Message from Alice Inside this issue
As we dive into 2025, one thing is certain; standing still is no longer an option. In a rapidly shifting landscape, venues must constantly evolve to stay relevant. The days of “set and forget” marketing are long behind us.
This year, the spotlight is on creativity and connection. From Drag Bingo drawing new audiences to clever initiatives like Amazon Lockers, venues are finding smart ways to engage and stand out. It’s not just about filling seats; it’s about creating memorable experiences that keep people coming back.
COOL CLUB IDEAS
But here’s the hard truth: great ideas only work if people know about them. Your visibility in the market isn’t just a bonus—it’s the foundation of your success. In a time where competition is fierce, your marketing strategy needs to work just as hard as you do.
This edition is packed with insights to help you innovate, adapt, and lead in your space. So, the question for 2025 is this: what’s your next move?
Happy reading...
Alice Williams | Sales + Marketing/Director, Axis IQ
TRENDING MERCH
The top branded items clients love the most, across 10 key categories
Why smart marketers are bringing print back into the
Cool Club things…
Club Ryde’s Amazon Locker Initiative
Club Ryde has taken a smart step forward with the installation of an Amazon Locker at their venue. This innovative feature offers a secure package pick-up option for busy locals, apartment dwellers without mailrooms, and anyone seeking a flexible delivery solution. It’s a standout initiative that adds convenience and draws new visitors to the Club.
Drag Bingo: A Fresh Take on a Classic
Drag Bingo is shaking up the traditional bingo night with high-energy performances and interactive fun. It’s drawing in a wide audience thanks to its mix of laughs, lively entertainment, and broad appeal.
With many venues using Drag Bingo as a chance to raise money for local causes, it’s a night of fun, as well as bringing people together for a good cause.
A few of the Axis IQ team have been along to Drag Bingo and it’s definitely a fun night for the adults! Worth a try for most venues!
Xmas Doggie Pics
Bribie Island RSL understands how much people love their pets, with their Christmas Throne for doggie Christmas pics! This creative idea invites patrons to dress up their pups, snap festive photos, and share the fun online. It was a quirky, family-friendly concept that added charm to the venue and engaged the local community during the holiday season.
Branding Solutions
2024…Hottest merch!
Want some branded merch for your venue but not sure where to start? Our clients have done the research for you!
We’ve compiled a list of the top 3 items ordered from 10 categories across our promotional product range:
PRO TIP: search the ID numbers above on our promo merch website to see available colours and branding options axisiqpromoproducts.com.au
Pens
108431 Panama Pen
117091 Panama Pen Corporate
116375 Javalin Pen
Apparel
122452 Element Unisex T-Shirt
121390 Original Mens T-Shirt
121635 Carter Mens Polo
Business
106099 Omega Notebook
105804 Colour Max Lanyard – 20mm
110461 Premier Notebook with Pen
Headwear
115438 Bondi Bucket Hat
113031 Cruise Mesh Cap
123374 Rift Cap
Technology
105296 Precision Mouse Mat
115519 Dalek Power Bank
107627 Silicone Phone Wallet
Promotional
120585 Hi-Bounce Ball
104743 Neoprene Stubby Holder
100918 Stress Ball
Personal
118662 TRENDS SPF 50+ Carabiner Sunscreen 50ml
107100 Car Air Freshener
104945 Lip Balm
Omega Notebook – 106099
Bondi Bucket Hat – 115438
Viva Tote Bag – 106950
Panama Pen – 108431
Hydra Sports Umbrella – 110485
Sonnet Cotton Tote Bag – 100566
BLUNT Metro Umbrella – 118435
Nomad Bottle – 105286
Nomad Deco Vacuum Bottle – 115848
TRENDS Everyday SPF 50+ Carabiner
50ml – 118662
122452 – Element Unisex T-Shirt
110461 – Premier Notebook with Pen
1. Capturing Attention
Marketing with a blend of + digital
print!
Printed mags & program booklets put your venue offerings into the hands of your customers
In 2025’s screen-heavy world, print grabs attention like no other medium. Research shows that physical media activates deeper cognitive engagement, with consumers spending more time processing print materials than digital ads. Print provides a moment of pause in a fast-paced digital landscape, making messages truly resonate.
2. Building Credibility
Trust is everything. Consumers are increasingly wary of digital advertising fraud, fake reviews, and data breaches. Print remains a trusted medium, with surveys showing that over 70% of people trust direct mail and print ads more than their online counterparts—a figure that continues to rise as audiences crave authenticity.
Why smart marketers understand the importance of the marketing mix for best results in 2025.
In an era dominated by AI-driven campaigns and digital-first strategies, smart marketers in 2025 know that true success comes from embracing a well-rounded marketing mix. Here’s why print continues to play a pivotal role in this modern age:
3. Amplifying Campaigns
Smart marketers don’t choose between digital and print—they use both. Integrated campaigns combining the tactile presence of print with the immediacy of digital consistently outperform single-channel strategies, increasing overall engagement by up to 30%. This synergy builds stronger, longer-lasting connections.
In 2025, the smartest marketers know the key to standing out is a strategic marketing mix that blends print’s enduring value with digital’s dynamism. Don’t leave print out—it’s the ace in your hand for marketing success!
Smart marketers don’t choose between digital and print— they use both!
CUSTOM DESIGNED
DO YOU Need Member Cards?
Top 3 Tips to Harness the Power of Video on Social Media
1 Keep It Short and Sweet: With the rise of TikTok and Instagram Reels, short videos (under 30 seconds) are the way to go. They hold attention, convey your message quickly, and are likelier to be fully watched.
2 Focus on Value: Whether it’s educational content, behind-the-scenes looks, or fun, make sure your videos provide value. Videos that teach something or entertain are more likely to be shared and saved.
3 Use Strong Visuals and Captions: Eye-catching visuals draw viewers in, and captions make your content accessible to more people, including those who watch without sound. Always ensure your visuals are sharp and your captions clear and concise.
Implement these tips to boost your social media presence with engaging video content that resonates with your audience.
Website Case Study
Narooma Golf Club
Narooma Golf Club would have to be up there as one of the most stunning locations for a Club! The golf course and clubhouse are literally on the cliffs overlooking the ocean, providing those enjoying a hit (or a coldie!) some epic views!
When the Club contacted us about helping them with a new website, we knew we could help better capture the assets of this venue.
THE BRIEF
Narooma Golf Club’s original website was no longer hitting the mark. Outdated design, poor navigation, and slow load times meant the site wasn’t doing justice to the Club’s stunning location and top-notch facilities.
The imagery was low quality, the mobile experience inconsistent, and key features like booking “call to actions” (CTAs) were either buried or missing altogether.
It was time for a major refresh to better engage members, attract visitors, and reflect the Club’s premium reputation.
THE SOLUTION
We started with a complete sitemap overhaul, streamlining navigation and improving the site’s user flow.
A new, modern design was introduced, featuring bright colours and plenty of white space to create a fresh, inviting feel. The Club specialises in events and weddings, and the redesign helped boost its overall image and be more female friendly.
High-quality images showcasing the Club’s breathtaking views and facilities were prioritised, alongside strategic use of video for added impact.
Narooma Golf Club
Mobile optimisation was a key focus, ensuring seamless browsing across devices. We also incorporated prominent CTAs like “Book Now” and “Call Us” to simplify user actions and drive engagement.
To keep the site dynamic and engaging, Instagram feed integration and pop-ups were added, along with a rotating banner to highlight upcoming events and specials.
THE RESULT
The redesigned website is visually stunning, easy to navigate, and mobile-friendly. Faster load times and polished design elements now reflect the Club’s premium brand.
The addition of user-friendly features like prominent CTAs and engaging content has elevated the site as a marketing tool, helping Narooma Golf Club stand out and connect with its community more effectively.
Narooma’s new website would not have worked as well without fresh content to really “sell” the venue to people visiting the site.
Our team arranged a content shoot for Narooma Golf Club, capturing stunning new imagery that truly reflects their breathtaking location. The highlight? A drone flyover showcasing the cliffs at Narooma, now featured front and centre on their homepage. Check it out!
www.naroomagolf.com.au
Axis IQ's Club Website Package
A bespoke website solution designed with the Registered Club Industry front of mind…
Visually appealing UX and functional design Affordable package for venues
Secure, fast loading site Complete package including ongoing support Tailored payment options
Branding Solutions
Products we are
lovin'!
Custom-etched glassware? We’ll drink to that!
Custom-etched glassware is the perfect way to showcase your brand while adding a touch of sophistication to your bar!
Custom etching is ideal for displaying logos, pour lines, or volume markings, with a soft satin finish that’s 100% permanent and dishwasher safe. Unlike "imitation etching" that will wear off over time, your design is guaranteed to stay intact, making it perfect for hospitality, events, or corporate use.
We recently produced stunning custom glasses for the Clarence Valley Orchestra—check out how incredible they look! Talk to us about branding your own glassware. Our range includes wine glasses, champagne flutes, beer glasses, tumblers, and more.
Your brand can be adapted to almost ANYTHING and we can certainly help you to choose the BEST options. From glassware, headwear, drink bottles and coasters, to large visual impact signage Axis IQ is your go to.
Get in touch today!
Understated branded merch
Not everyone wants bold, oversized logos on their merchandise. Subtle designs, like tone-on-tone embroidery or minimalist logos, create a stylish and wearable option that still represents your brand.
This green bucket hat with matching green embroidery is a perfect example—clean, cohesive, and understated. Its branding looks good and feels approachable without being over the top.
Understated branding ensures your merchandise stands out for all the right reasons.
115438 – Bondi Bucket Hat
Coasters - printed on beer mat stock! The versatile and always useful humble coaster is a MUST HAVE in your venue... keeps branding front of mind (and your tables dry!).
The Ary Toukley - Intrepid Vacuum Bottle
120512 (White, Olive, Navy & Black)
We created a series of bottles for The Ary Toukley and they look super sleek! 600ml double wall, vacuum-insulated stainless steel bottle with a stunning powder-coated finish and will keep drinks cold for 24 hours or hot for up to 12 hours. BPA-free, and features a secure screwon metal lid. The lid features a carry handle and carabiner so the bottle can easily be transported and attached to a bag. Intrepid laser engraves to a shiny steel finish and is presented in a black gift box. We think they look amazing!
Standee for Stuarts Point Workers Club
The manager contacted us when they were having trouble with people touching the trays on raffle night (if you're a Club Manager, we're sure you can relate!)
A standee sends a message AND is a stand out, visual reminder of when the raffles are held. Dual purpose!
A standee is a cost effective medium for visual impact value.
Add one into the mix for your next promo!
Standees are printed on UV resistant high quality 5mm Signflute material and are easily attached to a strut using velcro!
Like what you see? Get in touch with our team today hello@axisiq.com.au or call 02 6652 6652
Graphic design
Branded merchandise
General print, posters, magazines, flyers
Pop up banners, outdoor banners, flags
Plastic cards, temporary member sign in slips
Renewals, birthday + AGM mailings
Wall, floor and window decals
Gaming room reserved signs
Pokie voucher books
Score cards, fixture books
General stationery
Websites
Social media management
Email + SMS marketing
Card printers, ribbons + consumables
