Azad News Edition 60

Azad News UAE1-7September 2014,6-12 Dhul-Qi'dah 1435

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Edition 60Pg1

FAD INTERNATIONAL ACADEMY GEN-NEXT DESIGNERS SHOW IN DUBAI

By Qadeer Ahmad Siddiqui Dubai UAE: AD International Academy, one of India’s premier contemporary arts and fashion schools, showcases 35 GEN-NEXT designers in Dubai 2014.

The shows were held at 4:45 pm on Thursday 4th of September, and 4:00 pm on Friday 5th of September at the Jumeirah Emirates Towers Dubai. The shows were attended by VIPs, media personalities and socialites of UAE.

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Thre e contemporary and edgy

fashion collections featuring Steam Punk,

Prints & Prints and Indian Diffusion took over t h e runway of t h i s prestigiou s show by the GENN E X T designers . Taking advise during a brief meet in Paris with Franca Sozzani,

Editor-in-Chief of V O G U E I t a l y, these young and t a l e n t e d innovators are inspired to work on global fashion sensibilities and translate this through their collections in a striking contrast to the usually expected Indian fashion lines by more traditional designers.

FA D I n t e r n a t i o n a l Academy, the school of these GEN-NEXT designers, has for the past five years taken their students to an international platform with annual fashion shoots, visits to London, Paris and Milan Fashion Weeks and global showings. Invited by Vogue Talents, the forthcoming collection is tipped to be featured in the Vogue Italy September 2014 Issue.

SUBSTANTIAL UAE INVESTMENT IN WEST AFRICAN INFRASTRUCTURE UNVEILED AT DUBAI INVESTOR FORUM HELD AT MADINAT JUMEIRAH The inaugural West Africa Investment Forum confirms a range of PPP infrastructure projects across eight West African countries valued at $19 billion including significant commitment by UAE entities.

By Qadeer Ahmad Siddiqui Dubai UAE: he inaugural West Africa Investment Forum (WAIF) today announced a package of seventeen infrastructure projects planned for the UEMOA (West Africa Economic & Monetary Union) region with significant funding by UAE entities. In total, $19 billion has been secured for projects in a range of sectors including roads, railways, bridges, checkpoints, dry-ports, airports, energy, and food security & water.

The projects will be executed as public-private partnerships (PPPs) between the governments of the UEMOA member states and international commercial entities. The Forum was hosted and organised by UEMOA, Global Finance & Capital Limited (GFCL), and the West African Development Bank (BOAD). Prominent exposure from GCC companies included a commitment of $16 billion

by Trojan General Contracting LLC (part of Royal Group, owned by H.H. Sheikh Tahnoon Bin Zayed Al Nahyan) along with Earth Capital for equity participation in

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railway and road sector projects across the region; $1.98 billion by Essar Projects Ltd., UAE subsidiary of Essar Group in road, bridge, airport and thermal power-plant projects in Benin, Guinea Bissau and Niger; and $700 million by Hasan Juma Backer Trading & Contracting LLC, Oman in a dry-port development project in Cote d’Ivoire.

Senegal, which is among the region’s largest and most stable economies, proved the most popular investment destination in the region.A number of important strategic partnerships for the implementation of projects were also announced at the Forum. Among those, a strategic partnership agreement (SPA) was made between UEMOA, BOAD and GFCL to create a company responsible for managing project execution and timelines, and to continue to seek foreign direct investment for future projects in the region.

Mr. Arun Panchariya, Principal and founder of GFCL, commented:Rapid economic growth has made infrastructure an enormously promising investment opportunity

across West Africa, and specifically the UEMOA region. GFCL has been working in partnership with UEMOA for nearly two years to identify i n f r a s t r u c t u r e requirements across the region, and seek the funding necessary to meet those requirements. The inaugural West Africa Investment Forum in Dubai is the culmination of this partnership and the discussions and agreements that have taken place today demonstrate the success of the initiative.

UAE entities, in particular, have shown impressive commitment to investing in our project package, and we look forward to working closely with those organisations in the coming months. Our mission is to help West Africa unlock dormant assets for itself, so the region can begin to recognise its true economic potential.”

Mr. Cheikhe Hadjibou Soumare, President of the Commission of UEMOA, commented:The ‘Invest in U E M O A’ i n i t i a t i v e launched at the West Africa Investment Forum is important for the future of our region and constitutes

a paradigm shift for the Union in the face of important infrastructure challenges. These integrative infrastructure projects will have a strong regional impact. The West Africa Investment Forum heralds a new era of economic openness and is an opportunity to promote the region’s tremendous potential to institutional and private investors from around the world.

Mr. Christian Adovelande, Chairman of BOAD, commented:The West Africa Investment Forum comes at a time when all eyes are on Africa. The infrastructure projects announced at the Forum, made possible by commitment from the international investment community, attest to the emergence of West Africa as a region of growing global economic importance. As an advocate for the region’s economic potential, I am confident that the West Africa Investment Forum has been a great success and further draws the attention of the international investment community to the genuine opportunities at hand.

OMEIR BIN YOUSSEF & SONS LLC SIGNS UP WITH DISCOVER ENERGY CORP. AS THEIR EXCLUSIVE AUTOMOTIVE BATTERY DISTRIBUTOR IN THE UAE ECO POWER Batteries launched in UAE

By Qadeer Ahmad Siddiqui Dubai UAE: meir Bin Youssef & Sons LLC, Abu Dhabi’s leading automotive dealer are pleased to announce their collaboration with Discover Energy Corp- Canada to be the first exclusive automotive battery distributor in the whole of Middle East. ECO POWER and The Bull batteries will now be available in the UAE. The product reveal took place in the presence of Chargé d’ Affaires a.i. of the German Embassy, Ralf Schroeer at Rose Wood Hotel, Sowwah Square, Al Maryah Island, Abu Dhabi on September 4th, 2014.

ECO Power Batteries are designed for Light Motor Vehicles while The Bull is a performance designed commercial battery for Heavy Duty Vehicles. The

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key features of The Bull include Extreme Cold Cranking, Vibration Resistant and comes in Flat Top designs with handles. ECO Power Batteries are designed for better performance in Start-Stop driving applications and includes the MIXTECH technology which ensures up to three times longer battery life and lower cost per cycle than the conventional batteries. These German technology made batteries

a r e completely maintenanc e free.We are very excited to have signed u p exclusively w i t h Discover E n e r g y Corp. and to be the first to bring this major advancement into the automotive industry in the UAE. These ECO B a t t e r i e s u s e Aw a r d Winning Patented German Technology, suited to meet the growing demands of electronic use in today’s vehicles.commented Khalifa Bin Omeir, CEO, Omeir Bin Youssef & Sons L L C . A s h w a n i S h i v, Divisional Manager, Omeir Bin Youssef & Sons LLC added, The ECO Batteries

have impressive power and incredible life span.

We are looking forward to this association and creating a green revolution in the automotive industry in the Middle East”.

ECO POWER Batteries utilize a patented, Automechanika Innovation award winning technology for Clean and Green P o w e r , w h i c h automatically mixes the electrolyte inside the battery to ensure uniform acid density for higher and sustained performance throughout the entire life of t h e b a t t e r y. I t a l s o eliminates acid stratification and thermal gradients while prolonging plate life, thus enables ECO brand to offer a u n i q u e 2 Ye a r unconditional replacement warranty in UAE.

‘FRIENDS OF CANCER PATIENTS’ AND NIVEA SUN JOINTLY LAUNCH ‘MOLE TALK’ -‘Mole Talk’ aims to raise awareness and educate consumers and health professionals on skin cancer -Sun protection and early detection are key: skin cancer is preventable and easily treated if caught in its early stages

By Qadeer Ahmad Siddiqui Dubai UAE: community initiative in collaboration between the Friends of Cancer Patients (FoCP) and NIVEA Sun Middle East was launched today as a joint campaign to educate the public and healthcare professionals about one of the MENA region’s most common but least understood cancers – skin cancer. The ‘Mole Talk’ campaign, being endorsed by the UAE Ministry of Health, urges people to listen to their skin and is designed to raise awareness about

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skin cancer, its detection and prevention. FoCP, one of the foremost cancer charities in the UAE, is pleased to be working with NIVEA, the leading skin care provider in the world, to roll out a three year programme of educational activities and events which will highlight the preventative measures that can be taken to protect skin and significantly reduce the risks of developing skin cancer.The ‘Mole Talk’ campaign encourages the community to take greater care of themselves and their family and friends when they are in the sun and to take skin care more seriously. The campaign includes a series of activities and events that will be hosted across the UAE at schools, universities and other public spaces all year round with advice and information shared across media and digital platforms.The joint partnership will deliver multidisciplinary trainings for health care professionals including family physicians, and nursing staff, covering topics such as signs and symptoms of skin cancer and

latest screening methods.

This will be complemented by educational workshops in public spaces, with a family physician giving lectures on skin awareness, its signs and symptoms as well as free public checks and screenings.

To put it simply, skin cancer is a lifestyle disease - one which can affect young women, older men and everyone in between”, says Her Excellency Ameera Bin Karam, President from FOCP. “It is the fourth most common cancer among men in the region and the fifth most common among women. Between 2 and 3 million non-melanoma skin cancers and 132,000 melanoma skin cancers occur globally each year and those rates are increasing according to the World Health Organisation.

However by simply following the simple protection steps, such as applying sun protection creams and avoiding the sun between 10am to 4pm it is highly preventable. Around 90% of non-melanoma skin cancers and 86% of melanoma cases are associated with exposure to ultraviolet (UV) radiation from the sun. That’s why everyone, regardless of skin colour, gender or age, should make staying safe in the sun a priority and incorporate sun protection measures into their daily life.Binkaram went on to say; “There is a clear lack of awareness in our region where the climate leaves us highly exposed to the risk of skin cancer. The condition can be discovered early through a simple process of checks, and primary healthcare physicians, patients and their families can all play

important roles in detecting the early signs. If caught early and properly treated, skin cancer can be cured.

That’s why we’re working with the NIVEA Sun team to raise awareness about what to look for and when to visit a doctor, as well as educating local doctors and medical staff about how and when to conduct checks and provide skin cancer advice for their patients.Andreas Hornung – Managing Director Beiersdorf Middle East & North Africa, the company behind the NIVEA brand, says: “We are honoured by the support we have received from the Ministry of Health for our awareness campaign. At NIVEA, issues which affect families are vitally important to us, and skin care is in our brand DNA. We believe that joining hands with FOCP, we will really make a difference to people’s health and wellbeing here in the region.

Through our ‘Mole Talk’ campaign, we can educate and inform our communities on how to better take care of their skin. Through our threeyear collaboration with FOCP we are also ensuring we reach out to healthcare professionals to address the issue from both sides and really make a difference in the fight against skin cancer.Mole Talk’ will also target and engage private and public sector workplaces to educate employees on skin cancer, participate in organisations’ Corporate Wellness Days, and invite dermatologists to speak on methods to protect the entire family. Mole Talk will also involve NIVEA’s employees to educate and raise awareness of skin cancer signs and symptoms, and offer skin analysis

sessions.Andreas Hornung says: “NIVEA has always played a central role in caring for families. The core values on which we are founded care, trust - are also values which strengthen families.

Globally we engage in a series of family based projects and activities of specific concern in each market to demonstrate our continuing support and commitment to the family and we feel that skin cancer in this region is an issue which needs our support and will make a real difference to our local communities. NIVEA’s social commitment is part of Beiersdorf’s global sustainability strategy “We care” and supports the ambitious commitment in the focus area of “People”: By 2020, Beiersdorf aims to reach one million families and improve their lives.The market leader in sunscreen products which help prevent the sun's ultraviolet (UV) radiation from reaching the skin, NIVEA Sun was the pioneer of the SPF or Sun Protection Factor rating system, which is a measure of a sunscreen's ability to prevent UVB from damaging t h e s k i n . M o l e Ta l k ’ i s reaching people through educational campaigns across the UAE. We encourage everyone to use the campaign’s own Hashtag: ?# ?themoletalk? ÉãÇÜÜÜÜÜÔáÇ_ËíÏÍ an on social ? #? media pages including F a c e b o o k https://www.facebook.com/t hemoletalk, Instagram http://instagram.com/themol e t a l k , T w i t t e r https://twitter.com/themoleta l k , a n d Yo u Tu b e http://www.youtube.com/use r/TheMoleTalk.

SONY’S NEW 4K LED TV LINE-UP DELIVERS PERFECT PICTURE AND SUPERIOR SOUND QUALITY •Two-way Long Duct Speaker and Built-in Subwoofers Produce Powerful Acoustics

By Qadeer Ahmad Siddiqui Dubai UAE: ony Middle East and Africa FZE today announced the expansion of its BRAVIA 4K LED TV line-up with the addition of three new series comprising nine models to offer customers with enhanced options while purchasing a 4K TV. The range includes the premium flagship X9500B (available in 85-inch screen size) series featuring the new X-tended

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technology to offer brilliant pictures, the X9000B (available in 79-inch and 65inch screen sizes) delivering an innovative design that

speakers, and the X8500B (available in 65-inch and 55inch screen sizes) series serving as an affordable option in the 4K LED TV range. Sony revealed its latest offerings at a press conference held at OKKU, the luxury Japanese restaurant and lounge located in H Hotel, Dubai.

Addressing the media, Arai Satoru, Head, Sony Middle East Marketing Company, said: “Today, customers look for a holistic experience that prioritises the best in audio-

visual technology. Over the years, Sony has reiterated its leadership status by delivering the best in technology through factoring in the growing requirements of customers in a dynamic industry landscape. The launch of the new range of 4K LED TVs brings the best in sound and picture on one platform taking home entertainment to a completely new level and offering customers a new and elevated viewing experience.”

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Azad News UAE 1-7September 2014,6-12 Dhul-Qi'dah 1435

EMIRATI AUTHOR’S FICTIONAL BOOK “CITY OF STARS” AVAILABLE ON AMAZON

By Qadeer Ahmad Siddiqui Dubai UAE: mirati author, Sara Galadari’s, recently released book “City of Stars,” is now available on Amazon. The fictional book, targeted at young adults, is about the tale of a young woman who fights against the ideas of prejudice and the stigma of the social class that she is

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raised in.This book is one of many upcoming books that features powerful female heroines that take charge of their own lives, and brings to light the many obstacles that women generally face on a regular basis (with a fictional twist).Set in Najmia, a fictional city in the whereabouts of the Middle East in the 1600’s, “City of Stars” tells the compelling story of Ameera Hussain, a young girl who spent her entire life growing up under the strict boundaries set by her privileged status and expectations. The story takes place within a time of growing conflict between a neighboring city, Kuozzar, which eventually turns into a devastating war driven by p r e j u d i c e a n d discrimination.

Her life seemed to be going

according to the way it was planned; she was brought up to be a beautiful young woman, had finished her schooling, and was set to marry her childhood sweetheart. However, when Ameera learns a dark secret that her family had been hiding her whole life, she gets herself thrown directly into the crossfires of war and learns just how deadly prejudice can really be.You will understand someday, my little one. You will see soon that the road I have set you on will lead you to greatness. You will be the envy of every woman in Najmia, Men will reel in your beauty and power. All you have to do is remain perfect. This is all for your own good. You will understand everything soon,” her mother trailed off, grasping the brush’s handle and running it through her long hair.

Most scenes in the book resonate with young adults throughout the region. Sara Galadari is a college student studying abroad in the United States, and is currently finishing her last year as an undergraduate student in Communication.

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for the growing hospitality sector and increasing number of cruise liner operators that have added Muscat to their itineraries.

It’s location at the mouth of the Gulf and the cultural offerings in close proximity, means it is a popular stop for the growing number of cruise passenger arrivals.

At the same time it will enable the beautification of one of the most iconic and historical parts of Muscat, and by removing a large amount of freight from the city’s already congested roads, will help to ease traffic congestion.In addition to expanding tourism the Sultanate also has a strategy in place to develop its port and marine transportation sector, with Sohar’s expansion helping to bring investment into the Northern Oman region.

Moving the majority of commercial cargo to a purpose built port will support the expansion of Sohar Port and Free Zone, encouraging further investment and improved logistic facilities in the North o f t h e c o u n t r y. W e anticipate this may lead to a demand in warehouse space as occupiers look to reposition themselves around the new port. Both strategies will pave the way for future development and ensure that the economic benefits of improved transport infrastructure and tourism are realised and that Oman is recognised as a world-class destination for travel”, added Paul.

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Edition 60 Pg2

MCAFEE LABS REPORT HIGHLIGHTS SUCCESS OF PHISHING ATTACKS WITH 80 PERCENT OF BUSINESS USERS UNABLE TO DETECT SCAMS Results Show Finance and HR Departments, Which Hold Sensitive Corporate Data, Performed Worst

By Qadeer Ahmad Siddiqui Dubai UAE: cAfee Labs today released the McAfee Labs Threats Report: August 2014, revealing that phishing continues to be an effective tactic for infiltrating enterprise networks.

Testing business users’ ability to detect online scams, the McAfee Phishing Quiz uncovered that 80% of its participants failed to detect at least one of seven phishing emails.

Furthermore, results showed that finance and HR departments, those holding some of the most sensitive corporate data, performed the worst at detecting scams, falling behind by a margin of 4% to 9%.Around the world, the ability to detect phishing varied by region. EMEA proved to be the most skilled at an average of 67% correct.

Bahrain, United Arab Emirates, and Saudi Arabia were among the 48 countries participating in the McAfee Phishing Quiz in the EMEA region.Since last quarter’s Threats Report, McAfee Labs has collected more than 250,000 new phishing URLs, leading to a total of nearly one million new sites in the past year.

Not only was there an increase in total volume, there was a significant rise in the sophistication of phishing attacks occurring in the wild. Results showed both mass campaign

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TRANSFER OF CARGO ACTIVITIES FROM MUSCAT TO SOHAR IS CRITICAL TO BOOSTING TOURISM AND FUTURE INDUSTRIAL DEVELOPMENT, SAYS CLUTTONS End of August 2014 deadline to move majority of commercial activities will result in win-win situation for Muscat and Sohar

By Qadeer Ahmad Siddiqui Dubai UAE: he transfer of most commercial cargo activities from Muscat port to Sohar, is critical to boosting tourism and future industrial development in Oman, says leading international real estate consultancy Cluttons.The Oman government’s deadline for receiving container, cargo, vehicle carriers and project materials vessels at Sultan Qaboos Port (SQP) in Muscat is set for August 31st 2014, after which they will be transferred to Sohar Industrial Port. The last four months of next year will be then allocated for clearing goods at the Muscat port warehouses and yards before it is converted into a tourism hub.Philip Paul, Head of Cluttons Oman, said:We are already starting to see movement of some commercial activities down the coast to Sohar.

This strategic move by the Oman Government is a positive step in making the best use of both ports, resulting in a win-win situation for Muscat and Sohar, and critical to future tourism and industrial development.Business Monitor International is predicting tourist arrivals to increase by 24% by 2018, to 1.35 million visitors annually as the Government steps up its drive to promote the travel and tourism industry. This has led to the sector contributing to OMR 982.8 million to Oman’s GDP in 2013 and, according to The World Travel and Tourism Council (WTTC), this contribution is expected to rise by 10.2 per cent to OMR 1.08 billion in 2014.Paul commented: “The transfer will provide r e d e v e l o p m e n t opportunities to turn SQP into a tourism port to cater

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phishing and spear phishing are still rampant in the attack strategies used by cybercriminals around the world. Meanwhile, the United States continues to host more phishing URLs than any other country. In the ME region the countries hosting phishing URLs are the UAE: 7 domains, KSA: 5 domains, Palestine: 3 domains, Syria and Lebanon: 2 domains each, Jordan, Iraq and Kuwait: 1 domain each.Despite being among the best in detecting phishing emails and hosting lesser phishing domains in comparison to other parts of the world, the ME region remains one of the most vulnerable regions to cyber security breaches. It takes only one infected email to deliver malware and cause damage. This is why it remains essential to educate users on best

practices in detecting and acting upon suspicious emails,” said Hamed Diab, McAfee’s regional director in the Middle East and North Africa.Findings also revealed new cybercrime opportunities since the public disclosure of the Heartbleed vulnerability, as stolen data from still vulnerable websites is currently being sold on the black market. Lists of unpatched websites have quickly become hit lists for cybercriminals and tools are readily available to mine unpatched sites. With these tools, it is possible to tie together an automated system that targets known vulnerable machines and extracts sensitive information.One of the great challenges we face today is upgrading the Internet’s core technologies to better suit the volume and sensitivity of traffic it now bears,” said Vincent W e a f e r, s e n i o r v i c e president for McAfee Labs.Every aspect of the trust chain has been broken in the last few years from passwords to OpenSSL public key encryption and most recently USB security.

The infrastructure that we so heavily rely on depends on technology that hasn’t kept pace with change and no longer meets today’s demands.Each quarter, the McAfee Labs team of more than 400 multidisciplinary researchers in 30 countries follows the complete range

of threats in real time, identifying application vulnerabilities, analyzing and correlating risks, and enabling instant remediation to protect enterprises and the public.

Additional Key Findings •Operation Tovar: McAfee joined global law enforcement agencies and others to take down Gameover Zeus and CryptoLocker by blocking more than 125,000 CryptoLocker domains and sinkholing in excess of 120,000 Gameover Zeus d o m a i n s . H o w e v e r, copycats are on the rise, creating new variants of ransomware or financialtargeting malware using the leaked Zeus source code.

•Growth in Malware: New malware samples rose by only 1% in the second quarter. However, with more than 31 million new samples, this was still the largest amount recorded in a single quarter. The total count of mobile malware increased by 17% in the second quarter, while the rate of new mobile malware appears to have leveled off at about 700,000 per quarter.

•Network Threats: Denial of service attacks rose by 4% in the second quarter and remain the most prevalent type of network threat.

To read the full McAfee Labs Threats Report: August 2014 with a complete list of findings, please visit: http://mcaf.ee/uycbt

OBESITY AND GASTROINTESTINAL DISEASES ON THE RISE IN THE UAE

By Qadeer Ahmad Siddiqui Dubai UAE: besity has been recognized as a serious health issue in the UAE and the Middle East with recent statistics showing more than 66 per cent of men and 60 per cent of women including children & adults in the UAE are overweight or obese.

According to a recent study published by a BMC Public Health journal, the UAE ranks as the fifth fattest nation in the world, ranking behind other developed countries such as USA, Kuwait, and Qatar.The report notes that an average adult in the UAE and Qatar consumes over 3000 calories per day, almost 20 per cent above the average. The recommended daily calorie consumption for adult men should be 2500 calories while woman should consume 2000 calories per day.Unhealthy lifestyle, hot weather, over eating, and lack of physical activity are some of the major contributors of the rising incident rates. It is expected that by end of 2015, there may be 2.3Billion over weight and 700 obese in the

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UAE. Obesity in the UAE stem from many factors such as: 1. High Temperatures: An extremely hot temperature in the UAE limits the outdoor activities. People sit in front of TV, read books, browse internet etc. for entertainment as it is too hot outside. Sitting is a major cause of obesity as opposed to outdoor activity.

2. Junk Food: The limitless and expanding Fast food chains across the UAE do not help people make better food choices.

3. Clothing: In most Arab countries, people wear Abaya’s, Kaftan’s and loose fitting dresses, so they are not being conscious of the increasing fat in their bodies. A fat tummy is more visible in tight clothes.

4. Status Symbol: Most people fall into the trap of believing that fat tummies symbolize success and wealth. In reality, it only shows laziness and lack of interest towards one’s health.

5. Less hours of sleep & stress: Over the years, UAE has become increasingly dynamic, fast-paced and engaged in setting new trends in this cosmopolitan

and growing market. This creates a highly demanding environment which leads to stress and lack of sleep among its residents.

Obesity conditions are linked to a host of medical issues including those related to digestive health.

Gastrointestinal diseases are diseases which involve the organs in the digestive system esophagus, stomach, small intestine, large intestine and rectum, and the accessory organs of digestions, the liver, gallbladder, and pancreas.

More often than not, digestive problems are due to low fiber diets, lack of exercise, eating large amounts of food and dairy products.Dr. Atul Chawla, S p e c i a l i s t Gastroenterology at Burjeel Hospital, Abu Dhabi

recognizes obesity as an issue with a strong c o r r e l a t i o n t o gastrointestinal diseases and needs immediate attention due to the i n c r e a s i n g incidence.Obesity is an issue that can affect UAE’s development as a nation and needs to be managed immediately and effectively.

Acid reflux, Irritable Bowel Disorder, Ulcerative colitis as a result of obesity conditions are also on the rise not only in the country, but in the whole region as well. With around 10 to 20 per cent of the population now suffering from these conditions, one of the main causes is obesity. It’s an issue that requires multidisciplinary medical attention including a fullfledged team of professionals including physicians, dietitians and trainers working together to achieve the desired goal.Burjeel Hospital houses a center of e x c e l l e n c e i n gastroenterology with experts from all over the world using state-of-the-art technology to treat and manage diseases related to digestive health.

MODHESH ART PROJECT AT IBN BATTUTA MALL BOWS OUT IN A RIOT OF COLORS

By Qadeer Ahmad Siddiqui Dubai UAE: t’s not often that parents turn a blind eye - even actively cheer on when their kids get all messy and smear themselves unrecognizable with a multitude of colorful paints.

But this scenario that is often faced by parents at home was turned on its head this Dubai Summer Surprises (DSS), when parents visited the Ibn Buttuta Mall with their little ones to let their creative talents bloom at the Modhesh Art Project.Set in the Tunisia Court of the popular city mall, the Modhesh Art Project, which concluded on 27 August, had proven to be one of the signature attractions for children across various age groups this DSS. For two weeks children were provided a lively creative space in which to unleash their inner artist, while fostering a sense of

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SHOP AND WIN LUXURY PRIZES THIS DSS BMWs up for grabs in mega summer promotion

By Qadeer Ahmad Siddiqui Dubai UAE: ike every year, the 17th edition of Dubai Summer Surprises (DSS) too has been delighting visitors and residents from around the world, offering heaps of surprises since it kicked off on 2 August.

Throughout the last few weeks, anyone who was in Dubai would not have missed the waves of excitement that have taken over the city with the summer festival in full swing.Along with action-packed family adventures and a long list of shows and events, DSS has also made shopping even more exciting and rewarding.

Shoppers keen on snapping up amazing deals on home ware, home décor, electronic goods, fashion, accessories and more still have the chance to head to their favourite shopping malls and enjoy the opportunity to get lucky this DSS because prizes worth AED 2 million including BMW 3 Series, BMW 2 Series and BMW X5, are still up for grabs all throughout the DSS period.Three lucky shoppers have already bagged brand new BMW cars at the first three draws of the promotion, which was held at Reef Mall, Al Bustan Centre and Al Manal Centre. Shoppers have the opportunity to win another BMW car when the fourth draw of the mega DSS promotion is held at Ibn Battuta Mall today. (30 August). Residents and tourists can enter the raffle upon spending AED 200 at any of the following malls in

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Dubai: Al Ain Centre, Al Barsha Mall, Al Bustan Centre, Al Ghurair Centre, Al Manal Centre, Al Mulla Plaza, Arabian Centre, Bin Sougat Centre, BurJuman Centre, Century Mall, City Walk, Dubai Outlet Mall, Ethihad

Mall, Ibn Battuta Mall, Karama Centre, Lamcy Plaza, Madina Mall, Mazaya Shopping Centre, Oasis Centre, Palm Strip Shopping Mall, Reef Mall, Sunset Mall, The Beach, Times Square Centre, Twin Tower, and WAFI. The promotion also allows mall-goers to win instant shopping vouchers worth AED 500,000 when they receive the coupons for the raffle draw. The fantastic promotion by the Dubai Festivals and Retail Establishment (DFRE) and the Dubai Shopping Malls Group (DSMG), is one of the many attractions of the ongoing 17th edition of DSS, which will run until 5 September, under the theme, “The Fun Side of Summer”.

The festival, which is organised by DFRE, an agency of the Department of Tourism and Commerce Marketing (DTCM) promises a month-long summer extravaganza of valuable shopping deals and fun-filled, family-oriented entertainment throughout the city.

ICE SKATING MADE EASY AT MODHESH WORLD •Skate like a Pro with highly-trained instructors at Modhesh World •Special offer for kids taking morning classes

By Qadeer Ahmad Siddiqui Dubai UAE: earn Ice Skating the easy way at Modhesh World at classes featuring highly-trained instructors from Europe, who can teach every kid either to be a top notch skater someday or just enjoy the fun

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on ice, with great ease.Modhesh World offer kids an excellent opportunity to learn the basics of ice skating during summer on the professional standard ice rink located at Hall 6 of Dubai World Trade Centre. For only AED 75 each kid can get a 30-minute class with one of the instructors while those opting for morning classes between 10am and 2pm can get a discount of AED 25 as a special offer valid until 6 September.Alina and Marius, the skating instructors at Modhesh World, who both hail from Romania and possess extensive experience in training children to skate, are delighted to conduct the classes at Modhesh World.It is our desire to train kids of all ages. Usually they start at the age of 4 but we accept even older children. We recently taught someone who is 25 years old, and I think that there is no such thing as ‘too late to start’ but if one is committed to learn something then it is possible,said Marius. At the beginning, we teach them to walk like a penguin, spreading your arms wide in the air, and never bending back because that position could cause one to fall. When we teach someone, we are usually by their side to guide them until they learn” Marius added, divulging some basic techniques of ice

skating.Balance is the No.1 secret of skating. Everyone knows how to balance and everyone has a balancing skill from within and they just need to let it out, they need to constantly practice” Alina explained, saying that practice makes one perfect.

“There are so many kids who are afraid at the beginning but when they learn how to skate, they keep coming back here at Modhesh World.Suwaidi, a 4-year-old kid, is a perfect example of learning easy tips and techniques from Alina and Marius. “When I started I was kind of scared and I was not able to stand but with Marius and Alina’s guidance and my determination, I am slowly learning to stand on my own,said Suwaidi.The Ice Skating activity is also highly secure and safe due to the presence of several attendants. The rink is cleaned regularly to avoid excessive and unwanted ‘snow flakes’. Ice-skating classes are available everyday at the Ice Skating Rink and is one of the most exciting attractions at Modhesh World.Modhesh World is celebrating its 15th edition this year by hosting a wide array of events and experiences in Halls 3-8 at Dubai World Trade Centre.

The region’s popular family edutainment destination will be open until 8 September from 10am to 10pm, Saturday to Wednesday; 10am to midnight on Thursday; 3pm to midnight on Friday.Ticket prices are AED 15 for children and AED 10 for adults, while children below the age of 3 go in for free.For more information v i s i t www.modheshworld.com or join the conversation online using ? #? modheshworld? .

community and kinship that was a little shy initially to join close to the mall, so I often transcend all barriers of in. It was only a matter of get my mom to bring me language, culture and time, though, and before we here. I really like being here. ethnicity reflecting the true knew it, he was out there It’s so much fun.It’s a spirit of DSS, as well as the splashing about with the sentiment shared by Indian multicultural character of the other kids. This is what national Mahira Aga, her mall itself.We were just events such as this do little brother Kidash and strolling through the mall eventually, I guess help sister Maliha. “We’d heard when this place caught our break the ice and bring about this event from friends attention, and my daughter people closer together.In a at school, and couldn’t wait just dropped everything and set themed around a colorful to get here ourselves. I’m jumped right in. It’s just so children’s bedroom, the glad we finally did. It’s the lovely to see her enjoy budding artists were seen most fun we’ve had this herself. And it’s rather sad dabbing merry splashes of DSS,Mahira said.The 17th that today happens to be the color on assorted pieces of edition of DSS is organized last day of the event. I wish furniture that doubled up as by the Dubai Festivals and we could enjoy more of their canvas for the day bunk R e t a i l E s t a b l i s h m e n t it,said Fatima Duka, a bed, bedside tables, picture (DFRE), an agency of the P a l e s t i n i a n n a t i o n a l frames, drawers, sofa and Department of Tourism and holidaying in Dubai with her more. Farah Siden, a four- C o m m e r c e M a r k e t i n g family.Russian Vladimir year-old from Algeria who (DTCM), and will run until 5 Kozlienko, father of six- w a s s e e n t h o r o u g h l y September this year, under year-old Yuri, said:Yuri just enjoying herself at the the theme, The Fun Side of loves to color, but I guess he venue, said:We live very Summer. azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. (pg2 )

TAME THE HEAT WITH COOLING SPA RITUALS From cooling aromatherapy massages and hydrating facials to cucumber cooler scrubs and hydrotherapy sessions quench your skin’s thirst with refreshing spa treatments all summer long

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HAIR RAISING SHOW WITH FUNKY HAIRSTYLES TURNS HEADS AT IBN BATTUTA MALL

By Qadeer Ahmad Siddiqui Dubai UAE: eing true to its name, the 17th edition of Dubai’s highly p o p u l a r s u m m e r extravaganza, is offering unique surprises to both residents and visitors in every nook and corner of the city. One of them was The Hair Show at Ibn Battuta

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Mall, which delighted mallgoers of all ages with the sights of funky and nevers e e n - b e f o r e hairstyles.Brought to the Dubai Summer Surprises

(DSS) festivities by two hairstylists from Brazil and Spain and featuring a British disc jockey, the show kicked off with an interactive dance

funky hairdos, the volunteers were seen excited while posing on stage for their live audience.Just before the session took off, Haya Atassi, a fourteen-year old young lady from Syria, said: “I love styling my hair and I am very curious about the looks that these international designers will give each volunteer.

Every hairstyle appears to be very interesting.Families too were left completely mesmerized. Four-year old Dia Prithrivaj and mother Fidha Sharaf from India were caught immersed watching the live sessions. Fidha said, “It is very interesting to wait and watch how the hairstyle will turn out because each person’s hairstyle has a different theme and every look was very surprising, with the use of unique colours and the props.The hairstyles are magical! I like them because

By Qadeer Ahmad Siddiqui Dubai UAE: oco Chanel once said,Fashion passes, style remains.While those freshoff-the-ramp uber-chic glasses and stunning stilettoes may soon be out of fashion, a naturally dewy radiance on an everglowing skin will forever be en vogue, especially when you are romancing the sun.

Get ready to bring out that shine and sparkle in you with the best of summer spa therapies that Dubai has to offer this Dubai Summer

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Surprises (DSS). Cool off the heat at many of the 34 renowned spas of the city that are giving you the chance to avail yourself of some of the best spa deals in town: Amara Spa Park Hyatt:First, clear away the summer heat with a soothing package designed to cool and revive at the Amara Spa. The “Cool Summer” package (AED 850) includes a 60-minute Peppermint Aromatherapy Massage which promotes an intense cooling sensation, a 30-minute Booster Facial to hydrate, moisturize and improve the skin texture, and a tantalizing meal to complement the sensory journey. That’s not all; guests who book this treatment will additionally

be treated to a gift from Amara Spa worth AED 400.

Heavenly Spa:The Westin Dubai Mina Seyahi Beach Resort & Marina:Next, visit the Heavenly Spa at The Westin Dubai Mina Seyahi to enjoy their three divine summer packages that are sure to keep you chilled t h r o u g h o u t summer. Enjoy a 35% discount on the Irresistibly Relaxing Package (AED 550) that includes a 60minute Aspire massage combined with a buffet lunch at the hotel’s lively Blue Orange restaurant and all-day pool and beach access; or receive a 40% discount on the Summer Skin Thirst Quencher treatment (AED 450) that combines a 60minute Lavender & Peppermint Aromatherapy Massage with a 30-minute Refresher Facial. You can also opt for the Summer Skin Reviver treatment (AED 550, discounted from AED 830) that offers a 75minute Elemis Facial along with free add-ons including a 30-minute massage of your choice, plus 50% off on your next visit.

Prana Ladies Spa Uptown Mirdiff Mall: Escape the summer heat with cooling treatments by Prana Ladies Spa. Choose

MODHESH SHOW LEAVES CHILDREN IN HIGH SPIRITS AT BURJUMAN

performance, before the team began to amaze audiences with their international hairstyling talents. The live music lured the shoppers of all ages to watch the hairstyling sessions perfected by the costumed team’s unique techniques.Since 1996, the two trained artists have been styling the hair of many with designs inspired from the depths of their imaginations.

In Dubai too, the duo is delighting volunteers keen on making a stunning hair statement. Flaunting their

the stylists are so enthusiastic. The way they dance and smile while they design the look is fun to watch,” said Fuwzia Abdula Hossani, a five-year old girl.

She was at the mall to watch the show with her younger sister, Mira.The 17th edition of DSS is organized by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM), and will run until 5 September this year, under the theme, “The Fun Side of Summer.”

Park Regis Kris Kin Hotel, Dubai Relaunches Popular Munch Brunch

By Qadeer Ahmad Siddiqui Dubai UAE: tarting on September 5th, the Park Regis Kris Kin Hotel, Dubai will revive its Friday Munch Brunch, a multi-themed extravagance of flavours from around the world, all set

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off with panoramic views from the hotel’s Kris restaurant and wine lounge.The spread of dishes on offer is truly spectacular, according to General Manager, Mr. Scott Butcher, who said the aim was to cater to all tastes and offer an exceptional afternoon of superior hospitality and cuisine:The Kris restaurant location is framed with views of downtown Dubai which delight both visitors and residents,” he said.In addition, our chefs have excelled themselves in devising a menu that ranges from traditional breakfast and roasts to a dessert showcase, by way of Arabic,

Asian, Indian and seafood specialties.Among the starters are sushi and salads, smoked fish and cold cuts, pate and mini mezze dishes, plus soups and laksa, while other delicacies include Peking duck and dim sum, tandoori and kebabs, seafood station with oysters and mussels, a selection of rice and noodles, curry station featuring Goan, Thai and Malay classics, plus roasted meat cuts, a large selection of cheeses and breads and cocktail bars for mimosas, cosmopolitans, mojitos and more.Price for the Friday Munch is AED175 inclusive of soft beverages or AED 275 for the Munch and Punch, complete with freef l o w h o u s e beverages.Entertainment will be provided by the resident singer, and the munch brunch will run from 13:00 hours to 17:00 hours every Friday.

By Qadeer Ahmad Siddiqui Dubai UAE: ids and their parents had a blast this Dubai Summer Surprises (DSS), when Modhesh, Dubai’s favourite mascot, hosted his very own party at

the spa’s exclusive summer package ( A E D 550) that combine s a Summer Soother Massage , a Cucumb er Cooler Scrub plus a traditional facial, and have the exotic aromas of spices and fragrant blooms and the gentle sound of soothing music bathe your senses and lull you into a state of relaxed bliss. Guests also get to receive 20% off on a range of treatments at the spa.

SensAsia Urban Spa: Exude that perfect summer glow at SensAsia Urban Spa. Choose the Skinny Beach treatment (AED 454) – a 30-minute highly stimulating Espresso Buff combined with a 60minute full-body Shake It Up Massage – or take time out in small doses with the SensAsia Try Me treatment (AED 495) which includes a 30-minute body scrub, a 30minute massage and a 30minute Elemis Taster Facial.

Opt for the spa’s Very Berry Delicious treatment (AED 395) and receive a refreshing 60-minute Goji Berry Wrap followed by a 30-minute back massage.

The spa also has two special packages offering full-body massages designed to provide absolute relaxation for the mind and soul – the Bali Chic treatment and the Pillow Talk treatment (each AED 276).

Talise Spa - Madinat Jumeirah :Spend a day at the award-winning Talise Spa at Madinat Jumeirah

with a sizzling choice of luxurious treatments on special offer. Get generous discounts of 30% on 90minute and 120-minute treatments, or enjoy hours of relaxation with the SpaMazing Day Escape. Opt for the luxurious Shiffa 24Carat Gold Hammam Experience for just AED 857.5 (discounted from AED 1,225), or book a date for an indulgent Royal Signature Couples Massage for AED 1,120.

Other scorching summer packages include the Power of the Sea treatment (AED 665), Get Skinny Body Contour (AED 623), Bespoke Body treatment (AED 696.5), Shiffa Arabian Nights (AED 556.5), Margy's Hyaluron Collagen Facial (696.5), Sodashi Facelift (AED 665), Thai Massage (AED 577.5), Aromatherapy Massage (AED 556.5), and Balinese Massage (AED 577.5).

De La Mer Day Spa Jumeirah Beach Road :A fabulous 30% discount on all spa and hair services awaits you at the De La Mer Day Spa this summer.

Guests can select from a repertoire of treatments and services, including a variety of hydrotherapy treatments, an extensive menu of facial treatments, massages, Hammam, body scrub, wraps and hair services.

SHOPPERS ENJOY ADVENTURE TIME WITH FINN AND JAKE AT IBN BATTUTA MALL

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ans of the popular American television series Adventure Time are

enjoying a fun-filled

time at Ibn Battuta Mall with their favourite characters filled occasion for parents, Finn,the human boy and Jake, children and individuals to the wise dog, having taken the make the most of the summer holidays, as they s t a g e s i n c e 2 8 A u g u s t . revelled in all the attractions Accompanied by other that make BurJuman a characters,mainly Princess Bubblegum,Ice King and Merceline the Vampire Queen,

BurJuman. Filled with oodles of surprises and endless fun, the Modhesh Celebration Show, transformed the DSS festivities at the mall into a wonderful experience that all the attending children will remember forever.While some kids opted to dance and sing along with their favourite characters, others chose to root for their stars on stage while gathering and mingling with their new friends near the stage.Throughout the show, a rush of excitement took over the mall and enhanced the festive ambience, which is already abuzz with shoppers thronging the designer stores in search of f a n t a s t i c D S S bargains.Altogether, the show turned out to be a fun-

By Qadeer Ahmad Siddiqui Dubai UAE: he Samoan Prime Minister, the Honorable Tuilaepa Aiono Sailele Malielegaoi, today inaugurated the country’s first wind farm.

Delivered by Masdar, Abu Dhabi’s renewable energy company, the 550 kWe project is the second completed under the United Arab Emirates’ (UAE) $50 million Pacific Partnership Fund, which is managed by Abu Dhabi Fund for Development (ADFD). The inauguration ceremony comes two days before the start of the United Nations’ Third Conference on Small Island Developing States1, in Samoa’s capital.His Excellency Dr. Sultan Ahmed Al Jaber, UAE Minister of State and Chairman of Masdar, explains: “This UAE supported project, and

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By Qadeer Ahmad Siddiqui Dubai UAE:

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MASDAR DELIVERS SAMOA’S FIRST WIND FARM Grant financing from UAE-Pacific Partnership Fund

Finn and Jake and their friends at the mall are setting out on a thrilling expedition to the magical Land of Ooo.Being held at the mall until 3 September at 5pm,7:30pm and 9:30pm daily, the show takes shoppers on a journey that is both exciting and comical at the same time, with talented costumed actors bringing to life children's favourite animated television f a m i l y - f a v o u r i t e characters on the stage. Whether it is battling the evil forces entertainment and shopping or rescuing princesses the 25-minute live show is engaging destination in Dubai.The 17th edition of DSS is families and individuals through a series of immersive acts organized by the Dubai powered by the sounds of enchanting music and a colourful Festivals and Retail Establishment (DFRE), an backdrop.The 17th edition of DSS is organized by the agency of the Department of Dubai Festivals and Retail Establishment (DFRE), an Tourism and Commerce Marketing (DTCM), and will agency of the Department of Tourism and Commerce run until 5 September this Marketing (DTCM), and will run until 5 September this year, year, under the theme, “The under the theme, “The Fun Side of Summer.”

Fun Side of Summer.

others like it underway across the Pacific, unlock significant economic and social benefits across the region. By providing local sources of renewable energy and reducing reliance on imported fuels, the UAE is helping countries like Samoa realize its development ambitions, while also delivering valuable clean energy infrastructure.

Renewable energy has the potential to be a major contributor to the energy mix in developing countries, acting as a catalyst for greater s o c i o e c o n o m i c o p p o r t u n i t y. To d a y ’ s inauguration reinforces the UAE’s commitment to advancing and deploying renewable energy globally.”Located on the Samoan island of Upolu home to nearly 75 percent of the population – the wind farm will supply 1,500 MWh o f p o w e r p e r y e a r, delivering US$475,000 in annual fuel cost savings.

The innovative ‘cyclone proof’ project will also reduce the island’s carbon footprint by more than 1,000 tons of carbon dioxide (CO2) each year.The Prime Minister of Samoa, the Hon Tuilaepa Aiono Sailele Malielegaoi, adds: “The new wind farm delivered by Masdar and funded by the ADFD is a significant step forward in Samoa’s transition to a more sustainable energy future. This has been possible thanks to the support of Abu Dhabi and the United Arab Emirates, and their commitment to advancing sustainable development. Access to renewable energy is vital to our long-term economic development, even beyond the substantial gains realized by cutting our dependence on imported fuel.His Excellency Mohammed Saif Al Suwaidi, Director-General of the Abu Dhabi Fund for

Development, said: “The Abu Dhabi Fund for Development is committed to working collaboratively with governments across the developing world, on projects that deliver tangible social and economic benefits.This innovative, bespoke project offers energy access to thousands of p e o p l e , w h i l s t demonstrating the validity of renewable energy as an economic enabler. We believe this project will unlock a significant opportunity f o r t h e Samoan government a n d i t s people.The UAE Pacific Partnership F u n d supports the deployment of renewable energy across Pacific island states and represents one of the largest-ever investments in clean energy across the region. The grant is managed by the Abu Dhabi Fund for Development, and coordinated by the Ministry of Foreign Affairs, Directorate of Energy and Climate Change. Masdar partners with each nation’s government and leads the design and implementation process.First announced during Abu Dhabi Sustainability Week in January 20142, the Samoan wind farm is the second project to be completed under the fund.

Masdar is also currently progressing solar PV projects in Fiji, Kiribati, Tuvalu, and Vanuatu. A 512 kWe solar PV installation in Tonga, achieving nearly 70 percent grid penetration, was the first project to be completed.The projects address the very high cost of diesel imports in Pacific countries, as well as delivering reductions in CO2 emissions. Research from the International Renewable Energy Agency indicates that renewable energy is now the most cost competitive source of power in the Pacific3, but deployment has been constrained by access to finance and expertise. The c u m u l a t i v e 2 . 8 M We capacity of the six identified projects, will substitute 1.5 million litres of diesel fuel otherwise imported each year. The projects together will deliver annual savings of US$1.87m and avoid 4,450 tons of CO2.The pioneering project in Samoa includes two 55 meters high turbines that can pivot at the base, and be lowered and locked in place in less than 1 hour.

This collapsible design helps to avoid damage from the region’s numerous cyclones.

VISION SOLUTIONS RECOGNIZED AS THE RECIPIENT OF MICROSOFT’S PARTNER INNOVATION AWARD, REINFORCING LEADING ROLE AS MICROSOFT MIGRATION PARTNER Vision Solutions’ Double-Take Move key driver of the next wave of virtualization, helping businesses utilize benefits of Microsoft Azure through near-zero downtime migrations to the cloud

By Qadeer Ahmad Siddiqui Dubai UAE: ision Solutions, Inc., a leader in disaster r e c o v e r y, h i g h availability and migration solutions for cloud service providers, is the driving force behind the virtualization trend of migrating from Amazon Web Services (AWS) to Microsoft Azure as more businesses realize the significant value of migrating their businesscritical data to be hosted on Microsoft’s cloud offering.Future predictions

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show Microsoft will gain considerable market share as companies understand the viable alternative and business benefit with Microsoft Azure. In recent months, a wave of migrations have demonstrated companies’ desire to move from AWS and VMware in order to utilize the enhanced capabilities of Microsoft’s Azure as well as Hyper-V platforms. Vision Solutions’ D o u b l e - Ta k e M o v e provides easy, no-risk, near-zero downtime migrations to and from any

environment or platform, allowing users and applications to remain productive while undergoing the migration process. Double-Take Move eliminates inefficiencies from offline activity during a migration from any source environment to Microsoft platforms, enabling a smooth transition as companies consider their future business needs in the cloud.Vision Solutions has been and continues to be a key Microsoft partner enabling near zero

downtime migrations to Hyper-V and Microsoft Azure from VMware and AWS,” said Bob Ellsworth, Worldwide Director of Platform Modernization.

“Their solution means more companies can now take advantage of the bestin-class capabilities of Azure for their compute, network and storage needs a n d f o r t h i s accomplishment, we are proud to recognize Vision Solutions with the Platform Modernization Technical Innovation award.On July 13, 2014, Vision Solutions

Double-Take Move’s nearzero downtime and seamless migration process earned Microsoft’s Platform Modernization A l l i a n c e Te c h n o l o g y Innovation Award as part of the Microsoft Worldwide Partner Conference in Washington, D.C. The award honors Microsoft partners for delivering innovative solutions that directly address customer challenges.By driving innovation that reinforces developing priorities for Microsoft, Vision Solutions has nurtured a strong

partnership to support user adoption,said Bob Johnson, Executive Vice President of Sales and Marketing at Vision Solutions.Microsoft and Vi s i o n S o l u t i o n s a r e equally committed to bringing the finest tools to their customers to make business continuity and migrations easier, smarter and faster.”

Vision Solutions is a key partner of Microsoft in accomplishing migrations and providing innovative solutions to drive business growth.

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FLYDUBAI REACHES MILESTONE 80 DESTINATIONS WITH ADDITION OF THREE NEW ROUTES IN EAST AFRICA

Azad News UAE 1-7 September 2014, 6-12 Dhul-Qi'dah Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007

PAPER TURNS INTO FINE ART AT MODHESH CRAFTSVILLE IN THE DUBAI MALL

By Qadeer Ahmad Siddiqui Dubai UAE: hildren with a knack for arts and crafts found plenty of inspiration to transform colourful paper into creative pieces of art at Modhesh Craftsville in The Dubai Mall.Organized as part of the 17th edition of Dubai

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Summer Surprises (DSS), the Modhesh Paper Art Workshop was one of the many Modhesh activities hosted in various shopping malls of the city, where families had the opportunity to let their kids unleash their creativity and encourage them to take up crafts as a creative hobby during the summer holidays.Excited children of all ages found their way to the Paper Art Station to engage

Marketing (DTCM), and will run until 5 September this year, under the theme, “The Fun Side of Summer.”

NISSAN & UEFA CHAMPIONS LEAGUE TO LAUNCH EXCLUSIVE GOAL OF THE WEEK ACTIVITY IN SEPTEMBER

By Qadeer Ahmad Siddiqui Dubai UAE: s t h e U E F A Champions League group stage draw takes place in Monaco today, Nissan announces the first phase of its exclusive partnership activity with ‘UEFA Champions League Goal of the Week engineered

by Nissan.’ This competition gives fans from around the world the chance to vote on the best and most exciting goals of Europe’s most prestigious club football tournament.Goal of the

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OMEIR BIN YOUSSEF & SONS LLC SIGNS UP WITH DISCOVER ENERGY CORP. AS THEIR EXCLUSIVE AUTOMOTIVE BATTERY DISTRIBUTOR IN THE UAE ECO POWER Batteries to be launched in UAE this September

By Qadeer Ahmad Siddiqui Dubai UAE: meir Bin Youssef & Sons LLC, Abu Dhabi’s leading automotive dealer are pleased to announce their collaboration with Discover Energy Corp- Canada to be the first exclusive automotive battery distributor in the whole of Middle East. The launch of ECO POWER and The Bull batteries into the UAE will happen this September. The product reveal will take place in the presence of Chargé d’ Affaires a.i. of the German Embassy, Ralf Schroeer at Rose Wood Hotel, Sowwah Square, Al Maryah Island, Abu Dhabi on September 4th, 2014.ECO Power Batteries are designed for Light Motor Vehicles while The Bull is a performance designed commercial battery for Heavy Duty Vehicles. The key features of The Bull include Extreme Cold Cranking, Vibration Resistant and comes in Flat Top designs with handles.

ECO Power Batteries are designed for better performance in Start-Stop driving applications and includes the MIXTECH technology which ensures up to three times longer battery life and lower cost per cycle than the conventional batteries.

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themselves in artsy fun with their siblings and new friends – having fun cutting, folding, gluing and colouring paper to design new creations.The 17th edition of DSS is organized by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce

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of judges. Fans will be able to vote from midnight (CET) every Thursday following those matches. Registered participants will be entered into weekly draws offering the opportunity to win a range of prizes, from official UEFA Champions League merchandise to match tickets.In addition, Nissan will offer privileged groups including local community and kids’ organisations, dealers, customers and media the chance to watch the away team train the day before a UEFA Champions League game. Through this activity Nissan will help make t h e U E FA C h a m p i o n s League even more accessible for fans t h r o u g h o u t t h e season.Nissan is the official global automotive sponsor of the UEFA Super Cup and UEFA Champions League, with a deal that will cover the period 2014/2015 to 2017/2018. This activity further enhances Nissan’s partnership with Europe’s most prestigious club football competition, following the recent announcement that three-time UEFA Champions League winner, Andrés Iniesta and Paris SaintGermain and Brazil captain, Thiago Silva have signed as Nissan ambassadors. As two of Nissan’s new Engineers of Excitement, the players will help the company in its aim to introduce new innovations to the football fan experience and will play a key role in Nissan’s new global advertising campaign.The UEFA Champions League partnership is another example of Nissan’s dedication and growth in global sports which already includes the brand’s proud sponsorship of the Africa Cup of Nations, NCAA Football, Canadian Football League, sporting ambassadors including Olympic Gold Medallists Usain Bolt and Sir Chris Hoy, corporate partner for Heisman Trust/Heisman Trophy and the official global automotive partner of City Football Group.

By Qadeer Ahmad Siddiqui Dubai UAE: ith the launch of flights to Burundi, Uganda and Rwanda, flydubai will fly to

made batteries are completely maintenance free.We are very excited to have signed up exclusively with Discover Energy Corp. and to be the first to bring this major advancement into the automotive industry in the UAE. These ECO Batteries use Award Winning Patented German Technology, suited to meet the growing demands of electronic use in today’s vehicles.” commented Khalifa Bin Omeir, CEO, Omeir Bin Youssef & Sons L L C A s h w a n i S h i v, Divisional Manager, Omeir Bin Youssef & Sons LLC added, The ECO Batteries have impressive power and incredible life span. We are looking forward to this association and creating a green revolution in the automotive industry in the Middle East ECO POWER Batteries utilize a patented, Automechanika Innovation award winning technology for Clean and Green Power, which automatically mixes the electrolyte inside the battery to ensure uniform acid density for higher and sustained performance throughout the entire life of the battery. It also eliminates acid stratification and thermal gradients while prolonging plate life, thus enables ECO brand to offer a u n i q u e 2 Ye a r unconditional replacement warranty in UAE.

ADNOC DISTRIBUTION OPENS THREE TEMPORARY SERVICE STATIONS IN WESTERN REGION Expands ADNOC Distribution’s Network of Service Stations to 29 in Western Region

By Qadeer Ahmad Siddiqui Dubai UAE: adweer (The Center o f W a s t e Management – Abu Dhabi) will receive a delegation from the Japan International Cooperation A g e n c y, ( J I C A ) a n independent government agency that promotes international cooperation for the government of Japan.The meeting will take place on August 31 as part of a five-day official visit.The visit follows a Memorandum of Understanding (MoU) signed between Tadweer and JICA in early 2014.

Under the MoU, the two organizations aim to share expertise and explore best practices and latest technologies in integrated w a s t e management.Headed by Ryutaro Yatsu, Senior Advisor, Ministry of the Environment of Japan, the visiting delegation will tour Ta d w e e r ’ s w a s t e management facilities including construction and demolition waste facility, engine oil recycling plant, tire and plastic recycling plant, fertilizer plant, the medical waste incinerator and dead animal incinerator.

The team from Tadweer will brief the delegation on its projects and top-notch technologies used in waste transportation, collection, processing and safe disposal based on globally accepted environment, health and safety standards.During the meeting, the Public Health Pest Management Service in Tadweer will outline its efforts to develop an integrated and sustainable pest control system in Abu Dhabi, in line with the highest environmental and safety standards. The discussions will explore and identify ways to support Tadweer ’s pest control operation through the creation of laboratories that help classify pests and test the efficiency of pesticides.

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nine destinations in Africa Dubai-based flydubai (http://www.flydubai.com) today announced the addition of three new East African routes, bringing the total number of destinations in the carrier’s network to 80. With the launch of flights in September 2014 to Bujumbura in Burundi, Entebbe in Uganda and Kigali in Rwanda, flydubai will fly to nine destinations in Africa.Commenting on the launch of these new routes, Ghaith Al Ghaith, Chief Executive Officer of flydubai, said:We are

delighted to announce the launch of three new East African destinations which also sees flydubai become the first national carrier from the UAE to fly to Rwanda and Burundi, underlining our commitment to opening up underserved markets.flydubai’s operation to these emerging markets will provide passengers with a reliable, direct and highquality service. Business Class, which is made available for the first time between Dubai and Burundi, will give passengers travelling to these new destinations a more comfortable and personalised travel experience.We have

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By Qadeer Ahmad Siddiqui Dubai UAE: wqaf and Minors Affairs Foundation (AMAF) today distributed 200 iPads on behalf of Her Highness Sheikha Hind Bint Maktoum

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announced 17 new destinations since the start of 2014, matching the total number of destinations flydubai launched last year.

We look forward to continuing to expand our network as we remain committed to supporting Dubai’s trade and tourism sectors,continued Al Ghaith.In addition to operating between Dubai and these three new cities, flydubai has obtained the rights to carry passengers between Uganda and Burundi.Rwanda and Burundi are home to some of the most biodiverse places. Filled with numerous volcanoes, nature reserves and the second deepest lake in the world, the two countries also have one third of the

world’s remaining Mountain Gorillas and one third of Africa’s bird species. While tourism is the largest contributor to Rwanda and B u r u n d i ’s e c o n o m i e s , Uganda is considered one of Africa’s most progressive economies and is emerging as one of the leading commercial centres within Africa.Within Africa, flydubai currently operates flights to Alexandria in Egypt, Khartoum and Port Sudan in Sudan, Juba in South Sudan, Ethiopia’s Addis Ababa as well as Djibouti’s capital Djibouti.

For more information about flydubai services, please visithttp://www.flydubai.co m.

IHCC CEO SULTAN BATTERJEE TO SHARE INSIGHTS ON SOCIAL DEVELOPMENT AT LEADERS IN CONSTRUCTION SUMMIT UAE 2014

By Qadeer Ahmad Siddiqui Dubai UAE: HCC, a leading turnkey solutions provider that specializes in healthcare, education and mixed-use projects, will mark its participation at the annual Leaders in Construction Summit UAE as part of a panel discussion on designing and managing diverse social infrastructure projects including hospitals, schools and universities.Construction Week’s Leaders in Construction Summit is set to take place on September 3 in Dubai. Currently in its fourth edition, the event has firmly established itself as the region’s foremost highlevel strategic conference that brings together the most prominent players on the construction landscape.

This year’s event will witness the participation of more than 150 senior construction professionals in a strategic debate on the state of the industry and potential areas of growth.IHCC’s CEO Sultan Sobhi Batterjee will share insights at a panel discussion that will mull diverse emerging issues in the real estate sector such as the rise in spending on social infrastructure across the GCC, how contractors can win work in this area, what special capabilities are required and best ways to partner with leading international education and healthcare providers. The panel will share benchmark case studies and highlight regional excellence in construction delivery, as well as efforts made at meeting sustainability goals and objectives across related projects.Batterjee will also highlight IHCC’s pioneering projects that are currently in the pipeline

SHEIKHA HIND BINT MAKTOUM PRESENTS 200 IPADS TO CHILDREN AT AWQAF AND MINORS AFFAIRS FOUNDATION

to the boys and girls under its care.Led by His Excellency Tayeb Al Rais, Secretary General of AMAF, a special celebration was held to mark the occasion in the presence of AMAF’s managers, department heads, minors and their mothers.The celebration was organized by the C a r i n g a n d Rehabilitation Department, which is responsible for implementing the financial, educational, residential, health and social development programs for the Foundation’s minors.His Excellency Tayeb Al Rais, Secretary General of AMAF,

expressed his gratitude to the generosity and patronage of Her Highness Sheikha Hind Bint Maktoum. He applauded her keen interest in caring f o r t h e U A E ’ s underprivileged sons and daughters. He said such a gesture would contribute to elevating their quality of life and education.

Addressing the evening, he said:The celebration is testimony to our commitment to meet Dubai’s aspiration of helping our sons and daughters to further understand the concepts of a smart city with the help of modern technologies.

Providing iPads to the

Foundation’s minors will significantly aid their learning process. Such efforts will go a long way towards integrating the Foundation’s minors in the UAE’s success story.

BURJUMAN CREATES EXCITEMENT IN RETAIL LANDSCAPE THROUGH DIVERSE AND UNIQUE OFFERINGS Longstanding association with DFRE plays pivotal role in positioning BurJuman as a family hub

By Qadeer Ahmad Siddiqui Dubai UAE: urJuman, which stands as one of the popular landmarks in the heart of Dubai’s business and heritage districts, continues to enjoy its prominent position as a family-favourite destination of choice in the city. As a magnet for both residents and visitors, BurJuman has played a key role in Dubai’s retail growth since its establishment, by being a valuable proposition for both first-time shoppers, as well as its loyal consumer base through diverse and unique offerings.Offering families an eclectic portfolio of sought-after designer brands, a year-round

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TRANSFORMERS live show hosted at BurJuman and organized in collaboration with the DFRE stands as one of the many leading examples of this enduring partnership. Other DSS attractions such as ‘Modhesh Celebration Show’, ‘One Man Band’,

This will support Tadweer’s efforts to stem the proliferation of insects that can resist pesticides.

Discussions on setting up an insect museum will also be conducted during the meeting.The visit will also include a joint meeting Week forms part of Nissan’s focusing on Tadweer ’s four-year partnership with IHCC provides turnkey future projects in hazardous t h e U E FA C h a m p i o n s solutions across the region waste management and League, and will begin during for the healthcare and municipal solid waste the first group stage match education sectors, from management, especially week on September 16/17. concept and architecture public health pest The competition will be design to management calendar of entertaining ‘The Air Crew Show’ and a management.In early 2014, available on both UEFA.com consulting.Sultan Sobhi family-oriented events, a host of shopping promotions Ta d w e e r s i g n e d a and the UEFA Champions Batterjee, CEO – IHCC, wide selection of dining too have been hugely M e m o r a n d u m o f League section of Nissan’s said:The Leaders in c h o i c e s a n d n o w a p o p u l a r a m o n g s t Understanding (MoU) with websites, which will officially Construction Summit UAE refreshing line-up of new shoppers.DFRE’s Media JICA to promote mutual launch September 18. Roel offers us a platform to attractions, including the Centre spoke to Leigh cooperation in the de-Vries, Corporate Vice showcase our projects to recently opened Carrefour Regan, Chief Operating d e v e l o p m e n t o f President, Global Head of potential investors, while h y p e r m a r k e t a n d t h e Officer, BurJuman on a wide technologies to treat Marketing, Communications also providing us with an upcoming VOX Cinemas range of topics including the hazardous wastes, opportunity to network with and a Family Entertainment evolution of the DFRE installation of electronic peers in the industry and C e n t r e – B u r J u m a n ’ s festivals and their impact on tracking systems in waste share best practices. The diverse offerings testify to the mall’s retail targets, its containers to provide market intelligence gained the mall’s commitment to r e d e v e l o p m e n t g r o w t h accurate data on the volume will influence our efforts to providing an enhanced strategies and Dubai’s retail and type of wastes, the m a k e m e a n i n g f u l shopping experience while outlook.In his comments, efficient management of c o n t r i b u t i o n s t o t h e providing guests easy Leigh Regan noted that the waste dumpsters, and development of the region, access to everything they longstanding partnership conversion of waste into and in particular towards need under one roof.As a with DSS has helped energy. The MoU also a d d i n g v a l u e t o t h e Strategic Partner of the B u r J u m a n a c h i e v e a n mandates collaboration in infrastructure sector in the Dubai Festivals and Retail enhanced retail experience capacity building in waste UAE.IHCC is a regional Establishment (DFRE), an for the entire family in line management towards & Brand Strategy Nissan company with international agency of the Department of with Dubai’s continued developing the skills and said: “The UEFA Champions e x p e r t i s e i n t u r n k e y Tourism and Commerce efforts to position itself as a competencies of Tadweer’s League sees the finest solutions for healthcare, Marketing (DTCM) and the year-round family tourism employees.Tadweer is the football players from around education and mixed-use organisers of Dubai Summer destination. He said that the key government entity the world compete developments. A design Surprises (DSS), BurJuman success of DSS has been responsible for all aspects of throughout the season. The and build company, it also h a s a l s o c o n t r i b u t e d nothing short of remarkable, integrated waste Goal of the Week activity will provides other customized immensely to DFRE’s year- resulting in a spike in both management in Abu Dhabi enable football fans to s o l u t i o n s s u c h a s round calendar of festivals international and domestic including the development debate and determine the consulting, construction, and celebrations, including visitors across all major of systems as well as best and most technical equipping, furnishing, the ongoing edition of DSS. store categories and market collection, maintenance, UEFA Champions League staffing and facilities The resounding success of segments. transportation, operation goals around every match management as well as the world premiere of and processing of waste in a week, offering an exclusive renovation and project safe, efficient and opportunity to bring the management services. economically viable excitement from the football IHCC is a first-of-its-kind manner. Using sustainable pitch directly to fans specialized local contractor and integrated systems that online.UEFA Champions that understands the co mp l y w i th th e b e st League Goal of the Week region’s regulatory international standards, engineered by Nissan will environment and offers Tadweer seeks to align its show up to five of the best end-to-end expertise that is core objectives to support goals from each match week, best suited for its unique the Abu Dhabi Economic as selected by UEFA’s panel requirements.

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AZAD BAZAAR PAKISTAN FASHION WEEK DUBAI SEASON 2

OPULENCE PRESENTS SEASON 2 GRAND FESTIVE AND FASHION CARNIVAL Exclusive Fashion Show Branding Opportunities

NEW SEASON ACCESSORIES FOR MEN

PATCHWORK SHIRTS WINTER 2015 COLLECTION

GET YOUR TICKETS TO SEE GARY BARLOW LIVE IN DUBAI

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CITYMAX HOTELS DEVELOPING SUPERIOR BUDGET HOTEL CONCEPT FOR NEW BUSINESS BAY PROPERTY COO Russel Sharpe is delighted to announce a new level in the mid-market hotel segment

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hiring Gianluca 16 years ago as a young chef to launch the Aubergine Restaurant at a then newly opened InterContinental Hotel in the Middle East, taking the restaurant to its peak of success. He comes back to the InterContinental Hotel Group with more than a decade of added culinary knowledge and I am excited as he takes InterContinental Genève to even greater c u l i n a r y dimensions,commented Jurgen Baumhoff, General Manager of InterContinental Genève.With a bountiful and diverse curriculum, this seasoned, culinary mastermind joins the InterContinental Genève this August where he hopes to introduce some of his famous Signature dishes with the next Autumn Collection at the hotel’s The Woods restaurant and continue to take the culinary experience of each diner through a memorable journey.I am truly delighted

to return to the InterContinental Hotel Group to the beautiful and iconic hotel that has catered to some of the most illustrious names of our time.

It is also exciting to be a part of this competitive culinary world of Geneva with its variety of food and beverage outlets. I hope to learn and draw inspiration from all that this city has to offer as well as developing InterContinental Genève’s own unique flavour to be recognised in this elite dining scene,commented Re Fraschini.

The young Gianluca Re Fraschini was raised in the outskirts of the Province of Milan in the northern town of Cuggiono in Italy. Only half an hour away from Milan’s city centre, Re Fraschini was exposed to different styles of cooking and cuisine at an early age. From the simpler methods used in his hometown to the cultured techniques of the bustling city of Milan, the enchantment of the culinary world had an early impact on Re Fraschini, who later went on to develop a lifelong passion for gastronomy.

His first step into the domain of the culinary arts came as a commis de cuisine in Michelin starred ‘Castello Malvezzi’ where he started his introduction to the tricks of the trade. As a young chef, his humble nature coupled with his eagerness to learn

INTERN SAVES FM COMPANY OVER AED 250,000 WITH BIOFUEL PROJECT

By Qadeer Ahmad Siddiqui Dubai UAE: u b a i - b a s e d Transguard Group honours staff member for saving money and reducing company’s carbon f o o t p r i n t D u b a i headquartered Transguard Group, recently honoured one of its employees for initiating a biofuel project for the company’s fleet of 150 diesel buses, which will save

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the FM company over AED 250,000 in its first year alone.Management intern Rebecca Perkins, from Transguard’s Property and Logistics team, proposed that if Transguard switched its 150 strong fleet of dieselfuelled buses to biodiesel a fuel generated from vegetable oil it could make significant financial and environmental savings.

Three months after the first fleet of buses had made the switch, the initiative had already become a resounding success. By using biodiesel provided by Neutral Fuels and Lootah Biofuels, we estimate that Rebecca’s initiative will have saved us over AED 250,000 within 12 months of its inception and reduced our carbon emissions by 1,000 tonnes,said Mark Povey Communications Director at Transguard Group.Biodiesel is a type of biofuel derived from organic or living matter, such as plants. It is renewable, sustainable, non-

toxic and fully biodegradable.

The emissions from biodiesel are virtually carbon dioxide free and the fuel generates more kilometres per litre than diesel. Used cooking oil is the primary source for biodiesel production with much of the supply coming from international fast food chains.No vehicle modifications were needed and no engine damage will occur to run the fuel, so all fuel savings go straight to the bottom line,added Povey.Under Transguard’s Business Improvement A w a r d s initiative, which aims to encourage employees at all levels to submit ideas on how to optimise business performance, Perkins was presented with a cheque for the maximum award of AED 25,000 by the company’s Managing Director John Nolan and Alastair Johnstone, its Director of B u s i n e s s Improvement.Perkins has been working with Transguard for nine months during her gap year between finishing her Bachelor’s degree in Sustainable Development and starting her Masters in Landscape Ecology.During her time with us she has not only developed the biofuel initiative but also introduced g a r d e n s a t o u r accommodation facilities that are irrigated by ‘grey water’ and organised a community tree planting day called “Give a Ghaf” which saw 20 Transguard staff members planting 100 trees as part of a wider ‘Goumbook’ initiative,” added Povey.

led him to swiftly climb up the career ladder and at 20 years old, he became Chef Manager for the opening of the boutique hotel “La R e s e r v a Rotana” in Manacor, Spain.

The quest for c u l i n a r y knowledge eventually led Re Fraschini around the world to established and budding epicurean cities in Europe, United Kingdom, United States, Middle East and Asia. This eventually created opportunities for him to grow alongside some of the most revolutionary chefs of recent years including fellow countrymen Gualtiero Marchesi and Angelo Paracucchi, fusion cuisine innovator Pierre Gagnaire, and Michelin Starred legends such as Pierre Orsi and Albert Roux.Prior to joining the InterContinental Genève, Chef Re Fraschini’s impressive repertoire of culinary experience includes authoring his own book ‘Dietro Le Quinte’ (Behind the Scenes) and generously sharing some secrets of the industry through video productions such as ‘The Season at the Table’ and ‘Italian Cuisine from A to Z’ for the American Chamber of Commerce in New York. He even participated in the prestigious Bocus D’Or competition in Lyon, France as part of the Italian Ambassador’s Delegation.

The vast hospitality experience under Chef Re Fraschini’s belt has also included prominent hospitality groups such as the Starwood Hotels and Resorts, Jumeirah Hotels and Resorts, Lotte Hotels

a n d R e s o r t s , InterContinental Hotel Group as well as standalone concepts such as ‘Eco Garden’ in Italy for intimate parties and ‘Andrea’ in Pelican Hill Resort, U.S.A. With a much sought after reputation for creativity, the Ferragamo family – owners of the Italian luxury goods company personally invited Gianluca to be their private chef over several summers in their villa in Chianti, Tuscany. However, with a heart thriving on the adrenaline rushes of a bustling kitchen, Chef Gianluca Re Fraschini eventually made his way back to hotels with his most r e c e n t c u l i n a r y accomplishment at the Relais & Chateuaux Eden Roc at Cap Cana where he led the opening of the five dining outlets as Executive Chef.Even after 20 years, Chef Re Fraschini still enjoys the fresh excitement of creating each new menu and lights up during the experimenting phase of crafting innovative new dishes. No matter how developed and refined his dishes may be, Chef Re Fraschini religiously sticks to his culinary philosophy of ‘simple’ cooking combined with the finest ingredients and products to produce exquisite tastes.

EEG’S 6TH COMMUNITY LECTURE 2014: " ENERGY, SUSTAINABILITY AND LIVING – A PERSPECTIVE FROM QUALITY VIEWPOINT "

By Qadeer Ahmad Siddiqui Dubai UAE: h e E m i r a t e s Environmental Group (EEG) organized a free lecture last even/ing on t h e t o p i c , ‘ E n e r g y,

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Sustainability and Living – a perspective from the Quality viewpoint’. It was the sixth community lecture of the year and was hosted at the corporate headquarters of Dubai Customs with the addional support of Group members Abela & Co and Crystal Gallery. The auditorium was filled to capacity as a good number of people turned up to attend the lecture.The terms Energy and Electricity are often used interchangeably although Electricity is only one form of Energy along with thermal, mechanical, hydropower, solar, nuclear,

By Qadeer Ahmad Siddiqui Dubai UAE: he award-winning Talise Spa, Madinat Jumeirah, announces the latest addition to the Visiting Masters Series adding to the resort’s

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SHAKING UP THE CULINARY SCENE IN GENEVA The historical InterContinental Genève hotel welcomes Chef Gianluca Re Fraschini with his extensive culinary repertoire

By Qadeer Ahmad Siddiqu Dubai UAE: he historical InterContinental Genève appoints Italian Gianluca Re Fraschini as Culinary Manager where he will lead the innovative, culinary excellence of the hotel.We are so pleased to have Gianluca on board as our new Culinary Manager. I had the great pleasure of

By Qadeer Ahmad Siddiqui Dubai UAE: cheduled to open in 2017, this new project will exceed all previous expectations of the reputable home grown budget hotel chain, establishing itself as a real contender in the highly competitive domain of economy hotels.On the UAE hospitality scene since 2009, Citymax Hotels has been instrumental in s u p p o r t i n g t h e development of the UAE as an affordable destination, widening the appeal of the city to a variety of different market groups and bringing quality restaurants into the budget hotel domain.

Incorporating the new smart hotel room, currently nearing design completion, this new project in the growing Business Bay area will incorporate a dedicated meetings and business centre, specialty restaurants and retail outlets along with some of

wind, etc. Because electricity is the most widely used energy and is primarily produced using nonrenewable and environment degrading sources, the need to look into other and sustainable sources has grown more acute. This is especially so under the growing threat of Climate Change. The other issue to be considered is how to optimize energy by rationalizing the need for high or low quality energy for a particular kind of application or use. The talk focussed on this interesting persecptive and the concept of Energy Quality and Application. The leture was presented by Sarfraz H. Dairkee, the General M a n a g e r, C o r p o r a t e Development & Engineering of MAHY Khoory & Co. A Mechanical and Marine engineer with 30 years of hands-on professional experience in a wide-range of technologies, Mr. Dairkee is a LEED accredited professional, a founding board member and Secretary of the Emirates Green Building Council and heads the Technical Sub C o m m i t t e e o f Wa t e r Efficiency. He is a Senior Member of the Association of Energy Engineers, ASHRAE and International Desalination Association.

TALISE SPA INTRODUCES THE LATEST IN THE VISITING MASTERS SERIES World-renowned Buddhist Yogi and philosopher Winnie Rode to offer revolutionary healing therapy while Tai Chi and Kung Fu expert Master Can returns

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the popular existing Citymax Hotels restaurant concepts, roof-top pool, gym and Lavazza coffee shop.Citymax Hotels, a member of the well-known Landmark Group, offers modern hospitality at extraordinary value, bridging the gap in the value-driven-mid-market segment in the UAE.A home grown mid-market brand, Citymax Hotels currently boasts three hotels in prime locations in the UAE, including Al Barsha, Bur Dubai and Sharjah.

private Kung Fu and Tai Chi classes, as well as group sessions for both adults and children.Tai Chi can help reduce stress and is carried out in a graceful manner while practicing deep breathing. Kung Fu focuses on conditioning, flexibility and self-defence skills.Director of Spa and Wellness at Talise Spa Madinat Jumeirah, Stephan Wagner said: “We look forward to welcoming Winnie Rode to Talise Spa and introducing his groundbreaking sound meditations and singing bowl journeys to Dubai. While it is with great pride that we welcome back Master Can.During his last stint with us, he proved extremely popular with guests of all ages and interests. We are confident that guests will appreciate the unique contributions of both Winnie and Master Can as both complement our current range of wellness offerings at Talise Spa.As the latest additions to Talise Spa’s Visiting Masters series, Winnie Rode and Master Can follow the successful footsteps of previous Visiting Masters including Face Reader Eric Standop and the picture perfect face reading experience Portraits of the Soul with Richard Pilnick.

existing holistic programmes.Celebrated Buddhist yogi Winnie Rode will lead stimulating sound meditations and healing singing bowl journeys from 18 September until 12 October where guests can experience first-hand the guru’s techniques within a luxury environment.Winnie Rode’s singing bowl sound therapy provides a sense of FUN CITY “LITTLE INVENTORS” WINNER relaxation, physical wellbeing and serenity.

RETURNS ENLIGHTENED FROM HER These sessions have a TRIP TO CITÉ DES SCIENCE MUSEUM IN soothing effect and can PARIS alleviate stress, burn-out, insomnia, joint and muscle By cQadeer Ahmad pain, tinnitus, depression, Siddiqui Dubai: and anger. The different un City, the leading sound waves produced by F a m i l y the bowls harmonize the Entertainment brain and stimulate the body Centre in the region held to rediscover its own “Little Inventors 2013”, an frequency.Adding another innovation competition that dimension to the spa’s was launched with an aim holistic approach to to augment children’s wellness, 34th generation development and engage warrior monk Master Can them in scientific activities returns to Talise Spa from outside their school the ancient Maling Shaolin environment. The Kung Fu Academy in China submissions were judged on 1 October, 2014. He will by the honorable Emirati Speaking about her visit, be available until 31 May, scientist Dr. Eesa Bastaki, Ruchita exclaimed, “This 2015 to instruct one-to-one Aamnah Husain, a qualified was truly a dream come Counseling Psychologist & true visit for me where I OPERATIONAL EXCELLENCE MIDDLE Parenting Expert to Fun learnt so much on my trip to City and Mr. Silvio Liedtke, Cite Des Sciences. The EAST FORUM AGENDA Chief Operating Officer, wide range of exhibits and FOCUSES ON MANAGING VOLATILITY Landmark Leisure.The experiments showcased, AND EMBRACING CHANGE IN THE OIL eight year old winner, have made me richer with Ruchita Lalla, created an knowledge. I even got to AND GAS INDUSTRY innovative home cleaning see one of the Seven kit and was awarded a Wonders of the World, Eiffel By Qadeer Ahmad Siddiqui that system.The first day of grand prize of a family visit Tower closely and met my Dubai UAE: the conference will be to the world renowned favorite characters at he oil and gas opened with an official museum of Cité Des Disney Land. This trip was a industry today faces address given by H.E. Sciences in Paris.Cité des g r e a t c o m b i n a t i o n o f the major challenge Sheikh Ahmed bin Sciences et de l'Industrie is acquiring knowledge in of remaining profitable in the Mohammed Al Khalifa, t h e b i g g e s t s c i e n c e science and history along face of volatility. Recent Minister of Finance and m u s e u m i n E u r o p e . with recreational time with e v e n t s i n I r a q h a v e Minister in Charge of Oil & Located in Parc de la family which was made highlighted the need for Gas Affairs for the Kingdom Villette in Paris, it is one of possible only because of flexible and fluid operational of Bahrain. This will be the largest Cultural Centers Fun City.Silvio Liedtke – structures that take into followed by an industry of Science created to COO, Landmark Leisure a c c o u n t s h i f t i n g panel that will address the spread scientific and said, “Inspiration is a key to circumstances, which in drivers for operational technical knowledge and to future accomplishments as turn can affect production excellence throughout the endorse interest in science, it helps develop critical and profitability. Developing region exploring the validity research and industry thinking skills, cultivate a n d i m p l e m e n t i n g a n and applicability of among the young.During emotional growth and operational excellence international models.The Ruchita’s visit to Cité des i m p r o v e c h i l d ’ s programme that promotes second day will focus on the Sciences et de l'Industrie, performance.We are glad c o m m u n i c a t i o n a n d key components of she got an opportunity to that trip was an inspiration i n t e g r a t i o n c a n h e l p operational excellence: visit the Invention area to Ruchita Lalla and a e f f e c t i v e l y m a n a g e leadership, people and which displayed a range of beginning of her path to the u n p r e d i c t a b i l i t y a n d change before addressing easily portable folding beds ongoing achievements in embrace change.Keeping the fundamental for travelers, recyclable her future”, he further this in mind, National Oil applications for dustbins and displays of added.Fun City’s Little Companies in the Middle maintenance, reliability and women portrayed during Inventors concept emerged E a s t a r e s e e k i n g t o r i s k . A o n e - d a y the times of poverty and from the results of Fun City reinvigorate their operating pre–conference master hunger.The women were Children’s Play Index 2012, structures, develop their class will provide a practical shown using rice bags to which has been instituted to own intuitive operational and interactive keep warm as well as a u n d e r s t a n d c h i l d r e n ’s excellence programmes demonstration of various form of sustenance. Other p l a y i n g p a t t e r n s a n d and at the same time are approaches within striking attractions included behaviors. It also seeks expecting as much of their operational excellence that a Botanical garden, a ball a n s w e r s t o p a r e n t s ’ partners and suppliers. Held have been successfully held by a water fountain requirements in having under the patronage of the employed and delivered explaining the physics of their children participate in National Oil and Gas sustainable benefits.The force and a music band team work and social Authority of Bahrain, the conference will have stage where she could activities.

Operational Excellence speaking representatives pretend be a rock-star!

Middle East forum aims at from all the GCC nations discussing these points in attending including the BACK TO WORK WITH TAILORED STYLE practical terms.Speaking Bahrain Petroleum about the programme’s C o m p a n y, O m a n O i l rationale, Maxwell Company, Qatar Gas, Thompson, Head of Petrochemical Industries Content, The Energy Company, ENOC, Petro Exchange, said: “In order to Rabigh, GPIC and more. stay at the forefront of both International oil companies technical and strategic who will be sharing their innovation the energy practical experiences industry must continually include Maersk Oil and explore new and better Imperial Oil, as well as ways of structuring and leading technology managing their operations. providers and management Today, most International consultants such as Oil Companies, National Oil Dupont, Honeywell, Petro IT Companies and many other and EC Harris.Organised by energy companies have The Energy Exchange and management systems in World Refining Association place that reflect their own the second edition of objectives for excellence.

Operational Excellence However, this is merely the Middle East forum will be first step in the journey. taking place at the Breakthrough performance Intercontinental Regency depends on how well you Hotel in Manama from the embed the system, how you 28-30 September. instill a culture of For more information on operational excellence becoming involved contact throughout your work force, the organisers at and most importantly the www.opexme.com continuous improvement of

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AWQAF AND MINORS AFFAIRS FOUNDATION THANKS PARTNERS FOR GREEN MOSQUE PROJECT Tanweer Solar Energy Technology and GROHE Recognized for Contributions to Region’s First EcoFriendly Mosque

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NEXT PHASE MASTER PLANNING FOR DUBAI EXPO SITE WELL PROGRESSED HOKARUP CONSORTIUM CONTINUES WORK ON DUBAI EXPO 2020

By Qadeer Ahmad Siddiqui Dubai UAE: ext stage design master planning is well progressed for Dubai Expo 2020’s host venue, Dubai Trade CentreJebel Ali - a 438-hectare site that includes the dedicated gated 150-hectare Dubai Expo 2020 area and an additional surrounding residential, hospitality and logistics zone.The work is being undertaken with Dubai Expo 2020 by a consortium made up of HOK and Arup, which continue their association with the project from the successful bid phase.Expos have been home to some of the world’s most landmark structures, from the Crystal Palace in London to the Eiffel Tower in Paris. Dubai is committed to building on this tradition and making the entire site an experiential environment that fully embodies the essence of our theme ‘connecting minds, creating the future’,said Her Excellency Reem Al Hashimy, UAE Minister of State, Managing Director of the Dubai Expo 2020 Higher Preparatory Committee and Director General of Dubai Expo 2020 Office.The team of lead architects and urban planners, HOK, with infrastructure experts and engineering partners, Arup, were selected because of their successful involvement with the master plan during the bid phase and their detailed knowledge of the

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project, as well as relevant expertise on other mega events internationally.The master plan design and execution is driven by a clear v i s i o n f o r i t s l e g a c y, integrating sustainable urban development with opportunities to foster economic and social development for the emirate, for the country and for our region,” said His Excellency Helal Almarri, Director General, Department of Tourism & Commerce Marketing; CEO, Dubai World Trade Centre and Dubai Expo 2020 Higher Preparatory Committee member.The HOK-Arup consortium will support the Dubai Expo 2020 in the development of strategic and operational components of the Expo master plan including sustainability practices; development of building, pavilions, urban design and engineering guidelines; spatial planning; public realm and landscaping; graphics and way-finding

signage; as well as overlay, event operations and facilities management.

Furthermore, they will assist in transportation and pedestrian modelling; capacity assessment for utilities, infrastructure, security, logistics and environmental design practices as well as detailed integration of the site into the wider Dubai infrastructure.

Aligned with the Smart City development priority outlined in the Dubai Vision 2020 mandated by His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, the Expo site is also being designed to serve as a prototype showcasing cutting edge ICT innovations that can deliver a unique educational and entertainment experience across the entire Expo site and beyond.HOK and our consultants Arup are pleased to re-engage with this landmark project allowing us to continue on the next chapter and help in the development of a master plan that sets new precedents for hosting a global event of this type.

Dubai Expo 2020 will ensure the site leaves behind an iconic legacy befitting of this truly generation defining event,” said Daniel Hajjar, Senior Vice President, HOK.The contract tenure for the master planners will run until the completion of all

By Qadeer Ahmad Siddiqui Dubai UAE: he Awqaf and Minors Affairs Foundation (AMAF) today thanked Tanweer Solar Energy Technology and GROHE for their valuable contributions to the construction of Khalifa Al Tajer Mosque, the first-ever eco-friendly place of worship in the Muslim world.A homegrown company, Tanweer Solar Energy Technology is the first enterprise in the UAE to introduce solar solutions that reduce the consumption of energy via New Solar Energy Technologies and the NEW LED Technology, while GROHE is globally renowned as the leading provider of sanitary products and a pioneer of water conservation projects.His Excellency Tayeb Al Rais, Secretary General of AMAF in Dubai, said: AMAF seeks to play a key role in serving society at every level, including overseeing the protection of the environment and enabling society to endorse a sustainable way of life in accordance with Islamic principles. We are

requirements for the mandatory Registration Phase, due to be approved by the Bureau of International Expositions (BIE), the governing body of the World Expo, by November 2015. Site readiness activity is currently underway on the Dubai Trade Centre-Jebel Ali site with full-fledged construction beginning after BIE approval is received.At its peak, the Dubai Expo 2020 exhibition site at Dubai Trade Centre-Jebel Ali is designed to accommodate up to 300,000 visitors, with average week-day attendance expected at 153,000. Running October 2020 through April 2021, the Expo will launch the country’s Golden Jubilee celebration and serve as a springboard from which to inaugurate a progressive and sustainable vision for the coming decades.

KIDS ENJOY SUMMER FUN WITH SKYLANDERS SPYRO’S ADVENTURE AT CITY CENTRE DEIRA

By Qadeer Ahmad Siddiqui Dubai UAE: kylanders Spyro’s Adventure at City Centre Deira is inviting all kids in town to make the remaining days of their summer holiday all the more memorable with plenty of action and adventure

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been launched in response to requests we received from potential customers who are particularly interested in noncommercial fishing and in a q u a t i c l e i s u r e activities,said Basel Shuhaiber, Founder and Managing Director, Al Marakeb. This latest model diversifies our fleet and allows customers options that suit their needs and budgets. Anglers can take advantage of the Theo’s teak-finished platform, which provides an added area excellent for casting and trolling. Scuba divers, swimmers and snorkelers can use the platform to

easily take to the water and to re-embark once they have finished their activities,he added.Priced at AED 60,000 for the standard specification version, the Theo is Al Marakeb’s eighth model and joins the company’s current line-up of Habbar, Habbar X, Spartan, Dino, Dino X, Triton and Scylla. The vessels range in size from 25-35 feet and from AED 28,000 to AED 175,000, with the craft proving popular choices for families, due to their affordable prices and lack of need for a quayside berth. Each boat in the Al Marakeb range can be parked on a towing trailer

and comfortably accommodated outside the average villa. The Theo27 represents an exciting new addition to our portfolio and further places nautical recreational activities within the reach of the average person,” said Shuhaiber. “In this part of the world, we have a good stretch of coastline. Combined with the great climate here, more and more people are keen to get out onto the water and make the most of what the ocean has to offer. We are extremely pleased that our boats are opening up this experience to an even greater number of people,he added.

Established in 2007, Al Marakeb has made its name in the UAE’s boating community as being fastgrowing manufacturer of high-performance powerboats. From being a small, local start up, the company has expanded exponentially year-on-year, supplying boats to private and commercial buyers across the region and internationally. Currently, Al Marakeb’s network extends into the Sultanate of Oman, GCC, North Africa and Asia.

awaiting them at the firstever stage show of the Skylanders characters.

Kids’ favourite dragons Spyro, Gill Grunt and Eruptor are spurting waves of excitement in the mall as children enjoy the awesome

performances enlivened by fun-filled music. Led by costumed actors live on stage, the show is leaving all the young audiences completely immersed in excitement as they watch the amusing dragon characters from their favourite video game franchise come to life before them, as part of their international debut.

Skylanders Spyro’s Adventure is one of the main attractions of the 17th

Ibrahim, GROHE’s General Manager in the UAE, Oman and Iran, said: “As part of GROHE’s continued commitment to giving back to the community and to promote the significance of water conservation, we are delighted to have partnered with AWQAF and the Minor Affairs Foundation to create the Islamic world’s first ecofriendly mosque. Together we hope to raise awareness of water conservation in the UAE whilst implementing practical solutions as part of GROHE’s global water conservation initiative ‘WaterCare’. Through our collaboration, we hope to play our part in reducing the water footprint of the UAE. Our self-closing mixers have been instrumental in our regional water conservation projects and the 50 Eurosmart CT selfclosing mixers that we have

PHILIPPINE AMBASSADOR TOURS MODHESH WORLD Visitors from diverse cultural backgrounds enjoy ‘Kabayan Family Fun Day’

By Qadeer Ahmad Siddiqui Dubai UAE: er Excellency Grace Relucio Princesa, the Philippine ambassador to the UAE visited Modhesh World on Tuesday, 26 August, during which she obtained a firsthand insight into the key attractions of this popular family edutainment destination. The visit by the

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edition of Dubai Summer Surprises (DSS), and parents can look forward to treating their children to the awesome show until 31

AL MARAKEB CASTS OFF NEW ANGLING AND PLEASURE VESSEL 27-foot Theo launched following demand from fishing and watersports communities

By Qadeer Ahmad Siddiqui Dubai UAE: AE boat builder Al Marakeb has announced the launch of its latest model, the 27-foot Theo. The Sharjah-based company says that its new vessel is hitting the waves in response to demands from the UAE’s sea angling and watersports communities, which have been seeking a fully equipped, ocean-going craft capable of facilitating an array of fishing and nautical leisure activities that also suits a reasonable budget.The Theo 27, which is based on Al Marakeb’s existing boat, the 25 foot Spartan, has been designed to be an extremely versatile craft ideal for making the most of cruising, fishing and watersports. Wellappointed for day trips out on the ocean, its significant feature is a teak-finish rear platform that makes diving and swimming easily accessible activities. Other features on the boat include a canopy for shade, four fishing rod holders and a hand-held shower for washing away salt water.Our new Theo27 has

appreciative of the vital role of our partners from the public and private sector who consistently support us in achieving this mandate.

Our cooperation with Tanweer and GROHE has helped achieve the timely completion of this landmark project, a first-of-its-kind for the country and the wider region.Khaldoun Shammout, General Manager of Tanweer Solar E n e r g y Te c h n o l o g y Company for Solar Energy innovations, said: “We are happy to have collaborated with AMAF in this unique project that will have a farreaching impact on sustainability and the environment. We utilized our expertise in providing renewable energy solutions, and look forward to cooperating further with AMAF in serving the UAE community at large.Firas

donated will be instrumental is reducing excess water consumption in the mosque.Inaugurated during the holy month of Ramadan, Khalifa Al Tajer Mosque meets the US Green Building Council’s (USGBC) green standards and specifications. Through the integration of renewable energy solutions and ecofriendly technologies to harness solar power for outdoor lighting and water heating purposes, the facility has set new standards in water and e n e r g y conversation.Among other green solutions used in the design of the mosque are the techniques of thermal insulation in the building material for roofs and exterior walls to reduce heat transfer, as well as double-glazing windows with metal coating to minimize the intensity of solar radiation into the mosque. Technologically advanced equipment has also been installed for improving the indoor air quality, while smart control systems ensure optimum performance of the air conditioners.

August with three 20-minute live shows at 5pm, 7:30pm and 9:30pm. Skylanders is rated as one of the top 20 video game franchises of all time in 2014. The Skylanders figures outsold all top action-figure lines worldwide in 2013 for the second consecutive year, with more than US$200 million in retail sales.Organised by Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM), DSS 2014 from 2 August to 5 September is offering visitors and residents a fantastic summer festival packed with valuable shopping deals and funfilled, family-oriented entertainment throughout the city, under the theme, ‘The Fun Side of Summer’.

THE DUBAI MALL ATTRACTING LARGE NUMBER OF VISITORS FROM AROUND THE WORLD THIS DSS

this special event that gives people from different cultural backgrounds the opportunity to know more about Filipino arts and culture. Hosting such a special occasion at Modhesh World also reflects our commitment to putting together a line-up of experiences and events that cater to the tastes of

Philippine ambassador came on the occasion of ‘Kabayan Family Fun Day’ at Modhesh World, a celebration of Filipino arts and culture that showcased the exceptional talents of

champion Filipino artists.The Philippine ambassador was accompanied during her tour of Modhesh World by Her Excellency, Laila Mohammad Suhail, CEO of Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM) , and the organisers of Modhesh World, the Philippine Consul General, Frank C i m a f r a n c a a n d Vi c e Consul Ryan Pondoc.

Speaking of her visit to Modhesh World, the ambassador of the Philippines to the UAE, H.E. Grace Relucio Princesa, said: “I am really impressed by the various attractions at Modhesh World and believe it is a great arena for encouraging children to further enhance their knowledge and express their creative skills within a fun ambience. In this regard, I would like to express our appreciation to Modhesh World for their support in showcasing the wonderful talents of our Filipino artists to both Filipino expatriates and visitors, and for bringing happiness to the young ones and their families at Modhesh World.H. E. Laila Mohammad Suhail, CEO of Dubai Festivals and Retail Establishment, said: “We are pleased to welcome Her Excellency, the Philippine ambassador and all Filipino expatriates and visitors to Modhesh World, and also to

people from different cultures who live in, and visit Dubai”.The fun event, which was watched by a large audience of people from different cultural backgrounds, as well as Filipino expatriates and UAE-based Filipino media personnel and their families, was part of the ongoing 15th anniversary celebrations of Modhesh World at Dubai World Trade Centre.The highlights of the event were impressive performances by young Filipinos who had emerged winners of different singing competitions including Ian Tocle and Leo Manalac together with Shama and the Filipino Trio Dancers.

The event got off to a rousing start when Ian sang the famous song ‘Let It Go’ in English and Arabic followed by a mash-up of ‘Gangnam Style’ and ‘Gentleman’ that made the audience go wild with delight. Following the free concert, members of the audience posed for pictures with the performers and then joined a fun parade afterwards led by the f a m o u s m a s c o t Modhesh.Modhesh World is celebrating its 15th edition this year by hosting a wide array of events and experiences in Halls 3-8 at Dubai World Trade Centre.

It will be open until 8 September from 10am to 10pm, Saturday to Wednesday; 10am to midnight on Thursday; 3pm to midnight on Friday. Ticket prices are AED 15 for children and AED 10 for adults, while children below the age of 3 go in for free.

For more information visit www.modheshworld.com or join the conversation online using ? #?

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By Qadeer Ahmad Siddiqui roof.Alla Mohamed has who has been frequently Dubai UAE: been to Dubai more times visiting Dubai along with his isiting any of Dubai’s than he can remember, but family, couldn’t agree more. popular malls or the charm of the city, says The Dubai Mall is such a souqs in the last few the Saudi-based Egyptian vibrant place to spend the weeks gives one an idea of national, refuses to wear off day at, and has such a the kind of transformation on him, which is why he fascinating mix of premium that has stepped up the keeps finding himself brands and entertainment.” excitement in the city during coming back for more, this When asked about what he the ongoing 17th edition of time with his family in town. likes best about the mall is most alluring. “There’s during this period, he said: Dubai Summer Surprises And no visit to the city is something very welcoming (DSS), which kicked off on 2 complete for him without a “That’s tough, there’s so and relaxing about the much to choose from, August this year and will run shopping fix at The Dubai atmosphere at The Dubai especially during DSS, until 5 September, under the Mall. “What I like most about theme, “The Fun Side of The Dubai Mall is that that you’re hunting for, you’ll Mall; you really feel satisfied when there are so many Summer”. Such have been shopping rush in Dubai is everything is so well- find an entire row of large at the end of it all, no matter deals and discounts all the massive crowds of the city’s flagship shopping s e g m e n t e d h e r e . I f electronics stores rubbing how long it must have taken around. families and youngsters landmark The Dubai Mall. electronic goods are what against each other; or if thronging these shopping Residents and visitors from you’re looking to show your hubs, and so extraordinary around the world, and kids a good time, there’s a has been the city’s DSS- a c r o s s a g e a n d raft of entertainment spurred transformation into n a t i o n a l i t i e s , a r e attractions all grouped descending on the iconic a veritable summer together in a designated shopping destination of mall in unprecedented kids zone. It’s superchoice, it’s hard to imagine numbers this DSS as they convenient,he said. For H. there was a time before look to take advantage of Srikrishnan and Suguna a c r o s s t h e b o a r d DSS rolled to town in 1998 Srikrishnan, a couple from you to finish doing the when summer was a lean discounts, fabulous special the Indian city of Mumbai, shopping or trawling the season for many of Dubai’s promotions and a neverit’s the friendly vibe and the m a l l ’ s e n o r m o u s retailers.And it should ending line-up of family u n i q u e s h o p p i n g spaces,said Suguna.Gary events and entertainment surprise no one that experience at the mall that Cross, a British national spearheading the summer all under one convenient azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. (pg7

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STAYWELL HOSPITALITY GROUP HOSTS GLOBAL JOINT VENTURE PARTNERS IN DUBAI

By Qadeer Ahmad Siddiqui Dubai UAE: he Australian-founded StayWell Hospitality Group hosted its global Azad News UAE 1-7September 2014, 6-12Dhul-Qi'dah 1435 management gathering last Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007 Edition60pg8 week including all joint venture partners. Held in SHOPPERS COLLECT INSTANT DSS DUBAI AT ITS LIVELIEST WITH ‘THE FUN Dubai at the Park Regis Kris Kin Hotel, the conference was PRIZES AT MERCATO SIDE OF SUMMER’ a significant occasion for the

By Qadeer Ahmad Siddiqui fast growing hotel group and

By Qadeer Ahmad Siddiqui Dubai UAE: marked the first strategic Dubai UAE: nswering simple planning opportunity with all support the growth in this he Fun Side of questions about r e g i o n s p r e s e n t . H a v i n g market as well as South Summer” in Dubai has Dubai Summer already amassed 34 Africa, we have now become synonymous Surprises (DSS) is all it properties across Australia, established development with one-of-a-kind takes for families to bag China, India, Indonesia, offices in both locations. To experiences that visitors and Middle East, New Zealand, further bolster our presence in residents from around the U n i t e d K i n g d o m a n d these regions we have made world look forward to in Singapore, StayWell CEO a number of key executive and Managing Director, appointments to strategically S p i n n e y s , i S T Y L E , every corner of the city, with of its world-class events to Simon Wan was joined by Birkenstock, Nine West and a l o t o f g u s t o a n d drive our business from the the beauty of its signature The Nail Spa.Mall-goers are anticipation. front line.For us, the l a n d m a r k s D u b a i h a s participating in the contest Be it the residents who have conference gave an redefined fun for the entire through two fun ways. While b e e n u s i n g t h e opportune time to gather with family in more ways than extravaganza to carve out some families and all our partners and plan for one. With the three exciting individuals are taking to the special memories with developments already elements of shopping, stage to provide correct friends and family who come underway, whilst looking to winning and entertainment answers to simple questions to visit them from other parts the future and what ongoing in place - every visitor fantastic prizes at Mercato about DSS and the mall, success will look like for the including the young ones this summer. The ‘Win with others are being spotted by StayWell Hospitality and the grownups is finding DSS’ competition organized Sama Dubai TV’s roaming Group.We are honoured to be some fond memories to take as part of a live show on camera to qualify for the on such an exciting journey home in the form of unique Sama Dubai TV, is giving competition.The upcoming with our joint venture experiences, great prizes or families the opportunity to u n b e l i e v a b l e b a r g a i n s joint venture partners from the partners, in looking to create a throughout DSS.The 17th Middle East, South Africa, hospitality industry blueprint edition of DSS is organized India, Britain and Greater that is renowned across the by the Dubai Festivals and China across the four day g l o b e . T h e i n t e r n a t i o n a l R e t a i l E s t a b l i s h m e n t event.The StayWell key meeting followed a recent (DFRE), an agency of the executives and business announcement of StayWell’s of the world, or the Department of Tourism and leaders covered off brand partnership with the South thousands of tourists who C o m m e r c e M a r k e t i n g development workshops, A f r i c a n b a s e d M a n t i s touch down in Dubai in (DTCM), and will run until 5 unveiled development plans Collection, which will front the anticipation of a fantastic September this year, under and strategy for the StayWell growth of its hotel brands get lucky and take home rounds of the competition summer holiday they will the theme, “The Fun Side of and Mantis South Africa joint throughout sub-Saharan memories of a rewarding will be hosted at Mercato, never forget - anyone who is Africa. Under the agreement, Summer.” venture and workshop s h o p p i n g located on Jumeirah Beach in Dubai during the Dubai the Park Regis and Leisure regional development for all experience.Following its Road, on 28, 29, 30 August Summer Surprises (DSS) Inn brands will be established markets including the Middle first leg at Ibn Battuta Mall, and 4 September, 2014 from period is guaranteed of a in key cities at properties to be East and Europe, South East personalized and relaxing which saw 400 winners take 6pm to 7pm each day. procured by Mantis.Following Asia, India, Australia and New away AED 120,000 worth of The 17th edition of DSS is fun side of summer.Now in the conclusion of the global Zealand.Innovation and prizes, the second leg at organized by the Dubai its 17th edition, the monthgathering in Dubai, StayWell evolution were top agenda Mercato too, is giving away F e s t i v a l s a n d R e t a i l long festival is giving every Hospitality will look to finalise items, supported by panel several instant shopping Establishment (DFRE), an visitor multiple reasons to a number of joint venture discussions on cultural vouchers and gifts, offered agency of the Department of celebrate, to smile and to agreements ahead of their d i v e r s i t y, c h a n g e a n d by the DFRE and popular Tourism and Commerce simply bask in the warmth of official announcement.Since business best practice – retail outlets at the mall Marketing (DTCM), and the sunniest highlights of the start of 2014, StayWell further strengthening the including Damas, Fun City, organizers of DSS, which Dubai. From the excitement has opened its first relationships across both the runs until 5 September, Nayomi, Mamas and Papas, Indonesian property, Bali’s StayWell business and joint Gap, Patchi, Crocs, Virgin under the theme, “The Fun CORAL BEACH RESORT – SHARJAH new Park Regis Kuta and five venture partners.

The group Megastore, Pastels Salon, Side of Summer.” properties across New LISTED AS ONE OF THE TOP HOTELS IN also unveiled its 3rd Zealand’s north and south generation Park Regis Room THE EMIRATE BY TRIPADVISOR islands. Joining the portfolio in and public area design to the FLASH MOB OFFERS BUSY SHOPPERS A the first quarter of 2016 will be

By Qadeer Ahmad Siddiqui partners.The Dubai gathering MUSICAL TREAT AT MALL OF THE the first StayWell lifestyle Dubai UAE: was an important part of the hotel in Shoreditch in the UK, he Coral Beach EMIRATES StayWell Hospitality Groups’ the Park Regis Birmingham.

Resort – Sharjah has strategic growth, in having a

By Qadeer Ahmad Siddiqui been awarded a platform to bring together all Dubai UAE: Certificate of Excellence for the key stakeholders who are he shopping 2014 by TripAdvisor and working alongside us to bring experience at Mall of ranked as one of the top six the business vision to the Emirates turned hotels out of 75 in the reality,said StayWell Group into a melodious affair as emirate of Sharjah.Hotel CEO and Managing Director, tuneful sounds by the reviews on the travel website Simon Wan.One of our key Musicians Flash Mob have become key research joint ventures is with a leading tool for travellers worldwide, group based here in the trombone, saxophone, enabling up-to-date online Middle East. In order to violin, accordion, drums r e c o m m e n d a t i o n s a n d and keyboard, delighting criticism to influence their AWARD-WINNING ‘ORANGE IS THE NEW their audiences with c h o i c e o f BLACK’ SET TO PREMIERE ON ‘GO BY OSN’ melodious tunes of popular accommodation.According s o u n d t r a c k s . M u s i c to Jean-Pierre Simon, ON SEPTEMBER 1 the superb service offered by Regional General Manager, our staff team, and I am sure By Qadeer Ahmad Siddiqui Northern Emirates, Coral the resort will reap the Dubai UAE: Hotels & Resorts, the offered families and rewards in terms of eason 1 of the critically Certificate of Excellence individuals a much-needed increased business.The acclaimed Orange is achieved by the Coral Beach musical retreat in between Coral Beach Resort Sharjah the New Black is set to Hotel – Sharjah reinforces their busy bargain sprees. features 156 spacious mark its exclusive premiere positive guest feedback and After having entertained rooms, many with panoramic on ‘GO by OSN’, the region's is an essential marketing shoppers at City Centre sea-view. A major attraction premium online TV service, and reservation tool in the Deira, the band performed is the wide repertoire of o n S e p t e m b e r 1 , 21st century.Established in at the Mall of the Emirates dining options with menus to 2014.Screened for the first to enhance the festive aficionados headed to Mall 2000, TripAdvisor is now the cater to every taste. The time in the Middle East on of the Emirates to revel in world’s largest travel site and mood of the Dubai Summer resort is located on one of ‘GO by OSN’, Season 1 of S u r p r i s e s ( D S S ) b y the musical shopping offers more than 150 million the emirate’s principal sand Orange is the New Black surprising visitors both experience while bagging reviews and opinions with a beaches and features a follows Piper Chapman as fantastic DSS offers on a visitor base of over 500 young and grownups.And, range of leisure activities for she trades her designer just like the turnout at their variety of merchandise million people,he said.Now all ages, including the Rimal jeans for an orange prison first stop, shoppers here including home ware, home in its fourth year, the Club, state-of-the-art fitness jumpsuit. The show stars décor, designer apparel, Certificate of Excellence too, sand and swayed along centre, children’s pool, Taylor Schilling as Piper, a to the beats, orchestrated fashion, accessories and awards celebrate hospitality i n d o o r p l a y r o o m a n d Smith graduate whose more.

The 17th edition of excellence and are only live by the talented team of complimentary Kid’s Club as decade-old love affair with international performers at Dubai Summer Surprises given to those hotels and well as tennis (By Clark drug smuggler Alex (Laura t h e M a l l o f t h e (DSS) is organized by the r e s t a u r a n t s w h i c h Francis Tennis Academy), Prepon) leads to her arrest across the region before Dubai Festivals and Retail c o n s i s t e n t l y a c h i e v e Emirates.Creating a fun badminton, volleyball and and year-long detention a n y o n e e l s e , a n d t h e atmosphere with their well- Establishment (DFRE), an outstanding traveller reviews two outdoor swimming within the walls of a women's premiere of Orange is the agency of the Department on TripAdvisor and have a s y n c h r o n i z e d pools. penitentiary.

Piper leaves New Black is testament to our performances, the flash of Tourism and Commerce rating of at least four out of For more information about behind her fiancé Larry commitment.Launched in mob featured musicians Marketing (DTCM), and five.I am delighted that the t h e h o t e l , v i s i t (Jason Biggs) to serve her May, ‘GO by OSN’ taps into organizers of DSS. DSS Coral Beach Hotel – Sharjah playing various instruments hmhhotelgroup.com/coralbe t i m e " i n s i d e " w i t h a n the growing appetite for such as a flute, trumpet, 2014 will run until 5 has made the grade due to achresortsharjah eccentric group of outspoken digitised information and September this year. our excellent facilities and inmates, each with their own entertainment in the region.

CRÉDIT AGRICOLE EGYPT SURVEY REVEALS GROWING PAYROLL CUSTOMER story and fascinating ways of For only US$10 per month, dealing with prison life.This with a 7-day free trial, SATISFACTION AND SUMMER CREDIT CARD PROMOTION super hit Netflix series has s u b s c r i b e r s c a n e n j o y been nominated for a string premium entertainment

By Qadeer Ahmad Siddiqui banking services, which win the private banks. Crédit promotions for its cards of awards including the i n c l u d i n g H o l l y w o o d Dubai UAE: customers’ satisfaction, Agricole Egypt has a wide members to keep CAE People's Choice Award for b l o c k b u s t e r s , c r i t i c a l l y s it seeks excellence c o n f i d e n c e a n d variety of card types starting cards on top of their wallets Favourite Streaming Series a c c l a i m e d A r a b i c a n d c u s t o m e r approbation.Thus, Crédit from classic to the niche in every occasion like and Writers Guild of America productions, award-winning s a t i s f a c t i o n , a Agricole Egypt provides “Visa Infinite” that offers the Christmas, Valentine’s Day Awards for New Series, TV series and popular kids survey, which is periodically c o m p a n i e s a n d w o r l d w i d e c o n c i e r g e a n d M o t h e r ’ s Comedy Series and Episodic c o n t e n t , c o n t r a c t a n d c o n d u c t e d b y C r é d i t organizations with the service, passing by the D a y. M o r e o v e r, C r é d i t Comedy including several commitment-free, in just a Agricole Egypt, has shown optimal web-based payroll special affinity cards: AUC A g r i c o l e E g y p t h a s Emmy nominations and wins. few clicks.Go by OSN is an increase in customer solution to enable them to and the Shooting club l a u n c h e d a s u m m e r Enjoy all 13 episodes from compatible with all internet satisfaction, especially for transfer easily salaries cards. campaign for its customers September 1, streaming providers, and is available on the Bank’s corporate payroll anytime and anywhere.

These types of credit cards until August 31st. The new exclusively on ‘Go by fixed, WiFi, 3G, and 4G s e r v i c e . M r. F r a n ç o i s - The companies and their are specifically tailored to campaign offers LE1,000 OSN’.Emad Morcos, SVP mobile broadband across 22 Edouard Drion, Chairman employees also get various meet the needs of different Cash Back for 1,000 Business Development and countries in the MENA and Managing Director of benefit packages of state- segments.Committed to its winners, who double their Digital, OSN, said: “Orange is region. The service is Crédit Agricole Egypt, of-the-art services.It is customer satisfaction, July’s purchases. The offer the New Black is currently currently available on PC’s said:Our main objective is to noteworthy that Crédit Crédit Agricole Egypt offers applies to primary and one of the most talked about and Macs, smartphones, and gain customer satisfaction.

Agricole Egypt is a leader in t h e R e w a r d P o i n t s supplementary credit cards series. We are committed to tablets and will soon be Therefore, we work hard to the cards market, boasting a Program. In addition, the for local and international presenting the very best in launched on Smart TV’s and offer the most distinguished major market share among bank launches continuous purchase transactions. entertainment to our viewers gaming consoles.

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MASDAR INSTITUTE STUDENTS GAIN EXCLUSIVE PROFESSIONAL EXPERIENCE THROUGH JICE SUMMER INTERNSHIP PROGRAM IN JAPAN

By Qadeer Ahmad Siddiqui Dubai UAE: tudents Learn about Japan’s Focus on Energy-Efficiency, Sustainable Infrastructure and Smart Communities Japan’s focus on energyefficient technologies, clean energy sources, sustainable public transportation systems, smart communities, and an advanced infrastructure that can withstand natural disasters had a strongly impact on the students from Masdar Institute of Science and Technology during its third annual summer i n t e r n s h i p i n Japan.Sponsored by the Ministry of Economy, Trade and Industry of Japan (METI) and organized by the Japan International Cooperation Center (JICE), the internship program that began on 18 May concluded on 7 July. The program offered the students exclusive professional experience, widening their k n o w l e d g e horizon.Engineering

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Systems and Management students Shamma Al Jaberi, Abeer Almaazmi, Majid Aljasmi, Bader Mohammad, Muna AlAteibi and Reem Ketait, Electrical Power Engineering students Nada Al Awadhi and Hajer Al Yammahi, and Chemical Engineering student Elham A. Abdulkarem, interned with five Japanese companies – JGC Corporation, Mitsubishi Electric, Mitsubishi Heavy Industries, Chiyoda Corporation and Toshiba Corporation.Dr. Behjat AlYousuf, Dean of Students, Masdar Institute, said: “Nine UAE nationals from Masdar Institute concluded the JICE internship program this year by an evaluation from the industries and Masdar Institute faculty who visited the student during their internship in Japan. The internship was a significant achievement for the two male and seven female students who spent six weeks of intensive training at Japanese industries and research and development labs. Students were introduced to research in areas such as ocean energy technology and evaluations of cloud computing infrastructure for the first time. These learning opportunities provide our UAE national students with insight into scientific approaches to impressing environmental challenges in addition to exposure to social and work culture in Japan, one of the world’s most technologically innovative countries. With the support of the UAE leadership, we continue to offer internship opportunities with top-level Japanese global corporations and we hope the program benefited the participants.Muna AlAteibi who interned with Toshiba, said: “My internship work was closely related to my research interest in Masdar Institute. I got an opportunity to work with Toshiba’s Industrial Automation and Control Systems Security (IACS) group. Within the group,I was performing security vulnerability testing for control systems as well as analyzing the requirements of control systems security standards.AlAteibi’s research aims to enhance the security in smart power grids systems and make the future systems more sustainable. She believes Japan is ranked as the top Asian country in 2013 global sustainability index b e c a u s e o f t h e government’s strong faith in sustainability.She added: “In manufacturing, the focus is on energy-efficient

technologies, as well as recycling with emphasis on ‘waste-to-energy’ and ‘waste-to-products’. Millions everyday rely on an efficient public transportation system that includes the bullet train, metros, subways, and busses.

Japan has set its strategic vision to shift to renewable and clean energy sources as can be witnessed by the presence of mega photovoltaic solar fields.

There is also a focus on developing a smart community. Learning about all these factors have given me a rich experience.Hajer Al Yammahi, who interned with Chiyoda Corporation, believes that through the experience she has learnt key factors that will help prove useful to her professional life. At Chiyoda,she focused mainly on renewable energy technologies such as photovoltaics (PV) and concentrated solar power, visiting industrial plants and other sites.Al Yammahi said:Moreover, I feel I am greatly influenced by the Japanese culture and the lifestyle there. This internship has successfully expanded my knowledge horizon in renewable energy, especially solar power. It was truly an amazing experience.For N a d a A l Aw a d h i , t h e Japanese dedication to work, remaining highly focused despite long working hours and the team spirit between employees regardless of the positions were some of the things that impressed her most. She also feels that because the management deals individually with the staff, the work environment remains healthy and supportive.Al Awadhi said:Japan has managed to survive numerous disasters, including wars, earthquakes, and tsunamis to remain a leading economic powerhouse globally. The Japanese people thrive on equality, excellence, and dedication.

Living in Japan for almost two months, I was able to sense all that through the way they live and the way they have developed their advanced infrastructure.

The one thing that comes to my mind is the public transportation system, which is what I will miss the most about Japan.During the internship, Bader Mohammad who interned with Mitsubishi Heavy Industries focused his research on sustainable construction. Mohammad said he admired the Japanese self-motivation and dedication.Mohammad added:The idea of sustainability in terms of conserving energy, and recycling waste is understood by every person in Japan. All the companies we interned in had the policy of switching off the lights even during lunch time to save energy. Also, a plastic bottle of water has a different bin than for the lid, because they are recycled separately. Technologically, they are one of the pioneers in creating advanced technologies that contribute to cutting edge sustainability solutions.

The annual JICE summer internship program in Japan for Masdar Institute students is intended to provide advance learning opportunities in the latest research and development in the field of clean technologies. Organized annually, the program also aims to offer the interns a closer understanding of the social and work culture in Japan, one of the world’s most technologically innovative countries.

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AZAD SPORTS Azad News UAE 1-7 September 2014, 6-12 Dhul-Qi'dah1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007 Sports Edition 60

SPORT360° LAUNCHES INAUGURAL NATIONAL SCHOOL LEAGUE FOR CRICKETERS IN THE UAE

By Qadeer Ahmad Siddiqui Dubai UAE: port360 launches the first-of-its-kind National School League (NSL) today, marking the beginning of a new chapter for cricket in the UAE.With the backing of the Emirates Cricket Board and Dubai Sports Council, NSL to begin on October 17, will enable schools to play cricket in a unified league offering a platform for boys to be selected for the national team, as well as promoting a healthy lifestyle.It’s been a year to remember so far for UAE cricket with the national team qualifying for the 2015 World Cup, before playing in the World Twenty20 in Bangladesh in March.

The UAE held its first ICC tournament with the Under19 World Cup in February before some of the world’s best players showcased their talents in front of packed stadiums for the first leg of the IPL in April.

And with cricket the second most played sport in the UAE, Sport360 wants to create a legacy to continue this growing success by developing the game at grass-root levels nationally.Sport360 CEO, Michael Chalhoub explained: We believe that sports need to be promoted and supported at every level, but passion for sports for many, if not all of us, starts at school, where having fun and competing amongst friends sets the stage for how we feel about a sport, a team and even a player. Some of us will make sports our profession and our lives but all of us will engage and participate in what we love in.

This is the spirit behind NSL, we want to inspire children and support them in their passion; to guide them and help them lead healthier and more active lives from the beginning of their school years and the future. The UAE qualified for the 2014 World Twenty20, and next year’s World Cup, and for this success to continue, we need to take the initiative to make the best players shine, starting from grassroot level. Who knows, perhaps one day we will have our own cricket superstar.

He added:Sport360 is a sports focused company.

While we have a leading position in the sports information business we also see it as our mission to help build a strong and vibrant sports community in the UAE. And NSL is one way to achieve that, a concept we plan to extend to other sports in the future.Running from October 17 until the final on February 14, 2015, a total of 124 matches will be

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played on Fridays and Saturdays at the ICC Academy, the 7he Sevens (Dubai), Sharjah International Stadium and the Abu Dhabi Cricket Stadium Nursery Ground – facilities which have already staged cricket previously.

There will be two agegroups – under-13s (15 overs format) and under15s (T20) with the schools placed in a group according to their geographical location – Abu Dhabi and Al Ain, Old Dubai, New Dubai and Sharjah and Northern Emirates.Each team will be guaranteed five matches in the round-robin format.

While the winner reaches the quarter-finals, the runner-up and third-placed team in each group will meet in a play-off to determine who claims the final qualifying berth.

T o a d d e x t r a competitiveness, the structure is based on the successful IPL format with each school having its own franchise brand as well as branded kit equipment being supplied. Schools will also have the opportunity to practise at ICC Academy which will host the finals.Players and fans can stay up-to-date with the matches with live scoring as well as c o m p r e h e n s i v e tournament website with picture galleries, statistics, interviews and fixtures.

And that is on top of the newspaper coverage which will have match reports, group standings and player profiles on the tournament so far.

East Springer, former under-19 South African cricketer, and now school sports coordinator at Sport360, said: “We want to give the children the opportunity to showcase their talent on the big stage and the NSL will only help strengthen cricket in the UAE.And Will Kitchen, ICC Academy manager praised NSL as a new step. He said:It’s a really positive step forward for cricket in the UAE particularly with the senior team competing at next year’s World Cup; it gives us a fantastic platform at international level for making a case of having strong development programmes, and this will enable us to do that really successful.

Thanks to Sport360, a lot of children will get to play good cricket and hopefully enjoy playing the sport.Registration to compete in NSL is now open with schools only able t o a p p l y. I n t e r e s t e d students or parents should contact their school or email the school’s details to nsl@sport360.com or call 0522443906.

GOLD’S GYM UAE OPENS FIRST CLUB IN RAS AL KHAIMAH WITH SPECIAL INTRODUCTORY MEMBERSHIPS

By Qadeer Ahmad Siddiqui Dubai UAE: old’s Gym, the largest international gym chain in the world and a member of Al Ahli Holding Group in the UAE, has thrown open the doors of its first fitness facility in Ras Al Khaimah at an inauguration ceremony on August 30 at Mina Al Arab. The launch was attended by His Excellency Sheikh Ahmed bin Saqr Al Q a s s e m i , R A K Properties’Managing Director and CEO Mohamed Sultan Al Qadi, and RAK Property’s Deputy CEO Paul Ashton. Al Ahli Holding Group’s Executive Director, Salem Khammas and Gold’s Gym’s Chief of Operations, Nitesh Seebran, were also present at the occasion. The new facility spans a substantial 7,500 sq ft area in Ras Al Khaimah’s Mina Al Arab waterfront community, and is the 14th club in the chain’s health and fitness push across the UAE. The inauguration was a highenergy affair as merited by Gold’s Gym fitness ethos,

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and was accompanied by a dance routine by the Gym’s GX team. Entertaining group exercises were part of the schedule of events. An Awards Ceremony recognised the winner of the ‘Extreme Marine Fitness Challenge’, while 1st m e m b e r Aw a r d s w e r e handed out by Club General Manager Kas Syed and Chief of Operations, Nitesh Seebran. The launch is accompanied by special founder membership for registrations to the club as Gold's Gym looks to cater to fitness enthusiasts, while staying approachable and family-friendly. Early bird members will be offered a complimentary “Strong Start” Fitness Journey that includes three gym

sessions, a personal training consultation and a full In Body Analysis.We are delighted with our new facility in Ras Al Khaimah.

Gold’s Gym’s passion for fitness has reached yet another Emirate in the UAE, making it the third where we have a presence. We offer a superior experience, a cut above the rest in terms of passion, facilities and tradition and we’re proud to be able to bring that to fitness devotees,athletes, women and entire families in Ras Al Khaimah,” said Nitesh Seebran, Chief of Operations, Gold’s Gym UAE. The new facilities offer breathtaking lagoon views to complement a fully stocked Technogym. Like Gold's Gym’s other facilities,

DAVID RICHARDSON PLEASED WITH ICC CRICKET WORLD CUP 2015 PREPARATIONS

FOUR TEAMS CHASE THE CRYSTAL AT SHARJAH GOLF AND SHOOTING CLUB

By Qadeer Ahmad Siddiqui Dubai UAE: n Saturday August 1st, 16 teams were waiting to see who could qualify for the Summer Golf Society League Semi Final sponsored by Crystal Gallery.

Round 5 of the SGSL did not disappoint with lots of exciting matches to decide the final 4 spots, however each deciding had early finishes with the winning teams gaining the vital bonus points on offer.

The unbeaten South African Golf Society, with a one man team on the day, finally met their match with the Emirates Pilots Club due of Roy Holmes and Trent Kenagy winning the match to gain a Semi Final place, but for both teams.

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There were two spaces left and Al Naboodah Golf Society was the first to secure it, with a group deciding match versus Ta i w a n G o l f S o c i e t y, winning 5 and 4.

The last Group to join the draw was the Emirates Golf Society beating The Kegs Dubai 5 and 4.

The draw for the Semi’s to be held on Saturday September 13th took place straight after play with a rematch taking place between SAGS and Emirates Pilots.

The other side of the draw will see Al Naboodah Golf Society and Emirates Golf Society completing for a place in the Final on Saturday 27th September.

COSTELOW FINISHES STRONG TO TAKE TOP SPOT

By Qadeer Ahmad Siddiqui Dubai UAE: harjah Golf and Shooting Club Member, Andrew Costelow, had to par six of the 9 holes to shake off two other players to win this week’s Coral Beach Resort Midweek Stableford.

Starting Par, Bogey, Bogey most players would have thrown in the towel and waited for the next Midweek Event but Andrew had different ideas. Carding 15 points over the last six holes and no score on the 7th in that run, Costelow still managed to win on count back. Andrew for his score of 20 points for 9 Holes picks up the Trophy for the Overall Winner & Division 2 Winning Vouchers for Coral Beach Resort and Pro Shop.Martin Geskes and Adi Husaini both signed for 20 points also and had to go on count back to separate

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the two for prizes. Martin Geskes shaded the count back by one single point and picked up the Division 1 Winning Vouchers for Coral Beach Resort and Pro Shop. Moh’d Firdaus Idris, on 18 Points also on count back, joined Adi to collect a Pro Shop Voucher for being the Division Runner Up’s.

the new club will offer an entertaining mix of fitness and wellbeing classes including Gold’s Group Exercise (GGX), Body Jam, Body Combat, Body Pump and more. Group personal training is also on offer, along with social ways of keeping fit through Latin dance and Belly dance classes. Exclusive ladies only classes and monthly family functions round off a packed portfolio of fitness and wellbeing activities. All our clubs are united by a passion for fitness and selfdevelopment. Our expansion plans are driven by the desire to create awareness of the importance of health and wellbeing and to let communities know that they can walk into a nearby Gold’s Gym to start a fit and active lifestyle in a modern, friendly and welcoming facility. Our eventual goal is to reach communities all across the UAE with Gold’s Gyms operating in all seven emirates,”said Ali Al Samahi, Head of Ventures Division, Al Ahli Holding Group.

By Qadeer Ahmad Siddiqui Dubai UAE: CC Chief Executive: “No stone is being left unturned to ensure the teams, officials, sponsors and media are warmly received and enjoy a great experience during the ICC’s flagship ODI event” “For fans in Australia and New Zealand, this is one in a generation opportunity for them to see galaxy of modern day stars battle out for the ultimate prize in cricket” ICC Head of Events, Chris Tetley: “The focus is now to finalise operational plans with the LOC and each venue, and ensure these plans are executed and implemented to the highest of standards” ICC Chief Executive David Richardson has expressed his satisfaction with preparations for next year’s ICC Cricket World Cup 2015 after receiving detailed updates in Wellington and Melbourne this week.The briefings and presentations took place in the two host cities from 25 to 27 August, and followed venue inspections in which the ICC and the Local Organising Committee (LOC) assessed the 14 tournament stadia and discussed a wide variety of logistical and operational matters with the local authorities.In the three-day meetings, Mr Richardson received updates on various aspects of event management, including match and nonmatch day venue operations, safety and security, ticketing and marketing, hospitality, status of construction work at various grounds, preparations being made by the host cities, media and broadcast operations, event legacy programmes, and PR and community engagement.

Mr Richardson also attended the ICC Cricket World Cup 2015 Board meeting in Wellington, which was also attended by ICC Cricket World Cup 2015 Chief Executive, John Harnden, ICC Cricket World Cup 2015 Head of New Zealand, Therese Walsh, Cricket Australia Chairman, Wally Edwards, New Zealand Cricket Board member, Greg Barclay, and Cricket Australia Chief Executive, James Sutherland.

At the conclusion of the meetings, Mr Richardson said: “The updates I have received from these meetings give us great confidence that we are on track to deliver a really memorable event.There is

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tremendous enthusiasm and anticipation amongst the LOC staff and no stone is being left unturned to ensure the teams, officials, sponsors and media are warmly received and enjoy a great experience during the ICC’s flagship ODI event.For fans in Australia and New Zealand, this is once in a generation opportunity for them to see a galaxy of modern day stars battle out for the ultimate prize in cricket.The two countries possess outstanding playing facilities. Whilst there is some work still to be done at a few venues to enhance the existing infrastructure and facilities, all these projects have the support and backing of the local states and councils and we are confident that the work will be completed before the start of their domestic international cricket seasons.Mr Richardson had special words for the city of Christchurch, which is recovering from the devastating earthquakes of 2010 and 2011, and will be hosting three matches, including the tournament opener.Christchurch is at the heart of sport activities in New Zealand. It has gone through some difficult times following the earthquakes but the city’s resilience and the developments at Hagley Oval are fantastic to see.We look forward to the return of international cricket to Christchurch for the opening match on 14 February.Mr Richardson said the event had now entered the delivery phase and there was no room for complacency.With 169 days remaining before the first ball is bowled and the final rounds of meetings and inspections having taken place, the focus is now on delivery.

We understand how important World Cups are to the players and the fans and both the ICC and the LOC remain committed to ensuring the event lives up to its very high standards and expectations.Chris Tetley, ICC Head of Events, who led the inspection tour, said: Australia and New Zealand possess a first class set of venues, which will be excellent hosts for the ICC Cricket World Cup 2015 matches.Facilities are being improved with upgrades at a number of venues and these are on track. The focus is now to finalise operational plans with the LOC and each venue, and ensure these plans are executed and implemented to the highest of standards.

OMEGA EXTENDS ITS PARTNERSHIP WITH FINA

By Qadeer Ahmad Siddiqui Dubai UAE: MEGA has renewed its partnership with FINA, the federation that governs Aquatic Sports around the world. The agreement between OMEGA and FINA has been extended through 2021 and includes some of the world's most important swimming and diving events. OMEGA has been associated with FINA since 1973, when it served as official timekeeper at the international federation’s first ever FINA World Championships in Belgrade.The timing of the announcement coincides with the inaugural event in the FINA Swimming World Cup competition of the 2014 season. OMEGA's brand ambassador Chad Le Clos will be attempting to defend his title in the series, which begins in Doha and continues at six other venues through early November. OMEGA is widely regarded as one of the world's leading sports timekeepers and its longterm association with FINA means that it will serve talented aquatic athletes at all of FINA's key events including the FINA World Championships, which feature long-course swimming, synchronized swimming, water polo, open water swimming, diving and high-diving.The brand is also responsible for delivering the timekeeping at the FINA World Swimming Championships (25m), the FINA Swimming World Cup and the FINA Diving World Series as well as the FINA High Diving World Cup, which was inaugurated this year.

OMEGA also delivers timekeeping and scoring services at the FINA World Junior Swimming Championships every two years.FINA President, Dr Julio C. Maglione said, "We are very pleased to continue this fruitful partnership with Omega.

Over so many years and so many competitions together, FINA and Omega have always worked hand in hand to provide the best possible conditions to our athletes, coaches and officials. We are sure that this co-operation will remain in the future for the benefit o f A q u a t i c s worldwide.OMEGA President Stephen Urquhart shared his enthusiasm saying, "We have enjoyed a long and productive relationship with FINA and are delighted that we will continue to work with

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the Federation well into the future. World-class competitive swimming and diving are among the most thrilling sports and we look forward to timing and m e a s u r i n g t h e performances delivered at every FINA event.FINA's General Management System presented in cooperation with OMEGA.The partnership between OMEGA and FINA also includes collaboration on the Federation's new General Management System (GMS).The innovative online system has been designed to streamline event management processes as well as FINA administrative procedures for all of the Federation's main events.

At its core is a speciallydesigned database enabling the transfer of knowledge and information, facilitating coordination between FINA and its O r g a n i s i n g Committees.The new GMS allows FINA to provide a tool for FINA Member Federations, who can enter information about their athletes and team officials at any time. Event organisers will also be able to manage key event operational data.The FINA GMS will first be used for the FINA World Swimming Championships (25m) and the FINA World Aquatics Convention Doha (QAT) in December 2014. The s y s t e m w i l l b e systematically introduced into more FINA events in 2015 including the FINA World Championships and FINA World Masters Championships Kazan (RUS) 2015.OMEGA and S w i m m i n g : O M E G A’ s chronographs were first used to time sporting events more than a century ago.

The company’s association with competitive swimming dates back to 1932 when it was first entrusted with the official timekeeping for all disciplines at the Olympic Games. In the years since, OMEGA has been responsible for the timekeeping at many of the world's most prestigious swimming events. The brand's impressive roster of sporting ambassadors includes swimming legends Michael Phelps, Alexander Popov, Nathalie Coughlin and one of the sport's rising superstars, Chad Le Clos.

ICC HOLDS ICC CRICKET WORLD CUP 2015 COMMERCIAL PARTNER FORUM AT THE MCG The International Cricket Council (ICC) held the ICC Cricket World Cup 2015 Commercial Partner Forum at the Melbourne Cricket Ground (MCG) in Melbourne on Thursday

By Qadeer Ahmad Siddiqui Dubai UAE: The Forum brought together ICC’s major commercial partners –STAR Sports, Super Sport, BSkyB, ESPN, Fox Sports Australia, Sky TV New Zealand, Channel Nine, Reliance, LG, Pepsi, Emirates, Reebok, Castrol, MoneyGram, Hyundai, CUB, DM,Treasury Wines, local governments from the 14 cities as well as its main suppliers and service providers.During the day-long session, the ICC shared its detailed plans for the ICC’s pinnacle ODI format event with its commercial partners and included presentations on event operations and promotion,

By Qadeer Ahmad Siddiqui should register their MAJOR TIME FOR GOLF SOCIETIES AT broadcast production plans,digital and social media Dubai UAE: i n t e r e s t w i t h strategy, sponsor and host city activations, signage, travel SHARJAH GOLF & SHOOTING CLUB resent will be a philiposet@dxbsport.com. packages and merchandise. The tournament will be staged senior official from W H O / W H A T: M e d i a in Australia and New Zealand from 14 Februaryto 29 Dubai Sports City, conference concerning By Qadeer Ahmad Siddiqui Team Sport 360, John March.As many as 120 representatives of the ICC’s Emirates Cricket Board m a j o r c r i c k e t Dubai UAE: Gould & Rory Thomson, is partners from all over the world as well as Host City CEO David East, UAE announcements with a a t u r d a y 2 7 t h o f hunting down a treble, could delegates and members of the Local Organising Committee National Coach Aqib Javed, senior official from Dubai September is like the your team be the ones to (LOC)attended theForum.ICC General Manager ICC Academy Head of Sports City, Emirates World Cup of Golf at stop them. With 28 Teams Commercial, Campbell Jamieson, reflecting on the Forum, Development Mudassar Cricket Board CEO David Sharjah Golf and Shooting eligible to play spaces will fill said:This was the largest attended commercial partner Nazar, Dubai Sports City East, UAE National Coach Club with the who’s who of up fast. The day includes 18 forum ever staged and provided an opportunity to engage General Manager Sports Aqib Javed, Dubai Sports Golf Societies teeing it up. holes of golf, cart, range and to share and discuss preparations and planning for the Business Maqbul Dudhia City General Manager – Matching team shirts, b a l l s , s c o r e b o a r d , ICC Cricket World Cup 2015.ICC’s relationship with its and ICC Academy Manager Sports Business Maqbul celebrations and friendly p r e s e n t a t i o n d i n n e r , commercial partners has grown from strength to strength Will Kitchen.A media Dudhia, ICC Academy rivalry is what the 6th Golf Perpetual SGSC Cup and with the delivery of each event. Instead of looking at the ICC conference will be held at Head of Development Society Cup is all about. Trophies to bring home to Cricket World Cup 2015 as the last event of the current the ICC Academy starting Mudassar Nazar and ICC With golf societies from all display to your friends. cycle, we are approaching it as what we hope will be the at 11.00am with two Academy Manager Will over the United Arab For a truly great experience: continuation of our partnership into the next commercial announcements, one for Kitchen.

Emirates signing up, the Please call 056-7017960 or rights cycle.ICC Chief Executive David Richardson also immediate release and one WHEN: 11.00AM, Tuesday day once again looks set to e m a i l attended the Forum and later said: The ICC Cricket World embargoed to 8.00am on 2 September. become an unforgettable golfsales@golfandshotting Cup is returning to Australia and New Zealand for the first W e d n e s d a y 3 WHERE: ICC Academy at d a y f o r t h e shj.com to sign up your time in 23 years and already the excitement and expectation September.Media Dubai Sports City. competitors.Champions team. is building towards what we are confident will be a most c o n s i dering attending from the last two years memorable event. azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. (pg9)

MEDIA ADVISORY – MAJOR CRICKET ANNOUNCEMENTS AT THE ICC ACADEMY AT DUBAI SPORTS CITY ON TUESDAY 2 SEPTEMBER Media are invited to the ICC Academy at Dubai Sports City (DSC) on Tuesday 2 September for major cricket announcements.

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AZAD SPORTS Azad News UAE 1-7 September 2014, 6-12 Dhul-Qi'dah 1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007 Sports Edition 60

BRAVO, ROACH AND RAMPAUL ON THE MOVE IN ODI RANKINGS

By Qadeer Ahmad Siddiqui Dubai UAE: he West Indies’ 3-0 series win against Bangladesh has seen its players march up the Reliance ICC ODI Player Rankings. A recordbreaking third-wicket partnership between Denesh Ramdin and Darren Bravo saw the West Indies beat Bangladesh by 91 runs in St. Kitts on Monday to win the third and final ODI of the series.Bravo and Ramdin put up 258 runs for the third wicket, which is not only the highest third-wicket partnership in ODIs but also the highest partnership for the West Indies for any wicket.The batsmen made individual contributions of 124 and 169 to West Indies’ total of 338, and have been rewarded with promotions in the Reliance ICC Player Rankings for ODI Batsmen.

Bravo has jumped 15 places to land on 34th, while the player of the match and the series, Ramdin, has catapulted 24 places to a career-best 75th position.For Bangladesh, Tamim Iqbal has reason to cheer as he moved up five places to 31st. Tamim, who scored a total of 118 runs in the three matches, is the fourth highest run-scorer of the series and the highest runs c o r e r f o r Bangladesh.Sunil Narine remains the highest ranked bowler from either side in the ICC Players Rankings for ODI Bowlers. He is firm on second position, 21 ratings points behind number one ranked Saeed A j m a l o f Pakistan.However, Ravi

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Rampaul has vaulted 13 places to 17th position following his performance of four for 29 in the third ODI. He is also the second highest wicket-taker of the series, having claimed seven victims for 98 runs in the three matches, three wickets behind Bangladesh’s Al-Amin Hossain who took 10 for 170.On the back of his performance, Al-Amin has broken into the top 100 for the first time in his career, vaulting 24 places to 96th place.For his one for 48 in the match and four for 115 in the series, Kemar Roach has also benefitted on the rankings table. He has moved up four places to o c c u p y 1 6 t h spot.Meanwhile, in the Reliance ICC ODI Team Rankings, the series win has seen the West Indies, ranked eighth, gain two ratings points to 96 to close in on New Zealand, which sits in seventh position with 9 8 r a t i n g s points.Bangladesh, on the other hand, has conceded two ratings points to drop to 69, while retaining ninth spot. It now leads Zimbabwe, in tenth position, by 14 ratings points. A loss to Australia on Monday in the opening match of the triangular series also involving South Africa has seen Zimbabwe drop one ratings point to 55.There has not yet been any change at the top of the table, even as the top six teams are currently playing ODI cricket. But with the m a r g i n o f d i ff e r e n c e between the teams being so small, some movement can be expected in the coming days.

ICC WOMEN’S CHAMPIONSHIP SEES EDWARDS, MIR AND GUNN CLIMB ONE DAY RANKINGS Veteran England captain Edwards moves up to 2nd place in batting list

By Qadeer Ahmad Siddiqui Dubai UAE: akistan’s Sana Mir climbs four places in bowling rankings, while Gunn shoots higher in all-round stakes England captain Charlotte Edwards has jumped five places to second position in the Reliance ICC Women’s Rankings for ODI Batters after leading her side to a 20 series victory over India in the opening round of the I C C W o m e n ’ s Championship.Edwards recorded scores of 53 and 108 not out, her ninth OneDay International (ODI) century, in the first two ODIs to propel her side to a 2-0 victory after the third match at Lord’s was declared a no result on Monday due to rain.India skipper Mithali Raj has retained her place at the top of the batting rankings with scores of 34 and 30, respectively, to be the second-highest run-scorer for her side in the series, while her teammate Smriti Mandhana was the biggest mover on the table, jumping 23 places to a career-high 40th, following her knocks of 32 and 74.In the Reliance ICC Women’s Rankings for ODI Bowlers, England’s Jenny Gunn has moved up to two places to second, her highest ranking to date, after claiming five victims in two matches at an economy rate of 2.95. Gunn has also moved up one place to fourth on the allrounder list.Other players moving in the right direction include India’s Rajeshwari Gayakwad, the second highest wicket-taker of the

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series who has risen 37 spots to reach a career-best ranking of 48th after claiming four wickets for 42 runs.In the second series played, Australia defeated visitor Pakistan 3-0 in Brisbane, with batter Jessica Cameron finishing the series with an impressive average of 84.00 to secure her seventh place position in the batting table.Pakistan’s Bismah Maroof has jumped two places to 13th after scores of 53, 26 and 36. For Australia, Nicole Bolton (up 37 spots to 53) and Jess Jonassen (up 16 to 66th) were the biggest movers in the batting table.In the bowling table, Pakistan captain Sana Mir moved up four places to sixth after consistent economical displays of 328, 2-27 and 0-31 with the ball to be the second highest wicket-taker of the series, with Qanita Jalil jumping 10 spots to 16th place.

Australian medium-paced bowler Sarah Coyte has moved up four places to 19th in the bowling rankings after producing spells of 227, 1-20 and 2-41.West Indies’ Stafanie Taylor is unchanged as the world’s leading bowler and allrounder as it currently stands and the 23-year-old Jamaican is set to feature in the West Indies-New Zealand series which will take place in St. Kitts on September 12, 14 and 17.The Sri Lanka-South Africa fixtures will be announced in due course.

PLENTY OF ANTICIPATION FOR THE TENTH ANNIVERSARY EDITION OF THE HANKOOK 24H DUBAI (JANUARY 8-10, 2015)

By Qadeer Ahmad Siddiqui Dubai UAE: he Hankook 24H DUBAI will have its tenth running at Dubai Autodrome from January 8 till 10, 2015. The tenth anniversary edition of the first major international endurance race of the new calendar year is eagerly awaited by fans, teams and drivers. “What started as a relatively small initiative at club racing level with 60 cars back in 2006 has now become firmly established as one of the classic

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endurance races for GTs, touring cars and 24H Specials. An international grid with up to 90 entrants, a great variety of cars and drivers and teams from all over the world has become the norm,” says Gerrie Willems on behalf of CREVENTIC. The Dutch agency is the promoter and organiser of the Hankook 24H DUBAI in co-operation with DNRT (Dutch National R a c i n g Te a m ) a n d management and staff of Dubai Autodrome.In line with the increasing popularity of the Hankook

24H DUBAI, the number of participants has ranged between 80 and 90 cars in the past few years and another capacity grid is expected for next year’s tenth anniversary event.

There are only a few slots on the grid left and teams who still want to be part of this occasion can benefit from a special early entry fee until September 15th, 2014. As usual, CREVENTIC’s logistical experts, in close cooperation with Eimskip as the official logistics partner, will take care of the shipping of race cars and material from major ports all over the world to Dubai, delivery in the paddock at Dubai Autodrome and return transport after the event. Standard transport is included in the entry fee. If required, tailor-made travel packages for team members and guests can be arranged as well.

One of the characteristic elements of the Hankook 24H DUBAI is the great and convivial atmosphere in the paddock. “That is one of the many nice things in endurance racing,Gerrie Willems tells. “On the track,

teams are competing against each other, but off the track, they share the passion for motor racing and often help each other out when problems occur.

We have often seen that teams provided spare parts to other teams when

restaurants, desert adventures, leisure facilities: it is all there for e v e r y o n e t o e n j o y, combined with the nice weather and the friendly and safe atmosphere. That is making the Hankook 24H DUBAI an ideal opportunity for drivers and team members to bring their family, too, to enjoy a few days of holiday in the sun when the weather is cold and wet in many parts of the world.

The 2015 Hankook 24H DUBAI is the season opener of the six-round 2015 24H SERIES powered by Hankook.

Once again, the expert commentary team from Radio Show Limited, the people behind Radio Le Mans, will be on site for live

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January 2015.Six teams will compete in the event, with the top teams earning promotion to both the Pepsi ICC WCL Championship and the four-day, first-class ICC Intercontinental Cup, both of which will commence in

By Qadeer Ahmad Siddiqui Dubai UAE: efending champion Victory Heights FC has near-impossible task to qualify for the finals series; Emrill maintains 100 per cent record; HP Dragons scores for the first time but remains winless.Sixth edition of the Corporate Football League at the Dubai Sports City Football Academy, slimmed down for summer; eight sides going head-to-head for the title; taking place in airconditioned comfort of the Indoor Dome.Dubai Sports City Football Academy Director of Football Michel Salgado:It is exciting to see that a new champion looks set to be crowned in the next two weeks because it shows the tournament is producing competitive football among a number of sides, not just the same ones in every edition.Dubai Sports City General Manager Sport Business Maqbul Dudhia:There are two weeks left in the current edition of the Corporate Football League but already we can say it has been a thoroughly worthwhile exercise to stage it during the summer as it is once again proving to be a fantastic event and one that is once more proving to be very popular with the players.

Details of how to hire the facilities can be obtained by calling +971 4 448 1555, e m a i l i n g football@dxbsport.com or visiting the website – www.footballacademydubai .com www.facebook.com/DSCFo otballAcademy www.twitter.com/DSCFootb all http://www.dubaisportscity.a e/ The Corporate football League at Dubai Sports City looks set for a new titleholder.That is because the one side in the current edition to have secured that title, defending champion Victory Heights FC, has a near-impossible task to qualify for the all-important top four places in the league ladder ahead of finals day on 8 September.The side drawn from the villa community that sits alongside The Els Club championship golf course within Dubai Sports City is three points outside that allimportant top four with just one match to go in the league stages of the event taking place in the airconditioned comfort of the Indoor Dome at Dubai Sports City.

But more importantly, there are two other sides above it Cobra Kai and Lukoil in that

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race for fourth spot, as well as the Abderrazek team, which is currently sitting in that slot.Victory Heights FC has won the title three times in the previous five editions and is the only side of the eight taking part in this slimmed-down summer event that has experienced the buzz of claiming the crown.But although it is renowned for making late surges into the play-off places, it will take nothing

Football.And commenting on the latest action and also explaining the rationale behind the slimmed down sixth edition of the Corporate Football League, Michel Salgado said: “It is exciting to see that a new champion looks set to be crowned in the next two weeks because it shows the tournament is producing competitive football among a number of sides, not just the same ones in every edition.

short of a miracle for it to happen this time.The last realistic chance of a Victory Heights FC challenge for the top four evaporated with a 50 loss to Cobra Kai. And although that followed on from a 5-2 win against the HP Dragons, those two goals conceded were the first scored by the Dragons in six matches.Emrill is already confirmed at the top of the regular season ladder with one round of matches to go, having registered wins in each of its six matches so far. A 2-0 victory against Lukoil and a 3-1 success versus Old Lady will see it go into the play-offs in confident mood.Below it and currently sitting in the three other playoff places are a trio of sides new to the tournament – Old Lady (10 points from six matches), Allsopp and Allsopp Real Estate (10) and t h e A b d e r r a z e k Te a m (nine).Those three are clear of Cobra Kai and Lukoil (seven points each) with Victory Heights a point further back, while the HP Dragons bring up the rear, still to register a point this term.The sides are going up against each other for a total of four weeks before finals day on 8 September.The top four sides in the league will face each other in semifinals ahead of a Grand Final while the bottom four on the ladder will meet in plate semi-finals leading to a Plate Final.The tournament is seven-a-side and takes place within sight of the office of former Real Madrid and Spain legend Michel Salgado, now the Dubai Sports City Football Academy Director of

Emrill has been outstanding so far but it will know that success now will count for nothing if it cannot continue this dominant form in the play-offs.

This tournament is much smaller than our usual Corporate Football League and that is because it is summer and it is a time when many people are away from Dubai.But despite that, we have been determined to provide football for those that want it and the ongoing action is the result.

We have the perfect facility to allow the tournament to happen, with our Indoor D o m e w i t h i t s F I FA approved full-sized artificial pitch, and the fact it is airconditioned means we can offer football 365 days per y e a r, w h a t e v e r t h e weather.Football at Dubai Sports City is continuing to go from strength to strength as this summer, in addition to this new edition of the Corporate Football League, we have been running summer camps for children and staged our own mini World Cup.And that follows on from us hosting two English Premier League squads, Swansea City and West Ham United, as well as Russian Premier League side Anzhi Makhachkala, for training, and also staging The Victorious, a football reality show shown on Dubai TV with Argentina legend Diego Maradona as one of the judges.Dubai Sports City General Manager – Sport Business Mr Maqbul Dudhia said: “There are two weeks left in the current edition of the Corporate Football League but already we can

The India team has been fined for maintaining a slow overrate during the fifth and final Test against England at The Oval.

By Qadeer Ahmad Siddiqui Dubai UAE:

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needed and one year we even had a team that sold its spare car to another team to enable them to race after a crash in practice.

You can find many stories like these in Dubai.Of course, the booming city of Dubai has much more to offer than just Dubai Autodrome. Historic Middle East culture, great shopping opportunities, top-class hotels and

commentary while Motors TV will again be on board for television coverage.

There is great anticipation for the tenth running of the Hankook 24H DUBAI, which will be a very special event. More information about the Hankook 24H DUBAI and the other rounds of the 24H SERIES powered by Hankook can b e f o u n d a t : www.24hseries.com.

2015.Namibia will be joined by Canada, Kenya, and Netherlands, as well as the top two teams from WCL Div. 3, which will be played in Uganda from 26 O c t o b e r t o 2 November.This is the second ICC WCL

divisional event to be played in Namibia, after it hosted the same Division in 2007.

The full schedule, squads and match officials for the tournament will be released in due course.

anjan Madugalle of the Emirates Elite Panel of ICC Match Referees imposed the fines after Mahendra Singh Dhoni's side was ruled to be three overs short of its target at the end of the match when time allowances were taken into consideration.In accordance with ICC Code of Conduct for Players and Player Support Personnel regulations governing minor over-rate offences, players are fined 10 per cent of their match fees for every over their side fails to bowl in the allotted time, with the captain fined double that amount.As such, Dhoni was fined 60-per-cent of his match fee while his players received 30-per-cent fines.

If Dhoni is found guilty of one more minor over-rate offence in Tests over the next 12 months, he will receive a one-match suspension as per the provisions of the ICC Code of Conduct for Players and Player Support Personnel.The offence is contrary to Article 2.5.1 of the code which relates to minor over-rate offences. The penalty was accepted by India without contest so there was no need for a hearing.

INDIA'S HARMANPREET KAUR REPRIMANDED FOR LEVEL 1 OFFENCE

By Qadeer Ahmad Siddiqui Dubai UAE:

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ndia Women's Harmanpreet Kaur has been reprimanded after pleading guilty to a Level 1 breach of the ICC Code of Conduct during the first day's play in the first Test against England Women in Wormsley on Tuesday. Kaur was found to have breached Article 2.1.3 of the ICC Code of Conduct for Players and Player Support Personnel, which relates to “Showing dissent at an umpire's decision during an International Match.” The charge was brought by on-field umpires Billy Taylor and David Millns.The batter admitted the offence and accepted the sanction proposed by ICC Match Referee David Jukes. As such, there was no need for a formal hearing.All Level 1 breaches carry a minimum penalty of an official reprimand and a maximum penalty of 50 per cent of a player's

say it has been a thoroughly worthwhile exercise to stage it during the summer as it is once again proving to be a fantastic event and one that is once more proving to be very popular with the players.There is still everything to play for and we are delighted that our stateof-the-art, air-conditioned indoor facility is being enjoyed by social footballers and world-class players too, as well as juniors coached within our Socatots and Spanish Soccer Schools programmes.And once the weather starts to cool down again we have got a large number of grass and artificial outdoor pitches, all of them floodlit, that we can use, with the new terms for Spanish Soccer Schools and Socatots starting in September.The football facility at Dubai Sports City is one we are extremely proud of and we look forward to it continuing to grow and grow in popularity over the coming months.Mr Dudhia added: “We offer the chance for people to play sport in a top-class environment which, just a few minutes’ drive away from Sheikh Zayed Road, is easily accessible.That accessibility has increased still further with the launch in March by the Roads and Transport Authority of the first bus service into Dubai Sports City, the F29, starting at the Mall of the Emirates.

And as that connects with Dubai Metro, it means it could not be easier for people from all over Dubai to come and use these worldclass facilities.

These are exciting times for all of us at Dubai Sports City with the imminent opening of swimming and fitness facilities alongside our already-existent football and cricket academies.We have just staged our biggest ever season of cricket at the ICC Academy and the Dubai International Stadium, including five sell-out matchdays in the Pepsi Indian Premier League, and The Victorious football reality television show at the Indoor Dome, broadcast on Dubai TV, has been a big hit.And with golf action at The Els Club and the Butch Harmon School of Golf, as well as high-quality facilities at the Dubai Sports City Rugby Park, we have something for everyone and there has never been a better time for people to come and see for themselves what we have to offer.We offer the chance for people to get fit or stay fit in comfortable surroundings and really enjoy the very best of what Dubai has to offer from a sporting and lifestyle perspective.

LEE CRUISES TO VICTORY

INDIA FINED FOR MAINTAINING A SLOW OVERRATE AT THE OVAL

NAMIBIA NAMED AS HOST OF PEPSI ICC WCL DIVISION 2 Tournament to be played between 17 and 24 January 2015

By Qadeer Ahmad Siddiqui Dubai UAE: he International Cricket Council (ICC) today announced that Namibia will host Pepsi ICC World Cricket League (WCL) Division 2 from 17 to 24

CORPORATE FOOTBALL LEAGUE AT DUBAI SPORTS CITY LOOKS SET FOR A NEW WINNER

By Qadeer Ahmad Siddiqui Dubai UAE: ew Sharjah G o l f & Shooting Club member Joung Du Lee followed in the footsteps of his good friend Mr. Park by claiming an individual victory within his first month of membership. Mr. Lee fired home a score of 4up against the course during the Coral Beach Resorts Midweek 9 Hole Bogey format to win by 1. Lee's scorecard was very consistent with no drop shots whatsoever and pars at the 2nd, 3rd, 6th & 9th holes.One behind on 3 up was the big hitting Indian golfer Chandan Vaidya who after kicking off his round with a triple bogey 7 came back extremely strong to claim wins at a further 5 holes. Vaidya who made 6 straight pars from the 4th hole to finish won the prize for the Division 1 lower

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handicap golfers.The division two runnersup spot went to Daud Osman who finished with a score of 2up against the course,

Osman who was playing alongside SGSC's Director of Golf Martin Duff was obviously keen to i m p r e s s a n d performed extremely well showing how potentially he could knock a few shots off his handicap. Whilst Korean Tony Bang bettered Vinod Arya's countback to claim the runners-up spot for Division 1.

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BUILD-A-BEAR WORKSHOP SPREADS SMILES TO CHILDREN AT THE OCCASION OF EID-AL-FITR IN UNITED ARAB EMIRATES

Azad News UAE 1-7 September 2014, 6-12 Dhul-Qi'dah 1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007

LUNCH BUFFET DESTINATION AT EMIRATES GRAND HOTEL

By Qadeer Ahmad Siddiqui Dubai UAE: his summer, be spoilt for choices of indulgent meals and shisha rounds exclusively designed

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for discerning guests Emirates Grand Hotel proudly presents “Lunch Buffet Destination” where guests can indulge with

friends and family on a memorable dining experiences.Discover Emirates Grand Hotel’s best value of lunch buffet promotion in a bright ambience of Emirates Lobby Lounge’s signature restaurant. Enjoy choices of delicious international buffet from Sunday to Thursday at AED 85. Don’t miss out

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AUDI IS GERMANY’S MOST SUSTAINABLE COMPANY

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CRÉDIT AGRICOLE EGYPT SURVEY REVEALS GROWING PAYROLL CUSTOMER SATISFACTION AND SUMMER CREDIT CARD PROMOTION

By Qadeer Ahmad Siddiqui Dubai UAE: s it seeks excellence and customer satisfaction, a survey, which is periodically conducted by Crédit Agricole Egypt, has shown an increase in customer satisfaction, especially for the Bank’s corporate payroll s e r v i c e . M r. F r a n ç o i s Edouard Drion, Chairman and Managing Director of Crédit Agricole Egypt, said:Our main objective is to gain customer satisfaction.

Therefore, we work hard to offer the most distinguished banking services, which win customers’ satisfaction, c o n f i d e n c e a n d approbation.Thus, Crédit Agricole Egypt provides c o m p a n i e s a n d o r g a n i zations with the optimal web-based payroll solution to enable them to transfer easily salaries anytime and anywhere. The companies and their employees also get various benefit packages of state-ofthe-art services.It is noteworthy that Crédit Agricole Egypt is a leader in the cards market, boasting a

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By Qadeer Ahmad Siddiqui Dubai UAE: erman consumers have voted AUDI AG as the most sustainable company: In Facit Research’s ranking Sustainability Image Score 2014 (SIS), Audi took first place ahead of BMW and Friday brunch with free Hipp. “Sustainability is access to pool and gym at AED95 and Asian lunch buffet on Saturday with free access to pool and gym at AED85.Find out what makes this well-loved Tal Al Amar distinctly Lebanese restaurant offering traditional set menu with free shisha at AED99. The outlet also offers a private venue with a 10% discount for 50 diners.

Billiards enthusiasts can test out the outlet’s play venue at AED45 an hour with selection of free tea, coffee and shisha. strategically anchored with Linger a little longer and us as a yardstick for all enjoy the rest of the night on a products and processes,” shisha at the award-winning s t a t e d D r . P e t e r F. Turkish Shisha Lounge that Tropschuh, Head of provides a large variety of Corporate Responsibility at shisha flavours for guests to AUDI AG. “This top ranking choose from. Price range confirms to us that with the from AED75 to AED100. measures we are taking, we *Period:Now until 30/09/2014 are on the right track to *The prices are inclusive of beverages *Children between 6 and 12 years get 50% discount, FREE for 5 years below For more information, please call +971 4 323 0000 visit the hotel’s website at www.emiratesgrandhotel.co m.

major market share among the private banks. Crédit Agricole Egypt has a wide variety of card types starting from classic to the niche “Visa Infinite” that offers the worldwide concierge service, passing by the special affinity cards: AUC and the Shooting club cards. These types of credit cards are specifically tailored to meet the needs of d i f f e r e n t segments.Committed to its customer satisfaction, Crédit Agricole Egypt offers the Reward Points Program. In addition, the bank launches continuous promotions for its cards members to keep CAE cards on top of their wallets in every occasion like Christmas, Valentine’s Day and Mother’s Day.Moreover, Crédit Agricole Egypt has launched a summer campaign for its customers until August 31st.The new campaign offers LE1,000 Cash Back for 1,000 winners, who double their July’s purchases.The offer applies t o p r i m a r y a n d supplementary credit cards for local and international purchase transactions.

GET YOUR TICKETS TO SEE GARY BARLOW LIVE IN DUBAI

shape individual mobility in a responsible manner and to make our company fit for the future.The Sustainability Image Score is calculated with the use of various indicators from the fields of ecological, economic and social sustainability. Audi leads the ranking in all three dimensions: It took first place in the ecology category for investment in technologies that conserve

By Qadeer Ahmad Siddiqui Dubai UAE: uild-A-Bear Workshop® with stores throughout the GCC, is one of the most popular the destinations for children where they make their very own stuffed toys with a wonderful array of special bear clothing and accessories. Build-A-Bear Workshop, to mark the

resources and protect the environment and also for its green production plants. In the area of social sustainability, Audi gained the best marks as a popular employer and as a company that creates and protects jobs; consumers also appreciate the broad support and promotion provided for young employees and Audi’s social involvement in the countries where it has production facilities. In the area of economics, Audi scored well with its fair play vis-à-vis competitors and suppliers, as well as with its particularly conscientious approach towards customer data.The study has been conducted

annually since 2011 and polls each consumer on two different companies. This year, a representative sample of more than 8,000 consumers evaluated 104 companies in 16 industries.Also in the renowned Oekom Research Rating 2014, Audi was recognized for its aboveaverage commitment with “Corporate Responsibility Prime Status.

festive season of Eid-AlFitr, also a season of sharing and giving distributed hundreds of bear to sick children all around the region’s top hospitals and children’s support organizations.Over 150 Bears were distributed by their very own Mascot Bearemy who travelled to meet his new friends throughout Dubai, Bahrain, Kuwait and Oman. This would not have been possible but for the tremendous co-operation of Latifa Hospital under the Dubai Health Authority, United Arab Emirates.It’s not easy to imagine the festive occasion of Eid-AlFitr without getting presents from our family and the purpose of distributing presents to the sick children in Latifa Hospital. Build-A-Bear Workshop made sure that they didn’t miss out to show that people outside of their close family circle are also thinking about them. The happiness doubles when it’s shared with people who

need it the most and even more so amongst strangers.The aim of this programme was to spread joy and positivity amongst the patients. “We’re a company with heart and this programme is a way for us to give something back to the community” said Paul Marks, Build-A-Bear Workshop General M a n a g e r. B u i l d - A - B e a r

Workshop® strives to try and make a difference to the lives of children throughout the world and closer to home, in all the communities in where we operate. Through the kindness of our Guests who support us by buying our special charity donation bears, and our partnerships with local charities, we always aim to operate in a way that engages with society and gives as well as receives. As we start to grow in United Arab Emirates we aim to increase our engagement with the community even more” said Paul Marks, Build-A-Bear Workshop General Manager.Build-ABear certainly succeeded in bringing a little happiness and joy to these brave children. It’s important not simply to have good intentions, but to carry them out and this was reflected by their effortless campaign bringing a ray of hope and light across by the simple act of giving.

RAMADA DOWNTOWN DUBAI RAISES FUNDS FOR CANCER PATIENTS

MOHAMMED BIN RASHID SCHOOL OF GOVERNMENT EXPLORES COLLABORATION WITH MONTENEGRO

By Qadeer Ahmad Siddiqui Dubai UAE: ohammed Bin Rashid School of Government (MBRSG), a research and teaching institution focusing on public policy in the Arab world, explored opportunities for collaboration with Montenegro during the visit of Dr Jovan Kojièiã, Advisor to the Prime Minister of the south east European country. During his visit, Dr Kojièiã met with Dr Ali Sebaa Al Marri, Executive President of the Mohammed Bin Rashid School of Government, and faculty members leading the training and executive education programs at MBRSG.The visit aimed to strengthen cooperation between Montenegro and the Mohammed Bin Rashid School of Government in the areas of training, education and development programs. Dr Jovan Kojièiã also hoped Montenegro could benefit from MBRSG’s experience in developing leadership skills and government competencies.Dr Ali Sebaa Al Marri said: “Mohammed Bin Rashid School of Government works continuously towards showcasing the UAE as a successful model in administration and leadership. This model is

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ranked first for government efficiency excellence in the World Competitiveness Report 2014. We look forward to sharing our academic experience with Montenegro and widen our understanding of European public policy.Dr Jovan Kojièiã, Advisor to Montenegro’s Prime Minister, said:Montenegro is a developing country. We seek to establish collaborative partnerships with different countries around the world and work resolutely towards building efficiencies across various administrative bodies in our own country. Given this priority, we are keen to establish long term collaboration with MBRSG, and are confident that Montenegro, like the UAE, will achieve high rankings in global indices that reflect excellence in social and economic sectors.The Mohammed Bin Rashid School of Government is committed to promoting good governance through enhancing the region’s capacity for effective public policy. The school uses a four-pronged approach, which includes applied research in public policy and management, academic programs in public policy and administration, executive education programs and knowledge forums for

By Qadeer Ahmad Siddiqui Dubai UAE: roceeds of “Fight for Cancer” shirts to benefit FOCP Ramada Downtown Dubai organized its first ever fundraising activity in support of cancer patients in the UAE. As part of its ongoing CSR efforts, the team at the hotel is selling shirts with the “Fight for Cancer” message to generate funds for organisation Friends of Cancer Patients (FOCP).The fundraiser started in July and has so far generated more than AED 5,000. The hotel plans to carry out more activities and raise more funds for FOCP towards the end of 2014.Samir Arora, General Manager, Ramada Downtown Dubai, commented:We would like to express our gratitude to our guests, associates, and partners, for their continuous support to this

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year-long campaign. Our team was very privileged to be given an opportunity to help FOCP and we aim to strengthen our ties with the organisation so we can reach out to more patients.Ramada Downtown’s CSR campaign, which benefits FOCP, was rolled out earlier this year. FOCP is a UAE-based and volunteerbased NGO and charity which provides moral and financial aid to cancer patients and their lovedones. The organisation focuses on awareness campaign or the community, on top of medical assistance to existing patients. The hotel’s previous activities for FOCP includes providing complimentary stay to patients, and arranging tours to experience the attractions around the Downtown Dubai area.

BOURN HALL FERTILITY CLINIC DUBAI REPORTS HIGHEST PREGNANCY SUCCESS RATES IN THE UAE

By Qadeer Ahmad Siddiqu Dubai UAE: ourn Hall Clinic Dubai, the UAE arm of the UK clinic that pioneered in vitro fertilisation (IVF) that gave the world its first test-tube baby in 1978 has witnessed a surge in positive pregnancy results in the last 3 months.The average clinical pregnancy rates for patients under the age of 35 for Bourn Hall Clinic Dubai has been on average around 60%, as per last year’s results that were reported. However, the outcome of positive pregnancy for May, June and July have been at its highest ever -77.27% Biochemical rate and a 68% Clinical Pregnancy compared to the previous rate for the first half of 2014 which was 59.14%.These Dubai based results are well above the national averages of the UK (41.5%) and USA (46.7%), which most clinics around the world consider to be the benchmark given their regulations and high quality standards.Dr. Maha Khalid, newly appointed CEO at Bourn Hall Clinic Dubai attributes the success to the lab technology, medical team and implementation of the latest reproduction advancements and protocols.The high pregnancy results are due to our leading Doctors and Embryologists working hand in hand to create the two necessary requirements for achieving the best results which are, the perfect embryo and the perfect environment. Using our state-of-the-art clean room embryology lab and the strict protocols perfected

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since the first IVF baby allows us to create the environment most desired for the embryo to thrive.James Cooper, Lab Director of the Bourn Hall Clinic Embryology lab further adds,When combined with patient specific stimulation protocols, increased luteal support using aspirin and steroids, immune treatment like intralipids, and adopting a blastocyst over a day 2/3embryo transfer has allowed us to achieve such promising results”.

The leading UAE clinic has also witnessed a 55% twin rate, meaning over 1 in 2 patients are expecting twin deliveries.As embryo freezing is not allowed in the UAE it gives patients a tough decision whether to transfer 1 or 2 embryos, and some patients aspire to have twins, so they can avoid repeating IVF treatment again in the future when the time comes to further grow their family.With a high twin pregnancy rate seen at BH Dubai it further cements the excellent quality of the embryos generated and egg freezing is offered to reduce this number if patients desire.

OXFORD UNIVERSITY PRESS PUBLISHES GROUND-BREAKING NEW OXFORD ARABIC DICTIONARY New Modern Standard Arabic dictionary features over 130,000 words and phrases, 200,000 translations, 70,000 real example

By Qadeer Ahmad Siddiqui Dubai UAE: xford University Press will celebrate the print and digital publication of the Oxford Arabic Dictionary.Produced by an international team of expert translators and advisors using Oxford’s renowned language research programme, the Oxford Arabic Dictionary is the first of its kind to be based throughout on real modern evidence of both English and Arabic usage.The unique Arabic corpus, developed specially

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for this project, provides evidence of the latest vocabulary used in computing, business, the

media, and the arts, making the resource the most up-todate bilingual Arabic and English dictionary available.

The dictionary focuses on the standardized variant of Arabic used in writing and formal speech, commonly known as Modern Standard Arabic. One of the key strengths of this project is the 70,000 real example phrases that illustrate the dictionary entries. These examples help the user interpret everyday modern meaning and usage accurately, and cement the Oxford Arabic Dictionary as the most pragmatic work of its kind.The dictionary is available in print and is also accessible online via

s u b s c r i p t i o n a t Oxforddictionaries.com/Ara bic. The online edition is fully accessible on mobile and tablet, and, via specially developed search software, enables learners and users of Arabic and English to search more than 330,000 words, phrases, and translations. Regular word and content updates will ensure that the online Oxford Arabic Dictionary continues to reflect the latest vocabulary and trends in language usage.Tressy Arts, chief editor of the Oxford Arabic Dictionary, comments:When I was a student in the nineties, I used an Arabic-English and an English-Arabic dictionary from the seventies. In 2014, these two were still the best options available. The Oxford Arabic Dictionary finally gives learners and translators a modern dictionary in which they can find the Arabic for ‘blog’ and ‘tweet’ as well as for ‘camel’.

The dictionary is clear, with sense indicators and examples showing which translation to choose; comprehensive, with over 26,000 entries on either side; and evidence-based, which is unique for Arabic. It shows both English and Arabic as the vast, dynamic world languages they are, and creates a unique bridge between the two.Casper Grathwohl, President, Dictionaries Division at OUP adds: “With the rising demand for Arabic language skills in the business world, the media, and public life, the Oxford Arabic Dictionary is a long-awaited and unsurpassed resource, essential for anyone using both Arabic and English.

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PHASE TWO OF MALL OF THE EMIRATES’ EVOLUTION 2015 NOW UNDERWAY

•Following Phase One’s AED 100 million investment in Fashion District, Phase Two will add 25,000m2 in gross leasable area (GLA) •Mall of the Emirates’ multi-stage redevelopment, worth more than AED 1 billion, includes a new 24 screen VOX Cinemas and further entertainment, dining and retail experiences Azad News UAE 1-7 SEPTEMBER 2014, 6-12 Dhul-Qi'dah 1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007 Edition60pg12

COMMODITIES SUFFER AS DOLLAR ACCELERATES Head of Commodity Strategy at Saxo Bank Ole Sloth Hansen

By Qadeer Ahmad Siddiqui Dubai UAE: eakness across the commodity space resumed this week with the broadbased Bloomberg Commodity index falling by more than 1%. Multiple factors drove this weakness, not least the continued surge in the dollar, which gathered additional momentum following the surprise intervention on rates and bonds from the European Central Bank on Thursday.

The announcement by Mario Draghi that the ECB had cut rates to a record low, while pledging to buy hundreds of

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billions of bonds in order to support the Eurozone, triggered a major move in the dollar, with the euro falling to a near 14-month low against the greenback. Given the dollar's adverse relation to

dollar-denominated commodities, the impact was felt across all sectors. A weaker-than-expected US job report on Friday failed to create much dollar selling, which goes to show the recent change in investorperception of the dollar.Cattle futures came top, with supply coming under pressure as the strong rally seen this year has so far failed to deter demand for beef among US consumers.

December live cattle futures reached a new contract high after rising 10 dollars in just f i v e t r a d i n g

sessions.Following a midweek slump gasoline managed to recover and

reached a three-week high.

Support for gasoline should also help crude oil, so the price development for this product is being watched keenly by energy traders as a guide to where crude oil may go.Cocoa has come under some selling pressure during the past week and momentum has now turned negative while the supporting trend-line from 2013 could be challenged soon. A month-long rally has run out of steam as good weather in the Ivory Coast and Ghana has raised production estimates for the 2014/15 season. Worries about the Ebola outbreak

reaching the area and the negative impact of an El Nino weather event have both been downgraded which has also helped trigger a turnaround in the price. The energy sector lost almost 2%

as natural gas slumped on a continued strong rise in inventories. The US driving season has came to an official close and this normally signals the beginning of a seasonal rise in crude inventories as demand from refineries slow.

Some raised volatility was seen following the news about a potential ceasefire in Ukraine as crude oil received a boost from traders concluding that it could potentially lead to a removal of current sanctions against Russia. These sanctions are hurting economic activity on both sides and the removal could help support growth and thereby demand for crude oil. Crude oil rangebound for now Following the dramatic selloff in WTI and Brent crude oil, both have now managed to stabilise and establish a range within which they have been trading for the past couple of weeks. From June 24 to August 26 the combined net-long of both crude oils held by

speculative traders such as hedge funds fell from a record of 610,000 contracts of futures and options (610 million barrels) to 320,000 contracts, the lowest level since last December. With the selling pressure from long liquidation now sharply reduced, the risk of further losses have fallen. For the week ahead we are looking for most of the activity to be contained within established ranges which are between 100 and 103.50 USD/oz on Brent crude and 92.50 and 96 USD/oz on WTI Crude.The selling pressure on Brent crude has also slowed as the supply glut in the Atlantic basin has begun to ease as oil traders are now repeating what became a multi-million dollar trade during the 2008-09 recession. Back then cheap spot crude was bought only to be stored on tankers and onshore facilities and then sold at higher price in the future. This time round the spread between the first and the second futures month in Brent recently reached 80 cents/barrel, and this has been enough for traders to step in and buy spot crude, which then has been moved to giant onshore facilties in South Africa. This location is strategically important as oil can be shipped both east and west depending on where the best price can be achieved. The dollar is very popular at the moment, but the risk of correction has risen and any weakness may provide the energy and other sectors with some additional support.

Nickel leading industrial metals higher on supply concerns:The strong yearto-date performance among industrial metals continues.

This week was no exception, with nickel and zinc doing the pulling, while copper was relatively stable after returning to the lower end of its current range. Supply worries continue to support nickel following news that the Philippines may join Indonesia in banning exports of unprocessed ore.

Gold and silver look to the dollar for direction:Precious metals suffered from the continued rise of the dollar, while talks of a ceasefire in Ukraine further reduced the geopolitical risk bid in the market. Gold reached a near

12-week low while silver has been getting close to the key area of support around 18.75 USD/oz. The widening policy differential between the US Federal Reserve and the European Central Bank is now posing an increasing challenge to precious metals given the current and future impact this may have on the dollar. By how much it will support a continued rise of the dollar very much depends on inflation and growth developments within the eurozone over the coming months.A somewhat weaker-than-expected US job report helped settle a few nerves. Both metals moved away from the lows, but without breaking any levels, which could signal a change in the current neutral-tobearish sentiment. Multiyear lows in crops as a record crop continue to weigh:The agriculture sector was mixed, with key grain markets remaining under pressure from what is expected to be a record harvest in the US. All three crops made new lows for this cycle, with corn in delivery in December hitting the lowest level since June 2010.

Momentum across this sector remains negative, but the question now remains whether most of the good news has been discounted.

A continued rise of the dollar is not good news for US crops considering the global market place where buyers can source crops from other countries. In order to remain competitive the price of dollar-based commodities will have to come down particularly as US farmers are about to harvest a record production that need to find buyers.Ole Sloth Hansen is a specialist in all traded Futures, with over 20 years’ experience both on the buy and sell side. Hansen joined Saxo Bank in 2008 and is today Head of Commodity Strategy focusing on a diversified range of products from fixed income to commodities. He previously worked for 15 years in London, most recently for a multi-asset Futures and Forex Hedge fund, where he was in charge of the trade execution team. He is available for comments on most commodities, especially energies and precious metals.

By Qadeer Ahmad Siddiqui Dubai UAE: ajid Al Futtaim, the leading shopping mall, retail and leisure pioneer across the Middle East and North Africa, today announced phase two of Mall of the Emirates’ strategic redevelopment, Evolution 2015. Currently underway, this stage will see the mall expand by a gross leasable area of 25,000m2 to include the introduction of a new, major VOX Cinemas experience, retail anchor stores as well as new lifestyle options, and a diversity of dining choices.

With a phased completion with elements unveiling by mid-2015, Evolution 2015 will see the launch of brands making their debut in the Middle East at Mall of the Emirates alongside the expansion of existing luxury and lifestyle shopping brands, at an overall estimated investment of more than AED 1 billion.In

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embarking on phase two of Evolution 2015 at Mall of the Emirates, we have surveyed the needs of our two key audiences guests and retailers to see how we can best meet their changing needs,” said Dimitri Vazelakis, Executive M a n a g i n g D i r e c t o r, Shopping Malls for Majid Al Futtaim Properties. “More space for luxury maisons, the introduction of new fashion brands, an enhanced dining experience and a state-ofthe-art cinema destination – these are some of the most

anticipated elements, and what we are turning into reality at Mall of the E m i r a t e s today.Recognizing that fashion accounts for almost half of Mall of the Emirates’ current sales, Evolution 2015’s phase two will see more spacious premises for some premium brands alongside fashion lines choosing the mall as their regional launch platform.VOX Cinemas in Mall of the Emirates, among the UAE’s most preferred movie-going destinations, is creating an entirely new destination for film-lovers, with 24 screens, advanced technologies including VOX MAX large-scale screens, and an expanded VOX G O L D p r e m i u m experience.Dining out is a much-loved pastime for both residents and guests and Evolution 2015’s phase two will unveil a new dining destination at Mall of the Emirates featuring approximately 12 exciting

food and beverage options to complement the new lifestyle retail and cinema offer. New brands as well as popular restaurants and cafés will feature in this new leisure precinct.Rounding out the Mall of the Emirates Evolution 2015 are the elements that will ensure guests’ convenient access and comfort, including parking for more than 1,300 cars as well as new prayer rooms.Mall of the Emirates is one of the most trusted and premium retail destinations in the region, and Evolution 2015 enables us to expand and enhance the experience that we offer to our guests and retail partners by innovating, maximizing our offer and delivering a consistently s u p e r l a t i v e e x p e r i e n c e , Va z e l a k i s added.

For more information, p l e a s e v i s i t Facebook.com/MalloftheE mirates.

DUBAI SEES SURGE IN VISITORS AND SPENDING DURING FIRST TWO WEEKS OF DUBAI SUMMER SURPRISES •H. E. Laila Suhail: “Strategy of partnering with top international licensors of entertainment characters a huge success” •Malls report increased footfall of over 10 per cent year on year •Live family shows and promotions driving increase in visitor numbers •Significant sales increases in cars, fashion, apparel and home ware •Perfume sales prove popular and some stores report 20 per cent sales increase

By Qadeer Ahmad Siddiqui Dubai UAE: he Dubai economy has been given a significant boost during the first two weeks of Dubai Summer Surprises (DSS), with shopping malls and retailers across the Emirate reporting major increases in visitor numbers and sales compared to last year, and hotels registering high occupancy levels, as the DSS effect permeates the retail and other economic sectors.The Dubai Shopping Malls Group reports that there has been an average 10 per cent increase in footfall across 27 malls participating in this year’s summer promotion

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w h i l e AW R o s t a m a n i Group, a Strategic Partner of Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM) and the organisers of DSS, says that special summer promotions and deals have seen a 39 percent sales increase this summer.Malls have found themselves magnets for visitors in the first two weeks, as DSS continues to

further enhance its reputation as the summer destination of choice by offering a fabulous range of world-class events and activities combined with an array of unbeatable deals offered by their retails outlets on a wide range of merchandise.Perfumes have proved hugely popular for shoppers at Dubai Duty Free and at leading

Emirate is a strong yearround family tourism destination.

Commenting on the performance of key economic sectors at the halfway stage of DSS, H.E. Laila Mohammad Suhail, CEO of Dubai Festivals and Retail Establishment (DFRE), said: “The first two weeks of Dubai Summer Surprises has seen

partnering with some of the world’s top international licensors of entertainment characters during this year’s DSS has proven to be a huge success.But our success would not be possible without the enduring support and commitment of our strategic partners and sponsors who have put so much time and investment into ensuring

specialist stores like Paris Gallery who have reported a year on year sales increase of 20 per cent during this DSS season that began on 2nd August and will end on 5th September.

Emirates Airline have reported that they have seen thousands of extra passengers attracted to Dubai by DSS with visitors coming from both the GCC region and international destinations who are discovering how the

excellen t results, with retailers reporting increased sales and malls averaging double digit growth in visitor numbers compared to last year. Apart from the exciting shopping deals and promotions on offer, we are also delighted that visitors from around the world are discovering that Dubai is truly geared for summer and enjoying world class family entertainment.

Indeed, our strategy of

we deliver once again a fantastic DSS that is being enjoyed across the city of Dubai.Feedback from visitors and shoppers from overseas and across the region and other Emirates has been very positive and our retail partners are finding that increased footfall is being matched by increasing sales helping to once again boost the wider economy of Dubai.

TOYOTA FT-1: A CAR FIT FOR SUPERHEROES •New version of Toyota FT-1 sports car concept unveiled, featuring new graphite paintwork •Revised premium interior treatment with saddle tan elements •FT-1 interior inspired by modern superhero movie posters •Latest version available for download in Playstation® game Gran Turismo 6, alongside original FT-1 and high performance FT-1 Vision GT.

By Qadeer Ahmad Siddiqui Dubai UAE: roof that its beauty lies on the inside and out, Toyota revealed last week a second interior styling and exterior color for an upscale interpretation of its sensational FT-1 sports car concept.The latest interpretation of the showstopping concept coupe features new graphite paintwork in place of the vibrant red featured on the original concept, first seen at this year’s Detroit Motor show. There is also a new interior treatment, with saddle tan leather elements to give a more sophisticated feel.The FT-1’s interior designers drew their inspiration from modern superhero films, particularly

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their use of high-tech performance materials for the character’s costumes, as opposed to the bright tights and garish colours sported by more traditional characters.According to Takayuki Yoshitsugu, Chief Representative, Middle East and North Africa Representative Office, T O Y O T A M o t o r Corporation,The Toyota FT-

1 concept’s breathtakin g design is a brilliant fusion of b o t h emotional and rational factors that delivers an exciting and dramatic design expression with a unique Toyota identity. This new interpretation of the FT1 with its sensational visual presence will set the stage for more from Toyota in our efforts to create the best in car design.The color of the upscale leather changes between the first and second FT-1 vehicles, and the visual difference is striking. The first car was

dominated by bold, masculine black that keeps the driver focused on the road, while red painted edges and raw metals provide intriguing accents.

In the second, the natural leather on the seat is supple with an all-natural grain, giving it an authentic appeal.

The painted edges that are red in the first concept are now subtly blended brown in

the second. The intention is to bring in a more sophisticated feel and authenticity through color choice, showcasing the versatility of the FT-1 sports car concept. Enthusiasts who desire a more pure high-performance experience might choose the black-red pairing, while others may desire the premium, athletic feel of the saddle leather.Fr om the start of the F T - 1 project, w e wanted the driver to have a feeling of flow while

the FT-1: both red and graphite models will be available, together with the high-performance ‘Vision GT’ edition.

at the wheel – to be able to focus on the road and nothing else,” said Sellene Lee, the Calty creative designer who proposed both color concepts. “In the color studio we help create the atmosphere of the vehicle, and our aim was to ensure everything supported the

driver through efficient choices. The saddle leather maintains that same ‘in the zone’ driving intention, while bringing in a more p r e m i u m feeling.From September, players of the Playstation® game Gran Turismo 6 will be able to download three different versions of

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AL RAWABI SUPER MILK CLINICAL DIETICIAN Q&A Interview with Dr. Dana Al-Hamwi, GP and Clinical Dietician, currently working with Al Rawabi’s Super Milk campaign, to raise awareness of Vitamin D deficiency and what this means for your family:

Azad News UAE 1-7 September 2014, 6-12 Dhul-Qi'dah 1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007

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Edition60pg13

MANERO CHRONOPERPETUAL. TRADITION REINTERPRETED FOR OUR TIMES.

By Qadeer Ahmad Siddiqui Dubai UAE: he perpetual calendar with correction-free indication of the date, day of the week, month and moon phase, because of its complexity and mechanical refinement, remains a technical challenge that can be met by only a handful of watchmakers.The mechanism recognizes the different lengths of the months and knows when the next leap year is imminent,and is thus able to counter the arbitrary features of the Gregorian calendar.In the year 46 BC, Sosigenes, the astronomer from Alexandria, developed the basic principles for the calendar we use today. He divided the year into twelve months: with seven months of 31 days, four months of 30 days and one of 29 days, resulting in 365.25 days per year, with one additional day every four years by way of correction. Subsequently, this system became widespread through the entire known world at the time, thanks to the great Roman Emperor Julius Caesar. However, this “Julian” calendar contained an error of 0.0078 days per year. This discrepancy was corrected in 1582 by Pope Gregory XIII. The system, which is named after him misses out a leap year every 100 years, except in complete centuries where the number of years is divisible by 400. The Gregorian calendar is still used today and forms the basis for the way we measure time.Integration of

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a supreme discipline.The problems that can result with months of different lengths, particularly in leap years, are very familiar to anyone who wears a mechanical watch with a date display.Because normal, simple calendar mechanisms always switch from the 30th to the 31st in months with fewer than 31 days, the date has to be turned manually to the 1st.With a perpetual calendar, on the other hand, the movement is able to make these changeovers correctly by itself, with even the leap years being taken into account. Its complexity makes this mechanism one of the supreme disciplines in watchmaking, appropriately referred to as a “grand complication”.No manual correction will be necessary until 2100, when as in all years that are divisible by 100, but not by 400, one leap year will be missed out.Its capacities are however by no means limited to the perpetual calendar with correction-free display of the date at 12 o’clock, the day of the week at 6 o’clock, the month and leap year at 9 o’clock and the moon phase at 3 o’clock. The functional module, which has been specially developed for Carl F. Bucherer, also features a precise chronograph with the popular flyback function.

A tachymeter scale completes the range of practical functions so typical for Carl F. Bucherer. A Manufacture movement f r o m Va u c h e r, w i t h contemporary decoration in the distinctive style of the Lucerne watch brand, forms

an exclusive basis.Visual clarity, perfection of form.In spite of this multiplicity of functions and displays, Carl F. Bucherer has also ensured optimum readability of the dial on the Manero ChronoPerpetual.This was a challenge that the designers met by making the design as generous as possible, and by incorporating different levels and surface finishes. The chronograph counters for the hours (6 o’clock) and minutes (9 o’clock) as well as the small running seconds hand (12 o’clock) have been clearly and beautifully integrated into the strikingly recessed calendar displays; fine black lines ensure the necessary delimitation between the displays. A narrow hand from the center indicates the stopped seconds. With the wedge-shaped index marks, the expressive letters and numbers so characteristic for Carl F. Bucherer, and the tapering Superluminovacoated hours and minuteshands, the traditional complication of the perpetual calendar has been reinterpreted for our times.

The chronograph hands are in a discreet black or white.

The center of the classical silver-colored or black dial is matt, while the chronograph counters and the minute division ring are brushed, creating an attractive play of light. The moon phase indication also has a contemporary design, with an anthracite-colored background and a silvercolored moon disk.This timeless presentation is

expertly continued in the fine rose gold or modern stainless steel case. The case has been subtly reworked for the Manero ChronoPerpetual: satin finish and polished elements are excitingly contrasted, the lugs are more angular than in earlier models, the bezel has a concave shape while the sapphire crystal is domed, the crown and the polished chronograph pushpieces are elegantly simple.

The case back with integrated sapphire crystal permits a clear view of the mechanical jewel with its 22 crat rose gold oscillating weight. Last but not least, the exclusivity of the Manero ChronoPerpetual is enhanced by its strictly limited edition:150 pieces have been manufactured in stainless steel, while the two rose gold versions are limited worldwide to just 100 pieces each. With this new model from the Manero collection, Carl F. Bucherer has succeeded in creating a watch that will delight all connoisseurs who value the masterly achievements of the traditional art of watchmaking, combined with maximum functionality, in a timeless and yet contemporary exterior.

BURJEEL HOSPITAL EXTENDS PLAN TO 1000 FREE HEART SURGERIES The Hospital recently completed its 100th free heart surgery in memory of His Highness Sheikh Zayed bin Sultan Al Nahyan for needy patients from MENA region and Indian Sub-Continent

By Qadeer Ahmad Siddiqui Dubai UAE: urjeel Hospital, Abu Dhabi’s leading tertiary care facility recently announced the completion of its compassionate community initiative to provide 100 free cardiac surgeries dedicated to the memory of the late Sheikh Zayed bin Sultan Al Nahyan. In addition, the hospital also announced the pledge for another 1000 free cardiac surgeries.

The additional 1000 free cardiac surgeries to be completed over the next 5 years will focus on the MENA region and Indian SubContinent for patients who are in need and cannot a ff o r d t h e s u r g e r y. D r.

Shamsheer VP, Managing Director VPS Healthcare said, The late Sheikh Zayed dedicated his life to helping others.He was a father of the nation and well respected in the MENA region.We are proud to continue his legacy in the UAE and throughout the Middle East.I am very proud of everyone who played a role in the success of this initiative and we hope

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to continue what the late Sheikh Zayed has started by reaching out to the people in the Middle East,said Dr. Shamsheer. Dr. Shamsheer also added, The success of the 100 free heart surgeries initiative encouraged us to reach out and help the community further by offering another 1000 free cardiac surgeries.The initiative was performed by a dedicated medical team which consisted of 6 cardiologists, 3 cardiac surgeons, 2 cardiac anesthesiologists, 4 cardiac or technicians, and 10 n u r s e s . D r. A l i O b a i d , Director VPS Healthcare added,We are happy to contribute to the society and help anyone in need of the free cardiac surgeries, thereby giving them a chance of a better and healthier life. I take this opportunity to thank our world class team of Cardiac Surgeons led by Dr. M.A Nazer and Prof. Dr. Uwe Klima.Mr. Clancey Po, CEO Burjeel Hospital said, As a hospital, we believe that we are privileged to be taking part in changing lives and

giving people a new lease of life. We made sure to implement a very advanced system and process in place to identify the suitable applicants for these free surgeries in the most e ffe c ti v e a n d e ffi c i e n t manner. We are proud to announce an additional 1000 cases to be done free of cost for the needy patient from the MENA region and Indian Sub-Continent. All the patients were carefully chosen based on their financial situation. All 100 of them were not able to f i n a n c i a l l y a ff o r d t h i s surgery, nor afford the post recovery checkups and medications.After a long journey of hard work and absolute commitment, Dr. Nazer Consultant CardioThoracic at Burjeel Hospital said,It is such an honor to be a part of this incredible journey. It took a lot of work, time and dedication to make this happen. I always dreamt of being a Cardiac Surgeon to operate on people who are in need, and thanks to Burjeel we are able to save lives through this initiative.A patient, Hammod Hamid Al

10 MORE DAYS TO DINE AT HBI RESTAURANTS AND WIN SAMSUNG GALAXY NOTE 3 PHONES Summer promotion by Hotbrands International runs until 4 September

By Qadeer Ahmad Siddiqui Dubai UAE: hat is vitamin d and why does it matter if i’m deficient or if my family is deficient in it?Vitamin D is a fat-soluble vitamin and is also known as the ‘sunshine vitamin’.

Vitamin D is essential for humans to be healthy and to maintain strong bones. It’s both a nutrient we eat and a hormone our body is capable of producing. It is found in a limited amount of food sources such as fatty fish (salmon, tuna, sardines) and in small amounts in egg yolks, cheese, and beef liver, so fortified foods such as fortified milk, fortified juices, fortified cereals, and fish oil are considered good alternative sources. Our body makes Vitamin D when our skin is exposed to sunlight. We can get what our body needs by exposing the face, arms, legs, or back without sunscreen to sunlight for about 15-20 minutes between 10am and 3pm three times per week.

There are two major types of Vitamin D in humans: V i t a m i n D 3 , (Cholecalciferol) which is the type produced in the body in response to exposure to the sun's ultraviolet B rays and Vitamin D2, (Ergocalciferol) which is synthesized in plants. Both Vitamin D types must be converted in the liver and kidneys to the active form (1,25 Dihydroxyvitamin D) to be utilised in the body.The main function of Vitamin D is to help the body absorb calcium and phosphorus in the small intestine. Low Vitamin D status leads to weakened bones and a disease called Rickets in children and Osteomalacia in adults. In addition, it also leads to an increase in the risk of some chronic diseases such as osteoporosis, breast cancer, colon cancer, diabetes, cardiovascular problems, hypertension, flu and colds, depression, fatigue, low energy and back pain. Also low Vitamin D levels have a negative impact on muscle mass leading to Sarcopenia (or loss of muscle mass) which might cause changes to body weight. In my opinion not feeling well from feelings of depression and a change in your mood and being unhappy have a significant negative impact on the whole family. The risk of having Vitamin D deficiency increases if you are aged 50 years old or over, have dark skin, are overweight or obese and also for those with a milk allergy or are lactose intolerant. What about all the other vitamins and nutrients that we’re told to eat – isn’t it impossible to get enough of everything that is recommended? Is Vitamin D more important than others?We can meet all of our requirements in terms of vitamins and minerals if we stick to a healthy diet that consists of a sensible amount of all the food groups but for Vitamin D it is slightly different especially for those of us living in the GCC. Ninety per cent of Vitamin D is normally

Wadhahi, from Oman who is 44 years old said,I would like to thank Burjeel Hospital for their excellent service and hospitable environment.

After the surgery, I have had my checkups on a monthly basis. My life has changed completely and Burjeel gave me a chance to fight and stay with my family for a longer time. My heartfelt thanks to Burjeel and its management for making this miracle happen.Another patient from Nigeria is Abdulla Hamza Bashir, 12 years old, Male.

His father, Bashir Hamza, said The overall impression of the whole journey was pleasant and smooth.The hospital management and doctors were very helpful and welcoming. Before the surgery, my son was in a really bad condition.

H o w e v e r, t o d a y I a m extremely grateful to Burjeel for his new life.This magnificent initiative of saving and changing lives ties in with Burjeel Hospital’s other community programs which include awareness campaigns on smoking, physical activity, and healthy eating.

obtained from direct sun exposure but this is not always practical in the UAE and GCC because of our lifestyle, tendency to stay indoors and clothing choices.

The risk of having Vitamin D deficiency increases in the following groups: •Breastfed infants (breast milk contains a very small amount of Vitamin D and infants depend on maternal stores initially) •The elderly (age 50 or older: due to less ability to synthesize Vitamin D from the skin) •Those will limited sun exposure (home bound, long coverings due to religion, occupations that limit sun exposure) •Those with dark skin (due to great amounts of melanin that affect UV penetration, and hence much longer time is required to produce adequate Vitamin D) •Some chronic diseases (obesity, liver disease, renal disease, fat malabsorption, c e l i a c d i s e a s e , inflammatory bowel disease such ascrohn’s disease orulcerative colitis, medications that affect Vitamin D metabolism, and weight loss medications that inhibits fat absorption such as: orlistate) •Those who are overweight, obese or who have had gastric bypass surgery •Those will a milk allergy and who are lactose intolerance So the main point is that we have to be clever in designing our dietary program and consciously make healthy food choices in addition to introducing fortified foods such as fortified milk.

Other than a blood test, how can I tell if I am deficient or if one of my family is? Are there symptoms?

Vitamin D deficiency is a silent epidemic so one can not know if he or she has low Vitamin D levels without undertaking a blood test, so there are no clear symptoms especially at the beginning.

Most Vitamin D deficient people will complain of suffering from fatigue, lack of energy, tiredness, bone pain, muscle weakness, and depression. These are all key warning signs to look out for in your loved ones.

How can I increase my Vitamin D levels without going out in the sun? Can I do it through diet?

Yes you can by consuming foods that are fortified with Vitamin D such as Al Rawabi Super Milk, fortified juices and fortified cereals.

Parents can introduce fortified milk while cooking (soups, white sauces etc) and when preparing desserts (milk pudding etc), which are all a good source of Vitamin D. In addition, it's advised to take dietary supplements containing Vitamin D if a specialist has diagnosed you with Vitamin D deficiency.

Why all of a sudden has there been an interest in Vitamin D in the UAE? Has there been any recent research or studies published that show it is linked or causes other health issues or diseases?

There has been a raised awareness of Vitamin D

deficiency in the UAE and this is primarily due to recent medical research that has brought the issue higher on the UAE health agenda.

Recent studies have shown that 78% of the UAE population is deficient in Vitamin D. S h o c k i n g l y, researchers at Dubai Hospital found that more than 80% of Dubai residents don’t get enough Vitamin D despite the year round sun. Studies have also shown a link between a low Vitamin D level and type 2 diabetes, insulin problems, diabetes risk, and obesity. In addition, more heart attacks happen in the winter (when people go outside less and therefore have lower Vitamin D levels) and survival rates in cancer sufferers are higher in the summer (when their Vitamin D levels are higher).

Other studies found that Vitamin D deficiency may be linked to heart disease, heart failure, sudden cardiac death, stroke, and overall cardiovascular disease.

There is also evidence that Vitamin D plays a role in controlling blood pressure and preventing artery damage.One in three of us in the UAE are meant to be deficient but what does that mean – everyone seems to be going about their daily lives? Is it a longer term issue?

Ignoring Vitamin D deficiency and not treating it can lead to many health problems starting from osteoporosis and increasing fracture risk, to an increase in the risk of some chronic diseases such as diabetes, h y p e r t e n s i o n , cardiovascular diseases, and depression. Therefore, I advise us all to eat a healthy diet and incorporate fortified foods and fortified milk in order to get what our body needs. Dietary supplements containing Vitamin D can also be a great solution to those who are Vitamin D deficient, but as mentioned earlier, always consult a specialist first.

In addition, it is recommended that Vitamin D status is checked once a year and if your Vitamin D levels are low, it should be treated by taking dietary supplements containing Vitamin D and exposing the body to sunlight. Consuming fortified foods such as fortified milk, and then repeating the blood test every six months are essential to ensure Vitamin D levels maintain at a healthy level.Does the body store Vitamin D? So once I have increased my Vitamin D levels, does it then deplete / do I need to maintain or will the levels just stay the same for the rest of my life?

Yes Vitamin D is stored in the body in the fat tissue for two months, but if you don't maintain levels by ensuring your body gets what it needs through sun exposure and fortified foods, fortified milk and dietary supplements,

Vitamin D stores will be depleted. After replenishing your Vitamin D levels, which takes around four to six months, you need to maintain it by consuming fortified foods (fortified milk during breakfast and dinner and as a snack between meals) and by increasing your exposure to sunlight.I’ve been told I’m Vitamin D deficient, so how long will it take to increase my Vitamin D levels? This will take around four to six months. After this timeframe, you should then incorporate a maintenance dose to keep Vitamin D levels steady. Of course, the timeframe can differ from one person to another, so it is advised to repeat a Vitamin D test every six months. As mentioned earlier, it's essential to keep c o n s u m i n g Vi t a m i n D fortified foods such as fortified milk as part of your and your family’s daily diet.

How serious is Vitamin D deficiency in babies, children, teens, adults and the elderly? At what age does a deficiency have the most impact on health?

Pregnant and breastfeeding women, infants, adolescents and elderly are considered the people who are at increased risk of Vitamin D deficiency. The older we get the less we absorb Vitamin D. I highly recommend that those aged over 40 years old start looking out for the symptoms of Vitamin D deficiency and take extra precautions to maintain a healthy body and healthy mind.Does Vitamin D deficiency impact men and women differently? Is it more serious in adult men for example?

Low Vitamin D levels will increase cancer and inflammation in both males and females but women will be more at risk for osteoporosis and multiple types of females' cancers including breast cancer. A lack of Vitamin D is also the main cause of infertility in women. For men, Vitamin D deficiency leads to sarcopenia or loss of muscle mass, which might have a negative impact on adult males and especially on professional athletes or those who frequently exercise at a high intensity.

LIFESTYLE LAUNCHES PREMIUM MAKEUP BRAND ‘MISSLYN’ IN UAE Promises a color carnival with its slogan, ‘Your Beauty, Your Colors, Your Style’!

By Qadeer Ahmad Siddiqu p e r f e c t products hues in kohl, mascara and dermatologically tested for Dubai UAE: formula - f r o m liners will help you define sensitive skin.Want to add a ifestyle, the region’s f o r mascara captivating looks from natural little oomph to your everyday B y Q a d e e r A h m a d Dubai favorite shopping m a t t e s , t o d r a m a t i c . S e n s u a l , look? Enhance your strands Siddiqui Dubai UAE: .Cust destination has finish, eyeliners exquisite and a riot of trend- with effective color accents ustomers at any of o m e r recently launched the young, coverag , e y e savvy colors, Misslyn’s range only with Hair Lights Hair t h e s i x q u i c k - s who vibrant and chic make-up e w i t h shadows in lipsticks, gloss and lip Mascara by Misslyn. Refined service restaurant partici brand, Misslyn across select comfort t o pencils add to your look colors, high drama contrasts outlets of Hotbrands p a t e stores in UAE. Cool, stylish a n d a eyebrow providing tools for the perfect and multicolor colorations, all International (HBI), have in the a n d e x t r e m e l y t r e n d - feather s t y l i n g , p o u t . R o u n d i t o f f b y at your fancy without an just 10 days more to win ‘ E a t conscious, Misslyn is all set to l i g h t faux eye accentuating your talons with e x p e n s i v e t r i p t o t h e Samsung Galaxy Note 3 Smart fill in the gap providing feel. A l a s h e s M i s s l y n ’ s h i g h g l o s s hairdresser. phones and Galaxy Gear W i n innovative, high quality color f e w a n d fashionable and long-lasting Check out and shop for combinations in the Smart p r o d u c t s i n s p i r e d b y product s t y l i n g nail enamels with reflecting Misslyn’s range in cosmetics exciting summer international fashion trends s comprising the skin care tools. Sophisticated color mirror-shine finish. With a o n l y a t L i f e s t y l e a t promotion launched by ’ promotion are entitled to reflect the flavours and a l o n g w i t h v a l u e f o r range are magic wands to combinations in silky eye palette selection in pop, Centrepoint-Bur Juman, Al the Dubai-based food a coupon that will be cultures of the countries money.Missyln has the banish skin irregularities and shadows, strip and individual classic, nude, metallic and Ain Mall, Mirdiff City Centre, services company.The entered into a weekly they represent including perfect solution for every look under-eye circles, concealers lashes along with fashionable classic, they are even Mushriff Mall and Dubai promotion, which runs d r a w , o f f e r i n g t h e quick-service restaurants and mood! Get the picture- for natural perfection, and, Festival City. What’s more, from 4 August to 4 Samsung products as the S h a m i a n a ( I n d i a n perfect look with Misslyn’s velvety fine compact powders with every purchase of September, is open to all prize.HBI launched its Tandoori cuisine), Magic r a n g e i n B B c r e a m s , for a complete ‘diva look’.

Misslyn products worth AED customers, who spend a first food outlet in 1992, Wok (Chinese cuisine), concealers, compacts and Explore feature-enhancing 150, take home an eye liner minimum AED 50 for a and has now grown to Santino’s (Italian), Sala blushers. Providing long- hues in silky soft powder and rich color gloss along with meal including a soft drink over 50 outlets in the Thai (Thai) and Sugoi! lasting make-up that not only blushers that will grant your a Misslyn branded bag as an at Shamiana, Magic Wok, GCC, India and United (Japanese).HBI also stays for up to 24 hours, but c o m p l e x i o n i m m e d i a t e introductory gift! Hurry, as the Santino’s and Sugoi!, the States. HBI is particularly operates a Casual Dining also compliments all skin r a d i a n c e a n d offer is valid only until stocks quick service restaurants well known for its multi- Restaurant Haru, which tones; Misslyn’s creamy n e w n e s s . E n h a n c e y o u r last! o f H B I , i n ethnic food concepts that serves Japanese cuisine. compact foundations are a peepers from a selection of azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. (pg13

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FIVE TECHNOLOGIES THAT WILL CHANGE THE RULES OF DRIVING Cars that will require no driving license and keep you hydrated for hours

By Qadeer Ahmad Siddiqui Dubai UAE: rom cars that will allow you to sleep behind the wheel to the ones that will keep you hydrated for hours, there will be outrageous revolutions on the road in the coming years. Carmudi, the world’s fastest growing car classified, has zeroed in on five key technologies that will hit the market in the next decade. And these are bound to change the rules of driving across the globe.

Take a look: A U T O N O M O U S CARS:Target group: Lazy drivers USP: Save your energy and relax whilst travelling Specs: Fitted with cameras, sensors, radar and lasers, self-driven cars will bring a new dimension to drivers’ etiquette on roads.

Although Google’s selfdriven cars are already in operation, they are still in the decision-making process of whether to manufacture the cars themselves or sell the technology to already well established car manufacturers.

F LY I N G C A R S : Ta r g e t group: Those with cash to splash USP: Just fly over the traffic jams Specs: The idea is nothing new and it was first seen in 1917. It was the Curtiss Autoplane, a vehicle that hopped rather than flew.

These types of vehicles

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FACTS TO KNOW ABOUT DATA CENTERS Middle East Data Centers Innovate with Software Defined Networking Cisco Predicts Middle East and Africa to Post

By Qadeer Ahmad Siddiqui Dubai UAE: iddle East CIOs are demanding more agile data center infrastructure, leading to rapid adoption of Software Defined Networking (SDN), Cisco has announced.In response to the rise in Big Data, business analytics, and sharing of rich media, data centers need to support new business models. Supporting the rapid and continuous delivery of applications that are increasingly virtualized and distributed by the cloud, SDN increases IT staff productivity.The Middle East and Africa will post the world’s highest cloud traffic growth rate of 79 percent per year, as global data center traffic is set to triple from 214 exabytes per month in 2012 to 644 exabytes per month in 2017, growing at a rate of 25 percent per year, according to the Cisco Global Cloud Index 2012-2017. In 2017,

the cloud will process twothirds of data center workloads.By putting applications first and driving network programmability, Cisco’s Application-Centric Infrastructure (SDN 2.0) provides simple, flexible, automated, and agile data center infrastructure.

Application-Centric Infrastructure fabric enhances application delivery time by up to 80 percent.Data Center innovation will be a key topic for Cisco at GITEX Technology Week 2014, demonstrating how IT costs can be reduced while making businesses more agile.

GAS ARABIA SUMMIT TO RETURN TO UAE FOR ITS 10TH EDITION

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Enjoy tailor-made options with complimentary stay

By Qadeer Ahmad Siddiqui Dubai UAE: amada Hotel and Suites Ajman presents exclusive packages for banquet events and wedding functions at its Majestic Ballroom. Starting at AED85 per person, the offer includes tailor-made menus with a wide variety of cuisine, and complimentary three-tier cake designed by the chefs and the client.The package also includes a customized kosha, red carpet set-up, and chic table arrangements. For weddings, the couple will avail a complimentary onenight stay in the honeymoon suite with sea view at Ramada Beach Hotel Ajman, and a one-night stay in a junior suite with Burj Khalifa and fountain view at Ramada Downtown Dubai. Ramada Ajman’s Majestic Ballroom is conveniently located at the centre of Ajman and easily accessible to Dubai, Sharjah and other northern emirates.

The ballroom has a seating

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By Qadeer Ahmad Siddiqui Dubai UAE: opulation growth, industrial expansion and demand for power has had a dramatic impact on the Middle East gas industry with many countries turning to imports to keep pace.

Acknowledging this trend cannot continue, the region is focusing on exploring sustainable energy solutions and advancing gas production.The Gas Arabia Summit has been at the forefront of gas debate and is celebrating its tenth a n n i v e r s a r y b y acknowledging the achievements of the past decade, examining solutions to the challenges that have emerged, as well as prospects for the next ten years and beyond.Taking place from the 13 - 15 January, 2015, the Summit is returning to the UAE assembling a new industry advisory board including: Salim Al Sikaiti, Gas Director, PDO; John Roper, Head of Middle East, E.ON Global Communities; Mounir Bouaziz, Vice President Middle MENA and Country Chair Dubai & Northern Emirates, Royal Dutch Shell; Simon Cattle, President of Oil, Gas and LNG, Integrated Supply and Trading, Middle East and East Africa, BP; Hatem Nuseibeh, President of Total UAE; Dr. Hany El Sharkawi; Chief Executive Officer, Cheiron Petroleum Holdings; Badr H Jafar, President & Executive Director, Crescent Petroleum; Kate Dourian, S e n i o r E d i t o r, M E E S ; Jennifer Coolidge, Executive Director, CMX Caspian and

SPECIAL WEDDING AND EVENT PACKAGES AT RAMADA AJMAN

Gulf Consultants Limited; Jens Zimmermann, Senior Analyst - Energy Markets Middle East, Wood Mackenzie.Speaking about the current state of play, Nikki Mackay, Project Director, The Energy Exchange, said, “According to a 2013 Chatham House report, GCC countries now consume more primary energy than the whole of Africa. The region recognises the risks in the current system and the economic potential from new sectors and is addressing these issues through sustainability initiatives and strategic partnerships.With the involvement of the advisory board the 10th anniversary of the Summit covers the critical issues including a CEO symposium on advancing gas production a n d s u s t a i n a b i l i t y, a n economist’s debate on the supply/ demand imbalance, plus sessions addressing gas pricing, technology, innovation, strategic partnerships and a regional project round up”.Preceding the conference are two staggered workshops one covering Gas Flaring and the other Unconventional Plays offering participants the broadest coverage of gas issues in the region.Nikki continued: “We are still inviting contributions from industry leaders who would like to participate in either the technical or strategic discussions at the 10th Gas Arabia Summit”.For more information on the 10th Gas Arabia Summit, Nikki can be c o n t a c t e d o n nicola.mackay@clarioneven tsme.com.

capacity of up to 800 people and has been the preferred venue for private and corporate gatherings in the emirate. Ramada Ajman’s special banquet and wedding packages are offered throughout the summer season, and are subject to availability. Other services for gatherings with additional event requirements are also available. For inquiries and reservations, please call +971 6 703 1111 or visit the hotel’s website at www.ramadaajman.com.

SHERATON DUBAI CREEK SET TO DELIGHT CULINARY CONNOISSEURS WITH ARRAY OF UNIQUE EXPERIENCES Tantalising Food and Beverage Offers at Dubai’s “Lady of the Creek”

By Qadeer Ahmad Siddiqui Dubai UAE: he Sheraton Dubai Creek Hotel & Towers is set to delight Dubai’s growing foodie movement with an array of unique experiences on offer: D o l c e & ‘ Ta i l s : D o l c e (meaning sweet in Italian) & ‘Tails is Vivaldi by Alfredo Russo’s answer to afternoon tea. As of 21 August, from

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3:00pm to 5:00pm daily, the signature restaurant will deliver an Italian twist on afternoon tea with its menu of six classic Italian desserts and one ‘tail for only AED 60 p e r p e r s o n . A n accompanying menu of specially created ‘tails is also

prime position within the restaurant which will feature traditional Japanese beverages on ice for tastings from light to heavy. The beverages accompany a menu of similarly ranging delectable dishes including salmon sashimi, gunkan, salmon roe and tobiko, and temaki shrimp tempura. The package is priced at AED 140 per person and is available daily.

Vivaldi by Alfredo Russo – Social Hour:Vivaldi by Alfredo Russo is offering its diners a special social hour package every day (except Wednesdays) from 6:00pm to 8:00pm. Guests can enjoy half a glass of selected red or

were initially used for emergency services, law enforcement and the superrich. In terms of a mass produced flying car, we are years off but some companies are working on exactly this with Terrafugia being a leader in this research.

N E T W O R K E D CARSTarget group: City dwellers USP: No need for a driving license Aimed at those who live in crowded urban areas, it will attempt to solve the problems associated with travelling in these locations.

It is a system where one calls a networked car via a smartphone app and the vehicle (pod) arrives at that destination and picks up a maximum of two people.

The pod calculates the best route based on real time traffic information. It may sound like an idea too far in the future, but those at General Motors plan to run tests on this system in large cities around the world by 2020.

CHEAPER HIGH RANGE ELECTRIC CARS:Target group: Stewards of the earth

USP: No greenhouse emissions Electric cars have long thought to be the solution to CO2 emissions from gas guzzling motors and yet they’re not so widely used.

Why? Simple they’re expensive. The reason behind their high price is the high production cost of Liion batteries used to power them. However, professors at the University Wollongong, Australia have had a breakthrough. An element found abundantly in the earth’s crust (germanium) has the ability when incorporated into the battery to increase the energy storage of Li-ion batteries by 5 times. What’s more, improved storage will reduce the price of the batteries.

FUEL CELL CARS:Target group: Those who get dehydrated whilst driving

U S P : Produces water as waste These types of cars are seen as the solution to the environmentally damaging combustion-engined vehicles and expensive electricity-powered cars.

These vehicles produce water as a byproduct and are said to be capable of long range driving, according to Samuelsen.

However, there is not a high number of charging stations readily available across different locations to make them practical and the large batteries take up trunk space. Modifications are underway to make these things no longer a problem.

However, whilst we’re still in the present, find your perfect vehicle o n w w w. c a r m u d i . a e o r simply download the Carmudi app to find your car on the go.

CONNECTING INNOVATION FOR A SUSTAINABLE WORLD Alstom unveils latest innovations at CIGRE 2014

By Qadeer Ahmad Siddiqui Dubai UAE: lstom Grid unveils its latest innovations at CIGRE 2014, the biennial worldwide forum of the electrical power industry, held in Paris, France. Alstom’s experience and expertise are once again the creative springboard towards t e c h n o l o g i c a l developments, which combine invention and innovation for today and tomorrow’s electrical challenges. This year, Alstom experts are present to launch its latest innovations, set to transform the grid for a s u s t a i n a b l e w o r l d . Te c h n o l o g i c a l launches include:-g3: Alstom is the first in the world to launch a clean alternative to SF6, a gas commonly used in highvoltage equipment. The revolutionary SF6-free solution, g3 green gas for grid was jointly developed with 3MTM, a leader in environmentally sustainable solutions. g3 has 98 per cent less impact on global warming than SF6. With performances comparable to SF6, it is a

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suitable technology for the development of today’s new generation of clean highand ultra-high voltage equipment. Alstom and RTE have already initiated a partnership to put in operation a pilot equipment.Direct Current (DC) Breaker: In the framework of the Twenties European programme, Alstom has developed an ultra-fast DC Circuit Breaker, taking a major step towards creating the Supergrid, which effectively integrates large amounts of renewables and enables intercontinental energy trade. Alstom’s prototype successfully interrupted a 5200-ampere current at 160 kV with full extinction of DC in less than 5.5 milliseconds under the real operational constraints of a highvoltage DC transmission grid.Alstom also launches Asset Management

Solution, a comprehensive business solution that maximises the value and reliability of customers’ electrical assets. Alstom inspects and collects data from all types of electrical assets, including third-party equipment.The solution uses advanced analytics to provide a comprehensive assessment of asset conditions, so that informed decisions can be taken for maintenance and asset replacement.The solution also integrates real-time condition monitoring of equipment to anticipate failures, thus reducing failure rates by up to 70 per cent and maintenance costs by up to 30 per c e n t . F i n a l l y, A l s t o m releases Digital Substation 2.0, a smart digital technology that brings together the powerful potential of primary and secondary plant smart

digital technologies, and is already under execution with our customers. This latest compact, universal solution extends substation automation monitoring and control applications, improves personnel safety, and reduces footprint.

Digital Substation 2.0 enhances Smart Grid management and operation using intuitive dashboards for enhanced situational awareness. It ensures optimum real-time performance of the grid by monitoring availability, health, and dynamic loading capability of the substation assets and c o n n e c t e d circuits.Innovation is at the heart of Alstom Grid, with 4 per cent of sales invested in Research & Development, each year. Alstom’s experts collaborate closely with i n t e r n a t i o n a l standardisation organisations and work hand in hand with leading universities. Innovation teams, based across more than 25 global Technology and R&D Excellence centres around the world, are preparing the future of electrical networks.

DELL RECOGNIZED AS A LEADER IN GARTNER 2014 MAGIC QUADRANT FOR UNIFIED THREAT MANAGEMENT (UTM) •Clients report that low price and a comprehensive set of features are differentiators for Dell SonicWALL in competitive evaluations, report says •Placement represents Dell’s second consecutive positioning in Leaders quadrant for UTM

By Qadeer Ahmad Siddiqui customers to deploy them from $50 million to $1 billion. grow our industry-leading Dubai UAE: i n e x p e n s i v e l y w i t h o u t UTM products for this capabilities to meet our ell announced today significantly affecting the market need to provide the customers’ most pressing that the company end-user experience or following feature areas at a needs. We believe our has been positioned increasing staffing burdens. minimum: positioning in the Leaders’ in the Leaders quadrant of These vendors also have a •Network security (stateful quadrant once again is A-MAP URGES UAE ROAD USERS TO the 2014 Magic Quadrant g o o d t r a c k r e c o r d o f f i r e w a l l a n d i n t r u s i o n evidence of our strong f o r U n i f i e d T h r e a t avoiding vulnerabilities in prevention) commitment to the UTM “BEAT THE HEAT” WITH ULTRA HEAT Management by Gartner, their security products. •Web security gateway market.Delivering Complete RESISTANCE SOLITE BATTERIES available, and range from white house beverage or a Inc. [1] This is the second Common characteristics •Remote access for mobile and Connected Software AED35 to AED 55 per specially created cocktail at consecutive time Dell has include reliability, consistent employees (VPNs) Korean-Made Automotive Battery is Best-in-Class Solutions:Dell Software beverage.

AED 25 each. A selection of been named to the Leaders throughput, and products •Email security empowers companies of all for UAE’s Motorists with 70% Annual Growth Traditional Pairing Fare at complimentary hot and cold Q u a d r a n t f o r n e t w o r k that are intuitive to manage Gartner noted recently that sizes to experience Dell’s Rate C r e e k s i d e J a p a n e s e snacks will also be available. security for small and and administer.News Facts: t h e u n i f i e d t h r e a t “Power to Do More” by Restaurant:The theatrical Aperitivo a la Milanese medium businesses. Prior to Dell offers thirteen UTM management market grew delivering scalable yet

By Qadeer Ahmad Siddiqui Dubai UAE: and live-cooking restaurant :Aperitivo a la Milanese is a Dell’s acquisition in 2012, products in two main by 14.1 percent from $1.3 simple-to-use solutions that Local automotive aftermarket distributor A-MAP is urging car at the Sheraton Dubai Creek, concept drawn from the way S o n i c WA L L h a d b e e n product lines to meet the billion in 2012 to $1.54 can increase productivity, drivers in the country to “Beat the Heat” with the new C r e e k s i d e J a p a n e s e of living in Milan, where p l a c e d i n t h e l e a d e r needs of the small and billion in 2013." responsiveness and campaign for its SOLITE brand that is made specifically for Restaurant, is offering a guests socialise before quadrant for the Magic midsize business (SMB) Quote: Patrick Sweeney, efficiency. Dell Software is this region and is the OEM car battery used in Hyundai and unique alternative dining dinner by devouring finger Quadrant for Unified Threat markets: the SonicWALL TZ executive director of product uniquely positioned to Kia cars.The Korean-made automotive battery is already experience to guests with its food on a buffet style-setup M a n a g e m e n t s i n c e Series for the smallest management, Dell Security a d d r e s s t o d a y ’s m o s t best-in-class amongst UAE motorists, known for its quality, Sushi Pairing package. on the bar, all while enjoying 2009.The Gartner report b u s i n e s s e s , a n d t h e : T h e D e l l S o n i c WA L L pressing business and IT after-sales service and warranty management system, and Diners will be seated at a drinks before dining. Diners notes that vendors in the SonicWALL NSA Series for unified threat management challenges with holistic, has enjoyed a strong annual growth rate of more than 70% specially decorated table in w i l l b e a b l e t o t a k e Leaders quadrant “are at the s m a l l a n d m i d s i z e product line offers our c o n n e c t e d s o f t w a r e since its establishment.Aiming to increase market share and advantage of an unlimited forefront of making and companies. Dell targets the customers performance, offerings across five core providing the car drivers across the country with an variety of light bites ranging selling UTM products that enterprise market with its p r o d u c t i v i t y w i t h o u t s o l u t i o n a r e a s , opportunity to keep hassle-free driving experience, A-MAP is from fresh and rustic are built for midsize- SonicWALL SuperMassive compromise, and deep encompassing data center unveiling an integrated campaign from August through to bruschetta to a plate of business requirements.The Series, and also provides network security – all at an and cloud management, October with prizes and rewards up for grabs by consumers charcuterie on the beautiful requirements necessary for other network security affordable price – which is information management, and retailers.Headquartered in the 'bustling trading hub' of terrace area of the hotel’s leadership include a wide solutions, such as SSL VPN very attractive to small and m o b i l e w o r k f o r c e Dubai, UAE, A-MAP operates a network of branch offices in signature restaurant - Vivaldi range of models to cover and email security gateway. mid-sized organizations. management, security and Asia, Africa, and North America, and is the exclusive

by Alfredo Russo. Available m i d s i z e - b u s i n e s s u s e “Gartner defines the UTM Our customers tell us that d a t a p r o t e c t i o n . T h i s distributor for Korea’s SOLITE brand of batteries. every Wednesday from 5pm cases, support for multiple market as multifunction t h e l o w p r i c e a n d software, when combined SOLITE batteries are the brand of choice for the unique onto 8pm, this buffet bar will be f e a t u r e s , a n d a network security products comprehensive set of with Dell hardware and t h e - s p o t complimentary and selected management and reporting used by small or midsize f e a t u r e s a r e w h a t services, helps customers roadside car beverages shall be payable capability that's designed for b u s i n e s s e s ( S M B s ) . differentiate our UTM simplify IT, mitigate risk and b a t t e r y upon consumption. This ease of use. Vendors in this Gartner defines midsize products from others in the accelerate business results. replacement s p e c i a l p a c k a g e w i l l quadrant lead the market in businesses as those with market, and we will continue service, Dial-Ac o m m e n c e f r o m 2 7 t h offering new safeguarding 100 to 1,000 employees, to invest in these solutions Battery.

August. features, and in enabling and with revenue ranging to ensure we maintain and azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. (pg14)

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US CONGRESSIONAL DELEGATION VISITS MASDAR CITY

By Qadeer Ahmad Siddiqui Dubai UAE: delegation of eight representatives from the United States Congress visited Masdar C i t y o n Sunday as part of a trip to the United Arab Emirates (UAE) to participate in an educational and cultural exchange. In addition to o f f i c i a l government meetings, the delegation, led by U.S. Congresswoman and Chairman of the Congressional Black Caucus, Rep. Marcia L. Fudge, met with senior executives and researchers at Masdar.The delegates were briefed on Masdar’s role in the development and deployment of renewable energy and clean technology in the UAE, locally and globally. The c o n g r e s s i o n a l representatives were also informed of social, environmental and economic value-driven

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Azad News UAE 1-7 September 2014, 6-12 Dhul-Qi'dah 1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007

MASDAR INSTITUTE AND TU DRESDEN PRESENT 20 TECHNICAL PAPERS ON 3D STACKS OF INTEGRATED CHIPS IN DRESDEN Researchers from Both Institutions Exchange Technical Knowhow and Assess Work Progress

By Qadeer Ahmad Siddiqui Dubai UAE: asdar Institute of Science and Te c h n o l o g y, a n independent, researchdriven graduate-level university focused on advanced energy and sustainable technologies, and Technische Universität Dresden (TU Dresden) in Saxony, Germany, today announced that researchers from both institutions have presented more than 20 technical papers on the development of threedimensional (3D) stacks of

INFINITI MIDDLE EAST INTRODUCES THE NEW Q50 TWO-LITRE TURBOCHARGED ENGINE TO THE REGION

•Modern four-cylinder turbocharged petrol engine delivers 208 HP, 350 Nm and 7-speed automatic transmission •Part of continued expansion of powertrain options across Infiniti range •Infiniti Q50 2.0L turbocharged is now available across all markets of coverage in the Middle East

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properly designed 3D stacked system consumes 70 per cent less power than a conventional chip while i n c r e a s i n g t h e communication bandwidth among the chips.Dr. Fred Moavenzadeh, President, Masdar Institute, said:The TwinLab project marks an important collaboration between the UAE and the Saxony Government in Germany that has progressed well on both sides. The biannual meeting of researchers from Masdar Institute and TU Dresden ensures each side is informed of the progress, while charting a future course of action. With the support of the UAE leadership, the collaboration continues to pave the way for inventions in computing technologies of the future.

We hope the project will result in true breakthrough innovations, bringing benefits to all stakeholders in t h e a d v a n c i n g semiconductor industry.At the meeting, Masdar Institute researchers, led by Dr. Ibrahim (Abe) Elfadel, Professor and Head of the Institute Center for Microsystems (iMicro), presented their work on various areas of 3D integration, including integration of photonic components, solar cells, and super-capacitors, as well as temperature sensing and management, yield improvement, and the use of carbon nanotube as a the 3D connecting material.Led by D r. G e r h a r d F e t t w e i s , Professor and Head of the Vodafone Chair Mobile Communications Systems at TU Dresden and co-founder of TwinLab 3DSC, the TUD researchers presented their recent advances on photonic integration at the process, device, and design levels, as well as their work on process engineering, and circuit modeling and design of systems including copperb a s e d v e r t i c a l connection.Dr. Fettweis said: “As one of the first jointly established research projects of its kind, the TwinLab has had a very successful first phase.

Researchers from both sides are working in partnership to establish a role model for other TwinLab projects. As a first result, the two research institutions have developed models, simulation techniques, and first prototypes, which build the basis for further development and optimization of highly efficient 3D chip-stack intraconnects.Dr. Elfadel said: “We are pleased that the research work conducted at Masdar Institute under the framework of TwinLab 3DSC has already graduated three students with one of them getting a best thesis award in Masdar Institute’s Computing and Information Science Program and the two others getting honorable mentions from the Microsystems Program. We are grateful for the support that our work has received from Mubadala Technology and Industry and are very much looking forward to pursuing this line of research in collaboration with our German colleagues.

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By Qadeer Ahmad Siddiqui Dubai UAE: nfiniti Middle East has introduced a powerful n e w 2 . 0 L i t r e turbocharged petrol engine that is now available to all Infiniti Q50 drivers in the region.The modern, lightweight 4-cylinder powerful petrol engine delivers 208 HP and 350Nm of torque, sending drive to the rear wheels via a 7speed automatic transmission. Flexible and efficient driving is assisted by an early useable torque delivery that begins at just 1250rpm.Manufactured with the latest fuel efficiency and tuned by Infiniti engineers for an engaging throttle

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pinion steering •4-wheel power-assisted vented disc brakes, 4-wheel Anti-lock Braking System (ABS), Electronic Brake force Distribution, Brake Assist •Advanced Vehicle Dynamic Control with Active Trace Control for dynamic cornering ability •Tire Pressure Monitoring System (TPMS) designed to monitor the air pressure inside the tires Hospitality •Driver-oriented layout and a console with warm, asymmetric design •Ample knee, head and shoulder roominess •Easy rear ingress/egress provided by wide rear door openings •Natural contour ergonomicdesign front seats for enhanced comfort •Kacchu aluminium interior trim on centre console, instrument panel and doors •Available Sunroof •Available next-generation Studio on Wheels by Bose® sound system with instrument panel threespeaker array (up to 14 total speakers), Advanced Staging Technology® Infiniti InTouch • I n f i n i t i I n To u c h n e x t generation Human Machine Interface (HMI) with world’s first dual touchscreen displays (LCD/VGA 8-inch upper and 7-inch lower color displays) •Bluetooth® Hands-free Phone System and Streaming Audio via Bluetooth® Safety Shield Technologies •Infiniti Advanced Air Bag System (AABS) with dualstage supplemental front air bags with seat belt sensors and occupant classification sensor •Front seat-mounted side impact supplemental air bags •Roof-mounted curtain side impact supplemental air bags for front- and rear-seat outboard occupant head protection •Traction control system and a c t i v e Tr a c e C o n t r o l (integrated with Vehicle Dynamic Control) •Available Technology Pack includes the following features: – Intelligent Cruise Control with full speed range – Lane Departure Warning (LDW) and Lane Departure Prevention – Blind Spot Warning (BSW) a n d B l i n d S p o t Intervention™ systems – Forward Emergency Braking – Predictive Forward Collision Warning system (PFCW) – Distance Control Assist (DCA) – Backup Collision Intervention (BCI) – Around View Monitor with Moving Object Detection (AVM) – Smart Beam Assist – Adaptive Front-Lighting System (AFS) – 3 point ELR with pretensioners, load limiters, and pre-crash and LAP pretensioners (DR/AS)

developments within Masdar City and its role in pioneering a “greenprint” for h o w c i t i e s c a n accommodate rapid

MILLENNIUM & COPTHORNE TO FOCUS ON CHINESE VISITOR GROWTH TREND Hotel chain to build upon its brand recognition in Asia, urban locations in the UAE and its conference facilities - ideal for Chinese meetings, incentive and leisure groups

By Qadeer Ahmad Siddiqui Dubai UAE: illennium & Copthorne is participating in today’s Chinese Visitor Summit, aiming to increase its share of the soaring inbound Chinese visitor numbers into the UAE and wider Middle East. The event, which is being organised for the second year by Dubai-based NPI and i2i Group China in Abu Dhabi today and tomorrow, will bring together 75 leading Chinese travel agents, MICE buyers and tour operators for two days of face-time with a cross section of regional hospitality professionals representing hotels, ground handlers, tour operators, shopping malls and leisure attractions.This is an ideal opportunity for us to speak with some of the most influential buyers from the Chinese market. We’re in a fortunate position Chinese tour operators are well aware of our brand, with 10 hotels in mainland China and a further 13 properties throughout South East Asia.

Moreover our 17 hotels in the Middle East region are well placed to serve Chinese visitors, situated mainly in urban locations, convenient for shopping malls (branded luxury consumer products are much cheaper in UAE than in China), sightseeing and of course supporting the extensive MICE calendar.We often see Chinese leisure travellers dividing their stay between several hotels during a three to seven-night stay, so having a portfolio of brands that cover all segments will help satisfy this demand,” said Naeem Darkazally, Vice President of Sales and Marketing, Millennium & Copthorne Middle East & Africa.

With Dubai only a seven hour flight from Beijing, an increase in inbound visitors from the Chinese capital to the UAE has augmented Millennium & Copthorne Hotels marketing strategy to target the burgeoning travel sector. A dedicated Chinese website and the launch of a WeChat app, the mobile communications tool used by over 70 million people in China, have all been integrated into marketing activity as spend from Chinese visitors set to top $284 billion globally by 2024 according to the World Travel & Tourism Council.In 2013, 97 million Chinese travelled internationally with Dubai reaping the benefits of this with 143,000 Chinese visitors in the first six months of the year. This was a scenario mirrored in Abu Dhabi where Chinese visitor numbers for the first seven months of 2013 were up 36

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urbanization and dramatically reduce energy, water and waste.While visiting Masdar City, the delegation was guided on a tour of the research laboratories within Masdar Institute of Science and Technology – the academic research arm of Masdar. The tour concluded with an overview of how the Institute Research Centers (iCenters) at Masdar Institute are designed to drive the development of new technologies and build human capital for the direct benefit of the UAE and the region.

CONTRACTS FOR NEW MEDICAL FACILITIES IN GCC TO REACH USD 9.53 BILLION BY END OF 2014 GCC countries to triple healthcare expenditure by 2018 Contracts for new medical facilities across the GCC are expected to reach USD 9.53 billion by the end of 2014 a 25 percent increase on 2013.

per cent.Earlier this year, Dubai welcomed the single largest incentive group in its history when 14,500 delegates from Nu Skin Enterprises Inc. in China visited between 6-16 April.

Nu Skin Enterprises is a USbased direct selling company, selling primarily cosmetic products, and it was rewarding the top sellers within its Chinese market.The group flew into Dubai in batches of 1,500to-2,000 throughout the 10 days on chartered and scheduled Emirates flights from various cities in China, and stayed in 25 high-end Dubai hotels as well as up to 10 hotels in Abu Dhabi.The MICE market is also very important to us and we have an excellent range of meeting facilities in our properties to accommodate groups. This year we have a landmark MICE property opening in Kuwait, Millennium Hotel & Convention Centre which has +6000sqm of meeting & conference space,” added Darkazally.Millennium & Copthorne Middle East & Africa, currently has a packed pipeline of new openings during the next 18 months with an overall target of 50 properties to be opened throughout the Middle East and Africa by 2017.Already the Grand Millennium Al Wahda and Millennium Abu Dhabi are doing excellent business with the Chinese market, Q1 and Q2 2014 saw strong MICE business with China contributing heavily towards t h i s i n c r e a s e d performance,said Darkazally.Nearly one in ten international tourists worldwide is now Chinese, with 97.3m outward-bound journeys from the country last year, of which around half were for leisure.

According to the World To u r i s m O r g a n i s a t i o n (UNWTO) Chinese tourists spend most in total ($129 billion in 2013, followed by Americans at $86 billion) and per tax-free transaction ($1,130 compared with $494 by Russians). More than 80% say that shopping is vital to their plans, compared with 56% of Middle Eastern tourists and 48% of Russians. They are expected to buy more luxury goods next year while abroad than tourists from all other countries combined.

By Qadeer Ahmad Siddiqui integrated chips at a Dubai UAE: workshop in Dresden.The ubai plans to attract two-day workshop that 500,000 patients for witnessed the participation treatment by 2020 as of delegations from both part of its drive to become a institutions was held on June centre for medical 23 and 24 at the Technical excellence in the region and University of Dresden. The bring a new stream of visitor delegation from the Masdar revenue, according to the Institute included eight Dubai Health Authority response, the 2.0T direct f a c u l t y, t w o r e s e a r c h (DHA).To cater for these injection petrol engine joins engineers and three patients, the DHA said,18 the renowned 3.5L V6 highstudents. The workshop private and four public performance hybrid assessed progress on hospitals will be built over powertrain and 3.7L V6 in research that is part of the the next few years.The UAE the line-up.The launch of the joint TwinLab 3D Stacked has doubled its healthcare Infiniti Q50 2.0L Chip (3DSC) Center, backed budget since 2007 and turbocharged engine marks

by Abu Dhabi’s Mubadala the next step in the Technology and Industry, company’s portfolio and the Government of expansion plan. Set to Saxony, Germany.Two of the increase its global model presentations were given by range by 60 percent and recent Masdar Institute Kingdom is spending more more than double the graduates whose thesis than USD 23 billion number of its powertrains work was funded by the improving its hospitals and within the next five years, Center. The workshop was medical facilities. One of the Infiniti’s commitment the fifth in a series of most high-profile projects is promises to cater to a wider biannual meetings started in the USD 1.7 billion King audience of discerning M a y 2 0 1 2 , a l te r n a t i n g Abdullah Medical City in customers,” said Juergen between Dresden and Abu Makkah that will have 1,500 Schmitz, Managing Director, Dhabi which work to bring beds in total, 500 of which Infiniti Middle East.

Masdar Institute and TU are allotted for specialist Highlights of the 2014 Infiniti Dresden researchers referrals.In Kuwait, the Q50 2.0L turbocharged together to discuss joint work Ministry of Health has Design and progress on 3DSC awarded local company •Sensuous dynamic styling Center projects.In her Sayed Hamid Behbehani & with unexpected welcome note, Shaima currently ranks among the Sons the construction spaciousness Salem Al Habsi, Energy and top 20 destinations for contract for the Farwaniya •Low, wide proportions and Climate Change Attaché, m e d i c a l t o u r i s m . Hospital expansion. The tight, athletic stance UAE Embassy in Berlin, T h e c o u n t r y s p e n d s 3 . 3 USD 938 million project •Infiniti signature “double highlighted the importance of percent of its GDP on involves the construction of arch” front grille, dynamic such collaborative work healthcare,the third highest three buildings making up a arch silhouette and between academic in the GCC. According to new hospital, including an crescent-cut C-pillar institutions in the UAE and Alpen Capital Investment ER facility. Kuwait is also •Distinctive LED head lamps Germany and the Banking, the UAE’s medical investing in new facilities, and lighting (headlights, contributions it makes to the t o u r i s m s e c t o r d r e w including the USD 1.26 RADO HYPERCHROME COURT front fog lights and marker strengthening of cultural and revenue of USD 1.69 billion billion New Jahra hospital COLLECTION AUTOMATIC lights), LED rear scientific ties between the in 2013.Visa rules in the project, currently under Advantage Rado combination lamps two countries.

UAEwerechanged to help t e n d e r f o r •Advanced aerodynamic Al Habsi said:This exchange encourage medical tourism, construction.Thousands of By Qadeer Ahmad Siddiqui Dubai UAE: design with 0.26 coefficient of students and faculty simplifying the process for construction professionals uiet please…..Play! Rado of drag and zero front and marks a key stage in the patients to access the involved in the development springs into action on rear lift concept cooperation between the country. Dubai Tourism and of healthcare facilities will court in 2014 with a new Performance German and the Emirati Marketing believes this converge in Dubai at The collection of stylish automatic •2.0L turbocharged research and academic market could be worth as B i g 5 b u i l d i n g a n d w a t c h e s t o a d d t o i t s technology of the fourcommunities. The much as USD 30 million a construction exhibition. HyperChrome Court Collection. cylinder petrol engine cooperation between year.The UAE spends an Participants will have Dynamic, sporty and with delivers sustained Masdar Institute and the estimated USD 2 billion a accesstoinformation and contemporary good looks and acceleration and Te c h n i c a l U n i v e r s i t y year to send patients abroad p r o d u c t s v i t a l t o t h e silky skills these are the latest o u t s t a n d i n g Dresden/ TUD through for treatment,said Andy successful delivery of these m o d e l s t o r o c k e t u p t h e responsiveness. student and faculty White, Group Event Director medical projects, including rankings.For practice, training or Differentiated drive mode exchange is a distinctive of The Big 5, the Middle insights from key experts in competitive matches, the Rado options, in conjunction with a feature that will help build a East’s largest building and the industry presenting at HyperChrome Court Collection is high performance output of qualified research construction exhibition.Gulf c o n f e r e n c e s a n d guaranteed to keep pace with you and meet every demand 208 HP and 350 Nm, ensure community that will be a countries are spending workshops. you make of it.The automatic movement is powered by the exceptional handling control model for future heavily to ensure they can Effective cost control in wearer, so these new models are ideally suited to life on the and a thrilling driving collaborations.Now in its provide the best treatment construction projects’ will be court as you work up a sweat, but guarantee a cool experience second year of operation, the inside their country and, in presented by Reem Murad, appearance when you’re relaxing after a tough tennis work •Front engine/rear-wheel TwinLab 3DSC Center has the case of the UAE, Cost Control Manager at out.15-0: The all new collection cuts a dashing figure with drive 7-speed electronically been addressing a topic of e n c o u r a g e m e d i c a l Arabtec, whose projects 36mm polished black high-tech ceramic monobloc cases. controlled automatic significant technological tourists.Rising populations include Al Ain Hospital and Lightweight, scratch-resistant and hypoallergenic, as well transmission with Downshift importance, namely how to a n d c h a n g i n g Al Ahalia Hospital.Brett as groundbreaking in their one-piece construction, they Rev Matching and manual improve performance and demographics are creating Patrick, Technical Manager, ensure that Rado definitely wins the first point. shift mode, Adaptive Shift reduce power in 3D stacked a need for more specialised Ramboll Façades, who has 30-0: The three row high-tech ceramic integrated bracelets Control chips. Such chips are slated facilities, and in turn driving worked on high profile not only ensure a perfect and comfortable fit on the wrist, but •Drive mode selector switch to be on the innovation demand for more buildings. healthcare developments also add an eye-catching element to the watch. They are (Sport, Standard, ECO, forefront of the This is providing yet another such as Cleveland Clinic Rado’s take on the tennis bracelet. Another point to the Custom settings) semiconductor industry over opportunity for the region’s Abu Dhabi and King Saud materials specialists.

•4-wheel independent multithe next decade. Compared construction sector, and Medical City in Riyadh, will 40-0: A quality Swiss automatic movement with 38 hour link suspension (front single to the conventional 2D chips firms are getting the chance deliver a workshop on high- power reserve ensures that there will be no time violations pivot double-wishbone that need to be shrunk in size to work on some of the most performance façades from and you’ll never be late back on court from the changeover design/revised rear design) to pack as much as possible e x c i t i n g h e a l t h c a r e design through delivery.The break. Victory is in sight. with extensive use of into a single layer, in 3D chip projects,White added.Saudi Big 5 runs from 17-20 Game Rado!Indexes, hands and dial details in blue, orange lightweight aluminium stacking the chips are Arabiais among the GCC November at the Dubai and green SuperLumiNova® represent hard, clay and components and front and thinned and stacked on top countries forecasted to triple World Trade Centre and is grass playing surfaces respectively. With this new collection rear stabilizer bars of each other to produce healthcare expenditure open from 11:00am to Rado is not only the master of materials, but also the king of •Power-assisted vehicleh i g h - s p e e d a n d across the region, according 7:00pm daily. the court.Ladies and gentlemen, your new tennis champion speed-sensitive rack-andmultifunctional systems. A to Frost & Sullivan. The for 2014 is Rado! azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. (pg15)

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ECCO DRESS COMFORT: STYLE WITHOUT COMPROMISE

By Qadeer Ahmad Siddiqui Dubai UAE: elcome the Fall 2014 season in functional style with ECCO’s Dress Comfort collection. Featuring the

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Azad News UAE 1-7September 2014, 6-12Dhul-Qi'dah 1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007

FAMILY BUSINESS MEMBERS TO CONVENE AT CONTINUUM FAMILY BUSINESS CONFERENCE TO DISCUSS ‘VALUES DRIVING GROWTH’

By Qadeer Ahmad Siddiqui Dubai UAE: amily businesses members from across the globe are set to gather in London for the fourth annual edition of Tharawat Family Business Forum’s Continuum Family Business Conference, which will be held from 27 to 29 August. Family-owned businesses are the rule, not the exception, and therefore have a major impact on the global economy through their unique ability to create jobs and maintain long-term profitability. Titled ‘Values Driving Growth’, Continuum 2014 will provide a platform for real-world knowledge exchange.With heavy competition in global markets, it has become essential for family businesses to strengthen their internal structures and adapt smart strategies that address the changing nature of the business landscape.

Through multiple sessions and workshops to be held over the three-day period, attendees will learn how the synergy between governance, entrepreneurial spirit, and family office structure can solidify a f a m i l y ’s u n i q u e v a l u e system, and do so in a way that fosters sustained growth for years to come.Dr. Hischam El Agamy, Founder, Tharawat said: “In today’s rapidly changing world, with strong and sometimes unexpected shaping forces, sharing ideas and experiences is one of the most helpful tools for business leaders.

Continuum stimulates that very important dialogue between businesses families from all over the world and creates a space, where the different generations can have a relevant conversation about the future of business. This year we will discuss the forces that influence business sustainability and examine the impact of family values as a stabilizing factor.This year’s edition of Continuum will also delve into the topic of next generation leaders. Young leaders play a crucial role in ensuring the continuation of the family business legacy, and in integrating innovative solutions to counterbalance the economic forces influencing the conduct of business. A dedicated

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NextGen session will equip attendees with practical tools and business acumen required to thrive as a 21st century business leader.

Through the education and networking opportunities that the conference has come to be known for, Continuum 2014 is set to be a truly exciting opportunity for family-owned businesses to immerse themselves in an open atmosphere with likeminded families as they move towards a successful future.Esteemed speakers such as: Mr. Ravi Kant, former Vice Chairman, Tata Motors, India; Prof.

Stephane Garelli, Professor, IMD Business School Lausanne and Founder of IMD World Competitiveness Center, Switzerland; and HSH Prince Michael von und zu Liechtenstein, Chairman, Industrie- und Finanzkontor and Founder and Chairman of Geopolitical Information Service AG Vaduz, will exchange knowledge.

Additionally, family business leaders such as Mrs. Carole Hubscher, Chairwoman, Caran d’Ache, Switzerland; M r. J o a q u i n U r i a c h President, Grupo Uriach, Spain; Ms. Patricia Ghany, CFO, Esau Oilfield Supplies Co. Ltd Trinidad and Tobago; M r. O m a r S a f e y e l d i n Chairman and CEO, EGIC, Egypt; and Mrs. Cherine Debbas Moukaddem Debbas Moukaddem, Executive and Leadership Coach and Board Member, Debbas Holding, Lebanon, will explore how family businesses can achieve growth without foregoing their values.The Continuum Family Business Conference is sponsored by Obeikan Investment Group, Saudi Arabia, and supported by the Essa Abdullah Al Ghurair Investment Group, UAE; WJ Towell, Oman; and A l Wa z z a n E d u c a t i o n Services, Kuwait. The conference is held in partnership with the Tharawat magazine and has grown to become an indispensable resource in facilitating a healthy learning environment for family businesses in shaping a global community of peers.

For more information on the event, please visit www.tharawatconferences. org/continuum2014, and for inquiries, please contact conferences@tharawat.org.

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industry: comfort and style.

The result is an assortment of all-occasion shoes created without compromise, and you’ll want to wear them all day long.In this collection, the tassel

UAE’S FACILITIES MANAGEMENT INDUSTRY VALUE COULD HIT APPROXIMATELY AED 20 BILLION BY 2015, SAYS G4S G4S’ Newly-Appointed UAE Director of Outsource Service:

By Qadeer Ahmad Siddiqui Dubai UAE: acilities Management (FM) services contracts in the UAE could be valued at approximately AED 20 billion per annum by next year, according to Nigel Hall, who was recently appointed as UAE Director of Outsource Service in G4S, with reference to an internal study held by G4S.The statistic included FM services that ranged from cleaning services, pest control,office services, landscaping, waste management and building management systems with the exclusion of security services, an average of 60 per cent of most industries in the UAE may outsource its FM requirements, says the firm.G4S which employs m o r e t h a n 11 , 5 0 0 employees in the UAE to provide manned security services, electronic security solutions, and cash solutions, in addition to FM believes that the Emirates’ on-going delivery of new commercial and residential buildings, coupled with an increasing demand for everhigher levels of service provision, will see the industry continue to grow healthily into the next decade.Annual growth in the UAE is driven by the construction boom, as well as the increasing customer demand for improved service levels, not just personnel,said Dubai-based Hall,who has worked in the country for much of the last decade, and currently oversees a team of 8,000.The single, most important critical improvement we are seeing

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in the UAE market is the sophistication of the contracting. FM contracts are becoming more integrated, more metricbased, and crucially, longer in duration. The combined e f f e c t o f t h e s e improvements is better service for customers and of course, improved costefficiencies for all parties.

The UAE is the GCC’s leader in this respect,added Hall.G4S says that UAE clients, as well as those operating across the Gulf, are increasingly looking for a one-stop-shop solution that will enable their organisations to reduce management time expended on FM, but also a solution which can be measured for effectiveness and efficiency over say three to five years, as opposed to the typical annuallyrenewed contract.Hall will also be heading G4S’ Recruitment and Outsource service, a fast growing service that offers organisations recruitment flexibility by allowing them to employ personnel on G4S’ payroll through fixed term contracts. “G4S is able to manage all selection, recruitment, mobilisation, administration and payroll related to supplied personnel on our customers’ behalf”, he added.

natural allure of Scandinavian design, the new range of ultracomfortable footwear uses the brand’s patented Direct I n j e c t i o n Te c h n o l o g y ® wrapped in fine materials and finally crafted into clean, svelte lines.Manufactured with Nordic optimism in mind, the new line is the product of ECCO’s pioneering efforts to integrate the two polar philosophies that often do not meet in the footwear

trend comes to the fore with the velvety Touch 15 loafers in Fall’s most coveted shades black, midnight and burgundy for the ultimate a l l - r o u n d e r f o o t w e a r.

Meanwhile, heeled ankle boots are the perfect choice for those looking to extend their shoe selection for both and play. And for a rugged, off-duty appeal, wear the patent Chelsea boots together with a loose top and skinny denim jeans.

CERAMIC DECORATION ON CANVAS Italian artist, Amedeo Tremigliozzi at Swiss Tower, JLT Dubai

EID AL ADHA SHOPPING BONANZA WITH ORIENTAL RESIDENCE BANGKOK Celebrate and shop with Oriental Residence Bangkok’s Eid Al Adha shopping package for families

By Qadeer Ahmad Siddiqui Dubai UAE: i f t s a r e a quintessential part of celebrations and festivities. With Eid Al Adha just around the corner, Oriental Residence Bangkok has created a fun and exciting shopping escape package for the whole family as a special gift this season.With a vibrant Muslim community, Eid Al Adha is well

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celebrated in Thailand with its bright and animated streets filled with colourful bazaars and shops that offer traditional culinary delights throughout the festive season. Offering an elegant and stylish welcome, Oriental Residence Bangkok provides an ideal escape tailored to provide the special attention, needs and services required to allow families to uniquely celebrate the blessed festivities in luxury and comfort in the heart of Bangkok.The luxurious and elegantly stylish Oriental Residence Bangkok is just minutes away from Southeast Asia’s newest upscale retail destinations including Central Embassy, and other famous family attractions such as Siam Ocean World Aquarium and Madame Tussauds Bangkok, making it perfect for families wishing to

explore the vibrancy of the kingdom’s capital with its chic restaurants, stylish shopping centres and funfilled sights and tours.The ‘Oriental Residence Shopping Escape’ package includes two (2) night stay in one (1) bedroom suite (also available in two (2) bedroom suite) and a host of extras and added value items such as: daily breakfast at Café Claire, round trip airport transfer by Toyota Alphard, dining voucher with credit value of THB 2,000 (USD 62) per unit/stay, complimentary early check-in at 12.00hrs and late check-out at 16.00hrs., welcome gifts for kids (up to 2 children), complimentary shuttle transfer to Central Embassy, and discount vouchers of 35% off at Siam Ocean World Aquarium and Madame Tussauds Bangkok. The total package costs THB 10,720++ Thai Baht (approximately US$ 336.00), exclusive of taxes a n d s e r v i c e charges.Bookings start from August 2014 through to 12 October 2014 for stays valid between 25 September 2014 to 12 October 2014 (including Eid Al Adha dates).

For reservations or more information, visit w w w . o r i e n t a l residence.com

SAGE OFFERS TIPS ON RECONCILING CLOUD AND ON-PREMISES APP Hybrid strategy emerges as EMEA cloud hardware spending seen hitting USD4bn mark in 2014

By Qadeer Ahmad Siddiqui Dubai UAE: wiss Art Gate UAE is proud to present the artworks of Italian artist, Amedeo Tremigliozzi in Swiss Tower JLT Dubai, curated by Kurt Blum, general manager of Swiss Art Gate UAE. The exhibition "Ceramic decoration on canvas" runs until 26 October and is open to the public daily from 9 am to 7 pm. On display are thirteen acrylic artworks of the Italian artist, Amedeo Tremigliozzi, who is a ceramist at the s a m e time.Amedeo Tremigliozzi was born in 1973 in Benevento. He began his studies at the School of Art Benevento, which soon led him to seek forms and colors, increasingly intense. After

through the direct study, intuitive screens considerable dimensions in the study of light and becoming stronger colors, the artist managed to create an own style "ceramic decoration on canvas," which condenses with extraordinary intensity, emotions and feelings alive, requested a fanciful imagination.The nature, spectacular shapes and colors that show the fields and meadows, the

By Qadeer Ahmad Siddiqui Dubai UAE: ridging the divide between cloud and on-premises applications has become an emerging trend in many regions across the world, including the Middle East.

MOBILE DEVICE EXPLOSION TO DRIVE But while cloud computing ERP GROWTH IN MIDDLE EAST may add a new dimension organisations may have to Over 80% of Sage and IDG Connect survey to innovation, especially as manually reconcile various information travels beyond platforms. This is not only respondents say smartphones and tablet usage the firewall, reconciling this time-consuming, but also to rise technology with existing on- error-prone,” Srinivasan

By Qadeer Ahmad Siddiqui premises software has said.He added that there Dubai UAE: posed new challenges for are several ways cloud he steadily rising use organisations, said Kannan applications can be unified of smart mobile S r i n i v a s a n , P r e - S a l e s with existing on-premises devices such as Manager at Sage CRM applications. These are: smartphones and tablets in (Sage Middle East).A hybrid 1.Through a middleware the Middle East workplace is environment, where cloud r e p o s i t o r y a p p r o a c h , expected to offer enormous a n d o n - p r e m i s e s wherein information can be opportunities to enterprise applications co-exist, offers integrated from both data resource planning (ERP) a c o m p e l l i n g v a l u e sources and updated in real vendors looking to tap this p r o p o s i t i o n f o r time to become a federated growth market, according to organisations seeking to repository; irresistibly attract involving operate seamlessly across 2.Through a third-party the latest survey conducted TOMMASO VOLPE APPOINTED INFINITI data and initiate ERP y o u r m o o d , c r e a t i v i t y, v a r i o u s p l a t f o r m s . i n t e g r a t i o n t o o l k i t s

by IDG Connect, a processes from wherever GLOBAL DIRECTOR FOR FORMULA ONE o f f e r i n g w o n d e r f u l Integrating data from approach, where data can subdivision of market they happen to be and inspirations. The passion for d i s p a r a t e s o u r c e s , b e m a n i p u l a t e d a n d intelligence firm

By Qadeer Ahmad Siddiqui companies are likely to look decoration attached to these however, remains a major updated; and International Data Group Dubai UAE: for ERP vendors to deliver forms and ideas ceramic led concern facing CIOs [chief 3.By utilizing both the (IDG), on behalf of Sage nfiniti has appointed assurances around him to mix these two information officers] today,” a b o v e - m e n t i o n e d Middle East, a leading Tommaso Volpe its new smartphone/tablet PC, elements, elaborating on a he said.Srinivasan also frameworks. global vendor of business Formula One Global application and data w e l l o r c h e s t r a t e d mentioned that another Most importantly, CIOs management solutions for Director, effective security integration and c o n t e m p o r a r y p i c t o r i a l challenge for most IT have to recognise the fact medium-sized companies.

September 1, 2014. Volpe management.Mobile phone c o n t e s t w i t h l o t s o f departments may not only that integration is not a oneThe report is based on will be responsible for usage and tablet shipment light.Amedeo Tremigliozzi be integration, but the rules o f f t a s k o r a s i n g l e responses by IT managers Infiniti’s entire activities in the Middle East and Africa s a i d : " I a m a l w a y s g o v e r n i n g b u s i n e s s application approach. It is in key Middle East markets around its title partnership (MEA) have skyrocketed in challenged by doing work on process management, such an ongoing engagement such as Bahrain, Jordan, and vehicle performance recent years. In its Global canvas, because the work as enterprise policies on that involves a companypartnership with four-time our business.Infiniti is Title Kuwait, Lebanon, Oman, Media Intelligence Report, on ceramic is 3-dimensional linking into the cloud wide strategy to incorporate Formula One Champion P a r t n e r a n d V e h i c l e Qatar, Saudi Arabia and the eMarketer highlighted the and the one on canvas is a stack.In recent years, more reconciliation rules across Infiniti Red Bull Racing. He Performance Partner of UAE.In addition, the volume region’s significance as will be based at Infiniti’s Infiniti Red Bull Racing. It of smartphone and tablet having the world’s second graduating in 1993, he flat cotton screen only. In the and more enterprises are different data sources.This global headquarters in Hong has a far-reaching technical devices in the responding l a r g e s t s m a r t p h o n e decided to expand the old meantime my brain is waking up to the business covers existing and future Kong and report to Vincent colla b o r a t i o n w i t h t h e organisations is forecast to population at 561 million in p i c t o r i a l s t u d i e s a n d switching between a 3- growth potential of a cloud applications within the Gillet, Infiniti Vice President, F o r m u l a O n e t e a m . expand by 33% and 35%, 2014, which is expected to c o n t i n u e h i s l e a r n i n g dimensionial and a 2- strategy. Across Europe, organisation’s application Global Marketing. Volpe Sebastian Vettel, its four- respectively, during the swell to 670.9 million by process he enrolled at the dimensional thinking.The art Middle East and Africa portfolio, he explained.As a joins Infiniti from Lotus Cars time World Champion driver, period.Keith Fenner, Senior 2017.Keith Fenner, said Academy of Fine Arts in exhibitions at Swiss Tower (EMEA), for example, result, a traditional way of in the UK, where he has serves as Infiniti’s Director of Vice President Sales – Sage mobile ERP applications Naples. The passion for J LT a i m t o m a k e a r t o v e r a l l i n v e s t m e n t i n delivering integration would been the head of global Performance. In his new ERP Africa and Head of and data on portable decoration attached to forms accessible to everyone who h a r d w a r e f o r c l o u d n o t b e e ff e c t i v e a n d m a r k e t i n g a n d r e t a i l capacity, Volpe will be Sage Middle East. said devices in the Middle East is and ideas led him to attend a walks into a public place, as environments is expected enterprises may need to m e r c h a n d i s i n g . H e responsible for developing these findings reveal how still at nascent stage, but course organized by potters well as to showcase the work to reach over US$4 billion in c o n s i d e r t h i r d - p a r t y succeeds Andreas Sigl who and executing Infiniti’s the region’s ERP landscape this is expected to become Valisannio.His artistic career of local Emirati, expat and terms of user value by the integration tools that do not will move on to a new g l o b a l F o r m u l a O n e is set to transform in the m o r e u p b e a t a m i d a began with painting on international artists. The art end of 2014, a robust 19 per j u s t c o n d u c t e x t r a c t , assignment within the activation strategy.Volpe near future with porting ERP significant explosion in the ceramics, in 2000, in his exhibitions are a series, cent year-on-year growth, transform and load (ETL) initiated and organized by according to the latest systems, but are also cloudapplications onto devices – Nissan Corporation. deployment and use of studio called "Axis Mundi", most recently worked for survey by International application ready.Now, We are pleased to have Lotus Cars UK where he re- in a secure and reliable smartphones and tablet which he constantly sought Swiss Art Gate UAE. Tommaso as part of the launched the Lotus brand, manner – becoming less of PCs for business purposes ways and decorations, E x h i b i t i o n Data Corporation (IDC).By more than ever, it has Infiniti team,said Gillet. d e v e l o p e d i n t e g r a t e d a “nice-to-have”, and more in the near future.As such, preparing traditional Italian i n f o r m a t i o n : T h e A r t 2018, more than 22 per cent b e c o m e i n c r e a s i n g l y Infiniti’s involvement in marketing, sales and PR of a non-negotiable end- mobile ERP development pottery on adapting an E x h i b i t i o n " C e r a m i c of IT infrastructure spend in difficult for CIOs to focus on Formula One is an integral plans, and activated the user requirement in most initiatives must run beyond evolutionary process in Decoration on Canvas" runs the region will be related to just one platform and part of our business. With sponsorship with the Lotus cases.Key business roles, designing mobile interfaces modern key, and then until 26 October 2014 at c l o u d e n v i r o n m e n t s o v e r l o o k a n o t h e r .

T o m m a s o ’ s s t r o n g Formula One Team. Prior to including staff working in as add-ons to existing, PC- devoted himself to painting Swiss Tower JLT Dubai. The comprising on-premises I n t e g r a t i n g t h e t w o background and experience that, Volpe worked for l o g i s t i c s , w a r e h o u s e orientated ERP systems on canvas ranging from exhibition is open for the private clouds, hosted t e c h n o l o g y - b a s e d i n s p o r t s c a r s a n d Ferrari in Italy as Corporate management and field sales and take into account where classic to contemporary public from 9 am to 7 pm private clouds and hosted applications (cloud and ondaily.For more information public clouds, the market premises) is the way to go sponsorship activation, we Marketing Manager. Volpe is and servicing, will rely on the application is hosted experiences. for companies looking for a look forward to further an Italian national and holds mobile ERP apps more than (either locally or in the cloud) The desire to continue along please view the website of intelligence firm noted. s t r e n g t h e n i n g o u r a Bachelor’s degree in others,” said Keith Fenner. and how end users will this path, with classic www.swissartgateuae.com Cloud, undoubtedly can long-term approach to their collaboration with Infiniti Red Economics from Università “But once armed with their collaborate via the app,” he decorations of ceramics in a or contact Mr. Kurt Blum, open up new opportunities, IT needs,” Srinivasan own devices, workers in all b u t w i th o u t a p ro p e r concluded. c o n t e m p o r a r y c o n t e x t , +971 50 225 1783.

Bull Racing in all aspects of Federico II in Naples, Italy. said. departments will access i n t e g r a t i o n s t r a t e g y, azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. (pg16)

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QNET CONDUCTS AN EXCLUSIVE BEAUTY WORKSHOP FOR ITS PHYSIO RADIANCE BEAUTY RANGE IN DUBAI

Azad News UAE 1-7 September 2014, 6-12 Dhul-Qi'dah 1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007

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Additionally, our processor allows for energy efficiency, so you can talk and play without worrying about battery life! This is a prime example of Intel driving innovation in the smartphone arena, while being a forerunner in merging today’s ‘go’ generation and technology.

ZenFone The Incredible Smartphone for Everyone The ZenFone series incorporates beautiful design, high-quality materials and the seamless functionality of ASUS ZenUI to bring empowering luxury to users. Available with screens ranging from 4 to 6 inches and in a variety of striking colors, there is a ZenFone to match anyone's needs and sense of style.

ZenFone 5 & ZenFone 6 models feature Corning® Gorilla® Glass 3 screens for incredible scratch r e s i s t a n c e a n d durability.ZenFone 4 has a gorgeous 4-inch display and is easy to personalize with swappable back covers available in Charcoal Black, Pearl White, Cherry Red, Sky Blue and Solar Yellow colors. It supports Micro SD cards up to 64GB, giving plenty of room to store photos, videos, apps, and more.ZenFone 5 comes with a spacious 5-inch HD IPS+ display that can even be used while wearing gloves. Its stunning design tapers to just 5.5mm at its thinnest edge. ZenFone 5 is available in Charcoal Black, Pearl White, Cherry Red, Champagne Gold and Twilight Purple colors. It is equipped with an 8megapixel camera and is complemented with a high performance and powerefficient Intel® Atom™ processors to deliver phenomenal mobile experiences.ZenFone 6 offers a fantastic 6-inch HD IPS+ display complemented

by SonicMaster audio technology to deliver immersive entertainment experiences. It is equipped with a powerful 13megapixel camera for clear, high- resolution photos.

ZenFone 6 is available in Charcoal Black, Pearl White, Cherry Red and Champagne Gold colors.

ASUS ZenUI Fluid, Intuitive

and Beautiful ZenFone is one of the first ASUS devices to feature ASUS ZenUI, the all-new, exclusive mobile user interface developed around the concepts of freedom, expression and connection.

Featuring a new visual design made to be efficient and inviting, it contains modern 'flat' icons, vivid color themes, animations, new ringtones and notification sounds, and a clean layout to present information clearly.ASUS ZenUI also includes two ASUS exclusive apps — What's Next and Do It Later — designed to free users from actively having to manage the multitude of information they are confronted with daily, and enable them to be more productive. What's Next puts the information currently most important and useful to the user — such as upcoming appointments, new messages and missed calls from VIP contacts, weather at the next destination, and more front and center on the lock screen, the home screen and in the notification drawer.

Do It Later frees the user to focus on the task at hand, without forgetting about other important things that they need to do later. If a user is in the middle of writing an email and receives a phone call, a simple button tap automatically creates a reminder to call that person back. Users can also save interesting items, like articles, YouTube videos, or any web page, to read later.

Each reminder and saved item is collected in the separate Do It Later app and includes a shortcut to perform the related action, such as call a contact or view a webpage.

PixelMaster professionallooking photos, every time Every ZenFone features PixelMaster, an exclusive ASUS camera technology comprising a set of features including Selfie Mode and Depth of Field Mode that improve camera performance and make it easier for users to capture great photos and videos.

Two additional PixelMaster

features, Low-light Mode and Time Rewind, are also available on ZenFone 5 and ZenFone 6.Low-light Mode significantly increases camera performance in poorly lit scenes. By merging adjacent pixels, the camera increases light sensitivity by up to 400% and contrast up to 200%, resulting in clear and bright low-light shots without the need for a flash. Electronic Image Stabilizer (EIS) improves low-light performance even further resulting in sharper, nonblurry photos. Low-light mode is also available when shooting video.Action photography can be challenging due to subject motion, but Time Rewind makes capturing that perfect m o m e n t e a s i e r. B y automatically taking multiple pictures before and after the user presses the shutter button, the chance of getting a great photo of a difficult subject is increased. After taking the photo, the user can “go back in time” using an easy-to-use interface to select the best shot, or can simply choose to save all of the available shots captured by the camera.Selfie Mode is a new and innovative way to take high-quality selfportraits (‘selfies’). It enables the user to use the high resolution main camera on the back of the phone instead of the lower resolution front-facing camera to take and individual selfie or one with a group of friends. The camera automatically detects when the selected number of people is in the frame and begins a countdown before taking three photos. Afterwards, the user can select the bestlooking photo to save and share online.

Depth of Field Mode lets the user capture engaging photographs with sharp, isolated subjects set against rich, softly blurred backgrounds a look known to photographers as shallow depth of field that is usually only possible with dedicated, high-end cameras.

AVAILABILITY & PRICING: ZenFone4 is priced at AED399; ZenFone5 is priced at AED899; ZenFone6 is priced at AED1099. All models will be available at Jumbo Retail Outlets & Dubai Duty Free.

All models will be available O n l i n e a t w w w. u a e . s o u q . c o m , www.uae.jadopado.com, w w w. g r i d z . c o m , www.arush.ae & www.alshop.com

EXPO CENTRE POSTS STRONG H1 PERFORMANCE Reveals exciting line-up of events for the second half

By Qadeer Ahmad Siddiqui Dubai UAE: fter reporting extraordinary growth in first half of the year, the region’s premier exhibition organiser & events venue Expo Centre Sharjah is gearing up for a busy second half, presenting some of the most sought-after consumer and trade exhibitions in the region and the world.Expo Centre had a phenomenal start to 2014, when the first show in its events calendar, SteelFab 2014, added 50 per cent more exhibition space to accommodate a 25 per cent rise in the number of exhibitors. The increase in visitor turnout too saw a significant surge of 25 per cent, an unprecedented rise in the 10-year history of SteelFab.The impressive growth continued with the next event, the International Education Show, which recorded a 34 per cent rise in the number of visitors, and the other shows that followed. Now, after the summer break, we are ready for the new season,

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and Ruler of Sharjah, and occupy 20,000 sq metres of exhibition space.Major attractions at the event include stunning gold & diamond jewellery creations from around the world with national pavilions of Hong Kong-China, Thailand, India, Italy, Malaysia & Singapore and attractive p r i z e s i n d a i l y r a ff l e draws.Taking place from November 26-29, the International Automobile Show is a must see event for everyone with a passion for cars. Alongside, the region’s most coveted awards for the automotive industry, the Middle East Motor Awards (MEMA), will be held on November 27.The events line-up, which also includes Sharjah International Book Fair, Chinese Commodities Fair Sharjah, Halal Middle East and Kitchen Equipment Middle East, has generated immense interest within the country and the region, prompting Expo Centre to look forward to phenomenal growth in existing and new shows in the coming season.

of your skin. Most visible results include youngerlooking skin as the products delay the signs of ageing by reducing fine lines and wrinkles; lightened age spots; enhanced skin hydration levels; improved skin texture; relaxed facial muscles; clearer and even skin tone; plump, smooth and nourished skin for a

By Qadeer Ahmad Siddiqui Dubai UAE: ince opening on the 18th March 2014, Salalah Rotana Resort has been renowned as the Sultanate’s largest free-standing hotel, acclaimed for its picturesque landscapes littered by fragrant frankincense trees and an ideal destination for the entire family. This summer, the resort caters to couples, families and foodies alike as it welcomes the newest star to its culinary family, ‘Silk Road’, a fine-dining restaurant that takes diners of the present day through a was fun, relaxing and glowing aura.The Physio culinary journey through i n t e r a c t i v e a n d w a s Radiance Visage+ boosts Asia, Middle East and performed in the presence of the powerful ingredients in beauty editors and bloggers the skincare range to be at the Nassima Tower in absorbed more quickly and Dubai.Developed in Paris, easily into the facial skin. It France this breakthrough uses a combination of three skin care range is an technologies: effective and all natural way •Galvanic Technology which to pamper and regenerate uses low-voltage direct your skin at the cellular level. c u r r e n t w h i c h d e e p l y Its unique formulation is an cleanses the skin and exclusive combination of e n h a n c e s t h e s k i n ’ s ingredients to activate your absorption capabilities. This Europe.Silk Road is a term skin cells to work naturally at means you skin will absorb coined during the Han their best, assisting in the ingredients of whatever D y n a s t y i n C h i n a t o r e s t o r i n g y o u r s k i n ’ s products you use, in a much describe the trade route youthfulness and radiance. more effective manner, from the Far East, through The skincare range is helping you get the best out Asia Minor and across to the Western world. It ran in complemented by Visage+, of your skincare products. a facial device developed by •Radio Frequency which parallel with the Spice skin care experts, based on rejuvenates and delivers a Route, which brought a K o r e a n t e c h n o l o g y . constant and stable dose of range of new, exotic flavours International personal care radiowaves to penetrate the by sea from the spice expert, Sunny Shaper, with skin. The absorption of Islands of the Pacific, 30 years of experience in the radiowaves causes tissue through Arabia by way of beauty and personal care heating, which stimulates major ports such as the one industry did a demonstration your skin to generate in Salalah and into the on a volunteer to explain collagen resulting in firmer Mediterranean. Silk Road how to use the device with skin and reduction of fine has embraced the history by incorporating the various the skin care range. He said: lines.

“QNET’S Physio Radiance •Chromotherapy uses LED spices found within the product range embodies a (Light-Emitting Diode) lights Sultanate of Oman and natural beauty solution for for treatment. This is an those that were among the both genders with different i n t e r e s t i n g m e t h o d shipments from the Pacific needs and requirements. It’s documented since ancient Islands into the restaurant’s a proven solution for the times as a way of using color destination-inspired yet most challenging skin types to heal. Much research has contemporary menu.This and conditions. Ultimately been done on the effects of extraordinary restaurant r e s u l t s s p e a k f o r the light spectrum on the boasts 80-90 partially themselves!When used human body. Color therapy elevated indoor seats regularly, the new Physio healing is a technique of accommodating two to eight R a d i a n c e V i s a g e + i n restoring imbalance by guests per table and flexibly combination with the other applying healing colors to caters to larger parties with top range Physio Radiance the body. The Red LED light a v a r i e t y o f s e a t i n g skin products such as the rejuvenates your skin by selections. Designed to be Comfort Emulsion Cleanser, stimulating the collagen in it. open and airy, the outlet is the Remineralising Toner It lifts your skin, makes it exquisitely furnished with a L o t i o n , E x t r e m e A n t i - firmer and diminishes your w a r m a n d w e l c o m i n g O x i d a n t S e r u m a n d fine lines. Blue LED light is ambiance. Home to an Radiance Enhancer Day & used for acne treatment. animated open kitchen; the N i g h t F l u i d , s h o w s Yellow LED light is used on culinary team turns up the heat as they showcase immediately a change in the sensitive skin. diverse cooking techniques appearance, texture and feel through entertaining, SHWETA WAHI TO UNVEIL NEW g a s t r o n o m i c transformations.Dinner COLLECTION AT INDIA FASHION WEEK, guests are spoiled for 2014 selection as the 180 Young designer’s latest creations are a nod to squared metre island features the finest array of the long standing relationship between India culinary delights, ranging and the Middle East from a hot section introducing flavourful Arabic

By Qadeer Ahmad Siddiqui stews and Far Eastern Dubai UAE: curries such as the anadian-Indian deliciously creamy Mirch fashion designer Baigan Ka Salan in a Shweta Wahi is all set coconut curry mixed with to unveil her stunning new baby eggplants, fried green collection at India Fashion chilies and peanuts or to Week (IFW) in Dubai this more traditional oriental wok week. The youngest

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ASUS CELEBRATES THE LAUNCH OF THE ZENFONE IN LOWER GULF Regional Director Leon Yu introduces the flagship Smartphone series and exclusive ASUS ZenUI user interface

By Qadeer Ahmad Siddiqui Dubai UAE: eon Yu, ASUS Regional Director announced the availability of the ZenFone Series for Lower Gulf at a press event in Dubai today.

During the event, Mr. Leon introduced the complete ZenFone lineup and the exclusive ASUS ZenUI mobile interface, together with many of its unique features.Among the premier ASUS ZenUI features is PixelMaster, a camera technology that is an essential part of the ZenFone experience. The exclusive PixelMaster camera technology makes it effortless to capture memorable photos and videos in any lighting condition. The ZenFone Series also features highperformance and powerefficient Intel® Atom™ processors to deliver outstanding mobile experiences.For the first time, Middle Eastern customers can experience the empowering luxury of the long-anticipated ZenFone, available in a range of sizes and colors. All ZenFone models come with ASUS ZenUI, the all-new mobile user interface with over 1000 enhancements that make ASUS mobile devices even more fun and seamless to use.The launch of ZenFone in Lower Gulf marks a significant milestone for ASUS. "The strength of ASUS lies in the innovation of all our products. We are looking forward to unveil the phenomenally crafted and affordable luxurious phone in the Middle East and surpass all expectations of our consumers who are always in search of incredible. We look forward to the region joining us in celebrating our brand spirit, and weaving technology into the fabric of our everyday lives", said Regional Director, Leon Yu.Joining Regional Director Leon Yu on stage, Intel Regional General Manager, Middle East & North Africa, Taha Khalifa said: “Intel is focused on driving innovation and by partnering with Asus in this region; we are looking forward to the launch of the ZenFone smartphone series. Powered by an Intel Atom processor, we put the needs of our customers first - web pages download fast and users can quickly and seamlessly switch between apps. Gamers can now have realistic 3-D gaming experiences with high definition graphics.

By Qadeer Ahmad Siddiqui Dubai UAE: NET conducted an exclusive beauty workshop today with an international personal care expert to introduce its latest Physio Radiance beauty range which consists of a complete skin care collection and a facial toning device. The private launch

FLAVOURS FROM THE SILK ROAD Salalah Rotana Resort’s newest gem takes you on a culinary journey through Asia, Middle East and Europe

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designer at this year’s edition of the fashion extravaganza, Shweta is just her brand in the past.For Shweta, fashion isn’t just about glamour; her creations afford equal importance to comfort and everyday wearability. And as a nod to this philosophy her models always walk bare foot on the catwalk, rather than wear uncomfortably tall heels.Her latest collection is all about arabised ready-to-wear clothing with a desi twist. So it’s all about clean flowing abayas, jalabiyas and westernised separates; all with a slight edge to them.

The collection at IFW consists of a whole new introspection of Indian/Arabic culture and fashion.I’ve reworked and added an Indian feel to the abaya and jalabiya silhouette. You can expect commercially viable, readyto-wear pieces with clean, classic cuts,” says Shweta talking about her latest collection.Shweta Wahi’s collection will be revealed on September 4th, 2014 at the India Fashion Week.

For further information please contact - Neha Pandey, 052-6684045 / neha.pandey@beauty-nbeats.com

fried dishes like the Kung Pao Prawns tossed with dried chili and cashews. The cold section carries a broad variety from east and west, such as sushi, an assorted array of colourful mezzeh and crisp Italian anti-pasti.

Hearty, savoury dishes such as pizza and pasta can be

found in the Italian section and the impressive grill keeps diners coming back with its grand selection of smokey, succulent cuts of the finest meat as well as fresh, juicy seafood, Tandoori and Iranian style grill. A large range of signature main dishes cater to every diner’s heart’s desires with sweet and tangy delights like the Lobster and Duck Chow Mein in ginger noodles, pulled barbeque duck and mixed vegetables or one for the meat lovers - Braised Beef Short Ribs deliciously marbled and tender complemented with fried tofu and stewed ‘daikon’ (winter radish). Running the theatrics of the culinary team is mastermind FuGang He originating from Penglai in the Shandong province of China - famed for legends of immortality and known as the ‘Water City’. Raised in a household with three generations of culinary expertise, FuGang He developed his familiarity of Asian cuisine at an early age and further tuned his craft through extensive culinary education and hospitality experience in luxury hotels such as the Fuhua Hotel in Weifang City, China and Qingdao Ocean Spring Metro Park Hotel and international brands such as the Marriott Hotel in Doha, Qatar.We are very excited to be a part of the opening team in Salalah Rotana Resort and have high hopes for the launch of our beautiful Silk Road. I look forward to contributing to the overall guest experiences by sharing the authentic flavours and hearty dishes of the region, Europe and with tastes closer to my home in Asia,” remarks a vibrant Chef He.

HOW THE US FOUND AN EXTRAORDINARY SOLUTION TO OIL SUPPLY RISK Head of Commodity Strategy at Saxo Bank Ole Sloth Hansen

By Qadeer Ahmad Siddiqui Dubai UAE: new report from the U S E n e r g y I n f o r m a t i o n Administration highlights the extraordinary rise in US liquid fuel production over the past few years and how i t h a s h e l p e d o ff - s e t unplanned supply disruptions which are running at the highest level since the Iraq-Kuwait war some 24 years ago. The report has done a very good job in clearly describing what we already knew, namely that oil markets since 2011 have become less price sensitive to actual and potential supply disruptions. Especially to those numerous geopolitical events that has taken place since the Arab spring and the overthrow of Libya's Muammar Gaddaffi in 2011.From 2011 up until this July, US production of liquid fuels - crude oil, gas liquids and biofuels - grew by more than four million barrels per day. Of this, three million barrels came

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when some of our flagship interest in its upcoming events will be held,” said Mr. events.The new season will Saif Mohammed Al Midfa, start with the biannual 23 years old and will be C E O , E x p o C e n t r e MidEast Watch & Jewellery presenting her latest Sharjah.During the first half, Show, which broke all designs alongside stalwarts Expo Centre hosted 12 previous records in terms of from the growth in crude oil of Indian fashion world such trade and consumer events, total number of buyers as production, primarily from as Ritu Kumar and Vikram attracting over 380,000 well as percentage rise in new unconventional Phadnis. With vast t r a d e a n d g e n e r a l visitor turnout for its spring production techniques such international exposure to her visitors.The key events show earlier this year. Most as shale oil extraction. credit, this will be Shweta’s w e r e S t e e l F a b , of the remaining shows too The chart below shows the 27th show. Having worked in International Education are major events for their phenomenal rise in shale oil a wide array of countries Show, National Career respective industries and production from the three ranging from Canada to Exhibition, Perfect Wedding consumer base and are biggest areas of production South Africa, Shweta Show, Middle East Motor expected to perform well,” in Texas and North Dakota. understands practical usage Tuning Show, Arabia Mold, said Mr. Midfa.

The rise in shale oil of Indian clothing, and has Plastivision Arabia, Print The 37th MidEast Watch & production is currently had some of the biggest Pack Arabia and MidEast Jewellery Show is set to be expected to continue up names in the business wear W a t c h & J e w e l l e r y held at Expo Centre Sharjah until 2020 after which time it her creations. Super models S h o w . W i t h t h e U A E from October 14 to 18, will stabilise before falling such as Mala Bryan from economy being propelled by featuring more than 450 the next decade. Continued New York, Hilda Dias rising GDP growth and exhibitors from across the high prices or a reduction in Pimental (was the face of accelerating activity in world. The show will be held extraction cost from Lancôme dreamtone last trade, tourism, property, under the patronage of His continued innovations in year) and Aminat Ayinde manufacturing and logistics, Highness Dr Sheikh Sultan production techniques will (Americas next top model Expo Centre is expecting Bin Mohammed Al Qassimi, be required for this to runner up) have represented better exhibitor and visitor Supreme Council Member happen. azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae.azad news uae .azad news uae azad news uae.azad news uae azad news uae azad news uae. (pg17)

GEORGE FENTON, ONE OF UK’S MOST SUCCESSFUL COMPOSERS, TO PERFORM AT ABU DHABI’S VOLVO OCEAN RACE STOPOVER

Fenton to lead orchestra at ‘Blue Planet in Concert’ on December 12 Azad News UAE 1-7 September 2014, 6-12 Dhul-Qi'dah 1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007

RAISE YOUR BOARD TO HIGHER LEVELS

Having your head in the clouds isn’t always a bad thing

By Qadeer Ahmad Siddiqui Dubai UAE: levated in the Al Hajar mountain range and met only by peace and quiet, Alila Jabal Akhdaroffers MICE and social organisers alike the ideal environment to revitalise and boost the mind to unravel creative ideas.

Alila Jabal Akhdar now provides its guests with attractive corporate packages for boutique meetings catering to the more intimate requirements whilst being surrounded by unparalleled views of the dramatic gorge and

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unspoiled natural beauty at every turn.For the day delegate, Alila Jabal Akhdar serves a palate pleasing lunch prepared by the new Head Chef and kitchen maestro Rick Gonzales at Juniper Restaurant, named after the juniper trees that grow in the highlands of Oman. Morning and afternoon refreshments are also provided in addition to complimentary wi-fi and access to the state of the art boardroom which seats up to 12 delegates.A separate offer has been designed for 24 hour stay delegates on a single and double occupancy basis. The guests are presented with welcome drinks upon arrival in the contemporary arabesque style lobby and a delightful dinner. Overnight

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KERZNER INTERNATIONAL AND SEVENS HOLDING ANNOUNCE PLANS FOR A NEW ONE&ONLY RESORT IN BAHRAIN

By Qadeer Ahmad Siddiqui Dubai UAE: erzner International Holdings Limited, which through its subsidiaries, is a leading international developer and operator of destination resorts and luxury hotels, has entered into an agreement with Sevens Holding, a diverse company catering to different segments in the private sector including hospitality and real estate, to develop and operate a

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accommodation is in the comfortable and spacious 52sqm Mountain View Suite with a private terrace, ideal for sipping on a warm cup of coffee while taking in the view. A generous breakfast spread is provided in the morning and additional opportunity to sample the delicious dishes on the menu at lunch. Morning and afternoon refreshments are provided in addition to complimentary wi-fi and access to the state of the art boardroom which seats up to 12 delegates.The corporate

meeting offer allowing for greater savings is valid until 30th September 2014. The day delegate corporate rate is OMR30 per person. Single occupancy for the 24 hour delegate is OMR95; double occupancy OMR130. Both packages are inclusive of tax and service charge.

MEDIA GROUP INTERNATIONAL OPENS A NEW TRAINING ACADEMY

By Qadeer Ahmad Siddiqui Dubai UAE: rom September 2014, leading systems integrator Media Group International (MGI) will help broadcast professionals bridge the gap between traditional broadcast infrastructure and IT by delivering high quality training courses from its new Tr a i n i n g A c a d e m y i n Dubai.Headed by Training Manager Joe MacQuarrie, an official ACSR Trainer who has recently joined MGI from Avid Technology Europe, the MGI Training Academy will provide the burgeoning Middle East broadcast industry with a unique educational opportunity. This unique facility will give broadcast professionals and engineers in the region access to a range of courses that focus on technical and operational systems and highlight how to use new technology in the most efficient way.As an Awardwinning company with a deep understanding of broadcast and IT infrastructures and longstanding relationships with many of the industry's key manufacturers, MGI is ideally placed to deliver the highly specialised training courses that our industry needs." says MGI's Managing D i r e c t o r, J o h n A s l e t t .

"Technology is advancing at a rapid pace and broadcasters who stay on top of these changes stand to benefit enormously, both in terms of time saved and creativity unleashed.Based in Studio City, the MGI Training Academy incorporates classroom facilities; a student lounge; a central apparatus room; a visualisation, pre-build, testing and acceptance area for projects, and two multiuse conference/training

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rooms that can be used for breakout workflow discussions or additional classroom exercises.The Academy’s schedule of day and evening courses will encompass Project Related Te c h n i c a l Tr a i n i n g f o r existing customers and public courses.Bespoke workflow design, training and consultancy are also included in MGI’s holistic approach, with courses provided either at the Academy or on location at a customer's facility.In addition to courses on all Avid solutions, an example of the type of bespoke course we are developing is the Cisco Networking Boot Camp for Broadcast Engineers, which runs from October 5 to 9, 2014,says Training Manager Joe MacQuarrie. "The course will be delivered by MGI's Jim White, (CCIE) and a Cisco Certified Instructor with many years' experience building networks specifically for TV. Although it covers the essential parts of the Cisco Certified Network Associate (CCNA) curriculum, the course also comes with a unique twist because we have enhanced the content so that it better meets the needs of today’s broadcaster. Pertinent topics like how to network broadcast systems are introduced, while less relevant subjects like Frame Relay have been removed.The Academy is also working with the International Association of Broadcast Manufacturers (IABM) to deliver its foundational courses, as well a s o ff e r i n g a u t h o r i s e d training for many different manufacturers in the broadcast industry.

For more information about the MGI Training Academy and for a full list of courses, please visit www.mgi.tv

new One&Only resort in Seef, Bahrain. This new resort is scheduled to begin welcoming guests in 2016.With approximately 150 luxurious guest rooms and suites as well as villas and estates, world-class dining and retail options, plus a One&Only Spa, the resort is set to become a destination for both business and leisure. The property will be strategically located in Seef, on the northwestern coast of Bahrain, and will command an enviable private beachfront. In addition, the resort will boast extensive meeting facilities with easy accessibility.I am thrilled we are able to partner with Sevens Holding to develop this world-class destination. More and more visitors are discovering Bahrain for both leisure and business and I am looking forward to introducing the resort to our loyal One&Only guests and new guests alike,says Alan Leibman, CEO, Kerzner International.The beachfront location is remarkable and I am very confident that the resort will define ultra-luxury in Bahrain.Like all properties within the One&Only collection, One&Only Bahrain will place an emphasis on privacy with a

variety of accommodation, including exclusive luxury villas and secluded estates that are perfect for large families. The resort will evoke a ‘sense of place’, showcasing Bahrain’s rich history and reflecting the local culture with a design appeal to attract the contemporary traveller seeking ultimate luxury.

The stylish resort will also be home to a variety of boutiques from the world’s leading brands, offering the very latest in retail

indulgence. A signature of One&Only, this resort will offer innovative programming for families with children whilst carefully preserving space for adults only as well.

Guests will also have access to a host of unique sporting and entertainment facilities on-site. Set in some of the most beautiful locations in the world, each award-winning One&Only resort offers guests a distinctive style and personality borne of its local culture, a genuine hospitality and a lively energy that is unparalleled.

These eight properties include the One&Only Reethi Rah in the Maldives; One&Only Le Saint Géran in Mauritius; One&Only Royal Mirage and One&Only The Palm in Dubai; One&Only Ocean Club in The Bahamas; One&Only Palmilla in Los Cabos, Mexico; One&Only Cape Town in South Africa and One&Only Hayman Island on The Great Barrier Reef in Australia.

One&Only has also announced plans to develop a resort in Sanya, China, as well as One&Only Portonovi in Montenegro, the first property for the collection in Europe.

FAMILY FRIENDLY BRUNCH LAUNCHES AT SHERATON DUBAI CREEK HOTEL & TOWERS ‘Omakase’ at Creekside Japanese Restaurant Offers a True Asian Experience

By Qadeer Ahmad Siddiqui Dubai UAE: he Sheraton Dubai Creek Hotel & To w e r s h a s announced its familyfriendly Friday brunch offering, Omakase, at the famous Creekside Japanese Restaurant currently ranked at #8 Best Restaurant in D u b a i o n Tr i p A d v i s o r. A true Asian experience Omakase, which means “Chef’s choice”, will have the renowned live cooking stations offering up sushi, sashimi, noodles, teppanyaki, dim sum and much more, as well as al fresco dining on the beautiful Dubai Creek.

For families, a dedicated children’s area is available offering films, colouring books, popcorn and ice cream.

Starting from 5 September, Omakase brunch is available at Creekside Japanese Restaurant

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every Friday from 12pm to 4pm at the following prices: •AED 209 per person for soft drink only •From AED 249 to AED 309 per person for select house beverages •AED 70 for children 6 - 12 years of age •Children under 6 years of

age eat free For more information or to book, call +971 4 207 1750 o r e m a i l creekside.reservations@s heraton.com.

For more information p l e a s e v i s i t http://www.creeksidejapan eserestaurant.com/en/ or reach out via social media on @sheratondxb on T w i t t e r , o r @sheratondubaicreek on Instagram.

By Qadeer Ahmad Siddiqui Dubai UAE: ive times Oscar n o m i n a t e d composer, George Fenton, is to perform with the highly acclaimed Blue Planet in Concert, which opens the Abu Dhabi stopover of the 2014/15 Volvo Ocean Race (VOR) on December 12.Fenton is best known for his work in film and television, having written scores for over 100 films and collaborating with some of the world’s most influential filmmakers. His film work ranges widely, from Groundhog Day with Bill Murray to Ghandi with Ben Kingsley.In 1990 he composed the score for the BBC Natural History series, Trials of Life, and went on some years later to write the music for the Earth Trilogy: The Blue Planet, Planet Earth and Frozen Planet.

This trilogy has changed the face of natural history filmmaking, masterfully using music to underscore the stories unfolding on screen and bringing the wonders of the planet to mass audiences worldwide.

Following the success of The Blue Planet, Fenton created the show, The Blue Planet in Concert, which has been performed by the world’s leading orchestras.

Throughout his career his work has been recognised with numerous awards, receiving 5 Oscar nominations, multiple Ivor Novello, BAFTA and Emmy awards; a Classical Brit; the Nina Rota award at Venice; a Lifetime Achievement award from the Royal Television Society and a Fellowship of The Royal College of Music and the British Academy of Songwriters, Composers and Authors (BASCA).I've been lucky enough to perform the Blue Planet concert across the world in some of the most iconic venues from the Hollywood Bowl to Sydney Opera House,” commented George Fenton, “but the prospect of playing for the first time in Arabia, with a 78 piece orchestra on a floating stage beneath a ten metre screen, promises to be the show's most

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spectacular setting yet. It's going to be very special and a stunning way to experience the natural wonders of the oceans”.

Hosted by Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi), the stopover festival will take place in a 40,000 square metre, purpose-built VOR Destination Village on the UAE capital’s Corniche Breakwater, packed with edutainment and entertainment highlighting Abu Dhabi’s union with the sea and its maritime heritage. There’ll be dhow racing, pearl diving showcases, traditional sea shanty performances, ocean conservation exhibitions and activities such as beach clean-ups and turtle conservation talks.Very few people in the region get the chance to see The Blue Planet in Concert together with George Fenton,” said Sultan Al Dhaheri, Acting Executive Director – Tourism, TCA Abu Dhabi. “Opening the Stopover with this one-off experience will get the three week celebration of Abu Dhabi’s marine heritage off to the perfect start.Up to 200,000 people are expected to visit Abu Dhabi’s VOR Destination Village, which will be open to the public from December 12 until January 3, when the race fleet departs for its next endurance sailing leg to Sanya, China.

For more information about Abu Dhabi’s 2014/15 VOR Stopover please go to www.volvooceanraceabud habi.com or visit our Facebook and Twitter p a g e s a t www.facebook.com/AbuDh abiOceanRacing and @ADORlog.

HMH CEO LAURENT A. VOIVENEL MEETS TOP BRASS FROM MACAO TRADE AND INVESTMENT PROMOTION INSTITUTE

By Qadeer Ahmad Siddiqui Dubai UAE: r Laurent A. Voivenel, CEO of HMH – Hospitality Management Holdings, met in Dubai yesterday with Mr Jackson Chang, President o f M a c a o Tr a d e a n d Investment Promotion Institute (IPIM) to explore opportunities for the group.

Mr Chang is on a three-day visit to the UAE and is accompanied by senior officials including Ms Echo Chan Keng Hong, Executive Director, IPIM

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and Mr Thomas Ng Iok Fai, Director of External Cooperation Department, IPIM.Mr Voivenel said, It was wonderful to meet Mr Chang and other delegates accompanying him who expressed tremendous

interest in our brands. A lot of investors are now focused on developing the mid-market hotel segment in the UAE as well as the rest of the GCC given the potential of budget hotels and the demand that exists in the absence of adequate supply.With ECOS Hotels we have got the perfect B & B budget brand and therefore, we are eager to explore and evaluate any new opportunities with Macao Trade and Investment Promotion Institute.

HMH offers hotel owners, developers and investors a broad spectrum of

c o m p r e h e n s i v e management solutions with five distinct, yet c o m p l e m e n t a r y, h o t e l brands catering to varied market segments from

budget to luxury. Its brands include The Ajman Palace, Coral Hotels & Resorts, Corp Hotels, ECOS Hotels and EWA Hotel Apartments.

Macao Trade and Investment Promotion Institute is the official entity responsible for promoting Macao's trade and investment activities. Mr Chang stated, “It was a pleasure to meet Mr Voivenel and know about HMH and its signature brands. We look forward to taking our talks further and giving this business initiative a definite shape.

The key objectives of our Institute are to promote external trade, attract foreign investment and develop bilateral trade and economic relationships between Macao and the rest of the world, by increasing mutual understanding and promoting economic cooperation. We strive to s e r v e b u s i n e s s communities, both local and overseas, by introducing potential investors and providing service and technical assistance. We have long enjoyed close economic, trade and tourism links with the UAE and wish to further strengthen our relations with the country as well as local companies”.

DEYAAR EXPANDS PORTFOLIO WITH LAUNCH OF ‘MONTROSE’ •Three-Tower Residential and Hotel Apartment Project Centrally Located at TECOM’s DuBiotech Life Sciences Cluster •Sales of Residential Units Commence on 6 September, 2014

By Qadeer Ahmad Siddiqui Dubai UAE: eyaar Development PJSC, a customerfocused, trusted and valued developer with indepth market intelligence and property management expertise, has announced the launch of ‘Montrose’, A project comprises of three towers - a hotel apartment and two residential towers.Residential units at Montrose will open for sale on 6 September, 2014 at Deyaar’s new sales and service centre in the Burlington Tower, Business Bay. Interested investors pre-registering online will receive priority consideration.Deyaar ’s latest development addresses the growing demand for residential and well-appointed serviced apartments in Dubai. The company’s strategy to foray into the sector is particularly relevant given Dubai’s projection of attracting more than 20 million visitors during Expo 2020.The project is named after the captivating flower ‘Mountain Rose’. Set to take shape in DuBiotech, a life sciences cluster under TECOM Investments and one of Dubai’s greenest corridors at the extension of Umm Suqeim towards Mohammed Bin Zayed Road, the new project is a seven-minute drive from the Mall of the Emirates adjacent to the Miracle Garden and 20 minutes away from Dubai Mall.Each of the towers comprises three basement levels and

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19 stories. The two residential towers feature 68 one-bedroom, 68 twobedroom, five threebedroom and two fourbedroom apartments. The hotel apartment tower has been designed to feature 88 studios, as well as 68 onebedroom and 24 twobedroom units. Saeed Al Qatami, CEO of Deyaar, said:Montrose is a strategic project for Deyaar and offers an inspired blend of harmonious style and comfortable living. This project will help Deyaar

meet the growing demand for exclusive, gated community projects in Dubai. The location for the urban upscale community has been deliberately chosen to appeal to our potential investors and buyers. We are confident the new project will set another benchmark of excellence for Deyaar and reiterate its continued industry leadership.Set to combine the best of form and function, residents will enjoy common amenities that include a landscaped garden, an outdoor sitting area, a kids play area and a state-of-the-art

gymnasium. Each of the towers will house a rooftop infinity swimming pool and offer a 24-hour security system, as well as an access control system, firefighting and alarm system, central air conditioning and CCTV surveillance. Boasting a health club and a restaurant, the hotel apartment will be equipped to provide high speed internet connectivityAl Qatami added:Individuals looking to invest in Montrose can now preregister and express their interest. To complement the overall offering, Deyaar is offering flexible payment plans with a minimal down payment as low as five per cent. Our aim is to offer a wider target audience with the possibility of realising their dreams of owning a property in Dubai that is affordable.

For further details on Montrose, please contact 800 DEYAAR (339227) or visit www.deyaar.ae

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MASDAR INSTITUTE AND TADWEER SIGN RESEARCH AGREEMENT University of Sydney to Assist Research Focusing on Improvement in Waste Cooking Oil Conversion Process for Biodiesel Production

Azad News UAE 1-7 September 2014, 6-12 Dhul-Qi'dah 1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007

BALANCE WELLNESS CLUB INTRODUCES HIMALAYAN SALT PRODUCTS FOR HEALTHY DETOXIFICATION

By Qadeer Ahmad Siddiqui Dubai UAE: a l a n c e We l l n e s s Club has introduced Himalayan salt lamps and Himalayan salt soap bars to its range of therapeutic retail offerings.

The products, made from salts that come straight from the Himalayan mines, are

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renowned for their detoxifying qualities.

Bathing regularly with the pink Himalayan salts helps cleanse your skin of all impurities. The salt improves sleep patterns, reduces stress levels and enhances your overall health and wellness. Himalayan salts also control blood pressure levels and ease joint pains through strengthening the

immune system. The Himalayan rock salt lamp has a unique healing ability and helps create a calm and relaxing environment., Offering similar effect as the ionizer, the salt crystal lamps contribute to enhancing immunity, improving sleep quality and relieving

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SHOPPING MALLS ACROSS ABU DHABI Initiative Aimed to Cultivate Culture of Sustainability and Importance of Appropriate Waste Disposal.

By Qadeer Ahmad Siddiqui Dubai UAE: he Center of Waste Management Abu Dhabi (Tadweer) has c o n c l u d e d a n environmental awareness campaign it organised in partnership with Emirates F o u n d a t i o n ’ s Ta k a t o f Programme for Social Volunteering targeting shopping centers and malls in Abu Dhabi, Al Ain and the Western Region.The campaign which ran for three days starting August 28 aimed to raise awareness on the importance of cleanliness

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migraines.Treat yourself to these rejuvenating therapies in the comfort of your home at prices starting from AED22 onwards. And, experience a one-step plan to a reinvented lifestyle.

For more information, please contact Balance Wellness Club at Oasis Centre on Sheikh Zayed Road at 04 384 7010 / 7011.

TALES OF ARCHITECTURAL FANTASY SWISS-IRISH ARTIST, CLAUDIO VISCARDI AT EMIRATES PALACE ABU DHABI

By Qadeer Ahmad Siddiqui Dubai UAE: wiss Art Gate UAE in co-operation with Emirates Palace is going to show "Tales of Architectural Fantasy" by Swiss-Irish artist, Claudio Viscardi in Emirates Palace's Mezzaluna restaurant, curated by Kurt Blum, general manager of Swiss Art Gate UAE. The exhibition runs from 6 September until 11 January 2015 and is open to the public daily from12.30 - 7 pm. On display are seventeen tempera artworks on canvas of the a r t i s t , C l a u d i o Viscardi.Swiss-Irish painter Claudio Viscardi's exhibition at the Emirates Palace, Mezzaluna - comprises of eighteen mostly large scale canvases which engross the observer in the artist's poetic and individualistic world. His multi-layered compositions of infinite depth, combine complex architectural and geometric structures with elements of textured landscape which draw the viewer into an interpretive journey , rich with mythological reference and multi-faceted pathways of contemplation. The narrative structure of the paintings engages at all times with the sensibilities of the observer and thus the artist's journey becomes a personalised dialogue with the viewer. The subtle juxtapositioning of colour fields reveals the landscape in gradual detail, which creates a momentum towards the centre of the work, enhancing the three dimensional quality of the artist's perspective. His reoccurring themes of day and night revolve around the monumental status of nature itself and the clear night skies reveal a vast and contemplative space. The artist explores the concept of renewal and infinity through an intimate analysis of landscape, architecture, g e o m e t r y, c l a s s i c a l reference and narrative motifs.Claudio Viscardi's palette reflects his life-long research of the techniques used by the Old Masters and by the Italian Renaissance painters in particular. He has developed a semi-fresco technique adapted for his canvas work, yet similarly versatile for his large scale mural work. The purity of the colours is retained as he mixes his own paints using rare and natural pigments, interspersed with diamond dust and crystals. 24 - carat gold leaf appears throughout the collection,

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applied in fascinating contexts to fantasy architectural structures or to naturalistic swathes of expression, where nature's shimmer or night-time glow are captured in deft and knowing technique. Lapis Lazuli, Carrara marble, Malachite, Pompei Red, Chinese Vermillion, to name but a few, infuse the works with an originality of palette indicative of the artist.

Viscardi's canvas works capture the large-scale dynamic of his wall paintings and murals, while these in turn enjoy the minutia and attention to detail of his paintings on canvas.The artist's early works of the late 1970s and early 1980s evoke what was a childhood fascination with the tales of the Thousand and One Nights, with the intricate inner life of these early paintings clearly resonating with the imaginative scope of the tales themselves. The game of skill as exercised by Shahrazad, while it could capture a boyhood imagination, perhaps shows how imagination itself is a limitless resource, none more so than the gifted imagination of artist Claudio Viscardi. His current collection of paintings draws on these early influences, transcending the passage of time and unites the timeless realms of the imagination with the artistic desire to depict it. In this way, a life long narrative comes full circle, its language enriched with experience and time itself. Viscardi's poetic, visionary and powerful works draw the observer into a truly extraordinary world and his paintings are sought after by collectors worldwide.Mezzaluna diners will enjoy the delicious use of color and texture in the works of art garnishing the walls; a perfect pairing with the vibrant Italian cuisine created in the lively kitchen of Mezzaluna. The restaurant in the iconic Emirates Palace offers the ideal venue to display such a delectable collection of artwork.

and maintaining the aesthetic appearance of the city. With a focus on creating a healthy environment in the emirate, the initiative educated people on best practices in the segregation of common household waste. The campaign activities also highlighted hazards of random waste disposal and the benefits of waste reduction, reuse and recycling.Eng. Hani Hossni, Strategy & Business Development acting Executive Director at Ta d w e e r , s a i d : T h i s campaign came as part of Ta d w e e r ’ s p r i o r i t y t o develop and implement awareness programs that

highlight the three R’s of waste management.

Through such initiatives, we aim to foster community engagement and promote sound health practices among all segments of society. In enhancing public health and safety standards, we are looking to create an enabling environment that supports our long-term economic and sustainability goals. Our proactive steps will also ensure that our people in the emirate remain protected

from potential threats of c o m m u n i c a b l e diseases.The campaign included thought sessions and dialogue, quiz competitions and other educational activities that engaged key decision makers and visitors to leading malls in the Emirate’s including Marina Mall, Abu Dhabi Mall, Bawabat Al Sharq Mall, Mushrif Mall, Deerfields Mall, Jimi Mall, Bawadi Mall, Al Ain Mall and Ruwais Mall.

Mementoes and prizes were also distributed to the winners of competitions and activities.Maitha Al Habsi, Chief Programme Officer at the Emirates Foundation said:Safeguarding our unique environment by

teaching our young people to treat waste responsibly, is a critical step towards the sustainable goals of Abu

Dhabi. This initiative, led by Tadweer, and supported by our volunteers has helped to instill a culture of responsible waste management across Abu Dhabi particularly among our younger generations, who hold the key to our future.The campaign was a great success providing an important learning opportunity for everyone involved and something we hope to repeat in the future.

BANGKOK STREET FOOD WEEK COMING UP Abu Dhabi, September 2014: Save the week of 18-26 September 2014 for a Bangkok Street Food Journey at Benjarong , Dusit Thani Abu Dhabi.

By Qadeer Ahmad Siddiqui Dubai UAE: or a limited period, all the authentic food delicacies from the streets of Bangkok will be served up in the Capital, courtesy of Dusit Thani Abu Dhabi. Executive Thai Guest Chef, Chalong Sakkapalangkul, from Dusit D2 Chiang Mai will introduce your palate to extraordinary B a n g k o k traditional food

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delicacies ranging from Nam Tok Nua Yang (BBQ beef salad), Kapoh Pla (Fish Maw Soup) to Guay Ti e w P l a ( F i s h B a l l s Noodle).The Bangkok Street Food Journey runs from 18-26 September 2014 for dinner 7:00pm10:30pm. For advance reservations, please call +971 2 698 8137 or email reservation.t able@dusit.c om.

By Qadeer Ahmad Siddiqui Dubai UAE: asdar Institute of Science and Technology, an independent, researchdriven graduate-level university focused on advanced energy and sustainable technologies, and Tadweer, the Center of Waste Management Abu Dhabi, have signed a twoyear research agreement focused on improving the process for the production of biodiesel from waste cooking oil.The research agreement was signed by Dr. Fred Moavenzadeh, President,

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Masdar Institute, and His Excellency Eisa Saif Al Qubaisi, General Manager of the Tadweer (CWM) in the presence of officials from both the institutions.The research will focus on achieving fundamental improvement of the process of converting waste cooking oil to biodiesel through further experimentation and sensitivity studies.

Processing and reusing waste cooking oil as fuel is an environmentally friendly sustainable energy solution that can contribute to targets for renewable energy uptake within the UAE and abroad.

Biodiesel is bio-renewable, carbon-neutral and rapidly biodegradable.Dr. Isam Janajreh, Associate Professor of Mechanical Engineering and Head of the Waste to Energy (W2E) Laboratory at Masdar Institute, will be the principal investigator (PI) of the project, while Dr. Ahmed Aljabri will be the co-principal investigator. As per the research project agreement, the principal investigator and the co-principal investigator will design, plan, and formulate the modelling and experimental investigations with assistance from two Masdar Institute Master’s d e g r e e s t u d e n t s . D r.

Moavenzadeh said: “The research agreement with CWM illustrates the UAE’s commitment to facilitating the production of clean energy and minimization of waste. With the support of the country’s leadership, we will continue our contribution to the development of clean energy technologies and ensure faster adoption of sustainable measures. We are confident that the outcome of this collaboration will encourage the community to support such green technologies.H.E Eisa Saif Al Qubaisi, General Manager of Tadweer (CWM), stated that Tadweer is mandated to provide, among other things, ‘state-of-the-art’ facilities to promote resource conservation, enhance

carbon footprint reduction, and maximize net positive social and environmental

By Qadeer Ahmad Siddiqui Dubai UAE: ubai Islamic E c o n o m y Development Centre (DIEDC) today announced nominations across all eight categories of the Islamic Economy Awards 2014 have witnessed a high uptake from international and local companies. Submission of nominations for the second cycle of awards via the w e b s i t e www.islamiceconomyawar d.com will remain open until 7 October, 2014. The award

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benefits to the people. He added that the agreement with Masdar Institute will achieve this objective by tapping the research-based institution’s knowledge resources, and hoped that the combined initiative will lead to the development of new technologies that will help the UAE and the world meet clean energy goals and objectives.Eng. Faris Fahed Al Munaiei, Projects & Facilities Department Director at Tadweer, said: "Abu Dhabi produces an estimated 20 kg per capita WCO annually. Processing and reusing WCO as fuel is an environmentally friendly and efficient energy solution that can contribute up to 5% of sustainable energy needs

by 2020. With its ongoing sustainability initiatives and schemes, Tadweer seeks to deliver effective waste management solutions in Abu Dhabi through inculcating best-in-class waste recycling practices among the public such as waste reduction at source, reuse and recycling through intensive awareness initiatives and special schemes that help achieve a safer and cleaner environmentThe two institutions will be assisted in this project by Australia’s Laboratory for Turbulence Research in Aerospace and Combustion, Department of Mechanical and Aerospace Engineering, University of Sydney. Dr. Assad Masri, Australian Research Council-Australian Professorial Fellow in the School of Aerospace, Mechanical and Mechatronic Engineering, Faculty of Engineering and Information Te c h n o l o g i e s , a t t h e University of Sydney, and Chairman of the Australia and New Zealand section of the Combustion Institute, will lead the collaboration from the Australian side.Dr. Isam Janajreh’s current research projects focus on waste-toenergy (W2E), biodiesel and wind energy. The research agreement is also in line with the aims of Dr. Isam’s W2E Laboratory, which was established in the fall of 2009 and provides local government and industry partners with a platform to explore recovery solutions to their waste products.

SAY HELLO TO HOSHI! Wagamama introduces little grown-ups to the hoshi character and a new mini menu in dubai

By Qadeer Ahmad Siddiqui Dubai UAE: n september wagamama welcomes ‘hoshi’ to dubai launching a new mini menu to delight little grown-ups. the popular hoshi character, meaning ‘star’ in japanese, was launched across the UK wagamama outlets in 2012. hoshi was exclusively designed by rachel ortis, head designer at okido, an independent arts and science children’s magazine in the UK wagamama have three branches throughout dubai with a family friendly vibe already firmly in place. the new mini menus featuring hoshi will offer child friendly versions of classic wagamama dishes such as yummy mini chicken katsu andmini yaki soba in smaller portions. little grown-ups can enjoy these favourites alongside free chocolate sprinkledcococino’s whilst dining, hoshi will entice kids of all ages to complete puzzles and drawing challenges on noodle doodle designs, all beautifully created by okido’s team of artists. mini wagamama fans can even take hoshi home on specially designed stickers and limited edition t-shirts to complete the experience wagamama will also be taking kids ‘back to school’ this september with educational visits launching across dubai locations. under the watchful eye of hoshi (and maybe a few adults) children can learn about how the japanese-inspired dishes are made, orders are taken and the restaurants are run. kids will work with okido designed materials and can take home goody bags available as part of the school visits including origami inspired worksheets, stickers, aprons, jute bags and an attendance certificate families can now head to local wagamama branches to experience whole family fun and games with hoshi.

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ISLAMIC ECONOMY AWARDS 2014 DRAW GLOBAL SUBMISSIONS •Lifetime Achievement category draws maximum number of submissions to date •Open until 7 October, 2014 •Winners to be announced in the 4th quarter of 2014

winners will be announced in in the 4th quarter of 2014.The Islamic Economy Award is a joint initiative by the DIEDC and Thomson Reuters, the world’s leading source of intelligent information for businesses and professionals that oversees the mechanism of nominations and the eventual selection of winners. The evaluation is carried out by an independent jury panel headed by Hussain Al Qemzi, Member of the DIEDC Board and Chairman of Awqaf and Minors Affairs Foundation.

The jury panel consists of local and international officials and experts in the various sectors of the Islamic economy. Hussain Al Qemzi, Head of the Jury panel, said: We are proud that in just its second year the Islamic Economy Awards have managed to attract nominations from various companies and institutions that are actively engaged in the Islamic economy sector not just in the region, but around the world. We take pride in the achievements of these companies and seek to showcase their initiatives that enrich the Islamic economy universe.Al Qemzi added: “Remarkably, the Lifetime Achievement category is witnessing a robust participation this year, evidence of the outstanding contributions made by many individuals in leveraging the concept of Islamic economy to ensure sustained development.

Without doubt, the vision of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to position the emirate as the capital of Islamic economy has inspired many people to excel and notch up achievements in the emerging sector, not just locally but at a global level.

Abdullah Mohammed Al Awar, CEO of DIEDC, said:The award presents an ideal opportunity to review the achievements made so far in all the sectors of the Islamic economy and is a reiteration of Dubai’s pledge to become the global reference point for Islamic economy. Islamic finance and the halal industry have made quantum leaps at local and international levels, but new initiatives

have widened the scope of the Islamic economy and led to leveraging innovation for the development of emerging sectors in the field.At DIEDC, we are keen to honour the pioneers of the sector, and look forward to celebrating their achievements as they become role models for new generations. The Islamic economy sector has steadily become a vital source of support to conventional economies across the world, aiming at ensuring prosperity and protecting the community from economic and social crises that hinder growth.With a young population below 35 years constituting 60 per cent of the Muslim population, the need to work out innovative and creative economic solutions that cater to their needs and aspirations is imperative.The Islamic Economy Award will recognise global and regional leadership within the eight categories. A special ‘Lifetime Achievement Award’ will additionally honour an outstanding business leader for demonstrating inspired leadership and making an impactful contribution to the Islamic economy sector. The eight primary categories are: 1.Islamic Finance - Islamic microfinance, SME and Venture Capital Financing, corporate or sovereign sukuk issuing entities, takaful and retakaful, Islamic banking, and Islamic fund management 2.Food & Health Agriculture, ingredients and manufacturing, retail, logistics, research and product development and food services, cosmetics, personal care, and pharmaceuticals 3.Media - Entertainment shows, publications, social media, and mobile apps 4.Hospitality and Tourism Family friendly travel, meetings, incentives, conferences and exhibitions (MICE), medical tourism, and Hajj/ Ummrah 5.Waqf and Endowments Innovative solutions, government managed and private awqaf/waqf management services, and cross-border waqf 6.SME Development – Technology, incubation, training, infrastructure and SME Eco System development 7.Islamic Economy Knowledge Infrastructure Research and educational institutions or initiatives, compliance and standardisation 8.Islamic Arts - Artists, fashion and jewellery designers In addition, a ‘Lifetime Achievement Award’ will recognise an outstanding business leader for demonstrating inspired leadership while positively influencing the Islamic economy and making an impactful contribution to the sector.

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ATM TO FOCUS ON $140 BILLION FAMILY TRAVEL MARKET Special industry theme for Arabian Travel Market 2015 to focus on family travel segment as new figures reveal annual average growth of 4.75% will value market at $180 billion by 2018 Azad News UAE 1-7 September 2014, 6-12 Dhul-Qi'dah 1435 Email:azadnewsuae@yahoo.com Mob:00971 56 118 6007

DUBAI SILICON OASIS SUPPORTS ISLAMIC ECONOMY INITIATIVE •Initiative Articulates Dubai’s ‘Capital of Islamic Economy’ Vision •To Assist Seed Ventures Focusing on Islamic digital and Arabic content

By Qadeer Ahmad Siddiqui Dubai UAE: ubai Silicon Oasis Authority (DSOA), the regulatory body for Dubai Silicon Oasis (DSO), the integrated free zone technology park, today announced its plans to provide support to start-

F5 NETWORKS APPOINTS NEW COUNTRY MANAGER FOR SAUDI ARABIA Saudi National Mamduh Allam to Bolster Company’s Presence in Kingdom’s Vibrant IT Sector

By Qadeer Ahmad Siddiqui Dubai UAE: 5 N e t w o r k s (NASDAQ: FFIV) has appointed Saudi National Mamduh Allam as Country Manager for the Kingdom of Saudi Arabia.

Allam’s appointment comes as the global leader in Application Delivery Networking expands its visibility in the Kingdom’s burgeoning IT sector-- the largest in the Middle East.

Analyst IDC recently predicted that the country’s overall IT spending will increase 10.7% year on year i n 2 0 1 4 t o $ 11 . 5 0 billion1.Reporting directly to Diego Arrabal, F5’s Vice President of Sales for Southern Europe and the Middle East, Allam will lead a team focused on helping organizations optimize the d e l i v e r y, s e c u r i t y, performance and availability of network-based applications across onpremise, cloud and hybrid environments. He’ll also work with customers to highlight the benefits of the F 5 S y n t h e s i s ™ framework—combining high performance services fabric with intelligent services orchestration and simplified business models.Mamduh is a fantastic addition to F5, and will be instrumental in driving overall growth, as well as strengthening our partner relationships across the Kingdom. Saudi Arabia is a key strategic market for u s g l o b a l l y, a n d h i s experience and insight will prove a major asset moving forward,” said Arrabal.Allam has significant international industry experience, and joins F5 from Intigral – a joint venture between Saudi Telecom Company and Malaysian media conglomerate All Asia Networks – where he was General Manager.Prior to

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ups and seed ventures engaged in the Islamic economy domain through the Dubai Technology Entrepreneurship Centre (DTEC), the largest such facility in the region.The announcement is in line with DSOA’s commitment to support Dubai's ‘Capital of Islamic Economy’ initiative launched by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, VicePresident and Prime Minister of the UAE and Ruler of Dubai.Set to be operational by Q1 2015, DTEC will provide start ups that offer solutions built around the requirements of a n I s l a m i c e c o n o m y, particularly initiatives that focus on digital and online Arabic content, a nurturing business environment across an area of 3,600 square meters. In addition to providing logistical support, seed money and relevant incentives, DSO will engage the support of its partners including international technology companies to host global events, road-shows and networking platforms towards marketing Dubai as the platform of choice for Arabic content creation and online solutions.

Commenting on this initiative, Dr Mohammed Alzarooni, Vice Chairman and Chief Executive Officer of Dubai Silicon Oasis Authority (DSOA), said: “DSO will utilize the DTEC as an effective hub in nurturing start-ups that are focused on developing Islamic products and solutions. We are confident the centre will become a knowledge resource for education and research that form the fundamental pillars of an Islamic e c o n o m y. S u c h government-led initiatives will help set the stage for innovation-led investments that will in turn drive the growth of entrepreneurship in the UAE.Dubai’s growing

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focus on digital technology and innovation has begun to attract global capital for the creation of Islamic design products. This has placed the emirate in prime position as a digital economy platform and an international hub for Islamic e-commerce,” Dr. Alzarooni added.His Excellency Essa Kazim, Governor of Dubai International Financial Centre and Secretary General of Dubai Islamic Economy Development Centre, said: “The Dubai Silicon Oasis initiative supports our strategy at the Dubai Islamic Economy Development Centre in shaping the emirate as the Capital of Islamic Economy.

SMEs are a major contributor to the country’s Islamic economy. In the MENA region, SMEs contribute up to 45 per cent of employment and up to 33 per cent of the GDP. The next wave of growth in the Islamic digital and content segment will be driven by entrepreneurs with the foresight and drive to take up a business concept and turn it into a successful venture.In October 2013, His Highness Sheikh Mohammed bin Rashid Al Maktoum, launched the strategic plan for developing the Islamic e c o n o m y s e c t o r. T h e strategic plan relies on seven main pillars which include the establishment of Dubai as a global reference and economic engine of Islamic finance, a trusted name and solutions provider for the halal industry, a destination of choice for family friendly tourism, a pioneer of the Islamic digital economy, a capital of Islamic fashion, arts and design, a leading global network of information and education on the Islamic economy, and a world class centre for Islamic economy standards and certification.A whollyowned entity of the Dubai government, Dubai Silicon Oasis operates as a free zone technology park for t h e s e m i c o n d u c t o r, microelectronic and other high technology-based companies looking to set up their regional headquarters and research and development facilities in the Middle East and North Africa region.

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Intigral, Allam was Communication Sector Director at Microsoft in Riyadh, where his achievements included helping to close one of the largest private sector cloud project deals in the Middle East and Africa Region.He has also worked as Senior Business Development Manager at Cisco where, among other things, he was instrumental in launching the company’s Smart & Connected Communities business in the Kingdom.In addition, Allam has held several leadership positions at technology companies in the USA. Allam has a bachelor degree in Mechanical, CAD design, and programming engineering from Eastern Michigan University, USA.I am delighted to join F5 at such an exciting moment in time,” said Allam. “Saudi Arabia is looking to the future and pursuing massive, tech-driven development, and F5 has the solutions that can make it happen, enabling businesses to scale and prosper through transforming application delivery, reliability and security in the data center, the network and the cloud.

F5 has a growing reputation in Saudi Arabia, and I look forward to leading an already highly successful team to the next level.”

TURKEY UPS ITS GAME AS A WORLDCLASS GOLFING DESTINATION IN 2014

By Qadeer Ahmad Siddiqui Dubai UAE: urkey’s campaign to become a global golf destination has gained momentum during 2014, with the golfing resort of Belek hosting a series of international tournaments and Turkey being ranked the fifth most important destination for golf tourism by the IAGTO, said Turkey property specialist Spot Blue International Property in A u g u s t . Tu r k e y ’s r i s i n g prominence on the golf scene is being spearheaded

by Belek, a resort that combines championship golf courses with beach holidays, luxury accomodation and affordable new property.

Belek now has 15 golf courses within a 15kilometre stretch of coastline, boasts more than 50 five-star hotels and is just 30 minutes’ drive from the international airport at Antayla. The National Golf Club in Belek successfully hosted its first European Challenge Tour tournament, namely the Turkish Airlines Challenge, in May this year, with the course receiving praise from leading players.

In the same month, the course hosted the PGA Turkish Airlines Ladies Open, which will take place at Belek’s equally impressive Carya Golf Club next year. .Ahmet AÄaoÄlua, President of the Turkish Golf Federation, commented that after the inaugural Turkish Airlines Open in 2012, which saw Woods, Rory McIlroy, Justin Rose, Lee Westwood amongst the completing players, bookings for teetimes in the Belek area rose by some 12 to 15 per

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cent.AÄaoÄlua stated recently that being under the Challenge Tour spotlight in 2014 will only strengthen Belek’s reputation as one of the world’s top golfing destinations. “Last year, 160,000 tourists came to Turkey just to play golf,” said AÄaoÄlua. It’s an industry in this area and people appreciate the courses and facilities here. There is no better value out there than Belek in terms of the compact nature of this area.Increasing golf tourism is benefiting homeowners in Belek, and in nearby resorts such as Side and Antalya, by adding value to their property and increasing rental demand.Sought after homes are situated on small complexes off the main road running along the coast between the centre of Belek and the neighbouring village of Kadriye,” said Julian Walker, director at Spot Blue International Property. “You can be a 20 to 30-minute walk - or short drive - from a Blue Flag beach, a championship golf course, and bars and amenities.

Offering all of these things, as well as a short transfer time, makes the area good for rentals, especially when a major golf tournament is o n . Ty p i c a l o f w h a t ’ s available in Belek are a new three-bedroom semidetached villa with a shared pool and located opposite a golf course, available for €179,000, and a twobedroom apartment, just a kilometre from the beach and golf, available for just €69,000.Spot Blue International Property has a selection of property for sale in Belek, Side and Antalya.

By Qadeer Ahmad Siddiqui Dubai UAE: amily centric travel, which accounted for more than 12.5 per cent of the $1.07 trillion global tourism market, has been selected as the official show theme for Arabian Travel Market (ATM) 2015, which takes place at the Dubai International Convention & Exhibition Centre from 4-7 May 2015.According to Thomson Reuters’ data, the value of the global family tourism market was $140 billion in 2013. That figure is set to rise to over $180 billion by 2018 with growth expected to continue at a rate of 4.79 per cent annually until 2020, compared with just 3.8% overall tourism growth.

“Demand for inter-regional family travel will also remain robust through to 2020 and beyond. The Economist Intelligence Unit estimated that the GCC population would soar to 53.5 million by 2020, 24% of which would be under 15 years of age,” Nadege Noblet, Exhibition Manager of Arabian Travel Market, WTM Portfolio, Reed Travel Exhibitions.The Dubai Capital of Islamic Economy initiative has identified the UAE as a top source market for family travel, with spending power worth over $10 billion.

Additional research data from technology and payments business Visa, showed that Saudi Arabians are the world’s biggest spenders when overseas, racking up a per capita average of US$6,666 per trip. In stark contrast UKbased shopping platform ‘Give As You Live’, revealed that the average British family of four spends US$5,800 on their annual holiday. Although family travel is growing, these contrasting spending patterns present strategic challenges as well as opportunities for government bodies, hotels and tourism services providers throughout the region with a clear need for a wide spectrum of familyfocused offerings to satisfy budget sensitivities as well as cultural expectations,said Noblet. The ATM 2015 lineup will include a number of dedicated seminar sessions addressing these issues with panel-led discussions on how Gulf destinations can boost their appeal to the lucrative family tourism market and develop familyspecific amenities, the pressing need for value-formoney accommodation options and – at the other extreme the rise in aspirational travel from highspending families for whom the experience outweighs the expense.In the Middle

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East, GCC families often travel in large groups and companies like Millennium & Copthorne are honing in on the demand for value-formoney accommodation with the development of new brands designed to service the unique needs of travelling families.

H i s t o r i c a l l y, a t t r a c t i n g families to stay at your hotel has involved creating special packages or seasonal offers, while juggling with yield and room configurations. With our recently launched Millennium Executive Apartments brand, we can now offer a tailored product with a simplified rate structure,” said Naeem Darkazally, Vice President of sales and marketing for Millennium and Copthorne Middle East & Africa.Driving family business throughout the year is also linked to destination attractiveness with cities like Abu Dhabi and Dubai already offering world-class family attractions as well as shopping, summer and Ramadan festivals.Family travel is no longer simply about maximising revenue streams during school holiday periods, putting temporary beds into existing rooms and adding kids’ activities to a one size fits all entertainment programme.

There has to be a sense of anticipation, inclusion, engagement, dedication and of course value,” said Noblet.

The Family Travel theme will be added to the ATM 2015 collection of exhibition trails including budget travel, health and wellbeing, shopping, transportation, luxury travel, sports travel, culture and heritage and adventure travel.The 2015 event will also grow with the announcement of an additional hall as Reed Travel Exhibitions looks to build on its record-breaking achievements this year, which saw total attendance increase by 12% to reach 33,000 exhibitors and visitors.

For more information on Arabian Travel Market 2015, please log on to: www.arabiantravelmarket.c om

SCHNEIDER ELECTRIC ORGANISES 'BEAT THE HEAT' CAMPAIGN TO PROMOTE LATEST POWER PRODUCTS

By Qadeer Ahmad Siddiqui Dubai UAE:

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chneider Electric, a global leader in

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management, organized a two month campaign in Dubai to showcase its range of low-voltage (LV) power

draw that gave away air

products. Aptly named 'Beat

tickets and all expenses paid

the Heat' coinciding with the

trip to Singapore. All other

summer

months

the

customers could enter a

campaign managed to

draw to win a Nissan TIDA

attract 200 panel builders

car and loads of other

across UAE to participate in

giveaways.The event

it. As part of this successful

concluded with a glitzy

campaign, the electrical

closing ceremony to thank all

panel builders purchased

the participants. 12 lucky

Schneider

Electric's

winners qualified to travel to

products

such

Singapore with Schneider

as

ACBs/MCCBs/DB/SMDBs/

Electric's local distributors.

MCBs/RCCBs/drives/switch

Rahul Kumar from Al Meena

es/contactors. Customers

Electrical Switchgear LLC

placing large orders were

drove away with the Nissan

qualified to participate in a

TIDA.

OPÉRA “PIANO EDITION”- SHEER BEAUTY FROM SAINT HONORE

By Qadeer Ahmad Siddiqui Dubai UAE: he Opéra "Piano Edition", one of SAINT HONORE’s best sellers, gets a whole new look. The Opéra “Piano Edition” is a unique concept launched in 2012 by SAINT HONORE to celebrate femininity: an exceptional box set containing an Opéra watch with a distinctive dial, accompanied by seven straps that can be changed

brown and red, and patent leather straps in beige, taupe or dark purple. Each Opéra strap features a simple, ingenious system that means it can be switched in a flash.The new Opéra "Piano Edition" comes in a luxury case including a separate travel bag so that the six other straps can be carried easily and elegantly. Designed to accompany a woman at every moment in life, the Opéra “Piano Edition”

at will.This special series takes its name - "Piano Edition" from the world of music and the seven musical notes. And like the rest of the Opéra range, its artfully bevelled dial evokes... an opera stage.Available in two sizes, 33 and 37 mm, the perfectly round case marries softness and femininity, and is enhanced by the finely worked white mother-of-pearl dial set with six diamonds that dazzle around it like tiny stars in the sky.The playful Opéra “Piano Edition” has a multifaceted personality and has mastered the art of change to suit the mood of its wearer from supremely elegant to intensely alluring to delightfully classic.No less than seven colours of leather strap offer a wide selection to match one’s desires and the occasion, with crocodile-effect leather straps in white, black,

distils time into a refined poem.

OPERA “PIANO EDITION”, technical details: -Stainless Steel case, 33mm or 37mm -Sapphire crystal -White mother of pearl dial set with 6 diamonds (0.02 ct) -Set delivered with 7 other interchangeable straps : Varnished leather (grey, beige and purple) or leather strap (black, white and brown) -Quartz movement -Date at 4h -Water resistant to 30m -SWISS MADE

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AMADEUS GULF SIGNS STRATEGIC PARTNERSHIP AGREEMENT WITH ATS

By Qadeer Ahmad Siddiqui Dubai UAE: madeus Gulf, a leading technology partner for the global travel industry, has signed a partnership agreement with ATS, a leading travel management company with a presence in Dubai and the Northern Emirates.The

level, the synergy will support the burgeoning aviation travel sector in the region and expand our presence in the local market.Shafeekh Azeez, Director Sales Dubai, Northern Emirates & Bahrain Amadeus Gulf, said: Amadeus is delighted to be associated with ATS,

partnership, effective from 1 September 2014, mandates Amadeus Gulf to provide rich air and non-air content to ATS through state-of-theart products and services such as the corporate booking tool AeTM, Amadeus’ TRAACS - Back Office System, Amadeus Ticket Changer, as well as ‘Print My Trip’ and the popular ‘Master Pricer’ technologies. ATS will also gain a competitive edge through leveraging Amadeus’s superior global distribution service (GDS).

The strategic partnership marks a key milestone for Amadeus in offering bestin-class services to one of the UAE’s most prominent travel management companies. Graham Nichols, Managing Director – Amadeus Gulf, said: “At Amadeus, our people, technology and innovation are dedicated to helping our customers and partners shape future travel trends in the region. We are delighted to join hands with such a progressive agency as ATS who have clearly seen the business improvements they can achieve by adopting our innovative products and solutions. This partnership reaffirms our position as a global market leader of technological innovations. On a macro

one of the region’s leading travel management companies, and we take pride in partnering with such customers as we grow our reputation as innovators.

We look forward to working on extending new-age travel solutions to our loyal customers in collaboration w i t h o u r n e w partner.Saleem Sharif General Manager ATS, said: We strive to provide our customers with the best in technology, service and savings. Our strategic partnership with Amadeus has helped us move a step ahead in this direction. Our partnership with Amadeus guarantees us an array of technologies and services to help increase our portfolio of offerings to customers and build our reputation in the travel management space.Over the past 35 years, ATS has gained a reputation for offering comprehensive travel solutions in an environment that mitigates time delays as well as monetary challenges and travel-related hassles. In 2012, the company underwent a major rebranding exercise from Arabian Air Travel to ATS. Headquartered in Dubai, ATS enjoys a significant presence in the UAE, China and India.

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