On page Marketing On-page SEO refers to the SEO building tactics you use within your own website pages and between those pages. Good On page Marketing is about structuring the content on a page so that the search engines understand the focus of that page – and how it relates to supporting pages. There is no perfect formula for optimizing a web page, but there are some basic tenets that should be followed, including the use of descriptive keywords in your title tags, the page URL, image ALT tags, header tags, on-page links and their anchor text. Site speed, page architecture, and a host of other factors also have an effect. On-Page SEO Important: There are several reasons on-page SEO is important. Let’s get into the whys… It increases your website’s overall SEO efficiency. If you spend all of your energy and budget on link building but ignore on-page SEO, you will get fewer bangs for your “SEO bucks.”While it’s true that link building can help your website rise in the search engines, proper On page Marketing can help you convert more off of the results pages (by having properly crafted title tags and meta descriptions) and even help you win those neck-n-neck battles on the first page of Google search results. You might as well give your link building its best chance for success, right?
You can do it once and never spend money on it again. In theory, if you build your website and implement the right on-page SEO elements (such as H1, title tags, and site architecture), you won’t have to go back continually and optimize your website. As the website scales, on-page SEO will scale with it. It will ensure that your traffic is more targeted and relevant. This is a very significant benefit. If you make a conscious decision to pay attention to your on page Marketing SEO, you will get more targeted and relevant traffic. It’s when you ignore it, that you get lower quality traffic.