign-trade/statistics/state/data/az.html

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HISPANIC BUYING POWER IN ARIZONA WILL SURPASS $57 BILLION BY 2022 HISPANIC BUYING POWER IN ARIZONA WILL SURPASS $57 BILLION BY 2022 IN MILLIONS OF DOLLARS 1990-2022

1990–2022

FIGURES IN MILLIONS OF DOLLARS 70,000

57,276

60,000

45,081

50,000 40,000

31,182

30,000 20,000 10,000

5,527

14,646

0 1990

2000

2010

2017

2022

Source: Selig Center for Economic Growth, Terry College School of Business, University of Georgia, The Multicultural Economy 2017 www.terry.uga.edu/about/centers-institutes/selig/publications

ARIZONA’S TOP 10 EXPORTS

Source: Selig Center for Economic Growth, Terry College School of Business, University of Georgia, The Multicultural Economy 2017. www.terry.uga.edu/about/centers-institutes/selig/publications ARIZONA’S TOP 10 EXPORTS BY VALUE (2018) IN MILLIONS OF DOLLARS

BY VALUE, 2018

NUMBERS IN THOUSANDS OF DOLLARS ELECTRIC CONTROLS

232

PLUGS & SOCKETS SEMICONDUCTOR DEVICES ELECTRICAL CIRCUITS MACH FOR RECP/CONVR/TRANS/R BOMB MINES OF AMMUNTION

411 452 498 501 627

934 936 1,022

PROCESSORS AND CONTROLLERS ELECTRONIC INTEGRATED CIRCUITS COPPER ORES AND CONCENTRATES AIRCRAFT, ENGINES AND PARTS

Source: US Census Bureau, US Exports by Origin State, Total US Exports (Origin of Movement) from Arizona, Top 25 6-digit HS Commodities Based on 2018 Dollar Value census.gov/foreign-trade/statistics/state/data/az.html Source: U.S. Census Bureau, U.S. Exports by Origin State, Total U.S. Exports (Origin of Movement) from Arizona, Top 25 6-digit HS Commodities Based on 2018 Dollar Value https://census.gov/foreign-trade/statistics/state/data/az.html

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2,511

ECONOMIC OPPORTUNITY

EXCERPT

The Growing Market Investors Are Missing

The trillion-dollar case for investing in female and multicultural entrepreneurs Women and people of color have long faced barriers starting their own businesses and raising capital to fund them. Some barriers have been structural, others cultural, but all have been costly — and often in ways we’ll never be able to quantify. We can only imagine what businesses might have taken off, what products consumers might have enjoyed, and what innovations and returns might have been realized had women and people of color enjoyed equal access to capital and opportunity. Several years ago, at Morgan Stanley, we came to a view that the marketplace was missing the opportunity to find and finance businesses run by people of color and women. Our instinct told us there was a funding gap in the marketplace. We launched the Multicultural Innovation Lab to learn more about this gap and help close it. The Multicultural Innovation Lab leverages our own networks to find these innovators, advise them on their business plans and connect them to potential investors. We’ve now been through two cohorts of Lab participants, and the experience has validated our belief that there’s a marketplace inefficiency here that needs to be addressed. To dig deeper and examine why this funding gap exists, we have sponsored the research in this report. The findings from this survey of the investing community give us further confidence that we and other investors should be challenging ourselves not only to identify great business and product ideas by diverse teams, but also to propel them. There have been plenty of reports on the obstacles these entrepreneurs face. We decided to flip that question on its head, and ask why aren’t investors seeing these opportunities? And what we find is a gap in investors’ perceptions versus reality, in terms of how much they invest in women and multicultural-led businesses, and also in how they evaluate these businesses in their investment decision-making process.

By illuminating that gap, we aim to open investors’ eyes to the opportunities they are missing. We hope that by identifying this blind spot, this report galvanizes investors to take concrete steps to expand their lens by identifying and investigating more opportunities to invest in women and multicultural-led businesses and realize strong returns. Women and multicultural entrepreneurs abound today, in every sector of the economy, representing opportunity for investors willing to find and fund them. Whether one looks at economic returns or demographic trends, the data points in a similar direction: There is a compelling, numbers-driven case for investing in businesses run by people of color and women, and doing so not only creates returns for investors, but advances the next generation of leading companies and emerging industries, while creating jobs and economic growth. No single initiative or investor will solve this imbalance in access to capital. It will take a concerted effort by a broad range of investors. The effort is worth it — for entrepreneurs and investors — as well as for their consumers and communities. Sincerely, James Gorman, Chairman & CEO

Source: www.morganstanley.com/pub/content/dam/msdotcom/mcil/growing-market-investors-are-missing.pdf

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ECONOMIC OPPORTUNITY The Growing Market Investors Are Missing

Executive Summary This report reveals a trillion-dollar marketplace inefficiency: The funding gap facing businesses owned by women and people of color in the United States. Morgan Stanley wanted to understand why this inefficiency persists today, so we went directly to the gatekeepers of capital to learn their perspectives, and in the process, uncovered an important driver: Investors don’t see the imbalance.

Our survey showed a clear disconnect between how investors perceive their investments in businesses owned by women and people of color, and how much they actually invest.

Nearly eight in ten investors say that multicultural and female entrepreneurs receive the right amount, or more, of capital than their business models deserve, yet these same investors dramatically underinvest in this population. Women-Owned Businesses Receive ...

Minority-Owned Businesses Receive ...

77% 58%

75% 56%

21%

14%

More Capital Than They Deserve

20%

10%

More Capital Than They Deserve

About the Right Less Capital Than They Amount of Capital Deserve Investors

Bank Loan Officers

Investors reported a substantial funding gap in their own investments. The median investment by equity investors in business opportunities is nearly $1 million. Yet, for women and minority-owned businesses (WMBEs), median investments are only $213,000 and $185,000, respectively. These reported investment amounts do not explicitly control for the difference in the size of the business, but this gap reflects findings observed by other studies — that WMBEs do not raise as much as their counterparts even when controlling for firm characteristics.

24%

13%

12%

About the Right Less Capital Than They Amount of Capital Deserve

Investors

Bank Loan Officers

The bottom line: Investors report that WMBEs receive a fraction of the capital, yet most believe that the funding landscape today is balanced. Only when investors see their missed opportunities will these investment flows change.

M o r g a n S t a n l e y | 2018

Source: www.morganstanley.com/pub/content/dam/msdotcom/mcil/growing-market-investors-are-missing.pdf

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ECONOMIC OPPORTUNITY The Growing Market Investors Are Missing

Why Do Investor Perceptions Not Match Their Actual Behavior? Women and multicultural entrepreneurs have trouble making it in the door. If investors don’t see women and multicultural business owners, then they aren’t even aware of the opportunities. Our research found that investors are much less likely to be exposed to WMBEs than to male and non-minority businesses. Specifically, investors are nearly three times more likely to review male-led business opportunities “very frequently,” even though male-led businesses are only 1.5 times as common as women-owned

businesses.1 Similarly, investors are twice as likely to review non-minority businesses than minority businesses. Encouragingly, investors report moving forward with two in five of the opportunities they evaluate, regardless of the demographics of the business owners. It is not a matter of getting turned down by investors, but rather making it in the door in the first place.

% of Investors Personally Reviewing Business Opportunities "Very Frequently" in Past 12 Months

46% 36%

18%

17%

Men-Owned

Women-Owned

Non-Minority-Owned

Minority-Owned

Investors, especially white and male investors, aren’t working to increase the diversity of candidates they consider. WMBEs are not a criterion that investors prioritize when looking at opportunities. Among the investors we polled, nearly 40% of men say that investing in women-owned businesses is

not a priority at all, compared to only 7% of female investors. Similarly, 31% of white investors say they do not prioritize investing in minority-owned businesses.

% of Investors Who Say Women-Owned Businesses Are NOT a Priority

% of Investors Who Say Minority-Owned Businesses Are NOT a Priority

38% 31% 23% 7% Male Investors

White Investors

Female Investors

Minority Investors

1. Survey of Business Owners and Self-Employed Persons (2012). United States Census Bureau. https://www.census.gov/programs-surveys/sbo.html

M o r g a n S t a n l e y | 2018

Source: www.morganstanley.com/pub/content/dam/msdotcom/mcil/growing-market-investors-are-missing.pdf

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FINANCIAL SERVICES

AMONG HISPANIC A18+ IN THE PHOENIX MARKET

864K

PHOENIX HISPANICS BANK WITH A FINANCIAL INSTITUTION

RANKED BY % OF HISPANICS WHO USE EACH INSTITUTION (PRIMARY BANK)

OF THOSE HISPANICS BANK WITH A CREDIT UNION

123K

HISPANICS USE ONLINE BANKING

349K 521K

TOP FINANCIAL INSTITUTIONS AMONG HISPANICS IN PHOENIX

OR 49% OF HISPANICS USE A CREDIT CARD

Wells Fargo

22.4%

Chase

21.3%

Bank of America

13.8%

Desert Schools Federal Credit Union

4.0%

Arizona Federal Credit Union

2.2%

US Bank

1.8%

MidFirst Bank

1.8%

Credit Union West

0.6%

FirstBank

0.5%

Navy Federal Credit Union

0.3%

AmTrust

0.2% COURTESY OF

Source: Scarborough Hispanic Study, 2018 Release 2, Phoenix DMA, Adults 18+. Plan to purchase vehicle includes any new/lease/used vehicle in the next year. Expand family includes getting married or birth of child in the next year.

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FINANCIAL PRODUCTS USED BY HISPANICS IN PHOENIX RANKED BY % OF HISPANICS WHO USE EACH PRODUCT CHECKING ACCOUNT SAVINGS ACCOUNT MOBILE BANKING HOME MORTGAGE AUTO LOAN MONEY MARKET ACCOUNT STUDENT LOAN PERSONAL LOAN HOME EQUITY LOAN CERTIFICATES OF DEPOSIT

9.4% 7.3% 7.0% 3.9% 2.9%

25.8% 22.3% 18.8%

60.4%

74.1%

COURTESY OF

FUTURE LIFE EVENTS AMONG HISPANICS IN PHOENIX INDICATE A NEED FOR FINANCIAL PRODUCTS

95K PLAN TO BUY A HOUSE OR

310K PLAN TO PURCHASE A

VEHICLE IN THE NEXT YEAR

CONDO IN THE NEXT YEAR

114K PLAN TO EXPAND THEIR

20K PLAN TO REFINANCE THEIR

FAMILY IN THE NEXT YEAR

HOME IN THE NEXT YEAR

COURTESY OF

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FINANCIAL SERVICES

AMONG HISPANIC A18+ IN THE TUCSON MARKET

265K

TUCSON HISPANICS BANK WITH A FINANCIAL INSTITUTION

RANKED BY % OF HISPANICS WHO USE EACH INSTITUTION (PRIMARY BANK)

OF THOSE HISPANICS BANK WITH A CREDIT UNION

65K

HISPANICS USE ONLINE BANKING

115K 149K

TOP FINANCIAL INSTITUTIONS AMONG HISPANICS IN TUCSON

OR 47% OF HISPANIC USE A CREDIT CARD

Wells Fargo

28.8%

Chase

15.7%

Bank of America

13.9%

Pima Federal Credit Union

5.1%

Vantage West Credit Union

4.4%

Tucson Federal Credit Union

3.7%

BBVA Compass

1.4%

National Bank of Arizona

1.4%

Hughes Federal Credit Union

1.3%

Pyramid Federal Credit Union

0.7%

US Bank

0.6% COURTESY OF

Source: Scarborough 2018 Release 2 Tucson DMA, Adults 18+ . Plan to purchase vehicle includes any new/lease/used vehicle in the next year. Expand family includes getting married or birth of child in the next year.

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FINANCIAL PRODUCTS USED BY HISPANICS IN TUCSON RANKED BY % OF HISPANICS WHO USE EACH PRODUCT CHECKING ACCOUNT SAVINGS ACCOUNT

32.0% 29.5% 25.7%

MOBILE BANKING AUTO LOAN HOME MORTGAGE PERSONAL LOAN STUDENT LOAN MONEY MARKET ACCOUNT REFINANCED MORTGAGE HOME EQUITY LOAN

9.5% 8.6% 7.7% 3.5% 2.5%

63.6%

79.5%

COURTESY OF

FUTURE LIFE EVENTS AMONG HISPANICS IN PHOENIX INDICATE A NEED FOR FINANCIAL PRODUCTS

18K PLAN TO BUY A HOUSE OR

68K PLAN TO PURCHASE A

VEHICLE IN THE NEXT YEAR

CONDO IN THE NEXT YEAR

27K PLAN TO EXPAND THEIR

7K PLAN TO REFINANCE THEIR

FAMILY IN THE NEXT YEAR

HOME IN THE NEXT YEAR

COURTESY OF

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ECONOMIC OPPORTUNITY

The Hispanic Small Business Report Hispanic Businesses Drive Growth In The New Economy

ANNUAL REPORT 2019

Hispanics have always been vital assets to the U.S. economy and contribute greatly to the nation’s total economic output and tax revenue. Over the years, we have seen the Hispanic population explode, and they’re shattering old stereotypes as they grow. As the Hispanic American population increases, Hispanic entrepreneurs are becoming one of the key growth engines for our economy. In fact, the number of Hispanic-owned businesses is growing at more than twice the rate of non-Hispanic business.

Hispanic-owned companies represent 4.65 million of the 33 million total U.S. businesses.

Today, Hispanic-owned companies represent 4.65 million businesses, or 14% of the 33 million total U.S. businesses. In this report, we’ll give you an in-depth look at Hispanic-owned small businesses – where they are located, who owns them, and what and how they like to buy. Continue reading for insight on how to sell to this fast-growing business segment. The Hispanic Small Business Report — ©2019 Claritas, LLC. Source: www.claritas.com/hispanic-small-business-report

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EXCERPT

Foreword The United States Hispanic Chamber of Commerce (USHCC) is the country’s largest Hispanic business organization, advocating on behalf of 4.65 million Hispanic-owned businesses through our network of more than 200 chambers as well as over 260 major corporate partners nationwide. Once again, the USHCC is proud to partner with Claritas, one of the nation’s leading business intelligence firms, to launch this installment of our Hispanic Business and Entrepreneurs report. The contributions made by Hispanic-owned firms are evident in the American economy and this annual study is paramount in presenting the impact Hispanic enterprises have on all aspects of our nation’s economic well-being, including household earnings and purchasing power. In this report, Claritas has provided updated, unbiased data that highlights the expanding influence of America’s Hispanic business community. The findings presented here serve as an accurate source of information for policymakers, corporate executives, the media, and researchers who seek a complete and insightful understanding of the Hispanic market and its thriving entrepreneurial segment. Staying informed and up-to-date on the development and progress of the Hispanic business community is a key focal point of our mission and we are thrilled to share these findings with our members and the community at-large. The significance of this study cannot be overstated. The insights presented here showcase the expansion of this vibrant entrepreneurial sector of the American economy.

Ramiro Cavazos

President & CEO U.S. Hispanic Chamber of Commerce

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EXCERPT

Executive Summary Hispanic businesses have become a strategic growth opportunity for the U.S. economy. Hispanics are younger, better-educated and more entrepreneurial than many might expect. In fact, we see compelling evidence that Hispanic entrepreneurs are driving job creation and new business formation for the entire country. This is why Claritas produces this annual report – to provide insight into the growth, influence and preferences of this increasingly important business segment. Businesses owned and managed by Hispanic professionals are increasingly likely to employ American workers of all backgrounds and contribute progressively more to the tax revenue of local, state and federal government entities – enabling our economy to stay strong. Furthermore, the well-being of Hispanic businesses is in the interest of all Americans and others who depend on the U.S. economy. That is, as the non-Hispanic white population ages, retires and depends on social security, pensions and Medicare, Hispanic entrepreneurs will begin to bear more of the burden to propel the economy forward. The Claritas Small Business Behavior Track survey provides many insights on the characteristics of Hispanic-owned small businesses that set them apart from other small businesses in the U.S. market. For instance, Hispanic businesses are growing at more than twice the rate of all U.S. firms, as Hispanic households and businesses spread throughout the nation. Hispanic small business owners are disproportionately well-represented in the younger age groups compared to the general Hispanic population and in contrast with non-Hispanic small business owners. Hispanic-owned small businesses are also ahead of the curve for online sales – more than 36% make most or all of their revenue online, compared to less than 18% of non-Hispanic owned businesses. Meanwhile, Hispanic-owned businesses exhibit more varying buying preferences than their non-Hispanic counterparts, as you’ll discover in the pages to follow. We hope you find the insights in this report to be valuable in promoting your products and services to the fast-growing Hispanic-owned small business market.

Ron Cohen

VP, Product Strategy Claritas

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ECONOMIC OPPORTUNITY Hispanic-Owned Businesses Growing Twice as Fast as Other U.S. Firms Today, more than 64 million Hispanics live in the United States. Hispanics have been the second fastest-growing population segment since 2000, showing 83% growth from 2000-2019, expanding from over 35 million to over 64 million individuals. By 2024, more than 72 million Hispanics will live in the United States.

Number Of Hispanic-Owned Business In The U.S.

Hispanic-owned businesses play an increasingly important role in our economy. Between 2012 and 2018, the number of U.S. Hispanic-owned businesses increased 40.2%, compared to 18.8% for all U.S. businesses.

2002 1.57 Million

Claritas estimates that at the end of 2018, there were 33,044,302 total businesses in the United States. Of those, 4,657,771 were Hispanic-owned businesses, representing more than 14% of the total – up from around 12% in 2012.

2007 2.26 Million

Between 2012 and 2018, the number of U.S. Hispanic-owned firms Census 2012 Claritas increased 40.2%,Economic compared to+ an 18.8% increase for all other firms

2012 3.32 Million

2018 4.65 Million

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ECONOMIC OPPORTUNITY

Do You Sell to Businesses in Texas, Oklahoma, Louisiana or Arkansas? Hispanic-owned businesses make up 25% of all businesses in that region – and are growing fast! In 2018, out of nine Census Divisions, the South Atlantic Division had both the most businesses as well as the most Hispanic-owned business (over 7 million and roughly 1.25 million, respectively). The East South Central Division was among the fastest-growing regions for Hispanic-owned businesses, which are estimated to have grown by 58.8% from 2012 to 2018 – more than triple the rate of other businesses – followed by the South Atlantic and West North Central Divisions, growing 55.9% and 45.3%, respectively. The West South Central Census Division – which includes Texas, Oklahoma, Louisiana and Arkansas – is estimated to have the largest percentage of Hispanic-owned businesses. Hispanic-owned firms comprise approximately one quarter of all firms within that division, representing more than 1 million firms. ECONOMIC CENSUS 2012 Census Division Number

Census Division Name

# of Firms

CLARITAS 2018 PROJECTION 2012-2018 % Change

# of Hispanic Owned Firms

# of Firms

# of Hispanic Owned Firms

All Firms

Hispanic Owned Firms

Percent Percent Hispanic Hispanic Firms Firms 2012 2018 4.8% 5.8%

New England

1,376,035

66,234

1,569,317

90,314

14.0%

36.4%

Middle Atlantic

3,776,529

396,658

4,316,343

525,671

14.3%

32.5%

10.5%

East North Central

3,785,958

151,295

4,286,182

201,526

13.2%

33.2%

4.0%

4.7%

West North Central

1,793,012

40,145

2,062,498

58,326

15.0%

45.3%

2.2%

2.8%

South Atlantic

5,640,169

799,114

7,014,833

1,246,190

24.4%

55.9%

14.2%

17.8%

East South Central

1,491,607

29,161

1,729,596

46,319

16.0%

58.8%

2.0%

2.7%

West South Central

3,330,227

727,590

4,040,534

1,000,585

21.3%

37.5%

21.8%

24.8%

Mountain

1,998,705

245,752

2,469,485

335,937

23.6%

36.7%

12.3%

13.6%

Pacific

4,615,762

866,305

5,555,514

1,152,903

20.4%

33.1%

18.8%

20.8%

27,808,004

3,322,254

4,657,771

18.8%

40.2%

11.9%

14.1%

U.S. Total Firms

33,044,302

12.2%

Sources: U.S. Census Bureau Economic Census 2012, Claritas 2018

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EXCERPT

ECONOMIC OPPORTUNITY Looking for B2B Customers with Lifetime Value? Consider Hispanic-Owned Businesses Over 70% of Hispanic small business owners are under the age of 45. Using our proprietary research from the Claritas Small Business Behavior Track survey, which focuses on companies with 50 or fewer employees, we found that Hispanic small business owners were relatively young. More than 25% of Hispanic small business owners are under 30 years of age, compared to 10% of non-Hispanic small business owners. More than 70% of Hispanic small business owners were between ages 18 and 44, compared to less than 40% for small businesses owned by nonHispanics.

In part, the age profiles shown below are a reflection of the demographics of the U.S. population – Hispanics are younger on average than the general population. But these profiles are also a reflection of the entrepreneurial sprit of the Hispanic population. As the chart below illustrates, Hispanics under 45 are more likely to start a business than non-Hispanics under the age of 45.

Age of Business Owner 5.0 4.5

% of Businesses

4.0

AGE OF BUSINESS OWNER

% of Adults

% of Business Owners

Total Pop Age 18 - 44

47.9%

39.7%

Hispanic Pop Age 18 - 44

65.9%

70.7%

3.5

Non-Hispanic Businesses

3.0

Hispanic Businesses

2.5 2.0 1.5 1.0 0.5 0.0

Age

75+

Source: Claritas Small Business Behavior Track 2018, AMDS 2019

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EXCERPT

Bank of America Business Advantage

2019 Hispanic Small Business Owner Spotlight

Bullish economic outlook

Growth indicators on the rise

Overview Hispanic small business owners are confident about their 2019 business outlook, with strong majorities planning for increased revenue, growth and expansion, according to our third-annual Hispanic Small Business Owner Spotlight. This yearâ&#x20AC;&#x2122;s Spotlight finds that Hispanic entrepreneurs are significantly more optimistic than their nonHispanic counterparts when it comes to both their business and economic outlooks. Similarly, Hispanic business owners report greater confidence in the direction of the national economy, as well as their local economies. These high optimism levels persist despite lingering economic concerns and new operational challenges. Contrasting with their overarching confidence, Hispanic entrepreneurs are more concerned about many economic issues compared to their non-Hispanic peers.

Intensified competition for talent

Additionally, the ultra-competitive job market has created a challenging environment for Hispanic entrepreneurs looking to attract and retain talent. Hispanic business owners are much more likely to have had employees leave over the last year compared to their non-Hispanic peers. As a result, they are also more likely to adjust their hiring strategies to increase their chances of retaining and landing top talent. Despite these obstacles, many Hispanic entrepreneurs report that their business has grown beyond their original expectations and identify family, community and employees as their primary sources of motivation and success. With an eye toward future generations, many hope to pass their business on to their children.

Hiring and staffing strategies

Methodology GfK Social and Strategic Research conducted the Bank of America Hispanic Business Owner Spotlight survey between August 30th and October 16th, 2018 using a pre-recruited online sample of Hispanic and Non-Hispanic small business owners. GfK contacted a national sample of 1,067 small business owners in the United States with annual revenue between $100,000 and $4,999,999 and employing between 2 and 99 employees, as well as 303 interviews among Hispanic small business owners. The final results were weighted to national benchmark standards for size, revenue, and region, and, for the Hispanic augment, whether the respondents were primarily English-speaking or Spanish-speaking.

Reflections and business motivators

Source: newsroom.bankofamerica.com/system/files/2019_Hispanic_Small_Business_Owner_Spotlight.pdf

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EXCERPT

ECONOMIC OPPORTUNITY Bank of America Business Advantage

Bullish economic outlook Hispanic small business owners are optimistic about the future, with stronger confidence in the economy than their non-Hispanic peers.

55%

30%

46%

59%

60% 48%

36%

48%

54%

67%

62%

The national economy will improve over the next 12 months

68%

My local economy will improve over the next 12 months

2017

2018

2019

2017

2018

2019

Hispanic business owners

Non-Hispanic business owners

Contrasting with their overarching confidence, Hispanic entrepreneurs are more concerned about economic issues compared to their non-Hispanic peers. Economic concerns for the year ahead Hispanic business owners Health care costs

Non-Hispanic business owners

70%

Commodities prices Trade tariffs and policy

63%

61%

41%

60%

42%

Strength of the U.S. dollar

59%

Consumer spending

59%

Corporate tax rates

58%

Interest rates

57%

Stock market

42% 43% 36% 44%

50%

Minimum wage increase

46%

Credit availability

45%

42% 31% 29%

Source: newsroom.bankofamerica.com/system/files/2019_Hispanic_Small_Business_Owner_Spotlight.pdf

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EXCERPT

ECONOMIC OPPORTUNITY Bank of America Business Advantage

Growth indicators on the rise In line with their economic optimism, Hispanic entrepreneurs anticipate a year of robust expansion and growth, expressing a consistently brighter business outlook than their non-Hispanic peers.

Over the next 12 months business owners:

2018

2019

2017

87%

Plan to expand

67%

2019

2017

2018

14%

28%

26% 8%

35%

51%

2018

26%

16%

37%

54% 24%

2017

Intend to apply for a loan

74%

Plan to hire

57%

71% 50%

51%

71%

Expect revenue to increase

2019

Hispanic business owners

2019 Non-Hispanic business owners

Most Hispanic business owners plan to expand over the next five years

79%

Hispanic business owners

55%

Non-Hispanic business owners

Source: newsroom.bankofamerica.com/system/files/2019_Hispanic_Small_Business_Owner_Spotlight.pdf

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ECONOMIC OPPORTUNITY Bank of America Business Advantage

Intensified competition for talent As Hispanic business owners look to augment growth plans by hiring, today’s ultra-competitive job market has created an especially difficult environment to attract and retain talent. A look back at retention Hispanic entrepreneurs are much more likely to have had employees leave over the last year, which may in part explain the significant spike in hiring plans. Over the last year I’ve… Had at least one employee departure

Lost at least 10% of my workforce

45%

16%

24%

11%

Hispanic business owners

Non-Hispanic business owners

Hispanic business owners who sought to hire over the last 12 months report that their hiring process has become a time-consuming task. I believe the tightening labor market had a direct impact on my ability to hire 58% 49% It takes more time to fill a position than a year ago 27% 25% It takes me three months or more to fill a position 45% 40% I spend more than 10 hours hiring an employee 58% 45% Hispanic business owners

Non-Hispanic business owners

Source: newsroom.bankofamerica.com/system/files/2019_Hispanic_Small_Business_Owner_Spotlight.pdf

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ECONOMIC OPPORTUNITY Bank of America Business Advantage

Hiring and staffing strategies Hispanic entrepreneurs are modifying their approach to better compete for talent. I offer at least one benefit or perk to potential job candidates

I offer the following benefits or perks to attract job candidates...

90%

55% Flexible hours

82%

36%

Flexible work location

32%

Hispanic business owners

30%

Discretionary bonuses

Non-Hispanic business owners

Health care benefits

35%

Professional development

21%

Retirement benefits

Seventy percent of Hispanic entrepreneurs have adjusted their hiring strategies compared to just 55 percent of non-Hispanic business owners. Top adjustments to hiring strategies: Turning to social media to attract talent

32% vs 23% Offering higher salaries

26% vs 17% Shifting to a more flexible culture

27% vs 25% Hispanic business owners

Non-Hispanic business owners

Source: newsroom.bankofamerica.com/system/files/2019_Hispanic_Small_Business_Owner_Spotlight.pdf

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ECONOMIC OPPORTUNITY Bank of America Business Advantage

Reflections and business motivators More Hispanic entrepreneurs say their business has grown beyond what they originally envisioned compared to non-Hispanic business owners. Many credit employees, family and community as their primary sources of support and motivation in that success. My business has grown beyond what I originally envisioned:

86%

69%

86%

91%

I am confident I can achieve my business goals because of my...

25 Employees Hispanic business owners

Community

Non-Hispanic business owners

More Hispanic business owners plan to pass their business on to their children

38%

Hispanic business owners

23%

Non-Hispanic business owners

Gender spotlight Regardless of gender, Hispanic entrepreneurs say a desire to be their own boss was one of the top motivators for starting their business. However, there are differences in secondary motivators among men and women. My top motivator for opening a business wasâ&#x20AC;Ś

37% Desire to be my own boss

14%

Need for a flexible schedule

12%

Lack of opportunities

29% Desire to be my own boss Female Hispanic business owners

19%

Passion for my industry

16%

Financial security

Male Hispanic business owners

Source: newsroom.bankofamerica.com/system/files/2019_Hispanic_Small_Business_Owner_Spotlight.pdf

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T H E S T AT E O F A R I Z O N Aâ&#x20AC;&#x2122; S H I S P A N I C M A R K E T

Cindy Banton CEO of Avid Consulting BSBA, MAOM, DM/IST Alumni 2014

KNOWLEDGE IS POWER. When you go back to school, you’re not only gaining relevant career skills, you’re building the conﬁdence you need to go after the future you want.

Know more. Do more. phoenix.edu

EDUCATIONAL OPPORTUNITY

CHAPTER 3 EDUCATIONAL OPPORTUNITY EXCERPT: EDUCATION FAIRNESS AND LATINO STUDENT SUCCESS IN ARIZONA 78

• Less Than One in Five 11th Grade Latinos and Blacks Passed the English Language Arts (ELA) Assessment • Less Than Half of 3rd Grade Latinos Passed the Arizona Mathematics Assessment • 75% of Latino High School Students in Arizona Graduated • Arizona’s Education Goals for All Students Through 2030 • Continuing Education: Hispanic A18+ in the Phoenix Market • Education Success Increases in Latino Community (Phoenix) • Continuing Education: Hispanic A18+ in the Tucson Market • Education Success Increases in Latino Community (Tucson)

This March 2019 White Paper from UnidosUS takes a close look at Arizona’s Every Student Succeeds Act (ESSA) program and offers recommendations for improvement.

PROFILE: CONNECTING TO THE COMMUNITY 80 BY DR. FRANCISCO LARA-VALENCIA

Yelena Stanisic has a strong connection to Arizona’s Latino community, in part because of her internship with the Arizona Hispanic Chamber of Commerce.

PROFILE: CREATING THE LIFE SHE WANTS

SUBMI T T ED BY G AT E WAY C OMMUNI T Y C OLLEGE

Frida is a DACA student whose journey has been a difficult one, but she is on her way to career success thanks to her hard work and determination.

CHARTS

PROFILE: EDUCATION TRANSFORMS LIVES 92 BY CYNTHIA GAT TORNO

82–91

A Stepping Stone Foundation is helping both parents and kids increase their literacy.

• By 2026, the Share of Hispanic Students Enrolled in U.S. Public Schools Is Expected to be Almost 30% • From 2000–2016, Hispanic High School Completion Rate Increased 18 Percentage Points • Latino Share of College Enrollment Has Nearly Caught Up to Latino Share of College-Age Population • Rates of Postsecondary Education • Educational Attainment and Wages Based on Race/ Ethnicity and Gender • Majority of P–12 Students in Arizona Have Been From Minority Groups Since 2008 • Arizona Spending Per Pupil Lags Behind the National Level • There Is a Significant Achievement Gap Between Latinos and Whites at All Grade Levels

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PROFILE: PHOENIX CODING ACADEMY

BY RICHARD FRANCO

This specialty school in the Phoenix Union High School District trains the next generation of tech creators.

EXCERPT: IMPACT REPORT– ALGEBRA FOR ALL

EXCERPT: WISCONSIN HOPE LAB

EXCERPT: STATE OF ATTAINMENT REPORT 2019

101

The Valley of the Sun United Way is helping middle and high school students improve their math skills.

T H E S T AT E O F A R I Z O N A’ S H I S P A N I C M A R K E T

EDUCATIONAL OPPORTUNITY

EXCERPT W H I T E PA P E R Ma rch 2019

Educational Fairness and Latino Student Success in Arizona Introduction Latino* students are the fastest-growing segment of the U.S. public school population and make up one in four public school students.1 U.S. public schools also serve nearly five million English Learners (ELs) nationwide.2 The Latino student population will only continue to grow. The U.S. Department of Education predicts that by 2027 Latino students will comprise nearly 30% of the student population.3 Unfortunately, significant achievement gaps persist between Latino students and their peers, and that gap is even more pronounced for ELs. On the most recent National Assessment of Educational Progress (NAEP)† in 2017, only 23% of Latino fourth graders scored proficient or above in reading, as compared to 47% of their White peers.4 In eighth grade reading, that number was only 5% for ELs, compared to 38% for non-EL students.5 The same gaps exist in mathematics where only 20% of Latino eighth graders scored proficient or above, as compared to 44% of their White peers. For ELs, that number drops down to only 6%.6 While there are bright spots—the Latino high school graduation7 and college-going rates8 have both hit historic highs—there is still much work to be done. As the Latino student population continues to grow, it is imperative that we are committed as a nation to raising the academic achievement for Latino and EL students. It is not only the right thing to do, the U.S. economy depends on it.

* The terms “Hispanic” and “Latino” are used interchangeably by the U.S. Census Bureau and throughout this document to refer to persons of Mexican, Puerto Rican, Cuban, Central American, Dominican, Spanish, and other Hispanic descent; they may be of any race. † National Assessment of Educational Progress (NAEP) is the largest nationally representative and continuing assessment by various subject areas. The Congressionally mandated project is administered by the National Center for Education Statistics (NCES) within the U.S. Department of Education and the Institute of Education Sciences (IES). NAEP is given to a representative sample of students across the country. Results are reported for groups of students with similar characteristics (e.g., gender, race and ethnicity, school location), https://nces.ed.gov/nationsreportcard/about/ (accessed November 2018).

Source: publications.unidosus.org/handle/123456789/1905

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EXCERPT

Educational Fairness and Latino Student Success in Arizona

In an attempt to revamp accountability in public education and to continue towards the goal of closing achievement gaps, Congress passed the bipartisan Every Student Succeeds Act (ESSA) that was signed into law in December of 2015. ESSA is the national education law passed to replace No Child Left Behind (NCLB). ESSA maintained many of the key civil rights protections, such as standardsbased accountability and the reporting of data by student subgroups, while simultaneously providing states and districts with a great deal of flexibility and responsibility. ESSA’s goal is to ensure equal opportunity for all students and fully prepare them for success in college and career. However, states now hold the responsibility to design an accountability system that meaningfully holds schools

accountable for the performance of all students, including Latino and EL students. On September 6, 2017, Arizona’s ESSA plan was approved by the U.S. Department of Education.9 With the potential to impact nearly 700,000 Latino students and 100,000 ELs10 enrolled in Arizona’s public schools, Arizona must have an accountability system that prioritizes and includes the performance of all students. This report provides an overview of key provisions in ESSA, discusses how Arizona’s ESSA plan addresses accountability for Latino students and ELs, and provides recommendations to Arizona’s accountability system to better ensure that Latino and EL students in Arizona are receiving a high-quality education that prepares them for both college and career.

A Look at the Achievement Gap in Arizona • In 2017, Latino students had an average score that was 27 points lower than that for White students on the NAEP eighth grade math assessment.11 • On NAEP’s fourth grade reading assessment, only 18% of Latino students scored proficient as compared to 46% of their White peers.12 • On Arizona’s own AzMERIT state assessment,* these gaps remain. For the 2017-2018 school year, only 27% of Latino students passed the eighth grade English Language Arts (ELA) assessment, as compared to 53% of their White peers. That number drops to only 4% for ELs.13 For more data on student achievement in Arizona, please see Appendix A.

* AzMERIT is Arizona’s statewide achievement assessment for ELA and Mathematics. The test is administered each spring to Arizona students in grades three through high school. In high school students take AzMERIT End-of-Course (EOC) tests in ELA and Mathematics that test their proficiency in these subjects.

2 | UNIDOS US Source: publications.unidosus.org/handle/123456789/1905

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EDUCATIONAL OPPORTUNITY

PROFILE

CONNECTING TO THE COMMUNITY BY DR. FRANCISCO LARA-VALENCIA When Yelena Stanisic visited the Arizona Hispanic Chamber of Commerce (AZHCC) for the first time, she felt welcomed into open arms. “It is genuinely like family there, Stanisic says. “Everyone was so welcoming and warm and they took me in as if I were their own.” Born and raised in Phoenix, Stanisic’s decision to intern at AZHCC helped her realize not only the significant impact Latinos have on Arizona’s economy, but also the strong connection they have with their culture and the community.

TAKING ON THE WORLD As a child of immigrant parents from Serbia, Stanisic grew up with Serbian as her first language. English came with grade school and Spanish was a gift she received from Ms. Tania, her Colombian high school teacher. That gift sparked a passion for the culture and people of Latin America that has led her to earn a scholarship to travel to Peru and work hard to bring the Pulsera Project to her school.

‘AZHCC HELPED ME MAKE A STRONGER CONNECTION WITH THE LATINO COMMUNITY AND TAUGHT ME VALUABLE LESSONS FOR MY FUTURE, AS A STUDENT AND AS AN INDIVIDUAL.’

As the Spanish Honors Society President of the Class of 2018 at BASIS Scottsdale High School, she successfully collected muchneeded money to support community projects in Nicaragua. Above all, though, she all helped other students become aware of social justice issues in Central America. As a current sophomore at ASU’s Barrett Honors College, Yelena is continuing to cultivate her passion for multiculturalism and social development by pursuing a double major in Global Politics and Spanish.

advantage as a student doing research. I also learned how to work in diverse professional settings and work with other people by going to networking events with the AZHCC and communicating with people professionally. Here at the W.P. Carey School of Business, learning to communicate and collaborate with other people is so important. Having that experience under my belt makes me a stronger student and I am forever grateful for that.”

REWARDING WORK As a DATOS intern working 15–20 hours a week, Stanisic researched the demographics and consumption patterns of Latinos in Arizona, studied small and large Latino businesses and helped turn complex data into useful information. She gained new knowledge and skills while at AZHCC in 2018 and recognizes that her internship will have a very positive impact on her education at ASU and her future professional endeavors.

Even though the work was intense and finding solid data sources for DATOS was always a challenging task, Stanisic feels that her experience at AZHCC was not only rewarding, but life changing. “I would go back in a second if I could,” she says, ”but right now I am a busy student at ASU and am extremely excited about my studies and where they will take me in the future.”

“Working on DATOS introduced me to all these different databases and networks,” Stanisic says, “and now at ASU I can use that to my

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PROFILE

CREATING THE LIFE SHE WANTS! ¡CREANDO LA VIDA QUE ELLA QUIERE! SUBMI T TED BY GATEWAY COMMUNI T Y COLLEGE

WHEN HER MOTHER-IN-LAW WAS DIAGNOSED WITH SEVERE HUNTINGTON’S DISEASE, FRIDA PROVIDED HER TOTAL CARE. WHILE CARING FOR HER MOTHER-IN-LAW, FRIDA DEVELOPED AN INTEREST IN A HEALTHCARE CAREER AND REALIZED SHE WAS GOOD AT IT.

Frida is a DACA (Deferred Action for Childhood Arrivals) student. She graduated in May 2019 from the Physical Therapy Assistant (PTA) program at GateWay Community College in Phoenix and is preparing for the National Physical Therapy Exam (NPTE). Frida was born and raised in Leon, Guanajuato, Mexico. When she was just nine years old, her parents divorced. Her mom moved to the US, leaving Frida behind with her father and relatives. When she was 13, Frida came to the US as an undocumented immigrant. She was enrolled in elementary school not knowing any English. Through her formative years in elementary and at GateWay’s Early College High School, she bounced between living with her mom and various relatives in Arizona and California.

As her marriage began to deteriorate, first with verbal and eventually physical abuse, Frida began to struggle financially, academically and emotionally and ended up getting a divorce. Despite her financial, personal and academic struggles, Frida persevered with her education and successfully passed the required courses. Program faculty and clinical instructors noted her dedication to her studies as she managed class schedules, studies and working many hours per week.

After high school graduation, Frida got married when she was just 18. When her mother-in-law was diagnosed with severe Huntington’s disease, Frida provided her total care. While caring for her mother-inlaw, Frida developed an interest in a healthcare career and realized she was good at it. She got a job as a physical technician and began learning more about providing patient care. In May 2016, she was accepted into Gateway’s PTA program.

GateWay’s PTA program faculty are confident that Frida will be an excellent PTA because she provides quality care to patients. It’s been a long and difficult journey, but Frida has overcome many obstacles and barriers to achieve her career goal. She is a strong, determined young lady who, at 25, has already come a very long way.

NOTES

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BY 2026, THE SHARE OF HISPANIC STUDENTS ENROLLED IN US PUBLIC SCHOOLS IS EXPECTED TO BE ALMOST 30%

By 2026, the Share of Hispanic Students Enrolled in U.S. Public Schools is Expected to be Almost 30% Percentage Distribution of Students Enrolled in Public Elementary and Secondary Schools by Race/Ethnicity

PERCENTAGE DISTRIBUTION OF STUDENTS ENROLLED IN PUBLIC ELEMENTARY AND SECONDARY SCHOOLS BY RACE/ETHNICITY 70% 60%

58%

50%

50% 45%

40%

17% 16% 15% 19%

30% 20%

25% 29% 4% 1% 6% 1% 3% 1%

10% 0% WHITE

BLACK

HISPANIC

2004

ASIAN/PACIFIC ISLANDER

2014

2026

AMERICAN INDIAN/ ALASKA NATIVE

Source: US Department of Education & National Center For Education Statistics, The Condition of Education 2017, May 2017 nces.ed.gov/pubs2017/2017144.pdf Source: U.S. Department of Education & National Center For Education Statistics, The Condition of Education 2017, May 2017 nces.ed.gov/pubs2017/2017144.pdf

FROM 2000–2016, HISPANIC HIGH SCHOOL COMPLETION RATE INCREASED 18 PERCENTAGE POINTS* From 2000-2016, Hispanic High School Completion Rate Increased 28 Percentage Points *Numbers in Percentages

120 100

81 63

60 40 20 0 WHITE

BLACK

ASIAN

2000

AMERICAN INDIAN

HISPANIC

2016

*NUMBERS IN PERCENTAGES Source: US Department of Education & National Center For Education Statistics, The Condition of Education 2017, May 2017 nces.ed.gov/pubs2017/2017144.pdf

Source: U.S. Department of Education & National Center For Education Statistics, The Condition of Education 2017, May 2017 nces.ed.gov/pubs2017/2017144.pdf

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LATINO SHARE OF COLLEGE ENROLLMENT HAS NEARLY CAUGHT UP TO LATINO SHARE OF COLLEGE-AGE POPULATION

Latino Share of College Enrollment Has Nearly Caught Up to Latino Share of College-Age Population Latino Share of College Enrollment Has Nearly Caught up to Latino Share of College Population

25%

21%

18%

20%

19%

15%

10%

11%

0% 2004

2014

Source: Georgetown University, Latino Education and Economic Progress, 2017 cew.georgetown.edu/wp-content/uploads/Latinos-FR.pdf Source: Georgetown University, Latino Education and Economic Progress, 2017 cew.georgetown.edu/wp-content/uploads/Latinos-FR.pdf

RATES OF POSTSECONDARY EDUCATION

Rates of Postsecondary Education by Various Latino/Hispanic Origins

15% 10% 5%

10% 6% 3%

20%

6% 5% 8% 11% 16%

25%

27%

30%

7% 5% 10% 10% 10% 13% 10% 17% 18%

35%

28% 27% 29% 28% 23% 19% 14% 27% 27% 21%

40%

26%

45%

39%

BY VARIOUS LATINO/HISPANIC ORIGINS

0% LESS THAN HIGH SCHOOL

HISPANIC/LATINO

HIGH SCHOOL

SOME COLLEGE, NO DEGREE

HISPANIC/LATINO FOREIGN-BORN

ASSOCIATE'S

HISPANIC/LATINO NATIVE-BORN

BACHELOR'S

GRADUATE

BLACK/AFRICAN-AMERICAN

Source: Georgetown University, Latino Education and Economic Progress, 2017 cew.georgetown.edu/wp-content/uploads/Latinos-FR.pdf

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WHITE

EDUCATIONAL OPPORTUNITY

EDUCATIONAL ATTAINMENT AND WAGES* BASED ON RACE/ETHNICITY AND GENDER

Educational Attainment and Wages* Based on Race/Ethnicity and Gender

$90,000 $80,000 $70,000 $60,000 $50,000 $40,000 $30,000 $20,000 $10,000 $0

$45,000 $35,000 $30,000 $32,000 $29,000 $27,000 $60,000 $42,000 $34,000 $45,000 $37,000 $31,000 $78,000 $60,000 $60,000 $59,000 $50,000 $51,000

*Median Annual Earnings

HIGH SCHOOL OR LESS

WHITE MEN

BLACK MEN

OVERALL

LATINO MEN

WHITE WOMEN

BACHELOR'S DEGREE OR HIGHER

BLACK WOMEN

LATINO WOMEN

*MEDIAN ANNUAL EARNINGS Source: Georgetown University, Latino Education Economic Progress, 2017 Progress, 2017 Source: Georgetown University, Latinoand Education and Economic cew.georgetown.edu/wp-content/uploads/Latinos-FR.pdf cew.georgetown.edu/wp-content/uploads/Latinos-FR.pdf

MAJORITY OF P-12 STUDENTS IN ARIZONA HAVE BEEN FROM MINORITY GROUPS SINCE 2008 Majority of P-12 Students in Arizona have been from Minority Groups since 2008

(In Percentage)

(PERCENTAGE) 70 60

51.3

48.7

59.9

55.3

44.7

40.1

40 30 20 10 0

2002

2008

WHITE Source: Milem, J.F., Salazar, K. and Bryan, W.P. (2016). Arizona Minority Student Progress Report 2016: The Transformation Continues. highered.az.gov/sites/default/files/16%20MSRP%20Report.pdf

2014

TOTAL MINORITY

Source :Milem, J.F., Salazar, K., and Bryan, W.P. (2016). Arizona Minority Student Progress Report 2016: The Transformation Continues. Phoenix: Minority Center.T H E S T AT E O F A R I Z O N A’ S H I S P A N I C M A R K E T 84 A Z 2Policy 0 1Analysis 9 D Arizona ATO S Education

EDUCATIONAL OPPORTUNITY

ARIZONA SPENDING PER PUPIL LAGS BEHIND THE NATIONAL LEVEL Average Pupil Spending

ARIZONA SPENDING PER PUPIL LAGS BEHIND THE NATIONAL LEVEL (2017)

AVERAGE PUPIL SPENDING, 2017

$12,975

$14,000 $12,000

$9,653

$10,000 $8,000 $6,000 $4,000 $2,000 $-

ARIZONA

NATIONAL

Source: Milem, J.F., Salazar, K. and Bryan, W.P. (2016). Arizona Minority Student Progress Report 2016: The Transformation Continues. highered.az.gov/sites/default/files/16%20MSRP%20Report.pdf

THERE IS A SIGNIFICANT ACHIEVEMENT GAP BETWEEN LATINOS AND WHITES AT ALL GRADE LEVELS Source: UnidosUS, Educational Fairness and Latino Student Success in Arizona (March 2019) publications.unidosus.org/handle/123456789/1905

Achievement Gap

THERE IS A SIGNIFICANT ACHIEVEMENT GAP BETWEEN LATINOS AND WHITES AT ALL GRADE LEVELS

ACHIEVEMENT GAP

83%

90% 80% 70% 60% 50% 40%

59%

75%

55% 33%

29%

30% 20% 10% 0% 3RD GRADE READING

8TH GRADE MATH

WHITE

HIGH SCHOOL GRADUATION

LATINO

Source: UnidosUS, Educational Fairness and Latino Student Success in Arizona (March 2019) publications.unidosus.org/handle/123456789/1905

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Source: UnidosUS, Educational Fairness and Latino Student Success in Arizona (March 2019) publications.unidosus.org/handle/123456789/1905

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T H E S T AT E O F A R I Z O N A’ S H I S P A N I C M A R K E T

EDUCATIONAL OPPORTUNITY

LESS THAN ONE IN FIVE 11TH GRADE LATINOS AND BLACKS PASSED THE ENGLISH LANGUAGE ARTS (ELA) ASSESSMENT % WHO PASSED THE ELA (by type)

LESS THAN ONE IN FIVE 11TH GRADE LATINOS AND BLACKS PASSED THE ENGLISH LANGUAGE ARTS (ELA) ASSESSMENT (2017–2018)

% WHO PASSED THE ELA BY TYPE, 2017‒2018 60%

57%

50%

40%

40% 30%

18%

20%

18% 2%

10% 0% ASIAN

WHITE

LATINO

BLACK

ENGLISH LEARNERS

Source: UnidosUS, Educational Fairness and Latino Student Success in Arizona (March 2019) publications.unidosus.org/handle/123456789/1905

LESS THAN HALF OF 3RD GRADE LATINOS PASSED THE ARIZONA MATHEMATICS ASSESSMENT

Source: UnidosUS, Educational Fairness and Latino Student Success in Arizona (March 2019) publications.unidosus.org/handle/123456789/1905

Students who passed (by % and type)

LESS THAN HALF OF 3RD GRADE LATINOS PASSED THE ARIZONA MATHEMATICS ASSESSMENT (2017–2018)

% STUDENTS WHO PASSED BY TYPE, 2017‒2018 90%

82%

80%

67%

70% 60%

44%

50% 40%

40%

30%

16%

20% 10% 0% ASIAN

WHITE

LATINO

BLACK

ENGLISH LEARNERS

Source: UnidosUS, Educational Fairness and Latino Student Success in Arizona (March 2019) publications.unidosus.org/handle/123456789/1905

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Source: UnidosUS, Educational Fairness and Latino Student Success in Arizona (March 2019) publications.unidosus.org/handle/123456789/1905

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T H E S T AT E O F A R I Z O N A’ S H I S P A N I C M A R K E T

EDUCATIONAL OPPORTUNITY

75% OF LATINO HIGH SCHOOL STUDENTS IN ARIZONA GRADUATED Graduation rates in 2016–2017 (by type)

75% OF LATINO HIGH SCHOOL STUDENTS IN ARIZONA GRADUATED (2016–2017)

G R A D U AT I O N R AT E S I N 2 0 1 6 – 2 0 1 7, B Y T Y P E 100% 90%

91%

83%

75%

80%

74%

70% 60%

39%

50% 40% 30% 20% 10% 0% ASIAN

WHITE

LATINO

BLACK

ENGLISH LEARNERS

Source: UnidosUS, Educational Fairness and Latino Student Success in Arizona (March 2019) publications.unidosus.org/handle/123456789/1905

ARIZONA'S EDUCATION GOALS FOR ALL STUDENTS THROUGH 2030

Source: UnidosUS, Educational Fairness and Latino Student Success in Arizona (March 2019) publications.unidosus.org/handle/123456789/1905

Attainment: % of residents between the ages of 25-64 who have completed a 2- or 4-year degree or received a postsecondary certificate

ARIZONA'S EDUCATION GOALS FOR ALL STUDENTS THROUGH 2030

AT TAINMENT: % OF RESIDENTS BE T WEEN THE AGES OF 25-64 WHO HAVE COMPLE TED A 2- OR 4-YEAR DEGREE OR RECEIVED A POSTSECONDARY CERTIFICATE 100.0% 90.0% 80.0% 70.0% 60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0%

72.0% 45.0% 44.0%

69.0%

78.0%

90.0% 70.0% 53.0%

41.0%

24.0%

60.0% 45.0%

13.0% 7.0%

QUALITY EARLY LEARNING

3RD GRADE READING 8TH GRADE MATH

HIGH SCHOOL GRADUATION

CURRENT

OPPORTUNITY YOUTH

POST HIGH SCHOOL ENROLLMENT

ATTAINMENT

GOAL

Source: Expect More Arizona- EH Unidos Capitol Briefing (2019) www.expectmorearizona.org/progress/?location=State::Arizona

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Source: Expect More Arizona- EH Unidos Capitol Briefing (2019) www.expectmorearizona.org/progress/?location=State::Arizona

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T H E S T AT E O F A R I Z O N A’ S H I S P A N I C M A R K E T

EDUCATIONAL OPPORTUNITY

CONTINUING EDUCATION

491K

HISPANIC A18+ IN THE PHOENIX MARKET

OR 28% OF HISPANICS ARE BETWEEN THE AGES OF 18‒34*

HISPANICS ARE CURRENTLY ENROLLED/ ATTENDING CLASSES AT A COLLEGE OR UNIVERSITY

106K 23%

OF CURRENTLY ENROLLED/ATTENDING COLLEGE STUDENTS ARE HISPANIC

279K

HISPANICS HAVE ATTENDED A SPECIAL/TECHNICAL/ VOCATIONAL SCHOOL IN THEIR LIFETIME

41K

+9%

HISPANIC A18-34 PROJECTED GROWTH FROM 2019‒2024* VS. 3% NON-HISPANIC A18‒34

91%

OF HISPANIC HHLDS HAVE 1+ TEENAGERS (AGES 12‒17) IN THE HOME

33%

HISPANICS USED THE INTERNET TO TAKE COLLEGE COURSES IN THE PAST 30 DAYS

OF HISPANIC HHLDS HAVE 1+ TEENAGERS (AGES 12‒17) IN THE HOME VS. 13% NON-HISPANIC HHLDS COURTESY OF

Source: Scarborough Hispanic Study, 2018 R2, Phoenix DMA, A18+; No. of teenagers in HHLD based on HHLD Weighting. Capable of speaking English outside home includes speak English more than Spanish, Spanish more than English, English only, or Spanish and English equally. Go back to school includes attend continuing education courses or go back to school in the next year. (*)Geoscape, American Marketscape Datastream, 2019 Series, Phoenix DMA.

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T H E S T AT E O F A R I Z O N A’ S H I S P A N I C M A R K E T

EDUCATIONAL OPPORTUNITY

EDUCATION SUCCESS INCREASES IN LATINO COMMUNITY* Education Success Increases in Latino Community*

Tucson Hispanic A25+ Education Attainment Growth: 2000-2019

PHOENIX HISPANIC A25+ EDUCATION ATTAINMENT GROWTH: 2000–2019 +154% 300,000

240,085

250,000 200,000 150,000 100,000

94,347

73,644 16,286

50,000

+345%

+352%

94,527 21,254

+125%

11,365 25,559

HIGH SCHOOL DIPLOMA (INCL. EQUIV.)

ASSOCIATE DEGREE

BACHELOR'S DEGREE

2000

2019

GRADUATE, PROFESSIONAL OR DOCTORATE COURTESY OF

OR 17% OF HISPANICS PLAN TO GO BACK TO SCHOOL IN THE NEXT YEAR

183K

VS. 14% NON-HISPANICS

MORE LIKELY THAN NON-HISPANICS TO GO BACK TO SCHOOL IN THE NEXT YEAR

+27%

COURTESY OF

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T H E S T AT E O F A R I Z O N A’ S H I S P A N I C M A R K E T

EDUCATIONAL OPPORTUNITY

CONTINUING EDUCATION

127K

HISPANIC A18+ IN THE TUCSON MARKET

OR 28% OF HISPANICS ARE BETWEEN THE AGES OF 18‒34*

HISPANICS ARE CURRENTLY ENROLLED/ ATTENDING CLASSES AT A COLLEGE OR UNIVERSITY

30K 31%

OF CURRENTLY ENROLLED/ATTENDING COLLEGE STUDENTS ARE HISPANIC

79K

HISPANICS HAVE ATTENDED A SPECIAL/TECHNICAL/ VOCATIONAL SCHOOL IN THEIR LIFETIME

20K

+6%

HISPANIC A18‒34 PROJECTED GROWTH FROM 2019‒2024* VS. 3% NON-HISPANIC A18‒34

94%

OF HISPANIC HHLDS HAVE 1+ TEENAGERS (AGES 12‒17) IN THE HOME

24%

HISPANICS USED THE INTERNET TO TAKE COLLEGE COURSES IN THE PAST 30 DAYS

OF HISPANIC HHLDS HAVE 1+ TEENAGERS (AGES 12‒17) IN THE HOME VS. 13% NON-HISPANIC HHLDS COURTESY OF

Scarborough, 2018 R2, Tucson DMA, A18+; No. of teenagers in HHLD based on HHLD Weighting. Capable of speaking English outside home includes speak English more than Spanish, Spanish more than English, English only, or Spanish and English equally. Go back to school includes attend continuing education courses or go back to school in the next year. (*)Geoscape, American Marketscape Datastream, 2019 Series, Tucson DMA.

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T H E S T AT E O F A R I Z O N A’ S H I S P A N I C M A R K E T

EDUCATIONAL OPPORTUNITY

EDUCATION SUCCESS INCREASES IN LATINO COMMUNITY* Education Success Increases in Latino Community*

Tucson Hispanic A25+ Education Attainment Growth: 2000-2019

TUCSON HISPANIC A25+ EDUCATION ATTAINMENT GROWTH: 2000‒2019

+95% 90,000 80,000 70,000 60,000 50,000 40,000 30,000 20,000 10,000 0

76,518 +171%

+157%

39,304 8,539 HIGH SCHOOL DIPLOMA (INCL. EQUIV.)

21,964

ASSOCIATE DEGREE

28,830

10,625

BACHELOR'S DEGREE

2000

+105%

5,479 11,247 GRADUATE, PROFESSIONAL OR DOCTORATE

2019 COURTESY OF

OR 17% OF HISPANICS PLAN TO GO BACK TO SCHOOL IN THE NEXT YEAR

65K

VS. 14% NON-HISPANICS

MORE LIKELY THAN NON-HISPANICS TO GO BACK TO SCHOOL IN THE NEXT YEAR

+20%

COURTESY OF

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T H E S T AT E O F A R I Z O N A’ S H I S P A N I C M A R K E T

EDUCATIONAL OPPORTUNITY

PROFILE

EDUCATION TRANSFORMS LIVES BY CYNTHIA GAT TORNA A Stepping Stone Foundation transforms lives through quality education. We are a local 501c3 charity providing a strong, loving stepping stone for Hispanic families who are on their journey to the American Dream. Founded in 1989, we are proudly celebrating our 30th year of serving our community. One of our hallmark programs is our family literacy preschool, called Literacy Elevates Arizona Families (LEAF), where two generations can learn together. While our preschoolers are in session, the parents attend classes to help them with their own English literacy and to be their child’s best first teacher. The parents also work in their child’s classroom once a week and participate in monthly home visits throughout the school year.

Josie and her family exemplify the long journey A Stepping Stone embarks upon with our families. When they leave LEAF, a modest college scholarship waits for their preschooler upon high school graduation. We reconnect with our families when their children are in high school to tell them about the scholarship and to provide another stepping stone geared toward facilitating post-secondary education access through our Stepping into College Program.

This case study is best told through one mom’s own.

“…I was a parent in the Stepping Stone Foundation classroom and my daughter was a student [there]. As part of the program, I made a commitment to participate in the family literacy program. Thanks to that [decision], our family has a second chance in life.

Our family had no goals; we had no future and were living day by day....I was an older parent starting all over again with a new family and I did not know how to care for them or how to manage a marriage. In Parent Time, I learned that I could do anything I put my mind to. I also learned to set reasonable goals for my family and myself.

In addition to our college access and family literacy programs, A Stepping Stone Foundation facilitates a Two-Generation-Education Affinity group that has been meeting in the Valley metro area for three years. Policymakers, practitioners, elected officials and funders come together to network and work together to make our community better.

I started GED classes with a third-grade level in 1999 and in May of 2003, I received an Associate in Applied Science in Child Care Administration and a CDA [Child Development Associate] and I am still working toward my Bachelor’s [degree]. My self-esteem has become a part of who I am. I take reasonable challenges and always strive to do the best for my children’s education.

2019 UPDATE Josie not only earned her bachelor’s degree in elementary education, she went on to receive her master’s degree and currently still teaches in the Phoenix school district where her child attended A Stepping Stone family literacy program. Her daughter, who had been enrolled in our LEAF program, graduated high school and won a college scholarship from our Billie Gannaway Memorial Scholarship Program in 2017.

I try to volunteer in my children’s classrooms as much as possible and make regular visits with their teachers just to let them know that I am interested in what’s going on. I never participated in school with my other children and they did not get much out of their education. Now we have books all over our house and my children actually sit down and read them.

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I actually voted in our last presidential election. My husband and I donate blood and we visit the library often. We try to give back by making donations of clothing to Interfaith Shelter….I am giving back to my community by working at Isaac Preschool. I was employed…as an instructional assistant and now I will help others succeed by applying my experience and education in teaching children and parents skills [they] need in life.”

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602-843-8281 www.asteppingstone.org FACEBOOK: facebook.com/ASteppingStoneFoundation TWITTER: @AStepStoneAZ

T H E S T AT E O F A R I Z O N A’ S H I S P A N I C M A R K E T

EDUCATIONAL OPPORTUNITY

PROFILE

PHOENIX CODING ACADEMY BY RICHARD FRANCO The Phoenix Coding Academy (PCA), a specialty school within the Phoenix Union High School District (PXU), is committed to growing students from being tech consumers to tech creators. Teacher teams will use inquiry investigations, integrated across contents to support all learners. Student-centered learning experiences focus on meeting student needs by highlighting humanity at its best so students can discover and create their own meaning.

school grade point average is 3.16. Our Latinx students hold a 3.17 grade point average and a 94.6% attendance rate. There are many great people involved with our school. Susana Masamery, one of our software development teachers was born and raised in Mexico. She worked in Mexico as a developer and also taught courses in Hermosillo. In addition, we are grateful for the support of Jaime Casap, chief education evangelist at Google.

This innovative specialty small school, focused on computer coding and multiple technology pathways through an inquiry-based instructional design, is one of the first public high schools of its kind. As the needs of industry and the workforce constantly change, our students will be prepared to enter a job market where technology and computer science skills are a basic requirement. Employment opportunities in technology-related careers are growing at a faster rate than other industries.

“The future economy is about digitalization,” Casap says. “As I travel around the world, every organization, every business, every country is talking about digitalization.” Digitization includes everything from computer science to machine learning, artificial intelligence, AR, VR, automation and robotics. The language of digitalization is computer science. Computer science is how the digitized world is developed and run. It does not mean that every student must become a computer scientist. It means that students must understand and speak the language of computer science because it is already part of every industry.

Inquiry design and project-based learning provide the instructional framework, innovation and computer science and academic courses are integrated to offer a dynamic, student-centered academic experience. At PCA, students will receive a full high school curricula of core academic classes and electives, including career and technical education (CTE) classes. Community and industry partnerships will facilitate guest instructors, workshops, field trips, mentors, job-shadowing and internships for students and staff. CTE pathways such as software development (gaming, applications and web), computer networking and cybersecurity may lead to select industry certification and college dual enrollment. At PCA, all of our Career and Technical Education teachers have industry experience in the courses they teach and are preparing students for success in college, career and life.

Digitalization is an opportunity for students, especially our Hispanic/Latinx students in Phoenix. The Hispanic/Latinx market is a trillion-dollar market and the idea that we will have Hispanic/ Latinx students exposed to four years of computer science while at the Phoenix Coding Academy is exciting. “I would like to see all Hispanic/Latinx businesses develop in Phoenix and I know the students at PCA will be at the forefront of what is driving the future,” Casap says.

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We are proud of our school’s identity and our track record of success with our Latinx students. Fifty-three percent of our student population identify as Latinx and we are proud to report all are on track to graduate. We have a 94.5% attendance rate and our overall

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Phoenix Coding Academy and Phoenix Union 602-764-5700 www.phoenixunion.org

T H E S T AT E O F A R I Z O N A’ S H I S P A N I C M A R K E T

EDUCATIONAL OPPORTUNITY

EXCERPT

Source: Valley of the Sun United Way, 2019.

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T H E S T AT E O F A R I Z O N Aâ&#x20AC;&#x2122; S H I S P A N I C M A R K E T

EDUCATIONAL OPPORTUNITY

EXCERPT

Source: Valley of the Sun United Way, 2019.

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T H E S T AT E O F A R I Z O N Aâ&#x20AC;&#x2122; S H I S P A N I C M A R K E T

EDUCATIONAL OPPORTUNITY

EXCERPT

Source: Valley of the Sun United Way, 2019.

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T H E S T AT E O F A R I Z O N Aâ&#x20AC;&#x2122; S H I S P A N I C M A R K E T

EDUCATIONAL OPPORTUNITY

EXCERPT

Maricopa County Community College District District Report from Fall 2016 Survey of Student Basic Needs

Source: hope4college.com/wp-content/uploads/2018/09/Wisconsin-HOPE-Lab-Maricopa-CC-District-Report-Survey-Student-Needs.pdf

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T H E S T AT E O F A R I Z O N Aâ&#x20AC;&#x2122; S H I S P A N I C M A R K E T

EDUCATIONAL OPPORTUNITY

EXCERPT

In fall 2016 the Wisconsin HOPE Lab at the University of Wisconsin-Madison and the Association of Community College Trustees (ACCT), with support from the Kresge Foundation, conducted a large-scale survey to better understand food and housing insecurity among community college students. The effort built on a similar survey of ten community colleges during the 2014-2015 academic year. In total, seventy institutions from twenty-four states participated in the 2016 survey. More than ever, maintaining an adequate standard of living requires postsecondary education. In Maricopa County, 10 percent of those with some college or an associate’s degree live below the poverty line, compared to 16 percent of those with only a high school diploma.i The median annual salary for a Maricopa resident with some college or an associate’s degree is $35,665, 25 percent higher than the $28,468 earned by the median high school graduate.ii These differences in economic outcomes are particularly meaningful in Maricopa, where the cost of living is 12 percent higher than average.iii The Economic Policy Institute estimates that, in order to maintain an adequate standard of living, a household with 2 adults and 2 children in Maricopa County must earn $67,468 annually.iv Two adults each earning the median wage for those with associate’s degrees ($35,665 X 2 = $71,330) can attain this standard. There is a pronounced shortfall, however, for households whose adults have only graduated high school ($28,468 X 2 = $56,936, or $10,532 less than what is needed). Although higher education has become a prerequisite for economic success in Maricopa County, college students themselves often have difficulty accessing sufficient food and housing as they pursue their academic goals. To better understand the challenges faced by community college students in particular, this report presents a profile of survey participants in the Maricopa County Community College District (MCCCD). In addition, the report compares districtlevel results with aggregated results from other colleges in the West Census Region (not including MCCCD) and from the national survey sample. The West Census Region includes colleges in Washington, Oregon, California, Arizona, New Mexico, Montana, and Idaho. National sample results are similar to those found in the associated survey report Hungry and Homeless in College: Results from a National Study of Basic Needs Insecurity in Higher Education.v

W IS C O NSIN HO P E L AB | MCCCD Report on Survey of Student Basic Needs

Source: hope4college.com/wp-content/uploads/2018/09/Wisconsin-HOPE-Lab-Maricopa-CC-District-Report-Survey-Student-Needs.pdf

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T H E S T AT E O F A R I Z O N A’ S H I S P A N I C M A R K E T

EXCERPT

EDUCATIONAL OPPORTUNITY

Food Insecurity Food insecurity is the limited or uncertain availability of nutritionally adequate and safe foods, or the ability to acquire such foods in a socially acceptable manner.v i To assess food insecurity among students, the survey instrument included the U.S. Department of Agriculture’s (USDA) 6-item Food Security Survey Module (FSSM).v ii Table 1 displays results from the FSSM. Across all 6 items in the USDA module, MCCCD students were slightly less likely to answer affirmatively than students in both the West Census Region and national samples. Table 1: Responses to Specific Items in USDA 6-Item Food Security Scale (Last 30 Days) MCCCD

Region

National

The food that I bought just didn't last and I didn't have enough money to get more

47%

56%

52%

I couldn't afford to eat balanced meals

57%

63%

60%

Did you ever cut the size of your meals or sk ip meals because there wasn't enough money for food?

44%

50%

46%

3 or more days: Did you ever cut the size of your meals or sk ip meals because there wasn't enough money for food?

32%

35%

32%

Did you ever eat less than you felt you should because there wasn't enough money for food?

40%

48%

43%

Were you ever hungry but didn't eat because there wasn't enough money for food?

33%

40%

36%

The USDA recommends assigning each respondent a score based on the total number of affirmative answers on the 6-item instrument. That score determines a person’s food security status via a four category scale, where a score of zero corresponds to high food security, one to marginal food security, two to four translate to low food security, and scores of five or six indicate very low food security. Taken together, people who report low and very low food security can be referred to as food insecure.v iii Table 2 shows food security scores and categories across the three samples. Sixty-four percent of MCCCD students reported marginal or worse food security during the previous 30 days. Thirty-one percent of MCCCD students report very low food security, which reflects, “multiple indications of reduced food intake and disrupted eating patterns due to inadequate resources for food.ix MCCCD respondents reported low and very low food security (52 percent) less frequently than other students surveyed in the regional (61 percent) and national (56 percent) survey samples.

W IS C O NSIN HO P E L AB | MCCCD Report on Survey of Student Basic Needs

Source: hope4college.com/wp-content/uploads/2018/09/Wisconsin-HOPE-Lab-Maricopa-CC-District-Report-Survey-Student-Needs.pdf

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T H E S T AT E O F A R I Z O N A’ S H I S P A N I C M A R K E T

EXCERPT

EDUCATIONAL OPPORTUNITY

Table 2: Prevalence of Food Insecurity (Last 30 Days) MCCCD

Region

National

Food security (last 30 days) High security (score = 0)

36%

29%

33%

Marginal security (score = 1)

12%

11%

12%

Low security (score = 2-4)

21%

24%

23%

Very low security (score = 5-6)

31%

37%

33%

Housing Insecurity Housing insecurity can involve unaffordable housing, poor housing quality, crowding, and frequent moves.x The survey instrument included five items to assess whether a student has experienced housing insecurity in the past twelve months. Students are classified as housing insecure if they answered affirmatively to at least one of those items. Table 3 shows district, regional, and national housing insecurity statistics. MCCCD students reported comparable levels of housing insecurity (49 percent) relative to other students across the West Census Region (54 percent) and the nation (51 percent). These rates are also similar to those measured in the Wisconsin HOPE Labâ&#x20AC;&#x2122;s 2014-15 survey. Table 3: Prevalence of Housing Insecurity (Past 12 Months) MCCCD

Region

National

Any of the below items:

49%

54%

51%

...Didn't pay full amount of rent or mortgage

20%

22%

21%

...Didn't pay full amount of utilities

27%

30%

28%

...Moved 2 or more times per year

14%

...Doubled up

17%

20%

17%

...Moved in with other people due to financial problems

18%

20%

18%

W IS C O NSIN HO P E L AB | MCCCD Report on Survey of Student Basic Needs

Source: hope4college.com/wp-content/uploads/2018/09/Wisconsin-HOPE-Lab-Maricopa-CC-District-Report-Survey-Student-Needs.pdf

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100

T H E S T AT E O F A R I Z O N Aâ&#x20AC;&#x2122; S H I S P A N I C M A R K E T

EDUCATIONAL OPPORTUNITY

EXCERPT

60% B Y

2030 STATE OF ATTAINMENT REPORT 2019

Source: achieve60az.com/wp-content/uploads/2019/02/Achieve60AZ-State-of-Attainment-Report-2019.pdf

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EDUCATIONAL OPPORTUNITY

PILLARS AND STRATEGIES TO REACH 60%

PILLAR 1

PILLAR 2

PILLAR 3

PILLAR 4

Early Childhood through High School

Postsecondary Access and Success

Workforce and Business Development

Systems and Structures

Emphasize high

Work collaboratively

Attract businesses

Utilize metrics

school graduation

to address barriers

to Arizona with well-

and data systems

and promote

to credential and

educated and highly

to support

best practices for

degree completion

skilled workers

thoughtful

certificate, college,

through policies and

and jobs.

partnerships and

and career readiness.

innovation.

collaboration in Promote businesses

pursuit of the 60%

Ensure pathways and

with proven

post high school

through a pathway

options for education

success in fostering

attainment goal.

process to certificates,

beyond high school

certificate and

college, and career.

are available to all.

degree completion

Support students

among employees. Champion

10.

Increase public awareness about the options

Develop and expand

and value of

postsecondary

partnerships

pathways for

educational options

between industry

education beyond

more affordable.

and educational

high school.

strategies to make

providers to align current and future workforce needs.

State of Attainment Report Page 2 2018 Attainment Report

Source: achieve60az.com/wp-content/uploads/2019/02/Achieve60AZ-State-of-Attainment-Report-2019.pdf

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EXCERPT

TABLE OF CONTENTS PILLARS AND STRATEGIES TO REACH 60 PERCENT

TABLE OF CONTENTS

THE ORIGIN OF ACHIEVE60AZ AND ATTAINMENT GOAL

FROM THE EXECUTIVE DIRECTOR

FROM THE BOARD

THE PIPELINE

THE SOLUTION

PILLAR 1. EARLY CHILDHOOD THROUGH HIGH SCHOOL

PILLAR 2. POSTSECONDARY ACCESS AND SUCCESS

PILLAR 3. WORKFORCE AND BUSINESS DEVELOPMENT

PILLAR 4. SYSTEMS AND STRUCTURES

WRAPPING IT UP

THE ACHIEVE60AZ ALLIANCE

CONTRIBUTORS AND CRITICAL READERS

THANK YOU

“Achieve60AZ’s State of Attainment report clearly highlights the need for Arizona to increase our postsecondary attainment rate and lights the path toward reaching our goal. Achieve60AZ represents great opportunity for our state, but it will only be reached if we collectively prioritize the goal and ensure that the work we are doing aligns to the strategies outlined in this report.” Paul Luna, President & CEO, Helios Education Foundation

State of Attainment Report Page 3 3

2018 Attainment Report

Source: achieve60az.com/wp-content/uploads/2019/02/Achieve60AZ-State-of-Attainment-Report-2019.pdf

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T H E S T AT E O F A R I Z O N A’ S H I S P A N I C M A R K E T

Creating a stronger community, together. Cox is proud to make meaningful partnerships throughout our communities. We proudly support the Arizona Hispanic Chamber of Commerce.

Bringing us closer

PAD106165-0045

AFFORDABLE QUALITY HOUSING

CHAPTER 4 AFFORDABLE QUALITY HOUSING PROFILE: YOU DON’T NEED MORE TIME– YOU NEED TO PRIORITIZE THE TIME YOU HAVE

• Phoenix Hispanic HHLDs Spending in the Past Year

106

• Furniture/Mattress Market)

ERIC DIAZ & NATALIA RONCERIA CEBALLOS These two entrepreneurial friends have found time in their busy lives to make a big difference in Puerto Peñasco, MX.

CHARTS

• Tucson Hispanic HHLDs Spending in the Past Year

108–119

• Home Appliances & Electronics (Phoenix Market) • Top Consumer Electronic Stores in Phoenix

• Arizona and Florida Have the Same Hispanic Homeownership Rate at 51%

• Top Large Appliance Stores in Phoenix • Hispanic Household Purchases Within the Next Year (Phoenix)

• Over the Past Decade, Hispanics Have Accounted for 63% of the Net US Homeownership Gains

• Home Appliances & Electronics (Tucson Market)

• Hispanic Homeownership Has Steadily Increased Every Year Since 2014

• Top Consumer Electronic Stores in Tucson • Top Large Appliance Stores in Tucson

• Top Three Obstacles Why Some Hispanics Cannot Get a Mortgage

• Hispanic Household Purchases Within the Next Year (Tucson)

• Latino Families Owe Less Debt than White NonHispanic Families

EXCERPT: 2018 STATE OF THE HISPANIC HOME OWNERSHIP REPORT 120

• By 2024 50% of US Hispanics Will Be Homeowners Consumers

The ninth edition of this report from The National Association of Hispanic Real Estate Professionals (NAHREP) has an increased focus on the impact of language and culture in the home purchase transaction.

(Phoenix

• Top Furniture/Mattress Stores in Phoenix

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(Tucson

• Top Furniture/Mattress Stores in Tucson

• Forty-seven Percent of Hispanics Are Now Homeowners

• Furniture/Mattress Market)

Consumers

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PROFILE

YOU DON’T NEED MORE TIME–YOU NEED TO PRIORITIZE THE TIME YOU HAVE We are all guilty of finding excuses for why we can't do the things we know we should, like losing five pounds, calling our relatives or making time to volunteer. Have you ever stopped to think that the most successful people in the world also only have 24 hours in a day? How do they manage to achieve the perfect balance between their professional and personal lives? How do they make time for others when they probably don’t even have time for themselves?

houses for deserving families. What really stood out for these two busy business owners that motivated them to volunteer was the organization's focus on highlighting the community in need rather than marketing their volunteers. In other words, the group did not support the "Barbie Savior" type of experience. “I wasn’t interested in the all-too-common volunteer experience centered on minimum impact and maximum exposure on Instagram,” Eric says. About 60 volunteers, including Eric and Natalia, traveled to a remote area 30 minutes north of the tourist town of Puerto Peñasco, MX. It is an area where many local families have suffered the consequences of the vicissitudes of the U.S economy. In just three days, these volunteers built three humble houses–from foundation to ceiling–for 1Mission to give to three families in need.

HOW TO BUILD A HOUSE IN THREE DAYS

Business entrepreneurs Eric Diaz and Natalia Ronceria Ceballos are certainly two of the busiest people in Phoenix, but that has not stopped them from giving back to the community. Besides owning and managing multiple businesses, Eric and Natalia make creating a positive impact a priority, even when they are overloaded with many other tasks. "It’s not always easy,” Natalia says, “and many times it can be quite tiring, but it is so worth it."

Day 1: After leveling the land where the houses were built, the volunteers laid the borders and poured the concrete floor, which dried overnight.

HOW DID THEY GET THERE? How did these two entrepreneurs end up on the outskirts of Puerto Penasco, MX, building houses without knowing anything about construction?

Day 2: The bulk of the work took place on the second day, including the wood framing for the walls, the window cutouts and roof assembly and placement. All the work was done without the use of power tools.

Eric and Natalia have been friends and business colleagues for more than seven years. Last summer, they heard about 1Mission, a nonprofit organization that gathers volunteers to build small

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Day 3: On the final day, volunteers covered the walls with stucco while the roof was laced with a protective coating to prevent damage 106

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PROFILE

YOU DON’T NEED MORE TIME–YOU NEED TO PRIORITIZE THE TIME YOU HAVE

from sun and rain. By the end of the day, the houses were ready to go and the keys were turned over to their respective new owners.

“We only have our time, talent and treasure that we can invest,” Natalia regularly advises others.

HOW MUCH TIME DO YOU REALLY NEED?

Make sure to invest your time, talent and treasures in objectives and experiences that make you a better you–just like Eric and Natalia are doing.

It only took Eric and Natalia one weekend to set aside their daily responsibilities and embark on a journey to make an impact on peoples’ lives through volunteering. The key for them to finding balance is knowing what is important and what is not. Eric and Natalia agree how important it is to say, "yes!" to fulfilling experiences and "no, thanks" to opportunities that will not add value to their lives.

ABOUT ERIC AND NATALIA Eric Diaz is the co-founder of Nativa, a Multicultural Marketing Agency in Phoenix and the software company OYE! Business Intelligence. He also owns Coworking on 15th, a business that provides affordable office and convening space for other small ventures in the Phoenix area. Natalia Ronceria Ceballos is a bilingual coach and facilitator of knowledge and runs La NRC, a company dedicated to building communities and strategic partnerships through bilingual training and education. Additionally, both Natalia and Eric are on the board of Collectivo, a local nonprofit with a mission to create a vibrant, networking community for marketing and media professionals interested in the Hispanic market. In the summer of 2019, they welcomed the fourth class of Latinx influencers into their free, sixweek workshop that teaches participants how to take their content to the next level.

GET INVOLVED

A FINAL THOUGHT ON PRIORITIZING TIME

Natalia’s website: www.lanrc.co More info about Eric: thenativa.qwilr.com/Hire-Nativa-Thought-Leaders-CIasOt9lQaKp

Never be afraid of prioritizing the causes that you value that support the greater good.

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FORTY-SEVEN PERCENT OF HISPANICS ARE NOW HOMEOWNERS Forty-seven percent of Hispanics are now homeowners

Hispanic Homeownership 2015-2018

Between 2017 and 2018, 362,000 more Hispanics became homeowners.

HISPANIC HOMEOWNERSHIP, 2015-2018 BETWEEN 2017 AND 2018, 362,000 MORE HISPANICS BECAME HOMEOWNERS 47.5%

47.1%

47.0% 46.5%

45.6%

46.0%

46.2%

46.0%

45.5% 45.0% 44.5% 2015

2016

2017

2018

Source: The National Assn. of Hispanic Real Estate Professionals, 2018 State of Hispanic Homeownership Report nahrep.org/downloads/2018-state-of-hispanic-homeownership-report.pdf Source: The National Assn. of Hispanic Real Estate Professionals, 2018 State of Hispanic Homeownership Report https://nahrep.org/downloads/2018-state-of-hispanic-homeownership-report.pdf

ARIZONA AND FLORIDA HAVE THE SAME HISPANIC HOMEOWNERSHIP RATE AT 51% ARIZONA AND FLORIDA HAVE THE SAME HISPANIC HOMEOWNERSHIP RATE AT 51%(2017)

2017 Hispanic Homeownership and Economic Indicators for Arizona (2017)

HISPANIC HOMEOWNERSHIP AND ECONOMIC INDICATORS FOR ARIZONA, 2017 A C C O R D I N G T O T H E U S C E N S U S B U R E A U , J U S T 1 1. 5 % O F A R I Z O N A H I S PA N I C S O W N E D A H O M E I N 2 0 1 0 60% 50% 40%

57%

52%

51%

39%

31%

30%

17%

20%

43%39% 25% 19%

25% 6%

10%

51%

0% TEXAS

ILLINOIS

HOME OWNERSHIP RATE

ARIZONA

FLORIDA

HISPANIC SHARE OF STATE POPULATION

CALIFORNIA

NEW YORK

HISPANIC UNEMPLOYMENT RATE

Source: The National Assn. of Hispanic Real Estate Professionals, 2018 State of Hispanic Homeownership Report nahrep.org/downloads/2018-state-of-hispanic-homeownership-report.pdf

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Source: The National Assn. of Hispanic Real Estate Professionals, 2018 State of Hispanic Homeownership Report https://nahrep.org/downloads/2018-state-of-hispanic-homeownership-report.pdf

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According to the U.S. Census Bureau, just 11.5% of Arizona Hispanics owned a home in 2010.

T H E S T AT E O F A R I Z O N Aâ&#x20AC;&#x2122; S H I S P A N I C M A R K E T

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OVER THE PAST DECADE, HISPANICS HAVE ACCOUNTED FOR 63% OF THE NET US HOME OWNERSHIP GAINS INCREASE IN TOTAL NET U.S. HOMEOWNERSHIP (2008–2018)

Over the past decade, Hispanics have accounted for 63% of the net US home ownership gains

INCREASE IN TOTAL NET US HOMEOWNERSHIP, 2008–2018

37%

HISPANIC NON-HISPANIC

63%

Source: The National Assn. of Hispanic Real Estate Professionals, 2018 State of Hispanic Homeownership Report nahrep.org/downloads/2018-state-of-hispanic-homeownership-report.pdf

HISPANIC HOME-OWNERSHIP HAS STEADILY INCREASED EVERY YEAR SINCE 2014 Source: The National Assn. of Hispanic Real Estate Professionals, 2018 State of Hispanic Homeownership Report https://nahrep.org/downloads/2018-state-of-hispanic-homeownership-report.pdf

HISPANIC HOMEOWNERSHIP HAS STEADILY INCREASED EVERY YEAR SINCE 2014

Hispanic Owned Households Numbers Are In Thousands

HISPANIC OWNED HOUSEHOLDS +362,000 8,000,000 7,800,000

+253,000

7,600,000 7,400,000 7,200,000 7,000,000

6,866,000

7,119,000

7,877,000

+176,000

+220,000

7,339,000

7,515,000

6,800,000 6,600,000 6,400,000 6,200,000 2014

2015

2016

2017

2018

Source: The National Assn. of Hispanic Real Estate Professionals, 2018 State of Hispanic Homeownership Report nahrep.org/downloads/2018-state-of-hispanic-homeownership-report.pdf

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Source: The National Assn. of Hispanic Real Estate Professionals, 2018 State of Hispanic Homeownership Report https://nahrep.org/downloads/2018-state-of-hispanic-homeownership-report.pdf

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• 88% OF HISPANICS AGREED THAT OWNING A HOME IS THE BEST INVESTMENT PLAN AND THEY ARE BETTER OFF OWNING AS OPPOSED TO RENTING. • 77% OF HISPANICS AGREE THAT THEY ARE BETTER OFF OWNING AS OPPOSED TO RENTING TO IMPROVE THEIR OVERALL FINANCIAL OUTLOOK. • 80% OF HISPANICS AGREE THAT OWNING A HOME WILL HELP THEM ACHIEVE A GOAL OF BUILDING WEALTH. • 52% OF HISPANICS SURVEYED BELIEVE THAT BUYING A HOME IS A SAFE INVESTMENT WITH A LOT OF POTENTIAL. — 2018 Fannie Mae National Housing Survey

TOP THREE OBSTACLES WHY SOME HISPANICS CANNOT GET A MORTGAGE Top 3 Obstacles to Getting Mortgage

Top Three Obstacle Some Hispanics Cannot Get a Mortgage

35%

31%

30%

29%

25%

24% 17%

20% 15% 10% 5% 0% INSUFFICIENT CREDIT SCORE OR CREDIT HISTORY

AFFORDING THE DOWN PAYMENT OR CLOSING COSTS

HISPANIC

INSUFFICIENT INCOME FOR MONTHLY PAYMENTS

GENERAL POPULATION

The National Assn. of Hispanic Real Estate Professionals, 2018 State of Hispanic Homeownership Report nahrep.org/downloads/2018-state-of-hispanic-homeownership-report.pdf

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AFFORDABLE QUALITY HOUSING DEBT VS INCOME

Latino families owe less debt than non-white Hispanic families

LATINO FAMILIES OWE LESS DEBT THAN WHITE NON-HISPANIC FAMILIES DEBT VS INCOME

$80,000 $60,000 $40,000

$74,100

$50,486

$30,000

$68,145

$20,000 $LATINO

DEBT

INCOME

NON-WHITE HISPANIC

Source: Hispanic Wealth Project, 2019 State of Hispanic Wealth report hispanicwealthproject.org/downloads/2019-SHWR-Annual-Report.pdf

WHITE FAMILIES ARE Source: Hispanic Wealth Project, 2019 State of Hispanic Wealth report http://hispanicwealthproject.org/downloads/2019-SHWR-Annual-Report.pdf

• 2X AS LIKELY AS LATINO FAMILIES TO OWN RETIREMENT ACCOUNTS • 4X MORE LIKELY TO OWN STOCKS • 7X MORE LIKELY TO OWN POOLED INVESTMENT FUNDS — Hispanic Wealth Project, 2019 State of Hispanic Wealth report

By 2024 50% of US Hispanics will be homeowners

Hispanic Homeownership Rate

BY 2024 50% OF US HISPANICS WILL BE HOMEOWNERS HISPANIC HOMEOWNERSHIP RATE 51.0% 50.0% 49.0% 48.0% 47.0% 46.0% 45.0% 44.0%

50.0% 47.1%

46.1% 2013

2018

2024

Source: Hispanic Wealth Project, 2019 State of Hispanic Wealth report hispanicwealthproject.org/downloads/2019-SHWR-Annual-Report.pdf

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FURNITURE/MATTRESS CONSUMERS HISPANIC HHLDS IN THE PHOENIX MARKET

59%

65K

OR 258K HISPANIC HHLDS SHOPPED AT A FURNITURE/ MATTRESS STORE IN THE PAST YEAR

HISPANIC HHLDS SHOPPED FOR FURNITURE/HOME FURNISHINGS ONLINE IN THE PAST YEAR

VS. 57% NON-HISPANIC HHLDS

123K

87K

HISPANIC HHLDS PURCHASED FURNITURE IN THE PAST YEAR

HISPANIC HHLDS PURCHASED A MATTRESS IN THE PAST YEAR COURTESY OF

Source: Scarborough, Hispanic Study 2018 Rel. 2, Phoenix DMA, Household Total. (*Adults 18+). Plan to expand family includes birth of a child or get married in the next year.

TOP FURNITURE/MATTRESS STORES IN PHOENIX Top Furniture/Mattress Stores

RANKED BY % HISPANICS HHLDS WHO BOUGHT FURNITURE/MATTRESS IN THE PAST YEAR Ranked by % Hispanics HHLDs Who Bought Furniture/Mattress in the Past Year

COSTCO AMERICAN FURNITURE IKEA

5.0% 4.7%

ASHLEY FURNITURE LIVING SPACES MACY'S MATTRESS FIRM JCPENNEY HOME

1.9% 1.7%

CRATE & BARREL CURACAO 0.0%

2.0%

3.1% 3.0% 3.0% 4.0%

6.0%

7.7%

8.0%

8.8%

11.3%

10.0%

12.0% COURTESY OF

Source: Scarborough, Hispanic Study 2018 Rel. 2, Phoenix DMA, Household Total. (*Adults 18+). Plan to expand family includes birth of a child or get married in the next year.

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PHOENIX HISPANIC HHLDS SPENT IN THE PAST YEAR $135M

$68M

95K

ON FURNITURE

OR 9% OF HISPANIC A18+ PLAN TO PURCHASE A HOUSE/CONDO WITHIN THE NEXT YEAR* VS. 7% NON-HISPANIC

114K

ON MATTRESSES

OR 11% OF HISPANIC A18+ PLAN TO EXPAND THEIR FAMILY WITHIN THE NEXT YEAR* VS. 6% NON-HISPANIC COURTESY OF

Source: Scarborough, Hispanic Study 2018 Rel. 2, Phoenix DMA, Household Total. (*Adults 18+). Plan to expand family includes birth of a child or get married in the next year.

HISPANICS MORE LIKELY THAN NON-HISPANICS TO BUY WITHIN THE NEXT YEAR More Likely than Non-Hispanics to Buy Within the Next Year!

% HHLDS PLAN TO PURCHASE FURNITURE

% HHLDS PLAN TO PURCHASE A MAT TRESS

% HHLDs Plan to Purchase Furniture

25.0%

21.3%

+95% MORE LIKELY TO BUY A FURNITURE

20.0% 15.0%

25.0% 20.0%

10.0%

5.0%

0.0%

HISPANIC

TO BUY A MATTRESS

13.2%

15.0%

10.9%

10.0%

19.9%

+51% MORE LIKELY

NON-HISPANIC

HISPANIC

NON-HISPANIC COURTESY OF

Source: Scarborough, Hispanic Study 2018 Rel. 2, Phoenix DMA, Household Total. (*Adults 18+). Plan to expand family includes birth of a child or get married in the next year.

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FURNITURE/MATTRESS CONSUMERS HISPANIC HHLDS IN THE TUCSON MARKET

64%

34K

OR 92K HISPANIC HHLDS SHOPPED AT A FURNITURE/ MATTRESS STORE IN THE PAST YEAR VS. 52% NON-HISPANIC HHLDS

50K

HISPANIC HHLDS SHOPPED FOR FURNITURE/HOME FURNISHINGS ONLINE IN THE PAST YEAR

24K

HISPANIC HHLDS PURCHASED FURNITURE IN THE PAST YEAR

HISPANIC HHLDS PURCHASED A MATTRESS IN THE PAST YEAR COURTESY OF

Scarborough, 2018 Rel. 2, Tucson DMA, Household Total. (*Adults 18+). Plan to expand family includes birth of a child or get married in the next year.

TOP FURNITURE/MATTRESS STORES IN TUCSON Top Furniture/Mattress Stores

RANKED BY % HISPANICS HHLDS WHO BOUGHT FURNITURE/MATTRESS IN THE PAST YEAR Ranked by % Hispanics HHLDs Who Bought Furniture/Mattress in the Past Year

16.7% 16.5%

SAM LEVITZ COSTCO JCPENNEY SAM'S FURNITURE ASHLEY FURNITURE

2.5% 2.3% 2.2% 2.2% 2.0%

MATTRESS FIRM CURACAO LA-Z-BOY FURNITURE CONN'S HOMEPLUS ETHAN ALLEN 0.0%

2.0%

4.0%

5.5% 4.7%

6.0%

7.9%

8.0%

10.0%

12.0%

14.0%

16.0%

18.0% COURTESY OF

Scarborough, 2018 Rel. 2, Tucson DMA, Household Total. (*Adults 18+). Plan to expand family includes birth of a child or get married in the next year.

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TUCSON HISPANIC HHLDS SPENT IN THE PAST YEAR $52M

$24M

18K

ON FURNITURE

OR 6% OF HISPANIC A18+ PLAN TO PURCHASE A HOUSE/CONDO WITHIN THE NEXT YEAR* VS. 6% NON-HISPANIC

27K

ON MATTRESSES

OR 9% OF HISPANIC A18+ PLAN TO EXPAND THEIR FAMILY WITHIN THE NEXT YEAR* VS. 4% NON-HISPANIC COURTESY OF

Scarborough, 2018 Rel. 2, Tucson DMA, Household Total. (*Adults 18+). Plan to expand family includes birth of a child or get married in the next year.

HISPANICS MORE LIKELY THAN NON-HISPANICS TO BUY WITHIN THE NEXT YEAR

More Likely than Non-Hispanics to Buy Within the Next Year! % HHLDs Plan to Purchase a Mattress

More Likely than Non-Hispanics to Buy Within the Next Year!

% H H%LHHLDs D S PlanP toL Purchase A N TFurniture O PURCHASE FURNITURE

14.0% 12.0%

12.7%

10.0%

% HHLDS PLAN TO PURCHASE A MAT TRESS

+69% MORE LIKELY

+89% MORE LIKELY TO BUY A MATTRESS

14.0%

TO BUY A FURNITURE

12.0%

7.9%

10.0%

7.5%

8.0%

14.9%

16.0%

8.0%

6.0%

4.0%

2.0%

2.0% 0.0%

0.0% HISPANIC

NON-HISPANIC

HISPANIC

NON-HISPANIC COURTESY OF

Scarborough, 2018 Rel. 2, Tucson DMA, Household Total. (*Adults 18+). Plan to expand family includes birth of a child or get married in the next year.

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HOME APPLIANCES & ELECTRONICS HISPANIC HHLDS IN THE PHOENIX MARKET

79K

227K

OR 18% OF HISPANIC HHLDS PURCHASED AN ITEM AT A LARGE APPLIANCE STORE IN THE PAST YEAR

95K

OR 52% OF HISPANIC HHLDS PURCHASED AN ITEM AT A CONSUMER ELECTRONIC STORE IN THE PAST YEAR VS. 43% NON-HISPANIC

114K

OR 9% OF HISPANIC A18+ PLAN TO PURCHASE A HOUSE/CONDO WITHIN THE NEXT YEAR* VS. 7% NON-HISPANIC

OR 11% OF HISPANIC A18+ PLAN TO EXPAND THEIR FAMILY WITHIN THE NEXT YEAR* VS. 6% NON-HISPANIC COURTESY OF

Source: Scarborough, Hispanic Study 2018 Rel. 2, Phoenix DMA, Household Total. (*Adults 18+). Plan to expand family includes birth of a child or get married in the next year.

TOP CONSUMER ELECTRONIC STORES IN PHOENIX Top Consumer Electronic Stores

RANKED BY % HISPANICS HHLDS WHO PURCHASED AN ITEM AT A CONSUMER ELECTRONIC STORE IN THE PAST YEAR

Ranked by % Hispanics HHLDs Who Purchased an Item at a Consumer Electronic Store in the Past Year

WALMART AMAZON OTHER STORE FRY'S ELECTRONICS TARGET BEST BUY APPLE STORE COSTCO SAM'S CLUB STAPLES

1.4% 0.0%

11.5% 10.3% 9.5% 9.5%

5.2% 5.1% 4.0% 5.0%

22.1%

10.0%

15.0%

20.0%

26.2%

25.0%

30.0% COURTESY OF

Source: Scarborough, Hispanic Study 2018 Rel. 2, Phoenix DMA, Household Total. (*Adults 18+). Plan to expand family includes birth of a child or get married in the next year.

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TOP LARGE APPLIANCE STORES IN PHOENIX Top Large Appliance Stores

RANKED BY % HISPANICS HHLDS WHO PURCHASED AN ITEM AT A LARGE APPLIANCE STORE IN THE PAST YEAR

Ranked by % Hispanics HHLDs Who Purchased an Item at a Large Appliance Store in the Past Year

7.6%

THE HOME DEPOT

5.2% 4.7%

LOWE'S OTHER STORE

2.7%

BEST BUY

1.6%

SEARS

0.1%

CONN'S HOMEPLUS 0.0%

1.0%

2.0%

3.0%

4.0%

5.0%

6.0%

7.0%

8.0% COURTESY OF

Source: Scarborough, Hispanic Study 2018 Rel. 2, Phoenix DMA, Household Total. (*Adults 18+). Plan to expand family includes birth of a child or get married in the next year.

HISPANICS ARE MORE LIKELY THAN NON-HISPANICS TO PURCHASE THE FOLLOWING HOUSEHOLD ITEMS WITHIN THE NEXT YEAR IN PHOENIX Hispanics Are More Likely than Non-Hispanics to Purchase the Following Household Items Within the Next Year Ranked by % Hispanics HHLDs Who Plan to Purchase Each Item in the Next Year

16.0% 14.0% 12.0% 10.0% 8.0 % 6.0 % 4.0 % 2.0 % 0.0 %

14.4% 9.1% 11.4% 5.6% 8.4% 2.6% 7.2% 4.4% 6.1% 2.1% 5.8% 4.5% 5.5% 2.2% 4.9% 1.6% 4.7% 3.1% 3.2% 1.5%

RANKED BY % HISPANICS HHLDS WHO PLAN TO PURCHASE EACH ITEM IN THE NEXT YEAR

SMARTPHONE (IPHONE, GALAXY, ETC.)

MAJOR APPLIANCE

SMART TV (INTERNET CAPABLE TELEVISION)

HOME SECURITY GAME CONSOLE SYSTEM (PLAYSTATION, XBOX, ETC.)

HISPANIC

TABLET (IPAD, HIGH-DEFINITION GALAXY TAB, TELEVISION KINDLE FIRE, (HDTV) ETC.)

VIRTUAL REALITY (VR) HEADSET

SMARTWATCH STREAMING (APPLE WATCH, MEDIA PLAYER SAMSUNG GEAR, (APPLE TV, ETC.) ROKU, ETC.)

NON-HISPANIC COURTESY OF

Source: Scarborough, Hispanic Study 2018 Rel. 2, Phoenix DMA, Household Total. (*Adults 18+). Plan to expand family includes birth of a child or get married in the next year.

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HOME APPLIANCES & ELECTRONICS HISPANIC HHLDS IN THE TUCSON MARKET

33K

68K

OR 23% OF HISPANIC HHLDS PURCHASED AN ITEM AT A LARGE APPLIANCE STORE IN THE PAST YEAR

OR 47% OF HISPANIC HHLDS PURCHASED AN ITEM AT A CONSUMER ELECTRONIC STORE IN THE PAST YEAR

VS. 18% NON-HISPANIC

18K

VS. 40% NON-HISPANIC

27K

OR 6% OF HISPANIC A18+ PLAN TO PURCHASE A HOUSE/CONDO WITHIN THE NEXT YEAR*

OR 9% OF HISPANIC A18+ PLAN TO EXPAND THEIR FAMILY WITHIN THE NEXT YEAR*

VS. 6% NON-HISPANIC

VS. 4% NON-HISPANIC COURTESY OF

Source: Scarborough, 2018 Rel. 2, Tucson DMA, Household Total. (*Adults 18+). Plan to expand family includes birth of a child or get married in the next year.

TOP CONSUMER ELECTRONIC STORES IN TUCSON Top Consumer Electronic Stores

RANKED BY % HISPANICS HHLDS WHO PURCHASED AN ITEM AT A CONSUMER ELECTRONIC STORE IN THE PAST YEAR

Ranked by % Hispanics HHLDs Who Purchased an Item at a Consumer Electronic Store in the Past Year

22.3%

WALMART BEST BUY AMAZON OTHER STORE TARGET COSTCO APPLE STORE

3.1% 2.6% 2.3%

OFFICE DEPOT CURACAO RADIOSHACK 0.0%

7.1% 5.9% 5.6%

5.0%

9.2%

10.0%

12.8%

15.0%

15.9%

20.0%

25.0% COURTESY OF

Source: Scarborough, 2018 Rel. 2, Tucson DMA, Household Total. (*Adults 18+). Plan to expand family includes birth of a child or get married in the next year.

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TOP LARGE APPLIANCE STORES IN TUCSON Top Large Appliance Stores Ranked by % Hispanics HHLDs Who Purchased an Item at a Large Appliance Store in the Past Year

RANKED BY % HISPANICS HHLDS WHO PURCHASED AN ITEM AT A LARGE APPLIANCE STORE IN THE PAST YEAR

7.1%

THE HOME DEPOT

5.6% 5.5%

LOWE'S BEST BUY COSTCO OTHER STORE SEARS

1.7% 1.6% 1.3% 0.9% 0.6%

CURACAO CHRISTIE'S APPLIANCE CONN'S HOMEPLUS SAM'S CLUB 0.0%

1.0%

2.0%

2.8%

3.0%

4.0%

5.0%

6.0%

7.0%

8.0% COURTESY OF

Source: Scarborough, 2018 Rel. 2, Tucson DMA, Household Total. (*Adults 18+). Plan to expand family includes birth of a child or get married in the next year.

HISPANICS ARE MORE LIKELY THAN NON-HISPANICS TO PURCHASE THE FOLLOWING HOUSEHOLD ITEMS WITHIN THE NEXT YEAR IN TUCSON Hispanics Are More Likely than Non-Hispanics to Purchase the Following Household Items Within the Next Year Ranked by % Hispanics HHLDs Who Plan to Purchase Each Item in the Next Year

10.0% 8.0% 6.0% 4.0% 2.0%

9.3% 7.0% 8.5% 5.1% 8.0% 4.7% 7.0% 4.5% 6.5% 2.0% 4.1% 3.2% 4.0% 2.1% 3.4% 1.2% 3.2% 2.0% 2.7% 1.6%

RANKED BY % HISPANICS HHLDS WHO PLAN TO PURCHASE EACH ITEM IN THE NEXT YEAR

0.0% COMPUTER (DESKTOP OR LAPTOP)

MAJOR APPLIANCE

HIGH-DEFINITION TELEVISION (HDTV)

SMART TV (INTERNET CAPABLE TELEVISION)

HOME SECURITY TABLET (IPAD, ENERGY SAVING SMART SPEAKER SMARTWATCH STREAMING SYSTEM GALAXY TAB, APPLIANCE (AMAZON ECHO, (APPLE WATCH, MEDIA PLAYER KINDLE FIRE, ETC.) SAMSUNG GEAR, (APPLE TV, ETC.) ETC.) ROKU, ETC.)

HISPANIC

NON-HISPANIC COURTESY OF

Source: Scarborough, 2018 Rel. 2, Tucson DMA, Household Total. (*Adults 18+). Plan to expand family includes birth of a child or get married in the next year.

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EXCERPT

STATE OF HOME O W N E R S H I P REPORT

Source: nahrep.org/downloads/2018-state-of-hispanic-homeownership-report.pdf

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EXCERPT

AFFORDABLE QUALITY HOUSING

S T A T E O F H I S PA N I C H O M E O W N E R S H I P R E P O R T

Executive Summary

U.S. HISPANIC HOMEOWNERSHIP IN 2018 AND OVER THE PAST DECADE

In 2018, Hispanics achieved a net gain of 362,000 homeowners. This raised the Hispanic homeownership rate from 46.2 percent in 2017 to 47.1 percent in 2018 and was the largest net gain for Hispanics since 2005.¹

HISPANIC HOMEOWNERSHIP RATE INCREASE 47.1

2018

46.2

2017

2016

2015

46.0

CONCLUSION In 2008, the Great Recession rocked the U.S. economy, upended the housing industry and caused millions of foreclosures nationwide. During that time, homeownership losses for Hispanics were particularly devastating.

POPULATION TRENDS

2018

45.6

HOUSEHOLD FORMATION

In 2018, Hispanics formed 485,000 new households, accounting for 32.4 percent of total U.S. household formations. According to Harvard’s Joint Center for Housing Studies, Hispanic are projected to increase by 4.6 million households between 2015 and 2025. Hispanic household growth continues to outpace that of overall U.S. household growth and is anticipated to do so for the foreseeable future.

SOURCE: U.S. CENSUS BUREAU

After twelve consecutive years of declines that affected all population segments, the Hispanic segment helped pull the nation out of a devastating housing recession in 2015 when it became the first ethnic demographic to show an increase to its post-recession homeownership rate. Hispanics have been the only ethnic demographic group to raise their homeownership rate in each of the past four years. Over the past decade, Hispanics have accounted for 62.7 percent of net U.S. homeownership gains, growing from 6,303,000 homeowners to 7,877,000, a total increase of 1,574,000 Hispanic homeowners.2 This upward trajectory for Hispanic homeownership is consistent with projections made by the Urban Institute that Hispanics will account for more than half of all new homeowners over the next several years and for 56 percent of all new homeowners by 2030.3

INCOME TRENDS In 2017, the most current data available, Hispanic median household income also rose to $50,486, accounting for the largest increase in income (3.7 percent) among all racial or ethnic population groups.4

At 58.9 million, the Hispanic population represents a rising share of the U.S. population, equating to 18.1 percent of the overall U.S. population.5 Between 2016 and 2017, the Hispanic population increased by 1.5 million people, accounting for over half of the nation’s population growth. Hispanics are the country’s largest ethnic minority and have accounted for more than half of total U.S. population growth since 2000.6

AGE At a median age of 28.7, Hispanics are younger than the median age of non-Hispanic Whites (43.2 years) and the median overall U.S. age of 37.8 years.7 A majority (60.4 percent) of all U.S. Hispanics are 35 or younger with over a quarter (27.2 percent) as millennials between the ages of 19 to 35, many of whom are entering their prime home buying years.8

LABOR FORCE PARTICIPATION At 66.3 percent, Hispanics continue to have the highest labor force participation rate of any demographic and are ahead of the overall U.S. labor force participation rate of 62.9.9 Their high participation rate is due in part to the youth of the demographic as Hispanic millennials comprise nearly 30 percent of all Hispanics.

Today, unemployment is at historic lows and the economy is amid the longest expansion on record. These advances are due in large part to the contributions of Hispanics from 2008 to 2018, especially in three key areas: •Hispanics were responsible for 81 percent of the U.S. labor force growth.11 •Hispanics accounted for 39.6 percent of U.S. household formations.12 •Hispanic homeownership gains represented 62.7 percent of the U.S. net homeownership increase.13 In the years following the recession, Hispanics have remained passionate about homeownership. According to Fannie Mae’s 2018 National Housing Survey, 88 percent of Hispanics said that homeownership is a good investment longterm, and 92 percent said that, in the future, they are more likely to be homeowners than renters. In 2018, Hispanics posted their largest homeownership gain since 2005. Despite concerns about housing inventory and changing government policies related to homeownership, the leading indicators, such as household formation, income trends, age and consumer sentiment, suggest that Hispanics will continue to drive homeownership gains in America for the foreseeable future.

U.S. HISPANICS ACCOUNT FOR: 2018

HOUSEHOLD COMPOSITION

2017

At an average of 3.7 persons, Hispanic households are larger than the U.S. average of 3.0 and are more likely to be a multigenerational household.10 Hispanic households are also more likely to be comprised of two parents and at least one child.

2016 2015 2014 2013 2012 2011 2010 2009 2008

62.7 % TOTAL NET U.S. HOMEOWNERSHIP GAINS

SOURCE: U.S. CENSUS BUREAU

Source: nahrep.org/downloads/2018-state-of-hispanic-homeownership-report.pdf

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Fry’s Pharmacy provides a full range of healthcare services designed to provide personalized service and meet your overall healthcare needs.

For nearly 60 years we’ve helped feed your family and keep them healthy. We Offer: • Prescription Services • Vaccinations • Kroger Rx Savings Club

• The Little Clinic • Cholesterol Screenings • Diabetes Risk Assessment

• OptUp Nutrition App • Wellness Your Way Connect

QUALITY AFFORDABLE FOOD

CHAPTER 5 QUALITY AFFORDABLE FOOD PROFILE: A HOUSE FULL OF LOVE ALSO REQUIRES HEALTHY FOOD 125

CHARTS • Quick Service Restaurants (Phoenix) • Phoenix Hispanics Enjoy a Variety Choices • % Who Visited QSRs in Phoenix • Average No. of QSR Visits in Past (Phoenix) • Top QSRs (Phoenix) • Quick Service Restaurants (Tucson) • Tucson Hispanics Enjoy a Variety Choices • % Who Visited QSRs in Tucson • Average No. of QSR Visits in Past (Tucson) • Top QSRs (Tucson)

BY AMY MAT THEWS Two moms get the help they need from St. Mary’s Food Bank.

EXCERPT: TABLE FROM HUNGER DOESN’T TAKE A VACATION: SUMMER NUTRITION STATUS REPORT

The Food Research & Action Center’s latest statistics

CHARTS

• U.S. Households by Food Security Status • Arizona is 2nd in % of Households Unable to Provide Adequate Food • Households with Children Suffer More Food Insecurity • SNAP Recipients in Arizona • Arizona Congressional Districts 1–9 (Households Receiving SNAP by Race, 2018) • More than 90% of SNAP Recipients Were U.S. Citizens in 2015 • Hispanic Grocery Shopping in the Phoenix Market • Average Amount Spent on Groceries Weekly in Phoenix • Top Stores Where Most Groceries Purchased in Phoenix • Hispanic Grocery Shopping in the Tucson Market • Average Amount Spent on Groceries Weekly in Tucson • Top Stores Where Most Groceries Purchased in Tucson

PROFILE: ANHELO RESTAURANT

127–138

SUBMITTED BY CITY OF PHOENIX Chef Ivan Jacobs has finally opened his dream restaurant years after his days working in a food truck kitchen.

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141–144 of Menu 30 Days

of Menu 30 Days

PROFILE: MORENO’S MEXICAN GRILL

BY MARY RABAGO Angel Moreno had an American Dream–and now he operates seven restaurants in the Phoenix metro area.

CHARTS • • • • • • • • •

139

2 0 1 9

• 123

145

146–149

Sit-Down Restaurants (Phoenix) Phoenix Hispanics Enjoy a Variety of Menu Choices % Who Visited Sit-Down Restaurants in Phoenix Average No. of Sit-Down Restaurant Visits in Past 30 Days (Phoenix) Top Sit-Down Restaurants (Phoenix) Sit-Down Restaurants (Tucson) Tucson Hispanics Enjoy a Variety of Menu Choices % Who Visited Sit-Down Restaurants in Tucson Average No. of Sit-Down Restaurant Visits in Past 30 Days (Tucson) Top Sit-Down Restaurants (Tucson) T H E S T AT E O F A R I Z O N A’ S H I S P A N I C M A R K E T

WO R K I N G TO G E T H E R . When we come together for a common goal, we can achieve uncommon results. We at Anheuser-Busch salute the Arizona Hispanic Chamber of Commerce for striving for a Better World.

QUALITY AFFORDABLE FOOD

PROFILE

A HOUSE FULL OF LOVE ALSO REQUIRES HEALTHY FOOD BY MARCOS J. GAUCIN

SHE IS TAKING CARE OF EVERYONE BY HERSELF AND BECAUSE OF HER PART-TIME JOB, SHE DOES NOT QUALIFY FOR ANY GOVERNMENT ASSISTANCE.

“It’s hard to pay bills when you don’t know when the check is coming or how much it will be. School uniforms, food and rent are expensive,” Angelica says. When the situation becomes too much of a struggle, the family turns to St. Mary’s Mobile Pantry program. With a site close by, they can pick up fresh fruits and vegetables, canned goods, rice, beans, pasta and so much more.

Working at a hospital for the last two years, Veronica checks in patients at the front desk. She likes the work and the interaction with new patients. As a single mother, though, Veronica struggles with her household budget and trying to put food on the table every day. The house is full of love with her stepdaughter, daughter “IT’S HARD TO PAY BILLS SOMETIMES, VERONICA SAYS. and granddaughter, but “THERE HAVE BEEN MANY TIMES I’VE STRUGGLED.” sometimes there is a lack of food. She is taking care of everyone by herself and, because of her part-time job, she does not qualify for any government assistance.

WITH A FAMILY OF SIX, ANGELICA AND HER HUSBAND SOMETIMES HAVE A HARD TIME MAKING IT THROUGH THE MONTH.

“My girls like vegetables,” Angelica says. “They really like everything except for onions. They’re pretty good eaters. It makes me feel very sad that so many children in Arizona are going hungry and do not know where their next meal is coming from. I know schools are trying to have meals for them–breakfasts, lunches and snacks after school.”

Veronica turned to St. Mary’s Food Bank for help. Taking advantage of our Mobile Pantry program, she can choose food–fresh fruits and vegetable, meat, bread and so much more–in an “open air” model close to her house. Veronica’s two-year-old granddaughter really loves the fresh fruit. Today Veronica is most appreciative of the available meat and bottled water.

To St. Mary’s many supporters, Angelica says, “Thank you for all the help and the hours that you volunteer.”

“It’s great,” she says, “because it’s getting warm outside.” As Veronica and her small granddaughter walked away, Veronica says, “Thank you for taking time out and helping and being considerate of others.”

HELPING A MOTHER PROVIDE NUTRITIOUS MEALS FOR HER CHILDREN

Angelica knows electricity is important to keep her household running, but when the light bill is the highest during the summer months, it can be a struggle. With a family of six, Angelica and her husband sometimes have a hard time making it through the month. Budgeting is difficult. Her husband’s job has recently turned into an “as-needed” basis, which makes the pay inconsistent.

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EXCERPT

QUALITY AFFORDABLE FOOD Table 1:

Average Daily Participation (ADP) in Summer Nutrition1 in July 2017 and July 2018, Compared to Regular School Year National School Lunch Program (NSLP)2 ADP for School Years 2016–2017 and 2017–2018, by State

State Alabama Alaska Arizona Arkansas California Colorado Connecticut Delaware District of Columbia Florida Georgia Hawaii Idaho Illinois Indiana Iowa Kansas Kentucky Louisiana Maine Maryland Massachusetts Michigan Minnesota Mississippi Missouri Montana Nebraska Nevada4 New Hampshire New Jersey New Mexico New York North Carolina North Dakota Ohio Oklahoma Oregon Pennsylvania Rhode Island South Carolina South Dakota Tennessee Texas Utah Vermont Virginia Washington West Virginia Wisconsin Wyoming US

Summer Nutrition ADP July 2017

NSLP ADP

Ratio3 of Summer Nutrition to NSLP

2016–2017

37,031 4,062 48,216 24,302 443,214 19,625 34,257 10,147 20,260 213,812 195,233 5,861 18,301 89,065 79,276 19,778 17,637 30,876 28,795 15,682 63,735 53,581 66,414 46,948 22,656 31,139 8,599 8,155 15,790 5,586 101,138 49,193 358,046 100,468 3,254 64,864 14,458 33,475 93,566 9,770 61,610 7,522 65,379 197,088 23,573 7,843 66,007 37,660 10,667 41,685 3,916 3,029,216

362,235 38,871 462,360 227,029 2,416,712 224,547 160,455 62,719 42,280 1,338,262 870,584 61,112 92,882 767,893 417,168 172,114 183,858 398,106 425,670 57,272 295,498 321,014 522,393 271,639 293,397 352,424 46,828 118,849 170,769 34,854 426,413 173,400 1,179,610 640,546 31,288 622,186 305,955 205,394 630,888 50,255 345,251 48,043 481,773 2,412,221 158,817 25,570 410,283 338,448 130,221 271,323 24,765 20,122,441

10.2 10.5 10.4 10.7 18.3 8.7 21.3 16.2 47.9 16.0 22.4 9.6 19.7 11.6 19.0 11.5 9.6 7.8 6.8 27.4 21.6 16.7 12.7 17.3 7.7 8.8 18.4 6.9 9.2 16.0 23.7 28.4 30.4 15.7 10.4 10.4 4.7 16.3 14.8 19.4 17.8 15.7 13.6 8.2 14.8 30.7 16.1 11.1 8.2 15.4 15.8 15.1

Rank 2016–2017

39 35 36 34 14 44 9 19 1 22 7 41 10 31 12 32 40 47 50 5 8 17 30 16 48 43 13 49 42 21 6 4 3 24 38 37 51 18 28 11 15 25 29 46 27 2 20 33 45 26 23

Summer Nutrition ADP July 2018 36,351 3,719 56,979 24,246 413,455 19,588 33,977 10,415 15,274 194,458 146,746 5,353 17,869 87,412 68,609 18,625 17,154 35,528 24,918 15,214 65,425 53,772 65,338 46,437 24,034 29,343 9,091 8,470 13,688 4,826 95,512 45,816 348,387 90,724 2,823 61,926 16,612 30,808 89,416 9,235 54,749 7,640 69,516 178,430 25,886 7,826 64,294 34,867 11,228 41,996 4,012 2,858,022

NSLP ADP

Ratio3 of Summer Nutrition to NSLP

Rank

2017–2018

353,725 38,630 453,132 222,748 2,394,192 217,977 165,497 61,952 44,225 1,435,477 854,861 61,059 89,446 765,565 422,701 170,725 179,734 399,004 426,783 55,503 292,141 321,844 522,219 268,450 285,750 344,534 46,388 119,859 171,016 32,806 420,665 169,904 1,283,314 632,182 31,737 610,719 302,847 199,394 637,906 48,855 341,803 46,024 478,271 2,471,624 154,126 25,236 424,401 328,735 135,605 266,666 23,677 20,251,633

10.3 9.6 12.6 10.9 17.3 9.0 20.5 16.8 34.5 13.5 17.2 8.8 20.0 11.4 16.2 10.9 9.5 8.9 5.8 27.4 22.4 16.7 12.5 17.3 8.4 8.5 19.6 7.1 8.0 14.7 22.7 27.0 27.1 14.4 8.9 10.1 5.5 15.5 14.0 18.9 16.0 16.6 14.5 7.2 16.8 31.0 15.1 10.6 8.3 15.7 16.9 14.1

Percent Change in Summer Nutrition ADP 2017–2018

36 38 30 34 13 40 8 16 1 29 14 43 9 32 20 33 39 41 50 3 7 18 31 12 45 44 10 49 47 25 6 5 4 27 42 37 51 23 28 11 21 19 26 48 17 2 24 35 46 22 15

-1.8% -8.4% 18.2% -0.2% -6.7% -0.2% -0.8% 2.6% -24.6% -9.1% -24.8% -8.7% -2.4% -1.9% -13.5% -5.8% -2.7% 15.1% -13.5% -3.0% 2.7% 0.4% -1.6% -1.1% 6.1% -5.8% 5.7% 3.9% -13.3% -13.6% -5.6% -6.9% -2.7% -9.7% -13.2% -4.5% 14.9% -8.0% -4.4% -5.5% -11.1% 1.6% 6.3% -9.5% 9.8% -0.2% -2.6% -7.4% 5.3% 0.7% 2.5% -5.7%

Summer Nutrition includes the Summer Food Service Program and free and reduced-price National School Lunch Program, including the Seamless Summer Option. School Year NSLP numbers reflect free and reduced-price lunch participation during the regular school year. Ratio of Summer Nutrition to NSLP is the number of children in Summer Nutrition per 100 in NSLP. 4 The Nevada state child nutrition agency provided updated average daily participation data for the National School Lunch Program for July 2017. The updated data resulted in Nevada’s 2017 rank moving from 50 to 42. State rankings and national numbers for 2017 were adjusted accordingly. 2 3

FRAC n Hunger Doesn’t Take a Vacation: Summer Nutrition Status Report n www.FRAC.org n

@fractweets

Source: www.FRAC.org

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QUALITY AFFORDABLE FOOD

US HOUSEHOLDS BY FOOD SECURITY STATUS PERCENTAGE

U.S. HOUSEHOLDS BY FOOD SECURITY STATUS, 2017

2017

BY PERCENTAGE

100.00%

88.20%

90.00% 80.00% 70.00% 60.00% 50.00% 40.00% 30.00% 20.00%

7.30%

4.50%

10.00% 0.00%

HOUSEHOLDS WITH VERY LOW FOOD SECURITY

HOUSEHOLDS WITH LOW FOOD SECURITY

FOOD SECURE HOUSEHOLDS

FOOD SECURITY: ACCESS BY ALL PEOPLE AT ALL TIMES TO ENOUGH FOOD FOR AN ACTIVE, HEALTHY LIFE. Food security: Access by all people at all times to enough food for an active, healthy life

Source: United States Department of Agriculture, Household Food Security in the United States in 2017 www.ers.usda.gov/webdocs/publications/90023/err-256.pdf?v=0

Source: United States Department of Agriculture, Household Food Security in the United States in 2017 https://www.ers.usda.gov/webdocs/publications/90023/err-256.pdf?v=0

ARIZONA IS 2ND IN % OF HOUSEHOLDS UNABLE TO PROVIDE ADEQUATE FOOD

ARIZONA IS 2ND IN % OF HOUSEHOLDS UNABLE TO PROVIDE ADEQUATE FOOD (BY STATE) PERCENTAGE OF HOUSEHOLDS

BY STATE 20.00% 18.00%

PERCENTAGE OF HOUSEHOLDS

17.60%

16.00%

14.60%

14.00% 12.00%

12.10%

11.80%

11.50%

NEVADA

CALIFORNIA

UTAH

10.00%

10.30%

8.00% 6.00% 4.00% 2.00% 0.00% NEW MEXICO

ARIZONA

COLORADO

THE US DEPARTMENT OF AGRICULTURE (USDA) DEFINES FOOD INSECURITY AS A LACK OF CONSISTENT ACCESS TO ENOUGH FOOD FOR AN ACTIVE, HEALTHY LIFE. Source: United Health Foundation, America's Health Rankings 2018 www.americashealthrankings.org/explore/health-of-women-and-children/measure/food_insecurity_household The U.S. Department of Agriculture (USDA) defines food insecurity as a lack of consistent access to enough food for an active, healthy life. Source: United Health Foundation, America's Health Rankings 2018 https://www.americashealthrankings.org/explore/health-of-women-and-children/measure/food_insecurity_household/state/ALL

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QUALITY AFFORDABLE FOOD

HOUSEHOLDS WITH CHILDREN SUFFER MORE FOOD INSECURITY

25.0%

21.1%

18%

20.0%

15.0%

15.7%

11.8%

10.0%

5.0%

0.0% ALL HOUSEHOLDS

HOUSEHOLDS WITH CHILDREN

GENERAL POPULATION

LATINOS

Source: Bread for the World, Inc., Hunger and Poverty in the Latino Community fns-prod.azureedge.net/data-research Source: Bread for the World, Inc., Hunger and Poverty in the Latino Community https://bread.org/sites/default/files/downloads/hunger-poverty-latino-community-september-2018_final.pdf

SNAP RECIPIENTS IN ARIZONA MONTHLY AVERAGE, FY2014–FY2016

SNAP RECIPIENTS IN ARIZONA (FY2014–FY2016) (Monthly Average) IN MILLIONS

IN MILLIONS

1,044,310

1,060,000 1,040,000 1,020,000

999,401

1,000,000 980,000

960,105

960,000 940,000 920,000 900,000 2014

2015

2016

SNAP: SUPPLEMENTAL NUTRITION ASSISTANCE PROGRAM. SNAP: Assistance the program Source:Supplemental US DepartmentNutrition of Agriculture, Food andProgram, Nutrition isService, State Activity Report, Fiscal Year 2016 (September 2017)

fns-prod.azureedge.net/data-research

Source: U.S. Department of Agriculture, Food and Nutrition Service, State Activity Report, Fiscal Year 2016 (September 2017) https://fns-prod.azureedge.net/sites/default/files/snap/FY16-State-Activity-Report.pdf

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ARIZONA CONGRESSIONAL DISTRICT 1 Arizona Congressional District 1 - 2018

Households Receiving SNAP by Race

HOUSEHOLDS RECEIVING SNAP BY RACE, 2018 50.0% 45.0%

45.6%

43.2%

40.0% 35.0%

25.2%

30.0% 25.0% 20.0% 15.0%

8.9%

10.0%

2.4%

5.0%

0.0%

0.0% WHITE

BLACK

NATIVE AMERICAN

ASIAN

HISPANIC

OTHER

Source: US Department of Agriculture, Profile of SNAP Households fns-prod.azureedge.net/data-research

Source: U.S. Department of Agriculture, Profile of SNAP Households https://fns-prod.azureedge.net/sites/default/files/ops/Arizona.pdf

ARIZONA CONGRESSIONAL DISTRICT 2 Arizona Congressional District 2 - 2018

HOUSEHOLDS RECEIVING SNAP BY RACE, 2018 90.0% 80.0%

80.6%

70.0% 60.0% 50.0%

35.1%

40.0% 30.0%

10.7%

20.0%

4.7%

10.0%

2.6%

1.2%

NATIVE AMERICAN

ASIAN

0.0% WHITE

BLACK

HISPANIC

OTHER

Source: US Department of Agriculture, Profile of SNAP Households

fns-prod.azureedge.net/data-research Source: U.S. Department of Agriculture, Profile of SNAP Households https://fns-prod.azureedge.net/sites/default/files/ops/Arizona.pdf

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ARIZONA CONGRESSIONAL DISTRICT 3 Arizona Congressional District 3 - 2018

HOUSEHOLDS RECEIVING SNAP BY RACE, 2018 80.0% 70.0%

68.0%

61.1%

60.0% 50.0% 40.0%

26.7%

30.0% 20.0%

4.2%

10.0%

6.7%

1.1%

0.0% WHITE

BLACK

NATIVE AMERICAN

ASIAN

HISPANIC

OTHER

Source: US Department of Agriculture, Profile of SNAP Households fns-prod.azureedge.net/data-research

Source: U.S. Department of Agriculture, Profile of SNAP Households https://fns-prod.azureedge.net/sites/default/files/ops/Arizona.pdf

ARIZONA CONGRESSIONAL DISTRICT 4 Arizona Congressional District 4 - 2018

HOUSEHOLDS RECEIVING SNAP BY RACE, 2018 100.0% 90.0%

89.5%

80.0% 70.0% 60.0% 50.0% 40.0% 30.0%

17.3%

20.0% 10.0%

1.8%

0.3%

BLACK

NATIVE AMERICAN

ASIAN

0.0% WHITE

HISPANIC

6.5% OTHER

Source: US Department of Agriculture, Profile of SNAP Households fns-prod.azureedge.net/data-research Source: U.S. Department of Agriculture, Profile of SNAP Households https://fns-prod.azureedge.net/sites/default/files/ops/Arizona.pdf

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ARIZONA CONGRESSIONAL DISTRICT 5 Arizona Congressional District 5 - 2018

HOUSEHOLDS RECEIVING SNAP BY RACE, 2018 90.0%

82.0%

80.0% 70.0% 60.0% 50.0%

34.4%

40.0% 30.0%

12.5%

20.0% 10.0%

0.6%

BLACK

NATIVE AMERICAN

0.0% WHITE

2.7%

2.2%

ASIAN

HISPANIC

OTHER

ARIZONA CONGRESSIONAL DISTRICT 6 Arizona Congressional District 6 - 2018

HOUSEHOLDS RECEIVING SNAP BY RACE, 2018 90.0% 80.0%

79.0%

70.0% 60.0% 50.0% 40.0%

30.0%

30.0% 20.0%

6.3%

10.0%

3.1%

0.7%

0.0% WHITE

BLACK

10.9%

NATIVE AMERICAN

ASIAN

HISPANIC

OTHER

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T H E S T AT E O F A R I Z O N Aâ&#x20AC;&#x2122; S H I S P A N I C M A R K E T

QUALITY AFFORDABLE FOOD

ARIZONA CONGRESSIONAL DISTRICT 7 Arizona Congressional District 7 - 2018

HOUSEHOLDS RECEIVING SNAP BY RACE, 2018 70.0% 60.0%

58.4%

53.0%

50.0% 40.0%

26.2%

30.0%

15.5%

20.0% 10.0%

2.3%

2.9%

NATIVE AMERICAN

ASIAN

0.0% WHITE

BLACK

HISPANIC

OTHER

ARIZONA CONGRESSIONAL DISTRICT 8 Arizona Congressional District 8 - 2018

HOUSEHOLDS RECEIVING SNAP BY RACE, 2018 80.0%

73.6%

70.0% 60.0% 50.0% 40.0%

24.6%

30.0%

11.9%

20.0% 10.0%

0.0%

0.0% WHITE

BLACK

9.0%

4.5%

NATIVE AMERICAN

ASIAN

HISPANIC

OTHER

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QUALITY AFFORDABLE FOOD

ARIZONA CONGRESSIONAL DISTRICT 9 Arizona Congressional District 9 - 2018

HOUSEHOLDS RECEIVING SNAP BY RACE, 2018 70.0%

63.2%

60.0% 50.0%

35.4%

40.0% 30.0% 20.0%

15.8%

12.5%

5.8%

10.0%

2.0%

0.0% WHITE

BLACK

NATIVE AMERICAN

ASIAN

HISPANIC

OTHER

Source: US Department of Agriculture, Profile of SNAP Households fns-prod.azureedge.net/data-research

Source: U.S. Department of Agriculture, Profile of SNAP Households https://fns-prod.azureedge.net/sites/default/files/ops/Arizona.pdf

MORE THAN 90% OF SNAP RECIPIENTS WERE US CITIZENS IN 2015 MORE THAN 90% of SNAP RECIPIENTS WERE U.S. CITIZENS IN 2015

100.0% 90.0%

91.9%

80.0% 70.0% 60.0% 50.0% 40.0% 30.0% 20.0%

10.0% 0.0% U.S. BORN CITIZENS

NATURALIZED CITIZENS

0.8%

3.3%

REFUGEE

OTHER NONCITIZEN

8.7% CITIZEN CHILDREN LIVING WITH NONCITIZENS

Source: NPR, Deportation Fears Prompt Immigrants to Cancel Food Stamps, 2017 www.npr.org/sections/thesalt/2017/03/28/521823480/deportation-fears-prompt-immigrants-to-cancel-food-stamps

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Source: NPR, Deportation Fears Prompt Immigrants to Cancel Food Stamps, 2017 www.npr/sections/thesalt/2017/03/28/521823480/deportation-fears-prompt-immigrants-to-cancel-food-stamps

133

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Helping the faithful encounter the living Jesus Christ

a través de la conversión, la comunión y la solidaridad.

QUALITY AFFORDABLE FOOD

GROCERY SHOPPING

BY HISPANIC HHLDS IN THE PHOENIX MARKET

3.7

187K+

AVERAGE NUMBER OF PERSONS PER HISPANIC HHLD

HISPANIC HHLDS SHOPPED AT A GROCERY STORE IN THE PAST 7 DAYS

VS. 2.4 NON-HISPANIC HHLDS

+121% MORE LIKELY TO HAVE CHILDREN UNDER 18 YRS OLD IN THE HOUSEHOLD THAN NON-HISPANICS COURTESY OF

Source: Scarborough Hispanic Research, Phoenix, AZ 2018 Release 2 Household Total (Aug 2017 - Jul 2018)

$61M+

23%

GROCERY SPENDING BY HISPANIC HHLDS IN THE PAST 7 DAYS

OF ALL GROCERY SPENDING IN THE MARKET

COURTESY OF

Source: Scarborough Hispanic Research, Phoenix, AZ 2018 Release 2 Household Total (Aug 2017 - Jul 2018)

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QUALITY AFFORDABLE FOOD

AVERAGE AMOUNT SPENT +13% ON GROCERIES WEEKLY IN PHOENIX

ENT ON GROCERIES WEEKLY (HHLD)

MORE AVG GROCERY SPENDING BY HISPANICS THAN NON-HISPANICS IN THE PAST 7 DAYS

+13%

HHLD $145

$141

$140 $135 $130

$128

MORE AVERAGE GROCERY SPENDING BY HISPANICS THAN NON-HISPANICS IN THE PAST 7 DAYS

$125

$125 $120 $115 TOTAL

HISPANIC

NON-HISPANIC COURTESY OF

Source: Scarborough Hispanic Research, Phoenix, AZ 2018 Release 2 Household Total (Aug 2017 - Jul 2018)

TOP STORES WHERE MOST GROCERIES PURCHASED IN PHOENIX TOP STORES WHERE MOST GROCERIES PURCHASED (HISP. HHLDs)

% OF HISPANIC HOUSHOLD THAT PURCHASED AT EACH GROCERY STORE

4.1%

SAFEWAY

8.2%

COSTCO

12.1%

FOOD CITY

19.2%

WALMART SUPERCENTER

26.9%

FRY'S - FRY'S MARKETPLACE 0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0% COURTESY OF

Source: Scarborough Hispanic Research, Phoenix, AZ 2018 Release 2 Household Total (Aug 2017 - Jul 2018)

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T H E S T AT E O F A R I Z O N Aâ&#x20AC;&#x2122; S H I S P A N I C M A R K E T

QUALITY AFFORDABLE FOOD

GROCERY SHOPPING

BY HISPANIC HHLDS IN THE TUCSON MARKET

3.0

141K+

AVERAGE NUMBER OF PERSONS PER HISPANIC HHLD

HISPANIC HHLDS SHOPPED AT A GROCERY STORE IN THE PAST 7 DAYS

VS. 2.2 NON-HISPANIC HHLDS

+94% MORE LIKELY TO HAVE CHILDREN UNDER 18 YRS OLD IN THE HOUSEHOLD THAN NON-HISPANICS COURTESY OF

Source: Scarborough Research, Tucson, AZ 2018 Release 2 Household Total (Aug 2017 – Jul 2018)

$19M+

33%

GROCERY SPENDING BY HISPANIC HHLDS IN THE PAST 7 DAYS

OF ALL GROCERY SPENDING IN THE MARKET

COURTESY OF

Source: Scarborough Research, Tucson, AZ 2018 Release 2 Household Total (Aug 2017 – Jul 2018)

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T H E S T AT E O F A R I Z O N A’ S H I S P A N I C M A R K E T

QUALITY AFFORDABLE FOOD

+10% AVERAGE AMOUNT SPENT ON GROCERIES WEEKLY IN TUCSON AVERAGE AMOUNT SPENT ON GROCERIES WEEKLY (HHLD)

MORE AVG GROCERY SPENDING BY HISPANICS THAN NON-HISPANICS IN THE PAST 7 DAYS

+10%

HHLD

$139

$140 $135 $130

$130 $126

MORE AVERAGE GROCERY SPENDING BY HISPANICS THAN NON-HISPANICS IN THE PAST 7 DAYS

$125 $120 $115 TOTAL

HISPANIC

NON-HISPANIC COURTESY OF

Source: Scarborough Research, Tucson, AZ 2018 Release 2 Household Total (Aug 2017 – Jul 2018)

TOP STORES WHERE MOST GROCERIES PURCHASED IN TUCSON TOP STORES WHERE MOST GROCERIES PURCHASED (HISP. HHLDs)

% OF HISPANIC HOUSHOLD THAT PURCHASED AT EACH GROCERY STORE

6.7%

WALMART NEIGHBORHOOD MARKET

9.5%

FOOD CITY

9.9%

SAFEWAY

20.6%

WALMART SUPERCENTER

26.1%

FRY'S 0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0% COURTESY OF

Source: Scarborough Research, Tucson, AZ 2018 Release 2 Household Total (Aug 2017 – Jul 2018)

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T H E S T AT E O F A R I Z O N A’ S H I S P A N I C M A R K E T

PROFILE

QUALITY AFFORDABLE FOOD

ANHELO RESTAURANT Anhelo is a Spanish word that means longing and yearning. It’s simply, “desire.” For many years, Chef Ivan Jacobo popped up here and there capturing Valley foodies’ hearts and taste buds.

culture in kitchen and front end. He believes creative freedom will grow that future. Restaurant jobs, depending on the property, can be prone to bullying, derision or little respect for workers. At Anhelo, the ability to experience personal growth, take risks with new ideas and experiment without recrimination, won over his staff. Every employee, including Jacobo, sports an “Anhelo” tattoo.

Chef Ivan, of Hidden Kitchen fame, opened Anhelo in February 2019, in downtown Phoenix’s historic Heritage Square. He now serves diners in its landmark location between the James Beard awardwinning restaurants Nobuo at Teeter House and Pizzeria Bianco. Many meals have been served since Jacobo’s food-based journey began in culinary school. Eager to learn everything he could about food, he filled his days outside the classroom with a full-time job and slipping into every catering event he found. That work ethic drew the attention of one of his teachers. Encouraging him to start working in a kitchen, Jacobo moved to San Francisco, leaving behind the life and people he knew.

Giving back to the community in which he was raised, Ivan funds an annual scholarship to place a student at the culinary school he attended. He complements the scholarship by offering the student a job at Anhelo upon graduation. “The thing that motivates me the most–food–is literally giving me the opportunity to help other people achieve their dreams,” Jacobo says.

When he returned home to Arizona, his only dream was to open a restaurant.

He also is proud of the other ways Anhelo contributes to the community.

Jacobo started in a food truck kitchen. After a vehicle accident, he embraced the nascent “pop-up” dining experience. Sometimes, dinner was at his apartment; other times, Chef Ivan popped up in local parks. At all times, his goal was always to make the experience feel like home.

“Our house wine donates a percentage of all sales to charity, he says. “Now picture 10 restaurants doing the exact same thing. This world would be a lot better if more people thought about it this way.” —Submitted by City of Phoenix Community and Economic Development Department

Working two jobs, catering meals and then creating pop-up restaurants here and there, Chef Ivan saved enough money to open Anhelo. Most of the construction in the restaurant came from his own hands. Ivan painted the interior of the historic house and built the tables and the restaurant’s bar. Now that his dream restaurant Anhelo is open, Jacobo is systematically changing the Valley’s culinary landscape and culture. In the Anhelo kitchen and dining room, Chef Ivan empowers his employees to make decisions, an authority not common in fine dining restaurants. His sommelier, who has worked in the food industry for 27 years, has never before had the opportunity to create a wine list. His bartender, who has worked all over the Valley, never before had the opportunity to create her own drinks. “If I can provide that opportunity to grow their skills, why wouldn’t I do it?” Jacobo says.

OPEN FOR DINNER TUES‒SUN AT 5 P.M.

The chef wants to demonstrate to restaurateurs that a new generation of leaders will change the Valley’s food culture and the

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(602) 596-7745 628 E. ADAMS ST. PHOENIX, AZ 85004

T H E S T AT E O F A R I Z O N A’ S H I S P A N I C M A R K E T

Why is the 2020 Census Important to all Latinos? Important:

It will help shape the future for you, your kids and your family

Safe:

By law your answers remain confidential

Easy:

Three ways to respond • Online • Phone • Mail

www.2020census.gov

JOIN THE CENSUS BY APPLYING FOR POSITIONS TODAY! Full and part time jobs available

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FOR OVER 30 YEARS HAS BEEN BRINGING READERS THE STATE’S MOST COMPELLING BUSINESS AND LIFESTYLE NEWS

FOR INFORMATION ON OUR PUBLICATIONS, PRINT AND DIGITAL ADVERTISING, AND EVENT SPONSORSHIPS, VISIT AZBIGMEDIA.COM OR CALL 602.277.6045. FACEBOOK.COM/AZBIGMEDIA

@AZBIGMEDIA

LINKEDIN.COM/COMPANY/AZ-BIG-MEDIA

@AZBIGMEDIA

QUALITY AFFORDABLE FOOD

QUICK SERVICE RESTAURANTS HISPANIC A18+ IN THE PHOENIX MARKET

HISPANICS DINED AT A QSR IN THE PAST 30 DAYS

+8%

MORE LIKELY FOR HISPANICS TO DINE AT QSRs

96%

OF HISPANICS DINED AT A QSR IN THE PAST 30 DAYS

3.7

AVERAGE PERSONS PER HISPANIC HHLD

VS. NON-HISPANICS

VS. 89% NON-HISPANICS

VS. 2.4 NON-HISPANIC HHLD* COURTESY OF

Source: Scarborough Hispanic Study, 2018 R2, Phoenix DMA, Adults 18+ (Households Study Used Where Noted with *)

PHOENIX HISPANICS ENJOY A VARIETY OF MENU CHOICES Hispanics Enjoy A Variety of Menu Choices

% of Hispanics Who Visited Each Restaurant Type in the Past 30 Days

% OF HISPANICS WHO VISITED EACH RESTAURANT TYPE IN THE PAST 30 DAYS

11.3% 13.1% 14.0% 15.0% 15.3% 15.7%

ANY UPSCALE RESTAURANT ANY ICE CREAM ANY SEAFOOD RESTAURANT ANY STEAKHOUSE ANY ITALIAN RESTAURANT ANY BAKERY ANY COFFEEHOUSE ANY PIZZA RESTAURANT

20.6%

ANY CHINESE RESTAURANT

26.2%

ANY MEXICAN RESTAURANT 0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

34.2% 35.0%

40.0%

44.1% 45.0%

50.0% COURTESY OF

Source: Scarborough Hispanic Study, 2018 R2, Phoenix DMA, Adults 18+ (Households Study Used Where Noted with *)

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T H E S T AT E O F A R I Z O N Aâ&#x20AC;&#x2122; S H I S P A N I C M A R K E T

QUALITY AFFORDABLE FOOD

% WHO VISITED QSRs IN PHOENIX BY MEAL TYPE

BREAKFAST

LUNCH

DINNER

42% HISPANIC

73% HISPANIC

VS. 39% NON-HISPANIC

VS. 72% NON-HISPANIC

VS. 68% NON-HISPANIC COURTESY OF

Source: Scarborough Hispanic Study, 2018 R2, Phoenix DMA, Adults 18+ (Households Study Used Where Noted with *)

AVERAGE NO. OF QSR VISITS IN THE PAST 30 DAYS PHOENIX HISPANICS

PHOENIX NON-HISPANICS

VS. Top QSRs

5.3X

Ranked by % of Hispanics Who Visited Each QSR in the Past 30 Days

COURTESY OF

Source: Scarborough Hispanic Study, 2018 R2, Phoenix DMA, Adults 18+ (Households Study Used Where Noted with *)

TOP QSRs 60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0%

48.0% 39.2% 31.4% 20.7% 29.8% 12.2% 29.6% 17.9% 29.0% 17.6% 28.4% 27.2% 27.0% 19.4% 22.9% 10.2% 22.8% 19.9% 22.2% 19.2%

RANKED BY % OF HISPANICS WHO VISITED EACH QSR IN THE PAST 30 DAYS

MCDONALD'S BURGER KING

LITTLE CAESARS

JACK IN THE BOX

PANDA EXPRESS

HISPANIC

TACO BELL

IN-N-OUT BURGER

FILIBERTO'S MEXICAN

SUBWAY

STARBUCKS

NON-HISPANIC COURTESY OF

Source: Scarborough Hispanic Study, 2018 R2, Phoenix DMA, Adults 18+ (Households Study Used Where Noted with *)

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QUALITY AFFORDABLE FOOD

QUICK SERVICE RESTAURANTS HISPANIC A18+ IN THE TUCSON MARKET

304K

HISPANICS DINED AT A QSR IN THE PAST 30 DAYS

+10%

MORE LIKELY FOR HISPANICS TO DINE AT QSRs VS. NON-HISPANICS

96%

OF HISPANICS DINED AT A QSR IN THE PAST 30 DAYS

3.0

AVERAGE PERSONS PER HISPANIC HHLD

VS. 89% NON-HISPANICS

VS. 2.2 NON-HISPANIC HHLD* COURTESY OF

Source: Scarborough Hispanic Study, 2018 R2, Phoenix DMA, Adults 18+ (Households Study Used Where Noted with *)

TUCSON HISPANICS ENJOY A VARIETY OF MENU CHOICES

Hispanics Enjoy A Variety of Menu Choices

% of Hispanics Who Visited Each Restaurant Type in the Past 30 Days

% OF HISPANICS WHO VISITED EACH RESTAURANT TYPE IN THE PAST 30 DAYS

9.2% 10.0% 10.1% 10.6% 11.0% 13.6% 14.0%

ANY SPORTS BAR ANY ITALIAN RESTAURANT ANY OTHER ASIAN RESTAURANT ANY STEAKHOUSE ANY COFFEEHOUSE ANY BAKERY ANY SEAFOOD RESTAURANT ANY PIZZA RESTAURANT

20.1%

40.3%

ANY CHINESE RESTAURANT ANY MEXICAN RESTAURANT 0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

45.0%

47.4% 50.0% COURTESY OF

Source: Scarborough Hispanic Study, 2018 R2, Phoenix DMA, Adults 18+ (Households Study Used Where Noted with *)

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QUALITY AFFORDABLE FOOD

% WHO VISITED QSRs IN TUCSON BY MEAL TYPE

BREAKFAST

LUNCH

DINNER

48% HISPANIC

82% HISPANIC

72% HISPANIC

VS. 35% NON-HISPANIC

VS. 71% NON-HISPANIC

VS. 63% NON-HISPANIC COURTESY OF

Source: Scarborough Hispanic Study, 2018 R2, Phoenix DMA, Adults 18+ (Households Study Used Where Noted with *)

AVERAGE NO. OF QSR VISITS IN THE PAST 30 DAYS TUCSON HISPANICS

6.5X

VS. TUCSON NON-HISPANICS

Top QSRs

4.9X

Ranked by % of Hispanics Who Visited Each QSR in the Past 30 Days

COURTESY OF

Source: Scarborough Hispanic Study, 2018 R2, Phoenix DMA, Adults 18+ (Households Study Used Where Noted with *)

TOP QSRs 70.0% 60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0%

58.9% 35.3% 35.5% 26.0% 34.2% 14.5% 32.5% 21.3% 30.4% 14.6% 26.4% 12.2% 24.8% 4.9% 24.4% 22.4% 23.4% 13.6% 22.2% 9.2%

RANKED BY % OF HISPANICS WHO VISITED EACH QSR IN THE PAST 30 DAYS

MCDONALD'S

SUBWAY

BURGER KING TACO BELL

JACK IN THE BOX

HISPANIC

LITTLE CAESARS

PETER PIPER PIZZA

EEGEE'S

IN-N-OUT BURGER

PIZZA HUT

NON-HISPANIC COURTESY OF

Source: Scarborough Hispanic Study, 2018 R2, Phoenix DMA, Adults 18+ (Households Study Used Where Noted with *)

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PROFILE

QUALITY AFFORDABLE FOOD

MORENO’S MEXICAN GRILL BY MARY RABAGO This family business started in 2002 as a hot dog street cart. It soon transformed into a taco truck and is now seven restaurants in the East Valley in the Phoenix metro area.

Going the extra mile to offer quality and consistency is a must for Angel Moreno. Moreno’s Mexican Grill is one of the few places in Arizona where they cook their carne asada on the grill, outside, just like you would do at home. It is always fresh and juicy, ready for clients to enjoy at any of their locations or take home complete with the traditional beans, rice, salsa and guacamole.

Like many immigrants with an entrepreneurial spirit, Angel Moreno had an American Dream: He wanted to create a business that would help him support his family and give them a better life. It was a dream that did not come easy, but was possible through persistence and hard work. Angel Moreno never forgets his humble beginnings as an entrepreneur, when on many occasions his patrons would offer light with their cars so he could serve them the delicious Sonoran hot dogs and carne asada tacos late into the night. It was flavors that were only available to them at the corner of Broadway and Horne in Mesa, where Moreno first started his business. The corner is now the home of the first and original Moreno’s Mexican Grill restaurant.

Moreno’s Mexican Grill employs more than 300 people in the Valley, so the dream of one immigrant is now helping hundreds of households and the state’s economy by providing work and opportunities for growth.

The overwhelming success of Moreno’s Mexican Grill has been its family-based system and the environment it offers to employees. To put it simply, Moreno runs his business as a family. When it comes to authentic taste and consistency, Angel Moreno does not minimize efforts and will not allow room for error. The flavor of the restaurant’s traditional dishes like the Durango chile relleno, the Sonoran hot dogs or carne asada street tacos is just like his mother use to prepare for him and his siblings. The experience the restaurant offers clients is carefully planned out. Moreno wants every person who comes into his restaurants to feel at home. He wants Mexican clients to enjoy the food that their mothers and grandmothers would prepare at home and wants his non-Hispanic clients to experience the authentic flavor of Mexico and the family and welcoming environment that is what Moreno’s Mexican Grill is all about. The restaurant also offers catering services with the same attention to detail and welcoming for corporate events and family gatherings and celebrations.

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760 E BROADWAY RD., MESA, AZ 85204 (480) 844-0030

7 LOCATIONS ACROSS THE VALLEY 145

T H E S T AT E O F A R I Z O N A’ S H I S P A N I C M A R K E T

QUALITY AFFORDABLE FOOD

SIT-DOWN RESTAURANTS HISPANIC A18+ IN THE PHOENIX MARKET

3.7

78%

833K

AVERAGE PERSONS PER HISPANIC HHLD

OF HISPANICS DINED AT A SIT-DOWN RESTAURANT IN THE PAST 30 DAYS

HISPANICS DINED AT A SIT-DOWN RESTAURANT IN THE PAST 30 DAYS

VS. 2.4 NON-HISPANIC HHLD* COURTESY OF

Source: Scarborough Hispanic Study, 2018 R2, Phoenix DMA, Adults 18+ (Households Study Used Where Noted with *)

PHOENIX HISPANICS ENJOY A VARIETY OF MENU CHOICES Hispanics Enjoy A Variety of Menu Choices % of Hispanics Who Visited Each Restaurant Type in the Past 30 Days

% OF HISPANICS WHO VISITED EACH RESTAURANT TYPE IN THE PAST 30 DAYS

11% 13% 14% 15% 15% 16%

ANY UPSCALE RESTAURANT ANY ICE CREAM ANY SEAFOOD RESTAURANT ANY STEAKHOUSE ANY ITALIAN RESTAURANT ANY BAKERY ANY COFFEEHOUSE

21%

ANY PIZZA RESTAURANT

26%

ANY CHINESE RESTAURANT

34%

44%

ANY MEXICAN RESTAURANT 0%

10%

15%

20%

25%

30%

35%

40%

45%

50% COURTESY OF

Source: Scarborough Hispanic Study, 2018 R2, Phoenix DMA, Adults 18+ (Households Study Used Where Noted with *)

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QUALITY AFFORDABLE FOOD

% WHO VISITED SIT-DOWN RESTAURANTS IN PHOENIX BY MEAL TYPE

BREAKFAST

LUNCH

DINNER

29% HISPANIC

35% HISPANIC

62% HISPANIC

VS. 22% NON-HISPANIC

VS. 38% NON-HISPANIC

VS. 65% NON-HISPANIC COURTESY OF

Source: Scarborough Hispanic Study, 2018 R2, Phoenix DMA, Adults 18+ (Households Study Used Where Noted with *)

AVERAGE NO. OF SIT-DOWN RESTAURANT VISITS IN THE PAST 30 DAYS PHOENIX HISPANICS

3.5X

VS.

Top Sit-Down Restaurants

PHOENIX NON-HISPANICS

3.3X COURTESY OF

by % of Hispanics Who Visited Each Sit-Down Restaurants in the Past 30 Days Source: Scarborough Hispanic Study, 2018 R2, Phoenix DMA, Adults 18+ (Households Study Used Where Noted withRanked *)

TOP SIT-DOWN RESTAURANTS IN PHOENIX 30.0% 25.0% 20.0% 15.0% 10.0% 5.0% 0.0%

27.4% 17.7% 15.0% 9.7% 14.5% 15.3% 13.0% 4.9% 11.1% 9.4% 10.4% 5.9% 8.0% 7.8% 6.9% 9.2% 6.8% 6.6% 6.4% 1.0%

RANKED BY % OF HISPANICS WHO VISITED EACH SIT-DOWN RESTAURANT IN THE PAST 30 DAYS

DENNY'S

IHOP

OLIVE GARDEN

BUFFALO APPLEBEE'S WILD WINGS

HISPANIC

GOLDEN CORRAL

RED LOBSTER

CRACKER BARREL

CHEESECAKE FACTORY

HOOTERS

NON-HISPANIC COURTESY OF

Source: Scarborough Hispanic Study, 2018 R2, Phoenix DMA, Adults 18+ (Households Study Used Where Noted with *)

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QUALITY AFFORDABLE FOOD

SIT-DOWN RESTAURANTS HISPANIC A18+ IN THE TUCSON MARKET

3.0

78%

247K

AVERAGE PERSONS PER HISPANIC HHLD

OF HISPANICS DINED AT A SIT-DOWN RESTAURANT IN THE PAST 30 DAYS

HISPANICS DINED AT A SIT-DOWN RESTAURANT IN THE PAST 30 DAYS

VS. 2.2 NON-HISPANIC HHLD* COURTESY OF

Source: Scarborough Hispanic Study, 2018 R2, Phoenix DMA, Adults 18+ (Households Study Used Where Noted with *)

TUCSON HISPANICS ENJOY A VARIETY OF MENU CHOICES Hispanics Enjoy A Variety of Menu Choices % of Hispanics Who Visited Each Restaurant Type in the Past 30 Days

% OF HISPANICS WHO VISITED EACH RESTAURANT TYPE IN THE PAST 30 DAYS

9% 10% 10% 11% 11% 14% 14%

ANY SPORTS BAR ANY ITALIAN RESTAURANT ANY OTHER ASIAN RESTAURANT ANY STEAKHOUSE ANY COFFEEHOUSE ANY BAKERY ANY SEAFOOD RESTAURANT ANY PIZZA RESTAURANT

20%

40%

ANY CHINESE RESTAURANT

47%

ANY MEXICAN RESTAURANT 0%

10%

15%

20%

25%

30%

35%

40%

45%

50% COURTESY OF

Source: Scarborough Hispanic Study, 2018 R2, Phoenix DMA, Adults 18+ (Households Study Used Where Noted with *)

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QUALITY AFFORDABLE FOOD

% WHO VISITED SIT-DOWN RESTAURANTS IN TUCSON BY MEAL TYPE

BREAKFAST

LUNCH

DINNER

38% HISPANIC

39% HISPANIC

53% HISPANIC

VS. 21% NON-HISPANIC

VS. 28% NON-HISPANIC

VS. 59% NON-HISPANIC COURTESY OF

Source: Scarborough Hispanic Study, 2018 R2, Phoenix DMA, Adults 18+ (Households Study Used Where Noted with *)

AVERAGE NO. OF SIT-DOWN RESTAURANT VISITS IN THE PAST 30 DAYS TUCSON HISPANICS

3.0X

VS.

Top Sit-Down Restaurants

TUCSON NON-HISPANICS

2.9X COURTESY OF

by % of Hispanics Who Visited Each Sit-Down Restaurants in the Past 30 Days Source: Scarborough Hispanic Study, 2018 R2, Phoenix DMA, Adults 18+ (Households Study Used Where Noted with Ranked *)

TOP SIT-DOWN RESTAURANTS IN TUCSON 30.0% 25.0% 20.0% 15.0% 10.0% 5.0% 0.0%

27.5% 6.5% 27.0% 10.8% 21.8% 13.4% 14.6% 4.2% 14.0% 12.6% 13.3% 7.8% 10.3% 5.4% 7.8% 4.9% 7.5% 5.1% 6.6% 3.3%

RANKED BY % OF HISPANICS WHO VISITED EACH SIT-DOWN RESTAURANT IN THE PAST 30 DAYS

DENNY'S

IHOP

OLIVE GARDEN

CHILI'S

TEXAS ROADHOUSE

HISPANIC

GOLDEN CORRAL

BUFFALO APPLEBEE'S WILD WINGS

CRACKER BARREL

NON-HISPANIC

Source: Scarborough Hispanic Study, 2018 R2, Phoenix DMA, Adults 18+ (Households Study Used Where Noted with *)

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CHEESECAKE FACTORY

COURTESY OF

ENVIRONMENTAL QUALITY

CHAPTER 6 ENVIRONMENTAL QUALITY PROFILE: QUERENCIA Y HERENCIA–ENJOYING THE OUTDOORS AND ELEVATING OUR VOICES TO PROTECT OUR PUBLIC LANDS

BY JULIO ESPINOZA

153

HECHO (Hispanics Enjoying Camping, Hunting and the Outdoors) is working hard to protect our precious natural resources and get more Hispanic families into the outdoors.

CHARTS

154–157

• More than 60% of Latinos Believe Global Warming is Real • Latinos are More Worried About Global Warming Than Non-Latinos • 50% of Latinos Think U.S. Residents Are Being Harmed by Global Warming • A Majority of Latinos Believe Schools Should Teach Children About Global Warming • Most Latinos Think President and Congress Should Make Global Warming a Top Priority • Latinos are Much More Interested Than Non-Latinos in Working to Convince Elected Officials to Address Global Warming • Seven in Ten Latinos Have Never Been Contacted by an Organization Working to Reduce Global Warming • Three Ways People Are Trying to Help Address Global Warming

EXCERPT: LATINO COMMUNITIES AND CLIMATE CHANGE

158

161

The Environmental Defense Fund has some ideas on how Latinos can become more active in the fight against global warming.

PROFILE: LIZ ARCHULETA–WOMAN OF COURAGE

BY JULIO ESPINOZA

Liz Archuleta has deep roots in Flagstaff’s Hispanic community and has never stopped working to make the community better.

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PROFILE

ENVIRONMENTAL QUALITY

QUERENCIA Y HERENCIA:

ENJOYING THE OUTDOORS AND ELEVATING OUR VOICES TO PROTECT OUR PUBLIC LANDS BY JULIO ESPINOZA From southwestern deserts to northern forestland, Latinos throughout America have had a strong connection to our nation’s diverse landscape. For generations, we have enjoyed public lands as hunters, anglers and outdoor enthusiasts. Because of this longstanding connection to the land, it is hard to understand why our community is often overlooked by mainstream conservation efforts.

annually to the economy and support 7.6 million American jobs. In Arizona, the Outdoor Recreation economy generates $21.2 billion in consumer spending, $5.7 million in wages/salaries, 201,000 in direct jobs and $1.4 billion in state and local tax revenue. Keeping our future in mind, we must continue to plan for the success of our communities in a way that is sustainable–and accessible.

In Arizona alone, according to the most recent data provided by the Pew Research Center, 31% of our state’s population is Hispanic. A recent poll by Latino Decisions found that Latinos rate protecting the environment as one of the most important issues we face. Yet, seven in 10 Latinos have never been contacted by an organization working to reduce global warming.

In addition to policy advocacy, HECHO also serves as a key partner and co-host of the Arizona Game & Fish Department’s Family Fishing Days across Arizona. Keeping in line with their mission to pass down outdoor traditions from generation to generation, HECHO helps bring free events to local communities that provide opportunities for Latino youth and their families to enjoy the outdoors together. HECHO also partners on these events with leaders throughout Arizona, including Maricopa County Supervisor Steve Gallardo, who believes that when youth and their families can spend time in the outdoors together, it reinforces the important cultural heritage of Latinos’ connection to the land and water. And for the long-term, these experiences will demonstrate the importance of protecting parks and public lands and the value of clean water for generations to come.

This exclusion is exactly why Hispanics Enjoying Camping, Hunting and the Outdoors (HECHO) exists: to make Latinos more visible in conservation policy advocacy through leadership development and lifting up the strong connections Latinos have to the outdoors. HECHO is active in ensuring that Hispanic voices are heard on local, state and federal policy issues—from the adoption of an Arizona Public Lands Day to the permanent authorization of a federal fund, called the Land and Water Conservation Fund (LWCF), which supports state and local parks, recreational projects and the conservation of public lands.

HECHO’s mission has never been more important than it is now. Established in 2014, HECHO reflects the Hispanic community's deeply rooted commitment to conserving our land, air and water. Protecting healthy watersheds, clean air and robust wildlife habitats is a responsibility that we all have and HECHO is determined to create opportunities for Hispanic voices to be heard as important stakeholders in conservation.

Recently, several HECHO members traveled to Washington, D.C., from Arizona to advocate for LWCF to become permanent. The Grand Canyon, Lake Pleasant and Cesar Chavez Park, as well as several of our forests, rivers and lakes, community parks, trails and ball fields have benefited from $243 million in funding, thanks to LWCF. On March 12, 2019, we celebrated, along with many others, the historic victory of permanent reauthorization for the LWCF.

HECHO’s leaders are currently working to expand their reach and hope to be able to make a difference for more people. They are recruiting new partners from the community to invest in the future of HECHO or to support future events and programming.

Permanent funding for conservation programs like the LWCF is important to the success of any outdoor recreation economy, ensuring that our public lands stay public and that the water is safe to use. According to the Outdoor Industry Association’s 2017 National Recreation Economy Report, hunting, fishing, camping, hiking and other outdoor recreation activities contribute a total of $887 billion

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GET INVOLVED Camilla Simon HECHO Executive Director info@hechoonline.org 153

Liz Archuleta HECHO Founding Board Member Liz@hechoonline.org

T H E S T AT E O F A R I Z O N A’ S H I S P A N I C M A R K E T

ENVIRONMENTAL QUALITY

MORE THAN 60% OF LATINOS BELIEVE GLOBAL WARMING IS REAL MORE THAN 60% OF LATINOS BELIEVE GLOBAL WARMING IS REAL

% WHO THINK GLOBAL WARMING IS HAPPENING

63%

70% 60% 50%

46%

40% 30% 20%

10%

0% NON-LATINOS

LATINOS

EXTREMELY/VERY SURE GLOBAL WARNING IS HAPPENING

EXTREMELY/VERY SURE GLOBAL WARNING IS NOT HAPPENING

Source: Yale Program on Climate Change Communication, Climate Change in the Latino Mind, May 2017 climatecommunication.yale.edu/wp-content/uploads/2017/09/Climate-Change-Latino-mind-May-2017.pdf

LATINOS ARE MORE WORRIED ABOUT GLOBAL WARMING THAN NON-LATINOS

Source: Yale Program on Climate Change Communication, Climate Change in the Latino Mind, May 2017 https://climatecommunication.yale.edu/wp-content/uploads/2017/09/Climate-Change-Latino-mind-May-2017.pdf

LATINOS ARE MORE WORRIED ABOUT GLOBAL WARMING THAN NON-LATINOS

% WHO ARE WORRIED ABOUT GLOBAL WARMING

% WHO ARE WORRIED ABOUT GLOBAL WARMING 90% 80% 70% 60%

43%

50% 40%

40%

30%

35%

20%

16%

10% 0%

NON-LATINOS

LATINOS

VERY WORRIED

SOMEWHAT WORRIED

Source: Yale Program on Climate Change Communication, Climate Change in the Latino Mind, May 2017 climatecommunication.yale.edu/wp-content/uploads/2017/09/Climate-Change-Latino-mind-May-2017.pdf

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ENVIRONMENTAL QUALITY

50% OF LATINOS THINK US RESIDENTS ARE BEING HARMED BY GLOBAL WARMING % WHO THINK GLOBAL WARMING IS HARMING PEOPLE

50% OF LATINOS THINK U.S. RESIDENTS ARE BEING HARMED BY GLOBAL WARMING

% WHO THINK GLOBAL WARMING IS HARMING PEOPLE 60%

50%

34%

40% 30% 20% 10% 0%

NON-LATINOS

LATINOS

NON-LATINOS

LATINOS

Source: Yale Program on Climate Change Communication, Climate Change in the Latino Mind, May 2017 climatecommunication.yale.edu/wp-content/uploads/2017/09/Climate-Change-Latino-mind-May-2017.pdf

A MAJORITY OF LATINOS BELIEVE SCHOOLS SHOULD TEACH CHILDREN ABOUT GLOBAL WARMING

% OF PEOPLE

A MAJORITY OF LATINOS BELIEVE SCHOOLS SHOULD TEACH CHILDREN ABOUT GLOBAL WARMING

% OF PEOPLE

57%

60% 50% 40%

39%

39% 28%

30% 20% 10% 0% NON-LATINOS

LATINOS

STRONGLY AGREE

SOMEWHAT AGREE

Source: Yale Program on Climate Change Communication, Climate Change in the Latino Mind, May 2017 climatecommunication.yale.edu/wp-content/uploads/2017/09/Climate-Change-Latino-mind-May-2017.pdf

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ENVIRONMENTAL QUALITY

MOST LATINOS THINK PRESIDENT AND CONGRESS SHOULD MAKE GLOBAL WARMING A TOP PRIORITY MOST LATINOS THINK PRESIDENT AND CONGRESS SHOULD MAKE GLOBAL WARMING A TOP PRIORITY

% OF PEOPLE

% OF PEOPLE 45%

39%

40% 35% 30% 25%

31%

27%

25%

20% 15% 10% 5% 0% NON-LATINOS

LATINOS

VERY HIGH PRIORITY

HIGH PRIORITY

Source: Yale Program on Climate Change Communication, Climate Change in the Latino Mind, May 2017 climatecommunication.yale.edu/wp-content/uploads/2017/09/Climate-Change-Latino-mind-May-2017.pdf

LATINOS ARE MUCH MORE INTERESTED THAN NON-LATINOS IN WORKING TO CONVINCE ELECTED OFFICIALS TO ADDRESS GLOBAL WARMING

% OF PEOPLE

28%

30%

20%

25% 20% 15%

10% 5%

19%

0% PARTICIPATING ALREADY

DEFINITELY WOULD

NON-LATINOS

PROBABLY WOULD

LATINOS

Source: Yale Program on Climate Change Communication, Climate Change in the Latino Mind, May 2017 climatecommunication.yale.edu/wp-content/uploads/2017/09/Climate-Change-Latino-mind-May-2017.pdf

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ENVIRONMENTAL QUALITY

SEVEN IN TEN LATINOS HAVE NEVER BEEN CONTACTED BY AN ORGANIZATION WORKING TO REDUCE GLOBAL WARMING Seven in ten Latinos have never been contacted by an organization working to reduce global warming

NEVER BEEN CONTACTED

"I HAVE NEVER BEEN CONTACTED...."

71%

72% 70% 68%

65%

66% 64% 62%

NON-LATINOS

LATINOS

Source: Yale Program on Climate Change Communication, Climate Change in the Latino Mind, May 2017 climatecommunication.yale.edu/wp-content/uploads/2017/09/Climate-Change-Latino-mind-May-2017.pdf

THREE WAYS PEOPLE ARE TRYING TO HELP ADDRESS GLOBAL WARMING

% OF PEOPLE

50% 45% 40%

43%

40%

35% 30% 25% 20%

12%

15%

18%

12%

13%

10% 5% 0% NON-LATINOS

LATINOS

USE LESS AIR CONDITIONING IN SUMMER

WALK OR BIKE INSTEAD OF DRIVE

USE PUBLIC TRANSPORTATION OR CARPOOL

Source: Yale Program on Climate Change Communication, Climate Change in the Latino Mind, May 2017 climatecommunication.yale.edu/wp-content/uploads/2017/09/Climate-Change-Latino-mind-May-2017.pdf

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ENVIRONMENTAL QUALITY

EXCERPT

Source: www.edf.org

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ENVIRONMENTAL QUALITY

EXCERPT

Source: www.edf.org

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ENVIRONMENTAL QUALITY

PROFILE

LIZ ARCHULETA: WOMAN OF COURAGE BY JULIO ESPINOZA Elizabeth “Liz” Archuleta comes from one of the first Hispanic pioneer families. The family arrived in Flagstaff in the early days and became an important part of the Mexican community in northern Arizona.

Supervisor Archuleta’s tenure, the CPWAC completed a water supply study, developed a water ethic, obtained congressional authority and funding for a feasibility study, and has completed water modeling. She also served on the Governor’s Arizona Statewide Water Advisory Council and has testified on behalf of Arizona and Coconino County regarding preservation of the Colorado River. Supervisor Archuleta has been instrumental in shaping public lands policy on the national level. As chairwoman of the National Association of Counties Public Lands Steering Committee (2007–2009), she led the successful reauthorization of the Secure Rural Schools and Community Self-Determination Act (SRS) and full funding of Payment in Lieu of Taxes (PILT) for all counties. She testified before Congress on numerous occasions on the importance of reauthorizing these programs, both which provided millions of dollars in funding for counties across the nation. In addition, Archuleta has supported public policy to increase forest health, forest-related industries and environmental protection and preservation.

Archuleta is now serving her sixth term on the Coconino County board of supervisors and is the first Latina woman to be elected in the county in its 120-year history. The second of three children, Archuleta was inspired by her father, Remigio and mother, Isabel, who helped to organize their community and taught her the importance of working hard and giving back. Liz went on to walk in their footsteps and change her community for the better. From the age of 9, she worked on the family’s ice cream truck, a business started by her mother. Liz’s family instilled in her an understanding of the value of education. In fact, all the proceeds from the ice cream business put her and her two siblings through college.

One of the most challenging periods of Archuleta’s service has been in the past few years, dealing with the greatest disaster in the history of Coconino County–the Schultz fire and floods that severely affected her district. Throughout the disaster, Supervisor Archuleta was a calm leader who led her district and its residents through the crisis and has secured millions of dollars in funding to mitigate the flooding.

Liz graduated from college with a dual degree in Spanish and speech communications and a minor in business. She spent 19 years at Northern Arizona University (NAU) and developed programs to encourage Hispanic, African American and Native American youth to pursue college educations and to encourage young women to enter nontraditional careers.

Beyond her public service, Liz has developed cultural programs to strengthen Flagstaff. In memory of her mom, Isabel, Liz started the Hispanic Mother–Daughter Program at NAU, a higher education outreach program for eighth-grade girls and their mothers. In 2002, Liz became the first Latina to lead a campaign for the United Way of Northern Arizona. As Chairman of the Board, she helped the United Way raise more than $1 million for health and human services.

In 1996, at the age of 31, she became the youngest person to serve as a Coconino County Supervisor and the first Latina to hold a seat on the powerful board. She funded her first campaign selling homemade enchiladas. Since that first election, Supervisor Archuleta has served on the board for 23 years and has a reputation as a passionate advocate for the local communities and neighborhoods.

On the board of supervisors, Supervisor Archuleta started the first youth internship programs and developed new community outreach and neighborhood leadership practices. She formed the Sunnyside Neighborhood Association, a collaboration of resident leaders, parents, the police department and the United Way.

On the state level, Liz has served as the president of the County Supervisors Association, representing the 15 counties and 55 county supervisors in the State of Arizona. She has been the leader of discussions on water issues at the state level and in northern Arizona, emphasizing the need for the development of regional solutions.

Liz has received many awards during her career, including the Athena Award recognizing her achievements as the most outstanding woman in Flagstaff and the statewide Valle del Sol Exemplary Leadership Award. During Arizona’s Centennial, she was recognized as one of Arizona’s Latina Trailblazers.

As a result, she established the Coconino Plateau Water Advisory Council (CPWAC) and has served as its chair for several years. During

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T H E S T AT E O F A R I Z O N A’ S H I S P A N I C M A R K E T

DREAM. BELIEVE.

Build.

551046-19

Diverse cultures and people have made Arizona the great state it is today and they will continue to shape our future. Thatâ&#x20AC;&#x2122;s why Blue Cross Blue Shield of Arizona is proud to support the Arizona Hispanic Chamber of Commerce and this yearâ&#x20AC;&#x2122;s DATOS study. Your influence is helping to shape a better Arizona.

ACCESS TO CARE

CHAPTER 7 ACCESS TO CARE EXCERPT: LIVER FACTOS

Banner Health is sounding the alarm about liver disease in the Hispanic community.

CHARTS

164 CASE STUDY: COMMUNITY HEALTHCARE NEEDS STUDY

BY GLENN IWATA, WESTGROUP RESEARCH

This report summarizes the results of a study that assessed Arizona’s healthcare needs.

167–172

• Death Rates from Leading Causes: Hispanic Vs. Non-Hispanic Whites • Only 17% of Latinos Lacked Health Insurance in 2015 • Private Insurance Rates Increased by 3 Percentage Points for Hispanics • More Hispanic Children Were Uninsured Than Any Other Ethnic Group • Hispanics Have the Lowest Rate of Health Insurance Coverage • Percentage of Uninsured People • More Hispanics Consider Themselves in Poor Health • Diabetes Death Rates Remain Highest Among Minority Groups • AZ Mortality Rates Decrease in One Decade • The Rate of Hearing Loss Is Strongly Associated With Socioeconomic Factors, • Noise Exposure and Abnormal Glucose Metabolism • The Prevalence of Sensory Impairments Among Older American

BY STEPHANIE JARNAGAN

PROFILE: HOSPICE OF THE VALLEY’S HISPANIC OUTREACH TEAM FOCUSES ON IMPROVED PATIENT CARE The agency’s palliative home care program brings 24/7 support to Mary Lou Salazar so she can continue to live independently.

PROFILE: HARVEST HEALTH

This medical cannabis dispensary has 10 locations in Arizona and is helping patients throughout the state with the effects of pediatric epilepsy.

CHARTS • • • •

173

• •

The Mission of Mercy has seven mobile health clinics in Maricopa County that offer medical care to the uninsured, no matter if they can pay.

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BY DEBORA BRITZ

•

PROFILE: FREE MOBILE MEDICAL CLINICS RESTORE DIGNITY

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•

163

179

180–185

Hispanics and Health Clubs (Phoenix) Hispanics and Health Clubs (Tucson) Specialist Visited in the Past Year (Phoenix) Medical Services Received in the Past 3 Years (Phoenix) Top Hospitals Visited in the Past 3 Years (Phoenix) Specialist Visited in the Past Year (Tucson) Medical Services Received in the Past 3 Years (Tucson) Top Hospitals Visited in the Past 3 Years (Tucson)

T H E S T AT E O F A R I Z O N A’ S H I S P A N I C M A R K E T

EXCERPT

ACCESS TO CARE `

Banner University Medical Center

HISTORIA DE BANNER

TRANSPLANT INSTITUTE DATOS

DATOS ORGANOS NACIONAL 114,000 people are waiting for a life-saving transplant 10 people are added to the waiting list every 10 minutes 22 people die each day on the waiting list

HI SPANOS

Banner University Medical Center Phoenix has been at the forefront of organ transplantation since performing Arizonaâ&#x20AC;&#x2122;s first organ transplant-a kidney transplant in 1969. Today, the Transplant Institute at Banner University Medical Center Phoenix stands as a pillar of excellence in transplant medicine and it is the leading hospital transplanting the most Hispanics in the state of Arizona. To meet the needs of this growing population, Banner is now developing a Hispanic Transplant Program.

Hispanics have higher rates of diabetes, CDC reports that more than 50% of Hispanic men and women will develop type 2 diabetes. 35% of Hispanics are more likely to develop kidney failure, compared to nonHispanics. Nearly 1 in 3 Hispanic adults have high blood pressure. When untreated over time may result in kidney failure.

2018 DAT OS DE BANN ER 34.7% Hispanic patients are waiting for a kidney transplant and the leading ethnicty on our list 40.2% of patients transplanted were Hispanic compared to 28% White 33.3% of Living Donors were Hispanic compared to 15.4% nationally

Source: Banner University Medical Center

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EXCERPT

ACCESS TO CARE

LIVER FACTOS DATOS DE BANNER

29.2% of patients transplanted in 2018 were Hispanic compared to 16.0% nationally. 32.1% Hispanic patients are waiting for a liver

HISPANOS Chronic liver disease is a leading cause of death. Some conditions such as chronic alcoholism, obesity and exposure to Hepatitis B and C viruses contribute to this. These conditions can also lead to liver cancer.

INFORMATE Banner University Medical Center-Phoenix performed the first liver transplant in 1983. Both Hispanic men and women has a chronic liver disease rate that is twice that of the White population.

Source: Banner University Medical Center

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ACCESS TO CARE

DEATH RATES FROM LEADING CAUSES: HISPANIC VS. NON-HISPANIC WHITES DEATH RATES FROM LEADING CAUSES: HISPANIC VS. NON-HISPANIC WHITES

HISPANIC

NON-HISPANIC WHITE

6141 3775 3668 8546 6833 10283 15711 5287

CHRONIC LIVER DISEASE NEPHRITIS INTENTIONAL SELF-HARM DIABETES ALZHEIMER'S DISEASE CEREBROVASCULAR ACCIDENTS (UNINTENTIONAL INJURIES) CHRONIC LOWER RESPIRATORY CANCER HEART DISEASE

20000

29432 35246 36531 53399 97779 107491 121641 135268

CHRONIC LIVER DISEASE NEPHRITIS INTENTIONAL SELF-HARM DIABETES ALZHEIMER'S DISEASE CEREBROVASCULAR ACCIDENTS (UNINTENTIONAL INJURIES) CHRONIC LOWER RESPIRATORY

39263 37799

40000

CANCER HEART DISEASE

60000

200000

466467 500631

400000

Source: American Cancer Society, Cancer Facts & Figures for Hispanics/Latinos 2018-2020 www.cancer.org/content/dam/cancer-org/research/cancer-facts-and-statistics/cancer-facts-and-figures-for-hispanics-and-latinos/cancer-facts-and-figures-for-hispanics-and-latinos-2018-2020.pdf Source: American Cancer Society, Cancer Facts & Figures for Hispanics/Latinos 2018-2020 https://www.cancer.org/content/dam/cancer-org/research/cancer-facts-and-statistics/cancer-facts-and-figures-for-hispanics-and-latinos/cancer-facts-and-figures-for-hispanics-and-latinos-2018-2020.pdf

ONLY 17% OF LATINOS LACKED HEALTH INSURANCE IN 2015

Only 17% of Latinos Lacked Health Insurance in 2015.

Percentage of Uninsured Latinos (2013-2015)

PERCENTAGE OF UNINSURED LATINOS, 2013-2015

28.0%

30.0% 25.0%

17.0%

20.0% 15.0% 10.0% 5.0% 0.0% 2013

2015

Source: Forbes, Latinos and Hispanics Poised to Transform US Health System with $1.7 Trillion Purchasing Power(2018) www.forbes.com/sites/nicolefisher/2018/10/31/latinos-and-hispanics-poised-to-transform-u-s-health-system-with-1-7-trillion-purchasing-power/#7ed2f76c4c59

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Source: Forbes, Latinos and Hispanics Poised to Transform US Health System with $1.7 Trillion Purchasing Power(2018) https://www.forbes.com/sites/nicolefisher/2018/10/31/latinos-and-hispanics-poised-to-transform-u-s-health-system-with-1-7trillion-purchasing-power/#72352184c590

600000

ACCESS TO CARE

PRIVATE INSURANCE RATE INCREASED BY 3 PERCENTAGE POINTS FOR HISPANICS Percentage of Private Insurance Coverage

Private insurance rate increased by 3 percentage points for Hispanics (2014-2015)

PERCENTAGE OF PRIVATE INSURANCE COVERAGE, 2014‒2015 80%

76%

72%

74%

73%

70%

56%

54%

60% 50%

52%

49%

40% 30% 20% 10% 0% ASIAN

NON-HISPANIC WHITE

BLACK

2014

HISPANIC

2015

Source: US Census Bureau, Health Insurance Coverage in the United States: 2015 (Issued September 2016) census.gov/content/dam/Census/library/publications/2016/demo/p60-257.pdf Source: U.S. Census Bureau, Health Insurance Coverage in the United States: 2015 (Issued September 2016) https://census.gov/content/dam/Census/library/publications/2016/demo/p60-257.pdf

MORE HISPANIC CHILDREN WERE UNINSURED THAN ANY OTHER ETHNIC GROUP Uninsured Rates For Children 2015

More Hispanic children were uninsured than any other ethnic group

UNINSURED RATES FOR CHILDREN, 2015 8%

6% 5%

NON-HISPANIC WHITE

ASIAN

4% 3% 2% 1% 0% HISPANIC

BLACK

Source: US Census Bureau, Health Insurance Coverage in the United States: 2015 (Issued September 2016) census.gov/content/dam/Census/library/publications/2016/demo/p60-257.pdf

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HISPANICS HAVE THE LOWEST RATE OF HEALTH INSURANCE COVERAGE Hispanics have the lowest rate of health insurance coverage

Percent of People with Health Insurance Coverage (by ethnic group)

PERCENT OF PEOPLE WITH HEALTH INSURANCE COVERAGE, BY ETHNIC GROUP 96.0% 94.0%

93.7%

93.3% 92.5%

92.0%

92.4%

88.9%

90.0%

93.7% 92.7% 89.5%

89.4%

88.0%

84.0%

83.8%

86.0% 84.0%

83.9%

82.0% 80.0% 78.0% 2015

2016

NON-HISPANIC WHITE

2017

ASIAN

BLACK

HISPANIC

Source: US Census Bureau, Percentage of People by Type of Health Insurance Coverage by Selected Demographic Characteristics: 2016 and 2017 www2.census.gov/programs-surveys/demo/tables/p60/264/table5.pdf Source: U.S. Census Bureau, Percentage of People by Type of Health Insurance Coverage by Selected Demographic Characteristics: 2016 and 2017 https://www2.census.gov/programs-surveys/demo/tables/p60/264/table5.pdf

PERCENTAGE OF UNINSURED PEOPLE Percentage of Uninsured People (By ethnic Group, 2016-2017)

BY ETHNIC GROUP, 2016–2017 18.0% 16.0%

16.1%

16.0%

14.0% 12.0%

10.6%

10.5%

10.0%

7.6%

8.0%

7.3%

6.3%

6.0% 4.0% 2.0% 0.0% 2016

HISPANIC

2017

BLACK

ASIAN

NON-HISPANIC WHITE

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Source: U.S. Census Bureau, Percentage of People by Type of Health Insurance Coverage by Selected Demographic Characteristics: 2016 and 2017 https://www2.census.gov/programs-surveys/demo/tables/p60/264/table5.pdf

T H E S T AT E O F A R I Z O N A’ S H I S P A N I C M A R K E T

6.3%

ACCESS TO CARE

MORE HISPANICS CONSIDER THEMSELVES IN POOR HEALTH

NOTE: There is insufficient data for the Asian and American Indian communities so they are not included in this chart.

More Hispanics Consider Themselves in Poor Health.

30.0%

24.4%

25.0% 20.0% 15.0%

20.3%

18.0%

15.4%

10.0% 5.0% 0.0% WHITE

BLACK

HISPANIC

OTHER

NOTE: THERE IS INSUFFICIENT DATA FOR THE ASIAN AND AMERICAN INDIAN COMMUNITIES SO THEY ARE NOT INCLUDED IN THIS CHART. Source: Percent of ofAdults Reporting FairFair or Poor Health Status, by Race/Ethnicity, 2016 Source:Kaiser KaiserFamily FamilyFoundation, Foundation, Percent Adults Reporting or Poor Health Status, by Race/Ethnicity, 2016 www.kff.org/other/state-indicator/percent-of-adults-reporting-fair-or-poor-health-status-by-raceethnicity/?currentTimeframe=0&sortModel=%7B%22colId%22:%22Location%22,%22sort%22:%22asc%22%7D https://www.kff.org/other/state-indicator/percent-of-adults-reporting-fair-or-poor-health-status-by-raceethnicity/?currentTimeframe=0&sortModel=%7B%22colId%22:%22Location%22,%22sort%22:%22asc%22%7D

DIABETES DEATH RATES REMAIN HIGHEST AMONG MINORITY GROUPS Diabetes Death Rates* Remain Highest Among Minority Groups.

*Number of deaths per 100,000 population

NUMBER OF DEATHS PER 100,000 POPULATION 80.0 70.0

69.9 73.0 55.2 53.0

60.0 50.0

46.0 45.3

40.0

20.1

30.0 20.0

25.7

17.8 22.7 15.5 20.1

10.0 0.0 AMERICAN INDIAN

BLACK

HISPANIC

ALL

2005

ASIAN

WHITE

2015

Source: ADHS, Differences in the Health Status Among Racial & Ethnic Groups, 2015 (March 2017) pub.azdhs.gov/health-stats/report/dhsag/dhsag15/ethnic15.pdf

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AZ MORTALITY RATES DECREASE IN ONE DECADE AZ Mortality Rates Decrease in One Decade

*Number of deaths per 100,000 population

NUMBER OF DEATHS PER 100,000 POPULATION 1200 1000

1053.1

965.3 1006.6

832.8 849.2

800

704.1

772.5

691.3 744.6

600

601.5 629.5 413.8

400 200 0 AMERICAN INDIAN

BLACK

WHITE

ALL

2005

HISPANIC

ASIAN

2015

Source: ADHS, Differences in the Health Status Among Racial & Ethnic Groups, 2015 (March 2017) pub.azdhs.gov/health-stats/report/dhsag/dhsag15/ethnic15.pdf Source: ADHS, Differences in the Health Status Among Racial & Ethnic Groups, 2015 (March 2017) http://pub.azdhs.gov/health-stats/report/dhsag/dhsag15/ethnic15.pdf

NOTES

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THE RATE OF HEARING LOSS IS STRONGLY ASSOCIATED WITH SOCIOECONOMIC FACTORS, NOISE EXPOSURE AND ABNORMAL GLUCOSE METABOLISM The rate of hearing loss is strongly associated with socioeconomic factors, noise exposure and abnormal glucose metabolism.

Rate per 1,000

R AT E PER 1,000 200 150 100 50 0 TOTAL

WHITE

BLACK

MEXICAN-AMERICAN

1999–2002

FEMALE

MALE

2003–2004

Source: Ascent Audiology & Hearing, 2019.

THE PREVALENCE OF SENSORY IMPAIRMENTS AMONG OLDER AMERICANS The prevalence of sensory impairments among older Americans, by race and ethnicity in the US

BY RACE AND ETHNICITY IN THE US 90

74.6 73.6

85.7

70 60 50 40 30 20

13.8

21.1 24

27.5

27.2

26.4

12.5

34.9 30

10 0 VISUAL IMPAIRMENT

HEARING IMPAIRMENT

NON-HISPANIC WHITE

BALANCE IMPAIRMENT

NON-HISPANIC BLACK

LOSS OF FEELING IN FEET

MEXICAN-AMERICAN

Source: Ascent Audiology & Hearing, 2019.

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PROFILE

ACCESS TO CARE

FREE MOBILE MEDICAL CLINICS RESTORE DIGNITY BY STEPHANIE JARNAGAN Roberto first walked into a Mission of Mercy free mobile clinic in 2018. He had just been released from the hospital after battling a nearfatal blood infection and was still struggling to control his diabetes. Having been denied Medicaid coverage and unable to work due to severe pain caused by his illness, he had exhausted the basic health safety net designed to catch Arizonans like him. However, Mission of Mercy stepped in and was able to provide the care key to controlling his chronic condition. Now, more than a year later, Roberto’s health is back on track.

Arizona has one of the highest rates of uninsured people in the nation, for all individuals and specifically children. The most recent studies suggest that 10% of Hispanic children living in Arizona remain uninsured. Mission of Mercy’s healthcare services seek to keep the uninsured out of emergency rooms and hospital beds. Mission of Mercy and its seven mobile health clinics throughout Maricopa County allow uninsured patients like Roberto to manage chronic conditions including diabetes, hypertension and asthma through ongoing care. The clinics, which rely on a volunteer base of 250+ healthcare professionals, also provide basic medical care for illnesses and infections. Mission of Mercy is 100 percent privately funded, receiving no federal or state funding.

Mission of Mercy is driven by its mission to restore dignity and provide “healing through love” with free mobile health care and medications for the uninsured and underinsured in metro Phoenix. Over the last two decades, Mission of Mercy has provided more than 239,000 pro bono patient visits and dispensed more than 384,000 free prescription medications to individuals like Roberto who have fallen through the cracks of a broken healthcare system. At Mission of Mercy, no one is excluded from access to high quality, compassionate care. Approximately 60% of the patients served are Hispanic and many speak only Spanish. All clinics are staffed with volunteer bilingual medical interpreters to ensure clear communication between doctors and patients. “We serve anyone who needs primary care services regardless of age, status, background or ability to pay,” Executive Director Paula Carvalho explains. “This means no sliding scales or qualifying process. And we not only provide care and treatment for acute health concerns, we also provide holistic medical care and education for those dealing with chronic conditions like diabetes.”

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GET MORE INFO VOLUNTEER OR MAKE A FINANCIAL CONTRIBUTION WWW.MOMAZ.ORG

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CASE STUDY

ACCESS TO CARE

COMMUNITY HEALTHCARE NEEDS STUDY BY GLENN IWATA

STUDY HIGHLIGHTS

The purpose of this report is to summarize the results of a study assessing Arizona’s healthcare needs. A telephone survey of 400 Arizona residents was conducted during May/June 2019 and asked them a series of questions about their healthcare and health insurance to determine potential problem areas that need to be addressed.

Arizonans consider addiction and mental health issues the most serious healthcare problems facing the state. While all of the healthcare issues surveyed were considered serious to varying degrees, addiction and mental health were considered the most serious problems. On the other hand, only one-third (39%) considered sexually transmitted diseases a serious problem.

“Elements of a Healthy Community” was the focus of the 2018 DATOS report and provided an overall perspective of where Arizona should focus improvement efforts. For the 2019 report, the Hispanic Chamber is taking a deeper look at one of the 12 key elements of a healthy community: having “access to healthcare and coverage.”

Patients are satisfied with their healthcare providers. Most Arizonans feel their healthcare providers are competent, good listeners and take sufficient time with them. The only measure that was significantly lower than the other traits was long wait times (66% experience this issue compared to over 80% for the other care/skills traits).

WestGroup Research contacted heads of households throughout Arizona and asked them to rate their communities from three perspectives:

While most feel their health insurance meets their needs, about one quarter have chosen not to receive treatment/visit a doctor due to high deductibles or copays. This response was not solely an incomedriven issue. Almost one-quarter of higher income households ($100K+ annual income) also felt this way.

1. Seriousness of various health issues 2. Quality of care provided by health care professionals 3. Reactions to specific healthcare issues, impact of medical costs on services used

A review of various demographic comparisons highlighted that low income Arizonans (<$25K annual income) had significantly different views toward their healthcare issues than the higher income groups. Lower income Arizonans are…

TABLE OF CONTENTS Study Highlights Conclusions/Recommendations

• More likely to feel addiction, mental health, eating disorders and sexually transmitted diseases are very serious issues compared to those in higher income groups. • Less likely to feel their medical provider is easy to understand/ communicates well or provided reasonable wait times. • More likely to have a friend/family member join when visiting a doctor. • More likely to be on Medicare, Medicaid or insured and significantly less likely to be on group health insurance (using $35K annual income as the threshold point for these questions).

SUMMARY OF FINDINGS 1. What are Arizonans biggest healthcare concerns? 2. How much of a problem do Arizonans consider various health issues? 3. What “service-related” issues are occurring related medical providers serving their patients? 4. What other healthcare related issues surfaced?

Similarly, Hispanics tended to have different views toward healthcare issues than non-Hispanics. Hispanics are…

5. What type of medical insurance do Arizonans use?

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ACCESS TO CARE

COMMUNITY HEALTHCARE NEEDS STUDY

SUMMARY OF FINDINGS

• More likely to feel eating disorders are an extremely serious problem than non-Hispanics. • More likely to have a friend/family member join when visiting a doctor, choose not to receive healthcare services due to high deductible/copays and have considered going to Mexico to receive medical treatment due to lower costs. • More likely to have group health insurance and less likely to be on Medicare.

1. What are Arizonans biggest healthcare concerns?

SUMMARY

This question was used to determine top-of-mind reactions to Arizona healthcare issues before discussing specific topics. Costs, coverage and care – Top-of-mind reactions to their biggest healthcare concerns highlighted how much residents are affected by rising healthcare costs. Healthcare costs was mentioned most often even after asking them, “In addition to rising costs, what are your biggest concerns, if any, about the healthcare you and/or your family receive?”

CONCLUSIONS/RECOMMENDATIONS 1. Behavioral health issues are considered more serious healthcare issue than diseases such as cardiovascular, cancer or diabetes. While the “big three” diseases account for twothirds of the deaths in the US (American Heart Association, https://www.ahajournals.org/doi/full/10.1161/01. str.0000133321.00456.00), Arizonans consider addiction and mental health issues more serious problems. This appears to be driven by increased public visibility of behavioral health problems compared to long-time histories associated to those top three diseases. From a prioritization standpoint, these behavioral health issues appear to have a negative impact on the image of a healthy community and represent a starting point to address the problems associated with “access to healthcare and coverage.”

After costs, the next most often mentioned concern was coverage (which was also often from a cost-related perspective) and then quality of care.

RESULTS • A concern about high health insurance premiums was the top concern at 31%. The percentage would have probably been significantly higher if they were not told, “In addition to rising costs…” Those mentioning high health insurance premiums were relatively consistent across all income groups, ethnicity and geographic groups.

2. Low-income Arizonans experience the most severe impact of the changing healthcare landscape. Poverty level/low-income Arizonans are more likely to feel the seriousness of behavioral health issues more than any other income group. They are less likely to feel their medical provider is easy to understand/ communicates well with them. They are more likely to be insured through Medicare, Medicaid or have no insurance. Even households with between $25K and $35K annual income are in a different healthcare position than those with <$25K income. The focal point for healthcare in a healthy community needs to factor in solutions especially for these Arizonans.

• After high healthcare costs, inadequate coverage and poor patient care were listed as top concerns, both at around 9% to 10%. • Those not having any healthcare concerns were mentioned by 21% of the Arizonans responding to the survey. Those feeling this way were consistent across income, ethnicity and geographic groups.

3. Hispanics are affected more than non-Hispanics regarding the seriousness of some behavioral health issues (e.g. obesity). In addition, they also seem to be more negatively affected on healthcare cost-related problems. This appears to be another warning sign needing to be addressed to build the health of the communities; that is, to meet Hispanics’ healthcare needs.

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FOR FULL REPORT, CONTACT WESTGROUP RESEARCH

www.westgroupresearch.com 1-800-999-1200

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PROFILE

ACCESS TO CARE

HOSPICE OF THE VALLEY’S HISPANIC OUTREACH TEAM FOCUSES ON IMPROVED PATIENT CARE BY DEBORA BRITZ Mary Lou Salazar’s west Phoenix home is a shrine to her Mexican- and Southwestinspired art, which covers walls, doors, furniture, tiles, ceramic bowls, dishware–and even her late husband’s favorite pair of boots. “I paint anything that doesn’t move,” she quips, “as long as my back allows.” One thing is clear when you meet the 77-year-old: There’s no way she is going to let chronic kidney disease and lupus cool her passion for painting. “I have to keep moving, that’s the only way that I can deal with the pain,” the self-taught artist says.

MARY LOU SALAZAR’S LIVING ROOM IS A SHOWCASE FOR HER ART. © HOSPICE OF THE VALLEY

Thanks to Hospice of the Valley’s palliative home care program, Mary has the 24/7 support she needs to continue to live independently— and her children have peace of mind, knowing their mom is not alone. Mary’s first experience with the not-for-profit agency was very personal, when her husband died 11 years ago. When Mary had a recent bout with lupus, her dialysis center suggested she consider more intensive care. There was only one choice for her: “I want to get palliative care and I’m going with Hospice of the Valley. I’m very picky about that.” That’s because Hospice of the Valley’s palliative care addresses the physical, emotional, social and spiritual needs of patients with serious illness, but not ready for hospice. Working with patients’ physicians, the program helps patients like Mary navigate the system, explore options and chart the best course for them.

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MARY LOU SALAZAR IS A SELF-TAUGHT ARTIST. © HOSPICE OF THE VALLEY

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HOSPICE OF THE VALLEY’S HISPANIC OUTREACH TEAM FOCUSES ON IMPROVED PATIENT CARE To meet the unique needs of the community, Hospice of the Valley has a dedicated Hispanic Outreach Team to provide culturally sensitive care to Spanish-speaking patients and families. To ensure there is no language barrier, our bilingual staff—doctors, nurses, social workers, chaplains, counselors—provide direct patient care and bereavement services in the language families feel most comfortable speaking. Mary has bonded quickly with Marcela Vazquez-Bowler, a Hospice of the Valley social worker. A native from Argentina, Marcela visits Mary to monitor her condition, provide resources and assist with important healthcare decisions. During their visits, as Marcela works with Mary on her care needs and medical planning, they chat about Mary’s art, travels and determination to treasure every moment. Mary says Marcela has empowered her as a patient. “She just listened to me. And she opened my son’s eyes," Mary says.

HOSPICE OF THE VALLEY SOCIAL WORKER MARCELA VAZQUEZ-BOWLER (LEFT) VISITS WITH MARY LOU SALAZAR. © HOSPICE OF THE VALLEY

Hospice of the Valley’s palliative care program also works with hospitals and health plans to help patients successfully transition back to their home following a hospitalization. Patients may receive palliative care at home while receiving other medical treatments. Medicare and most health insurance plans do not pay for palliative home care services. Donations allow Hospice of the Valley to provide this special type of care to nearly 4,500 patients — helping those with life-limiting illnesses manage their symptoms and live comfortably at home.

MARY LOU SALAZAR TURNED HER LATE ONE OF TWO FRIDA KAHLO PORTRAITS HUSBAND’S FAVORITE BOOTS INTO ARTWORK. PAINTED BY MARY LOU SALAZAR. © HOSPICE OF THE VALLEY © HOSPICE OF THE VALLEY

“I love life! Terminal is just a word,” Mary declares. “I’ll go when the good Lord says it’s time to go.” A sign in her sunroom says it all: “Attitude is everything.”

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GET MORE INFO

For more information about Hospice of the Valley’s palliative home care and other programs, please call 602-530-6900 or visit hov.org. 177

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Community is our Core

We are devoted to driving and supporting development in Arizona’s multicultural-owned organizations and businesses, and are here to provide your business with the type of funding it needs for growth and success. “We have a purpose to provide the best services that we can to all of the communities that we serve and the communities that we live in.” – Marcos Garay, EVP, Director of Multicultural Banking NATIONAL BANK OF ARIZONA, tu único banco. NBAZ.COM | A division of Zions Bancorporation, N.A. Member FDIC

PROFILE

ACCESS TO CARE

HARVEST HEALTH At Harvest, we work to positively impact every single community that we touch by providing high-quality standardized products, as well as the education and resources necessary for patients and customers to fully experience the potential and goodness of cannabis.

cannabis, families often make tremendous sacrifices to improve their children’s quality of life.

This is especially true of our work in Arizona–our home-state and the third largest cannabis market in the United States. To date, Harvest has the largest footprint in the state, including 10 dispensaries in Avondale, Baseline, Casa Grande, Chandler, Cottonwood, Glendale, Havasu, Scottsdale, Tempe and Tucson.

To date, Dr. Troutt, Harvesting Hope’s Executive Director, has provided services to more than 100 families and their children, including guidance on cannabis use for seizure control, educational seminars and discussions and introductions to medical specialists.

For the past five years, the company's nonprofit, Harvesting Hope, helps provide a better quality of life for young children suffering from pediatric epilepsy in Arizona. The company has been providing support to the Epilepsy Foundation of Arizona and the Epilepsy Community to provide these services to individuals all over the state.

www.harvestofaz.com/ harvestinghope.com/

Medical cannabis has had a significant impact on pediatric epilepsy control. Unfortunately, due to the expense of purchasing medical

NOTES

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HISPANICS & HEALTH CLUBS PHOENIX DMA

71%

60K

OF HISPANICS PARTICIPATED IN SPORTS OR EXERCISE

1 OUT OF 5

HISPANICS CURRENTLY FOLLOW A WEIGHT LOSS PROGRAM

156K

HEALTH CLUB/GYM MEMBERS ARE HISPANIC

HISPANICS CURRENTLY BELONG TO A HEALTH CLUB OR GYM

90K HISPANICS ATTEND

71K

HISPANICS DO YOGA/PILATES

GROUP FITNESS CLASSES COURTESY OF

Source: Scarborough, Hispanic Study 2018 Release 2, Phoenix DMA, Adults 18+.

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HISPANICS & HEALTH CLUBS TUCSON DMA

71%

26K

OF HISPANICS PARTICIPATED IN SPORTS OR EXERCISE

1 OUT OF 3

67K

HEALTH CLUB/GYM MEMBERS ARE HISPANIC

41K

HISPANICS CURRENTLY FOLLOW A WEIGHT LOSS PROGRAM

HISPANICS CURRENTLY BELONG TO A HEALTH CLUB OR GYM

46K HISPANICS ATTEND

OR 13% OF HISPANICS DO YOGA/PILATES

GROUP FITNESS CLASSES

(VS. 13% NON-HISPANICS)

COURTESY OF

Source: Scarborough, 2018 Release 2, Tucson DMA, Adults 18+.

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HISPANICS & HEALTHCARE HISPANIC A18+ IN THE PHOENIX MARKET

AVERAGE NUMBER OF PERSONS PER HISPANIC HHLD*

3.7

252K

VS. 2.4 NON-HISPANIC HHLD*

718K

OR 67% OF HISPANICS ARE EMPLOYED FULL-TIME OR PART-TIME

OR 58% OF HISPANIC HHLDS HAVE 1+ CHILDREN UNDER 18*

819K

VS. 56% NON-HISPANICS

VS. 26% NON-HISPANIC

OR 77% OF HISPANICS CARRY INDIVIDUAL OR GROUP INSURANCE COURTESY OF

Source: Scarborough Hispanic Study, 2018 R2, Phoenix DMA, Adults 18+ (Households Study Used Where Noted with *)

SPECIALIST VISITED IN THE PAST YEAR Specialist Visited in the Past Year Ranked by % of Hispanics

RANKED BY % OF HISPANICS

38%

DENTIST

28%

OPHTHALMOLOGIST

17% 15% 13% 11% 10%

OPTOMETRIST OB/GYN DERMATOLOGIST CHIROPRACTOR CARDIOLOGIST PHYSICAL THERAPIST ORTHOPEDIST

COSMETIC SURGEON 0%

6% 5% 5%

10%

15%

20%

25%

30%

35%

40%

45% COURTESY OF

Source: Scarborough Hispanic Study, 2018 R2, Phoenix DMA, Adults 18+ (Households Study Used Where Noted with *)

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ACCESS TO CARE Ranked by % of Hispanics

Medical Services Received in the Past 3yrs

MEDICAL SERVICES RECEIVED IN THE PAST 3YRS RANKED BY % OF HISPANICS HOSPITAL ER URGENT CARE (NON-ER) PEDIATRICS OVERNIGHT STAY PROCEDURE MATERNITY CARE ORTHOPEDICS CARDIAC CARE MENTAL HEALTHCARE TEETH WHITENING, ETC. CANCER/ONCOLOGY

12% 10% 10%

6% 5% 5% 0%

10%

19%

15%

20%

35%

22%

25%

30%

35%

40% COURTESY OF

Source: Scarborough, Hispanic Study 2018 R2, Phoenix DMA, Adults 21+. Median age and gender based on A21+ consumers of any alcoholic beverage in the past 7 days. (*) Respondent levels for gender and median age among spirit consumers between 35-70.

770K

759K

OR 72% OF HISPANICS VISITED A HOSPITAL IN THE PAST 3YRS

OR 71% HISPANICS VISITED A SPECIALIST IN THE PAST YEAR Top Hospitals Visited in the Past 3yrs

VS. 69% NON-HISPANICS COURTESY OF

Ranked by % of Hispanics

TOP HOSPITALS VISITED IN THE PAST 3YRS RANKED BY % OF HISPANICS

14% 12% 10% 8% 6% 4% 2% 0%

12%

PHOENIX CHILDREN'S HOSPITAL

12%

ST. JOSEPH HOSPITAL & MEDICAL CENTER

11%

MARICOPA MEDICAL CENTER

8% BANNER THUNDERBIRD MEDICAL CENTER

8% BANNER DESERT MEDICAL CENTER

CHANDLER REGIONAL HOSPITAL

ABRAZO ARROWHEAD HOSPITAL

BANNER BANNER BAYWOOD ANY HONORHEALTH MEDICAL CENTER SCOTTSDALE UNIVERSITY MEDICAL CENTER MEDICAL CENTER PHOENIX COURTESY OF

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HISPANICS & HEALTHCARE HISPANIC A18+ IN THE TUCSON MARKET

AVERAGE NUMBER OF PERSONS PER HISPANIC HHLD*

3.0

60K

VS. 2.2 NON-HISPANIC HHLD*

195K

OR 42% OF HISPANIC HHLDS HAVE 1+ CHILDREN UNDER 18*

OR 62% OF HISPANICS ARE EMPLOYED FULL-TIME OR PART-TIME

VS. 21% NON-HISPANIC

268K

VS. 52% NON-HISPANICS

OR 85% OF HISPANICS CARRY INDIVIDUAL OR GROUP INSURANCE COURTESY OF

Source: Scarborough Hispanic Study, 2018 R2, Phoenix DMA, Adults 18+ (Households Study Used Where Noted with *)

SPECIALIST VISITED IN THE PAST YEAR Specialist Visited in the Past Year

Ranked by % of Hispanics

RANKED BY % OF TUCSON HISPANICS

40%

DENTIST

29%

OPHTHALMOLOGIST

17% 17%

OB/GYN OPTOMETRIST CARDIOLOGIST DERMATOLOGIST PHYSICAL THERAPIST ORTHOPEDIST CHIROPRACTOR

COSMETIC SURGEON 0%

4% 4% 4% 5%

11%

10%

15%

20%

25%

30%

35%

40%

45% COURTESY OF

Source: Scarborough Hispanic Study, 2018 R2, Phoenix DMA, Adults 18+ (Households Study Used Where Noted with *)

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Medical Services Received in the Past 3yrs

Ranked by % of Hispanics

MEDICAL SERVICES RECEIVED IN THE PAST 3YRS RANKED BY % OF TUCSON HISPANICS HOSPITAL ER URGENT CARE (NON-ER) PEDIATRICS MATERNITY CARE ORTHOPEDICS OVERNIGHT STAY PROCEDURE CARDIAC CARE MENTAL HEALTHCARE NEUROLOGY CANCER/ONCOLOGY

9% 9% 8% 0%

10%

15% 13%

26%

19% 18%

15%

20%

25%

46%

30%

35%

40%

45%

50% COURTESY OF

256K

225K

OR 81% OF HISPANICS VISITED A HOSPITAL IN THE PAST 3YRS

OR 71% HISPANICS VISITED A SPECIALIST IN THE PAST YEAR

VS. 69% NON-HISPANICS COURTESY OF

TOP HOSPITALS VISITED IN THE PAST 3YRS Top Hospitals Visited in the Past 3yrs

Ranked by % of Hispanics

RANKED BY % OF TUCSON HISPANICS 40% 35% 30% 25% 20% 15% 10% 5% 0%

36%

TUCSON MEDICAL CENTER

22% BANNER UNIVERSITY MEDICAL CENTER TUCSON CAMPUS

22% BANNER UNIVERSITY MEDICAL CENTER SOUTH CAMPUS

20% ST. MARY'S HOSPITAL

14%

13%

11%

UNIVERSITY OF ARIZONA MEDICAL CENTER DIAMOND CHILDREN'S

ST. JOSEPH'S HOSPITAL

NORTHWEST MEDICAL CENTER

CARONDELET HEART & VASCULAR INSTITUTE

VA MEDICAL

ORO VALLEY

CENTER

HOSPITAL

COURTESY OF

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DATA. COLLABORATION. IMPACT. GET DATA AND GET INVOLVED AT MARICOPAHEALTHMATTERS.ORG

COMMUNITY SAFETY

CHAPTER 8 COMMUNITY SAFETY EXCERPT: TOTAL ARRESTS BY OFFENSE, RACE AND ETHNIC ORIGIN Crime statistics from the Arizona Department of Public Safety

188

CHARTS 189–193 • • • • • • • •

Latinos Face All Types of Discrimination in Their Daily Lives Types of Discrimination Latinos Face % of Latinos Who Feel Discrimination Going to the Doctor or Health Clinic Nearly One in Five Latinos Avoids Calling the Police Out of Fear of Discrimination Students Ages 12–18 That Reported Gangs at Their School Percentage of Students Ages 12–18 Who Reported Being Called Hate-Related Words During the School Year LGBT Latinos Experience Harassment Almost Twice as Often as Heterosexual Latinos One in Five Transgender Individuals Experience Mistreatment at Work

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EXCERPT

COMMUNITY SAFETY

Crime in Arizona 2017

TOTAL ARRESTS BY OFFENSE, RACE AND ETHNIC ORIGIN Offense Classification

Number of Arrests

Dist.

Black

Indian

Asian

Pacific Islander

Hispanic

NonHispanic

Murder/Non-negligent Manslaughter Rape

266 305

0.10% 0.12%

70 56

16 21

1 5

---

94 97

172 208

Robbery Aggravated Assault Burglary Larceny-Theft Motor Vehicle Theft Arson

2,145 8,669 4,217 29,898 1,656 209

0.83% 3.37% 1.64% 11.63% 0.64% 0.08%

1,384 6,226 3,468 23,347 1,384 171

648 1,655 581 3,778 198 28

104 715 148 2,539 66 9

10 68 20 216 8 1

-5 -18 ---

794 2,756 1,397 8,284 589 62

1,352 5,913 2,820 21,614 1,067 147

Human Trafficking PART I SUBTOTAL

186 47,552

0.07% 18.50%

48 7062

1 3619

4 333

-23

47 14120

139 33432

22 26,515 1,194

133 36515 PART II 0.01% 18 10.31% 19,928 0.46% 948

Manslaughter by Negligence Other Assaults – Simple Forgery and Counterfeiting

3 4,234 205

1 2,073 35

-266 6

-14 --

11 7,935 370

11 18,580 824

Fraud Embezzlement Stolen Property Vandalism Weapons: Carrying, Possessing, Etc. Prostitution and Comm. Vice

2,104 455 1,391 10,488 3,060 308

0.82% 0.18% 0.54% 4.08% 1.19% 0.12%

1,683 351 1,150 8,297 2,469 168

311 68 197 1,421 481 125

86 33 36 677 87 3

23 3 7 86 23 12

1 -1 7 ---

486 127 487 3,199 1,186 48

1,618 328 904 7,289 1,874 260

Sex Offenses DRUGS, SALE OR MFG. Opium, Cocaine, Derivatives Marijuana Synthetic Narcotics Other Dangerous Non-narcotics DRUGS, POSSESSION

1,341

0.52%

1,019

163

146

353

988

1,017 1,008 543 993

0.40% 0.39% 0.21% 0.39%

893 804 476 854

91 139 48 92

14 52 18 44

18 13 1 3

1 ----

335 426 169 261

682 582 374 732

Opium, Cocaine, Derivatives Marijuana Synthetic Narcotics Other Dangerous Non-narcotics All Gambling Offenses Against Family/Children

4,552 16,921 4,665 5,673 8 2,729

1.77% 6.58% 1.81% 2.21% 0.00% 1.06%

4,017 13,304 4,194 4,816 2 2,277

419 2,323 323 571 -158

97 1,151 125 243 -281

19 130 23 41 6 13

-13 -2 ---

1,289 5,439 1,272 1,578 1 802

3,263 11,482 3,393 4,095 7 1,927

Driving Under the Influence Liquor Law Violations Disorderly Conduct Vagrancy All Other, Except Traffic Curfew/Loitering (Juveniles)

22,675 8,293 13,805 616 75,359 1,149

8.82% 3.23% 5.37% 0.24% 29.32% 0.45%

18,677 5,821 10,459 428 59,658 996

1,910 664 1,766 132 8,978 124

1,825 1,710 1,469 53 6,165 22

251 83 99 3 537 6

12 15 12 -21 1

6,550 1,955 3,484 108 21,687 322

16,125 6,338 10,321 508 53,672 827

Runaways (Juveniles) PART II SUBTOTAL TOTAL

2,626 209,510 257,062

1.02% 81.50% 100.00%

2,139 165,846 202,361

354 25,300 32,362

112 16,558 20,177

20 1704 2,037

1 102 125

921 60,801 74,921

1,705 148,709 182,141

Access Integrity Unit

White PART I 179 223

Arizona Department of Public Safety

Source: Arizona Department of Public Safety

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COMMUNITY SAFETY

LATINOS FACE ALL TYPES OF DISCRIMINATION IN THEIR DAILY LIVES Latinos Face All Types of Discrimination in Their Daily Lives (2017)

2017

35%

33%

32%

31%

30%

30% 25%

20%

19%

15%

10% 5% 0% APPLYING FOR JOBS

BEING PAID/PROMOTED EQUALLY

TRYING TO INTERACTING WITH GOING TO DOCTOR APPLYING TO OR TRYING TO VOTE OR RENT/BUY HOUSING THE POLICE OR HEALTH CLINIC ATTENDING COLLEGE PARTICIPATE IN POLITICS

Source: National Public Radio, Poll: 1 In 3 Latinos Report Discrimination Based On Ethnicity (November 2017) www.npr.org/sections/thetwo-way/2017/11/01/561185815/poll-1-in-3-latinos-report-discrimination-based-on-ethnic Source: National Public Radio, Poll: 1 In 3 Latinos Report Discrimination Based On Ethnicity (November 2017) https://www.npr.org/sections/thetwo-way/2017/11/01/561185815/poll-1-in-3-latinos-report-discrimination-based-on-ethnic

TYPES OF DISCRIMINATION LATINOS FACE Types of Discrimination Latinos Face (2017) (% by Race/Ethnicity)

PERCENTAGE 60%

49%

50% 40%

44%

37% 25%

30%

33% 23%

20%

24% 15% 5%

10% 0% SLURS

INSENSITIVE OR OFFENSIVE COMMENTS OR NEGATIVE ASSUMPTIONS

ALL LATINOS

NON-IMMIGRANT LATINOS

PEOPLE ACTING AFRAID OF THEM

IMMIGRANT LATINOS

Source: National Public Radio, Poll: 1 In 3 Latinos Report Discrimination Based On Ethnicity (November 2017) www.npr.org/sections/thetwo-way/2017/11/01/561185815/poll-1-in-3-latinos-report-discrimination-based-on-ethnic Source: National Public Radio, Poll: 1 In 3 Latinos Report Discrimination Based On Ethnicity (Nov. 2017) https://www.npr.org/sections/thetwo-way/2017/11/01/561185815/poll-1-in-3-latinos-report-discrimination-based-on-ethnicity

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COMMUNITY SAFETY

% OF LATINOS WHO FEEL DISCRIMINATION GOING TO THE DOCTOR OR HEALTH CLINIC % of Latinos who Feel Discrimination Going to the Doctor or Health Clinic

30%

25%

20%

14%

15% 10% 5% 0% ALL LATINOS

LATINO MEN

LATINA WOMEN

NEARLY ONE IN FIVE LATINOS AVOID CALLING THE POLICE OUT OF FEAR OF DISCRIMINATION Nearly one in five Latinos Avoid Calling the Police Out of Fear of Discrimination

By Location

By Age

BY LOCATION 25%

Overall

BY AGE

23%

25%

20%

15%

21%

OVERALL

18% 18%

18%

17%

16% 14% 12%

10%

8% 6% 4% 2%

WESTERN US

NORTHEASTERN US

18-29

30-49

50-64

65+

0% ALL LATINOS

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COMMUNITY SAFETY

STUDENTS AGES 12‒18 THAT REPORTED GANGS AT THEIR SCHOOL Students Ages 12-18 That Reported Presence of Gangs At Their School During the School Year [2017]

2017 18%

17%

16%

12%

14% 12%

10%

10% 8%

4% 2% 0% BLACK

HISPANIC

WHITE

TWO OR MORE RACES

ASIAN

Source: nces.ed.gov/pubs2019/2019047.pdf Source: https://nces.ed.gov/pubs2019/2019047.pdf

PERCENTAGE OF STUDENTS AGES 12‒18 WHO REPORTED BEING CALLED HATE-RELATED WORDS DURING THE SCHOOL YEAR Percentage of Students Ages 12-18 Who Reported Being Called Hate-Related Words During The School Year (by Race/Ethnicity)

BY RACE/ETHNICITY

11%

12% 10% 8% 6%

4% 2% 0% WHITE

BLACK

HISPANIC

ASIAN

TWO OR MORE RACES

Source: Institute of Education Sciences (IES), Indicators of School and Crime Safety (April 2019) nces.ed.gov/pubs2019/2019047.pdf

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T H E S T AT E O F A R I Z O N A’ S H I S P A N I C M A R K E T

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COMMUNITY SAFETY

LGBT LATINOS EXPERIENCE HARASSMENT ALMOST TWICE AS OFTEN AS HETEROSEXUAL LATINOS LGBT Latinos Experience Harassment Almost Twice As Often As Heterosexual Latinos

50%

43%

45% 40% 35%

25%

30% 25% 20% 15% 10% 5% 0% LGBT

NON-LGBT

Source: UnidosUS, Stronger Communities, Stronger America: A Latino Policy Agenda for the 116th Congress (2019) publications.unidosus.org/bitstream/handle/123456789/1935/unidosus_policyagenda.pdf?sequence=4&isAllowed=y Source: UnidosUS, Stronger Communities, Stronger America: A Latino Policy Agenda for the 116th Congress (2019) http://publications.unidosus.org/bitstream/handle/123456789/1935/unidosus_policyagenda.pdf?sequence=4&isAllowed=y

THERE ARE CURRENTLY NO EXPLICIT, COMPREHENSIVE STATEWIDE NON-DISCRIMINATION PROTECTIONS FOR GAY, LESBIAN, BISEXUAL OR TRANSGENDER PEOPLE IN ARIZONA. —UnidosUS One in five transgender individuals experience mistreatment at work

20%

ONE IN FIVE TRANSGENDER INDIVIDUALS EXPERIENCE MISTREATMENT AT WORK

TRANSGENDER INDIVIDUALS THAT EXPERIENCED MISTREATMENT AT WORK

80%

DATO S

A Z

Source: UnidosUS, Stronger Communities, Stronger America: A Latino Policy Agenda for the 116th Congress (2019) http://publications.unidosus.org/bitstream/handle/123456789/1935/unidosus_policyagenda.pdf?sequence=4&isAllowed=y

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T H E S T AT E O F A R I Z O N A’ S H I S P A N I C M A R K E T

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TRANSPORTATION OPTIONS

CHAPTER 9 TRANSPORTATION OPTIONS CHARTS • • • • • • • • • • • • • • • • • • •

197–212

• Travel & Tourism (Phoenix)–Top Locations Visited in the Past Year • Airlines Used in the Past Year (Phoenix) • Car Rental Companies Used in the Past Year (Phoenix) • Hotels Used in the Past Year (Phoenix) • Types of Vacations Planned in the Next Year (Tucson) • Travel & Tourism (Tucson)–Top Locations Visited in the Past Year • Airlines Used in the Past Year (Tucson) • Car Rental Companies Used in the Past Year (Tucson) • Hotels Used in the Past Year (Tucson) • Types of Vacations Planned in the Next Year (Tucson)

Who Rides Public Transportation in the U.S.? % of Adults Who Say They Use Public Transit More Hispanics Are Driving Alone Carpooling Rates Have Dropped For All Race/Ethnic Groups Blacks and Asians Use Public Transit More than Hispanics and Whites Who Commutes By Bicycle Asians and Hispanics Walk More Than Blacks and Whites Auto Insurance in the Phoenix Market Top Insurance Providers Among Hispanics in Phoenix Auto Insurance in the Tucson Market Top Insurance Providers Among Hispanics in Tucson Auto Repair & Service (Phoenix) More Likely to Pay for Labor Vs. DIY (Phoenix) Where People Buy Tires in Phoenix Top Automotive Stores Shopped in the Past Year (Phoenix) Auto Repair & Service (Tucson) More Likely to Pay for Labor Vs. DIY (Tucson) Where People Buy Tires in Tucson Top Automotive Stores Shopped in the Past Year (Tucson)

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PROFILE: PLANNING FOR ARIZONA’S TRANSPORTATION FUTURE

213

BY SUSANA MARTINEZ

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EXCERPT: THE STATE OF LATINO TRANSPORTATION

214

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195

T H E S T AT E O F A R I Z O N A’ S H I S P A N I C M A R K E T

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TRANSPORTATION OPTIONS

WHO RIDES PUBLIC TRANSPORTATION IN THE U.S? BY RACE/ETHNICITY, 2017

% of Total Population Vs Transit Riders by Race/Ethnicity

Who Rides Public Transportation in the U.S? (2017)

70%

% OF TOTAL POPULATION VS TRANSIT RIDERS

63%

60% 50% 40%

40% 24%

30%

12%

20%

17% 19%

10% 0% WHITE

BLACK

HISPANIC

5% 7% 1% 2% 1% 1% 1% 1% 1% 6% ASIAN

PACIFIC ISLANDER

U.S.

MULTIETHNIC

NATIVE AMERICAN

OTHER

TRANSIT

Source: American Public Transportation Association (APTA), Who Rides Public Transportation, 2017 www.apta.com/research-technical-resources/research-reports/who-rides-public-transportation/ Source: American Public Transportation Association (APTA), Who Rides Public Transportation, 2017 https://www.apta.com/resources/reportsandpublications/Documents/APTA-Who-Rides-Public-Transportation-2017.pdf

% OF ADULTS WHO SAY THEY USE PUBLIC TRANSIT % of Adults Who Say They Use Public Transit (2016) (by Race/Ethnicity)

BY RACE/ETHNICITY, 2016 30%

25%

23%

20%

15%

11%

10%

0% FOREIGN BORN

BLACK

HISPANIC

US ADULTS

US BORN

WHITE

Source: Pew Research Center, Who relies on public transit in the US (April 2016) www.pewresearch.org/fact-tank/2016/04/07/who-relies-on-public-transit-in-the-u-s/ Source: Pew Research Center, Who relies on public transit in the U.S. (April 2016) https://www.pewresearch.org/fact-tank/2016/04/07/who-relies-on-public-transit-in-the-u-s/

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TRANSPORTATION OPTIONS

SLIGHTLY MORE HISPANICS ARE DRIVING ALONE More Hispanics Are Driving Alone 2006 Vs 2013

2006 VS 2013 90% 80% 70%

65%

69%

67%

71%

72%

80%

71%

60% 50% 40% 30% 20% 10% 0% HISPANIC

ASIAN

BLACK

Source: US Census Bureau, Who Drives to Work? Commuting by Automobile in the United States: 2013 (August 2015) www.census.gov/content/dam/Census/library/publications/2015/acs/acs-32.pdf

WHITE

2006

OTHER

2013

Source: US Census Bureau, Who Drives to Work? Commuting by Automobile in the United States: 2013 (August 2015) https://www.census.gov/content/dam/Census/library/publications/2015/acs/acs-32.pdf

CARPOOLING RATES HAVE DROPPED FOR ALL RACE/ETHNIC GROUPS

Carpooling Rates Have Dropped for All Race/Ethnic Groups (2006 Vs 2013)

2006 VS 2013

20% 18% 16%

19% 15%

14%

13%

12%

11%

10%

13% 9%

8% 6% 4% 2% 0% HISPANIC

ASIAN

BLACK

2006

WHITE

OTHER

2013

Source: US Census Bureau, Who Drives to Work? Commuting by Automobile in the United States: 2013 (August 2015) www.census.gov/content/dam/Census/library/publications/2015/acs/acs-32.pdf

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Source: US Census Bureau, Who Drives to Work? Commuting by Automobile in the United States: 2013 (August 2015) https://www.census.gov/content/dam/Census/library/publications/2015/acs/acs-32.pdf

198

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11%

TRANSPORTATION OPTIONS

BLACKS AND ASIANS USE PUBLIC TRANSIT MORE THAN HISPANICS AND WHITES Blacks and Asians Use Public Transit More Than Hispanics and Whites (2013)

2013 12%

11%

10%

4% 2% 0% BLACK

ASIAN

HISPANIC

OTHER

WHITE

Source: US Census Bureau, Who Drives to Work? Commuting by Automobile in the United States: 2013 (August 2015) www.census.gov/content/dam/Census/library/publications/2015/acs/acs-32.pdf Source: US Census Bureau, Who Drives to Work? Commuting by Automobile in the United States: 2013 (August 2015) https://www.census.gov/content/dam/Census/library/publications/2015/acs/acs-32.pdf

WHO COMMUTES BY BICYCLE Who Commutes by Bicycle (2013) (by Race/Ethnicity)

BY RACE/ETHNICITY, 2013 0.8% 0.7%

0.7% 0.6%

0.6%

0.5% 0.4%

0.3%

0.3% 0.2% 0.1% 0.0% HISPANIC

ASIAN

WHITE

BLACK

Source: US Census Bureau, Who Drives to Work? Commuting by Automobile in the United States: 2013 (August 2015) www.census.gov/content/dam/Census/library/publications/2015/acs/acs-32.pdf

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Source: US Census Bureau, Who Drives to Work? Commuting by Automobile in the United States: 2013 (August 2015) https://www.census.gov/content/dam/Census/library/publications/2015/acs/acs-32.pdf

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TRANSPORTATION OPTIONS

ASIANS AND HISPANICS WALK MORE THAN BLACKS AND WHITES Asians and Hispanics Walk More Than Blacks and Whites (2013)

2013 4.5% 4.0%

3.9% 3.2%

3.5%

2.8%

3.0%

2.6%

2.5% 2.0% 1.5% 1.0% 0.5% 0.0% ASIAN

HISPANIC

BLACK

WHITE

Source: US Census Bureau, Who Drives to Work? Commuting by Automobile in the United States: 2013 (August 2015) www.census.gov/content/dam/Census/library/publications/2015/acs/acs-32.pdf

Source: US Census Bureau, Who Drives to Work? Commuting by Automobile in the United States: 2013 (August 2015) https://www.census.gov/content/dam/Census/library/publications/2015/acs/acs-32.pdf

• ELDERLY (AGES 65+) HISPANICS ARE FIVE TIMES MORE LIKELY TO USE PUBLIC TRANSIT THAN THEIR NON-HISPANIC COUNTERPARTS BECAUSE ELDERLY HISPANICS ARE TWICE AS LIKELY TO LIVE IN URBAN AREAS WITH RAIL THAN THEIR NON-HISPANIC COUNTERPARTS. • THE LARGER METROPOLITAN AREAS TEND TO HAVE MORE TRANSIT AND PEDESTRIAN OPTIONS, WHICH LEADS TO HIGHER RATES OF WALKING AND TRANSIT USE BY HISPANICS. —NATIONAL HOUSEHOLD TRAVEL

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TRANSPORTATION OPTIONS

AUTO INSURANCE IN THE PHOENIX MARKET

24% 67K+ +13%

863K+ HISPANIC ADULTS WITH AUTO INSURANCE

HISPANICS PLAN TO SWITCH THEIR AUTO INSURANCE PROVIDER WITHIN THE NEXT YEAR

OF ALL ADULTS IN PHOENIX WITH AUTO INSURANCE ARE HISPANIC

MORE LIKELY THAN NON-HISPANICS TO PLAN TO SWITCH AUTO INSURANCE PROVIDERS

COURTESY OF

Source: Scarborough Research, Phoenix Hispanic Study, 2018 Release 2 Total (Aug 2017 - Jul 2018), Adults 18+. Ranking of insurance providers is among Hispanics.

OF POTENTIAL 35% VEHICLE +65% BUYERS IN PHOENIX ARE HISPANIC

MORE LIKELY THAN NON-HISPANICS TO PLAN TO BUY OR LEASE A NEW OR PREOWNED VEHICLE IN THE NEXT YEAR COURTESY OF

Source: Scarborough Research, Phoenix Hispanic Study, 2018 Release 2 Total (Aug 2017 - Jul 2018), Adults 18+. Ranking of insurance providers is among Hispanics.

TOP INSURANCE PROVIDERS AMONG HISPANICS IN PHOENIX % OF HISPANICS

% OF NON-HISPANICS

HISPANIC INDEX TO TOTAL POP.

18% 15% 7% 6% 5% 4% 4% 2% 1%

18% 15% 7% 9% 9% 5% 3% 6% 3%

100 98 100 75 63 83 117 45 50

State Farm GEICO AAA Insurance Progressive USAA Allstate Liberty Mutual Farmers Insurance Group American Family

COURTESY OF

Source: Scarborough Research, Phoenix Hispanic Study, 2018 Release 2 Total (Aug 2017 - Jul 2018), Adults 18+. Ranking of insurance providers is among Hispanics.

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TRANSPORTATION OPTIONS

AUTO INSURANCE IN THE TUCSON MARKET

34% 19K+ +5%

263K+ HISPANIC ADULTS WITH AUTO INSURANCE

HISPANICS PLAN TO SWITCH THEIR AUTO INSURANCE PROVIDER WITHIN THE NEXT YEAR

OF ALL ADULTS IN TUCSON WITH AUTO INSURANCE ARE HISPANIC

MORE LIKELY THAN NON-HISPANICS TO PLAN TO SWITCH AUTO INSURANCE PROVIDER COURTESY OF

Source: Scarborough Research, Tucson, 2018 Release 2 Total (Aug 2017 – Jul 2018), Adults 18+ Ranking of insurance providers is among Hispanics.

OF POTENTIAL 44% VEHICLE +51% BUYERS IN TUCSON ARE HISPANIC

MORE LIKELY THAN NON-HISPANICS TO PLAN TO BUY OR LEASE A NEW OR PREOWNED VEHICLE IN THE NEXT YEAR COURTESY OF

Source: Scarborough Research, Tucson, 2018 Release 2 Total (Aug 2017 – Jul 2018), Adults 18+ Ranking of insurance providers is among Hispanics.

TOP INSURANCE PROVIDERS AMONG HISPANICS IN TUCSON GEICO State Farm Allstate Progressive USAA AAA Insurance Farmers Insurance Group Safeco Travelers Liberty Mutual

% OF HISPANICS

% OF NON-HISPANICS

HISPANIC INDEX TO TOTAL POP.

19% 15% 12% 10% 5% 4% 4% 3% 2% 2%

15% 15% 7% 9% 14% 7% 6% 1% 1% 3%

119 100 138 108 43 69 72 152 140 73 COURTESY OF

Source: Scarborough Research, Tucson, 2018 Release 2 Total (Aug 2017 – Jul 2018), Adults 18+ Ranking of insurance providers is among Hispanics.

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TRANSPORTATION OPTIONS

AUTO REPAIR & SERVICE HISPANIC A18+ IN THE PHOENIX MARKET

831K

22%

OR 78% OF HISPANICS SERVICED THEIR VEHICLES IN THE PAST YEAR

OF HISPANICS SERVICED THEIR VEHICLES 5+ TIMES IN THE PAST YEAR

VS. 78% NON-HISPANIC

VS. 19% NON-HISPANIC COURTESY OF

Source: Scarborough Hispanic Study, 2018 Rel. 2, Phoenix DMA, A18+.

MORE LIKELY TO PAY FOR LABOR VS. “DIY”

TOP PAID REPAIRS/ SERVICES IN PAST YEAR

More Likely to Pay for Labor vs. “DIY”

IN THE PHOENIX MARKET 80% 70% 60% 50% 40% 30% 20% 10% 0%

RANKED BY % OF HISPANICS IN PHOENIX

72% 72% 30% 27% USED "PAID" SERVICES

DO IT YOURSELF

% HISPANICS

% NON-HISPANIC

REPAIR/SERVICE

% OF HISPANICS

Oil filter/oil change New tires Car battery Brake repair Tune-up/spark plugs Anti-freeze/coolant Auto glass replacement/repair Shocks/struts

54% 44% 27% 20% 14% 12% 12% 7% COURTESY OF

Source: Scarborough Hispanic Study, 2018 Rel. 2, Phoenix DMA, A18+.

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Stores Where Usually Buy

WHERE PEOPLE BUY TIRES IN PHOENIX

Ranked by % of Hispanics

RANKED BY % OF HISPANICS VS. NON-HISPANICS

15.5%

DISC OUN T TIRE CO. W A LMAR T COSTCO B I G O TIRES FIRESTON E SAM'S CLUB A U TO DEALERSHI P SEAR S

28.7%

9.5%

4.6% 5.4% 4.6% 4.8% 6.2% 3.9% 2.9% 2.0% 0.8% 1.9% 1.6% 0.8% 0.5%

HISPANICS

NON-HISPANICS COURTESY OF

Source: Scarborough Hispanic Study, 2018 Rel. 2, Phoenix DMA, A18+.

TOP AUTOMOTIVE STORES SHOPPED IN THE PAST YEAR Top Automotive Stores Shopped in the Past Year Ranked by % of Hispanics

RANKED BY % OF HISPANICS VS. NON-HISPANICS IN PHOENIX

30%

OF HISPANICS SHOPPED AT AN AUTOMOTIVE STORE IN THE PAST YEAR

20%

10% 14% 8% 6% 6% 4% 6% 9% 5% 4% 5% 5%

40%

31% 24% 19% 22% 22% 19% 24%

74%

50%

48%

60%

10% 0%

VS. 73% NON-HISPANIC

AUTOZONE WALMART

O'REILLY DISCOUNT AUTO COSTCO TIRE DEALERSHIP

HISPANIC

FIRESTONE BIG O TIRES PEP BOYS

NON-HISPANIC COURTESY OF

Source: Scarborough Hispanic Study, 2018 Rel. 2, Phoenix DMA, A18+.

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AUTO REPAIR & SERVICE HISPANIC A18+ IN THE TUCSON MARKET

255K

24%

OR 81% OF HISPANICS SERVICED THEIR VEHICLES IN THE PAST YEAR

OF HISPANICS SERVICED THEIR VEHICLES 5+ TIMES IN THE PAST YEAR

VS. 80% NON-HISPANIC

VS. 12% NON-HISPANIC COURTESY OF

Source: Scarborough, 2018 Rel. 2, Tucson DMA, A18+.

MORE LIKELY TO PAY FOR LABOR VS. “DIY”

TOP PAID REPAIRS/ SERVICES IN PAST YEAR

More Likely to Pay for Labor vs. “DIY”

IN THE PHOENIX MARKET 80% 70%

RANKED BY % OF HISPANICS IN TUCSON

72% 72%

60%

36% 32%

50% 40% 30% 20% 10% 0% USED "PAID" SERVICES

% HISPANICS

DO IT YOURSELF

REPAIR/SERVICE

% OF HISPANICS

Oil filter/oil change New tires Car battery Brake repair Tune-up/spark plugs Anti-freeze/coolant Auto glass replacement/repair Shocks/struts

55% 42% 23% 17% 15% 15% 15% 6%

% NON-HISPANIC COURTESY OF

Source: Scarborough, 2018 Rel. 2, Tucson DMA, A18+.

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WHERE PEOPLE BUY TIRES IN TUCSON Stores Where Usually Buy Tires Ranked by % of Hispanics

RANKED BY % OF HISPANICS VS. NON-HISPANICS

25.6% 27.2%

DISCOUNT TIRE BIG O TIRES JACK FURRIER TIRE WALMART

1.7%

AUTO DEALERSHIP PEP BOYS

0.3%

6.6%

3.5% 1.8% 2.5%

COSTCO FIRESTONE

5.1% 4.9% 4.7% 4.7%

2.4%

1.8% 1.7%

5.3% HISPANICS

NON-HISPANICS COURTESY OF

Source: Scarborough, 2018 Rel. 2, Tucson DMA, A18+.

TOP AUTOMOTIVE STORES SHOPPED IN THE PAST YEAR RANKED BY % OF HISPANICS VS. NON-HISPANICS IN TUCSON

Top Automotive Stores Shopped in the Past Year

50% 45%

72%

43%

Ranked by % of Hispanics

35%

31%

40%

21% 22% 20% 20% 17% 12% 9% 14% 7% 4% 6% 8% 5% 6% 5% 8% 5% 9%

30% 25%

OF HISPANICS SHOPPED AT AN AUTOMOTIVE STORE IN THE PAST YEAR

20% 15% 10% 5% 0%

VS. 71% NON-HISPANIC

AUTOZONE

DISCOUNT TIRE CO.

O'REILLY

WALMART

AUTO DEALERSHIP

HISPANIC

NAPA

JIFFY LUBE BIG O TIRES

JACK FURRIER TIRE

NON-HISPANIC COURTESY OF

Source: Scarborough, 2018 Rel. 2, Tucson DMA, A18+.

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TRAVEL & TOURISM

TOP LOCATIONS VISITED IN THE PAST YEAR

HISPANIC A18+ IN THE PHOENIX MARKET

379K

OR 36% OF HISPANICS USED AN AIRLINE FOR A PERSONAL VACATION IN THE PAST YEAR

252K

OR 24% OF HISPANICS TOOK A PERSONAL VACATION OUTSIDE THE UNITED STATES IN THE PAST YEAR VS. 18% NON-HISPANICS

294K

OR 28% OF HISPANICS PURCHASED AIRLINE TICKETS/ TRAVEL RESERVATIONS ONLINE*

1.0M

RANKED BY % OF HISPANICS, VISITED OVERNIGHT OR LONGER PLACE VISITED

% OF HISPANICS

Las Vegas San Diego Los Angeles Mexico Flagstaff - Snowbowl Tucson Payson Prescott Rocky Point Grand Canyon

23% 20% 19% 19% 14% 14% 13% 11% 11% 10%

283K

OR 27% OF HISPANICS USED A CAR RENTAL COMPANY IN THE PAST YEAR

OR 98% OF HISPANICS PLAN TO TAKE A VACATION/TRIP IN THE NEXT YEAR

20K

VS. 97% NON-HISPANICS

OR 2% OF HISPANICS USED THE SERVICES OF A TRAVEL AGENT IN THE PAST YEAR COURTESY OF

Source: Scarborough Hispanic Study Phoenix DMA, 2018 R2, A18+. (*) Purchased Airline Tickets or made Travel reservations (includes hotels, auto rentals, etc.) online in the past year.

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AIRLINES USED IN PAST YEAR Airlines Used in Past Year

Ranked by % of Hispanics, Personal/Vacation

RANKED BY % OF HISPANICS IN PHOENIX, PERSONAL/VACATION

16%

SOUTHWEST

13%

AMERICAN

ALLEGIANT AIR

5% 4%

DELTA UNITED

AEROMEXICO

1% 1%

JETBLUE ALASKA AIRLINES 0%

10%

12%

14%

16%

18% COURTESY OF

Source: Scarborough Hispanic Study Phoenix DMA, 2018 R2, A18+. (*) Purchased Airline Tickets or made Travel reservations (includes hotels, auto rentals, etc.) online in the past year.

CAR RENTAL COMPANIES USED IN PAST YEAR Car Rental Companies Used in Past Year Ranked by % of Hispanics

RANKED BY % OF HISPANICS IN PHOENIX

12%

ENTERPRISE

6% 6%

HERTZ BUDGET

3% 3% 3%

AVIS THRIFTY DOLLAR

2% 2%

ALAMO NATIONAL 0%

10%

12%

14% COURTESY OF

Source: Scarborough Hispanic Study Phoenix DMA, 2018 R2, A18+. (*) Purchased Airline Tickets or made Travel reservations (includes hotels, auto rentals, etc.) online in the past year.

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HOTELS USED IN PAST YEAR

Hotels Used in Past Year Ranked by % of Hispanics

RANKED BY % OF HISPANICS IN PHOENIX

18%

MOTEL 6

13% 12%

HOLIDAY INN LA QUINTA BEST WESTERN

8% 8% 8% 8% 8% 7%

MARRIOTT HAMPTON INN COMFORT INN SUPER 8 DAYS INN HILTON 0%

10%

12%

14%

16%

18%

20% COURTESY OF

Source: Scarborough Hispanic Study Phoenix DMA, 2018 R2, A18+. (*) Purchased Airline Tickets or made Travel reservations (includes hotels, auto rentals, etc.) online in the past year.

TYPES OF VACATIONS PLANNED

Types of Vacations Planned

Ranked by % of Hispanics, Vacations in the Next Year

RANKED BY % OF HISPANICS IN PHOENIX, VACATIONS IN THE NEXT YEAR

51%

FAMILY VACATION BEACH VACATION

23%

THEME PARK VACATION ADVENTURE VACATION MOUNTAIN VACATION GAMBLING/CASINO TRIP CRUISE ALL-INCLUSIVE RESORT

2% 2%

ESCORTED TOUR SKI VACATION 0%

13% 11% 10% 8% 7% 10%

20%

29%

30%

40%

50%

60% COURTESY OF

Source: Scarborough Hispanic Study Phoenix DMA, 2018 R2, A18+. (*) Purchased Airline Tickets or made Travel reservations (includes hotels, auto rentals, etc.) online in the past year.

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TOP LOCATIONS VISITED IN THE PAST YEAR

HISPANIC A18+ IN THE TUCSON MARKET OR 36% OF HISPANICS USED AN AIRLINE FOR A PERSONAL VACATION IN THE PAST YEAR

115K

RANKED BY % OF HISPANICS IN TUCSON, VISITED OVERNIGHT OR LONGER

OR 28% OF HISPANICS TOOK A PERSONAL VACATION OUTSIDE THE UNITED STATES IN THE PAST YEAR

87K

VS. 19% NON-HISPANICS

69K

% OF HISPANICS

Phoenix Mexico Other place within US Los Angeles Las Vegas San Diego Other California Nogales Puerto Peñasco/Rocky Point Scottsdale

36% 20% 19% 17% 14% 13% 13% 12% 9% 9%

84K

OR 22% OF HISPANICS PURCHASED AIRLINE TICKETS/ TRAVEL RESERVATIONS ONLINE*

300K

PLACE VISITED

OR 27% OF HISPANICS USED A CAR RENTAL COMPANY IN THE PAST YEAR

OR 95% OF HISPANICS PLAN TO TAKE A VACATION/TRIP IN THE NEXT YEAR

OR 1% OF HISPANICS USED THE SERVICES OF A TRAVEL AGENT IN THE PAST YEAR COURTESY OF

Source: Scarborough Tucson DMA, 2018 R2, A18+. (*) Purchased Airline Tickets or made Travel reservations (includes hotels, auto rentals, etc.) online in the past year.

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AIRLINES USED IN PAST YEAR Airlines Used in Past Year

Ranked by % of Hispanics, Personal/Vacation

RANKED BY % OF HISPANICS IN TUCSON, PERSONAL/VACATION

0% 1% 1% 1%

AEROMAR JETBLUE FRONTIER ALLEGIANT AIR

OTHER AIRLINE

ALASKA AIRLINES

UNITED

12% 13%

DELTA AMERICAN

18%

SOUTHWEST 0%

10%

12%

14%

16%

18%

20% COURTESY OF

Source: Scarborough Tucson DMA, 2018 R2, A18+. (*) Purchased Airline Tickets or made Travel reservations (includes hotels, auto rentals, etc.) online in the past year.

CAR RENTAL COMPANIES USED IN PAST YEAR

Ranked by % of Hispanics

Car Rental Companies Used in Past Year

RANKED BY % OF HISPANICS IN TUCSON

1% 1%

OTHER COMPANY AVIS

THRIFTY

3% 3%

DOLLAR ALAMO

4% 5%

HERTZ BUDGET

14%

ENTERPRISE 0%

10%

12%

14%

16% COURTESY OF

Source: Scarborough Tucson DMA, 2018 R2, A18+. (*) Purchased Airline Tickets or made Travel reservations (includes hotels, auto rentals, etc.) online in the past year.

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HOTELS USED IN PAST YEAR Hotels Used in Past Year

Ranked by % of Hispanics

RANKED BY % OF HISPANICS IN TUCSON

8% 8% 8% 8% 9% 9% 10%

SUPER 8 MOTEL 6 MARRIOTT LA QUINTA DAYS INN COMFORT INN COURTYARD BY MARRIOTT HOLIDAY INN BEST WESTERN

13% 15%

31%

OTHER HOTEL OR MOTEL 0%

10%

15%

20%

25%

30%

35% COURTESY OF

Source: Scarborough Tucson DMA, 2018 R2, A18+. (*) Purchased Airline Tickets or made Travel reservations (includes hotels, auto rentals, etc.) online in the past year.

TYPES OF VACATIONS PLANNED Types of Vacations Planned

Ranked by % of Hispanics, Vacations in the Next Year

RANKED BY % OF HISPANICS IN TUCSON, VACATIONS IN THE NEXT YEAR

3% 5% 6% 7% 9%

ESCORTED TOUR/TOUR GROUP ALL-INCLUSIVE RESORT ADVENTURE VACATION CRUISE GAMBLING/CASINO TRIP MOUNTAIN VACATION OTHER TYPE OF VACATION

13% 13%

24%

THEME PARK VACATION

32%

BEACH VACATION

50%

FAMILY VACATION 0%

10%

20%

30%

40%

50%

60% COURTESY OF

Source: Scarborough Tucson DMA, 2018 R2, A18+. (*) Purchased Airline Tickets or made Travel reservations (includes hotels, auto rentals, etc.) online in the past year.

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PROFILE

TRANSPORTATION OPTIONS

PLANNING FOR ARIZONA’S TRANSPORTATION FUTURE BY SUSANA MARTINEZ The Maricopa Association of Governments (MAG) is the long-range regional planning agency for the metropolitan Phoenix area. MAG comprises 27 cities and towns, three Native nations, Maricopa County and a portion of Pinal County. Founded in 1967, MAG’s member agencies come together to address issues of regional significance and work collaboratively to identify mutually beneficial solutions.

How will we continue to invest in one of the fastest growing regions in the country? In the spring of 2019, we heard from more than 9,200 people who said they love their communities and the transportation investments that connect them to where they need and want to go. You told us you value these transportation investments because they provide choice, mobility and connectivity. With the region expected to grow to 6.67 million people by the year 2050, bridging our communities will continue to be of upmost importance. It will take our entire region to continue to build upon our existing transportation systems to improve public transportation, increase safety and reliability and provide equal access to healthy destinations.

In addition to other work, MAG is responsible for facilitating transportation planning for the region and identifying transportation solutions and strategies that will support the economic vitality of the region and more effectively get people and goods from here to there.

MAKE A DIFFERENCE In collaboration with organizations such as the Arizona Hispanic Chamber of Commerce, MAG wants to learn more about your transportation needs and ideas. With the development of the next 20-year transportation plan right around the corner, now is a great time to join the effort. It is everyone’s responsibility to work to make a difference and positively enhance our region for generations to come.

WHAT MOVES YOU? In 1985, Maricopa County voters overwhelming passed Proposition 300, a 20-year, half-cent sales tax to build the regional freeway system the region relies on today. That same sales tax was extended for another 20 years in 2004, through a ballot initiative known as Proposition 400. Voters endorsed continued expansion of the freeway network, investment in regional transit and street improvements. Propositions 300 and 400 have played a large role in shaping our region and fueling our economy. A primary focus of MAG is the development of the next Regional Transportation Plan, Imagine and the associated planning for the next generation of transportation investments beyond Dec. 31, 2025, when the current tax expires.

GET MORE INFO 602-254-6300 mag@azmag.gov www.azmag.gov/comment

NOTES

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May 14, 2019

FACT SHEET

The State of Latino Transportation Where you live is linked to how healthy you are. Sadly, U.S. Latino communities are marked by transportation inequities, including unsafe streets, unstable walking and biking environments, and public transit that can be hard to access, unaffordable, and unreliable. This limits Latinos’ access to health-promoting assets─affordable housing, green spaces and physical activity, healthy food, medical care, good schools─and makes it harder for Latino families to lead healthy lives. But there’s good news. Policymakers and community leaders can promote public participation in adopting policies to invest in or improve public transit and transit-oriented development. This can increase opportunities for health equity among Latinos. This Fact Sheet is part of the Salud America! “The State of Latino Housing, Transportation, and Green Space: A Research Review.” Read the full Review with citations: salud.to/healthequity.

The Evidence: Latinos Face Transportation Inequities Where you live, and your access to equitable transportation, impacts your health. •

People who live in walkable, bikable, transit-oriented communities are more physically active, have less weight gain, have lower rates of traffic injuries and fatalities, have higher rates of employment, and are less exposed to air pollution, studies show.

Latino often lack access to equitable transportation. •

As low-wage workers are being “priced out” from living in city centers, U.S. Latinos are living farther from transportation hubs, amenities, jobs, and green spaces.

•

Low-wage jobs often employing low-income Latinos—landscaping, cleaning, and child care—are frequently located in suburbs where Latinos do not commonly reside; this “spatial mismatch” makes it hard for public transit to provide sufficient service to pair employees and employers. Latinos are more likely than any other group to live in a multigenerational household with young and/or aging family members who can’t drive themselves to school, work, healthcare, etc.

•

Latinos are less likely to have a personal vehicle, which causes inequities. • •

More U.S. Latinos (12%) that White households (6.5%) do not have access to a car. In the Bay Area of California, 15% of low-income Latinos had access to a car every day of the week, and 16% had access 1-6 days of the week. The remaining 69% had no access.

Source: Salud America! at UT Health San Antonio | A program of the Robert Wood Johnson Foundation | www.salud-america.org

Salud America! at UT Health San Antonio | A program of the Robert Wood Johnson Foundation | www.salud-america.org

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EXCERPT

Many reported the cost of car ownership and repairs resulted in foregoing the purchase of other necessities, including food and healthcare.

Latinos are more likely than their peers to depend on public transit or other drivers to get to jobs, doctor appointments, etc., all while facing unreliable rides and longer commutes. •

• •

Among urban residents, 27% of Latinos use public transit daily or weekly, compared to 14% of non-Latino Whites. Foreign-born urban residents are more likely to regularly use public transportation than are native-born urban dwellers (38% vs 18%). Latinos without cars often reported another person’s car as their primary mode of transport. In Springfield, Mass., 25% of Latinos report another person’s car as their primary means of transit, often bargaining goods, services, or money for rides from neighbors, relatives, and friends, according to a survey. Most participants reported being late to work and appointments because of these unstable arrangements, and agreed with the statement, “if public transportation was better, I would drive and/or be driven less.” When Latinos had the option to drive or get a ride, they take it over public transit due to limited access to jobs or unpleasant or unsafe experiences on public transit, according to two studies. Latinos spend 26.9 minutes on average to commute to work, a longer time than their White peers (25.1 minutes), according to national data.

Latinos face cost and reliability challenges using public transit, which impacts health. • •

•

For a trip that takes 20 minutes by car, some people reported leaving up to two hours early to be sure they arrived to work on time, due to unreliability of mass transit, according to a study. Others reported that many transit routes: o were suspended without notice; o did not get them where they needed to go (to the daycare to pick up their kids, to suburban office parks or industrial complexes for their jobs, etc.); o did not run at the needed times (after hours for community college night classes, etc.); o ran only once per hour or less; and o endangered their safety (in the context of crime reduction near public transit and pedestrian and bicyclist injury, etc.). For the lowest-income transit riders, balancing a household budget with transit costs can add significant stress and reduce spending on food, education, and healthcare.

Efforts to improve transportation inequities face many barriers. • • •

Environmental, economic, and social equity goals often compete for attention from policymakers in transportation-planning decision making. The current environment of tight city budgets limits agencies’ ability to expand services and enhance connections between jobs and households. Often, transportation planning decisions at all levels place a stronger focus on reducing traffic congestion than improving equity.

•

Several studies indicate Latinos desire public investment in safe sidewalks to normalize walking, and greenways as safe routes to school and safe routes to public transportation, which contribute to social cohesion in neighborhoods.

•

Fear of displacement, gentrification, and loss of culture is real and has often delayed sustainable transport projects in Latino communities.

The Evidence: Effective Ways to Boost Transportation Equity Cities and transportation authorities are using these methods to make public transportation more accessible, affordable, and reliable to improve Latino quality of life. Source: Salud America! at UT Health San Antonio | A program of the Robert Wood Johnson Foundation | www.salud-america.org

Salud America! at UT Health San Antonio | A program of the Robert Wood Johnson Foundation | www.salud-america.org

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•

EXCERPT

Establish frequent public transit routes with after-hours service where the highest proportions of low-income individuals reside. o Minneapolis City Council passed a capital spending resolution for street maintenance and safety improvements with a mandate to advance equity; 40% of projects funded through 2022 are in areas of concentrated poverty, which account for 23% of city streets. Perform community surveys and spatial analyses to establish public transport routes to shorten commutes between neighborhoods and jobs for low-income Latinos. o In San Francisco, to prevent and mitigate displacement in the Bay Area, the Metropolitan Transportation Commission commissioned researchers at UC Berkeley to develop the “Regional Early Warning System for Displacement.” Assess transport affordability for low-income groups and establish reasonable prices as a percent of monthly income. Establish transit fare payment options that spread periodic lump-sum costs over time, and conversion of daily payments into monthly passes. o In the Alameda-Contra Costa transit district in California, cash fares automatically convert into day passes when using a regional Clipper fare card. Day passes then automatically convert into monthly passes, which saves users money in the long run and, for lowincome riders, eliminates the need to pay for a monthly pass up front. Increase public awareness of public and nonprofit transportation cost-assistance programs (and spread information in English and Spanish in grocery stores, schools, and ads). o Planning for Minnesota’s Gold Line Bus Rapid Transit lanes include materials in Spanish. Support the informal transportation networks that exist in low-income communities, such as carpooling organized by employers. o For workers at Virginia Hospital Center in Arlington, heat map technology called Modeify plans optimal commutes in hopes of saving people time and money─while increasing use of multimodal transportation options that are good for health and the environment. Consider public input on transportation improvement initiatives. o During the 2018 midterm election, U.S. voters passed 80% of public transportation ballot measures. For example, Broward County, Florida, voters approved a 1-cent sales tax increase for 30 years to pay for electric buses, light rail, bike lanes, sidewalks, etc.

Latino community engagement can spur transportation improvements. •

•

Forms of engagement that have proven successful in Latino communities include: use of “cultural brokers” that connect grassroots advocates and governance groups to ensure community needs are met; ongoing meetings at a regular time and place; distributing informational flyers; door-todoor engagement; making presentations at churches, small businesses or other communitybased institutions; training on specific issues of interest; and social media engagement. In the Figueroa district of Los Angeles, Nancy Ibrahim, who worked as a “cultural broker” for local residents, said the 8-lane Figueroa Street corridor was zoned and developed for “affluent, transient students” to drive through in their cars, not for the families who live nearby and get around “by public transportation, by bicycle and by foot.” Ibrahim helped push a plan through city council to dedicate three of Figueroa’s eight traffic lanes for protected bike lanes, bump-out bus platforms, and a dedicated bus lane, the idea of which stemmed from a community open house in which residents asked the city to dramatically improve local transit, biking, and walking accessibility. Two powerful local Latino business people joined over 60 locals, mobilized by the Los Angeles County Bicycle Coalition, to testify at city council to support the plan. As Ibrahim said: “It is so important that community residents have a say … the new Figueroa is putting in a new level of accessibility and connectivity to working folks, including working poor folks, who contribute profoundly to what’s best about this neighborhood.” The Ticket to Opportunity initiative, organized by IndyCAN, a multiracial, nonpartisan organization in central Indiana, sought to mitigate the effects of inadequate transit as a barrier to employment opportunities. The campaign aimed to pass a regional transit expansion referendum to triple bus service in Indianapolis, fuel economic development, and increase job access threefold for lowincome communities. Importantly, Ticket to Opportunity created dialogue with 80,000

Source: Salud America! at UT Health San Antonio | A program of the Robert Wood Johnson Foundation | www.salud-america.org

Salud America! at UT Health San Antonio | A program of the Robert Wood Johnson Foundation | www.salud-america.org

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marginalized voters of color and partnered them with faith-based organizations, businesses, government, and community leaders to build sustained capacity for achieving transit equity.

Latinos benefit from transport-oriented development in their neighborhoods that increases affordable housing near public transport. •

•

Transit-oriented development is a model for neighborhood revitalization that is “walkable, dense, compact, mixed-use development in close proximity to high-quality transit” with these goals: o Increase “location efficiency” so people can walk, bike, and then take public transit; o Boost transit ridership and minimize traffic; o Provide a rich mix of housing, shopping, and transportation choices; o Generate revenue for the public and private sectors and provide value for both new and existing residents; and o Create a sense of place. Making neighborhoods connected with complete sidewalks for transportation and social interaction, and limiting vacant space, are important neighborhood characteristics to Latinos.

Policy and Practice Implications Ensure public transport routes in all communities are accessible, sufficient, reliable, provide transport outside of regular work hours, and access locations where Latinos work, such as suburban office parks and industrial centers: • • • • • • •

Increase the number of transit routes and frequency of routes where the highest proportions of low-income individuals reside. Invest in late-night transit service. Conduct community surveys and spatial analyses to establish public transport routes to shorten commutes between neighborhoods and jobs for low-income Latinos. Determine true transport affordability for low-income Latinos by region and establish reasonable prices as a percent of monthly income. Provide payment options that spread periodic lump-sum costs over time. Increase public awareness of transportation cost assistance offered by both public agencies and nonprofit organizations. Provide better support for the informal transportation networks that exist in Latino communities.

To address the transportation needs of Latino families: • • • •

Construct affordable housing close to public transportation, ideally through transport-oriented development projects that limit displacement in Latino neighborhoods. Strive to provide complete streets with walkable sidewalks, full shoulders, protected bike lanes, transit access, and interconnected networks to be used for transport and for social cohesion. Increase access to non-street dependent forms of transport, such as greenways and trails. These could be used as safe routes to school and as safe routes to work and/or public transport. When developing sustainable transportation and transit-oriented development, solicit community feedback to gain resident support to limit fear of displacement and gentrification. o Employ use of a “cultural broker,” a local resident with access to community members, grassroots groups, and official decision-makers, and who can mediate agreements and ensure community needs are met and development occurs within neighborhood context. o Bring residents together with ongoing, regular meetings at churches, community centers, or prominent local businesses. o Distribute flyers and hold trainings to educate the community on specific issues of interest such as transportation options, tenant rights, affordable housing in the area, etc.

Source: Salud America! at UT Health San Antonio | A program of the Robert Wood Johnson Foundation | www.salud-america.org

Salud America! at UT Health San Antonio | A program of the Robert Wood Johnson Foundation | www.salud-america.org

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There’s more to AAA than you think.

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PARKS AND RECREATION

CHAPTER 10 PARKS AND RECREATION CHARTS

220–226

• Who Uses Arizona’s Parks? • Households Served • Parks/Rec Groups Offer the Most Activities for Those with Physical Disabilities • Challenges Parks Face Serving All Community Members • Government and Other Groups Working with Parks/Rec Agencies to Facilitate Inclusion • Parks/Rec Activities Targeted for Racial/Ethnic Communities • 23% of Boys and Girls Club Members Nationally Are Hispanic • Latinos Count for More Than 50% of Boys and Girls Club Members in the Phoenix Metro Area • Theme Parks & Entertainment (Phoenix) • Top Events Attended/Visited Among Hispanics in the Past 12 Months (Phoenix) • Theme Parks & Entertainment (Tucson) • Top Events Attended/Visited Among Hispanics in the Past 12 Months (Tucson)

EXCERPT: 2017–2018 IMPACT REPORT

227

PROFILE: PLAY BALL

228

The Boys & Girls Clubs of Metro Phoenix are filling a huge void in afterschool supervision by providing a safe environment for kids to learn and even have fun. BY JERRY ROMO

Girls can do anything boys can do–and the Arizona Diamondbacks’ Girls Play Ball Program is giving girls a place to show just how good they are.

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Who Uses Arizona’s Parks? (By Age Group) WHO USES ARIZONA’S PARKS?

*Inside 10-minute walk dynamic park buffer

BY AGE GROUP 1800000

1541162

1600000 1400000 1200000 1000000 800000

924861

696385

600000

206474

400000 200000

454805 416532

73368 161502

0 TOTAL POPULATION

AGE 19 AND YOUNGER

20-64 YEARS OLD

POPULATION SERVED

OVER 64 YEARS OLD

TOTAL

INSIDE 10-MINUTE WALK DYNAMIC PARK BUFFER Source: ParkScore, Phoenix Results, 2017

Source: ParkScore, Phoenix Results, 2017 parkscore.tpl.org/ReportImages/Phoenix_AZ.pdf parkscore.tpl.org/ReportImages/Phoenix_AZ.pdf

HOUSEHOLDS SERVED BY PARKS BY INCOME

Households Served By Parks

267,998

300,000 250,000 200,000

200,403 156,356

150,000

78,081

100,000

111,642 101,279

99,124

50,000

36,457

41,624

HOUSEHOLDS SERVED

HOUSEHOLDS NOT SERVED

0 TOTAL

UNDER 75% MEDIAN CITY INCOME

75%-125% MEDIAN CITY INCOME

OVER 125% MEDIAN CITY INCOME

Source: ParkScore, Phoenix Results, 2017 parkscore.tpl.org/ReportImages/Phoenix_AZ.pdf

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PARKS/REC GROUPS OFFER THE MOST ACTIVITIES FOR THOSE WITH PHYSICAL DISABILITIES

Parks/Rec Groups Offer the Most Activities for Those With Physical Disabilities

27%

REFUGEE/IMMIGRANT COMMUNITIES

30%

LGBTQ COMMUNITIES

62%

THOSE WITH COGNITIVE DISABILITIES

71%

MULTICULTURAL/RACIAL/ETHNIC COMMUNITIES

74%

THOSE WITH PHYSICAL DISABILITIES

Source: National Recreation and Park Association, Park Recreation Inclusion Report, 2018 www.nrpa.org/contentassets/e386270247644310b06960be9e9986a9/park-recreation-inclusion-report.pdf

CHALLENGES PARKS FACE SERVING ALL COMMUNITY MEMBERS

Source: National Recreation and Park Association, Park Recreation Inclusion Report, 2018 https://www.nrpa.org/contentassets/e386270247644310b06960be9e9986a9/park-recreation-inclusion-report.pdf

Challenges Parks Face Serving All Community Members

60%

57% 46%

50% 40%

29%

30%

25%

20% 10% 0% INSUFFICIENT FUNDING

INADEQUATE STAFFING

FACILITY SPACE SHORTAGES

LACK OF STAFF TRAINING

Source: National Recreation and Park Association, Park Recreation Inclusion Report, 2018 www.nrpa.org/contentassets/e386270247644310b06960be9e9986a9/park-recreation-inclusion-report.pdf

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Source: National Recreation and Park Association, Park Recreation Inclusion Report, 2018 https://www.nrpa.org/contentassets/e386270247644310b06960be9e9986a9/park-recreation-inclusion-report.pdf

PARKS AND RECREATION

GOVERNMENT AND OTHER GROUPS WORKING WITH PARKS/REC AGENCIES TO FACILITATE INCLUSION Government and Other Groups Working with Parks/Rec Agencies to Facilitate Inclusion (by percentage)

BY PERCENTAGE

STATE OFFICES OF REFUGEE RESETTLEMENT

26%

TRANSIT AGENCIES

44% 46%

FAITH-BASED ORGANIZATIONS HOSPITALS/HEALTH CARE SERVICES

55%

LOCAL LAW ENFORCEMENT

65%

AGENCIES ON AGING AND DISABILITIES

77% 83%

NONPROFITS SCHOOLS Source: National Recreation and Park Association, Park Recreation Inclusion Report, 2018 www.nrpa.org/contentassets/e386270247644310b06960be9e9986a9/park-recreation-inclusion-report.pdf

PARKS/REC ACTIVITIES TARGETED FOR RACIAL/ETHNIC COMMUNITIES

Source: National Recreation and Park Association, Park Recreation Inclusion Report, 2018 https://www.nrpa.org/contentassets/e386270247644310b06960be9e9986a9/park-recreation-inclusion-report.pdf

Parks/Rec Activities Targeted for Racial/Ethnic Communities

BUDGET/FINANCE TRAINING

20%

JOB SKILLS TRAINING

26%

CULTURALLY SENSITIVE PROGRAM HOURS

41%

HEALTH AND WELLNESS PROGRAMS

54%

COMMUNITY GARDENS

61% 65%

HERITAGE CELEBRATIONS HOLIDAY CELEBRATIONS Source: National Recreation and Park Association, Park Recreation Inclusion Report, 2018 www.nrpa.org/contentassets/e386270247644310b06960be9e9986a9/park-recreation-inclusion-report.pdf

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Source: National Recreation and Park Association, Park Recreation Inclusion Report, 2018 https://www.nrpa.org/contentassets/e386270247644310b06960be9e9986a9/park-recreation-inclusion-report.pdf

PARKS AND RECREATION

23% OF BOYS AND GIRLS CLUB MEMBERS NATIONALLY ARE HISPANIC

of Boys and Girls Club Members Nationally are anic

2% 1% 3% 3% 5% 6%

WHITE BLACK OR AFRICAN AMERICAN

31%

HISPANIC TWO OR MORE RACES UNKNOWN ASIAN

23%

AMERICAN INDIAN OR ALASKA NATIVE SOME OTHER RACE

26%

NATIVE HAWAIIAN OR PACIFIC ISLANDER

Source: Boys and Girls Clubs of America, At A Glance Fact Sheet, (2018) www.bgca.org/about-us/annual-report

Source: Boys and Girls Clubs of America, At A Glance Fact Sheet, (2018) https://www.bgca.org/about-us/annual-report tinos Count for More than 50% of Boys and Girls Club Members in Phoenix Metro ea

LATINOS COUNT FOR MORE THAN 50% OF BOYS AND GIRLS CLUB MEMBERS IN PHOENIX METRO AREA 20% LATINO

54% 20%

AFRICAN AMERICAN OTHER WHITE

Source: Boys and Girls Club of Metro Phoenix, 2017–2018 Impact Report, (2018) bgcmp.org/wp-content/uploads/2019/03/18-Impact-Report-04-web2019.pdf

DATO S

ource: Boys and Girls Club of Metro Phoenix, 2017-2018 Impact Report, (2018) tps://bgcmp.org/wp-content/uploads/2019/03/18-Impact-Report-04-web2019.pdf

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PARKS AND RECREATION

GO GREEN!

• EXPOSURE TO GREEN SPACES CAN BOOST BRAIN DEVELOPMENT IN SCHOOL CHILDREN, ACCORDING TO A NEW SPANISH STUDY WITH BIG IMPLICATIONS FOR US LATINO CHILDREN WHO LACK ACCESS TO PARKS. CHILDREN NEAR GREEN SPACE ALSO SHOWED LOWER LEVELS OF DISTRACTION AND IMPROVED MEMORY. • 'OUR FINDINGS SUGGEST THAT EXPOSURE TO GREEN SPACE EARLY IN LIFE COULD RESULT IN BENEFICIAL STRUCTURAL CHANGES IN THE BRAIN.' —DR. PAYAM DADVAND, LEADER OF THE STUDY AND RESEARCHER AT THE BARCELONA INSTITUTE FOR GLOBAL HEALTH

• IN FACT, 81% OF LATINO NEIGHBORHOODS DO NOT HAVE ACCESS TO RECREATIONAL FACILITIES, SUCH AS PARKS AND WALKING TRAILS, AS COMPARED TO 38% OF NON-HISPANIC WHITE NEIGHBORHOODS. —SALUD AMERICA! (2018)

NOTES

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PARKS AND RECREATION

THEME PARKS & ENTERTAINMENT HISPANICS A18+ IN THE PHOENIX MARKET

400K

247K

NEARLY

2 OUT OF 5

HISPANICS VISITED ANY THEME PARK IN THE PAST 12 MONTHS

HISPANICS PLAN TO TAKE A THEME PARK TRIP OR VACATION IN THE NEXT 12 MONTHS

THEME PARK VISITORS ARE HISPANIC

COURTESY OF

Source: Scarborough Hispanic Study, 2018 R2, Phoenix DMA, Base: A18+ (*Household Total)

1.4

388K

AVERAGE NUMBER OF CHILDREN IN THE HOUSEHOLD*

176K

HISPANICS ATTENDED ANY PROFESSIONAL SPORTS EVENT IN THE PAST 12 MONTHS

VS. 0.5 FOR NH

HISPANICS ATTENDED ANY PAID MUSIC CONCERT IN THE PAST 12 MONTHS

Top Events Attended / Places Visited Among Hispanics in the Past 12 Months Ranked by % of Hispanics Who Attended Each Event or Place

COURTESY OF

Source: Scarborough Hispanic Study, 2018 R2, Phoenix DMA, Base: A18+ (*Household Total)

TOP EVENTS ATTENDED/PLACES VISITED AMONG HISPANICS IN THE PAST 12 MONTHS RANKED BY % OF HISPANICS WHO ATTENDED EACH EVENT OR PLACE 40% 35% 30% 25% 20% 15% 10% 5% 0%

38% 22% ANY TH E ME PARK

36% 35% 32% 30%

ANY PROFE SSIONAL SPORT S EVENT

26% 24%

ZOO

PHOENIX ZOO

19%

10%

A RIZ O N A STA T E F A IR

% HISPANICS

18% 17% 17% A RIZ O N A D IA M O N D BA C K S BA SEBA LL GA M E

C A STLES A N D C O A STERS

17% 18% 17% 19% 14% 11% A N Y PA ID TIC K ET M U SIC C O N C ERT

RO C K C O N C E R T

% NON-HISPANICS

Source: Scarborough Hispanic Study, 2018 R2, Phoenix DMA, Base: A18+ (*Household Total)

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A R I Z ON A SCIENCE CENTER

COURTESY OF

PARKS AND RECREATION

THEME PARKS & ENTERTAINMENT HISPANICS A18+ IN THE TUCSON MARKET

69K

OVER

1 OUT OF 3

HISPANICS VISITED ANY THEME PARK IN THE PAST 12 MONTHS

THEME PARK VISITORS ARE HISPANIC

76K

HISPANICS PLAN TO TAKE A THEME PARK TRIP OR VACATION IN THE NEXT 12 MONTHS COURTESY OF

Source: Scarborough Study, 2018 R2, Tucson DMA, Base: A18+ (*Household Total)

1.0

AVERAGE NUMBER OF CHILDREN IN THE HOUSEHOLD* VS. 0.4 FOR NH

105K

51K

HISPANICS ATTENDED ANY PROFESSIONAL SPORTS EVENT IN THE PAST 12 MONTHS

HISPANICS ATTENDED ANY PAID MUSIC CONCERT IN THE PAST 12 MONTHS

Top Events Attended / Places Visited Among Hispanics in the Past 12 Months Ranked by % of Hispanics Who Attended Each Event or Place

COURTESY OF

Source: Scarborough Study, 2018 R2, Tucson DMA, Base: A18+ (*Household Total)

TOP EVENTS ATTENDED/PLACES VISITED AMONG HISPANICS IN THE PAST 12 MONTHS RANKED BY % OF HISPANICS WHO ATTENDED EACH EVENT OR PLACE 50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0%

47%

35%

ZOO

46%

33% 33% 29% 26% 23% 22% 22% 19% 27% 18% 22% 17% 12% 16% 8% 16% 18%

REID PA R K Z O O

ANY P R O FE S S I O NAL S P O R TS E VE NT

PI M A C O U NTY FAI R

ANY THEME PAR K AR I ZONA - S ONOR A DES ER T MUS EUM

% HISPANICS

TOMB S TONE

HI GH S CHOOL S POR TS EV ENT

TUCS ON R ODEO

% NON-HISPANICS

Source: Scarborough Study, 2018 R2, Tucson DMA, Base: A18+ (*Household Total)

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ANY P AID T IC K ET MUSIC C ONC ERT

COURTESY OF

PARKS AND RECREATION

2017

EXCERPT

2018

Source: www.bgcmp.org bgcmp.org/wp-content/uploads/2019/03/18-Impact-Report-04-web2019.pdf

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PARKS AND RECREATION

PROFILE

PLAY BALL BY JERRY ROMO

OVERVIEW In 2019, the Arizona Diamondbacks Foundation and Insight launched the immersive D-backs Girls Play Ball Program that empowers girls and young women to get involved in baseball. Recognizing that young girls and young women are a priority within the community, the classroom and on the playing field, the program allows new generations of girls to experience the many benefits of sports participation: increased confidence, improved health and enhanced academic success. Girls Play Ball is based on growing evidence that women and girls who play sports are increasingly likely to excel on both the playing field and in life. Studies have shown that girls who play sports have the ability to concentrate much better, have a higher self-esteem, make healthier decisions and have reduced anxiety and depression. By the age of 14, girls are dropping out of sports at two times the rate of boys. Based on research, girls need sports. A combination of learning baseball skills, with team-building exercises and healthy activities, the program was built to include important topics such as anti-bullying, body image, body changes, decision making, healthy active lifestyles, stereotypes, media, personal hygiene, self-esteem, peer pressure and female empowerment. For the first year in existence, girls served in this program were in grades four through nine. The participants in the program are selected from a first-come, first-serve application process and include girls from the Boys & Girls Clubs, Girl Scouts and Little Leagues across the state. With more than half of Arizonaâ&#x20AC;&#x2122;s children in low-income households, the D-backs want girls to have equal opportunity to play the game. The D-backs support the girls in the program by providing each

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PROFILE

PL AY BALL participant with a baseball glove, hat, t-shirt, drawstring bag and game tickets. The Girls Play Ball Program exists as a three-part program–baseball skills clinic, STEM camp and a celebratory D-backs game. What makes this initiative so unique is how the D-backs pulled together female leaders, volunteers and local high school and college softball players to create a positive environment for the girls. From May through September, each girl attended one of the following events: • A baseball skills clinic hosted by the D-backs Academy coaching staff, including female coaches, to develop a connection to the sport and have a long-lasting, positive impact. • A STEM camp to translate the love of baseball into an appreciation, understanding and passion for the science and mathematics underlying the sport. Girls will be recognized on-field before a D-backs game and each participant will participate in an on-field parade around the warning track. All participants will receive game tickets. These girls demonstrate an ability to achieve exceptional success and receive a certificate to commemorate their achievements. The program creates a community of girls who strive to play the game of baseball. The first-year program hosted 199 girls from 35 different cities. The group included girls from Apache Junction, Avondale, Buckeye, Casa Grande, Chandler, Chino Valley, Claypool, Flagstaff, Gilbert, Glendale, Goodyear, Guadalupe, Holbrook, Lake Havasu City, Laveen, Litchfield Park, Maricopa, Mayer, Mesa, Peoria, Phoenix, Polacca, Prescott, Prescott Valley, Queen Creek, San Tan Valley, Scottsdale, Skull Valley, Sun City, Sun City West, Surprise, Tempe, Tolleson, Tonopah and Yuma. Girls Play Ball provides a supportive family of coaches, friends and role models to improve the health of girls’ through sport.

GET MORE INFO www.dbacks.com

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Grand Canyon University Private. Christian. Affordable. Nonprofit. Since opening its doors in 1949, Grand Canyon University has been committed to helping students find their purpose through next-generation education. GCU offers over 200 academic programs, including 150 online programs, across nine distinct colleges, as well as generous scholarship opportunities and a welcoming atmosphere. More than 20,500* ground students learn on our vibrant campus and over 70,000 online students join our collaborative virtual learning community.

For more information, visit gcu.edu

*Fall 2018 For more information about the median debt of students who completed the program and other important information, please visit our website at gcu.edu/disclosures. Please note, not all GCU programs are available in all states and in all learning modalities. Program availability is contingent on student enrollment. Grand Canyon University is regionally accredited by the Higher Learning Commission. (800-621-7440; http://hlcommission.org/) Important policy information is available in the University Policy Handbook at https://www.gcu.edu/academics/academic-policies.php GCU, while reserving its lawful rights in light of its Christian mission, is committed to maintaining an academic environment that is free from unlawful discrimination. Further detail on GCU’s Non-Discrimination policies can be found at gcu.edu/titleIX The information printed in this material is accurate as of AUGUST 2019. For the most up-to-date information about admission requirements, tuition, scholarships and more, visit gcu.edu ©2019 Grand Canyon University 19GCU0053

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COMMUNITY DESIGN

CHAPTER 11 COMMUNITY DESIGN CHARTS

232–237

• Non-Immigrant Latinos View Their Communities More Negatively • Number of Latinos Who Say They Faced Discrimination Because of Their Ethnicity • Child Care Deserts Are a Problem for All Races/Ethnicities • • • • • • •

Arizona in Top 5 States with a Teacher Diversity Gap Children of Color in Arizona Are Much More Likely to Live in Poverty Latinos Increasingly Get Their News from the Internet More Hispanics Like Advertising That Reflects Their Cultural Values U.S. Digital Spending in 2018 Asians and Hispanics Lead in Daily Smartphone Usage Daily Use of Social Media

PROFILE: UNA VIDA TRANSFRONTERIZA BY ARISBETH VALENZUELA

Arturo Garcia’s transborder life coupled with his fierce determination to succeed took him all the way to the Ivy League. He didn’t forget his roots, though, and is now a prominent citizen who is helping his hometown city and its citizens improve.

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239

COMMUNITY DESIGN

NON-IMMIGRANT LATINOS VIEW THEIR COMMUNITIES MORE NEGATIVELY Non-immigrant Latinos View Their Communities More Negatively

PERCENT OF LATINOS WHO SAYS ELEMENTS OF THEIR COMMUNITY ARE WORSE THAN OTHER COMMUNITIES

PERCENT OF LATINOS WHO SAY ELEMENTS OF THEIR COMMUNITY ARE WORSE THAN OTHER COMMUNITIES AVAILABILITY OF PUBLIC TRANSPORTATION OPTIONS

30%

14%

QUALITY OF LOCAL EMPLOYMENT OPPORTUNITIES

28%

13%

QUALITY OF AVAILABLE HOUSING

21%

QUALITY OF AVAILABLE DOCTORS OR HEALTHCARE SERVICES

19%

AVAILABILITY OF PARKS, GREEN SPACES AND RECREATIONAL AREAS

19%

QUALITY OF PUBLIC SCHOOLS

QUALITY OF DRINKING WATER

12%

NON-IMMIGRANT LATINOS

17%

IMMIGRANT LATINOS

Source: NPR, Robert Wood Johnson Foundation and Harvard T.H. Chan School of Public Health, Discrimination in America, Experiences and Views of Latinos, 2017 www.npr.org/documents/2017/oct/discrimination-latinos-final.pdf Source: NPR, Robert Wood Johnson Foundation and Harvard T.H. Chan School of Public Health, Discrimination in America, Experiences and Views of Latinos, 2017 https://www.npr.org/documents/2017/oct/discrimination-latinos-final.pdf

NUMBER OF LATINOS WHO SAY THEY FACED DISCRIMINATION BECAUSE OF THEIR ETHNICITY Number of Latinos Who Say They Faced Discrimination Because of Their Ethnicity PERCENTAGE

PERCENTAGE

15%

TRYING TO VOTE OR PARTICIPATE IN POLITICS

19% 20%

APPLYING TO ATTENDING COLLEGE GOING TO DOCTOR OR HEALTH CLINIC

27%

INTERACTING WITH POLICE

31% 32% 33%

TRYING TO RENT OR BUY HOUSING BEING PAID OR PROMOTED EQUALLY APPLYING FOR JOBS Source: NPR, Robert Wood Johnson Foundation and Harvard T.H. Chan School of Public Health, Discrimination in America, Experiences and Views of Latinos, 2017 www.npr.org/documents/2017/oct/discrimination-latinos-final.pdf

Source: NPR, Robert Wood Johnson Foundation and Harvard T.H. Chan School of Public Health, Discrimination in America, Experiences and Views of Latinos, 2017 232 T H E S T AT E O F A R I Z O N Aâ&#x20AC;&#x2122; S H I S P A N I C M A R K E T https://www.npr.org/documents/2017/oct/discrimination-latinos-final.pdf

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CHILD CARE DESERTS ARE A PROBLEM FOR ALL RACES/ETHNICITIES Child Care Deserts Are a Problem for All Race/Ethnicities

70.0%

61.1%

60.0%

57.2%

50.0%

50.5%

50.2%

49.1%

ASIAN

NATIONAL AVERAGE

WHITE

45.0%

40.0% 30.0% 20.0% 10.0% 0.0% AMERICAN INDIAN/ALASKAN NATIVE

HISPANIC

AFRICAN AMERICAN

Source: Center for American Progress, 2018 www.americanprogress.org/issues/early-childhood/reports/2017/08/30/437988/mapping-americas-child-care-deserts/ Source: Center for American Progress, 2018 https://www.americanprogress.org/issues/early-childhood/reports/2017/08/30/437988/mapping-americas-child-care-deserts/

ARIZONA IN TOP 5 STATES WITH A TEACHER DIVERSITY GAP

Arizona in top 5 states with a teacher diversity gap

40.0%

36.4%

35.0%

31.6% 31.4%

30.0%

28.9%

25.0%

The recent increase in the Latinx population means that the teacher diversity gap—as measured by subtracting the percentage of teachers of a certain race or ethnicity from the percentage of students of that same race or ethnicity—is largest for Latinx students.

26.1% 24.5% 18.7% 18.0% 17.9% 17.6%

20.0% 15.0% 10.0% 5.0% 0.0% CALIFORNIA

NEVADA

ARIZONA

TEXAS

COLORADO

NEW MEXICO CONNECTICUT

ILLINOIS

WASHINGTON

FLORIDA

THE RECENT INCREASE IN THE LATINX POPULATION MEANS THAT THE TEACHER DIVERSITY GAP—AS MEASURED BY SUBTRACTING THE PERCENTAGE OF TEACHERS OF A CERTAIN RACE OR ETHNICITY FROM THE PERCENTAGE OF STUDENTS OF THAT SAME RACE OR ETHNICITY—IS LARGEST FOR LATINX STUDENTS. Source: Center for American Progress, How to Fix the Large and Growing Latinx Teacher-Student Gap, 2018

Source: Center for American Progress, How to Fix the Large and Growing Latinx Teacher-Student Gap, 2018 https://www.americanprogress.org/issues/education-k-12/reports/2018/02/20/445999/fix-large-growing-latinx-teacher-student-gap/ www.americanprogress.org/issues/education-k-12/reports/2018/02/20/445999/fix-large-growing-latinx-teacher-student-gap/

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COMMUNITY DESIGN

CHILDREN OF COLOR IN ARIZONA ARE MUCH MORE LIKELY TO LIVE IN POVERTY Children of Color in Arizona are Much More Likely to Live in Poverty

BY RACE/ETHNICITY

50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0%

41%

45%

30% 31%

24%

30% 30%

35%

11% 11% AFRICAN AMERICAN AMERICAN INDIAN

ASIAN

NATIVE HAWAIIAN/ PACIFIC ISLANDER

2009

LATINO

13%

WHITE

18% 20%

TWO OR MORE RACES

2016

Source: Children’s Action Alliance, Arizona Kids Count Databook (March 2019) azchildren.org/wp-content/uploads/2019/02/KIDS-Count-2019-final-web.pdf Source: Children’s Action Alliance, Arizona Kids Count Databook (March 2019) http://azchildren.org/wp-content/uploads/2019/02/KIDS-Count-2019-final-web.pdf

NOTES

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COMMUNITY DESIGN

LATINOS INCREASINGLY GET THEIR NEWS FROM THE INTERNET Latinos Increasingly Get Their News from the Internet (2006 vs. 2016)

2006 VS. 2016 100%

92%

79%

90% 80%

74%

70%

64%

55%

60%

58%

37%

50% 40%

34%

30% 20% 10% 0% TELEVISION

INTERNET

RADIO

2006

NEWSPAPERS

2016

Source: Pew Research Center, Among US Latinos, the internet now rivals television as a source for news, 2018 www.pewresearch.org/fact-tank/2018/01/11/among-u-s-latinos-the-internet-now-rivals-television-as-a-source-for-news/ Source: Pew Research Center, Among U.S. Latinos, the internet now rivals television as a source for news, 2018 http://www.pewresearch.org/fact-tank/2018/01/11/among-u-s-latinos-the-internet-now-rivals-television-as-a-source-for-news/

MORE HISPANICS LIKE ADVERTISING THAT REFLECTS THEIR CULTURAL VALUES More Hispanics Like Advertising That Reflects Their Cultural Values

% who responded positively to the statement: Advertising is Made for Me If It Reflects My Cultural Values

% WHO RESPONDED POSITIVELY TO THE STATEMENT:

ADVERTISING IS MADE FOR ME IF IT REFLECTS MY CULTURAL VALUES 70% 60%

59%

50%

47%

AFRICAN AMERICAN

ASIAN

40%

38%

30% 20% 10% 0% LATINO

WHITE

Source: Gravity Media, The Multicultural Digital Report, 2018. multicultural-science.org/download/

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Source: Gravity Media, The Multicultural Digital Report, 2018. 235 T H E S T AT E O F A R I Z O N Aâ&#x20AC;&#x2122; S http://multicultural-science.org/wordpress/wp-content/uploads/2018/10/Multicultural-Digital-Report-2018-compressed.pdf

HISPANIC M ARKET

COMMUNITY DESIGN

US DIGITAL SPENDING IN 2018

U.S. Digital Spending in 2018 (by Race/Ethnicity)

BY RACE/ETHNICITY

65.9%

WHITE

14.3%

LATINO

12.1%

AFRICAN AMERICAN

6.6%

ASIAN

OTHER

1.2%

Source: Gravity Media, The Multicultural Digital Report, 2018. multicultural-science.org/download/ Source: Gravity Media, The Multicultural Digital Report, 2018. http://multicultural-science.org/wordpress/wp-content/uploads/2018/10/Multicultural-Digital-Report-2018-compressed.pdf

ASIANS AND HISPANICS LEAD IN DAILY SMARTPHONE USAGE

Asians and Hispanics Lead in Daily Smartphone Usage

BY RACE/ETHNICITY 88%

87%

85%

86% 84%

81%

82% 80%

77%

78% 76% 74% 72% ASIAN

HISPANIC

WHITE

AFRICAN AMERICAN

Source: Gravity Media, The Multicultural Digital Report, 2018. multicultural-science.org/download/

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Source: Gravity Media, The Multicultural Digital Report, 2018. 236 T H E S T AT E O F http://multicultural-science.org/wordpress/wp-content/uploads/2018/10/Multicultural-Digital-Report-2018-compressed.pdf

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COMMUNITY DESIGN

DAILY USAGE OF SOCIAL MEDIA

SOCIAL MEDIA: DAILY USAGE OF SOCIAL MEDIA BY ETHNICITY AND RACE

BY RACE/ETHNICITY

57%

AFRICAN AMERICAN

61%

WHITE

62%

HISPANIC

67%

ASIAN

Source: Gravity Media, The Multicultural Digital Report, 2018. multicultural-science.org/download/

Source: The Multicultural Digital Report, 2018. http://multicultural-science.org/wordpress/wp-content/uploads/2018/10/Multicultural-Digital-Report-2018-compressed.pdf

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REWARDING THE BUSINESSES THAT HELP OUR COMMUNITIES THRIVE We support Arizona businesses because WE are an Arizona business. Banking with a credit union is an investment in the local community so we can all thrive. VantageWest.org Federally insured by NCUA

PROFILE

COMMUNITY DESIGN

UNA VIDA TRANSFRONTERIZA BY ARISBETH VALENZUELA Borders are not limited to physical structures or barriers, but rather include educational, social and economic ones. Education, a means to intergenerational mobility disguised as the American Dream, is what enables many Latinx to cross the US/ Mexican border on a daily basis.

Columbia, Garcia, knew he wanted more. He wanted to diversify and broaden his capacity. The end goal was always in sight for Garcia: “I wanted to own my own company, be my own boss.”

Arturo Garcia, 27, is a prime example of someone whose parents saw the academic imbalances between the two educational systems. The lack of intellectual stimulation that Arturo experienced pushed his parents to do what many border town residents know as a way of life.

Much of Garcia's academic journey was due to the sacrifices he made while crossing the border early in his life. Not only was he back in the community where his family lived, but this time he was determined to give back to a community that has given so much to him.

Being a part of a mixed status family is what led Arturo to live the transfronterizo student experience. His father, a US resident, migrated with his family to San Luis Rio Colorado, MX, from Culiacan, Sinaloa, MX. The border region allowed his father access to the agricultural sector as a means of socio-economic stability while also being able to come back to his family at the end of the day.

Yuma and San Luis have plenty of students who have considerable untapped potential and talent, but coming from communities where microaggressions, a lack of support or the knowledge to navigate academic institutions impede many students from replicating Arturo’s success.

When searching for opportunities that would help Garcia reach his goal, the city of Yuma recognized his potential. He quickly climbed the corporate ladder within 18 months and became a project manager, something that would take others years to accomplish. It seemed as if everything has come full circle.

Since his return, Garcia has become a prominent figure within the community and helps to show other students that there is hope. Arturo has trained schools and academic advisors at his old high school on how to help students understand the application process and what it takes to become college bound.

From a young age, being transfronterizos became a norm for Garcia and his household. Between the ages of 12 and 16, Garcia joined his father and began to cross the border into Arizona on a daily basis. Living among a community who shared the same cultural values while simultaneously receiving an education in a place where life was completely different attributed to the expansion of Garcia's cultural capital, which further enabled him to navigate both sides of the border.

Academics aren't the only thing he has sought to improve. Garcia recognized how the infrastructure in Yuma and San Luis could improve drastically and, with his degree in civil engineering, he has begun to make changes to improve the way of life for his hometown’s residents.

Garcia's academic journey was not reflective of the cultural or linguistic barriers between him and his counterparts, but rather it was based upon his high aptitude for mathematics. Exposure to both sides of the border made him realize that education was not based upon pleasure, but rather survival.

Garcia 's experience in engineering in big cities has allowed him to return to his hometown with a more holistic mentality, which will help San Luis in the future reach its full potential. In his new company, Garcia began using as laser scanning and drones, which might not make sense to some people, but this technology is slowly allowing San Luis to catch up to cities like New York and Chicago.

Ivy league institutions are often described as inaccessible for students like Garcia, but as someone who valued and embodied academic excellence, he knew he could succeed and compete in these spaces. Being a first-generation immigrant and student, he recognized the privilege that many others obtained, but he knew that he was competing with intellect, not material items.

Garcia recognizes he is not the only product of San Luis with a success story, but rather he is one of many who are slowly improving his hometown. Garcia saw it as his responsibility to return and work within the community to make these changes.

Duke University and Columbia University molded his vision and future career goals. With a degree in civil and architectural engineering from Duke and a master’s degree in civil engineering with a concentration in construction engineering and management from

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His current objective is to build low-income housing that will be more accessible to community members. He has many other goals for the future and growth in San Luis will continue with Garcia constantly bringing new initiatives to the area. 239

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Rounds Consulting Group advises both public and private sector entities on matters of policy and economics. The firm specializes in economic development; data collection and analysis; fiscal planning including revenue forecasting and budget development; strategic planning and marketing; impact and market studies; litigation support, and keynote speaking, among others. • • • • •

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• • • • •

ECONOMIC DEVELOPMENT STRATEGIC PLANNING MARKET STUDIES LITIGATION SUPPORT RESEARCH AND DATA COLLECTION

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(602) 739-0844 E-MAIL: rounds@roundsconsulting.com

DIRECT:

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51 West 3rd Street, Suite E-110, Tempe, AZ 85281 PHONE: (480) 508-4911 | www.roundsconsulting.com

SOCIAL/CULTURAL COHESION

CHAPTER 12 SOCIAL/CULTURAL COHESION PROFILE: IT’S MORE THAN CHILD’S PLAY BY JAMES GARCIA

243

Tempe’s Childsplay Theatre Co. is staging groundbreaking works that play to the nation’s fast-changing demographics. It is exactly the type of forward-thinking that will keep this state treasure thriving for years to come.

CHARTS 246–251 • 34% of Current US Immigrants Are Skilled Professionals Compared to only 1.3% • of Those Who Arrived in 1970 • More Younger Voters Voted in 2018 Vs. 2014 • Voter Turnout Has Increased in All Racial/Ethnic Groups • Slightly More Women Vote Than Men • More Hispanic Women Vote Than Hispanic Men • Voter Turnout: Native-born Vs. Naturalized Citizens • Undocumented Immigrants in US Has Decreased by 1.3 Million • 25% of Construction Workers in 2016 Were Immigrants • Immigrants Hold 33% of the Jobs in the Hotel/Lodgin Industry • 70% of the Agricultural Workers Were Born in Mexico

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Comerica means Community. At Comerica Bank, we know that when the community grows, we all grow. That’s why for nearly 150 years, we’ve gone beyond traditional banking to provide the strategic financial partnership that local entrepreneurs and nonprofit organizations need to grow. After all, we’re in this together.

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NOTES

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SOCIAL/CULTURAL COHESION

PROFILE

IT’S MORE THAN CHILD’S PLAY BY JAMES GARCIA During the past 40 years, Childsplay Theatre Co. has built a national reputation for creating and staging groundbreaking children’s theater. The award-winning Tempe-based company mounts performances for more than 250,000 children annually. Childsplay’s season typically features six major productions a year at the Herberger Theater Center in downtown Phoenix and hundreds more shows at schools, libraries and other venues in the state and across the country. Despite its success, the nonprofit company has been stepping up its efforts to address the striking disparity between the makeup of audiences that traditionally attend live theater and the nation’s increasingly diverse communities. In Arizona, for instance, the Latino population has more than tripled from about 700,000 to more than 2.3 million since 1990. Nearly 50 percent of the students enrolled in the state’s K-12 schools are Hispanic. In Phoenix, people of color are now a majority of the city’s fast-growing population and experts say minorities could outnumber whites statewide by the end of the next generation. Acutely aware of the major cultural and demographic shifts underway, Jenny Millinger, who leads new play development at Childsplay, says the company is working hard to ensure that the stories it puts onstage reflect the changing face of the wider community. “It’s so critical that we tell the stories, all the stories, of the young people in our audiences,” Millinger says. Millinger noted that of the five new works Childsplay has in various stages of development, four are Latinx-themed. All of the plays are expected to hit the stage in the next three years.

For its 2018‒2019 season, Childsplay partnered with the Black Theater Troupe to stage And In This Corner: Cassius Clay, The Making of Muhammad Ali, a play about the famed boxer’s early life...in the segregated South of the 1950s.” For its 2019‒2020 season, the company is staging a new work called Chato’s Kitchen, which is based on a book by Gary Soto. Childsplay has also commissioned an original work it is currently workshopping by Miriam Gonzales called Selena Maria Sings, which is slated to premiere in the 2020‒2021 season.

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Dwayne Hartford, Childplay’s artistic director, works closely with Millinger to select and develop the stories Childsplay wants to tell. “The world of young people is changing so fast that to stay relevant we have to be developing new work all the time. It’s important that 243

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PROFILE

I T’S MORE THAN CHILD’S PL AY Valdez came to the Valley several times to workshop the new script and present a “staged reading” of the play for a group of local schoolchildren. Valdez had not read Soto’s book before he was asked to adapt it as a play, but said he found himself drawn to the project by the story’s humor and cultural authenticity.

Chato’s Kitchen is about two cats–gatos–named Chato and Novio Boy. The cats are Mexican American (aka Chicano) and live in an East Los Angeles barrio. The plot revolves around Chato’s love of cooking and whether the cats can resist the urge to eat a family of mice who’ve just moved in next door. But the play’s bigger message is about learning to respect and appreciate the value of diversity–and, yes–why it’s wrong to eat your neighbors.

we do that,” says Hartford, who is also a playwright and director. “We want to be respectful partners in our community. But a big part of that is finally acknowledging what traditional Euro-based theater companies have failed to understand: that we need to speak to all children of all races, backgrounds, genders and identities.”

Valdez applauds Childsplay for its dedication to making new works, especially theater aimed at Latinos and other communities of color.

Childsplay has a history of staging new works that challenge convention. The Yellow Boat, written by David Saar, Childsplay’s founding artistic director, is based on the story of David and Sonja Saar's son, Benjamin, who was born with congenital hemophilia. Benjamin died when he was eight from AIDS-related complications. He had contracted the virus that causes AIDS from a blood transfusion.

“It’s really smart for their own survival and the survival of the field in general,” he says. “The demographics are changing.”

Producing diverse new works is core to Childsplay’s mission, says Hartford. “It’s the right thing to do because we are of this community and we have a moral obligation to be a mirror to that community.”

Osiris Cuen, now an actor in Chicago, saw her first play–a production of Lion King at Gammage Auditorium on the campus of Arizona State University–as a high school student. Cuen grew up telling her mother, even as a small child, that she planned to be an actor someday. Cuen went on to teach and perform for Childsplay and even got to perform at her former elementary school in Phoenix.

Creating new plays for children is also important because attracting young children to the theater helps build audiences for the industry long term, Valdez says.

Hartford says Childsplay will keep testing the norms of “theater for young audiences,'' as it’s known in the industry, adding that he looks forward to one day having the company stage a play inspired by the LGBTQ community.

Millinger says it was Cuen who brought Chato’s Kitchen to the company’s attention.

California-based playwright Mark Valdez is a fan of Childsplay’s approach to theater. Renowned in his field, Valdez was commissioned to write and direct the stage adaptation of Chato’s Kitchen, which is his first play for children.

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Cuen recommended that Childsplay adapt Soto’s book into two playscripts, one in English and one in Spanish. The theater company eventually settled on a version it will be staging in “Spanglish,”

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PROFILE

I T’S MORE THAN CHILD’S PL AY a practice where people switch back and forth seamlessly in conversation between English and Spanish. “As a kid, there were only certain books I would see myself in,” Cuen recalls. “The first book that did that for me was Too Many Tamales by Gary Soto.” After determining that book wasn’t actionable enough, meaning it might not readily lend itself to a theatrical performance, Cuen came across Chato’s Kitchen at a local bookstore. “I read it and immediately thought it was so colorful and bright–and very actionable,” Cuen says, adding that the book’s language and cultural representation also reminded them of her father and the way he spoke. “The story reminded me of how East L.A. is so Chicano…the birthplace of this kind of Cholo culture that we don’t see in other places,” says Cuen. “I wanted to elevate the culture that comes from black and brown artists.” Theater companies across the country are responding, some more effectively than others, to today’s fast-changing demographics, according to Teresa Eyring, executive director of the Theater Communications Group (TCG) in New York City. Committed to promoting professional theater around the world, TCG will host its annual convention, an event that draws between 800 and 1,000 people, in Phoenix in June 2020. The commitment to create new works is not just about “looking toward the future, but also recognizing current inequities and lack of representation,” says Eyring, who used to run Children's Theatre Company in Minneapolis. Children’s Theatre was the first company to stage the work of famed playwright Larissa FastHorse.

SYBIL B. HARRINGTON CAMPUS FOR IMAGINATION & WONDER AT MITCHELL PARK 900 S. Mitchell Dr., Tempe, AZ 85281 480-921-5700 info@childsplayaz.org www.childsplayaz.org/

Eyring adds that while some theater companies have been slower to respond to the growth of communities of color, “change is definitely happening. Companies that have traditionally been white-led and have had mainly white audiences, [are now expected] to be inclusive.”

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SOCIAL/CULTURAL COHESION • TODAY’S IMMIGRANTS SPEAK MORE ENGLISH. AMONG IMMIGRANTS WHO ARRIVED IN 2017… 83.8 PERCENT, SPOKE SOME ENGLISH PARTIALLY OR FLUENTLY. MEANWHILE, NEARLY HALF OF ALL IMMIGRANTS WHO ARRIVED IN 1907 SPOKE NO ENGLISH. • TODAY’S IMMIGRANTS ARE MUCH MORE DIVERSE. IN 1907, NEARLY 9 OUT OF 10 IMMIGRANTS CAME FROM EUROPEAN COUNTRIES. MEANWHILE, IN 2017, IMMIGRANTS CAME FROM DESTINATIONS AROUND THE WORLD LIKE CHINA, BRAZIL AND INDIA. IN FACT, IN 2017, NO EUROPEAN COUNTRY MADE IT INTO THE TOP 10 COUNTRIES OF ORIGIN. • TODAY’S IMMIGRANTS ARE MORE EVENLY SPREAD OUT BETWEEN STATES. MORE THAN HALF THE IMMIGRANTS WHO ARRIVED IN 1907 SETTLED IN NEW YORK, NEW JERSEY, PENNSYLVANIA AND ILLINOIS. IN 2017, WHILE IMMIGRANTS WERE FAR MORE LIKELY TO LIVE IN WESTERN AND SOUTHERN STATES—ESPECIALLY CALIFORNIA, TEXAS AND FLORIDA—EVERY STATE RECEIVED NEW IMMIGRANTS WHO ARRIVED IN 2017. —NEW AMERICAN ECONOMY

34% OF CURRENT US IMMIGRANTS ARE SKILLED PROFESSIONALS COMPARED TO ONLY 1.3% OF THOSE WHO ARRIVED IN 1970 34% of Current US immigrants Are Skilled Professionals Compared to Only 1.3% of Those Who Arrived in 1970

% of Immigrants That Held Professional Occupations When They Arrived

% OF IMMIGRANTS THAT HELD PROFESSIONAL OCCUPATIONS WHEN THEY ARRIVED 40.0%

34%

35.0% 30.0% 25.0% 20.0% 15.0% 10.0%

1.3%

5.0% 0.0%

1970

2017

Source: New American Economy, Remembering Ellis Island’s Busiest Day: How Has Immigration Changed Since 1907? (April 2019) research.newamericaneconomy.org/report/immigration-1907-v-2017/

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Source: New American Economy, Remembering Ellis Island’s Busiest Day: How Has Immigration Changed Since 1907? (April 2019) https://research.newamericaneconomy.org/report/immigration-1907-v-2017/

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MORE YOUNGER VOTERS VOTED IN 2018 VS 2014 % of 18- to 29-year-old voters

More Younger Voters (18-29) Are Voting in 2018 Vs 2014

% OF 18- TO 29-YEAR-OLD VOTERS

36%

40% 35% 30% 25%

20%

20% 15% 10% 5% 0%

2014

2018

Source: US Census Bureau, Voter Turnout Rates Among All Voting Age and Major Racial and Ethnic Groups Were Higher Than in 2014 (April 2019). www.census.gov/library/stories/2019/04/behind-2018-united-states-midterm-election-turnout.html Source: US Census Bureau, Voter Turnout Rates Among All Voting Age and Major Racial and Ethnic Groups Were Higher Than in 2014 (April 2019) https://www.census.gov/library/stories/2019/04/behind-2018-united-states-midterm-election turnout.html?utm_campaign=20190423msacos1ccstors&utm_medium=email&utm_source=govdelivery

VOTER TURNOUT HAS INCREASED IN ALL RACIAL/ETHNIC GROUPS Voter Turnout Has Increased in All Racial/Ethnic Groups (2014 Vs 2018)

2014 VS 2018 70%

58%

60% 50%

46%

40%

41%

51% 40% 27%

30%

40% 27%

20% 10% 0% WHITE (NON-HISPANIC)

BLACK (NON-HISPANIC)

ASIAN (NON-HISPANIC)

2014

HISPANIC (ANY RACE)

2018

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Source: US Census Bureau, Voter Turnout Rates Among All Voting Age and Major Racial and Ethnic Groups Were Higher Than in 2014 (April 2019) https://www.census.gov/library/stories/2019/04/behind-2018-united-states-midterm-election turnout.html?utm_campaign=20190423msacos1ccstors&utm_medium=email&utm_source=govdelivery

SOCIAL/CULTURAL COHESION

SLIGHTLY MORE WOMEN VOTE THAN MEN Voter Turnout by Gender (2014-2018)

BY GENDER, 2014‒2018

Slightly More Women Vote Than Men

VOTER TURNOUT 60% 50% 40%

55%

52% 43%

41%

30% 20% 10% 0% MALE

FEMALE

2014

2018

MORE HISPANIC WOMEN VOTE THAN HISPANIC MEN Source: US Census Bureau, Voter Turnout Rates Among All Voting Age and Major Racial and Ethnic Groups Were Higher Than in 2014 (April 2019) https://www.census.gov/library/stories/2019/04/behind-2018-united-states-midterm-election-turnout.html?utm_campaign=20190423msacos1ccstors&utm_medium=email&utm_source=govdelivery

BY GENDER AND RACE, 2018

Voter Turnout by Gender and Race (2018)

More Hispanic Women Vote Than Hispanic Men

44% 43%

VOTER TURNOUT

43%

42% 41% 40% 39%

37%

38% 37% 36% 35% 34% HISPANIC WOMEN

HISPANIC MEN

Source: US Census Bureau, Voter Turnout Rates Among All Voting Age and Major Racial and Ethnic Groups Were Higher Than in 2014 (April 2019) www.census.gov/library/stories/2019/04/behind-2018-united-states-midterm-election-turnout.html?utm_campaign=20190423msacos1ccstors&utm_medium=email&utm_source=govdelivery Source: US Census Bureau, Voter Turnout Rates Among All Voting Age and Major Racial and Ethnic Groups Were Higher Than in 2014 (April 2019) https://www.census.gov/library/stories/2019/04/behind-2018-united-states-midterm-election-turnout.html?utm_campaign=20190423msacos1ccstors&utm_medium=email&utm_source=govdelivery

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VOTER TURNOUT: NATIVE-BORN VS NATURALIZED CITIZENS Voter Turnout (2014-2018): Native-Born Vs Naturalized Citizens

2014‒2018

54%

60% 50%

46%

43%

34%

40% 30% 20% 10% 0% NATIVE-BORN CITIZENS

NATURALIZED CITIZENS

2014

2018

UNDOCUMENTED IMMIGRANTS IN US HAS DECREASED BY 1.3 MILLION

Number of Undocumented Immigrants in America (2008-2017) (In Millions)

Undocumented Immigrants in US Has Decreased by 1.3 million (2008-2017)

NUMBER OF UNDOCUMENTED IMMIGRANTS IN AMERICA, 2008‒2017 IN MILLIONS

12.5

11.5

10.7

10.5

10 2008

2017

Source: New York Times, Short of Workers, US Builders and Farmers Crave More Immigrants (April 2019) www.nytimes.com/2019/04/03/business/economy/immigration-labor-economy.html

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Source: New York Times, Short of Workers, U.S. Builders and Farmers Crave More Immigrants (April 2019) https://www.nytimes.com/2019/04/03/business/economy/immigration-labor-economy.html

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25% OF CONSTRUCTION WORKERS IN 2016 WERE IMMIGRANTS

% of Immigrants Working in Construction (2004-2016)

25% of Construction Workers in 2016 Were Immigrants

% OF IMMIGRANTS WORKING IN CONSTRUCTION, 2004‒2016 30%

25%

20%

20% 15% 10% 5% 0%

2004

2016

Source: New York Times, Short of Workers, US Builders and Farmers Crave More Immigrants (April 2019) www.nytimes.com/2019/04/03/business/economy/immigration-labor-economy.html Source: New York Times, Short of Workers, U.S. Builders and Farmers Crave More Immigrants (April 2019) https://www.nytimes.com/2019/04/03/business/economy/immigration-labor-economy.html

IMMIGRANTS HOLD 33% OF THE JOBS IN THE HOTEL/LODGING INDUSTRY % of Immigrants That Make Up Workers By Industry

Immigrants Hold 33% of the Jobs in the Hotel/Lodging Industry

% OF IMMIGRANTS THAT MAKE UP WORKERS BY INDUSTRY 35%

33%

30%

25%

20%

20% 15% 10% 5% 0% HOTEL AND LODGING

DIRECT-CARE (HOME HEALTH AND PERSONAL CARE AIDES)

FOOD SERVICE

Source: New York Times, Short of Workers, US Builders and Farmers Crave More Immigrants (April 2019) www.nytimes.com/2019/04/03/business/economy/immigration-labor-economy.html

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Source: New York Times, Short of Workers, U.S. Builders and Farmers Crave More Immigrants (April 2019) https://www.nytimes.com/2019/04/03/business/economy/immigration-labor-economy.html

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70% OF THE AGRICULTURAL WORKERS WERE BORN IN MEXICO 70% of the Agricultural Workers Were Born in Mexico

5% 25%

BORN IN MEXICO BORN IN US OTHER

70% Source: New York Times, Short of Workers, US Builders and Farmers Crave More Immigrants (April 2019) www.nytimes.com/2019/04/03/business/economy/immigration-labor-economy.html

Source: New York Times, Short of Workers, U.S. Builders and Farmers Crave More Immigrants (April 2019) https://www.nytimes.com/2019/04/03/business/economy/immigration-labor-economy.html

NOTES

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Thanks for making a difference in our community Bank of America recognizes Arizona Hispanic Chamber of Commerce. Community leaders like you are a vital resource and inspiration to us all. Thanks to you, progress is being made and our community is becoming a better place to live and work. Visit us at bankofamerica.com/arizona.

ÂŠ2019 Bank of America Corporation | AR64WX5V | ENT-216-AD

The law firm of Quarles & Brady recognizes the Arizona Hispanic Chamber of Commerce for its efforts to increase access to quality healthcare in our community. For more information about our legal services, please contact Leonardo Loo at 602.229.5638/ leonardo.loo@quarles.com.

quarles.com

SOCIAL JUSTICE

CHAPTER 13 SOCIAL JUSTICE PROFILE: BREAKING STEREOTYPES BY SUSANA MARTINEZ

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• People of Color Are Far More Likely to be Incarcerated in Arizona Than Whites

Alexis Hermosillo, a fourth generation resident of El Mirage, saw an opportunity to help her community– and took it. Now she is the mayor of the city she loves and knows very well.

CHARTS

EXCERPT: INTAKE WITHOUT OVERSIGHT 267 This July 2017 report released by the Kino Border Initiative (KBI) and the Jesuits of Canada and the U.S. addresses the inadequacy of the complaint and oversight system for the U.S. Customs and Border Protection agency. It is based on findings from 49 complaints filed between October 2015 and March 2017.

256-265

• A Minority Woman Makes On Average 66 Cents to a White Male’s Dollar • Arizona is One of the Top 20 States with the Largest Annual Wage Gap • The Wage Gap in Maricopa County Between Women and Men is the Worst • in Sales and Legal Occupations • By 2020, Hispanics Are Projected to Become the Largest Minority Voting Block • Getting Legal Status is Complicated and Expensive • Getting US Citizenship Is Too Expensive for Those Living at or Below Poverty Level • A Whopping 96% of Those Deported in 2018 Were Hispanics • Legal Services (Phoenix) • Reasons Phoenix Hispanics Are More Likely to Consider Seeking Legal Counseling • Legal Services (Tucson) • Reasons Tucson Hispanics Are More Likely to Consider Seeking Legal Counseling • Majority of Arizona Prison Inmates are White and Latino

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PROFILE: GIVING ARIZONA CITIZENS A VOICE BY TARA JACKSON

274

The private nonprofit Arizona Town Hall is getting people talking about important, sometimes controversial, issues–in a civil way.

PROFILE: ARIZONA’S CRIMINAL JUSTICE SYSTEM

BY TARA JACKSON

275

The criminal justice system in Arizona needs fixing– and Arizona Town Hall brought people together to develop a series of recommendations.

EXCERPT: THE GROWTH MAJORITY: UNDERSTANDING THE NEW AMERICAN MAINSTREAM

The first report of the New American Mainstream series by Claritas looks at the numbers by ethnicity and age to identify the top markets and opportunities for multicultural growth.

253

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Health Is So Much More Than Health Care Health is created everywhere we live, work, learn and play. Vitalyst is changing how

we improve health and well-being, starting with the elements of a healthy community.

Join us. With collaboration and innovation, our potential for success knows no bounds.

Learn more. Get connected. VitalystHealth.org

VtI a I vs t I\:Âˇ it: HEALTH /'r:ouNDATION

A CATALYST FOR COMMUNITY HEALTH

Reshaping the Future of Healthcare Embracing culture. Empowering health.

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equalityhealth.com Like, Follow, Share EH082019

PROFILE

SOCIAL JUSTICE

BREAKING STEREOTYPES BY SUSANA MARTINEZ From an early age, Alexis Hermosillo was determined to break stereotypes and continue her mission of bettering her community. Her work within Arizona’s Congressional District 3, her success in building community support for multimodal transportation and tireless efforts to empower other young Hispanic professionals throughout the United States have been key milestones in her journey. Using the knowledge she gained in her experiences and through her education, she knew there was so much more she could contribute to the place she has always called home.

knew she had a fighting chance because of her deep understanding of the yearning for change filling the El Mirage electorate. In November of 2018, to the surprise of many, Alexis was elected Mayor of El Mirage. A true believer in education, Alexis is fulfilling her Mayoral duties while pursuing her doctoral degree. “What moves me is making a difference in people’s lives and in my community. I want to show the youth the importance of education and in believing in yourself.” Since taking office earlier this year, Mayor Hermosillo has earned a reputation for working with her counterparts and regional agencies to improve processes and eliminate obstacles to progress. Her competitive advantage of thoroughly knowing regional organizations and crucial members within those organizations has led her in the right direction. “Pivoting from candidate to mayor makes you take a step back and acknowledge the challenges of the position – but also that those challenges are outweighed by the reward of making things better for people. Collaboration is very important within this role. I want to ensure I work collaboratively within our region.”

As a fourth generation Hispanic in El Mirage, she knew exactly what the City was capable of, if she was willing to fight for it. In 2018 the City of El Mirage had a fierce Mayoral contest for its next elected leader. The incumbent, Mayor Lana Mook, had served two terms on City Council and had well-established roots in the Valley. However, having lived her life not only in the Valley but in El Mirage, Alexis

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A MINORITY WOMAN MAKES ON AVERAGE 66 CENTS TO A WHITE MALE'S DOLLAR Minority women make on average 66 cents to a white males’ dollar $1.00

$0.86

$0.90

$0.79

$0.80 $0.70

$0.59

$0.60

$0.54

$0.50 $0.40 $0.30 $0.20 $0.10 $ASIAN WOMEN

WHITE NON-HISPANIC WOMEN

BLACK WOMEN

LATINA WOMEN

Source: AZ Big Media, Gender wage gap costs Arizona women $14.4 billion each year (April 2018) azbigmedia.com/gender-wage-gap-costs-arizona-women-14-4-billion-each-year/ Source: AZ Big Media, Gender wage gap costs Arizona women $14.4 billion each year (April 2018) https://azbigmedia.com/gender-wage-gap-costs-arizona-women-14-4-billion-each-year/

• IN THE US, A LATINA MAKES ANYWHERE FROM 42 TO 61 CENTS TO A WHITE, NON-HISPANIC MALE’S DOLLAR. • IF THE WAGE GAP WERE ELIMINATED, ON AVERAGE, A LATINA WORKING FULL TIME, YEAR-ROUND WOULD HAVE ENOUGH MONEY TO AFFORD ONE OF THE FOLLOWING: • • • •

MORE THAN THREE ADDITIONAL YEARS OF CHILD CARE. NEARLY 19 ADDITIONAL MONTHS OF MORTGAGE PAYMENTS. MORE THAN TWO ADDITIONAL YEARS OF RENT. ALMOST TWO YEARS OF THE MAXIMUM RETIREMENT CONTRIBUTION TO HER EMPLOYER-SPONSORED 401(K) RETIREMENT ACCOUNT. • MORE THAN FIVE YEARS OF THE MAXIMUM RETIREMENT CONTRIBUTION TO HER TRADITIONAL OR ROTH IRA ACCOUNT. —UnidosUS

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ARIZONA IS ONE OF THE TOP 20 STATES WITH THE LARGEST ANNUAL WAGE GAP

Arizona is one of the top 20 states with the largest annual wage gap

$53,958

$60,000

Annual Wage Gap: $24,273 $50,000 $40,000 $30,000

$29,685

$20,000 $10,000 $MEDIAN WAGE FOR A LATINA

MEDIAN WAGE FOR A WHITE, NON-HISPANIC MALE

NUMBER OF LATINAS WORKING FULL TIME, YEAR-ROUND: 229,691 CENTS ON THE DOLLAR: $0.55 COMPARED TO A WHITE, NON-HISPANIC MALE Number of Latinas Working Full Time, Year-Round: 229,691 Cents on the Dollar: $0.55

Source: UnidosUS, Beyond Wages: Effects of the Latina Wage Gap, November 2018 Fact Sheet www.nationalpartnership.org/our-work/resources/workplace/fair-pay/latinas-wage-gap.pdf

THE WAGE GAP IN MARICOPA COUNTY BETWEEN WOMEN AND MEN IS THE WORST IN SALES AND LEGAL OCCUPATIONS The Wage Gap in Maricopa County Between Women and Men is the Worst in Sale and Legal Occupations

% of Women’s Earnings in Maricopa County

% OF WOMEN’S EARNINGS IN MARICOPA COUNTY

51% 55%

LEGAL OCCUPATIONS SALES PRODUCTION HEALTH DIAGNOSIS BUILDING AND MAINTENANCE OCCUPATIONS PREVENTION AND PROTECTIVE SERVICES MANAGEMENT FOOD PREPARATION BUSINESS AND FINANCE COMPUTER AND MATHEMATICAL

63% 66% 66% 70% 73% 76% 77% 79%

Source: AZ Central, 10 job with the largest gender pay gap in Phoenix (June 2016). www.azcentral.com/story/news/local/phoenix/2016/06/07/what-jobs-have-largest-gender-pay-gap-phoenix-area/85363350/ Source: AZ Central, 10 job with the largest gender pay gap in Phoenix (June 2016) https://www.azcentral.com/story/news/local/phoenix/2016/06/07/what-jobs-have-largest-gender-pay-gap-phoenix-area/85363350/

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BY 2020, HISPANICS ARE PROJECTED TO BECOME THE LARGEST MINORITY VOTING BLOCK % of Eligible Voters By Racial and Ethnic Group

By 2020, Hispanics Are Projected to Become the Largest Minority Voting Block

%120.0% OF ELIGIBLE VOTERS BY RACIAL AND ETHNIC GROUP 100.0% 80.0%

66.7%

76.4%

60.0% 40.0% 20.0%

2.5% 7.4%

11.5%

0.0%

4.7%

12.5% 13.3%

2000

2020

HISPANIC BLACK A PROJECTED 32 MILLION HISPANICS WILL BE ELIGIBLE TO VOTE IN 2020.

ASIAN

Source: Pew Research Center, An early look at the 2020 electorate (Jan. 2019) Source: Pew Research Center, An early look at the 2020 electorate (Jan. 2019) www.pewsocialtrends.org/essay/an-early-look-at-the-2020-electorate/

WHITE A projected 32 million Hispanics will be eligible to vote in 2020.

https://www.pewsocialtrends.org/essay/an-early-look-at-the-2020-electorate/

GETTING LEGAL STATUS IS COMPLICATED AND EXPENSIVE NATURALIZATION (N400)

DACA

FAMILY REUNIFICATION PETITION

REENTRY PERMIT

APPLICATION

$725

$495

$1,760

$660

FEE WAIVER

YES N/A

NO 2 YEARS

NO N/A

FEE*

AVAILABLE? FRECUENCY OF

RENEWAL

Recipient must renew green card every 10 years

*NOTE THAT THE FEES OUTLINED HERE ARE ONLY FOR THE APPLICATION AND BIOMETRIC FEE. IT DOES NOT INCLUDE OTHER EXPENSES RELATED TO FILING. Source: UnidosUS, Bringing Together Voices: Identifying Challenges and Opportunities for Expanding Small Dollar Lending for Immigrants (2019) publications.nclr.org/handle/123456789/1909

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GETTING US CITIZENSHIP IS TOO EXPENSIVE FOR THOSE LIVING AT OR BELOW POVERTY LEVEL

Getting US Citizenship is Too Expensive for Those Living At or Below Poverty Level

Immigrant Population by Federal Poverty Levels

IMMIGRANT POPULATION BY FEDERAL POVERTY LEVELS 60%

52%

50% 40% 30%

27%

22%

20% 10% 0% BELOW 100% OF THE POVERTY LEVEL

100–199% OF THE POVERTY LEVEL

AT OR ABOVE 200% OF THE POVERTY LEVEL

Source: UnidosUS, Bringing Together Voices: Identifying Challenges and Opportunities for Expanding Small Dollar Lending for Immigrants (2019) publications.nclr.org/handle/123456789/1909

Source: UnidosUS, Bringing Together Voices: Identifying Challenges and Opportunities for Expanding Small Dollar Lending for Immigrants (2019) http://publications.nclr.org/handle/123456789/1909

• OVER 40% OF FORTUNE 500 COMPANIES WERE STARTED BY IMMIGRANTS OR THEIR CHILDREN. • IMMIGRANTS CONTRIBUTED APPROXIMATELY $2 TRILLION IN US GROSS DOMESTIC PRODUCT (GDP) IN 2017. • IMMIGRANTS COMPRISE 17.1% OF THE AMERICAN WORKFORCE…AND ARE MUCH MORE LIKELY THAN NATIVE-BORN EMPLOYEES TO WORK IN INDUSTRIES EXPERIENCING A LABOR SHORTAGE SUCH AS CONSTRUCTION, MANUFACTURING, OR AGRICULTURE. —- UNITED STATES HISPANIC CHAMBER OF COMMERCE 2019 POLICY PLATFORM

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• DREAMERS PAY ROUGHLY $2 BILLION IN STATE AND LOCAL TAXES. • WITHOUT DREAMERS, AMERICA WILL FACE A $433 BILLION REDUCTION IN ECONOMIC GROWTH OVER THE NEXT DECADE. • THERE ARE MORE THAN 320,000 PEOPLE LIVING IN THE US WITH TPS* STATUS AND APPROXIMATELY 275,000 US BORN CHILDREN OF TPS RECIPIENTS. IF TPS RECIPIENTS WERE FORCED TO LEAVE THE AMERICAN WORKFORCE, THE US WOULD LOSE $164 BILLION IN GDP OVER THE NEXT DECADE AND EMPLOYERS WOULD EXPERIENCE $967 MILLION IN TURNOVER COSTS. —- UNITED STATES HISPANIC CHAMBER OF COMMERCE 2019 POLICY PLATFORM

*Temporary Protected Services (TPS) is a legal immigration status granted to individuals

from designated countries facing ongoing conflict, disaster or other exigent circumstance.

A WHOPPING 96% OF THOSE DEPORTED IN 2018 WERE HISPANICS % of Deportations by Race/Ethnicity

A Whopping 96% of Those Deported in 2018 were Hispanics

% OF DEPORTATIONS BY RACE/ETHNICITY

HISPANIC

A SURVEY OF MORE THAN 30 IMMIGRANT-OWNED HOUSTON BUSINESSES REPORTED DECLINES IN REVENUE OF UP TO 70% FOLLOWING IMMIGRATION AND CUSTOMS ENFORCEMENT (ICE) ACTIVITY.

96% Source: NAHREP, 2018 State of Hispanic Homeownership Report (2018) nahrep.org/downloads/2018-state-of-hispanic-homeownership-report.pdf Source: NAHREP, 2018 State of Hispanic Homeownership Report, (2018) https://nahrep.org/downloads/2018-state-of-hispanic-homeownership-report.pdf

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A survey of more than 30 immigrant-owned Houston businesses reported declines in revenue of up to 70% following ICE activity.

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LEGAL SERVICES

AMONG HISPANIC A18+ IN THE PHOENIX MARKET

81K 5,500 21K

HISPANICS USED THE SERVICES OF AN ATTORNEY* IN THE PAST YEAR

HISPANICS USED THE SERVICES OF A BANKRUPTCY ATTORNEY IN THE PAST YEAR

HISPANICS USED THE SERVICES OF A PERSONAL INJURY ATTORNEY IN THE PAST YEAR

57K

HISPANICS USED OTHER TYPES OF ATTORNEYS IN THE PAST YEAR**

Source: Scarborough, Hispanic Study 2018 Release 2, Phoenix DMA, Adults 18+ . * An Attorney includes Bankruptcy, Personal Injury and other. ** Other attorneys exclude bankruptcy and personal injury attorneys. NOTE: A person seeks the services of a personal injury lawyer usually because of a physically demanding/accident risking job that could include work in construction, extraction, production, maintenance, transportation or material moving.

COURTESY OF

18%

21% OF ALL LEGAL ATTORNEY

OF PERSONAL INJURY CLIENTS IN THE PAST YEAR WERE HISPANIC

CLIENTS IN THE PAST YEAR WERE HISPANIC Source: Scarborough, Hispanic Study 2018 Release 2, Phoenix DMA, Adults 18+ . Any Attorney includes Bankruptcy, Personal Injury and other, which exclude bankruptcy and personal injury attorneys. Physically demanding/accident risking jobs include worked at include construction, extraction, production, maintenance, transportation or material moving.

COURTESY OF

REASONS PHOENIX HISPANICS ARE MORE LIKELY TO CONSIDER SEEKING LEGAL COUNSELING

179K PHOENIX HISPANICS HAVE A ONE-WAY COMMUTE OF 30 MINUTES OR MORE

414K 13K

+114% MORE LIKELY TO WORK AT A PHYSICALLY DEMANDING/ ACCIDENT RISKING JOB**

OR 39% OF PHOENIX HISPANICS WERE BORN OUTSIDE OF THE U.S.

VS. NON-HISPANICS*

OR 1% OF HISPANICS ARE LEGALLY SEPARATED VS. 1% NON-HISPANICS

COURTESY OF

Source: Scarborough, Hispanic Study 2018 Release 2, Phoenix DMA, Adults 18+ . Any Attorney includes Bankruptcy, Personal Injury and other, which excludes bankruptcy and personal injury attorneys. (*) Physically demanding/ accident risking jobs include worked at include construction, extraction, production, maintenance, transportation or material moving.

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LEGAL SERVICES

AMONG HISPANIC A18+ IN THE TUCSON MARKET

20K 8,000 3,000 10K

HISPANICS USED THE SERVICES OF AN ATTORNEY* IN THE PAST YEAR

HISPANICS USED THE SERVICES OF A BANKRUPTCY ATTORNEY IN THE PAST YEAR

HISPANICS USED OTHER TYPES OF ATTORNEYS IN THE PAST YEAR**

HISPANICS USED THE SERVICES OF A PERSONAL INJURY ATTORNEY IN THE PAST YEAR

COURTESY OF

Source: Scarborough, 2018 Release 2, Tucson DMA, Adults 18+ . * An Attorney includes Bankruptcy, Personal Injury and other, which excludes bankruptcy and personal injury attorneys. NOTE: A person seeks the services of a personal injury lawyer usually because of a physically demanding/accident risking job that could include work in construction, extraction, production, maintenance, transportation or material moving.

54%

+127% MORE LIKELY THAN

OF BANKRUPTCY CLIENTS IN THE PAST YEAR WERE HISPANIC

NON-HISPANICS TO USE A BANKRUPTCY ATTORNEY

COURTESY OF

Source: Scarborough, 2018 Release 2, Tucson DMA, Adults 18+ . Any Attorney includes Bankruptcy, Personal Injury and other.

REASONS TUCSON HISPANICS ARE MORE LIKELY TO CONSIDER SEEKING LEGAL COUNSELING

31K

TUCSON HISPANICS HAVE A ONE-WAY COMMUTE OF 30 MINUTES OR MORE

99K

+104% MORE LIKELY TO WORK AT A PHYSICALLY DEMANDING/ ACCIDENT RISKING JOB**

OR 31% OF TUCSON HISPANICS WERE BORN OUTSIDE OF THE US

VS. NON-HISPANICS*

12K

OR 4% OF HISPANICS ARE LEGALLY SEPARATED VS. 1% NON-HISPANICS

COURTESY OF

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Datos Program Ad_Print.indd 1

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SOCIAL JUSTICE

MAJORITY OF ARIZONA PRISON INMATES ARE WHITE AND LATINO

ARIZONA PRISON POPULATION

Majority of Arizona Prison Inmates Are White and Latino

ARIZONA PRISON POPULATION

5% 2%

14%

WHITE

40%

LATINO AFRICAN AMERICAN NATIVE AMERICAN OTHER

39% Source: Arizona Town Hall, Criminal Justice in Arizona Final Report (2018) www.aztownhall.org/resources/documents/111%20criminal%20justice%20in%20arizona%20background%20report%20web.pdf Source: Arizona Town Hall, Criminal Justice in Arizona Final Report (2018) http://www.aztownhall.org/resources/Documents/111%20Criminal%20Justice/111%20Criminal%20Justice%20in%20Arizona%20Final%20Report%20web.pdf

NOTES

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• PRISONS ARE TYPICALLY BUILT TO HOUSE MEN–WOMEN’S NEEDS ARE OFTEN OVERLOOKED. FOR EXAMPLE, WOMEN’S REPRODUCTIVE AND GYNECOLOGICAL CARE OFTEN DO NOT EXIST WITHIN THE CURRENT PRISON MODEL. A 2017 STUDY FOUND THAT NEARLY A THIRD (31%) OF PRISONS DO NOT HAVE ONSITE OBGYN CARE. THIS MEANS MANY PRISONS MUST INCUR ADDITIONAL COSTS TO SEND WOMEN OFFSITE FOR CARE. • TREATMENT FOR WOMEN PRISONERS’ MENTAL HEALTH IS NOT ALWAYS AVAILABLE EVEN THOUGH THEY ARE TWICE AS LIKELY AS MALE INMATES TO BE MENTALLY ILL. —ARIZONA TOWN HALL, CRIMINAL JUSTICE IN ARIZONA FINAL REPORT (2018)

• A NATIONAL STUDY OF INMATES FOUND THAT BLACK AND LATINO MALE INMATES WERE TWICE AS LIKELY TO HAVE HIV, COMPARED TO WHITE INMATES. INCARCERATED WOMEN OF COLOR WERE SIX TIMES MORE LIKELY TO BE HIV POSITIVE WHEN COMPARED TO THEIR WHITE PEERS. • STUDENTS OF COLOR ARE MORE LIKELY TO BE SUSPENDED, EXPELLED AND EXPERIENCE SCHOOL-BASED ARRESTS. AFRICAN AMERICAN AND HISPANIC STUDENTS MAKE UP 42% OF STUDENTS NATIONWIDE, BUT ACCOUNT FOR 72% OF YOUTH ARRESTED FOR SCHOOL-RELATED OFFENSES. A STUDY DONE IN ARIZONA SHOWS THAT BLACK, LATINO AND AMERICAN INDIAN YOUTH ARE MORE LIKELY TO BE DETAINED THAN WHITE YOUTH. —ARIZONA TOWN HALL, CRIMINAL JUSTICE IN ARIZONA FINAL REPORT (2018)

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T H E S T AT E O F A R I Z O N A’ S H I S P A N I C M A R K E T

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EXCERPT

SOCIAL JUSTICE

Intake Without Oversight: Firsthand Experiences with the Customs and Border Protection Complaints Process July 2017

Source: Intake Without Oversightt: Firsthand Experiences with the Customs and Border Protection Complaints Process. ÂŠ2017 Jesuit Conference of Canada and the United States www.jesuits.org www.kinoborderinitiative.org

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SOCIAL JUSTICE Background on Complaints Process

Complaint Categories

An efficient and responsive complaints process is a critical component to ensure professionalism within law enforcement. In Our Values on the Line, a 2015 report, the Kino Border Initiative (KBI) and the Jesuit Conference found through survey data that one in three migrants apprehended while crossing the desert reported suffering an abuse by Border Patrol. However, fewer than one out of every 12 who suffered an abuse filed or attempted to file a complaint. The most commonly reported reason for not filing a complaint was that migrants were unaware of that right; the second most common reason was the perception that the complaints would not make a difference.

Complaints were filed in response to incidents reported by individuals deported to Nogales, Sonora, and only in situations where individuals gave free and full consent. They are not representative of the entirety of alleged abuses, since many individuals were still fearful of retribution. They include:

In response to these findings, in the late fall of 2015, KBI began helping migrants use the Department of Homeland Security complaints process. From late October 2015 to early March 2017, KBI has filed complaints on behalf of 49 individuals in response to a variety of abuses, from excessive use of force to lack of medical attention and denial of the right to seek asylum. This work has given KBI firsthand experience with improvements and ongoing obstacles in the process.

•

• •

Ten complaints on excessive use of force, primarily related to the time of apprehension, two of which specifically addressed injuries from canines; Twenty-two complaints regarding the failure of Customs and Border Protections officers or agents to refer individuals expressing fear to the asylum process; Ten complaints on separation of individuals from immediate family members; Twelve complaints on denial of medical care or inadequate medical care while individuals were in Customs and Border Protection custody; Six complaints of violations of the October 2015 Transport, Escort, Detention, Search (TEDS) standards, including illegal searches and use of restraints on a minor; Three complaints of failure to return belongings, one of which involved suspected robbery in the field by a Border Patrol agent; Two complaints of verbal abuse, both of which were reported by women.

MIGRANT TESTIMONIES Injury without Recourse In November 2015, Ernesto, age 21, and his 16-year-old brother were arriving at a roadway when Border Patrol agents arrived and they initially attempted to run. An agent caught up with Ernesto and pushed him into barbed wire. He no longer attempted to move or flee, but according to Ernesto the Border Patrol agent grabbed his shirt collar, dragged, and started to punch him, saying “can’t you see this is U.S. territory?” The agent hit Ernesto until he started to bleed and then dragged him again, handcuffed him, and brought him to the truck, while cursing at him in English. Ernesto was later brought to the hospital, and the agent who drove him to the hospital informed him of his right to file a complaint. When he returned to the Border Patrol Station, he asked to file a complaint but the agents there said it would not have any effect because his injuries were not severe enough. When he and his brother were deported to Nogales, Sonora, the Kino Border Initiative filed a complaint on his behalf. From November 2015 to the present, the only information that KBI has received is a notification that the complaint was sent to the Joint Intake Center and a June 2016 letter from the Department of Homeland Security’s Office of Civil Rights and Civil Liberties informing KBI that the complaint was included in the information layer.

Intake Without Oversight Source: Intake Without Oversight: Firsthand Experiences with the Customs and Border Protection Complaints Process. ©2017 Jesuit Conference of Canada and the United States www.jesuits.org www.kinoborderinitiative.org

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SOCIAL JUSTICE Role of Different Agencies and Gaps in Oversight Three departments are tasked with oversight and investigation of complaints: Civil Rights and Civil Liberties (CRCL), responsible for identifying patterns of abuse and making policy recommendations; the Office of Professional Responsibility, responsible for integrity and management; and the Office of the Inspector General, which assumes cases that could lead to more severe discipline or criminal charges. The Joint Intake Center is used to aggregate complaints and each of the three departments can see complaints in that system. In KBI’s experience, there are several shortfalls in this system. First, most complaints submitted by KBI are not investigated by any of the three departments tasked with oversight, but rather are addressed at the station level. This includes serious complaints, such as individuals removed despite expressing fear. This is a fundamental flaw in a centralized system intended to provide oversight. While the Joint Intake Center aggregates complaints, it does not identify patterns of abuse at a particular Border Patrol Station or regarding a particular abuse category in order for these concerns to be addressed. Further, the Office of Professional Responsibility does not train station-level management nor oversee their investigations unless the station requests support. This analysis and feedback on recurring concerns could and should be used to improve training and professionalism because abuses are a question of not just individual agent discipline but also overall law enforcement effectiveness. An additional concern is regarding submitted complaints not being accounted for in broader investigations. At the request of NGOs, in the past year CRCL has initiated investigations into family separation and removal of individuals who express fear. At the beginning of the family separation investigation, however, CRCL did not seem to have the relevant KBI complaints in that classification and KBI had to resubmit the documentation. Further investigation of the CRCL keywords abuse classification system is needed to ensure that individual complaints are clearly incorporated into broader investigations of policy and practice.

MIGRANT TESTIMONIES Pregnant and Ignored Ignacia was eight months pregnant when she entered the United States near Douglas, Arizona, on December 1, 2015. She had been walking a few hours when she fell in the desert and sprained her ankle. She continued to attempt to walk in spite of the pain and was apprehended by Border Patrol agents that same evening. When apprehended, she informed the agents that she was pregnant. However, upon arrival at the Douglas Border Patrol Station she was not given any medical attention for either her pregnancy or her sprained ankle. She was only given seemingly undercooked burritos and crackers to eat approximately every six hours. This food was insufficient to stave off her hunger because of her pregnancy. She requested additional food but the Border Patrol agents did not provide her with more meals or snacks. She also asked to speak with the Mexican consulate but was not given an opportunity. She was deported on December 3, 2015, and arrived in Nogales still in pain from her injured ankle. KBI filed a complaint on behalf of Ignacia on December 7. In January 2016, the local station found it to be unsubstantiated. According to the Douglas Border Patrol station manager, he spoke with the agents who had contact with Ignacia and they said that she did not request medical attention, they did not notice that she was pregnant, and that she did not request additional food. As far as KBI is aware, no other entity of DHS investigated the complaint.

Finally, the local Office of the Inspector General (OIG) has been responsive to cases when KBI reaches out directly, but it is unclear whether all information submitted through the Customs and Border Protection (CBP) online complaints system or CRCL is reviewed by OIG absent more proactive NGO follow up.

Communication on Complaint Status Over the course of 16 months filing complaints, KBI noted improved timeliness in confirming receipt of complaints. However, there is still little information on the conclusions of investigations

Intake Without Oversight

Source: Intake Without Oversight: Firsthand Experiences with the Customs and Border Protection Complaints Process. ©2017 Jesuit Conference of Canada and the United States www.jesuits.org www.kinoborderinitiative.org

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SOCIAL JUSTICE and a lack of independent evidence to allow for thorough complaint investigations. Out of 49 complaints, KBI was notified about the findings of the complaint investigation of only 13 cases. The results of the 13 cases about which KBI received notification were the following: • • •

•

In two cases, Civil Rights and Civil Liberties (CRCL) responded with their findings. In 11 cases the response came directly from local station management. Two complaints were found to be substantiated and disciplinary action was reportedly taken, though for reasons of agent privacy more details were not available. Five of those unsubstantiated pertained to individuals who had claimed to state a fear of return and were closed based on the agents’ response that they do not remember hearing such a statement. In these cases, there was no known supplementary evidence beyond the agents’ testimony, such as audio recordings of the conversation. Three complaints were found to be unsubstantiated based on documented evidence, such as station logs and medical reports. However, this documentation can be incomplete and inconsistent with migrants’

•

concerns. For example, in one case a woman who was eight months pregnant at the time of detention complained of inadequate medical attention. The station logs apparently had no record of her pregnancy. For three complaints, it is unclear what evidence was used in the investigation process.

For the remaining 36 cases, KBI has received communication only to confirm that the complaint has been received, will be or has been investigated, and/or has been included in the Civil Rights and Civil Liberties information layer. While communication on individual complaints is often lacking, KBI does commend CRCL for their quarterly meetings with NGOs to hear concerns and give updates. KBI is also encouraged by the responsiveness of the Arizona Office of Professional Responsibility and Office of the Inspector General to NGO conversation.

Accessibility of Complaint Process The CBP Info Center is the online portal and complaint management system used by CBP (https://help.cbp.gov/app/forms/complaint).

MIGRANT TESTIMONIES Deported Back to Persecution Leonardo and Marcos fled Nueva Italia, Michoacán, Mexico, to escape cartel recruitment. Their cousin had just been killed for refusing to comply with the cartel’s demands. They entered the U.S. near Douglas, Arizona, and had been walking for four days in the desert when Border Patrol agents approached and detained them on Saturday, April 23, 2016, at 2 a.m. At the time of their apprehension, Leonardo asked one agent about whether they could get asylum since they were fleeing persecution. Reportedly, the agent responded, “No, here we can’t give you that. They used to give asylum because Michoacán was bad but not anymore.” Agents brought the twins initially to the Douglas Border Patrol Station and then to the Tucson Border Patrol Station. Leonardo asked the agent who interviewed him at the Tucson Station about the possibility of asylum, because of the persecution they were fleeing, and the agent responded “asylum has ended.” After their interviews, the agent asked them to sign about 10 different pieces of paper. The agent did not explain the contents of the paperwork and just said “sign, sign” very quickly. Leonardo and Marcos were then deported to Nogales around 4 p.m. on Sunday, April 24. KBI filed a complaint on their behalf on April 26, 2016. In July 2016, the Douglas Border Patrol Station found the complaint to be unsubstantiated. Officer Roman, the station supervisor, said in a call with KBI’s advocacy director, Joanna Williams, that station management asked all of the agents involved to submit memos about the incident and none of them reported recalling the brothers asking for asylum. As far as the KBI is aware, no other entity of DHS investigated the complaint.

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SOCIAL JUSTICE It continues to improve in user-friendliness and is a useful tool, especially for NGOs who assist individuals in filing complaints. KBI also commends CBP for adding the Spanish-language complaints interface to the website, which has allowed KBI to train partner organizations in Mexico and Central America on how to access the complaints process. However, individuals without access to the Internet and without the support of NGOs face more limited complaint options. A centralized, multilingual hotline is still a critical missing piece, and individuals still lack access to phones and information on how to file a complaint while in CBP holding cells.

•

CRCL has also on occasion informed KBI that investigations cannot proceed because complaints were submitted without Alien Registration Numbers. Most individuals removed by Border Patrol arrive to the KBI aid center without removal paperwork and do not know or have documentation of their A Number. Further steps must be taken to ensure individuals who are deported are issued their removal documents and that the complaint investigation can advance in absence of an A Number.

•

- Have all of your belongings, including money and identification, been returned to you? - Were you apprehended with family members? If so, have you received information about where your family member is and how/when you may be reunited? - Have you received information about how to file a complaint? - Do you wish to file a complaint now about your treatment or conditions while in CBP custody?

Recommendations •

•

Increase funding to the CBP Office of Professional Responsibility (OPR) to double their staff of investigative agents. With that increased funding, OPR should directly investigate all complaints against CBP agents or officers. Short of that, OPR must be responsible for training and oversight of station management complaint investigations. Audio record interactions between CBP officers and agents and individuals in their custody and equip all CBP officers and agents in the field with body-worn cameras to enhance the available evidence for complaints investigations. Data should be preserved with appropriate privacy protections. CBP should employ a clear and transparent process for determining what footage is archived. Such a process should ensure that video of potential abuses is saved and is made accessible to individuals who wish to file a complaint about their treatment by agents.

Establish a complaint hotline modeled after the ICE ERO Community and Detainee Helpline, which should be available at all CBP detention facilities and posted on Border Patrol vehicles and at ports of entry, in multilingual format and free of charge. Increase transparency of complaint and investigation process. The release of Office of Professional Responsibility aggregated data on investigations and discipline in FY2015 was an important step forward, and OPR should quickly release FY2016 data with further explanations of complaint categories, intake points, and the investigation processes. Integrate DHS databases to ensure that different oversight entities can easily identify individuals filing complaints and the agents or officers on duty at the time of the incident. Implement exit interviews. Upon release from CBP custody, and after individuals have an opportunity to receive and review their belongings, all persons should receive an administrative exit interview with translation as necessary, which includes the following questions:

CBP should keep a record of each individual’s answers to these questions and take appropriate action to locate belongings or give information on family members if the individual indicates that these requirements have not been met.

Intake Without Oversight

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Intake Without Oversight: Firsthand Experiences with the Customs and Border Protection Complaints Process

For further information, please contact: Joanna Williams, Director of Education and Advocacy, Kino Border Initiative: jwilliams@kinoborderinitiative.org Kristen Lionetti, Policy Director, Jesuit Conference of Canada and the United States: klionetti@jesuits.org

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www.kinoborderinitiative.org www.jesuits.org

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PROFILE

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GIVING ARIZONA CITIZENS A VOICE BY TARA JACKSON Arizona Town Hall serves as a forum for constructive conversation that builds bridges, creates solutions to difficult issues and develops civic leaders. It is a private, nonprofit, civic organization created in 1962 to establish, through research and discussion, an ever-growing body of Arizonans not only well informed on the critical issues facing the state, but also skilled in the process of thoughtful analysis and consensus building.

A town hall report validates critical issues that must be addressed and offers fact-based solutions. A final town hall report serves as a “shovel-ready” solution for Arizona’s leaders.

“FUTURE LEADERS TOWN HALLS GIVE YOUNG PEOPLE AN OPPORTUNITY TO BECOME MORE KNOWLEDGEABLE ABOUT CRUCIAL ISSUES AFFECTING OUR STATE AND THE ABILITY TO HAVE THEIR VOICES HEARD.”

—LINDA ELLIOTT-NELSON, VICE PRESIDENT FOR LEARNING SERVICES, ARIZONA WESTERN COLLEGE, YUMA.

Arizona Town Hall brings together people with diverse occupations and perspectives to address topics of major concern that will affect Arizona’s future. Arizona Town Hall holds Community Town Halls, Future Leaders Town Halls and Community Outreach Programs throughout the state. The group also offers consulting services and training sessions for those interested in the process. The organization has served as a catalyst for discussions and recommendations that have influenced significant changes in Arizona’s public policy over the years. It has been cited by countless local, state and national leaders as a significant factor in educating people about the multiple facets of complex issues while fostering the development of both personal and professional leadership skills.

“[TOWN HALL PROGRAMS PROVIDE AN] OPPORTUNITY TO LISTEN, EXPAND AWARENESS, BUILD RESPECT FOR OTHERS’ LIFE EXPERIENCES AND LEARN ABOUT HOW TO BUILD BRIDGES AND CREATE SUSTAINABLE CHANGE.”

As a neutral facilitator, Arizona Town Hall is neither a lobbying nor an implementation organization. Town hall participants and members, however, are encouraged to engage in follow-up activities to execute town hall recommendations.

—MARY MITCHELL, CRISIS SPECIALIST, LA FRONTERA EMPACT

The opportunities Arizona Town Hall provides to discuss controversial topics in a civil manner has fostered a heightened level of understanding and responsibility among the people of Arizona. While no one person or organization can claim total responsibility for political change, Arizona Town Hall helps facilitate informed conversations and consensus on many issues of major importance to Arizona’s future.

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GET MORE INFORMATION

Arizona Town Hall 2400 West Dunlap Ave., Suite 200, Phoenix, AZ 85021-2815 (602) 252-9600 www.aztownhall.org

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CASE STUDY

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ARIZONA’S CRIMINAL JUSTICE SYSTEM BY TARA JACKSON

STATE PRISON SYSTEM There were 42,073 prisoners in the state prison system as of November 2017, including both state-run and private prisons. Of this total, 33,763 are housed in 10 facilities owned and operated by the state of Arizona, with 8,310 incarcerated in private prisons operating under state contract.

African Americans also have a disproportionate number of adults in Arizona prisons. (Figure 2).

RACIAL/ETHNIC COMPOSITION OF PRISON AND GENERAL POPULATIONS - 2016 Source: Department of Corrections & US Census Bureau

Racial/Ethnic composition of prison and general populations - 2016

INCARCERATION RATE

ARIZONA PRISON POPULATION

275

300 250 200 150 100 50 0

01987

25 1989

25 30

30 1993

1991

100

1995

125

160

185 200

325 310 325

1999

2001

2003

NATIVE AMERICAN

39%

2007

2009

2011

2013

60%

OTHER

RECOMMENDATIONS In 2018, Arizona Town Hall held 23 town halls across the state on how to improve Arizona’s criminal justice system. Despite the broad range of backgrounds, perspectives and locations, certain themes resonated across all the sessions. In essence, participants determined that communities would be safer and stronger if they were “smart on crime” instead of “tough on crime.”

345

Participants outlined a series of recommendations. They include the expansion of diversion programs, revising sentencing guidelines, increased training for police and first responders, treatment for mental illness and substance abuse, programs to reduce recidivism and many more. Participants also committed to take specific actions to create change.

2015

10 ARIZONA POPULATION CHANGE SINCE 1987

27%

Source: Department of Corrections & US Census Bureau

225

2005

LATINO AFRICAN AMERICAN

95 90 97 100 75 80 60 47 50 53

1997

4% 5%

WHITE

40%

Source: Census Bureau and Arizona Department of Corrections

350

14%

TOTAL POPULATION AND PRISONER POPULATION CHANGE SINCE 1987

400

AZ 18+ POPULATION

5% 2%

The number of prisoners incarcerated by the Arizona Department of Corrections has increased considerably over the years. This growth has exceeded the population growth of the state. Since 1987, Arizona has doubled its overall population, from 3.5 million to about 7 million. Over that same period, the prison population increased fourfold (Figure 1).

Total population and prisoner population change since 1987

Arizona Prison Population AZ 18+ Population

ARIZONA PRISON INMATES CHANGE SINCE 1987

Source: Census Bureau and Arizona Department of Corrections

LEARN MORE

The demographics of those in prison are different from those of the state as a whole. While 60 percent of the state’s population over age 18 is white, just 39 percent of those in state prisons are white. Conversely, 39 percent of Arizona’s prison population is Latino even though the state’s overall adult Latino population is at 27 percent.

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Get the complete report online from the Town Halls, including the background report prepared by the Morrison Institute for Public Policy: aztownhall.org/111_Town_Hall

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THE ARIZONA DIAMONDBACKS PROUDLY SUPPORT

OUR HISPANIC COMMUNITY

losdbacks.com

EDUCATE

dbacks.com

602.514.8400

ENGAGE

The Arizona Town Hall educates, engages, connects and empowers people to resolve important issues through consensus, not division, using a process based on respectful dialogue that values diverse perspectives, builds relationships and fosters leadership development.

WWW.AZTOWNHALL.ORG (602) 252-9600

CONNECT Arizona Town Hall - Half Page.indd 1

EMPOWER

2400 W DUNLAP AVE, STE 200 PHOENIX, AZ 85021

7/24/19 10:55 AM

EXCERPT

SOCIAL JUSTICE

The Growth Majority:

Understanding The New American Mainstream Part 1 – November 2018

The face of America is changing and multicultural consumers are quickly becoming the majority of the expected growth in the U.S. now and in the future.

Today, there are

131,815,386

In this first report of the New American Mainstream series, we’ll talk numbers by ethnicity and age, and will identify the top markets that hold the highest opportunities for multicultural growth to help you find customers faster and sell smarter.

Multicultural Americans in the U.S.

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U.S. Population 2019 By Ethnic Group Currently, there are 131,815,386 multicultural Americans in the U.S. and they account for 37.5% of the United States population.

12.3%

Hispanics account for the largest multicultural segment at 19.6%, followed by Non-Hispanic Blacks and Non-Hispanic Asian & Pacific Islanders, respectively.

19.6%

62.5%

5.6%

37.5%

19.6%

Non-Hispanic All Others Non-Hispanic Black

Hispanics account for the largest multicultural segment in the U.S.

Non-Hispanic Asian & Pacific Islander Hispanic

Hispanics contributed more than

Population Growth 1990-2019 100% 75% 50% 25% 0%

68%

of the growth since 2010.

13.06% 35.30% 68.02%

55.77% 40.75% 14.56%

12.03%

10.44%

16.60%

20.61%

Growth 1990-2000

Growth 2000-2010

Growth 2010-2019

13.51%

Non-Hispanic Asian & Pacific Islander Hispanic

 All Other non-Hispanic: - 0.66%

Non-Hispanic Black All Other Non-Hispanic

Source: U.S. Census Bureau for 1990-2010 and Geoscape AMDS Projections for 2019-2024.

The Growth Majority & The New American Mainstream — ©2018 Claritas, LLC. Source: The Growth Majority & The New American Mainstream — ©2018 Claritas, LLC. US Census Bureau for 1990-2010 and Geoscape AMDS Projections for 2019-2024.

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SOCIAL JUSTICE From 2000-2019, the Hispanic population in the U.S. has grown

83%.

Nearly all of the U.S. population growth since 2000 has come from multicultural segments. Hispanics have been the fastest-growing population segment since 2000, showing 83% growth. Virtually all of the growth now and into the foreseeable future will emanate from groups other than Non-Hispanic White.

Growth During 20 Year Period 2000 - 2019 Multicultural Group

Population Growth

Growth During 2000-2019

% of Total Growth

Hispanics

29,177,345

83%

61%

Non-Hispanic Blacks

6,443,658

19%

13%

Non-Hispanic Asian & P. Islanders

8,164,576

78%

17%

43,785,579

55%

92%

Overall (3 Cultural groups)

Into the Future: The Multicultural Boom 2019 - 2024 The growth-majority is clearly multicultural with these segments featuring prominently in our nation’s future. The Hispanic population continues to show significant growth thus representing the biggest opportunities for marketers to grow their businesses in the future. Average Number Per…

Multicultural Group

Month 128,026

Day

Hour

Hispanic Americans

Year 1,536,315

4,209

175

Non-Hispanic Blacks

315,492

26,291

864

Non-Hispanic Asian & P. Islanders

467,908

38,992

1,282

Source: U.S. Census Bureau for 1990-2010 and Geoscape AMDS Projections for 2019-2024.

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Majority-Minority Counties in 2024 “Minority” groups represent the majority of the population in more than 400 U.S. counties in 2019, including most of the highly populated areas of the nation.

“Minority” groups will represent the majority of the population in 420 U.S. counties in 2024, including most of the highly populated areas of the nation.

Furthermore, where they live today may not be where they will live tomorrow and understanding the growth & migration trends where multicultural groups live are key to targeting them now and in the future.

By 2024, the top 10 U.S. counties will all have majority multicultural population over

1 million

including Los Angeles (8 million-75.5%), Miami (2.7 million-89.3%) and Dallas (2.2 million-76.4%).

Majority-Minority (Multicultural) Counties 2024

Source: Geoscape AMDS Projections for 2019-2024.

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SOCIAL JUSTICE By 2024, Hispanics will reach more than

72 MM

persons in the U.S.

Hispanics and Asians are becoming a larger portion of our nation’s population. The Black population is growing, but is nearly constant as a proportion of the total population. Meanwhile, the Non-Hispanic White population proportion has been declining steadily as a proportion of overall American population.

% U.S. Population: 1990-2024 80%

75.8% 69.1%

70%

63.7%

62.6%

60.5%

Percent Population

60% 50% 40% 30% 20%

11.8% 10%

8.8%

2.8% 0%

1990

16.3%

12.0% 12.5%

12.2%

2000

N-Hispanic All Others

6.1%

5.6%

2010 N-H Black

12.2%

4.8%

3.7%

21.1%

19.6%

2019 N-H Asian & PI

2024 Hispanic

Source: U.S. Census Bureau for 1990-2010 and Geoscape AMDS Projections for 2019-2024.

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Geoscape Acculturation CultureCode® provide geo-demographic, economic and behavioral segmentation through an analytical framework expressed as data on people, households, media and shopping patterns. CultureCode® consumer segmentation such as “Hispanicity” for the Hispanic/Latino population and “Asianicity”, which represents a related segmentation system for the dynamic Asian-American consumer allow us to dimensionalize segments by country-of-origin, life stage, socioeconomic strata and a variety of shopping and media behavior metrics. The result is an unprecedented level of detail that enables marketers to understand the dynamics of the diverse American consumer.

17.1%

29.2%

25.8%

15.3%

12.6%

Americanizado

Nueva Latina

AmBi-Cultural

Hispano

Latinoamericana

HA1

HA2

English dominant (nearly no Spanish); Born in US; 3rd+ generation. Few Hispanic cultural practices.

Tendencies: • • • • •

English preferred (some Spanish); Born in U.S.; 2nd generation. Some Hispanic cultural practices; often “retro-acculturate”.

Bi-Lingual (equal or nearly); Immigrant as child or young adult. Many Hispanic cultural practices.

• Students • Works in Office & Administrative Support • Watches Universo & Telemundo • Shops at Sam’s Club

• Lives with parents • Boxing fans • Attends U.S. Soccer Games • Shops at Walmart

Tendencies:

Watches MTV2 & VH1 Watches UFC on TV Single-never married Work in tech Shop at Whole Foods

HA3

Spanish dominant (nearly no English); Recent immigrant as adult (less than 10 years ago). Primarily Hispanic cultural practices. Identify with home country more than U.S.

Spanish preferred (some English); Immigrant as adult; in U.S. 10+ years. Pre-dominant Hispanic cultural practices.

Tendencies:

Country Of Origin: Puerto Rico

HA5

HA4

Tendencies: • • • •

Blue collar Largest families Late-night Spanish TV Watch Mexican Soccer League

Tendencies: • • • •

Least educated Migrant laborer Shop at Hispanic Grocery Least internet use

Country Of Origin: Mexico

in the U.S.

3.6%

8.6%

12.5%

23.9%

18.6%

15.5% 24.0% 28%

39.6%

Americanizado (HA1)

25.4%

Nueva Latina (HA2)

AmBi-Cultural (HA3)

Hispano (HA4)

Latinoamerican (HA5)

Source: Geoscape® Hispanicity™ 2019 The Growth Majority & The New American Mainstream — ©2018 Claritas, LLC. Source: Source: The Growth Majority & The New American Mainstream — ©2018 Claritas, LLC. Geoscape® Hispanicity™ 2019

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By 2024,

49.5%

of the U.S. the millennial population will be multicultural. Younger age groups are made up from a more diverse population while older age groups tend to be less diverse. This dramatic trend in ethnicity by generation will have deep implications for marketers in the years and decades to come.

Non-Hispanic Other Hispanic Non-Hispanic Asian Non-Hispanic Black Non-Hispanic White

Generational Population 2024 - Nationwide 0.7% 7.8% 3.8% 7.6%

Percent of Total Generation Cohort

100% 90% 80%

0.5%

1.5%

9.9% 5.0% 9.4%

16.1% 6.0% 12.0%

70% 60%

3.2% 25.3%

32.1% 8.1% 12.9%

50%

7.4%

5.6% 13.4%

40%

80.1%

75.2%

64.4%

30% 20%

50.5%

41.5%

10% 0%

Age 75+

Boomer 1946-65 Gen X 1966-80 Millennial (Gen Y) 1981-97

Age 0-4

Source: U.S. Census Bureau for 1990-2010 and Geoscape AMDS Projections for 2019-2024.

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Top 20 DMAs By Hispanic Count vs. Growth, 2010-2019 persons, million

% Growth, 2010-2019

60 50 40 Albuquerque

Atlanta

Tampa-St. Petersburg

Philadelphia

Orlando

Denver

Washington, DC

San Diego

Fresno-Visalia

Rio Grande Valley

Sacramento

San Antonio

Phoenix

San Francisco

Chicago

Dallas-Ft. Worth

Miami

Hispanic Population, 2019

Houston

New York

Los Angeles

30 20 10 0

Top 20 DMAs By Black Count vs. Growth, 2010-2019 persons, million

Black Population, 2019

% Growth, 2010-2019

50 40 30 St. Louis

New Orleans

Cleveland-Akron

Tampa-St. Petersburg

Norfolk

Orlando

Charlotte

Memphis

Baltimore

Raleigh-Durham

Detroit

Dallas-Ft. Worth

Los Angeles

Houston

Philadelphia

Chicago

Washington, DC

Atlanta

New York

Miami-Ft. Lauderdale

20 10 0

Top 20 DMAs By Asian Count vs. Growth, 2010-2019 persons, million

Asian Population, 2019

% Growth, 2010-2019

60 50

40 30 Baltimore

Portland

Detroit

Phoenix

Las Vegas

Minn.-St. Paul

Atlanta

San Diego

Boston

Philadelphia

Dallas

Honolulu

Sacramento

Houston

Seattle-Tacoma

Chicago

Washington, DC

San Francisco

New York

Los Angeles

20 10 0

0 Source: Geoscape® AMDS 2019 The Growth Majority & The New American Mainstream — ©2018 Claritas, LLC. Source: Source: The Growth Majority & The New American Mainstream — ©2018 Claritas, LLC. Geoscape® AMDS 2019

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About Claritas

Multicultural Insights to Shape a Smarter Plan

Claritas helps companies find customers. Not just any customers–their best customers. We provide the tools and data to define who your best customers are, how they behave, and how to connect with them. With powerful original research, trusted data partnerships, and an expert Analytics team, we provide the why behind the buy that is the key to selling smarter and winning bigger.

Data from Geoscape American Marketscape Datastream (AMDS) can be applied to a wide variety of situations and challenges using computerized applications, such as the online Geoscape Intelligence System (GIS). Some of the applications are listed below. • • • • • • • • • • • • • • • • •

Targeting the New American Mainstream

To capture growth opportunities within multicultural groups, you must first understand them: their likes, dislikes, preferences, behaviors, etc. This picture of who they are allows you to create personas and tailor messages and promotions specific to your targets’ wants and needs for better engagement. Marketers who partner with multicultural experts, like Claritas, to leverage their deep understanding of multicultural segments, and using tools such as Geoscape CultureCodes across local, national and digital markets for smarter targeting, smarter planning and smarter buying will drive bigger profits for their business.

Strategic Planning Market Potential Assessment Product Development & Positioning Database mining & modeling Retail Site Selection & Distribution Marketing Communications & Media Planning Promotions & Direct Response Market Research: Surveys, Focus Groups, etc. Industry specific intelligence applications Sales potential and forecasting Consumer segmentation and targeting Customer relationship management Investment Valuation Budget Allocation Staffing In-store experience management Retail shelf-space planning

To learn more about how to find your next multicultural consumer, visit www.claritas.com or call 888-211-9353.

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EXCERPT

SOCIAL JUSTICE

IMMIGRATION PATHWAYS DO YOU HAVE A FAMILY MEMBER LIVING IN THE US? Is your family member a US citizen?

YES

Do you have a job offer or a potential job offer?

YES

DEAD END—you're not elegible for a green card.

YOU'RE ELEGIBLE FOR A GREEN CARD.

Do you have an extra $500,000 to $1,000,000 you can invest?

Are you an "individual of extraordinary ability," such as a Nobel laureate?

YES

DEAD END—you're not elegible for a green card.

Are they willing to wait potentially years for you to reach the front of a visa line?

YES YOU ARE ELEGIBLE FOR A GREEN CARD, but you'll have to wait in line for a visa number first.

YES

Can they certify that hiring you won't displace an American worker?

Are they willing to pay potentially thousands of dollars in application and legal fees?

YOU'RE ELEGIBLE FOR A GREEN CARD, but you'll have to wait in line for a visa number first.

Are you their sibbling, unmarried child who is at least 21 years old, or married child of any age?

YES

DEAD END—you're not elegible for a green card.

YES

You are considered the immediate relative of a US citizen and YOU ARE ELEGIBLE FOR A GREEN CARD with no wait time.

Is the employer willing to sponsor you?

Are you their spouse or unmarried child?

YES

Are you their spouse or unmarried child under the age of 21? Or are you the parent of a US citizen who is older than 21?

YES

Is your family member a permanent resident (meaning they hold a green card)?

DEAD END—you're not elegible for a green card.

YES YOU'RE ELEGIBLE FOR A SELF-PETITION for a green card.

YOU'RE ELEGIBLE FOR ONE OF THE 10,000 VISAS THE US CAN GIVE OUT EACH YEAR for entrepreneurs who invest in American businesses and either hire or preserve at least 10 jobs for American workers. This can lead to a green card.

Are you from a country that has a low rate of immigration to the US?

DEAD END—you're not elegible for a green card.

YES YOU'RE ELEGIBLE TO ENTER THE "DIVERSITY LOTTERY" for one of 50,000 available green cards. Millions of people enter each year.

Source: www.uscis.gov/sites/default/files/USCIS/Resources/Citizenship & Naturalization Based Resources/A Guide to Naturalization/PDFs/M-477.pdf

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THE ARIZONA HISPANIC CHAMBER OF COMMERCE

PROUDLY THANKS

#DATOSAZ PRESENTED BY

EFFECTIVE 09/11/19

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THE ARIZONA HISPANIC CHAMBER OF COMMERCE

PROUDLY THANKS

#DATOSAZ

LOS AMIGOS PARTNERS P L A T I N O

O R O

P L A T A

B R O N C E

Effective 09/16/19

F O R M O R E I N F O R M AT I O N , P L E A S E V I S I T W W W. A Z H C C . C O M

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PRESENTING SPONSOR