Welcome to the latest edition of The Spin, where we dive into insights and inspiration for the hospitality industry!
In the ever-evolving landscape of business and marketing (and the need to get ahead of the competition), it's crucial to stay ahead of the curve and embrace trends that resonate with our customers. In the words of marketing guru Seth Godin, "Don't find customers for your products, find products for your customers." This edition explores how venues are doing just that, from embracing competitive socialisation to revamping their marketing strategies and ways to reach their customers.
Discover how venues are leveraging interactive games and themed quiz nights to attract a younger, experience-hungry crowd. Dive into the resurgence of printed club magazines and explore the power of SMS in hospitality, and check out some of the projects that have been successful for our hospitality clients. As always, we hope you find this edition both informative and inspiring, providing you with valuable insights to elevate your venue's offerings and create memorable experiences for your patrons. Happy reading…
Alice Williams | Sales & Marketing/Director, Axis IQ
Pre-order your ham bags for Christmas raffles as part of our bulk print run:
• Heavily discounted - be prepared early and save
• Add that extra special point of difference to your raffles
• Excellent for member, staff and supplier gifts
• Customise one of our FREE existing designs with your logo - or design your own!
To order yours today contact Leeanne via email: leeanne@axisiq.com.au
Why your visuals are the main ingredient in marketing your food & beverage offering!
You’ve heard the expression “A picture is worth a thousand words”, well in today's ultra-visual social media world, snapping killer photos of your food and drinks isn’t just nice to have—it’s essential.
If you've been hesitant to book a shoot due to concerns about cost and logistics, remember: "You eat with your eyes first." Quality images do more than just look good; they make people want to jump into the picture and start tasting.
A pro photographer knows just how to capture the vibe of your dishes in the best light, telling a delicious visual story. This isn’t just about filling seats; it’s about creating a buzz and setting expectations. It's the kind of first impression that gets people talking, sharing, and booking.
…This isn’t just about filling seats; it’s about creating a buzz and setting expectations. " "
Social media platforms like Instagram are where visuals lead to viral sensations. A stunning photo can drive engagement through the roof, transforming your eats and drinks from mere menu items into must-have experiences. And when it comes to consistent quality, nothing beats having a good photographer on speed dial.
Connect with a photographer you can work with and think about setting up a regular shoot—maybe bi-monthly or quarterly to keep your marketing fresh
Lighting is key—before you do the shoot, ideally get the photographer into the venue to see where you can set up to capture the best natural light
Maximise the opportunity—capture some video content on the day of your shoot to have stills and video options to promote your menu
So, go on, make your dishes the stars they deserve to be. Get snapping, get sharing, and watch as the likes—and the customers—start rolling in.
The Club Magazine or Newsletter has been a staple in many venues for many years. However, the onset of Covid-19 a few years ago led to cancellation of activities and cuts in marketing budgets, making the printed magazine seem less essential. But its value is being realised once again!
There has been a recent resurgence in venues restarting their printed publications, driven by member demand and the realisation that this powerful communication tool is missing from their marketing mix.
Here’s why our clients love the Club Magazine as a marketing tool so much:
Content-driven: Creating and sharing valuable content is crucial for building brand awareness, establishing thought leadership, and driving conversions, especially in a digital-first world where consumers seek authentic and informative content. Your magazine can be exactly that!
Planning tool: A regular magazine routine improves internal communication and planning across all departments, ensuring they are ready to be included in the publication well in advance.
Longevity: Quality, printed publications last longer than digital
Pittwater Connect magazine is an online digital and print publication and the Epping Club produce a quarterly magazine Rawson Review which is mailed to members as well as being available at the Club.
ones. Unlike marketing emails that may go unopened in your inbox, a quality magazine has a higher chance of being read and taken home for reference at a later time.
Income generation: Once you are known for a regular publication (and especially if you distribute the magazine outside of just the venue), you can expect enquiries from local businesses looking to advertise.
Want to start your own Club magazine, or need a hand making your existing magazine more professional and appealing?
Contact our team today 02 6652 6652 or hello@axisiq.com.au
Distributing your newsletter? Unaddressed Mail (UM) is still only .24c per item to send.
Consider a targeted UM for your next campaign. Get in touch today to learn more!
Have you heard of Competitive Socialisation? It’s a trending term in the hospitality industry, highlighting the shift towards interactive and gamified experiences to engage visitors.
Originally popularised by modern board game cafés and social gaming lounges in the early 2010s, this concept has now found its way into mainstream venues like clubs and pubs.
Appealing to a wide range of demographics, competitive socialisation particularly resonates with Millennials and Gen Zers who seek interactive and memorable experiences. Venues are incorporating activities such as trivia nights, escape rooms, and puzzle challenges to cater to this trend.
For example, C.ex Coffs has introduced puzzle play nights, attracting families, workgroups, and friends to play puzzles against other teams while enjoying a meal and drinks. Other venues across Sydney are embracing Puzzle Hour and even school holiday Puzzle Camps running across multiple days to encourage kids to try their
Get in early and order your member cards to get a better price*
hand at Speed Puzzling! The Epping Club is hosting a World Series of Board Gaming Australian Qualifier event with a chance to win entry to the finals in Las Vegas!
Embracing competitive socialisation can make your venue more appealing, build a loyal community, and create opportunities for social media sharing. We think it's a trend that's here to stay, offering a fun and engaging experience for your patrons.
So how are you going to bring the fun into your venue?
We offer a complete design service on your cards, and we can print with an assortment of finishes (foil, metallic or spot UV).
Plus we can add additional barcoding/encoding if required. All at a competitive rate!
*We recommend you order in advance to secure SEA freight. 50/50 AIR/SEA freight options available.
Industry Specialists: With our deep understanding of the hospitality industry, we build websites that are tailored to meet your customers’ expectations.
Mobile Optimised Designs: Over 65% of all web searches happen on mobile devices. Our websites are designed for mobile from the start, ensuring a seamless experience for all users, no matter the device.
Affordable Solutions: We provide cost-effective website solutions without compromising on quality, making professional websites accessible for all budgets.
SEO as Standard: Every website we build comes with integrated SEO to help your site rank higher in search results and attract more organic traffic right out of the gate.
Customisable Options: Whether you need us to write compelling copy, tweak the design, or add specific functionalities, we offer a range of options to make your website truly yours.
Check out >> some of our
Leeanne Fawle from the Axis IQ team recently visited the Australian Promotional Products Roadshow in Brisbane to check out the latest in the industry. Here’s what she got up to…
I recently had the pleasure of attending the Australian Promotional Products Roadshow, and what a day it was! From innovative giveaways to insightful seminars, the event was a whirlwind of excitement and creativity.
“It was inspiring to see the impact that a well-designed pen or mug can have on a company’s image.
”Our trade suppliers showcased their latest products and designs from quirky USB drives to eco-friendly tote bags, there was something for everyone. I even managed to snag a few freebies myself, including a funky stress ball that now has a permanent place on my desk.
One of the highlights of the day was the seminar on the power of promotional products in marketing. The speaker shared fascinating insights on how these products can enhance brand visibility and customer loyalty. It was inspiring to see the impact that a welldesigned pen or mug can have on a company’s image.
Another memorable moment was the live printing demonstration. Watching the intricate designs come to life on t-shirts and bags was truly mesmerising. It was a great reminder of the creativity and craftsmanship that goes into producing promotional products.
From drink bottles, personalised sweets, stationery, backpacks, tote bags, caps and everything in between - there are literally thousands of promotional products available. Axis IQ can help you source the ideal product to suit your needs.
Overall, the Australian Promotional Products Roadshow was a great opportunity to connect with industry professionals, discover new trends, and gain valuable insights into the world of promotional products. It’s exciting that we’re able to bring even more value to the work we produce for our clients!
Interested to see how your logo could look on merch? Get in touch with Leeanne today office@axisiq.com.au or call 02 6652 6652
Utilising technology to communicate most effectively with your customers!
If you’ve been following us, you would have worked out that we nerd out on effective marketing that’s executed simply, and at the right time!
When it comes to email and SMS marketing, the platforms available to us now have come SUCH a long way since the early days of mailchimp.
As a Club you have a LOT of data, and the technology is available to conduct some really clever, segmented marketing. We’ve got the system for you:
Is this just for big Clubs?
No. If you have a membership system, you have more data than your average pub, bar or restaurant. If you have a membership system, POS and gaming system, you’ve got even MORE data at your fingertips to use to create your communications strategy. Is it expensive?
Nope! We’re talking from $250 a month to connect your membership data to your email and SMS tools. Imagine never exporting another data list, and then importing it into a second platform. Imagine knowing that the data you’re using is the most current and up-to-date info. Plus, FREE email sends and industry standard rates for SMS!
Do I need to be a marketing guru to operate the system?
Not at all. Make the most of prebuilt templates, automations and drag and drop building tools to create email and SMS campaigns that convert.
How can this system improve my customer engagement?
By using segmented data, you can send personalised messages that resonate with your members. Tailored content means higher engagement rates, as your members receive information that’s relevant to their interests and activities.
What kind of support is available?
Support is Australian-based and provided by experts in the field. From initial setup to ongoing assistance, you'll receive comprehensive help to ensure you make the most of your email and SMS marketing efforts.
Contact our team today for more info and to sign up - we’re also offering a $150 credit to be used on branded merch when you sign up and mention this ad!
As Club Marketing Specialists we get excited when a system makes the life of a Club Manager easier –and that’s what this system will do. Get in touch today for more info on how to sign up, contact hello@axisiq.com.au
Selfie Frames - We know a selfie frame isn’t new, but Pittwater put a twist on theirs, using it as a plug for one of their social media giveaways. What a great way to get the message to go further!
Taree pushed the envelope this year with an extra special renewal mailing. Check out this funky envelope we produced. Glossy, full colour, customised print. Certainly would stand out in the members’ letterbox!
Promo Cubes - Armidale
Bowlo celebrates 110 years in 2024 and to mark the occasion the Club is hosting a range of events and promos including a Mazda CX-3 giveaway. We produced a range of branding and promo collateral but we especially love these promo cubes for something different as part of their display.
Add some stackable cubes to your next promo!
Like what you see?
Get in touch with our team today hello@axisiq.com.au or call 02 6652 6652
Whether you prefer bold colors or classic neutrals, we’ve got you covered. Plus, with various sizes available, you can find the ideal bag for any occasion. Get in touch with our team for a quote today: hello@axisiq.com.au
Are you ready to make a statement with your carry-all? Look no further! Our TOTE Bags come in a large range of finishes and fabrics, ensuring a perfect fit for everyone. Check out our
